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About / Barrel — CPG Commerce Agency

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This storage type usually doesn’t collect information that identifies a visitor.</div></div><div class="fs-cc-prefs_buttons-wrapper"><a fs-cc="submit" href="#" class="fs-cc-prefs_button w-button">Confirm my preferences and close</a></div><input type="submit" data-wait="Please wait..." class="fs-cc-prefs_submit-hide w-button" value="Submit"/><div class="w-embed"><style> /* smooth scrolling on iOS devices */ .fs-cc-prefs_content{-webkit-overflow-scrolling: touch} </style></div></div></form><div class="w-form-done"></div><div class="w-form-fail"></div><div fs-cc="close" class="fs-cc-prefs_overlay"></div><div fs-cc="interaction" class="fs-cc-prefs_trigger"></div></div></div></div><section class="module-container"><div class="main-block-grid"><div id="w-node-b0b91c99-dcf1-aac5-8a96-39c37f099c0d-ddc3e9c0" class="hero"><div class="s1 sub">About</div><h2 class="s1 embedded"> — </h2><h2 class="s1 homepage-headline">We’re a globally distributed team driven by a shared mission: to help our clients succeed through thoughtful, customer-centric solutions.</h2><div class="rich-text-posts margin-top-1-5em w-richtext"><p>We believe in the positive impact a brand can have on people’s lives, and approach every project from the perspective of the customer. Lucky for us—our clients are often are favorite brands. Our goal is to create experiences that resonate, add value, and help brands build lasting connections with their communities.</p></div></div></div></section><section class="module-container remove-margins"><div class="main-block-grid image"><img src="https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/659f12acaa729625a4753420_barrel-about-talk.jpg" loading="eager" id="w-node-_40fbb646-2a61-8980-c8ed-4a849935e029-ddc3e9c0" alt="" class="image-grid img-1-border"/><img src="https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/659f12b1da663947ff0bbaa8_barrel-about-working.jpg" loading="eager" id="w-node-ecd5de33-4dbc-c567-b2d1-f681bb019b71-ddc3e9c0" alt="Barrel team member working on a team building exercise at our company retreat" class="image-grid img-2-border"/><img src="https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/659f12a4dcafe45487980744_barrel-about-peter.jpg" loading="eager" id="w-node-a875219f-ea8e-9fc6-9c7d-7426e36d01f6-ddc3e9c0" alt="" class="image-grid img-3-border"/><img src="https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/659f12a86131d32a0ff1d4cf_barrel-about-shopify-summit.jpg" loading="eager" id="w-node-_22079b20-7ed2-40b2-cd2c-23ab122a9f0d-ddc3e9c0" alt="" class="image-grid"/></div></section><div class="module-container"><div class="heading-wrapper"><h2 class="s2">Leadership</h2></div><div id="w-node-_7cdbf704-53ec-0fd9-b0c2-3c800a5cb301-ddc3e9c0" class="w-dyn-list"><div role="list" class="main-block-grid team-grid w-dyn-items"><div id="w-node-_7cdbf704-53ec-0fd9-b0c2-3c800a5cb303-ddc3e9c0" role="listitem" class="team-listing-wrapper w-dyn-item"><div id="w-node-_7cdbf704-53ec-0fd9-b0c2-3c800a5cb304-ddc3e9c0" class="card-wrapper team-grid-item"><div id="w-node-_7cdbf704-53ec-0fd9-b0c2-3c800a5cb305-ddc3e9c0" class="team-thumb-wrapper rounded"><img loading="lazy" alt="" src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6667113e6b3c1a310118ad06_ballasy-lucas-bw-2.jpg" sizes="(max-width: 479px) 100vw, (max-width: 991px) 70.46875px, (max-width: 1439px) 7vw, 5vw" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6667113e6b3c1a310118ad06_ballasy-lucas-bw-2-p-500.jpg 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/6667113e6b3c1a310118ad06_ballasy-lucas-bw-2.jpg 504w" class="team-thumb"/></div><div id="w-node-_7cdbf704-53ec-0fd9-b0c2-3c800a5cb307-ddc3e9c0" class="card-text team"><h3 class="s4 case-study-title">Lucas Ballasy</h3><div class="paragraph grey">Chief Executive Officer, Partner</div><a href="https://www.linkedin.com/in/lucasjballasy" target="_blank" class="link-icon-wrapper w-inline-block"><img src="https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/65a9462b36c511c3a2dcc1d2_linkedin-icon.svg" loading="lazy" alt="" class="link-icon"/></a><a href="https://www.lucasballasy.com/" target="_blank" class="link-icon-wrapper website-link w-inline-block"><img src="https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/65a94841dce269dfabd76f4e_link-icon.svg" loading="lazy" alt="" class="link-icon"/></a></div></div></div><div id="w-node-_7cdbf704-53ec-0fd9-b0c2-3c800a5cb303-ddc3e9c0" role="listitem" class="team-listing-wrapper w-dyn-item"><div id="w-node-_7cdbf704-53ec-0fd9-b0c2-3c800a5cb304-ddc3e9c0" class="card-wrapper team-grid-item"><div id="w-node-_7cdbf704-53ec-0fd9-b0c2-3c800a5cb305-ddc3e9c0" class="team-thumb-wrapper rounded"><img loading="lazy" alt="" src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a01d922ba9493b4104f0c1_Wes.jpg" class="team-thumb"/></div><div id="w-node-_7cdbf704-53ec-0fd9-b0c2-3c800a5cb307-ddc3e9c0" class="card-text team"><h3 class="s4 case-study-title">Wesley Turner-Harris</h3><div class="paragraph grey">Chief Technology Officer, Partner</div><a href="https://www.linkedin.com/in/wes-turner/" target="_blank" class="link-icon-wrapper w-inline-block"><img src="https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/65a9462b36c511c3a2dcc1d2_linkedin-icon.svg" loading="lazy" alt="" class="link-icon"/></a><a href="#" class="link-icon-wrapper website-link w-inline-block"><img src="https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/65a94841dce269dfabd76f4e_link-icon.svg" loading="lazy" alt="" class="link-icon w-condition-invisible"/></a></div></div></div><div id="w-node-_7cdbf704-53ec-0fd9-b0c2-3c800a5cb303-ddc3e9c0" role="listitem" class="team-listing-wrapper w-dyn-item"><div id="w-node-_7cdbf704-53ec-0fd9-b0c2-3c800a5cb304-ddc3e9c0" class="card-wrapper team-grid-item"><div id="w-node-_7cdbf704-53ec-0fd9-b0c2-3c800a5cb305-ddc3e9c0" class="team-thumb-wrapper rounded"><img loading="lazy" alt="" src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a01e3313cbb7b2aa8818af_KateFulks.jpg" class="team-thumb"/></div><div id="w-node-_7cdbf704-53ec-0fd9-b0c2-3c800a5cb307-ddc3e9c0" class="card-text team"><h3 class="s4 case-study-title">Kate Fulks</h3><div class="paragraph grey">Director of Client Services</div><a href="https://www.linkedin.com/in/katefulks/" target="_blank" class="link-icon-wrapper w-inline-block"><img src="https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/65a9462b36c511c3a2dcc1d2_linkedin-icon.svg" loading="lazy" alt="" class="link-icon"/></a><a href="#" class="link-icon-wrapper website-link w-inline-block"><img src="https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/65a94841dce269dfabd76f4e_link-icon.svg" loading="lazy" alt="" class="link-icon w-condition-invisible"/></a></div></div></div><div id="w-node-_7cdbf704-53ec-0fd9-b0c2-3c800a5cb303-ddc3e9c0" role="listitem" class="team-listing-wrapper w-dyn-item"><div id="w-node-_7cdbf704-53ec-0fd9-b0c2-3c800a5cb304-ddc3e9c0" class="card-wrapper team-grid-item"><div id="w-node-_7cdbf704-53ec-0fd9-b0c2-3c800a5cb305-ddc3e9c0" class="team-thumb-wrapper rounded"><img loading="lazy" alt="" src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a01e56cf450592364d8d05_Christine.jpg" class="team-thumb"/></div><div id="w-node-_7cdbf704-53ec-0fd9-b0c2-3c800a5cb307-ddc3e9c0" class="card-text team"><h3 class="s4 case-study-title">Christine Carforo</h3><div class="paragraph grey">Design Director</div><a href="https://www.linkedin.com/in/ccarforo/" target="_blank" class="link-icon-wrapper w-inline-block"><img src="https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/65a9462b36c511c3a2dcc1d2_linkedin-icon.svg" loading="lazy" alt="" class="link-icon"/></a><a href="#" class="link-icon-wrapper website-link w-inline-block"><img src="https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/65a94841dce269dfabd76f4e_link-icon.svg" loading="lazy" alt="" class="link-icon w-condition-invisible"/></a></div></div></div></div></div></div><div class="module-container"><div class="heading-wrapper"><h2 class="s2 margin-bottom">Purpose &amp; Values</h2><p class="paragraph">Barrel exists to provide our clients with exceptional service and work that generates impactful results. Our values below support our purpose.</p></div><div class="main-block-grid"><div id="w-node-c5f1f436-eb10-cc67-fd33-b62873fba9f4-ddc3e9c0" class="process-card"><h3 class="s4 usp">All Feedback is Information</h3><div class="paragraph grey">We view feedback as valuable information and proactively seek it out. It helps us learn, grow, and enhance performance.</div></div><div id="w-node-_796fb848-25f5-a491-b9ef-e7d625e86f6d-ddc3e9c0" class="process-card"><h3 class="s4 usp">Turn Setbacks Into Growth Opportunities</h3><div class="paragraph grey">Mistakes, losses, and missed opportunities are chances to improve. We use lessons learned to do better the next time.</div></div><div id="w-node-_1a891fd3-e698-682f-61a1-0b39e5da1155-ddc3e9c0" class="process-card"><h3 class="s4 usp">Take the Long Term View</h3><div class="paragraph grey">We work patiently towards worthwhile outcomes. We do not take short-cuts and will always prioritize our integrity and relationships.</div></div><div id="w-node-a82c665d-b4ff-f39a-6386-8ea4a4f06a99-ddc3e9c0" class="process-card"><h3 class="s4 usp">Be Proactive</h3><div class="paragraph grey">We focus on what we can influence and act with a sense of urgency. We take ownership and avoid blaming others.</div></div></div></div><main class="module-container"><div class="container"><div class="main-block-grid"><div id="w-node-_6b3e65b5-a1be-2520-5aad-5684053c94e6-ddc3e9c0" class="hero-split text"><h2 class="s2 headline"><strong>Shopify Plus Partners </strong>— Trusted Relationships in the Ecosystem</h2><p class="paragraph grey margin-btm-2em">We&#x27;ve been working with Shopify since 2009 and a Shopify Plus Partner since 2017. We have strong relationships with Shopify and other solutions providers in the ecosystem (e.g. Klaviyo, Recharge, Rebuy, Okendo, Tolstoy, Gorgas, &amp; Wonderment) to bring the highest levels of service to our clients.<br/></p><a href="/shopify-plus-ecommerce-agency" class="button-primary cta w-button">About Shopify Services</a></div><div id="w-node-_6b3e65b5-a1be-2520-5aad-5684053c9503-ddc3e9c0" class="hero-split"><img loading="lazy" alt="" src="https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/6603040e0b967f0e33d113bd_barrel-shopify-partners.png" class="image rounded"/></div></div></div></main><main class="module-container dark-bg"><div class="container"><div class="main-block-grid"><div id="w-node-_3afffff5-da73-5e2a-003d-a32930693546-ddc3e9c0" class="hero-split"><img loading="lazy" alt="" src="https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/66f9ad07f72f96ab850feb41_barrel-web-online-flaship.jpg" class="image rounded"/></div><div id="w-node-_3afffff5-da73-5e2a-003d-a3293069353e-ddc3e9c0" class="hero-split text"><h2 class="s2 headline white"><strong>How We See It </strong>— Your Website is Your Online Flagship</h2><p class="paragraph margin-btm-2-em grey-on-dark">Your website is where your brand’s story comes to life—a hub for customers to learn, discover, and experience. Through customer research and journey mapping, we help brands create seamless experiences across every touchpoint, driving engagement and boosting sales not just online, but across all channels.<br/></p><a href="/services" class="button-primary cta white-border transparent-btn w-button">Explore Services</a></div></div></div></main><div class="module-container hide"><div class="heading-wrapper"><h2 class="s2">Extending Our Expertise</h2><p class="paragraph">We&#x27;ve partnered with industry leaders who bring a wealth of knowledge to the complexities CPG growth. They&#x27;re instrumental in supporting our clients in sales, marketing, and growth strategies.</p></div><div class="main-block-grid about-inspo"><div id="w-node-d68a86c6-e760-def6-d3eb-2126c7b6020a-ddc3e9c0" class="card-wrapper"><a href="https://www.lucasballasy.com/" target="_blank" class="_3-up-img-wrapper lucas w-inline-block"><img loading="lazy" alt="" src="https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/65971ff378fb6ddd44545ea6_LBBlog.jpg" class="img-thumb-hover"/></a><div class="card-text"><h3 class="s4">Paul Owusu</h3><p class="paragraph grey">Our CEO Lucas Ballasy&#x27;s insights on growth &amp; performance in leadership, life, &amp; e-commerce.</p></div></div><div id="w-node-d68a86c6-e760-def6-d3eb-2126c7b60214-ddc3e9c0" class="card-wrapper"><a href="http://www.dtcpatterns.com/" target="_blank" class="_3-up-img-wrapper dtc-patterns w-inline-block"><img loading="lazy" sizes="100vw" srcset="https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/659721f66fd8252f24e39c64_DTC%20Patterns-p-500.jpg 500w, https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/659721f66fd8252f24e39c64_DTC%20Patterns-p-800.jpg 800w, https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/659721f66fd8252f24e39c64_DTC%20Patterns-p-1080.jpg 1080w, https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/659721f66fd8252f24e39c64_DTC%20Patterns.jpg 1395w" src="https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/659721f66fd8252f24e39c64_DTC%20Patterns.jpg" alt="" class="img-thumb-hover"/></a><div class="card-text"><h3 class="s4">Fred Michaels</h3><p class="paragraph grey">Our research project where we share insights from making real DTC purchases online.</p></div></div><div id="w-node-d68a86c6-e760-def6-d3eb-2126c7b6021e-ddc3e9c0" class="card-wrapper"><a href="/barrel-spotlight-series" class="_3-up-img-wrapper spotlight w-inline-block"><img loading="lazy" sizes="100vw" srcset="https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/65972004ad00d0f9e5cfeef2_Barrelspotlight-p-500.jpg 500w, https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/65972004ad00d0f9e5cfeef2_Barrelspotlight-p-800.jpg 800w, https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/65972004ad00d0f9e5cfeef2_Barrelspotlight-p-1080.jpg 1080w, https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/65972004ad00d0f9e5cfeef2_Barrelspotlight-p-1600.jpg 1600w, https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/65972004ad00d0f9e5cfeef2_Barrelspotlight-p-2000.jpg 2000w, https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/65972004ad00d0f9e5cfeef2_Barrelspotlight-p-2600.jpg 2600w, https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/65972004ad00d0f9e5cfeef2_Barrelspotlight-p-3200.jpg 3200w, https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/65972004ad00d0f9e5cfeef2_Barrelspotlight.jpg 4000w" src="https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/65972004ad00d0f9e5cfeef2_Barrelspotlight.jpg" alt="" class="img-thumb-hover"/></a><div class="card-text"><h3 class="s4">Anu Naithani</h3><p class="paragraph grey">We invite speakers from diverse backgrounds who are making an impact in their fields.</p></div></div><div id="w-node-d68a86c6-e760-def6-d3eb-2126c7b60228-ddc3e9c0" class="card-wrapper"><a href="/barrel-spotlight-series" class="_3-up-img-wrapper spotlight w-inline-block"><img loading="lazy" sizes="100vw" srcset="https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/65dd280f5c10c60a7a7d5f02_CXInsights-p-500.jpg 500w, https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/65dd280f5c10c60a7a7d5f02_CXInsights-p-800.jpg 800w, https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/65dd280f5c10c60a7a7d5f02_CXInsights.jpg 1080w" src="https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/65dd280f5c10c60a7a7d5f02_CXInsights.jpg" alt="CX Insights Graphic" class="img-thumb-hover"/></a><div class="card-text"><h3 class="s4">Nate Rosen</h3><p class="paragraph grey">We invite speakers from diverse backgrounds who are making an impact in their fields.</p></div></div></div></div><div class="module-container"><div class="heading-wrapper"><h2 class="s2">Ideas &amp; Inspiration</h2><p class="paragraph">Peek inside how we operate and think about the business, learn from our research, and see who&#x27;s inspiring our team.</p></div><div class="main-block-grid about-inspo"><div id="w-node-_4be0856c-e4b7-df87-9597-1db009ccab07-ddc3e9c0" class="card-wrapper"><a href="https://www.lucasballasy.com/" target="_blank" class="_3-up-img-wrapper lucas w-inline-block"><img loading="lazy" alt="" src="https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/65971ff378fb6ddd44545ea6_LBBlog.jpg" class="img-thumb-hover"/></a><div class="card-text"><h3 class="s4">Leadership &amp; E-commerce</h3><p class="paragraph grey">Our CEO Lucas Ballasy&#x27;s insights on growth &amp; performance in leadership, life, &amp; e-commerce.</p><a href="https://www.lucasballasy.com/" target="_blank" class="button-primary inspo-btn w-button">Visit the Website ↗</a></div></div><div id="w-node-eb8b3dfd-9375-cae3-8184-82d32959a09e-ddc3e9c0" class="card-wrapper"><a href="http://www.dtcpatterns.com/" target="_blank" class="_3-up-img-wrapper dtc-patterns w-inline-block"><img loading="lazy" sizes="(max-width: 479px) 159.796875px, (max-width: 767px) 100vw, 159.796875px" srcset="https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/659721f66fd8252f24e39c64_DTC%20Patterns-p-500.jpg 500w, https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/659721f66fd8252f24e39c64_DTC%20Patterns-p-800.jpg 800w, https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/659721f66fd8252f24e39c64_DTC%20Patterns-p-1080.jpg 1080w, https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/659721f66fd8252f24e39c64_DTC%20Patterns.jpg 1395w" src="https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/659721f66fd8252f24e39c64_DTC%20Patterns.jpg" alt="" class="img-thumb-hover"/></a><div class="card-text"><h3 class="s4">DTC Patterns</h3><p class="paragraph grey">Our research project where we share insights from making real DTC purchases online.</p><a href="http://www.dtcpatterns.com/" target="_blank" class="button-primary inspo-btn w-button">See Our Research ↗</a></div></div><div id="w-node-_148420d6-0d6c-61b8-4621-427b55f06d52-ddc3e9c0" class="card-wrapper"><a href="/barrel-spotlight-series" class="_3-up-img-wrapper spotlight w-inline-block"><img loading="lazy" sizes="(max-width: 479px) 143.09375px, (max-width: 767px) 100vw, 143.09375px" srcset="https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/65972004ad00d0f9e5cfeef2_Barrelspotlight-p-500.jpg 500w, https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/65972004ad00d0f9e5cfeef2_Barrelspotlight-p-800.jpg 800w, https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/65972004ad00d0f9e5cfeef2_Barrelspotlight-p-1080.jpg 1080w, https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/65972004ad00d0f9e5cfeef2_Barrelspotlight-p-1600.jpg 1600w, https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/65972004ad00d0f9e5cfeef2_Barrelspotlight-p-2000.jpg 2000w, https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/65972004ad00d0f9e5cfeef2_Barrelspotlight-p-2600.jpg 2600w, https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/65972004ad00d0f9e5cfeef2_Barrelspotlight-p-3200.jpg 3200w, https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/65972004ad00d0f9e5cfeef2_Barrelspotlight.jpg 4000w" src="https://cdn.prod.website-files.com/64a8329f0200796d9bea1ec9/65972004ad00d0f9e5cfeef2_Barrelspotlight.jpg" alt="" class="img-thumb-hover"/></a><div class="card-text"><h3 class="s4">Barrel Spotlight</h3><p class="paragraph grey">We invite speakers from diverse backgrounds who are making an impact in their fields.</p><a href="/barrel-spotlight-series" class="button-primary inspo-btn w-button">See Past Speakers</a></div></div></div></div><div class="module-container"><div class="heading-wrapper"><h2 class="s2">Explore Our History</h2></div><div class="w-dyn-list"><div id="w-node-_210ae78b-5b62-c3ad-7a8f-3345e9e99ab5-ddc3e9c0" role="list" class="main-block-grid w-dyn-items"><div id="w-node-_210ae78b-5b62-c3ad-7a8f-3345e9e99ab6-ddc3e9c0" role="listitem" class="w-dyn-item"><a href="https://recap.barrelny.com/recap/2015/" target="_blank" class="recap-btn w-inline-block"><h3 class="s4">2015</h3></a></div><div id="w-node-_210ae78b-5b62-c3ad-7a8f-3345e9e99ab6-ddc3e9c0" role="listitem" class="w-dyn-item"><a href="https://recap.barrelny.com/recap/2010" target="_blank" class="recap-btn w-inline-block"><h3 class="s4">2010</h3></a></div><div id="w-node-_210ae78b-5b62-c3ad-7a8f-3345e9e99ab6-ddc3e9c0" role="listitem" class="w-dyn-item"><a href="https://recap.barrelny.com/recap/2011" target="_blank" class="recap-btn w-inline-block"><h3 class="s4">2011</h3></a></div><div id="w-node-_210ae78b-5b62-c3ad-7a8f-3345e9e99ab6-ddc3e9c0" role="listitem" class="w-dyn-item"><a href="https://recap.barrelny.com/recap/2012" target="_blank" class="recap-btn w-inline-block"><h3 class="s4">2012</h3></a></div><div id="w-node-_210ae78b-5b62-c3ad-7a8f-3345e9e99ab6-ddc3e9c0" role="listitem" class="w-dyn-item"><a href="https://recap.barrelny.com/recap/2013" target="_blank" class="recap-btn w-inline-block"><h3 class="s4">2013</h3></a></div><div id="w-node-_210ae78b-5b62-c3ad-7a8f-3345e9e99ab6-ddc3e9c0" role="listitem" class="w-dyn-item"><a href="https://recap.barrelny.com/recap/2014" target="_blank" class="recap-btn w-inline-block"><h3 class="s4">2014</h3></a></div><div id="w-node-_210ae78b-5b62-c3ad-7a8f-3345e9e99ab6-ddc3e9c0" role="listitem" class="w-dyn-item"><a href="https://recap.barrelny.com/recap/2016" target="_blank" class="recap-btn w-inline-block"><h3 class="s4">2016</h3></a></div><div id="w-node-_210ae78b-5b62-c3ad-7a8f-3345e9e99ab6-ddc3e9c0" role="listitem" class="w-dyn-item"><a href="https://recap.barrelny.com/10" target="_blank" class="recap-btn w-inline-block"><h3 class="s4">10 Years</h3></a></div><div id="w-node-_210ae78b-5b62-c3ad-7a8f-3345e9e99ab6-ddc3e9c0" role="listitem" class="w-dyn-item"><a href="https://recap.barrelny.com/recap/2017" target="_blank" class="recap-btn w-inline-block"><h3 class="s4">2017</h3></a></div><div id="w-node-_210ae78b-5b62-c3ad-7a8f-3345e9e99ab6-ddc3e9c0" role="listitem" class="w-dyn-item"><a href="https://recap.barrelny.com/recap/2019" target="_blank" class="recap-btn w-inline-block"><h3 class="s4">2019</h3></a></div><div id="w-node-_210ae78b-5b62-c3ad-7a8f-3345e9e99ab6-ddc3e9c0" role="listitem" class="w-dyn-item"><a href="https://recap.barrelny.com/recap/2020" target="_blank" class="recap-btn w-inline-block"><h3 class="s4">2020</h3></a></div><div id="w-node-_210ae78b-5b62-c3ad-7a8f-3345e9e99ab6-ddc3e9c0" role="listitem" class="w-dyn-item"><a href="https://recap.barrelny.com/15" target="_blank" class="recap-btn w-inline-block"><h3 class="s4">15 Years</h3></a></div><div id="w-node-_210ae78b-5b62-c3ad-7a8f-3345e9e99ab6-ddc3e9c0" role="listitem" class="w-dyn-item"><a href="https://www.instagram.com/p/CfcQfUqAgYH/" target="_blank" class="recap-btn w-inline-block"><h3 class="s4">2021</h3></a></div><div id="w-node-_210ae78b-5b62-c3ad-7a8f-3345e9e99ab6-ddc3e9c0" role="listitem" class="w-dyn-item"><a href="https://recap.barrelny.com/recap/2022" target="_blank" class="recap-btn w-inline-block"><h3 class="s4">2022</h3></a></div></div></div><div class="cta-block"><div id="w-node-_8422bf1e-cfd8-d1e0-c8e6-4cbb0693d4c4-ddc3e9c0"><h2 class="s2 margin-bottom headline cta white">Interested in collaborating on a project?</h2><a href="/contact" class="button-primary cta white-border transparent-btn w-button">Get Started</a></div></div></div><div class="module-container"><div class="heading-wrapper"><h2 class="s2">Explore Our Work</h2></div><div id="w-node-_82dd8e12-d512-2ec8-b1ee-b5a37c948018-7c948014" class="w-dyn-list"><div role="list" class="main-block-grid w-dyn-items"><div id="w-node-_82dd8e12-d512-2ec8-b1ee-b5a37c94801a-7c948014" role="listitem" class="select-work-wrapper w-dyn-item"><div id="w-node-_82dd8e12-d512-2ec8-b1ee-b5a37c94801b-7c948014" class="card-wrapper"><a style="background-color:hsla(0, 100.00%, 50.00%, 1.00)" href="http://barrelny.com/work/mccormick" class="work-thumb-wrapper rounded w-inline-block"><img loading="eager" alt="" src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/673d3b7eaabe2d2cb5842cd0_McCormick.jpg" sizes="(max-width: 479px) 77.3203125px, (max-width: 767px) 100vw, (max-width: 1439px) 77.3203125px, 5vw" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/673d3b7eaabe2d2cb5842cd0_McCormick-p-500.jpg 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/673d3b7eaabe2d2cb5842cd0_McCormick-p-800.jpg 800w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/673d3b7eaabe2d2cb5842cd0_McCormick.jpg 1080w" class="img-thumb-hover"/></a><div class="card-text"><h3 class="s4 case-study-title">McCormick</h3><div class="paragraph grey">Driving an Iconic Household Brand&#x27;s Future Ecommerce Growth</div></div></div></div><div id="w-node-_82dd8e12-d512-2ec8-b1ee-b5a37c94801a-7c948014" role="listitem" class="select-work-wrapper w-dyn-item"><div id="w-node-_82dd8e12-d512-2ec8-b1ee-b5a37c94801b-7c948014" class="card-wrapper"><a style="background-color:hsla(239, 83.26%, 51.70%, 1.00)" href="http://www.barrelny.com/work/the-outset" class="work-thumb-wrapper rounded w-inline-block"><img loading="eager" alt="" src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/64a9fad51ccddd56cc35b37a_Screenshot%202023-07-08%20at%208.09.37%20PM.png" sizes="(max-width: 479px) 77.3203125px, (max-width: 767px) 100vw, (max-width: 1439px) 77.3203125px, 5vw" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/64a9fad51ccddd56cc35b37a_Screenshot%202023-07-08%20at%208.09.37%20PM-p-500.png 500w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/64a9fad51ccddd56cc35b37a_Screenshot%202023-07-08%20at%208.09.37%20PM-p-800.png 800w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/64a9fad51ccddd56cc35b37a_Screenshot%202023-07-08%20at%208.09.37%20PM-p-1080.png 1080w, https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/64a9fad51ccddd56cc35b37a_Screenshot%202023-07-08%20at%208.09.37%20PM.png 1134w" class="img-thumb-hover"/></a><div class="card-text"><h3 class="s4 case-study-title">The Outset</h3><div class="paragraph grey">Launching &amp; Growing a Celebrity Skincare Brand</div></div></div></div><div id="w-node-_82dd8e12-d512-2ec8-b1ee-b5a37c94801a-7c948014" role="listitem" class="select-work-wrapper w-dyn-item"><div 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class="card-text"><h3 class="s4 case-study-title">Sweet Loren&#x27;s</h3><div class="paragraph grey">Shopify 2.0 Migration and a Framework Built for Scale</div></div></div></div><div id="w-node-_82dd8e12-d512-2ec8-b1ee-b5a37c94801a-7c948014" role="listitem" class="select-work-wrapper w-dyn-item"><div id="w-node-_82dd8e12-d512-2ec8-b1ee-b5a37c94801b-7c948014" class="card-wrapper"><a style="background-color:hsla(26.26506024096386, 98.42%, 49.61%, 1.00)" href="http://www.barrelny.com/work/once-upon-a-farm" class="work-thumb-wrapper rounded w-inline-block"><img loading="eager" alt="" src="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a038a7a9d950ad84d8f13b_nosh_once-upon_fundraise_thumbnail.jpg" sizes="(max-width: 479px) 77.3203125px, (max-width: 767px) 100vw, (max-width: 1439px) 77.3203125px, 5vw" srcset="https://cdn.prod.website-files.com/64a9eec5410ff20685bb4741/65a038a7a9d950ad84d8f13b_nosh_once-upon_fundraise_thumbnail-p-500.jpg 500w, 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