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HBR ai-beta
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class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/store/landing/guides">HBR Guide Series</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/store/landing/20-minute-managers">HBR 20-Minute Managers</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/store/landing/emotional-intelligence-series">HBR Emotional Intelligence Series</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/store/landing/mustreads">HBR Must Reads</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/store/tools">Tools</a></li></ul></details><details data-testid="container" class="Footer-module_accordion__8VmFB Accordion-module_container__6rGl0"><summary class="Accordion-module_title__-9-np">About HBR<span class="FontIcon-module_icon__sgsQL Accordion-module_title-icon__lc6tR FontIcon-module_caret-right__vpaQH" role="presentation"></span></summary><ul class="Footer-module_nav-list__apyBT"><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/contact-us">Contact Us</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/hbr-advertising-sales">Advertise with Us</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/booksellers-retailers">Information for Booksellers/Retailers</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/about-hbr">Masthead</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/global-editions">Global Editions</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/media-inquiries">Media Inquiries</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/guidelines-for-authors-web">Guidelines for Authors</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/hbr-analytic-services">HBR Analytic Services</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/permissions">Copyright Permissions</a></li></ul></details><details data-testid="container" class="Footer-module_accordion__8VmFB Accordion-module_container__6rGl0"><summary class="Accordion-module_title__-9-np">Manage My Account<span class="FontIcon-module_icon__sgsQL Accordion-module_title-icon__lc6tR FontIcon-module_caret-right__vpaQH" role="presentation"></span></summary><ul class="Footer-module_nav-list__apyBT"><li class="Footer-module_nav-list-item__WBl0o"><button type="button" class="Button-module_btn__daEdK Footer-module_link__v0KZS Button-module_text__dcWb-">My Library</button></li><li class="Footer-module_nav-list-item__WBl0o"><button type="button" class="Button-module_btn__daEdK Footer-module_link__v0KZS Button-module_text__dcWb-">Topic Feeds</button></li><li class="Footer-module_nav-list-item__WBl0o"><button type="button" class="Button-module_btn__daEdK Footer-module_link__v0KZS Button-module_text__dcWb-">Orders</button></li><li class="Footer-module_nav-list-item__WBl0o"><button type="button" class="Button-module_btn__daEdK Footer-module_link__v0KZS Button-module_text__dcWb-">Account Settings</button></li><li class="Footer-module_nav-list-item__WBl0o"><button type="button" class="Button-module_btn__daEdK Footer-module_link__v0KZS Button-module_text__dcWb-">Email Preferences</button></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/subscriber-help">Account FAQ</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="https://hbphelp.zendesk.com/hc/en-us">Help Center</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/subscriber-help#contact-customer-service">Contact Customer Service</a></li></ul></details><div class="Footer-module_nav-list-wrapper__QlFFQ"><p class="Footer-module_nav-list-title__hi4pZ">Explore HBR</p><ul class="Footer-module_nav-list__apyBT"><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/the-latest">The Latest</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/topics">All Topics</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/magazine">Magazine Archive</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/big-ideas">The Big Idea</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/case-selections">Case Selections</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/podcasts">Podcasts</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/webinars">Webinars</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/data-visuals">Data & Visuals</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/my-library">My Library</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/email-newsletters">Newsletters</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/hbrpress">HBR Press</a></li></ul></div><div class="Footer-module_nav-list-wrapper__QlFFQ"><p class="Footer-module_nav-list-title__hi4pZ">HBR Store</p><ul class="Footer-module_nav-list__apyBT"><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/store/articles">Article Reprints</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/store/books">Books</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/store/case-studies">Cases</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/store/collections">Collections</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/store/magazine-issues">Magazine Issues</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/store/landing/guides">HBR Guide Series</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/store/landing/20-minute-managers">HBR 20-Minute Managers</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/store/landing/emotional-intelligence-series">HBR Emotional Intelligence Series</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/store/landing/mustreads">HBR Must Reads</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/store/tools">Tools</a></li></ul></div><div class="Footer-module_nav-list-wrapper__QlFFQ"><p class="Footer-module_nav-list-title__hi4pZ">About HBR</p><ul class="Footer-module_nav-list__apyBT"><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/contact-us">Contact Us</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/hbr-advertising-sales">Advertise with Us</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/booksellers-retailers">Information for Booksellers/Retailers</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/about-hbr">Masthead</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/global-editions">Global Editions</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/media-inquiries">Media Inquiries</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/guidelines-for-authors-web">Guidelines for Authors</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/hbr-analytic-services">HBR Analytic Services</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/permissions">Copyright Permissions</a></li></ul></div><div class="Footer-module_nav-list-wrapper__QlFFQ"><p class="Footer-module_nav-list-title__hi4pZ">Manage My Account</p><ul class="Footer-module_nav-list__apyBT"><li class="Footer-module_nav-list-item__WBl0o"><button type="button" class="Button-module_btn__daEdK Footer-module_link__v0KZS Button-module_text__dcWb-">My Library</button></li><li class="Footer-module_nav-list-item__WBl0o"><button type="button" class="Button-module_btn__daEdK Footer-module_link__v0KZS Button-module_text__dcWb-">Topic Feeds</button></li><li class="Footer-module_nav-list-item__WBl0o"><button type="button" class="Button-module_btn__daEdK Footer-module_link__v0KZS Button-module_text__dcWb-">Orders</button></li><li class="Footer-module_nav-list-item__WBl0o"><button type="button" class="Button-module_btn__daEdK Footer-module_link__v0KZS Button-module_text__dcWb-">Account Settings</button></li><li class="Footer-module_nav-list-item__WBl0o"><button type="button" class="Button-module_btn__daEdK Footer-module_link__v0KZS Button-module_text__dcWb-">Email Preferences</button></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/subscriber-help">Account FAQ</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="https://hbphelp.zendesk.com/hc/en-us">Help Center</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/subscriber-help#contact-customer-service">Contact Customer Service</a></li></ul></div><div class="Footer-module_nav-list-wrapper__QlFFQ Footer-module_follow-list__qgAgd"><p class="Footer-module_nav-list-title__hi4pZ">Follow HBR</p><ul class="Footer-module_nav-list__apyBT"><li class="Footer-module_nav-list-item__WBl0o"><span class="FontIcon-module_icon__sgsQL Footer-module_link-icon__-UY-q FontIcon-module_facebook__S9ltf" role="presentation"></span><a class="Anchor-module_anchor__uhpem 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