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How Can The Media Industry Help Protect Our Mental Health? | Hearst

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This week, Editor-in-Chief of Men’s Health UK, Toby Wiseman, and Richie Booker, Hearst UK&#039;s Head of Diversity and Belonging, sat down for an important open dialogue on the role that the media industry can play in helping millions of people better understand — and look after — their own minds." /> <meta property="og:image" content="https://www.hearst.co.uk/sites/default/files/styles/share/public/2023-05/try%203.png?itok=I3raHoJr" /> <meta property="og:image:url" content="https://www.hearst.co.uk/sites/default/files/styles/share/public/2023-05/try%203.png?itok=I3raHoJr" /> <meta property="og:image:width" content="1200" /> <meta property="og:image:height" content="630" /> <meta property="og:updated_time" content="2023-05-22T11:31:15+0100" /> <meta property="article:modified_time" content="2023-05-22T11:31:15+0100" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:description" content="While discussing our mental health is much less taboo than it was a few decades ago, the act of seeking help is still largely stigmatised. 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</div> <h1 class="mb-4 font-sans font-medium text-[32px] leading-tight lg:text-5.5xl" data-pattern="h1">How Can The Media Industry Help Protect Our Mental Health?</h1> <div class="space-y-5 mb-5"> <span class="a2a_kit a2a_kit_size_20 addtoany_list" data-a2a-url="https://www.hearst.co.uk/insights-and-initiatives/how-can-media-industry-help-protect-our-mental-health" data-a2a-title="How Can The Media Industry Help Protect Our Mental Health? "><a class="a2a_button_twitter action"><svg aria-hidden="true" focusable="false" width="20" height="20" viewBox="0 0 20 20" class="c-icon c-icon--twitter"><path fill="currentColor" d="M17.828 7.623c0 1.558-.38 3.116-1.015 4.55-1.879 4.154-5.788 6.602-10.434 6.602-2.183 0-4.34-.618-6.168-1.755.304.024.634.05.939.05 1.828 0 3.58-.594 5-1.682-1.7-.025-3.223-1.138-3.756-2.72a3.96 3.96 0 001.828-.074C2.343 12.221.947 10.614.998 8.76v-.049c.558.297 1.167.47 1.827.495-1.142-.742-1.802-1.954-1.802-3.265 0-.692.178-1.384.533-1.978 2.056 2.448 5.077 3.932 8.301 4.105a3.55 3.55 0 01-.101-.89c0-2.176 1.802-3.932 4.036-3.932 1.092 0 2.158.445 2.92 1.236a8.367 8.367 0 002.563-.94 3.951 3.951 0 01-1.777 2.152 7.42 7.42 0 002.31-.618 7.717 7.717 0 01-2.005 2.028c.025.173.025.346.025.519z"></path></svg></a><a class="a2a_button_linkedin action"><svg aria-hidden="true" focusable="false" width="20" height="20" viewBox="0 0 20 20" class="c-icon c-icon--linkedin"><path fill="currentColor" d="M4.15 2.174c0 1.2-.925 2.174-2.067 2.174-1.141 0-2.066-.973-2.066-2.174C.017.974.942 0 2.083 0 3.225 0 4.15.974 4.15 2.174zm.017 3.913H0V20h4.167V6.087zm6.651 0h-4.14V20h4.141v-7.303c0-4.061 5.024-4.394 5.024 0V20H20v-8.81c0-6.852-7.435-6.602-9.182-3.23V6.088z"></path></svg></a><a class="a2a_button_email action"><svg aria-hidden="true" focusable="false" width="20" height="20" viewBox="0 0 20 20" class="c-icon c-icon--email"><path fill="currentColor" d="M19.992 13.922l-5.919-3.77 5.919-3.995v7.765zM0 6.157l5.919 3.996L0 13.922V6.157zm10.422 6.372l2.28-1.539 7.292 4.645c-.105.767-.723 1.365-1.501 1.365H1.503C.723 17 .105 16.402 0 15.635l7.292-4.645 2.28 1.539a.75.75 0 00.85 0zM20 4.378l-10 6.75-10-6.75C.1 3.606.721 3 1.504 3h16.99C19.28 3 19.9 3.606 20 4.378z"></path></svg></a></span> </div> <div data-aos="fade" class="mb-5 field field-image"> <picture> <source srcset="/sites/default/files/styles/1280x720/public/2023-05/try%203.png?itok=guNllFf3 1x" media="all and (min-width: 1024px)" type="image/png"/> <source srcset="/sites/default/files/styles/640x340_16_9_/public/2023-05/try%203.png?itok=fQKawT26 1x" type="image/png"/> <img src="/sites/default/files/styles/640x340_16_9_/public/2023-05/try%203.png?itok=fQKawT26" alt="" /> </picture> </div> <div class="mb-10"> <div class="flex flex-col gap-5 "> <div class="lg:flex-auto"> <div data-pattern="prose" class="prose"><p class="c-intro">While discussing our mental health is much less taboo than it was a few decades ago, the act of seeking help is still largely stigmatised. This week, Editor-in-Chief of <strong><a href="https://www.hearst.co.uk/brands/mens-health">Men’s Health UK</a></strong>, Toby Wiseman, and Richie Booker, Hearst UK's Head of <a href="https://www.hearst.co.uk/diversity-belonging">Diversity and Belonging</a>, sat down for an important open dialogue on the role that the media industry can play in helping millions of people better understand — and look after — their own minds.</p><p>When Toby Wiseman first joined Men’s Health UK 18 years ago, the brand’s messaging leaned far more heavily into building your physical strength than it did your mental well-being.</p><p>An inveterate campaigner for mental health issues, particularly for the parity of esteem for mental and physical health, Toby set out to readjust the balance.</p><p>As the most <strong>subscribed men’s magazine today, </strong>Men’s Health speaks to <strong><a href="https://www.hearst.co.uk/brands/mens-health">1.7 million unique users a month</a><strong>;</strong></strong>since Toby first took the helm, it has made incredible strides forward in normalising, and creating a space for, this multi-faceted conversation.</p><p>How can our brands act as a meaningful antithesis to the sometimes overwhelming noise of social media, particularly when it comes to a conversation as sensitive as this one? </p><p>The truth is that there is no “quick fix” for serious mental health issues, but Men's Health is committed to writing about the topic with vulnerability and frankness, carving out a space where millions of readers feel encouraged to have more open conversations.</p><h4><u>Bringing more empathy into the conversation</u></h4><p>Unfortunately, when it comes to mental health, media (social media can be a particularly terrible offender here) can have a habit of latching onto buzzwords rather than healthy descriptors. Viral videos and trending TikToks with hashtags and taglines such as “little-known symptoms of ADHD” risk confusing young audiences, offering quickfire diagnoses but not always informed support.</p><p>As the topic of mental health becomes increasingly oversaturated – and, perhaps, oversimplified – online, the authoritative platform of Men’s Health uses its trusted voice to create meaningful longer-form dialogues.</p><p>As Toby explained in this article for <a href="https://www.inpublishing.co.uk/articles/what-the-pandemic-has-done-for-mens-health-18347">InPublishing</a>:</p></div> </div> </div> </div> </div> <div data-pattern="testimonial" class="py-12 bg-primary text-primary-foreground blue"> <div class="row-2"> <div class="flex items-start flex-col gap-5 lg:flex-row"> <img loading="lazy" src="/sites/default/files/styles/420x315/public/2023-05/toby%207.png?itok=Qp0F1vuL" width="420" height="315" alt="" /> <div class=" flex-auto relative lg:-ml-30 w-full"> <blockquote class="lg:pl-19 lg:pt-5 relative pt-12" data-pattern="blockquote"> <svg class="w-8 h-8 absolute top-0 left-0 block w-5 h-5" data-pattern="icon" aria-hidden="true" focusable="false" viewBox="0 0 20 20" fill="none"> <path fill="currentColor" d="M7.206 2l-2.497 8.14H8V18H0v-7.86L3.348 2h3.858zm12 0l-2.497 8.14H20V18h-8v-7.86L15.348 2h3.858z"/> </svg> <p data-pattern="h3" class="text-[22px] leading-tight font-medium lg:text-[30px]">When people say, &#039;we’re going to offer five tips to beat anxiety,&#039; well, that’s not the way mental health works. You can’t treat depression like a cold. It’s actually about discussing, and normalising, and empathising, and humanising.</p> <cite class="not-italic mt-4 block">Toby Wiseman, Editor-in-Chief</cite> </blockquote> </div> </div> </div> </div> <div data-pattern="text" class="py-12 white bg-primary text-primary-foreground" id=""> <div class="row-2"> <div data-pattern="prose" class="prose"><h4><u>Protecting the next generation</u></h4><p>One of Toby’s proudest editorial moments was Men’s Health UK's 2019 piece on <a href="https://www.menshealth.com/uk/mental-strength/a27431298/male-mental-health/">fighting for young minds</a>, encouraging open mental health dialogues with students from Oasis Academy South Bank, London. The story aimed to equip the students (and readers) with the tools to cope with life’s challenges during the formative years of their teens and early twenties.</p><p>Then, of course, came lockdown. Several years of it, too. If we're not careful, the effective incarceration of young people could be a ticking time bomb. Men’s Health is committed to producing content that can help address and counteract the potentially devastating consequences here.</p><p>We <em>all </em>need help making sense of the last few years as the longer-term repercussions gradually come to the surface, but particularly those who experienced Covid-19 during their most formative years.</p><h4><u>Creating space for open dialogues</u></h4><p>When it comes to mental health, no one has all the answers. More importantly, it’s crucial that none of us pretends to. </p><p>Toby and Richie’s panel at Hearst UK this week was a perfect example of how we as a company can live out the values that the Men’s Health brand embodies; never claiming to have the answers, but carving out the space to talk about it anyway.</p><p>Addressing the fact that many of us encounter mental health struggles can help millions of male readers – at every age and life stage – feel less alone. </p></div> </div> </div> <section data-pattern="carousel-2" class="py-12 text-center white"> <div class="row-2"> <h2 class="mb-2 text-[26px] leading-tight font-medium md:text-4.5xl" data-pattern="h2">Committed To Building Mental Strength</h2> <div class="mb-7 prose" data-pattern="prose">Far more than the fitness bible, Men’s Health UK is passionate about empowering men across the country to speak more openly, frankly, and vulnerably with each other.</div> </div> <div data-carousel-2="data-carousel-2"> <article 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font-medium lg:text-[30px]" data-pattern="h3"><a data-pattern="url" rel="bookmark" class="url" href="https://www.menshealth.com/uk/mental-strength/a43373442/greg-james-parenting-mental-health/">Talking Heads: Alastair Campbell Meets Greg James</a></h3> <div data-pattern="prose" class="prose"></div> <a class="mt-4 button" href="https://www.menshealth.com/uk/mental-strength/a43373442/greg-james-parenting-mental-health/">Read More</a> </article> <article data-pattern="card-5" class="relative"> <div class="mb-5 bg-muted aspect-w-4 aspect-h-3" data-pattern="aspect"> <img loading="lazy" src="/sites/default/files/styles/580x435/public/2023-05/new%20columnist.png?itok=V2d9egkd" width="580" height="435" alt="" /> </div> <h3 class="mb-2 text-[22px] leading-tight font-medium lg:text-[30px]" data-pattern="h3"><a data-pattern="url" rel="bookmark" class="url" href="https://www.hearst.co.uk/media-centre/press-releases/mens-health-uk-announces-eddie-hearn-new-digital-columnist">Men&#039;s Health UK announces Eddie Hearn as new digital columnist</a></h3> <div data-pattern="prose" class="prose"></div> <a class="mt-4 button" href="https://www.hearst.co.uk/media-centre/press-releases/mens-health-uk-announces-eddie-hearn-new-digital-columnist">Read More</a> </article> <article data-pattern="card-5" class="relative"> <div class="mb-5 bg-muted aspect-w-4 aspect-h-3" data-pattern="aspect"> <img loading="lazy" src="/sites/default/files/styles/580x435/public/2023-05/lambeth.png?itok=w0kc_uAP" width="580" height="435" alt="" /> </div> <h3 class="mb-2 text-[22px] leading-tight font-medium lg:text-[30px]" data-pattern="h3"><a data-pattern="url" rel="bookmark" class="url" href="https://www.menshealth.com/uk/mental-strength/a27431298/male-mental-health/">Fighting for Young Minds: The Next Generation</a></h3> <div data-pattern="prose" class="prose"></div> <a class="mt-4 button" href="https://www.menshealth.com/uk/mental-strength/a27431298/male-mental-health/">Read More</a> </article> <article 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