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<!DOCTYPE html>    <html class="">  <head> <meta charset="utf-8" /> <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <meta name="msapplication-config" content="none"/> <title>How GE Applies Lean Startup Practices</title> <link rel="canonical" href="https://hbr.org/2014/04/how-ge-applies-lean-startup-practices"/> <meta name="item-id" content="tag:blogs.harvardbusiness.org,2007-03-31:999.36198"/> <meta property="og:type" content="article"/> <meta property="article:section" content="Operations and supply chain management"/> <meta name="twitter:site" content="@harvardbiz"/> <meta name="item-name" content="How GE Applies Lean Startup Practices"/> <meta name="page-category-name" content="Operations and supply chain management"/> <meta name="description" content="They’re reinventing their appliance business with rapid prototyping."/> <meta property="article:publisher" content="https://www.facebook.com/HBR"/> <meta property="article:modified_time" content="2021-09-17T14:44:30Z"/> <meta property="og:image" content="https://hbr.org/resources/images/hbr_opengraph_940x490.png"/> <meta name="apple-itunes-app" content="app-id=1445571382, app-argument=https://hbr.org"/> <meta name="twitter:card" content="summary_large_image"/> <meta property="article:published_time" content="2014-04-23T13:00:41Z"/> <meta property="og:url" content="https://hbr.org/2014/04/how-ge-applies-lean-startup-practices"/> <meta property="article:tag" content="Operations and supply chain management"/> <meta property="article:tag" content="Strategy"/> <meta property="article:tag" content="Lean business model"/> <meta name="twitter:image" content="https://hbr.org/resources/images/hbr_opengraph_940x490.png"/> <meta name="intromercial" content="protected"/> <meta property="og:description" content="They’re reinventing their appliance business with rapid prototyping."/> <meta name="twitter:creator" content="@harvardbiz"/> <meta name="article-content-type" content="Digital Article"/> <meta property="og:site_name" content="Harvard Business Review"/> <meta name="viewport" content="initial-scale=1,width=device-width"/> <meta name="page-category-id" content="391534"/> <meta name="uid" content="17D07E07751FDB7D60908E6C81C11AD8"/> <meta name="shopper-attributes" content="state:guest"/> <meta property="og:title" content="How GE Applies Lean Startup Practices"/> <meta name="page-type" content="ITEM"/> <meta name="page-id" content="300"/> <meta name="ox-group" content="537063787"/> <meta name="robots" content="max-image-preview:large">  <script type="text/javascript"> ;window.NREUM||(NREUM={});NREUM.init={distributed_tracing:{enabled:true},privacy:{cookies_enabled:true}}; ;NREUM.loader_config={accountID:"858143",trustKey:"858143",agentID:"16887721",licenseKey:"e93df31780",applicationID:"8171118"}; ;NREUM.info={beacon:"bam.nr-data.net",errorBeacon:"bam.nr-data.net",licenseKey:"e93df31780",applicationID:"8171118",sa:1}; ;/*! 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supply chain management </a> </div> <div class="headline-container"> <h1 class="article-hed"> How GE Applies Lean Startup Practices </h1> </div> <div class="article-dek-group"> <div class="article-dek">They’re reinventing their appliance business with rapid prototyping. <div class="article-byline "> <span class="by-prefix">by </span> <ul class="article-byline-list"> <li class="article-author"><a href="/search?term=brad%20power">Brad Power</a></li> </ul> </div> </div> </div> <div class="article-byline detached"> <span class="by-prefix">by </span> <ul class="article-byline-list"> <li class="article-author"><a href="/search?term=brad%20power">Brad Power</a></li> </ul> </div> <div class="pub-date"> April 23, 2014 </div> </div> </div> </div> <div class="standard--container"> <div class="article-width-wrapper flexed"> <hero-image > <div class="hero-image-content "> </div> </hero-image> <page-utils class="article-utils--horizontal-topbar hide-small hide-for-print" data-js-target="page-utils" 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