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<!Doctype html> <html lang='en'> <head> <title>Six Pixels of Separation: Jeremy Gutsche Talks Innovation and His Journey to Bestselling Author : Six Pixels of Seperation Jeremy gutsche</title> <link rel='canonical' href='https://www.trendhunter.com/trends/six-pixels-of-seperation-jeremy-gutsche' /> <meta property='fb:page_id' content='58207373724' /> <meta property='title' content='Six Pixels of Separation: Jeremy Gutsche Talks Innovation and His Journey to Bestselling Author Six Pixels of Seperation Jeremy gutsche'/> <meta name='description' content='Six Pixels of Seperation Jeremy gutsche - Ideas are everywhere but to spot them, it can take a trained eye open to new opportunity, adapting to change and diverging from previous successes ...'/> <meta name='keywords' content='Six Pixels of Seperation Jeremy gutsche, six-pixels-of-seperation-jeremy-gutsche'/> <meta name='copyright' content='Trend Hunter Inc.'> <meta property='image' content='https://cdn.trendhunterstatic.com/thumbs/six-pixels-of-seperation-jeremy-gutsche_.jpeg?auto=webp'/> <link rel='image_src' type='image/jpeg' href='https://cdn.trendhunterstatic.com/thumbs/six-pixels-of-seperation-jeremy-gutsche_.jpeg?auto=webp'/> <meta property='og:title' content='Six Pixels of Separation: Jeremy Gutsche Talks Innovation and His Journey to Bestselling Author' /> <meta property='og:description' content='Six Pixels of Seperation Jeremy gutsche - Ideas are everywhere but to spot them, it can take a trained eye open to new opportunity, adapting to change and diverging from previous successes ...'/> <meta property='og:url' content='https://www.trendhunter.com/trends/six-pixels-of-seperation-jeremy-gutsche'/> <meta property='og:site_name' content='TrendHunter.com'/> <meta property='og:image' content='https://cdn.trendhunterstatic.com/thumbs/six-pixels-of-seperation-jeremy-gutsche_.jpeg?auto=webp'/> <meta property='og:type' content='article'/> <link rel='preload' href='https://cdn.trendhunterstatic.com/thumbs/six-pixels-of-seperation-jeremy-gutsche_.jpeg?auto=webp' as='image'> <link rel='amphtml' href='https://www.trendhunter.com/amp/trends/six-pixels-of-seperation-jeremy-gutsche'> <meta name='viewport' content='width=device-width, initial-scale=1.0'> <meta charset='UTF-8'> <link rel="apple-touch-icon" sizes="180x180" href="https://cdn.trendhunterstatic.com/icons/manifest/apple-touch-icon.png"> <link rel="icon" type="image/png" sizes="32x32" href="https://cdn.trendhunterstatic.com/icons/manifest/favicon-32x32.png"> <link rel="icon" type="image/png" sizes="16x16" href="https://cdn.trendhunterstatic.com/icons/manifest/favicon-16x16.png"> <link rel="mask-icon" href="https://cdn.trendhunterstatic.com/icons/manifest/safari-pinned-tab.svg" color="#000000"> <meta name="theme-color" content="#000000"> <link rel="manifest" href="https://www.trendhunter.com/apps/inc/manifest.json"> <meta property='fb:app_id' content='85925738555' /> <meta name='copyright' content='Trend Hunter Inc.'> <link rel='preconnect' href='https://www.trendhunter.com' /><link rel='preconnect' href='https://fonts.gstatic.com' /> <link href='https://fonts.googleapis.com/css2?family=Roboto+Mono&family=Roboto:wght@100;300;400;500;700&family=Material+Icons&display=swap' rel='preload' as='style'> <link href='https://fonts.googleapis.com/css2?family=Roboto+Mono&family=Roboto:wght@100;300;400;500;700&family=Material+Icons&display=swap' rel='stylesheet'> <link href='https://www.trendhunter.com/apps/css/style?s=all&v=17320.4' rel='stylesheet' async type='text/css'> <script type='application/ld+json'> {"@context":"https:\/\/schema.org","@type":"Article","articleBody":"Ideas are everywhere but to spot them, it can take a trained eye open to new opportunity, adapting to change and diverging from previous successes to harness their potential. <a target="_blank" href="http:\/\/www.jeremygutsche.com">Creative innovation keynote speaker<\/a> Jeremy Gutsche was recently featured on the Six Pixels of Separation podcast presented by Mirum to talk to Mitch Joel about the future, trends and how to find your next big idea using Gutsche's <a target="_blank" href="http:\/\/www.betterandfaster.com">New York Times bestselling business book<\/a>, Better and Faster: The Proven path to Unstoppable Ideas. According to Gutsche, we are currently experience history's highest rate of change. Because of this, Gutsche remarks that the pace of change is not linear and can often take many who aren't willing to adapt by surprise. "Take an experience in your life or in your business and look at how much has happened in last ten years and look how much has happened now," says Gutsche. "You might not be not know what is going to happen five years from now, maybe the next five will be the same. But actually, the next five will be ten times more innovative." Seeing change as an opportunity can help one leverage its potential. Listen to the full interview <b><a target="_blank" rel="nofollow" href="http:\/\/www.twistimage.com\/podcast\/archives\/spos-461---jeremy-gutsche-wants-you-to-be-better-and-faster\/">here<\/a><\/b>.","datePublished":"2015-05-11T17:22:02Z","headline":"Six Pixels of Separation: Jeremy Gutsche Talks Innovation and His Journey to Bestselling Author","publisher":{"@type":"Organization","name":"TREND HUNTER Inc.","url":"https:\/\/www.trendhunter.com","logo":{"@type":"ImageObject","url":"https:\/\/cdn.trendhunterstatic.com\/Logo2019-400.png"},"dateModified":"2015-05-11T17:22:02Z","mainEntityOfPage":"https:\/\/www.trendhunter.com\/trends\/six-pixels-of-seperation-jeremy-gutsche"},"author":{"@type":"Person","name":"M","url":"https:\/\/www.trendhunter.com\/misel"},"image":{"@type":"ImageObject","url":"https:\/\/cdn.trendhunterstatic.com\/thumbs\/six-pixels-of-seperation-jeremy-gutsche_.jpeg?auto=webp","width":800,"height":273}} </script> <style> :root{--btn-hover:#EA2027}; </style> <style> 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Atmospheres Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/420/420649/420649_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div> <button type='button' class='tha__btn gal__similar' data-btn='gallerynext'> <div class='gal__similarNum'>11</div> <div class='gal__similarText'>SIMILAR</br>PHOTOS</div></button> </div> </div> <div class='tha__articleBody'> <a href='https://www.cleanthesky.com?source=eyJwIjoiaHR0cHM6XC9cL3d3dy50cmVuZGh1bnRlci5jb21cL3RyZW5kc1wvc2l4LXBpeGVscy1vZi1zZXBlcmF0aW9uLWplcmVteS1ndXRzY2hlIiwiYWQiOiJjbGVhbnRoZXNreS1iMy0yIn0%3D' class='tha__bb cts__banner' data-bn='cleanthesky-b3-2' style='width:300px; height:300px; float:right; margin:0px 0px 20px 20px;'><img alt='Clean the Sky - Positive Eco Trends & Breakthroughs' src='https://cdn.trendhunterstatic.com/banners/cleanthesky/cleanthesky-b3-2.png?auto=webp' width=300 height=300 /></a> <h2 class='tha__title2'></h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='/misel'>M</a> — May 11, 2015 — <a class='tha__bcLink tha__bcLink--category' href='/about'>About</a></div><div class='tha__referenceLinks'> References: <a target='_blank' href='http://www.betterandfaster.com' class='tha__referenceLink' rel='nofollow noreferrer'>betterandfaster</a> & <a target='_blank' href='http://www.twistimage.com/podcast/archives/spos-461---jeremy-gutsche-wants-you-to-be-better-and-faster/' class='tha__referenceLink' rel='nofollow noreferrer'>twistimage</a></div></div><div class='tha__social'> <a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open("https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fsix-pixels-of-seperation-jeremy-gutsche","_blank");' rel='nofollow' href='javascript:void(0);' >Share on Facebook</a> <a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open("https://twitter.com/intent/tweet?text=Six+Pixels+of+Separation%3A+Jeremy+Gutsche+Talks+Innovation+and+His+Journey+to+Bestselling+Author+-+&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fsix-pixels-of-seperation-jeremy-gutsche","_blank");' href='javascript:void(0);'>Share on Twitter</a> <a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open("https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fsix-pixels-of-seperation-jeremy-gutsche&title=Six+Pixels+of+Separation%3A+Jeremy+Gutsche+Talks+Innovation+and+His+Journey+to+Bestselling+Author+-+","_blank");' href='javascript:void(0);'>Share on LinkedIn</a> <a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open("https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fsix-pixels-of-seperation-jeremy-gutsche&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2Fsix-pixels-of-seperation-jeremy-gutsche_.jpeg%3Fauto%3Dwebp&description=Six+Pixels+of+Separation%3A+Jeremy+Gutsche+Talks+Innovation+and+His+Journey+to+Bestselling+Author+-+","_blank");' href='javascript:void(0);'>Share on Pinterest</a> </div><div class='tha__articleText tha__articleText--hasAt'>Ideas are everywhere but to spot them, it can take a trained eye open to new opportunity, adapting to change and diverging from previous successes to harness their potential. <a target="_blank" href="http://www.jeremygutsche.com">Creative innovation keynote speaker</a> Jeremy Gutsche was recently featured on the Six Pixels of Separation podcast presented by Mirum to talk to Mitch Joel about the future, trends and how to find your next big idea using Gutsche's <a target="_blank" href="http://www.betterandfaster.com">New York Times bestselling business book</a>, Better and Faster: The Proven path to Unstoppable Ideas. <br /> <br /> According to Gutsche, we are currently experience history's highest rate of change. Because of this, Gutsche remarks that the pace of change is not linear and can often take many who aren't willing to adapt by surprise. "Take an experience in your life or in your business and look at how much has happened in last ten years and look how much has happened now," says Gutsche. "You might not be not know what is going to happen five years from now, maybe the next five will be the same. But actually, the next five will be ten times more innovative." Seeing change as an opportunity can help one leverage its potential. <br /> <br /> Listen to the full interview <b><a target="_blank" rel="nofollow" href="http://www.twistimage.com/podcast/archives/spos-461---jeremy-gutsche-wants-you-to-be-better-and-faster/">here</a></b>.</div><div class='tpt__aSecCont'><div class='tpt__aSec'> <div class='tpt__aSecHeading'>Trend Themes</div> <div class='tpt__aSecItems'><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Adapting to Change - </b>There is a high rate of change, so businesses and people need to adapt to take advantage of opportunities.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Spotting Creative Innovation - </b>Having a trained eye to recognize opportunities is essential to discovering creative innovations.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Future Trends - </b>Exploring the future trends helps in understanding and predicting the potential of ideas.</div> </div></div> </div><div class='tpt__aSec'> <div class='tpt__aSecHeading'>Industry Implications</div> <div class='tpt__aSecItems'><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Technology - </b>As technology continues to evolve at an accelerated pace, businesses need to adapt to leverage its potential.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Marketing and Advertising - </b>Being up-to-date with upcoming trends in marketing and advertising is essential to capitalize on new opportunities.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Publishing - </b>The publishing industry, especially business book market, needs to evolve to attract readers looking to develop their skills and utilize innovative ideas.</div> </div></div> </div></div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>3.4</div><div class='tha__scoreLbl'>Score</div></div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:65%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:35%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:29%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:71%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness</div><div class='tha__scoreBar'><div 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class='tha__referenceAuthor' href='\/misel'>M<\/a> \u2014 May 11, 2015 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/about'>About<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='http:\/\/www.betterandfaster.com' class='tha__referenceLink' rel='nofollow noreferrer'>betterandfaster<\/a> & <a target='_blank' href='http:\/\/www.twistimage.com\/podcast\/archives\/spos-461---jeremy-gutsche-wants-you-to-be-better-and-faster\/' class='tha__referenceLink' rel='nofollow noreferrer'>twistimage<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fsix-pixels-of-seperation-jeremy-gutsche\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Six+Pixels+of+Separation%3A+Jeremy+Gutsche+Talks+Innovation+and+His+Journey+to+Bestselling+Author+-+&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fsix-pixels-of-seperation-jeremy-gutsche\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fsix-pixels-of-seperation-jeremy-gutsche&title=Six+Pixels+of+Separation%3A+Jeremy+Gutsche+Talks+Innovation+and+His+Journey+to+Bestselling+Author+-+\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fsix-pixels-of-seperation-jeremy-gutsche&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2Fsix-pixels-of-seperation-jeremy-gutsche_.jpeg%3Fauto%3Dwebp&description=Six+Pixels+of+Separation%3A+Jeremy+Gutsche+Talks+Innovation+and+His+Journey+to+Bestselling+Author+-+\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Ideas are everywhere but to spot them, it can take a trained eye open to new opportunity, adapting to change and diverging from previous successes to harness their potential. <a target=\"_blank\" href=\"http:\/\/www.jeremygutsche.com\">Creative innovation keynote speaker<\/a> Jeremy Gutsche was recently featured on the Six Pixels of Separation podcast presented by Mirum to talk to Mitch Joel about the future, trends and how to find your next big idea using Gutsche's <a target=\"_blank\" href=\"http:\/\/www.betterandfaster.com\">New York Times bestselling business book<\/a>, Better and Faster: The Proven path to Unstoppable Ideas. <br \/>\n<br \/>\nAccording to Gutsche, we are currently experience history's highest rate of change. Because of this, Gutsche remarks that the pace of change is not linear and can often take many who aren't willing to adapt by surprise. \"Take an experience in your life or in your business and look at how much has happened in last ten years and look how much has happened now,\" says Gutsche. \"You might not be not know what is going to happen five years from now, maybe the next five will be the same. But actually, the next five will be ten times more innovative.\" Seeing change as an opportunity can help one leverage its potential. <br \/>\n<br \/>\nListen to the full interview <b><a target=\"_blank\" rel=\"nofollow\" href=\"http:\/\/www.twistimage.com\/podcast\/archives\/spos-461---jeremy-gutsche-wants-you-to-be-better-and-faster\/\">here<\/a><\/b>.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Adapting to Change - <\/b>There is a high rate of change, so businesses and people need to adapt to take advantage of opportunities.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Spotting Creative Innovation - <\/b>Having a trained eye to recognize opportunities is essential to discovering creative innovations.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Future Trends - <\/b>Exploring the future trends helps in understanding and predicting the potential of ideas.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Technology - <\/b>As technology continues to evolve at an accelerated pace, businesses need to adapt to leverage its potential.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Marketing and Advertising - <\/b>Being up-to-date with upcoming trends in marketing and advertising is essential to capitalize on new opportunities.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Publishing - <\/b>The publishing industry, especially business book market, needs to evolve to attract readers looking to develop their skills and utilize innovative ideas.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>3.4<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:65%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:35%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:29%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:71%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:8%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:92%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-474px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='278008'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:34%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:66%;'><\/div><\/div>","u":"\/trends\/six-pixels-of-seperation-jeremy-gutsche","t":"Six Pixels of Separation: Jeremy Gutsche Talks Innovation and His Journey to Bestselling Author : Six Pixels of Seperation Jeremy gutsche"},"449771":{"cn":"Business","cu":"business","t1":"Create the Future Book Wins Gold Medal","pc":"1","ab":"<h2 class='tha__title2'>Find Your Opportunity in Times of Chaos<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/Jeremy'>Jeremy Gutsche<\/a> \u2014 March 31, 2021 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/about'>About<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.amazon.com\/Create-Future-Innovation-Handbook-Disruptive\/dp\/1732439141?tag=trenhunt0f-20' class='tha__referenceLink' rel='nofollow noreferrer'>amazon<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fcreatethefuture\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Create+the+Future+Book+Wins+Gold+Medal+-+Find+Your+Opportunity+in+Times+of+Chaos&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fcreatethefuture\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fcreatethefuture&title=Create+the+Future+Book+Wins+Gold+Medal+-+Find+Your+Opportunity+in+Times+of+Chaos\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fcreatethefuture&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2Fsix-pixels-of-seperation-jeremy-gutsche_.jpeg%3Fauto%3Dwebp&description=Create+the+Future+Book+Wins+Gold+Medal+-+Find+Your+Opportunity+in+Times+of+Chaos\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>The next few years are going to be one of the most exciting creative period in modern history! The Roaring 20s emerged from the Spanish Flu. The Renaissance Period Emerged from the Black Death. When human beings get through the current phase (crisis) and emerge into 2021\/2022 (chaos), we will be in a period of rapid change. Every consumer will be rethinking about what is important to them, more open to new ideas, and experiencing life to its fullest. Now is the time to prepare!<br \/>\n<br \/>\nIf you are looking to find your big idea in this time of chaos, now is a great time to read: <a href=\"https:\/\/www.amazon.com\/Create-Future-Innovation-Handbook-Disruptive\/dp\/1732439141?tag=trenhunt0f-20\"><b>CREATE THE FUTURE - Tactics for Disruptive Thinking<\/b><\/a>. I'm re-introducing it because the book just picked up an Axiom International Book Award. <br \/>\n<br \/>\n<b>The premise:<\/b> You are capable of more than you think, and yet there are so many different paths in life you could take. The problem is that chaos CREATES opportunity, but we are all held back by 7 Traps that block us from disruptive thinking. By understanding how to overcome these traps, you can liberate your creativity, your ability to lead, and your ability to make opportunistic change happen. <br \/>\n<br \/>\nThe chaos of 2021 is YOUR window of opportunity. This is when you can make it to the next level, or end up disrupted. Don't miss out! The book, which is my life's work, and meant to be an inspiring guidebook for disruptive thinking, innovation, and finding opportunity in chaos. <br \/>\n<br \/>\nIf you are ready to turn the gloom of 2020 into the light of 2021+, now is the time to take the next step in your future. Join 40,000+ readers unlocking their potential and find your ideal path. You can do this!<br \/>\n<br \/>\n<i>\"Without a doubt, this is one of the BEST books on sparking ideas that I have ever read.\"<\/i><br \/>\n- Jack Covert, Founder of CEO Read<br \/>\n<br \/>\n<a href=\"https:\/\/www.amazon.com\/Create-Future-Innovation-Handbook-Disruptive\/dp\/1732439141?tag=trenhunt0f-20\"><b>CREATE THE FUTURE - Buy Now<\/b><\/a><\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Rethinking Consumer Values - <\/b>As the pandemic continues to shape consumer behavior, industries can disrupt traditional products and services by exploring updated and innovative features that reflect shifting values.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Overcoming Traps to Disruptive Thinking - <\/b>By identifying and confronting the seven traps to disruptive thinking, individuals and organizations can break away from established patterns and embrace innovative solutions that reflect changing consumer needs and values.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Opportunity in Times of Chaos - <\/b>Innovation thrives in periods of chaos and disruption; industries and individuals who can recognize and act upon opportunities stand to gain a competitive advantage and stay ahead of the curve.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Publishing Industry - <\/b>The publishing industry can capitalize on consumers' renewed focus on personal growth and self-improvement through expanded offerings of books and resources that promote creativity, innovation, and disruptive thinking.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Education Industry - <\/b>The education industry can disrupt traditional models and provide value to consumers by fostering creativity and innovation through an emphasis on unconventional thinking and problem-solving skills.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Marketing and Advertising Industry - <\/b>The marketing and advertising industry can disrupt traditional approaches and appeal to consumers' changing values and needs by promoting products and services that emphasize innovation, sustainability, and social responsibility.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>7.1<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:100%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:0%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:100%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:0%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:14%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:86%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-553px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='449771'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:71%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:29%;'><\/div><\/div>","u":"\/trends\/createthefuture","t":"Create the Future Book Wins Gold Medal : create-the-future"},"546131":{"cn":"Art & Design","cu":"artdesign","t1":"Design Thought Leader Podcasts","pc":"3","ab":"<h2 class='tha__title2'>The Future of XYZ Podcast Spotlights Design Leaders and Innovators<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/AlphaKilo'>Alpha Kilo<\/a> \u2014 September 25, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/about'>About<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/ifdesign.com\/en\/podcast-future-of-xyz-by-if-design' class='tha__referenceLink' rel='nofollow noreferrer'>ifdesign<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2FThe-Future-of-XYZ\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Design+Thought+Leader+Podcasts+-+The+Future+of+XYZ+Podcast+Spotlights+Design+Leaders+and+Innovators&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2FThe-Future-of-XYZ\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2FThe-Future-of-XYZ&title=Design+Thought+Leader+Podcasts+-+The+Future+of+XYZ+Podcast+Spotlights+Design+Leaders+and+Innovators\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2FThe-Future-of-XYZ&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2Fsix-pixels-of-seperation-jeremy-gutsche_.jpeg%3Fauto%3Dwebp&description=Design+Thought+Leader+Podcasts+-+The+Future+of+XYZ+Podcast+Spotlights+Design+Leaders+and+Innovators\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>The Future of XYZ Podcast hosted in collaboration with iF Design, one of the oldest independent design institutions in the world, is the destination for candid conversations with visionary leaders and courageous changemakers. The podcast is hosted by Lisa Gralnek, and shines a spotlight on the latest trends and innovations in sectors spanning across design, art, science, innovation, culture and creativity. <br \/>\n<br \/>\nSince 1953, iF Design has organized the prestigious iF DESIGN AWARD, which brings in over 10,000 entries from 70+ countries across 9 design disciplines and 82 categories. Category leaders such as Apple, Samsung, Bosch, and PepsiCo continually submit their designs to the rigorous, two-step jury each year, competing for an award, especially the coveted iF Gold. <br \/>\n<br \/>\nWith iF Design asking cross-disciplinary design leaders to strive for excellence, the diverse topics of discussion on the Future of XYZ podcast are a perfect parallel.<br \/>\n<br \/>\nImage Credit: The Future of XYZ, iF Design<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Cross-disciplinary Design Conversations - <\/b>The Future of XYZ Podcast facilitates conversations between leaders in diverse fields, driving new amalgamations of design, science, and culture.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Spotlight on Visionary Leaders - <\/b>Candid discussions with pioneering designers and innovators are highlighted, offering insights into emerging trends and creative breakthroughs.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Design Excellence in Podcasting - <\/b>The partnership with iF Design infuses the podcast with excellence, reflecting the prestige of the iF DESIGN AWARD and setting a high benchmark for content quality.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Design and Innovation - <\/b>An emphasis on the convergence of design and technological innovation provides a rich landscape for exploring cutting-edge developments.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Media and Broadcasting - <\/b>The podcast industry gains fresh, high-quality content focused on design thought leadership and visionary conversations.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Art and Culture - <\/b>Bringing in perspectives from both traditional and contemporary art, this media platform integrates cultural insights with modern design paradigms.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>8<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:80%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:20%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:70%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:30%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:90%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:10%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='546131'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:80%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:20%;'><\/div><\/div>","u":"\/trends\/The-Future-of-XYZ","t":"Design Thought Leader Podcasts : The Future of XYZ"},"433694":{"cn":"Business","cu":"business","t1":"The New Normal Webinar","pc":"1","ab":"<h2 class='tha__title2'>Trend Hunter's Director of Sales Sean Watson is Hosting an Innovation Panel<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/ellensmiith'>Ellen Smith<\/a> \u2014 August 5, 2020 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/about'>About<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/us02web.zoom.us\/webinar\/register\/4715966549276\/WN_FEdg3cO_Q5y77jRotmyoXQ' class='tha__referenceLink' rel='nofollow noreferrer'>us02web.zoom.us<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fthe-new-normal-webinar\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=The+New+Normal+Webinar+-+Trend+Hunter%27s+Director+of+Sales+Sean+Watson+is+Hosting+an+Innovation+Panel&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fthe-new-normal-webinar\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fthe-new-normal-webinar&title=The+New+Normal+Webinar+-+Trend+Hunter%27s+Director+of+Sales+Sean+Watson+is+Hosting+an+Innovation+Panel\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fthe-new-normal-webinar&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2Fsix-pixels-of-seperation-jeremy-gutsche_.jpeg%3Fauto%3Dwebp&description=The+New+Normal+Webinar+-+Trend+Hunter%27s+Director+of+Sales+Sean+Watson+is+Hosting+an+Innovation+Panel\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>On August 11th, join Trend Hunter\u2019s Director of Sales Operations and Special Projects Sean Watson for a free innovation panel webinar. In this session, The New Normal, Sean will be speaking with top industry innovators about how they have navigated the new normal of today\u2019s world, providing insight into the ways various industries continue to adapt and innovate. <br \/>\n<br \/>\nIn this panel discussion you will hear from Geroge Nukuto, Principal Scientist at Smuckers and Scott Vanderwel, SVP of Operational Improvement and Digital Operations at Rogers Communication, to hear how they are overcoming new obstacles during this time of rapid change. Register today, and you\u2019ll hear more about the impact of the pandemic on business practices, tools for pushing through uncertainty, and receive a free copy of our COVID-Impact Report to help you future-proof your business strategy. <br \/>\n<br \/>\nRegister <a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/us02web.zoom.us\/webinar\/register\/4715966549276\/WN_FEdg3cO_Q5y77jRotmyoXQ\">here<\/a>.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. New Normal Innovation - <\/b>Opportunity for businesses to adapt to new obstacles created by the pandemic and continue innovating in the face of rapid change.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Pandemic Impact on Business Practices - <\/b>Opportunity to reevaluate and improve current business practices in response to the impact of the pandemic.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Digital Operations Optimization - <\/b>Opportunity to optimize and improve digital operations as online business activities become more prevalent.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Food and Beverage - <\/b>Businesses in this industry can assess how they can adapt and improve processes in response to obstacles created by the pandemic, such as supply chain disruptions and shifting consumer preferences.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Telecommunications - <\/b>Opportunity for businesses in this industry to optimize digital operations as online activities, such as remote work and virtual communication, become more prevalent.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Market Research - <\/b>Businesses in this industry can leverage the pandemic's impact on business practices to provide innovative solutions that address new obstacles created by the pandemic.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>7.1<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:100%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:0%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:100%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:0%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:12%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:88%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-316px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='433694'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:71%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:29%;'><\/div><\/div>","u":"\/trends\/the-new-normal-webinar","t":"The New Normal Webinar : the new normal webinar"},"426178":{"cn":"Business","cu":"business","t1":"Forward-Thinking Workplace Books","pc":"1","ab":"<h2 class='tha__title2'>Jacob Morgan Released His Latest Book: The Future Leader<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/ellensmiith'>Ellen Smith<\/a> \u2014 April 2, 2020 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/about'>About<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.amazon.com\/2025-Leader-Jacob-Morgan\/dp\/1119518377?tag=trenhunt0f-20' class='tha__referenceLink' rel='nofollow noreferrer'>amazon<\/a> & <a target='_blank' href='https:\/\/thefutureorganization.com\/books\/' class='tha__referenceLink' rel='nofollow noreferrer'>thefutureorganization<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fthe-future-leader\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Forward-Thinking+Workplace+Books+-+Jacob+Morgan+Released+His+Latest+Book%3A+The+Future+Leader&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fthe-future-leader\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fthe-future-leader&title=Forward-Thinking+Workplace+Books+-+Jacob+Morgan+Released+His+Latest+Book%3A+The+Future+Leader\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fthe-future-leader&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2Fsix-pixels-of-seperation-jeremy-gutsche_.jpeg%3Fauto%3Dwebp&description=Forward-Thinking+Workplace+Books+-+Jacob+Morgan+Released+His+Latest+Book%3A+The+Future+Leader\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>The working world is constantly evolving, and while all business leaders think they have what it takes to grow at an equally rapid pace, many do not. This is a topic Jacob Morgan addresses in his latest book, 'The Future Leader: 9 Skills and Mindsets to SUCCEED in the NEXT DECADE.'<br \/>\n<br \/>\nThis book has been fuelled by extensive research that's comprised of over 140 interviews from CEOs, resulting in valuable insights that can help leaders thrive in the next decade. Additionally, Morgan surveyed over 14,000 employees to help answer questions such as: What trends are driving change? How can leaders adapt? What does the future of work look like for employees and employers? With case studies from companies like BestBuy, MaterCard, Unilever and more, this book offers the reader an all-encompassing look into the future of work.<br \/>\n<br \/>\nYou can buy The Future Leader <a target=\"_blank\" href=\"https:\/\/www.amazon.com\/2025-Leader-Jacob-Morgan\/dp\/1119518377\">here<\/a>.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Evolving Workplace Dynamics - <\/b>Disruptive innovation opportunity: Develop technology-driven solutions to enhance remote collaboration and adapt to changing work environments.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Leadership Skills for the Future - <\/b>Disruptive innovation opportunity: Create training programs and tools that foster the development of future-oriented leadership skills.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Future Workforce Trends - <\/b>Disruptive innovation opportunity: Design flexible work models and policies to attract and retain talent in the evolving job market.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Human Resources - <\/b>Disruptive innovation opportunity: Offer AI-powered HR platforms to streamline talent recruitment and performance management.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Professional Development - <\/b>Disruptive innovation opportunity: Launch online courses and platforms that enhance leadership and management skills.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Technology Solutions - <\/b>Disruptive innovation opportunity: Develop advanced communication and collaboration tools for remote work and virtual teams.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>2.3<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:26%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:74%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:33%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:67%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:11%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:89%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='426178'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:23%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:77%;'><\/div><\/div>","u":"\/trends\/the-future-leader","t":"Forward-Thinking Workplace Books : the future leader"},"420649":{"cn":"Business","cu":"business","t1":"The Power of Sensory-Driven Atmospheres","pc":"1","ab":"<h2 class='tha__title2'>A Chat with Andrew Richmond, Visionary Behind model\/ctzn<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/amyduong'>Amy Duong<\/a> \u2014 January 8, 2020 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/about'>About<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.modelctzn.com\/' class='tha__referenceLink' rel='nofollow noreferrer'>modelctzn<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fandrew-richmond\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=The+Power+of+Sensory-Driven+Atmospheres+-+A+Chat+with+Andrew+Richmond%2C+Visionary+Behind+model%2Fctzn&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fandrew-richmond\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fandrew-richmond&title=The+Power+of+Sensory-Driven+Atmospheres+-+A+Chat+with+Andrew+Richmond%2C+Visionary+Behind+model%2Fctzn\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fandrew-richmond&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2Fsix-pixels-of-seperation-jeremy-gutsche_.jpeg%3Fauto%3Dwebp&description=The+Power+of+Sensory-Driven+Atmospheres+-+A+Chat+with+Andrew+Richmond%2C+Visionary+Behind+model%2Fctzn\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>The visionary of Toronto-based design agency 'model\/ctzn' is Andrew Richmond as he leads his team in constantly generating unique atmospheres, specifically in the restaurant industry. Much of his work pays attention to different senses in order to create an entirely enticing atmosphere, which is evidently showcased through mixing textures, color palettes, and prints. One of his most recent work is in Toronto's Yorkdale Mall -- the KITKAT Factory invites visitors to participate in their own chocolate bar creation. Other works by Richmond include Sweet Jesus, La Carnita, and Lapinou. <br \/>\n<br \/>\nWe got the chance to chat with Andrew about his 25 years in the industry, how he paved his career path, important factors of interior design, and his thoughts on the direction of the design industry as a whole.<br \/>\n<br \/>\n<b>Can you tell us a little bit about yourself and your career path?<\/b><br \/>\n<br \/>\nMy career path has crossed over into a few different business sectors, but the common thread throughout has always been putting my creativity forward to help build brands and spaces. I\u2019ve worked in fashion, retail, food and beverage, and enterprise\/agency at large corporate companies like Google and Cisco.<br \/>\n<br \/>\n<b>How do you go about creating a sensory-driven atmosphere? <\/b><br \/>\n<br \/>\nI always start with the carnal level of the human senses, start at the baseline and work up. We start with how the space would interact with the guest\u2019s sight, touch, smell, sound and so forth and move from there. <br \/>\n<br \/>\n<b>Can you tell us a little about the process of designing the KITKAT Factory? What were some important factors that were implemented? <\/b><br \/>\n<br \/>\nThe first step in designing the KITKAT Chocolatory was creating the brand territory\/positioning in which we would work within. It informed all parts of the project moving forward. Once that was established, we moved onto the interior & graphic design elements as well as customer experience and operations. One of the most important factors of this project was to let the brand territory shine through in terms of design but also tying back to customer experience. After the overwhelming response, the KITKAT pop up received we knew we had to deliver a stand-up customer experience in the flagship store. Considering aspects like how employees and guests would deal with large line ups, chocolate tempering times, little details like that. On a project of this calibre we had to think not only about creating a beautiful space but a space that would logistically run seamlessly while giving guests a unique experience. <br \/>\n<br \/>\n<b>Are there certain rituals you practice to reset to be creative? <\/b><br \/>\n<br \/>\nWhen I need a reset to get creative I travel. Going to other cities, experiencing other cultures, and soaking in things that I don\u2019t experience on a regular basis gives me fresh perspective and inspiration. <br \/>\n<br \/>\n<b>What's next for model\/ctzn? What direction do you think the design industry is headed in the next 5 years?<\/b><br \/>\n<br \/>\nWere just going to keep doing what we do best\u2014create great interiors, enticing customer experiences, and next-level design. I think we\u2019re going to see the boundaries of design executions blur a little bit. Interior design, fashion design, graphic design. I don\u2019t think those lines will be as finite as they are now. Collaborative working is the way forward and it is how we want to position model\/ctzn.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Sensory-driven Atmospheres - <\/b>The trend of designing spaces that engage human senses creates opportunities to apply the knowledge of neuroscience and human psychology to the aesthetical and experiential aspects of the design process.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Customer Experience Design - <\/b>This trend presents an opportunity to leverage technology and data to craft bespoke and personalized experiences for customers based on their interests, tastes, habits, and feedback.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Convergent Design Disciplines - <\/b>The trend of integrating different design disciplines such as interior, fashion, and graphic design into a cohesive and seamless experience offers opportunities to create synergies and break down silos in the creative process.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Hospitality - <\/b>The hospitality industry can leverage sensory-driven atmospheres and customer experience design to create memorable and immersive experiences that differentiate their brand in a crowded market.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Retail - <\/b>The retail industry can borrow some of the design principles of hospitality and apply them to their stores, creating sensory-rich and engaging spaces that attract and retain customers, and foster loyalty and advocacy.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Advertising - <\/b>The advertising industry can partner with design agencies to create immersive and experiential campaigns that leverage sensory stimulation and interactive technologies to engage and delight audiences, and deliver brand messages in a more impactful and memorable way.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>4.4<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:66%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:34%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:55%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:45%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:11%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:89%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-553px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='420649'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:44%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:56%;'><\/div><\/div>","u":"\/trends\/andrew-richmond","t":"The Power of Sensory-Driven Atmospheres : andrew richmond"},"424424":{"cn":"Autos","cu":"autos","t1":"Branded Automotive Podcasts","pc":"1","ab":"<h2 class='tha__title2'>Lexus Created a Six-Part Podcast Series with Malcolm Gladwell<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/DanielJohnson'>Daniel Johnson<\/a> \u2014 March 9, 2020 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/about'>About<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.prnewswire.com\/news-releases\/go-and-see-malcolm-gladwell-and-lexus-team-up-for-exclusive-podcast-series-301017169.html' class='tha__referenceLink' rel='nofollow noreferrer'>prnewswire<\/a> & <a target='_blank' href='https:\/\/www.mobilemarketer.com\/news\/lexus-rides-with-malcolm-gladwell-for-podcast-series\/573609\/' class='tha__referenceLink' rel='nofollow noreferrer'>mobilemarketer<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fsix-part-podcast-series\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Branded+Automotive+Podcasts+-+Lexus+Created+a+Six-Part+Podcast+Series+with+Malcolm+Gladwell&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fsix-part-podcast-series\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fsix-part-podcast-series&title=Branded+Automotive+Podcasts+-+Lexus+Created+a+Six-Part+Podcast+Series+with+Malcolm+Gladwell\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fsix-part-podcast-series&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2Fsix-pixels-of-seperation-jeremy-gutsche_.jpeg%3Fauto%3Dwebp&description=Branded+Automotive+Podcasts+-+Lexus+Created+a+Six-Part+Podcast+Series+with+Malcolm+Gladwell\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Lexus created a six-part podcast series with acclaimed author, Malcolm Gladwell, which is now available to all. The six-part podcast series is named 'Go and See,' and it is about Malcolm Gladwell visiting the Lexus headquarters located in Japan. At the automotive headquarters, Gladwell visits a secret racetrack and interacts with the company's executives and engineers as they go about their roles. <br \/>\n<br \/>\nThe podcast is viable on Spotify, Apple Podcasts, Google Podcast, and Pandora. The first part of the series was released to the public on March 5th, and the other episodes will be released weekly.<br \/>\n<br \/>\nCreating this type of branded content could interest listeners as it features one of the most prominent intellectual figures.<br \/>\n<br \/>\n<br \/>\nImage Credit: Courtesy of Lexus<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Branded Content Podcasts - <\/b>Creating branded podcast series with influential figures can engage listeners and promote brand visibility.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Cross-industry Collaborations - <\/b>Partnering with well-known authors or celebrities from outside the automotive industry can generate interest and reach new audiences.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Experiential Marketing - <\/b>Providing behind-the-scenes access and interactive experiences through podcasts can enhance brand authenticity and customer engagement.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Automotive - <\/b>Automotive companies can leverage branded podcasts to showcase their brand values, innovations, and connect with customers on a deeper level.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Publishing - <\/b>Book publishers and authors can collaborate with brands in the automotive industry to create unique storytelling experiences and extend their reach.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Digital Audio Platforms - <\/b>Platforms like Spotify, Apple Podcasts, Google Podcasts, and Pandora can benefit from partnerships with brands to offer exclusive, high-quality content to their users.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>5<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:82%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:18%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:57%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:43%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:11%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:89%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-553px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='424424'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:50%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:50%;'><\/div><\/div>","u":"\/trends\/six-part-podcast-series","t":"Branded Automotive Podcasts : six -part podcast series"},"419580":{"cn":"Marketing","cu":"marketing","t1":"Festival-Like Innovation Summits","pc":"1","ab":"<h2 class='tha__title2'>C2 Montreal's Proactive Social Media Approach Engages Followers<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/Grace.Mahas'>Grace Mahas<\/a> \u2014 December 11, 2019 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/about'>About<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.c2montreal.com\/#\/' class='tha__referenceLink' rel='nofollow noreferrer'>c2montreal<\/a> & <a target='_blank' href='https:\/\/twitter.com\/C2Montreal' class='tha__referenceLink' rel='nofollow noreferrer'>twitter<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fc2-montreal\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Festival-Like+Innovation+Summits+-+C2+Montreal%27s+Proactive+Social+Media+Approach+Engages+Followers&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fc2-montreal\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fc2-montreal&title=Festival-Like+Innovation+Summits+-+C2+Montreal%27s+Proactive+Social+Media+Approach+Engages+Followers\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fc2-montreal&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2Fsix-pixels-of-seperation-jeremy-gutsche_.jpeg%3Fauto%3Dwebp&description=Festival-Like+Innovation+Summits+-+C2+Montreal%27s+Proactive+Social+Media+Approach+Engages+Followers\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>C2 Montreal has been named the best conference for four years in a row thanks to its unique festival-like setting. To showcase its unique value proposition, the company launched a proactive social media preference on Facebook, LinkedIn, Twitter, YouTube, and Instagram. The content -- in both English and French -- offers case studies on industry leaders, provocative marketing campaigns as well as forward-thinking market articles. <br \/>\n<br \/>\nIn addition to its insightful social media content, C2 Montreal debuted a trailer video that speaks to the benefits of \"collaborating with folks that aren't exactly like.\" By cross-pollinating with multiple industries, businesses are able to think outside the box and tackle problems in new and progressive ways. The video features prominent business innovators including Spike Lee, director, producer, actor, and author and Dax Dasilva, the founder and CEO of Lightspeed and is shared across the brand's social media accounts.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Festival-like Innovation Summits - <\/b>Opportunity to create interactive conferences that combine business and entertainment elements to engage attendees and foster creativity.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Proactive Social Media Engagement - <\/b>Potential for companies to leverage social media platforms to actively share industry insights, case studies, and thought-provoking content to build an engaged online community.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Cross-industry Collaboration - <\/b>Disruptive potential lies in forging partnerships across different industries to encourage fresh perspectives, creativity, and innovative problem-solving.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Event Management - <\/b>Opportunity for event management companies to create unique and interactive conference experiences that blend business and entertainment elements.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Digital Marketing - <\/b>Growing demand for proactive social media strategies that focus on sharing valuable industry insights, thought leadership, and engaging content.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Business Consulting - <\/b>Emerging market for consultants who specialize in facilitating cross-industry collaboration to drive innovation and problem-solving from diverse perspectives.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>2.6<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:55%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:45%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:14%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:86%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:10%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:90%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='419580'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:26%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:74%;'><\/div><\/div>","u":"\/trends\/c2-montreal","t":"Festival-Like Innovation Summits : C2 Montreal"},"443135":{"cn":"Marketing","cu":"marketing","t1":"Future-Facing Audio Podcasts","pc":"1","ab":"<h2 class='tha__title2'>The Drum and Spotify Launched a Podcast Series on the Future of Audio<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/Grace.Mahas'>Grace Mahas<\/a> \u2014 December 16, 2020 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/about'>About<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/open.spotify.com\/episode\/7zLeGzmR2cIxRAZgxwVdhR?si=HFTtiXIaT7ejn4SApVrdGw' class='tha__referenceLink' rel='nofollow noreferrer'>open.spotify<\/a> & <a target='_blank' href='https:\/\/www.thedrum.com\/news\/2020\/12\/10\/spotify-and-the-drum-launch-podcast-series-educate-the-future-audio' class='tha__referenceLink' rel='nofollow noreferrer'>thedrum<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ffuture-of-audio\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Future-Facing+Audio+Podcasts+-+The+Drum+and+Spotify+Launched+a+Podcast+Series+on+the+Future+of+Audio&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ffuture-of-audio\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ffuture-of-audio&title=Future-Facing+Audio+Podcasts+-+The+Drum+and+Spotify+Launched+a+Podcast+Series+on+the+Future+of+Audio\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ffuture-of-audio&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2Fsix-pixels-of-seperation-jeremy-gutsche_.jpeg%3Fauto%3Dwebp&description=Future-Facing+Audio+Podcasts+-+The+Drum+and+Spotify+Launched+a+Podcast+Series+on+the+Future+of+Audio\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>The Drum, a future-facing marketing platform, recently joined forces with Spotify to launch a special three-part podcast series, dubbed the 'Future of Audio.' The series will be moderated by Charlotte McEleny, the Drum Asia editor, and will feature prominent thinkers in the industry including Vanessa Goh, creative strategist lead, SEA from Spotify alongside VJ Anand, head of creative, APAC at VaynerMedia.<br \/>\n<br \/>\nThe Future of Audio will cover different aspects of the \"audio world\" including \"the science of sound, why sound is a powerful influencer, the science behind the receptiveness to sound.\" In addition, the podcast will discuss the role of context and data for effective ads since \"audio and music [is] with us all the time and on-demand.\" <br \/>\n<br \/>\nIndividuals can check out the Future of Audio podcast through the Spotify app.<br \/>\n<br \/>\nImage Credit: The Drum<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Podcast Marketing - <\/b>Disruptive innovation opportunity: Explore creative ways for businesses to advertise and engage with audiences through podcast sponsorships and branded content.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Audio Branding - <\/b>Disruptive innovation opportunity: Develop strategies and technologies to harness the power of sound in shaping brand identities and enhancing customer experiences.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Contextual Advertising - <\/b>Disruptive innovation opportunity: Leverage user data and context to deliver personalized and targeted audio ads that resonate with listeners.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Marketing and Advertising - <\/b>Disruptive innovation opportunity: Utilize podcast marketing and audio branding techniques to create unique and impactful campaigns for clients.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Media and Entertainment - <\/b>Disruptive innovation opportunity: Embrace the growing popularity of audio content by developing innovative platforms and experiences for listeners.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Technology and Data Analytics - <\/b>Disruptive innovation opportunity: Develop advanced analytics tools and algorithms to optimize contextual advertising in the audio industry.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>4.4<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:77%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:23%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:42%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:58%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:13%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:87%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='443135'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:44%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:56%;'><\/div><\/div>","u":"\/trends\/future-of-audio","t":"Future-Facing Audio Podcasts : Future of Audio"},"441144":{"cn":"Keynote Trends","cu":"keynotetrends","t1":"Adopting Stubborn Optimism","pc":"1","ab":"<h2 class='tha__title2'>Political Strategist Tom Rivett-Carnac Makes a Case for Optimism<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/ellensmiith'>Ellen Smith<\/a> \u2014 November 19, 2020 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/about'>About<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.ted.com\/speakers\/tom_rivett_carnac' class='tha__referenceLink' rel='nofollow noreferrer'>ted<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ftom-rivettcarnac\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Adopting+Stubborn+Optimism+-+Political+Strategist+Tom+Rivett-Carnac+Makes+a+Case+for+Optimism&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ftom-rivettcarnac\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ftom-rivettcarnac&title=Adopting+Stubborn+Optimism+-+Political+Strategist+Tom+Rivett-Carnac+Makes+a+Case+for+Optimism\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ftom-rivettcarnac&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2Fsix-pixels-of-seperation-jeremy-gutsche_.jpeg%3Fauto%3Dwebp&description=Adopting+Stubborn+Optimism+-+Political+Strategist+Tom+Rivett-Carnac+Makes+a+Case+for+Optimism\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>After joining the United Nations, political strategist Tom Rivett-Carnac was astonished at the banality and slow rate of change that occurred during UN meetings. After a number of meetings, and little significant change, the speaker began to feel as though he only had control over day-to-day actions, such as riding a bike to work, or choosing a sustainable lunch option -- this was disheartening for him. <br \/>\n<br \/>\nThe speaker then goes on to explain the tricks your mind will play in order to protect you so you don't feel completely out of control. These include convincing yourself that the issues aren't important, or as imminent as we've been led to believe -- this, according to Rivett-Carnac, results in a mindset that allows for people to stop caring in order to protect themselves form losing control. Instead, the speaker encourages the audience to adopt a mindset of blind, and stubborn optimism, that hopes and fights for change even when the light at the end of the tunnel isn't visible. As Rivett-Carnac himself puts it \"\"Stubborn optimism can fill our lives with meaning and purpose.\"<br \/>\n<br \/>\nImage Credit: TED<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Stubborn Optimism in the Workplace - <\/b>How adopting stubborn optimism can inspire and create a more impactful and positive work culture<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Mindset Shifts for Change - <\/b>Encouraging individuals and organizations to shift their mindsets to instigate real change<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Importance of Personal Responsibility - <\/b>The role that personal responsibility plays in creating a sense of purpose in making a change<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Leadership Development - <\/b>How to incorporate stubborn optimism as part of developing effective leaders<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Organizational Change Consulting - <\/b>Offering organizational change consulting services that focus on mindset shifts and instilling a sense of personal responsibility<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Sustainability Consulting - <\/b>Encouraging personal responsibility and stubborn optimism to make strides in sustainability efforts<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>0.9<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:11%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:89%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:3%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:97%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:13%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:87%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; 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