CINXE.COM

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head profile="http://gmpg.org/xfn/11">  <script async src="https://www.googletagmanager.com/gtag/js?id=G-CZ89PTGKTE"></script> <script> window.dataLayer = window.dataLayer || []; function gtag() { dataLayer.push(arguments); } gtag('js', new Date()); gtag('config', 'G-CZ89PTGKTE'); </script> <title>Creating digital opportunities around Bell Media’s premium content » Media in Canada</title> <meta http-equiv="Content-Type" content="text/html; charset=utf-8" /> <meta name="viewport" content="width=device-width,initial-scale=1.0,maximum-scale=1.0,user-scalable=0" /> <meta name="generator" content="WordPress 6.3" />  <meta name="title" content="Creating digital opportunities around Bell Media’s premium content" /> <meta name="description" content="Bell Media's Connected TV and activation tools enable unduplicated reach and cross-channel optimization." /> <link rel="image_src" href="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/sponsorships-brunico-1.jpg" />  <meta property="og:url" content="https://mediaincanada.com/2024/11/12/creating-digital-opportunities-around-bell-medias-premium-content/"/> <meta property="og:title" content="Creating digital opportunities around Bell Media’s premium content" /> <meta property="og:description" content="Bell Media's Connected TV and activation tools enable unduplicated reach and cross-channel optimization." /> <meta property="og:type" content="article" /> <meta property="og:image" content="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/sponsorships-brunico-1-622x249.jpg" />  <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:site" content="@MediaInCanada"> <meta name="twitter:title" content="Creating digital opportunities around Bell Media’s premium content"> <meta name="twitter:description" content="Bell Media's Connected TV and activation tools enable unduplicated reach and cross-channel optimization."> <meta name="twitter:image" content="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/sponsorships-brunico-1-622x249.jpg" /> <meta name="keywords" content="Media in Canada – keeping media and marketing execs up to speed on the Canadian media scene." /> <link rel="stylesheet" href="https://cdn.mediaincanada.com/wp/wp-content/themes/pb/style.css?v=1" type="text/css" media="screen, print" />  <link rel="alternate" type="application/rss+xml" title="RSS 2.0" href="https://mediaincanada.com/feed/" /> <link rel="alternate" type="text/xml" title="RSS .92" href="https://mediaincanada.com/feed/rss/" /> <link rel="alternate" type="application/atom+xml" title="Atom 0.3" href="https://mediaincanada.com/feed/atom/" /> <link rel="pingback" href="https://mediaincanada.com/wp/xmlrpc.php" /> <link rel="shortcut icon" href="/favicon.ico" /> <link rel="icon" href="/favicon.ico" type="image/x-icon" /> <meta name='robots' content='max-image-preview:large' /> <link rel='dns-prefetch' href='//stats.wp.com' /> <script type="text/javascript"> window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/mediaincanada.com\/wp\/wp-includes\/js\/wp-emoji-release.min.js?ver=6.3"}}; /*! This file is auto-generated */ !function(i,n){var o,s,e;function c(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function p(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data),r=(e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0),new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data));return t.every(function(e,t){return e===r[t]})}function u(e,t,n){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\uddfa\ud83c\uddf3","\ud83c\uddfa\u200b\ud83c\uddf3")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!n(e,"\ud83e\udef1\ud83c\udffb\u200d\ud83e\udef2\ud83c\udfff","\ud83e\udef1\ud83c\udffb\u200b\ud83e\udef2\ud83c\udfff")}return!1}function f(e,t,n){var r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):i.createElement("canvas"),a=r.getContext("2d",{willReadFrequently:!0}),o=(a.textBaseline="top",a.font="600 32px Arial",{});return e.forEach(function(e){o[e]=t(a,e,n)}),o}function t(e){var t=i.createElement("script");t.src=e,t.defer=!0,i.head.appendChild(t)}"undefined"!=typeof Promise&&(o="wpEmojiSettingsSupports",s=["flag","emoji"],n.supports={everything:!0,everythingExceptFlag:!0},e=new Promise(function(e){i.addEventListener("DOMContentLoaded",e,{once:!0})}),new Promise(function(t){var n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(s),u.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"}),a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=function(e){c(n=e.data),a.terminate(),t(n)})}catch(e){}c(n=f(s,u,p))}t(n)}).then(function(e){for(var t in e)n.supports[t]=e[t],n.supports.everything=n.supports.everything&&n.supports[t],"flag"!==t&&(n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&n.supports[t]);n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&!n.supports.flag,n.DOMReady=!1,n.readyCallback=function(){n.DOMReady=!0}}).then(function(){return e}).then(function(){var e;n.supports.everything||(n.readyCallback(),(e=n.source||{}).concatemoji?t(e.concatemoji):e.wpemoji&&e.twemoji&&(t(e.twemoji),t(e.wpemoji)))}))}((window,document),window._wpemojiSettings); </script> <style type="text/css"> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <link rel='stylesheet' id='wp-block-library-css' href='https://cdn.mediaincanada.com/wp/wp-includes/css/dist/block-library/style.min.css?ver=6.3' type='text/css' media='all' /> <style id='wp-block-library-inline-css' type='text/css'> .has-text-align-justify{text-align:justify;} .has-text-align-justify{text-align:justify;} </style> <link rel='stylesheet' id='mediaelement-css' href='https://cdn.mediaincanada.com/wp/wp-includes/js/mediaelement/mediaelementplayer-legacy.min.css?ver=4.2.17' type='text/css' media='all' /> <link rel='stylesheet' id='wp-mediaelement-css' href='https://cdn.mediaincanada.com/wp/wp-includes/js/mediaelement/wp-mediaelement.min.css?ver=6.3' type='text/css' media='all' /> <style id='classic-theme-styles-inline-css' type='text/css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css' type='text/css'> body{--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flow > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-flow > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-flow > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-constrained > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-constrained > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width: var(--wp--style--global--content-size);margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignwide{max-width: var(--wp--style--global--wide-size);}body .is-layout-flex{display: flex;}body .is-layout-flex{flex-wrap: wrap;align-items: center;}body .is-layout-flex > *{margin: 0;}body .is-layout-grid{display: grid;}body .is-layout-grid > *{margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} .wp-block-navigation a:where(:not(.wp-element-button)){color: inherit;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} .wp-block-pullquote{font-size: 1.5em;line-height: 1.6;} body{--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flow > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-flow > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-flow > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-constrained > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-constrained > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width: var(--wp--style--global--content-size);margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignwide{max-width: var(--wp--style--global--wide-size);}body .is-layout-flex{display: flex;}body .is-layout-flex{flex-wrap: wrap;align-items: center;}body .is-layout-flex > *{margin: 0;}body .is-layout-grid{display: grid;}body .is-layout-grid > *{margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} .wp-block-navigation a:where(:not(.wp-element-button)){color: inherit;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} .wp-block-pullquote{font-size: 1.5em;line-height: 1.6;} </style> <link rel="https://api.w.org/" href="https://mediaincanada.com/wp-json/" /><link rel="alternate" type="application/json" href="https://mediaincanada.com/wp-json/wp/v2/posts/185766" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://mediaincanada.com/wp/xmlrpc.php?rsd" /> <link rel="canonical" href="https://mediaincanada.com/2024/11/12/creating-digital-opportunities-around-bell-medias-premium-content/" /> <link rel='shortlink' href='https://mediaincanada.com/?p=185766' /> <link rel="alternate" type="application/json+oembed" href="https://mediaincanada.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fmediaincanada.com%2F2024%2F11%2F12%2Fcreating-digital-opportunities-around-bell-medias-premium-content%2F" /> <link rel="alternate" type="text/xml+oembed" href="https://mediaincanada.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fmediaincanada.com%2F2024%2F11%2F12%2Fcreating-digital-opportunities-around-bell-medias-premium-content%2F&format=xml" /> <style>img#wpstats{display:none}</style>  <script type="text/javascript" src="//ajax.googleapis.com/ajax/libs/jquery/1.8.2/jquery.min.js"></script> <script type="text/javascript" src="//ajax.googleapis.com/ajax/libs/jqueryui/1.8.18/jquery-ui.min.js"></script> <script type='text/javascript' src='https://cdn.mediaincanada.com/wp/wp-content/themes/pb/base.js?v=20211202'></script> <script type="text/javascript">var currentPage = "undef";</script>  <link rel="stylesheet" href="https://cdn.mediaincanada.com/wp/wp-content/themes/pb/scripts/fancybox/source/jquery.fancybox.css" type="text/css" media="screen" /> <script type="text/javascript" src="https://cdn.mediaincanada.com/wp/wp-content/themes/pb/scripts/fancybox/source/jquery.fancybox.js"></script>  <script src="/content/js/jquery.easing-1.3.pack.js" type="text/javascript"></script> <script src="/content/js/jquery.mousewheel-3.0.4.pack.js" type="text/javascript"></script> <script src="https://cdn.mediaincanada.com/wp/wp-content/themes/pb/js/jquery.jcarousel.min.js" type="text/javascript"></script> <script src="https://cdn.mediaincanada.com/wp/wp-content/themes/pb/js/jquery.touchSwipe.js" type="text/javascript"></script>  <script> (function() { var cx = '002760907220864159175:ihcmf16xdlg'; var gcse = document.createElement('script'); gcse.type = 'text/javascript'; gcse.async = true; gcse.src = (document.location.protocol == 'https:' ? 'https:' : 'http:') + '//www.google.com/cse/cse.js?cx=' + cx; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(gcse, s); })(); </script>   <script type='text/javascript'> (function() { var useSSL = 'https:' == document.location.protocol; var src = (useSSL ? 'https:' : 'http:') + '//www.googletagservices.com/tag/js/gpt.js'; document.write('<scr' + 'ipt src="' + src + '"></scr' + 'ipt>'); })(); </script> <script type='text/javascript'> googletag.cmd.push(function() { var sitewrap = googletag.sizeMapping(). addSize([1200, 0], [[2000, 1200], [1680, 1050]]). //desktop/laptop only build(); var billboard = googletag.sizeMapping(). addSize([1200, 0], [[964, 90], [728, 90]]). //desktop addSize([1000, 0], [[300, 250], [728, 90], [964, 90]]). //laptop / tablet landscape addSize([768, 0], [[300, 250], [728, 90]]). //tablet portrait addSize([320, 0], [[300, 250]]). //mobile addSize([0, 0], [[1, 1]]). //other build(); var inline = googletag.sizeMapping(). addSize([1200, 0], [[788, 90], [468, 60]]). //desktop addSize([1000, 0], [[728, 90], [468, 60]]). //laptop / tablet landscape addSize([768, 0], [[728, 90], [468, 60]]). //tablet portrait addSize([320, 0], [[300, 250]]). //mobile addSize([0, 0], [[1, 1]]). //other build(); var billboard = googletag.sizeMapping(). addSize([1200, 0], [[964, 250], [728, 250]]). //desktop addSize([1000, 0], [[300, 250], [728, 250], [964, 250]]). //laptop / tablet landscape addSize([768, 0], [[300, 250], [728, 250]]). //tablet portrait addSize([320, 0], [[300, 250]]). //mobile addSize([0, 0], [[1, 1]]). //other build(); googletag.defineSlot('/1888462/_MIC_Home_Banner_StoryPos2_468x60', [468, 60], 'div-gpt-ad-1466197853405-6').defineSizeMapping(inline).addService(googletag.pubads()); googletag.defineSlot('/1888462/_MIC_Home_Banner_StoryPos1_468x60', [468, 60], 'div-gpt-ad-1466197853405-7').defineSizeMapping(inline).addService(googletag.pubads()); googletag.defineOutOfPageSlot('/1888462/MIC_Interstitial', 'div-gpt-ad-1466197853405-1').addService(googletag.pubads()); googletag.defineSlot('/1888462/_MIC_Leaderboard_Top_964x250', [[964, 250], [728, 250], [300, 250]], 'MIC_Leaderboard_Top_964x250').defineSizeMapping(billboard).addService(googletag.pubads()); //Above header Billboard googletag.pubads().enableSingleRequest(); googletag.pubads().collapseEmptyDivs(); googletag.pubads().enableSyncRendering(); googletag.enableServices(); }); </script>  <script type='text/javascript'> googletag.cmd.push(function() { var sitewrap = googletag.sizeMapping(). addSize([1200, 0], [[2000, 1200], [1680, 1050] ]). //desktop/laptop only build(); var billboard = googletag.sizeMapping(). addSize([1200, 0], [[964, 90], [728, 90]]). //desktop addSize([1000, 0], [[300, 250], [728, 90], [964, 90]]). //laptop / tablet landscape addSize([768, 0], [[300, 250], [728, 90]]). //tablet portrait addSize([320, 0], [[300, 250]]). //mobile addSize([0, 0], [[1, 1]]). //other build(); var inline = googletag.sizeMapping(). addSize([1200, 0], [[788, 90], [468, 60]]). //desktop addSize([1000, 0], [[728, 90], [468, 60]]). //laptop / tablet landscape addSize([768, 0], [[728, 90], [468, 60]]). //tablet portrait addSize([320, 0], [[300, 250]]). //mobile addSize([0, 0], [[1, 1]]). //other build(); googletag.defineSlot('/1888462/_MIC_Page_Wrap_1680x1050', [2000, 1200], 'div-gpt-ad-1466197853405-0').defineSizeMapping(sitewrap).addService(googletag.pubads()); googletag.defineSlot('/1888462/_MIC_Articles_HalfPage_300x600', [300, 600], 'div-gpt-ad-1474492375400-0').addService(googletag.pubads()); googletag.defineSlot('/1888462/_MIC_Articles_MediumRectangle_Bottom_300x250', [300, 250], 'div-gpt-ad-1474492375400-1').addService(googletag.pubads()); googletag.defineSlot('/1888462/_MIC_Articles_MediumRectangle_Top_300x250', [300, 250], 'div-gpt-ad-1474492375400-2').addService(googletag.pubads()); googletag.defineSlot('/1888462/_MIC_Articles_WideLeaderboard_Top_964x90', [[964, 90], [728,90], [300, 250]], 'div-gpt-ad-1474492375400-3').defineSizeMapping(billboard).addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.pubads().enableSyncRendering(); googletag.enableServices(); }); </script>  </head> <body> <script type="text/javascript">var _sf_startpt=(new Date()).getTime()</script>  <div id="advertisement_panel" class=""> <div id="ad-page-skinfixed" style="background-color: white; margin-top: -5px; ">   <div id='div-gpt-ad-1466197853405-0'> <script type='text/javascript'>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1466197853405-0'); });</script> </div> </div> </div>  <div id='div-gpt-ad-1466197853405-1'> <script type='text/javascript'>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1466197853405-1'); });</script> </div> <div id="containerFull" class="shadow nocontent">  <div id="leaderboardAds" style="width: 100%; background: #fff; "> <div id="newleaderboard" style="width: 100%; margin-bottom: 1px; display: table; text-align: center; max-width:964px; max-height:250px;margin:auto;">  <div id='MIC_Leaderboard_Top_964x250' style='height:auto;'> <script type='text/javascript'>googletag.cmd.push(function() { googletag.display('MIC_Leaderboard_Top_964x250'); });</script> </div>  </div> </div> <div id="header" class="clearfloat"> <div id="logo"> <a href="/" title="Media In Canada - keeping media and marketing execs up to speed on the Canadian media scene"> <img alt="Media In Canada" src="https://cdn.mediaincanada.com/wp/wp-content/themes/pb/images/header-logo.png" title="Media In Canada - keeping media and marketing execs up to speed on the Canadian media scene" /> <span class="hide">Media In Canada - keeping media and marketing execs up to speed on the Canadian media scene</span> </a> </div> <div id="headerTop"> <div id="login"> </div> <div class="leaderboard" style="display:none;"></div> </div> </div> <div id="nav_wrap" class="clearfloat"> <nav class="clearfix"> <div class="menuMain"> <div class="menu-main-menu-container"><ul id="menu-main-menu" class="menu"><li id="menu-item-79805" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-79805"><a href="#">Media By Category</a> <ul class="sub-menu"> <li id="menu-item-79806" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-79806"><a href="https://mediaincanada.com/category/digital/">Digital</a></li> <li id="menu-item-79807" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-79807"><a href="https://mediaincanada.com/category/experiential/">Experiential</a></li> <li id="menu-item-79808" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-79808"><a href="https://mediaincanada.com/category/interactive/">Interactive</a></li> <li id="menu-item-79809" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-79809"><a href="https://mediaincanada.com/category/mobile/">Mobile</a></li> <li id="menu-item-79811" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-79811"><a href="https://mediaincanada.com/category/ooh/">Out Of Home</a></li> <li id="menu-item-79812" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-79812"><a href="https://mediaincanada.com/category/print/">Print</a></li> <li id="menu-item-79813" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-79813"><a href="https://mediaincanada.com/category/radio/">Radio</a></li> <li id="menu-item-79814" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-79814"><a href="https://mediaincanada.com/category/research/">Research</a></li> <li id="menu-item-79816" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-79816"><a href="https://mediaincanada.com/category/social/">Social</a></li> <li id="menu-item-79817" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-79817"><a href="https://mediaincanada.com/category/television/">Television</a></li> </ul> </li> <li id="menu-item-79802" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-home menu-item-79802"><a href="http://mediaincanada.com/">Home</a></li> <li id="menu-item-79803" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-79803"><a href="https://mediaincanada.com/events/">Events</a></li> <li id="menu-item-79819" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-79819"><a href="/careers/">Careers</a></li> <li id="menu-item-79815" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-79815"><a href="https://mediaincanada.com/category/screening-room/">Screening Room</a></li> <li id="menu-item-104683" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-104683"><a href="https://mediaincanada.com/resources/">Resources</a></li> <li id="menu-item-80208" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-80208"><a href="https://mediaincanada.com/submit-news-tips/">Got a Tip?</a></li> <li id="menu-item-160558" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-160558"><a href="/subscribe/">Subscribe</a></li> <li id="menu-item-160559" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-160559"><a href="/account/logon/">SIGN IN</a></li> <li id="menu-item-160560" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-160560"><a href="/myaccount/">My Account</a></li> <li id="menu-item-160561" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-160561"><a href="/account/logoff/">Sign Out</a></li> </ul></div> </div>  <div class="searchWrap"> <script type="text/javascript" src="//www.google.com/jsapi"></script> <script type="text/javascript"> google.load('search', '1'); google.setOnLoadCallback(function () { google.search.CustomSearchControl.attachAutoCompletion( '002760907220864159175:ihcmf16xdlg', document.getElementById('q'), 'cse-search-box'); }); </script> <form id="cse-search-box" action="/search/"> <input type="text" name="q" id="q" autocomplete="on" size="18" /> <button type="submit" name="sa" class="search_button"></button> </form> <script type="text/javascript" src="//www.google.ca/cse/brand?form=cse-search-box&lang=en"></script> </div> <div id="pull" class="clear"><a href="#" id="pullMenu"></a><a href="#" id="pullSearch"></a></div> </nav>  </div> </div> <div id="containerAds" class="shadow" style="text-align:center;"> <div class="billboard">   <div id='div-gpt-ad-1474492375400-3'> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1474492375400-3'); });</script> </div> </div> </div>  <div id="container" class="shadow"><script type="text/javascript">currentPage = "single";</script> <div id="main" class="clearfloat"> <div id="col1"> <div id="185766"> <div id="post" class="singlepost"> <div id="articleHeader"> <div id="breadcrumbs"> <a href="https://mediaincanada.com/">Home</a> » <a href="https://mediaincanada.com/category/sponsored-supplement/" rel="category tag">Sponsored Supplement</a> » </div> <h2>Creating digital opportunities around Bell Media’s premium content</h2> <h5>Bell Media's Connected TV and activation tools enable unduplicated reach and cross-channel optimization.</h5> </div> <div class="byline"> <div class="author"> <a href="https://mediaincanada.com/author/guest/" target="_self">  <div class="author_bio"> By Guest  </div> </a> </div> <div class="date"> November 12, 2024 </div> <div id="editMarker"> </div> </div>  <div class="postthumb"> </div> <div class="entry clearfloat"> <div id="article"> <p> </p> <img decoding="async" fetchpriority="high" class="aligncenter size-full wp-image-185802" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/sponsorships-brunico-1.jpg" alt="" width="1920" height="768" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/sponsorships-brunico-1.jpg 1920w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/sponsorships-brunico-1-300x120.jpg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/sponsorships-brunico-1-622x249.jpg 622w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/sponsorships-brunico-1-768x307.jpg 768w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/sponsorships-brunico-1-1536x614.jpg 1536w" sizes="(max-width: 1920px) 100vw, 1920px" /> <p><span style="font-weight: 400;">Bell Media has been investing heavily in digitizing its linear inventory. Since fall 2023, it became the first Canadian media company to offer addressable TV on linear channels through a Canadian broadcast distributor, it made TSN and Crave’s premium, ad-free plan available through Prime Video, and it launched 10 free, ad-supported streaming television (FAST) channels (including CTV @Home, CTV news and Noovo t茅l茅-r茅alit茅s) on LG Channels,聽 Samsung TV Plus, Plex and one channel on Roku with more to come soon.聽</span></p> <p><span style="font-weight: 400;">It’s all part of Bell Media’s long-term plan to bring the quality and brand safety of linear television into the digital universe through connected TV (CTV), says Sabrina Segal, the company’s director of national sales and advanced advertising. Creating more inventory “gives advertisers more opportunity to be on that big screen digitally, and that means giving them access to better targeting, real-time reporting, campaign optimization and attribution metrics.”</span></p> <p><span style="font-weight: 400;">The pandemic accelerated the growth of CTV consumption in Canada, and Bell Media is focused on helping advertisers tap into Canadians’ new viewing habits. There’s excess CTV ad inventory in Canada right now, notes Segal, as some streaming services begin to add ad-supported plans to their platforms. Bell Media’s own CTV inventory surged more than 75% over the past year alone.聽</span></p> <p><span style="font-weight: 400;">As the industry shifts toward more automated advertising solutions and CTV ad inventory continues to grow, Bell Media has seen its programmatic solution thrive. Since its launch in 2017, its programmatic offering has grown to roughly 50% of its overall business, according to Segal. Advertisers can also access Bell Media’s CTV inventory through direct insertion orders (IO) and a Bell Media auction-based private marketplace.</span></p> <p><span style="font-weight: 400;">To stand out in an increasingly competitive space, Bell Media has focused on giving advertisers access to precise targeting capabilities and real-time reporting, ensuring they can maximize reach and engagement.聽</span></p> <img decoding="async" class="aligncenter wp-image-185771 size-large" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/BFPD-02.1-622x292.png" alt="" width="622" height="292" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/BFPD-02.1-622x292.png 622w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/BFPD-02.1-300x141.png 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/BFPD-02.1-768x360.png 768w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/BFPD-02.1-1536x720.png 1536w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/BFPD-02.1.png 1920w" sizes="(max-width: 622px) 100vw, 622px" /> <p><span style="font-weight: 400;">One of the pillars of its CTV strategy is leveraging the wealth of data available through Bell Canada. This includes data from wireline and wireless services, as well as TV consumption data, fueled by over 22 million customer connections from more than 8 million Canadian households. This means advertisers can tap into “first-party, privacy-compliant and deterministic data points” on users that account for roughly one-third of the Canadian telco market, notes Dhruv Arora, senior manager of advanced advertising.聽</span></p> <p><span style="font-weight: 400;">This gives Bell Media a leg up on competitors whose data may be single-sourced or dependent on users logging in, adds Segal. “We have a much better idea of the behaviors of our consumers, and we can use that to create data segments that are very specific to advertiser needs.”</span></p> <p><span style="font-weight: 400;">One of the biggest challenges for advertisers today is creating cross-platform campaigns with unduplicated audiences. With Bell Media’s planning, activation and measurement tools, brands can track and manage consumer exposure across different channels, says Segal.聽</span></p> <img decoding="async" class="aligncenter wp-image-185772 size-large" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/BMP-03-622x249.png" alt="" width="622" height="249" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/BMP-03-622x249.png 622w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/BMP-03-300x120.png 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/BMP-03-768x307.png 768w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/BMP-03-1536x614.png 1536w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/BMP-03.png 1920w" sizes="(max-width: 622px) 100vw, 622px" /> <p><span style="font-weight: 400;">For instance, advertisers can execute on linear television using a campaign optimizer tool called SAM (Strategic Audience Management). Then, for their digital activations, they can run data from a SAM campaign through Bell DSP to either suppress duplicate audiences or retarget them.聽</span></p> <p><span style="font-weight: 400;">This cross-platform approach is further enhanced by Bell Media’s transparency, which gives advertisers visibility into how their target segments are being defined and reached. Let’s say an “auto intender” segment includes individuals who have visited automotive websites a set number of times in the past 30 days. Segal says the advertiser could modify this definition to better align with its campaign goals. In addition, advertisers can leverage Bell Audience Manager to create custom segments that fit their needs.</span></p> <p><span style="font-weight: 400;">Then there’s the crucial measurement piece. Through Bell Attribution Insights, brands can gain real-time insights into the performance of their campaigns and optimize their strategies, says Segal. “It’s the pretty bow that brings the full Bell marketing platform together.”</span></p> <p><span style="font-weight: 400;">To illustrate how advertisers can work with Bell Media end-to-end, Arora gives a hypothetical example of an automotive brand. While running a linear TV campaign, the company could use Bell Media’s CTV ad capabilities to either reach new users (by suppressing the TV audience through Bell DSP) or retarget the same viewers with messaging that drives them further down the funnel – getting them to visit a website or book a test drive. Using Bell’s first-party data, the brand could target CTV screens in households in proximity to dealerships. And, of course, it could measure results and optimize the campaign every step of the way.聽</span></p> <p><span style="font-weight: 400;">“Because we’ve got access to all platforms within the advertising ecosystem, we truly understand and can leverage incrementality,” Arora says.</span></p> <p><span style="font-weight: 400;">Bell Media’s investment in digital inventory and advanced targeting tools offers advertisers control over their campaigns. With precise audience segmentation and real-time data insights, brands can effectively manage reach and frequency while ensuring that their messages reach the right consumers across platforms.聽</span></p> <p><strong>CONTACT:</strong><br /> Sabrina Segal<br /> Director, National Sales and Advanced Advertising<br /> <a>Sabrina.Segal@bellmedia.ca</a></p> <p>Dhruv Arora<br /> Senior Manager, Advanced Advertising Sales<br /> <a>Dhruv.Arora@bellmedia.ca</a></p> <p><a href="https://www.bellmedia.ca/bell-marketing-platform/">https://www.bellmedia.ca/bell-marketing-platform/</a></p> </div> </div> <div id="tags" class="clearfloat"> <h6>Tags:</h6><br/><br/><p> <a href="https://mediaincanada.com/tag/bell-dsp/" rel="tag">Bell DSP</a>, <a href="https://mediaincanada.com/tag/bell-media/" rel="tag">Bell Media</a>, <a href="https://mediaincanada.com/tag/connected-tv/" rel="tag">connected TV</a>, <a href="https://mediaincanada.com/tag/connected-tv-supplement-series/" rel="tag">Connected TV Supplement Series</a>, <a href="https://mediaincanada.com/tag/strategic-audience-management/" rel="tag">Strategic Audience Management</a></p> </div> </div>  </div>   <div id="comment-area" class="nocontent">  <p class="nocomments">Comments are closed.</p> </div> </div>  <div id="col2" class="nocontent"> <div id="sidebarUpper" class="clearfloat"> <div class="col2ad clearfloat">   <div id='div-gpt-ad-1474492375400-2'> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1474492375400-2'); });</script> </div> </div> <div id="careers_sidebar" class="clearfloat"> <a href="/careers/"> <div class="pagetitle">Careers<div id="travelMarker">»</div></div> </a> <ul id="results"></ul> <script type="text/javascript"> $.ajax({ url: "/content/js/careerJson_mediaincanada.html", dataType: "text", success: function(data) { var json = $.parseJSON(data); var postings = ""; for (var i=0; i<json.records; i++) { var cell = json.rows[i].cell.toString(); var split = cell.split(',|'); var jobTitle = split[3].replace("True,","").replace("False,",""); if(jobTitle.length > 0 && jobTitle.startsWith(",")){ jobTitle = jobTitle.substring(1,jobTitle.length); } postings = postings + '<a href="https://mediaincanada.com/careers/id/' + split[1] + '"><li>' + jobTitle + '</li></a></br>' $('#results').html(postings); } } }); </script> </div> <div id="tabvanilla" class="widget clearfloat">  <div class="pagetitle">Popular</div> <div id="recent-widget" class="tabdiv"> <div id="popular-posts" class="clearfloat"></div> </div> </div> <div class="col2ad clearfloat">   <div id='div-gpt-ad-1474492375400-0'> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1474492375400-0'); });</script> </div> </div> </div> <div id="sidebarLower" class="clearfloat"> <div class="col2ad clearfloat">   <div id='div-gpt-ad-1474492375400-1'> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1474492375400-1'); });</script> </div> </div>   <div id="screeningroom_sidebar" class="clearfloat"> <a href="/category/screening-room"> <div class="pagetitle">Screening Room<div id="travelMarker">»</div></div> </a> <div id="screening-room-most-recent"> <a href="https://mediaincanada.com/2020/06/03/virtual-roundtable-fashion-retailers-emerge-from-hibernation/"><div id="top_spot"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2020/06/retail-roundtable-622x441-300x172.jpg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2020/06/retail-roundtable-622x441-300x172.jpg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2020/06/retail-roundtable-622x441-100x57.jpg 100w" sizes="(max-width: 300px) 100vw, 300px" /> <div id="title">Virtual Roundtable: Fashion retailers emerge from hibernation</div> </div></a> <div id="subLinks" class="clearfloat"> <a href="https://mediaincanada.com/2020/05/19/virtual-roundtable-auto-brands-in-the-drivers-seat/"><div id="subLinksColA"> <div id="subLinksLug"><img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2020/05/grab21-300x172.jpg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2020/05/grab21-300x172.jpg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2020/05/grab21-622x359.jpg 622w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2020/05/grab21-100x57.jpg 100w" sizes="(max-width: 300px) 100vw, 300px" /></div> <div class="blurb">Virtual Roundtable: Auto brands in the driver’s seat</div> </div></a> <a href="https://mediaincanada.com/2019/12/19/spotted-cadbury-phone-home/"><div id="subLinksColA"> <div id="subLinksLug"><img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2019/12/dairy-milk-2-300x172.jpg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2019/12/dairy-milk-2-300x172.jpg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2019/12/Dairy-Milk-2-100x57.jpg 100w" sizes="(max-width: 300px) 100vw, 300px" /></div> <div class="blurb">Spotted! Cadbury phone home</div> </div></a> <a href="https://mediaincanada.com/2018/07/06/spotted-spongetowels-cleans-up-montreal-after-moving-day/"><div id="subLinksColB"> <div id="subLinksLug"><img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2018/07/spongie-300x172.jpg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2018/07/spongie-300x172.jpg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2018/07/Spongie-622x358.jpg 622w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2018/07/Spongie-100x57.jpg 100w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2018/07/Spongie.jpg 1210w" sizes="(max-width: 300px) 100vw, 300px" /></div> <div class="blurb">Spotted! SpongeTowels cleans up Montreal after Moving Day</div> </div></a> </div> </div> </div>  </div> </div>  <div class="clear"></div> </div>    <script type="text/javascript" src="//s7.addthis.com/js/300/addthis_widget.js#pubid=ra-552c1a28094aabdc"></script> <script type="text/javascript"> addthis.layers({ 'theme' : 'transparent', 'responsive' : { 'maxWidth' : '1080px', 'minWidth' : '0px' }, 'maxWidth' : '1366px', 'share' : { 'position' : 'left', 'services' : 'facebook,twitter,linkedin,email,print,more', 'numPreferredServices' : 6 }, }); </script>    <div style="height: auto; margin: auto; text-align: center;" class="ad"> <div class="billboard billboardBottom"></div> </div>  </div> <div id="footer" class="clear nocontent"> <div id="container"> <div class="site-large-footer_column_first"> <div class="site-large-footer_header_first">About Media In Canada</div> <div class="footerLogo"></div> <div class="site-large-footer_link"> From connection plan innovation and new ad opportunities to research and ratings, <b><i>Media in Canada</i></b>™ covers the gamut of media biz news. </div> <div class="footerSocial"> <div class="footerSocialLink"> <a href="//www.facebook.com/pages/Media-in-Canada/204814409560544" target="_blank" title="Follow us on Facebook"> <img src="https://cdn.mediaincanada.com/wp/wp-content/themes/pb/images/lug-facebook.png" title="Follow us on Facebook" /> <span class="hide">Follow us on Facebook</span> </a> </div> <div class="footerSocialLink"> <a href="//twitter.com/mediaincanada" target="_blank" title="Follow us on Twitter"> <img style="width: 30px;" src="https://cdn.mediaincanada.com/wp/wp-content/themes/pb/images/lug-twitter.png" title="Follow us on Twitter" /> <span class="hide">Follow us on Twitter</span> </a> </div> </div> </div> <div class="footerMenuContainer"> <div id="footerMenu1" class="site-large-footer_column"> <div class="site-large-footer_header"> Company </div> <div class="menu-company-container"><ul id="menu-company" class="menu"><li id="menu-item-79823" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-79823"><a href="https://mediaincanada.com/aboutus/">About</a></li> <li id="menu-item-79825" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-79825"><a href="https://mediaincanada.com/contactus/">Contact Us</a></li> <li id="menu-item-80207" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-80207"><a href="https://mediaincanada.com/submit-news-tips/">Submit News Tips</a></li> <li id="menu-item-79824" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-79824"><a href="https://mediaincanada.com/advertising/">Advertising</a></li> <li id="menu-item-79827" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-79827"><a href="http://www.brunico.com/privacy/">Privacy Policy</a></li> <li id="menu-item-79826" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-79826"><a href="https://mediaincanada.com/terms/">Terms of Use</a></li> </ul></div> </div> <div id="footerMenu2" class="site-large-footer_column"> <div class="site-large-footer_header"> Site </div> <div class="menu-site-container"><ul id="menu-site" class="menu"><li id="menu-item-79828" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-79828"><a href="https://mediaincanada.com/events/">Events</a></li> <li id="menu-item-79830" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-79830"><a href="/careers/">Careers</a></li> <li id="menu-item-79829" class="menu-item menu-item-type-taxonomy menu-item-object-category current-menu-item menu-item-79829"><a href="https://mediaincanada.com/category/screening-room/" aria-current="page">Screening Room</a></li> <li id="menu-item-79831" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-79831"><a href="/subscribe/">Subscribe</a></li> </ul></div> </div> <div id="footerMenu3" class="site-large-footer_column"> <div class="site-large-footer_header"> Features </div> </div> <div id="footerMenu4" class="site-large-footer_column"> <div class="site-large-footer_header"> Categories </div> <div class="menu-categories-container"><ul id="menu-categories" class="menu"><li id="menu-item-79834" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-79834"><a href="https://mediaincanada.com/category/digital/">Digital</a></li> <li id="menu-item-79835" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-79835"><a href="https://mediaincanada.com/category/experiential/">Experiential</a></li> <li id="menu-item-79836" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-79836"><a href="https://mediaincanada.com/category/interactive/">Interactive</a></li> <li id="menu-item-79837" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-79837"><a href="https://mediaincanada.com/category/mobile/">Mobile</a></li> <li id="menu-item-79839" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-79839"><a href="https://mediaincanada.com/category/ooh/">Out Of Home</a></li> <li id="menu-item-79840" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-79840"><a href="https://mediaincanada.com/category/print/">Print</a></li> <li id="menu-item-79841" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-79841"><a href="https://mediaincanada.com/category/radio/">Radio</a></li> <li id="menu-item-79842" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-79842"><a href="https://mediaincanada.com/category/research/">Research</a></li> <li id="menu-item-79843" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-79843"><a href="https://mediaincanada.com/category/social/">Social</a></li> <li id="menu-item-79844" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-79844"><a href="https://mediaincanada.com/category/television/">Television</a></li> </ul></div> </div> </div> <div class="footerText clearfloat"> Copyright © 2004-2024 Brunico Communications Ltd. All Rights Reserved. </div> </div> </div> <div id="footerBrunico" class="clear nocontent"> <div id="container"> <a href="//www.brunico.com/" class="logoMain" target="_blank"> <img src="https://cdn.mediaincanada.com/wp/wp-content/themes/pb/images/logo-brunico.png" width="150px" height="auto"/> </a> <div style="display:inline-block; position:relative; top:-20px; padding:0 0 0 15px"> <a href="//www.playbackonline.ca/" class="logo" target="_blank"> <img src="https://cdn.mediaincanada.com/wp/wp-content/themes/pb/images/logo-playback.png" width="100px" height="auto"/> </a> <a href="//www.strategyonline.ca/" class="logo" target="_blank"> <img src="https://cdn.mediaincanada.com/wp/wp-content/themes/pb/images/logo-strategy.png" width="100px" height="auto"/> </a> <a href="//www.mediaincanada.com/" class="logo" target="_blank"> <img src="https://cdn.mediaincanada.com/wp/wp-content/themes/pb/images/logo-mic.png" width="100px" height="auto"/> </a> <a href="//www.stimulantonline.ca/" class="logo" target="_blank"> <img src="https://cdn.mediaincanada.com/wp/wp-content/themes/pb/images/logo-stimulant.png" width="100px" height="auto"/> </a> <a href="//www.kidscreen.com/" class="logo" target="_blank"> <img src="https://cdn.mediaincanada.com/wp/wp-content/themes/pb/images/logo-kidscreen.png" width="100px" height="auto"/> </a> <a href="//www.realscreen.com/" class="logo" target="_blank"> <img src="https://cdn.mediaincanada.com/wp/wp-content/themes/pb/images/logo-realscreen.png" width="100px" height="auto"/> </a> </div> </div> </div>   <script defer type='text/javascript' src='https://stats.wp.com/e-202449.js' id='jetpack-stats-js'></script> <script id="jetpack-stats-js-after" type="text/javascript"> _stq = window._stq || []; _stq.push([ "view", {v:'ext',blog:'23886738',post:'185766',tz:'-5',srv:'mediaincanada.com',j:'1:12.9'} ]); _stq.push([ "clickTrackerInit", "23886738", "185766" ]); _stq = window._stq || []; _stq.push([ "view", {v:'ext',blog:'23886738',post:'185766',tz:'-5',srv:'mediaincanada.com',j:'1:12.9'} ]); _stq.push([ "clickTrackerInit", "23886738", "185766" ]); </script>  <script src="/content/js/shared.js?v=3" type="text/javascript"></script> <script type="text/javascript"> $(document).ready(function () { addlog(window.location.href); var currentTime = new Date(); headerlogin(currentTime.getMinutes() + " " + currentTime.getSeconds()); }); </script>   <script> $(window).load(function(){ var sw = $("#advertisement_panel"); var main = $("#main"); var contentBottom = $("#footer").offset().top;  var swpos = sw.offset(); var stickermax = contentBottom - sw.outerHeight(true); if ($('#wpadminbar').length > 0) { var stickheight = "223"; } else { var stickheight = "188"; } sw.css({position: "absolute", top: stickheight + "px"}); $(window).scroll(function() { var windowpos = $(window).scrollTop(); if (windowpos >= (swpos.top) && windowpos < stickermax) { if ($('#wpadminbar').length > 0) { sw.addClass("stick2"); //stick it } else { sw.addClass("stick"); //stick it } } else if (windowpos >= stickermax) { sw.removeClass("stick"); //un-stick sw.removeClass("stick2"); //un-stick sw.css({position: "absolute", top: stickermax + "px"}); //set sticker right above the footer } else { sw.css({position: "absolute", top: stickheight + "px"}); //set sticker right above the footer sw.removeClass(); //top of page } }); //alert(stickermax); //uncomment to show max sticker position value on doc.ready }); </script>  <style> /* Modal Header */ .modal { display: none; /* Hidden by default */ position: fixed; /* Stay in place */ z-index: 200; /* Sit on top */ padding-top: 200px; /* Location of the box */ left: 0; top: 0; width: 100%; /* Full width */ height: 100%; /* Full height */ overflow: auto; /* Enable scroll if needed */ background-color: rgb(0,0,0); /* Fallback color */ background-color: rgba(0,0,0,0.4); /* Black w/ opacity */ } .modal p { margin-botton: 10px !important; } .modal-header { padding: 16px 16px 16px 16px; background-color: #ED1C24; color: white; font-weight: bold; font-size: 1.7em; font-family: Arial, Helvetica, sans-serif; } /* Modal Body */ .modal-body { padding: 16px 16px 16px 16px; font-size: 1.7em; font-family: Arial, Helvetica, sans-serif; } /* Modal Footer */ .modal-footer { padding: 16px 16px 16px 16px; background-color: #ED1C24; font-weight: bold; color: white;font-size: 1.7em; font-family: Arial, Helvetica, sans-serif; } /* Modal Content */ .modal-content { position: relative; background-color: #fefefe; margin: auto; padding: 0; border: 1px solid #888; width: 40%; box-shadow: 0 4px 8px 0 rgba(0,0,0,0.2),0 6px 20px 0 rgba(0,0,0,0.19); -webkit-animation-name: animatetop; -webkit-animation-duration: 0.4s; animation-name: animatetop; animation-duration: 0.4s; } /* Add Animation */ @-webkit-keyframes animatetop { from {top: -300px; opacity: 0} to {top: 0; opacity: 1} } @keyframes animatetop { from {top: -300px; opacity: 0} to {top: 0; opacity: 1} } @media screen and (max-width:480px) { /* Modal Content */ .modal-content { width: 70%; } } </style>   <div id="myModal" class="modal"> <span class="close"> <div class="modal-content"> <div class="modal-header"> We understand your decision to use an ad blocker, however Media In Canada journalism takes time and funding... </div> <div class="modal-body"> Subscriptions and advertising are both necessary to fund the journalism we bring to you. <br/><br/> Please, <b>whitelist mediaincanada.com</b> in your ad blocker and refresh your browser. </div>  </div> </span> </div> <script src="/content/js/ads.js" type="text/javascript"></script> <script type="text/javascript"> // Get the modal var modal = document.getElementById('myModal'); // Get the span element that closes the modal var span = document.getElementsByClassName("close")[0]; window.onload = function () { // little delay //setTimeout(function () { if (window.canRunAds === undefined) { //_gaq.push(['_trackEvent', 'Adblock', 'Yes', 'Using AdBlock', undefined, true]); modal.style.display = "none"; } else { //_gaq.push(['_trackEvent', 'Adblock', 'No', 'Using AdBlock', undefined, true]); } // }, 1000); // run 1 seconds after page has loaded }; // When the user clicks inside of the modal, close it // span.onclick = function() { // modal.style.display = "none"; // } // When the user clicks anywhere outside of the modal, close it // window.onclick = function(event) { // if (event.target == modal) { // modal.style.display = "none"; // } //} </script> <script type="text/javascript" src="/js/wp-embed.min.js"></script> <script type="text/javascript"> $( document ).ready(function() { if (window.location.href.indexOf("understanding-your-brands-audience-through-music") > -1) { (function() { var s = document.createElement('script'); s.type = 'text/javascript'; s.async = !0; s.src = '//adserver.pressboard.ca/v2/embedder?media=132939'; var d = document.getElementsByTagName("script")[0]; d.parentNode.insertBefore(s, d); })(); }; }); </script> </body> </html>