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badge-bronze"><a href="https://adworldmasters.com/faq/#what-are-elite-agencies" title="learn more">Learn more</a></div> </div> </div> <div class="section mt-0"> <div class="breadcrumbs title-header no-border"> <a href="https://adworldmasters.com">Home</a> > <a href="https://adworldmasters.com/blog">Blog</a> > <span class="blog-post-title cut-text">NEW FEATURE: The Chemistry Test!</span> </div> <div class="section-content section-blog"> <article id="post-1545" class="post-1545 post type-post status-publish format-standard has-post-thumbnail hentry category-about-us tag-agency tag-chemistry-test tag-marketers"> <div class="post-thumbnail"><img width="1200" height="645" src="https://adworldmasters.com/wp-content/uploads/2019/09/Chemistry-Test_blog-post.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Chemistry Test" loading="lazy" srcset="https://adworldmasters.com/wp-content/uploads/2019/09/Chemistry-Test_blog-post.png 1200w, https://adworldmasters.com/wp-content/uploads/2019/09/Chemistry-Test_blog-post-300x161.png 300w, https://adworldmasters.com/wp-content/uploads/2019/09/Chemistry-Test_blog-post-768x413.png 768w, https://adworldmasters.com/wp-content/uploads/2019/09/Chemistry-Test_blog-post-1024x550.png 1024w, https://adworldmasters.com/wp-content/uploads/2019/09/Chemistry-Test_blog-post-600x323.png 600w" sizes="(max-width: 1200px) 100vw, 1200px" /></div><header> <section class="entry-meta"> <span class="entry-date"> <div class="blog-date"> 05.09.2019 </div> </span> <span class="entry-category"> <div class="blog-cats cut-text"> <a href="https://adworldmasters.com/blog/?cat=about-us">About us</a> </div> </span> </section> <h1 class="entry-title"><a href="https://adworldmasters.com/new-feature-the-chemistry-test/" title="NEW FEATURE: The Chemistry Test!" rel="bookmark">NEW FEATURE: The Chemistry Test!</a> </h1></header> <section class="entry-content"> <h2>Finding the right agency</h2> <p><span data-preserver-spaces="true">Finding the perfect agency for your business is not easy, yet it is a critical hiring for any business. </span>When looking for an agency, a number of factors need to be considered: <em>Capability</em>, <em>size</em>, <em>location</em> or the<em> category experience</em>.</p> <p><span data-preserver-spaces="true"><strong>What is often overlooked in this process is what is called <em>Chemistry</em>.</strong><br /> <em>Chemistry</em> is often defined as the alignment of <em>values</em> and the <i>cultural fit</i>聽and understanding between the agency and the client.</span></p> <p><span data-preserver-spaces="true">Usually, this <em>Chemistry</em> is asserted during the <em>Chemistry Meeting</em> or on the pre-pitch presentation and confirm or challenge the client鈥檚 assumption on what it is to work with a given agency.<br /> </span><span data-preserver-spaces="true">Where some marketers consider it a waste of time, others thoroughly meet agencies on their longlist and shortlist to ensure the collaboration is viable.聽</span></p> <p><span data-preserver-spaces="true">Nowadays not only collaboration time has shrunk but also distance, meaning we collaborate with agencies all around the world almost free from timezones and borders.<br /> </span><span data-preserver-spaces="true">This is one of the reasons why it is not always possible to meet all the agencies, especially in early and pre-selection phase.</span></p> <h2>The Chemistry Test</h2> <p><span data-preserver-spaces="true">With this in mind, we created a simple psychographic test for <em>Marketers</em> and <em>Agencies</em> to quickly estimate alignment or misalignment in terms of the way the work is envisioned by both parties. We called it: <strong>The Chemistry Test<br /> </strong>This new feature now available to registered <em>Marketers</em> and <em>Agency</em> users is:</span></p> <ul> <li><span data-preserver-spaces="true">Simple</span></li> <li><span data-preserver-spaces="true">Fast and time-saving</span></li> <li><span data-preserver-spaces="true">Digitally relevant</span></li> <li><span data-preserver-spaces="true">Fun and risk-free</span></li> <li><span data-preserver-spaces="true">Free</span></li> </ul> <p><span data-preserver-spaces="true">Without replacing the <em>Chemistry Meetings</em>, the<em>聽Chemistry Test</em> complements it in the digital age with a fast fun and interactive test.<br /> </span><span data-preserver-spaces="true">The<em> Chemistry Test</em> does not engage any of you nor your company and gives a clear insight on value and culture alignment.<br /> </span>It is the first step for helping you shortlisting, and maybe asking for a real <em>Chemistry Meeting</em> or the first workshop between the marketing team and the agency.</p> <p><span data-preserver-spaces="true">Give it a go!<br /> Save time and find your agency using <strong>Ad World Masters</strong> and the<em> Chemistry Test</em> it is 100% free for marketers.</span></p> <p>As an <em>Agency</em>, get <em>Premium</em> and learn insight and discover leads for your agency from the <em>Chemistry Test</em> results.</p> <div class="entry-links"></div> </section><div class="entry-footer"> <div class="share-social"><span>Share</span> <a class="share-twitter" href="https://twitter.com/intent/tweet?text=NEW+FEATURE%3A+The+Chemistry+Test%21&url=https%3A%2F%2Fadworldmasters.com%2Fnew-feature-the-chemistry-test%2F&via=ADWM" target="_blank"></a><a class="share-facebook" href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fadworldmasters.com%2Fnew-feature-the-chemistry-test%2F" target="_blank"></a><a class="share-linkedin" 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