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} </style> <div class="masthead d-flex flex-column-reverse justify-content-between content-header masthead-small"> <div class="container mb-3" style="position: relative"> <div class="row"> <div class="col"> <h1 class="text-center" style="color: inherit !important">Trends</h1> </div> </div> </div> <div class="container"> <div class="row"> <div class="col"> <ul class="mb-3 header-navigation navigation list-inline text-center"> <li class="list-inline-item mb-1 text-center"><a class="btn btn-outline-primary" href="/news">Alle</a></li> <li class="list-inline-item mb-1 text-center"><a class="btn btn-outline-primary article-category-btn article-category-media-btn " href="/news/category/media">Media</a></li> <li class="list-inline-item mb-1 text-center"><a class="btn btn-outline-primary article-category-btn article-category-trends-btn active" href="/news/category/trends">Trends</a></li> <li class="list-inline-item mb-1 text-center"><a class="btn btn-outline-primary article-category-btn article-category-culture-btn " href="/news/category/culture">Culture</a></li> </ul> </div> </div> </div> </div> <section class="content-section no-hero pb-5 article-list"> <div class="container articles-container px-md-5"> <div class="row no-gutters pb-3 pb-sm-4 mb-4 article-category-trends article-row article-row-odd"> <div class="col-sm-4 mb-0"><a class="position-relative d-block" href="/news/efahrercom-praesentiert-die-besten-solarbetriebe-deutschlands"><img class="img-fluid" src="/files/_processed_/b/9/csm_Efahrer_Zolar_Modulmontage_9e0ed84a67.jpg"> <div class="article-date"><span class="article-date-day">06</span><br><span class="article-date-month">Feb.</span><br><span class="article-date-year">2024</span><br></div> </a></div> <div class="col-sm-8 ps-0 ps-sm-4"> <div class="ml-sm-4 d-sm-flex h-100 align-items-center" style="position: relative;"><a class="article-category article-color d-block pt-lg-1" href="/news/category/trends"> Trends</a><a class="my-4" href="/news/efahrercom-praesentiert-die-besten-solarbetriebe-deutschlands"> <h2 class="article-headline pb-0 mb-3 ">EFAHRER.com präsentiert die besten Solarbetriebe Deutschlands</h2> <p style="font-weight: normal; font-size: 0.9rem; line-height: 1.2rem">Wer eine Solaranlage kaufen möchte, hat die Qual der Wahl. Überall in Deutschland tauchen bei Google und Co zahlreiche Anbieter auf, von großen Unternehmen bis zu kleinen Dienstleistern. Um hier die Spreu vom Weizen zu trennen, hat EFAHRER.com, Deutschlands größtes Portal für Elektromobilität, einen großangelegten Test durchgeführt. Das Ziel: Die besten, regionalen Solarbetriebe Deutschlands zu finden.</p> </a> <div class="article-tags pb-lg-1"><a class="article-tag" href="/news/tag/efahrer"><span class="article-hash">#</span>efahrer</a><a class="article-tag" href="/news/tag/userfirst"><span class="article-hash">#</span>userfirst</a><a class="article-tag" href="/news/tag/research"><span class="article-hash">#</span>research</a><a class="article-tag" href="/news/tag/emobilitaet"><span class="article-hash">#</span>emobilität</a></div> </div> </div> </div> <div class="row no-gutters pb-3 pb-sm-4 mb-4 article-category-trends article-row article-row-even"> <div class="col-sm-4 order-sm-2 mb-0"><a class="position-relative d-block" href="/news/targeting-strategien-fuer-zielgerichtete-werbung-mit-maximalem-erfolg"><img class="img-fluid" src="/files/_processed_/d/6/csm_BF_Der-Kopfhoerer_43add05779.jpg"> <div class="article-date"><span class="article-date-day">18</span><br><span class="article-date-month">Dez.</span><br><span class="article-date-year">2023</span><br></div> </a></div> <div class="col-sm-8 order-sm-1 text-sm-end pe-4"> <div class="mr-sm-4 d-sm-flex h-100 align-items-center" style="position: relative;"><a class="article-category article-color d-block pt-lg-1" href="/news/category/trends"> Trends</a><a class="my-4" href="/news/targeting-strategien-fuer-zielgerichtete-werbung-mit-maximalem-erfolg"> <h2 class="article-headline pb-0 mb-3 ">Targeting-Strategien für zielgerichtete Werbung mit maximalem Erfolg</h2> <p style="font-weight: normal; font-size: 0.9rem; line-height: 1.2rem">Wie erreicht man in einer Post-Cookie-Welt die richtige Zielgruppe, und bringt Online-Kampagnen zum Erfolg? Und was funktioniert dafür am besten: Kontextuelles Targeting, First- oder Third-Party Targeting? Diesen Fragen sind wir in einer Case Study rund um unser hauseigenes Produkt “Der Kopfhörer” auf den Grund gegangen.</p> </a> <div class="article-tags pb-lg-1"><a class="article-tag" href="/news/tag/userfirst"><span class="article-hash">#</span>userfirst</a><a class="article-tag" href="/news/tag/research"><span class="article-hash">#</span>research</a><a class="article-tag" href="/news/tag/bestcase"><span class="article-hash">#</span>bestcase</a></div> </div> </div> </div> <div class="row no-gutters pb-3 pb-sm-4 mb-4 article-category-trends article-row article-row-odd"> <div class="col-sm-4 mb-0"><a class="position-relative d-block" href="/news/geballtes-know-how-auf-tour-1"><img class="img-fluid" src="/files/_processed_/7/e/csm_BF_News_Vortragskatalog__1__fb1cda46f0.png"> <div class="article-date"><span class="article-date-day">13</span><br><span class="article-date-month">Sept.</span><br><span class="article-date-year">2023</span><br></div> </a></div> <div class="col-sm-8 ps-0 ps-sm-4"> <div class="ml-sm-4 d-sm-flex h-100 align-items-center" style="position: relative;"><a class="article-category article-color d-block pt-lg-1" href="/news/category/trends"> Trends</a><a class="my-4" href="/news/geballtes-know-how-auf-tour-1"> <h2 class="article-headline pb-0 mb-3 ">Geballtes Know-How auf Tour</h2> <p style="font-weight: normal; font-size: 0.9rem; line-height: 1.2rem">Außergewöhnliche Menschen treffen, Spaß haben und gleichzeitig nützliches Fachwissen inhalieren – das ist das Ziel des neuen Vortragskatalogs von BurdaForward. Tech, Data, Research, Brand und Advertising Expert*innen des Media- und Tech-Unternehmens geben ihr Wissen und ganz persönliche Erfahrungen in interaktiven Meeting-Formaten an Werbeagenturen weiter.</p> </a> <div class="article-tags pb-lg-1"></div> </div> </div> </div> <div class="row no-gutters pb-3 pb-sm-4 mb-4 article-category-trends article-row article-row-even"> <div class="col-sm-4 order-sm-2 mb-0"><a class="position-relative d-block" href="/news/effektive-online-werbung-leicht-gemacht-der-burdaforward-ad-manager"><img class="img-fluid" src="/files/_processed_/6/1/csm_Admanager_162595a7bc.jpeg"> <div class="article-date"><span class="article-date-day">12</span><br><span class="article-date-month">Sept.</span><br><span class="article-date-year">2023</span><br></div> </a></div> <div class="col-sm-8 order-sm-1 text-sm-end pe-4"> <div class="mr-sm-4 d-sm-flex h-100 align-items-center" style="position: relative;"><a class="article-category article-color d-block pt-lg-1" href="/news/category/trends"> Trends</a><a class="my-4" href="/news/effektive-online-werbung-leicht-gemacht-der-burdaforward-ad-manager"> <h2 class="article-headline pb-0 mb-3 ">Effektive Online-Werbung leicht gemacht: Der BurdaForward Ad Manager</h2> <p style="font-weight: normal; font-size: 0.9rem; line-height: 1.2rem">In sieben Schritten zur individuellen Kampagne: Das macht der BurdaForward Ad Manager möglich. Mit wenigen Klicks können kleine und große Firmen, Werbebotschaften auf Marken wie Focus online oder Chip gezielt an bis zu 41 Millionen Menschen ausspielen - schnell und einfach; ohne dabei auf Kostenkontrolle und Erfolgsmessung zu verzichten.</p> </a> <div class="article-tags pb-lg-1"><a class="article-tag" href="/news/tag/goodvertising"><span class="article-hash">#</span>goodvertising</a></div> </div> </div> </div> <div class="row no-gutters pb-3 pb-sm-4 mb-4 article-category-trends article-row article-row-odd"> <div class="col-sm-4 mb-0"><a class="position-relative d-block" href="/news/dmexco-2022-return-of-the-currywurst"><img class="img-fluid" src="/files/_processed_/3/e/csm_Design_ohne_Titel-15_ce7144a641.png"> <div class="article-date"><span class="article-date-day">29</span><br><span class="article-date-month">Sept.</span><br><span class="article-date-year">2022</span><br></div> </a></div> <div class="col-sm-8 ps-0 ps-sm-4"> <div class="ml-sm-4 d-sm-flex h-100 align-items-center" style="position: relative;"><a class="article-category article-color d-block pt-lg-1" href="/news/category/trends"> Trends</a><a class="my-4" href="/news/dmexco-2022-return-of-the-currywurst"> <h2 class="article-headline pb-0 mb-3 ">DMEXCO 2022: „Return of the Currywurst“</h2> <p style="font-weight: normal; font-size: 0.9rem; line-height: 1.2rem">Endlich wieder live und in Farbe netzwerken, austauschen, Impulse mitnehmen: Der Restart der DMEXCO in Köln nach über zwei Jahren Pandemie ist trotz deutlich reduziertem Aufgebot gelungen. Mit Currywurststand und Masterclass war BurdaForward auch in diesem Jahr mitten im Geschehen der rund 770 Speaker*innen und 40.000 Besucher*innen.</p> </a> <div class="article-tags pb-lg-1"><a class="article-tag" href="/news/tag/buntede"><span class="article-hash">#</span>bunte.de</a><a class="article-tag" href="/news/tag/chip"><span class="article-hash">#</span>chip</a><a class="article-tag" href="/news/tag/focusonline"><span class="article-hash">#</span>focusonline</a><a class="article-tag" href="/news/tag/event"><span class="article-hash">#</span>event</a><a class="article-tag" href="/news/tag/technology"><span class="article-hash">#</span>technology</a></div> </div> </div> </div> <div class="row no-gutters pb-3 pb-sm-4 mb-4 article-category-trends article-row article-row-even"> <div class="col-sm-4 order-sm-2 mb-0"><a class="position-relative d-block" href="/news/efahrercom-auf-der-ueberholspur"><img class="img-fluid" src="/files/_processed_/9/5/csm_BF_News_EFAHRER-Erfolg_e5c500e75a.jpg"> <div class="article-date"><span class="article-date-day">27</span><br><span class="article-date-month">Sept.</span><br><span class="article-date-year">2022</span><br></div> </a></div> <div class="col-sm-8 order-sm-1 text-sm-end pe-4"> <div class="mr-sm-4 d-sm-flex h-100 align-items-center" style="position: relative;"><a class="article-category article-color d-block pt-lg-1" href="/news/category/trends"> Trends</a><a class="my-4" href="/news/efahrercom-auf-der-ueberholspur"> <h2 class="article-headline pb-0 mb-3 ">EFAHRER.com auf der Überholspur</h2> <p style="font-weight: normal; font-size: 0.9rem; line-height: 1.2rem">EFAHRER.com ist das größte Portal für Elektromobilität in Deutschland. Jetzt setzt sich das junge Portal aus dem Hause BurdaForward auch im Ranking der bekannten Automobilportale durch. Noch vor etablierten Marken wie Auto-Motor-und-Sport.de reiht sich EFAHRER.de in die Top-Liga ein.</p> </a> <div class="article-tags pb-lg-1"><a class="article-tag" href="/news/tag/efahrer"><span class="article-hash">#</span>efahrer</a><a class="article-tag" href="/news/tag/emobilitaet"><span class="article-hash">#</span>emobilität</a><a class="article-tag" href="/news/tag/technology"><span class="article-hash">#</span>technology</a><a class="article-tag" href="/news/tag/gutenachrichten"><span class="article-hash">#</span>gutenachrichten</a></div> </div> </div> </div> <div class="row no-gutters pb-3 pb-sm-4 mb-4 article-category-trends article-row article-row-odd"> <div class="col-sm-4 mb-0"><a class="position-relative d-block" href="/news/how-to-guerilla-testing-die-checkliste-zu-hochwertigem-user-feedback"><img class="img-fluid" src="/files/_processed_/5/c/csm_BF_Trends_Guerilla_Testing_d181073cc5.jpg"> <div class="article-date"><span class="article-date-day">14</span><br><span class="article-date-month">Juni</span><br><span class="article-date-year">2022</span><br></div> </a></div> <div class="col-sm-8 ps-0 ps-sm-4"> <div class="ml-sm-4 d-sm-flex h-100 align-items-center" style="position: relative;"><a class="article-category article-color d-block pt-lg-1" href="/news/category/trends"> Trends</a><a class="my-4" href="/news/how-to-guerilla-testing-die-checkliste-zu-hochwertigem-user-feedback"> <h2 class="article-headline pb-0 mb-3 ">How to Guerilla Testing: Die Checkliste zu hochwertigem User-Feedback</h2> <p style="font-weight: normal; font-size: 0.9rem; line-height: 1.2rem">Schnelle Resultate, qualitativ gutes Feedback, kaum Kosten - ist Guerilla Testing etwa die eierlegende Wollmilchsau unter den Research Methoden? Sie kommt dem unserer Ansicht nach zumindest sehr nahe.</p> </a> <div class="article-tags pb-lg-1"><a class="article-tag" href="/news/tag/research"><span class="article-hash">#</span>research</a><a class="article-tag" href="/news/tag/journalismus"><span class="article-hash">#</span>journalismus</a><a class="article-tag" href="/news/tag/constructive"><span class="article-hash">#</span>constructive</a></div> </div> </div> </div> <div class="row no-gutters pb-3 pb-sm-4 mb-4 article-category-trends article-row article-row-even"> <div class="col-sm-4 order-sm-2 mb-0"><a class="position-relative d-block" href="/news/das-denken-deutsche-ueber-elektroautos-und-erneuerbare-energie"><img class="img-fluid" src="/files/_processed_/0/c/csm_BF_News_Efahrer_Studie_8e27276c3b.jpg"> <div class="article-date"><span class="article-date-day">03</span><br><span class="article-date-month">Nov.</span><br><span class="article-date-year">2021</span><br></div> </a></div> <div class="col-sm-8 order-sm-1 text-sm-end pe-4"> <div class="mr-sm-4 d-sm-flex h-100 align-items-center" style="position: relative;"><a class="article-category article-color d-block pt-lg-1" href="/news/category/trends"> Trends</a><a class="my-4" href="/news/das-denken-deutsche-ueber-elektroautos-und-erneuerbare-energie"> <h2 class="article-headline pb-0 mb-3 ">Das denken Deutsche über Elektroautos und erneuerbare Energie</h2> <p style="font-weight: normal; font-size: 0.9rem; line-height: 1.2rem">Spritpreise und Stromkosten auf Rekordhoch, der Ruf nach mehr Klimaschutz wird generationenübergreifend immer lauter. Doch wie stehen Verbraucherinnen und Verbraucher Elektromobilität und erneuerbaren Energien wirklich gegenüber? Das E-Mobilität-Portal EFAHRER.com hat gemeinsam mit dem Solar-Anbieter Zolar knapp 1.800 Personen befragt.</p> </a> <div class="article-tags pb-lg-1"><a class="article-tag" href="/news/tag/emobilitaet"><span class="article-hash">#</span>emobilität</a><a class="article-tag" href="/news/tag/technology"><span class="article-hash">#</span>technology</a><a class="article-tag" href="/news/tag/efahrer"><span class="article-hash">#</span>efahrer</a><a class="article-tag" href="/news/tag/research"><span class="article-hash">#</span>research</a></div> </div> </div> </div> <div class="row no-gutters pb-3 pb-sm-4 mb-4 article-category-trends article-row article-row-odd"> <div class="col-sm-4 mb-0"><a class="position-relative d-block" href="/news/was-user-im-jahr-2021-von-online-videos-erwarten"><img class="img-fluid" src="/files/_processed_/c/4/csm_BF_Video_Studie_923f83e95b.jpg"> <div class="article-date"><span class="article-date-day">21</span><br><span class="article-date-month">Sept.</span><br><span class="article-date-year">2021</span><br></div> </a></div> <div class="col-sm-8 ps-0 ps-sm-4"> <div class="ml-sm-4 d-sm-flex h-100 align-items-center" style="position: relative;"><a class="article-category article-color d-block pt-lg-1" href="/news/category/trends"> Trends</a><a class="my-4" href="/news/was-user-im-jahr-2021-von-online-videos-erwarten"> <h2 class="article-headline pb-0 mb-3 ">Was User im Jahr 2021 von Online-Videos erwarten</h2> <p style="font-weight: normal; font-size: 0.9rem; line-height: 1.2rem">Egal auf welchem Gerät und an welchem Ort, Online-Videos sind mittlerweile ständiger Begleiter. Fast 75 Prozent der Deutschen sehen sich regelmäßig Videos im Internet an. Damit hat sich die Nutzung von Video-Content seit 2018 nahezu verdoppelt. Ein Grund mehr für BurdaForward, genauer hinzusehen. Die aktuelle Studie des Digitalunternehmens (u.a. CHIP, FOCUS Online, Bunte.de) zeigt: Mit dem steigenden Videokonsum wächst auch der Anspruch an Qualität.</p> </a> <div class="article-tags pb-lg-1"></div> </div> </div> </div> <div class="row no-gutters pb-3 pb-sm-4 mb-4 article-category-trends article-row article-row-even"> <div class="col-sm-4 order-sm-2 mb-0"><a class="position-relative d-block" href="/news/wie-corona-das-anlageverhalten-der-deutschen-veraendert"><img class="img-fluid" src="/files/_processed_/8/8/csm_BF_News_Finance_Studie_2021_229cb6980b.jpg"> <div class="article-date"><span class="article-date-day">18</span><br><span class="article-date-month">Mai</span><br><span class="article-date-year">2021</span><br></div> </a></div> <div class="col-sm-8 order-sm-1 text-sm-end pe-4"> <div class="mr-sm-4 d-sm-flex h-100 align-items-center" style="position: relative;"><a class="article-category article-color d-block pt-lg-1" href="/news/category/trends"> Trends</a><a class="my-4" href="/news/wie-corona-das-anlageverhalten-der-deutschen-veraendert"> <h2 class="article-headline pb-0 mb-3 ">Wie Corona das Anlageverhalten der Deutschen verändert</h2> <p style="font-weight: normal; font-size: 0.9rem; line-height: 1.2rem">Die Risikobereitschaft der Deutschen wächst, wenn es um Investments geht. Die BurdaForward Finance Studie 2021 deckt auf, welche Bedürfnisse deutsche Anleger in Krisenzeiten haben und wie dramatisch sie die Folgen der Pandemie für die wirtschaftliche Situation in Deutschland einschätzen.</p> </a> <div class="article-tags pb-lg-1"><a class="article-tag" href="/news/tag/research"><span class="article-hash">#</span>research</a><a class="article-tag" href="/news/tag/finanzen100"><span class="article-hash">#</span>finanzen100</a><a class="article-tag" href="/news/tag/focusonline"><span class="article-hash">#</span>focusonline</a><a class="article-tag" href="/news/tag/chip"><span class="article-hash">#</span>chip</a></div> </div> </div> </div> <div class="row no-gutters pb-3 pb-sm-4 mb-4 article-category-trends article-row article-row-odd"> <div class="col-sm-8 mb-0"><a class="position-relative d-block" href="/news/it-unternehmen-im-check-chip-zeichnet-die-besten-arbeitgeber-fuer-it-fachkraefte-aus"><img class="img-fluid" src="/files/_processed_/0/3/csm_BW_News_Testsiegel_IT_Top_Arbeitgeber_3faa100814.jpg"> <div class="article-date"><span class="article-date-day">09</span><br><span class="article-date-month">Feb.</span><br><span class="article-date-year">2021</span><br></div> </a></div> <div class="col-sm-4 ps-0 ps-sm-4"> <div class="ml-sm-4 d-sm-flex h-100 align-items-center" style="position: relative;"><a class="article-category article-color d-block pt-lg-1" href="/news/category/trends"> Trends</a><a class="my-4" href="/news/it-unternehmen-im-check-chip-zeichnet-die-besten-arbeitgeber-fuer-it-fachkraefte-aus"> <h2 class="article-headline pb-0 mb-3 article-color">IT-Unternehmen im Check: CHIP zeichnet die besten Arbeitgeber für IT-Fachkräfte aus</h2> </a> <div class="article-tags pb-lg-1"></div> </div> </div> </div> <div class="row no-gutters pb-3 pb-sm-4 mb-4 article-category-trends article-row article-row-even"> <div class="col-sm-4 order-sm-2 mb-0"><a class="position-relative d-block" href="/news/smarte-technik-erobert-das-zuhause-chip-zeichnet-die-besten-anbieter-aus"><img class="img-fluid" src="/files/_processed_/e/a/csm_BF_Smart_Home_Studie_header_8db0aaf5cb.png"> <div class="article-date"><span class="article-date-day">08</span><br><span class="article-date-month">Sept.</span><br><span class="article-date-year">2020</span><br></div> </a></div> <div class="col-sm-8 order-sm-1 text-sm-end pe-4"> <div class="mr-sm-4 d-sm-flex h-100 align-items-center" style="position: relative;"><a class="article-category article-color d-block pt-lg-1" href="/news/category/trends"> Trends</a><a class="my-4" href="/news/smarte-technik-erobert-das-zuhause-chip-zeichnet-die-besten-anbieter-aus"> <h2 class="article-headline pb-0 mb-3 ">Smarte Technik erobert das Zuhause: CHIP zeichnet die besten Anbieter aus</h2> <p style="font-weight: normal; font-size: 0.9rem; line-height: 1.2rem">Von der Kaffeemaschine über den Kühlschrank und den Staubsauger bis hin zur Waschmaschine: Die Digitalisierung ist im Haushalt angekommen. Bereits ein Fünftel aller Deutschen legt zuhause besonderen Wert auf smarte Technik - und mit der Nachfrage steigt auch die Zahl der Angebote. Welche der vielen Anbieter das Vertrauen der deutschen Verbraucher genießen, hat CHIP in einer repräsentativen Studie analysiert. Die führenden Anbieter wurden mit dem CHIP Testsiegel ausgezeichnet.</p> </a> <div class="article-tags pb-lg-1"><a class="article-tag" href="/news/tag/chip"><span class="article-hash">#</span>chip</a><a class="article-tag" href="/news/tag/bestcase"><span class="article-hash">#</span>bestcase</a><a class="article-tag" href="/news/tag/technology"><span class="article-hash">#</span>technology</a></div> </div> </div> </div> <div class="row no-gutters pb-3 pb-sm-4 mb-4 article-category-trends article-row article-row-odd"> <div class="col-sm-4 mb-0"><a class="position-relative d-block" href="/news/sugarless-die-advertising-revolution-fuer-die-post-cookie-aera"><img class="img-fluid" src="/files/_processed_/c/a/csm_sugarless_header_8319c65bd5.png"> <div class="article-date"><span class="article-date-day">02</span><br><span class="article-date-month">Sept.</span><br><span class="article-date-year">2020</span><br></div> </a></div> <div class="col-sm-8 ps-0 ps-sm-4"> <div class="ml-sm-4 d-sm-flex h-100 align-items-center" style="position: relative;"><a class="article-category article-color d-block pt-lg-1" href="/news/category/trends"> Trends</a><a class="my-4" href="/news/sugarless-die-advertising-revolution-fuer-die-post-cookie-aera"> <h2 class="article-headline pb-0 mb-3 ">„Sugarless“: Die Advertising-Revolution für die Post-Cookie-Ära</h2> <p style="font-weight: normal; font-size: 0.9rem; line-height: 1.2rem">BurdaForward denkt die digitale Werbewelt radikal neu. Statt Schleichwege zu suchen, wie Cookies zukünftig eingesetzt werden können, hat ein Team aus Entwicklern, Vermarktern und Redakteuren eine hauseigene Machine Learning basierte Datentechnologie entwickelt. Das kontext- und contentbasierte System funktioniert zustimmungsfrei, datenschutzkonform und ist nutzerfreundlich. „Sugarless“ statt Cookies – für gesundes Goodvertising.</p> </a> <div class="article-tags pb-lg-1"><a class="article-tag" href="/news/tag/goodvertising"><span class="article-hash">#</span>goodvertising</a><a class="article-tag" href="/news/tag/technology"><span class="article-hash">#</span>technology</a><a class="article-tag" href="/news/tag/userfirst"><span class="article-hash">#</span>userfirst</a></div> </div> </div> </div> <div class="row no-gutters pb-3 pb-sm-4 mb-4 article-category-trends article-row article-row-even"> <div class="col-sm-4 order-sm-2 mb-0"><a class="position-relative d-block" href="/news/tcf-v20-wir-sind-dabei"><img class="img-fluid" src="/files/_processed_/6/3/csm_BF_News_TCF_515e87c82b.jpg"> <div class="article-date"><span class="article-date-day">15</span><br><span class="article-date-month">Juli</span><br><span class="article-date-year">2020</span><br></div> </a></div> <div class="col-sm-8 order-sm-1 text-sm-end pe-4"> <div class="mr-sm-4 d-sm-flex h-100 align-items-center" style="position: relative;"><a class="article-category article-color d-block pt-lg-1" href="/news/category/trends"> Trends</a><a class="my-4" href="/news/tcf-v20-wir-sind-dabei"> <h2 class="article-headline pb-0 mb-3 ">TCF v2.0 – Wir sind dabei!</h2> <p style="font-weight: normal; font-size: 0.9rem; line-height: 1.2rem">Bei BurdaForward glauben wir an ein Internet, das die persönlichen Daten seiner Nutzer schützt. Wir halten Transparenz für das beste Mittel gegen den drohenden Vertrauensverlust unserer Nutzer, und fühlen uns dem Transparency and Consent Framework (TCF) v2.0 des Interactive Advertising Bureaus (IAB) verpflichtet.</p> </a> <div class="article-tags pb-lg-1"><a class="article-tag" href="/news/tag/goodvertising"><span class="article-hash">#</span>goodvertising</a><a class="article-tag" href="/news/tag/technology"><span class="article-hash">#</span>technology</a><a class="article-tag" href="/news/tag/userfirst"><span class="article-hash">#</span>userfirst</a></div> </div> </div> </div> <div class="row no-gutters pb-3 pb-sm-4 mb-4 article-category-trends article-row article-row-odd"> <div class="col-sm-4 mb-0"><a class="position-relative d-block" href="/news/focus-im-wandel-der-zeit"><img class="img-fluid" src="/files/_processed_/5/a/csm_BF_News_FOCUSDinnerTalk2020_3_be2dc607ac.jpg"> <div class="article-date"><span class="article-date-day">11</span><br><span class="article-date-month">Feb.</span><br><span class="article-date-year">2020</span><br></div> </a></div> <div class="col-sm-8 ps-0 ps-sm-4"> <div class="ml-sm-4 d-sm-flex h-100 align-items-center" style="position: relative;"><a class="article-category article-color d-block pt-lg-1" href="/news/category/trends"> Trends</a><a class="my-4" href="/news/focus-im-wandel-der-zeit"> <h2 class="article-headline pb-0 mb-3 ">FOCUS im Wandel der Zeit</h2> <p style="font-weight: normal; font-size: 0.9rem; line-height: 1.2rem">Florian Festl und Markus Krischer luden am 30. Januar zum dritten FOCUS Dinner Talk. Unter der Moderation von Susann Atwell stellten sich die FOCUS-Macher Fragen zur Zukunft der Medienbranche, sprachen über Veränderungen der journalistischen Arbeit und stellten die Zusammenarbeit der Print- und Digital-Redaktion unter dem gemeinsamen Dach der Marke FOCUS dar. Marketing-Entscheider aller Branchen folgten der Einladung ins Düsseldorfer Sternerestaurant Dr. Kosch.</p> </a> <div class="article-tags pb-lg-1"><a class="article-tag" href="/news/tag/journalismus"><span class="article-hash">#</span>journalismus</a><a class="article-tag" href="/news/tag/focusonline"><span class="article-hash">#</span>focusonline</a><a class="article-tag" href="/news/tag/event"><span class="article-hash">#</span>event</a></div> </div> </div> </div> <div class="row no-gutters pb-3 pb-sm-4 mb-4 article-category-trends article-row article-row-even"> <div class="col-sm-4 order-sm-2 mb-0"><a class="position-relative d-block" href="/news/peter-maffay-ueber-die-rueckkehr-in-sein-geburtsland-rumaenien"><img class="img-fluid" src="/files/_processed_/1/f/csm_BF_News_TalkingGood_PeterMaffay_Teaser_99718cc2eb.jpg"> <div class="article-date"><span class="article-date-day">23</span><br><span class="article-date-month">Jan.</span><br><span class="article-date-year">2020</span><br></div> </a></div> <div class="col-sm-8 order-sm-1 text-sm-end pe-4"> <div class="mr-sm-4 d-sm-flex h-100 align-items-center" style="position: relative;"><a class="article-category article-color d-block pt-lg-1" href="/news/category/trends"> Trends</a><a class="my-4" href="/news/peter-maffay-ueber-die-rueckkehr-in-sein-geburtsland-rumaenien"> <h2 class="article-headline pb-0 mb-3 ">Peter Maffay über die Rückkehr in sein Geburtsland Rumänien</h2> <p style="font-weight: normal; font-size: 0.9rem; line-height: 1.2rem">Erste Chancen, zweite Chancen, vertane Chancen. In der dritten Folge der FOCUS Online Show „Talking Good“ empfängt Moderator Cherno Jobatey einen ganz besonderen Entertainer. Peter Maffay spricht über seine Heimat Rumänien – und warum es für ihn eine ganz andere Welt ist.</p> </a> <div class="article-tags pb-lg-1"><a class="article-tag" href="/news/tag/menschenbeiburdaforward"><span class="article-hash">#</span>menschenbeiburdaforward</a><a class="article-tag" href="/news/tag/constructive"><span class="article-hash">#</span>constructive</a><a class="article-tag" href="/news/tag/focusonline"><span class="article-hash">#</span>focusonline</a></div> </div> </div> </div> <div class="row no-gutters pb-3 pb-sm-4 mb-4 article-category-trends article-row article-row-odd"> <div class="col-sm-4 mb-0"><a class="position-relative d-block" href="/news/olaf-scholz-im-talk"><img class="img-fluid" src="/files/_processed_/d/8/csm_BF_Blog_OlafScholz_918475730b.jpg"> <div class="article-date"><span class="article-date-day">22</span><br><span class="article-date-month">Okt.</span><br><span class="article-date-year">2019</span><br></div> </a></div> <div class="col-sm-8 ps-0 ps-sm-4"> <div class="ml-sm-4 d-sm-flex h-100 align-items-center" style="position: relative;"><a class="article-category article-color d-block pt-lg-1" href="/news/category/trends"> Trends</a><a class="my-4" href="/news/olaf-scholz-im-talk"> <h2 class="article-headline pb-0 mb-3 ">Olaf Scholz im Talk</h2> <p style="font-weight: normal; font-size: 0.9rem; line-height: 1.2rem">Es ist soweit: Die erste "Talking Good" Show ist auf FOCUS Online zu sehen. Zu der Premiere des neuen Video-Formats geht Moderator Cherno Jobatey mit Vize-Kanzler und Finanzminister Olaf Scholz in den Dialog und diskutiert über Solidarität und gesellschaftliche Verantwortung.</p> </a> <div class="article-tags pb-lg-1"><a class="article-tag" href="/news/tag/menschenbeiburdaforward"><span class="article-hash">#</span>menschenbeiburdaforward</a><a class="article-tag" href="/news/tag/gutenachrichten"><span class="article-hash">#</span>gutenachrichten</a></div> </div> </div> </div> <div class="row no-gutters pb-3 pb-sm-4 mb-4 article-category-trends article-row article-row-even"> <div class="col-sm-8 order-sm-2 mb-0"><a class="position-relative d-block" href="/news/wieso-wir-mehr-mut-zu-guter-werbung-brauchen"><img class="img-fluid" src="/files/_processed_/6/8/csm_BF_Goodvertising_CaseStudy_8958a8e97e.png"> <div class="article-date"><span class="article-date-day">01</span><br><span class="article-date-month">Okt.</span><br><span class="article-date-year">2019</span><br></div> </a></div> <div class="col-sm-4 order-sm-1 text-sm-end pe-4"> <div class="mr-sm-4 d-sm-flex h-100 align-items-center" style="position: relative;"><a class="article-category article-color d-block pt-lg-1" href="/news/category/trends"> Trends</a><a class="my-4" href="/news/wieso-wir-mehr-mut-zu-guter-werbung-brauchen"> <h2 class="article-headline pb-0 mb-3 article-color">Wieso wir mehr Mut zu guter Werbung brauchen</h2> </a> <div class="article-tags pb-lg-1"><a class="article-tag" href="/news/tag/goodvertising"><span class="article-hash">#</span>goodvertising</a><a class="article-tag" href="/news/tag/bestcase"><span class="article-hash">#</span>bestcase</a></div> </div> </div> </div> <div class="row no-gutters pb-3 pb-sm-4 mb-4 article-category-trends article-row article-row-odd"> <div class="col-sm-4 mb-0"><a class="position-relative d-block" href="/news/finanzstudie-so-ticken-die-deutschen"><img class="img-fluid" src="/files/_processed_/f/1/csm_finanzstudie_teaser_38d9086e2e.jpg"> <div class="article-date"><span class="article-date-day">10</span><br><span class="article-date-month">Sept.</span><br><span class="article-date-year">2019</span><br></div> </a></div> <div class="col-sm-8 ps-0 ps-sm-4"> <div class="ml-sm-4 d-sm-flex h-100 align-items-center" style="position: relative;"><a class="article-category article-color d-block pt-lg-1" href="/news/category/trends"> Trends</a><a class="my-4" href="/news/finanzstudie-so-ticken-die-deutschen"> <h2 class="article-headline pb-0 mb-3 ">Finanzstudie: So ticken die Deutschen</h2> <p style="font-weight: normal; font-size: 0.9rem; line-height: 1.2rem">Wie legen die Deutschen ihr Geld an? Interessieren sie sich überhaupt für den Finanzmarkt? Wie erhalten sie Anlage-Informationen und vertrauen sie diesen wirklich? Diese und mehr Fragen haben wir in einer Umfrage mehr als 1.000 Personen gestellt.</p> </a> <div class="article-tags pb-lg-1"><a class="article-tag" href="/news/tag/research"><span class="article-hash">#</span>research</a></div> </div> </div> </div> <div class="row no-gutters pb-3 pb-sm-4 mb-4 article-category-trends article-row article-row-even"> <div class="col-sm-8 order-sm-2 mb-0"><a class="position-relative d-block" href="/news/chip-und-tiktok-aktivieren-cosplayer"><img class="img-fluid" src="/files/_processed_/4/e/csm_BF_News_CHIP_CosplayInRealLife_87b7958202.png"> <div class="article-date"><span class="article-date-day">14</span><br><span class="article-date-month">Aug.</span><br><span class="article-date-year">2019</span><br></div> </a></div> <div class="col-sm-4 order-sm-1 text-sm-end pe-4"> <div class="mr-sm-4 d-sm-flex h-100 align-items-center" style="position: relative;"><a class="article-category article-color d-block pt-lg-1" href="/news/category/trends"> Trends</a><a class="my-4" href="/news/chip-und-tiktok-aktivieren-cosplayer"> <h2 class="article-headline pb-0 mb-3 article-color">CHIP und TikTok aktivieren Cosplayer</h2> </a> <div class="article-tags pb-lg-1"><a class="article-tag" href="/news/tag/gutenachrichten"><span class="article-hash">#</span>gutenachrichten</a><a class="article-tag" href="/news/tag/chip"><span class="article-hash">#</span>chip</a></div> </div> </div> </div> <div class="row no-gutters pb-3 pb-sm-4 mb-4 article-category-trends article-row article-row-odd"> <div class="col-sm-4 mb-0"><a class="position-relative d-block" href="/news/coffee-clients-content"><img class="img-fluid" src="/files/_processed_/a/1/csm_BF_Blog_CMCX2019_2_e7748ff679.jpg"> <div class="article-date"><span class="article-date-day">14</span><br><span class="article-date-month">März</span><br><span class="article-date-year">2019</span><br></div> </a></div> <div class="col-sm-8 ps-0 ps-sm-4"> <div class="ml-sm-4 d-sm-flex h-100 align-items-center" style="position: relative;"><a class="article-category article-color d-block pt-lg-1" href="/news/category/trends"> Trends</a><a class="my-4" href="/news/coffee-clients-content"> <h2 class="article-headline pb-0 mb-3 ">Coffee, Clients, Content</h2> <p style="font-weight: normal; font-size: 0.9rem; line-height: 1.2rem">„Welches Thema ist für Sie gerade am relevantesten im Bereich Content Marketing?“ So wurden die Besucher von Europas größtem Content Marketing Event an unserem Messestand begrüßt. Journalisten aus der FOCUS Online Redaktion, SEO-Spezialisten, Content-Strategen und Experten aus den Bereichen Social Media und Performance Advertising standen den Gästen Rede und Antwort.</p> </a> <div class="article-tags pb-lg-1"><a class="article-tag" href="/news/tag/event"><span class="article-hash">#</span>event</a><a class="article-tag" href="/news/tag/goodvertising"><span class="article-hash">#</span>goodvertising</a></div> </div> </div> </div> <div class="row no-gutters pb-3 pb-sm-4 mb-4 article-category-trends article-row article-row-even"> <div class="col-sm-4 order-sm-2 mb-0"><a class="position-relative d-block" href="/news/focus-online-startet-sicherheitsreport"><img class="img-fluid" src="/files/_processed_/3/9/csm_FOL_SicherheitsreportDeutschland_1e2e7f870a.jpg"> <div class="article-date"><span class="article-date-day">03</span><br><span class="article-date-month">Dez.</span><br><span class="article-date-year">2018</span><br></div> </a></div> <div class="col-sm-8 order-sm-1 text-sm-end pe-4"> <div class="mr-sm-4 d-sm-flex h-100 align-items-center" style="position: relative;"><a class="article-category article-color d-block pt-lg-1" href="/news/category/trends"> Trends</a><a class="my-4" href="/news/focus-online-startet-sicherheitsreport"> <h2 class="article-headline pb-0 mb-3 ">FOCUS Online startet "Sicherheitsreport"</h2> <p style="font-weight: normal; font-size: 0.9rem; line-height: 1.2rem">FOCUS Online beschäftigt sich in einer sehr tief und breit angelegten Serie intensiv mit dem gesellschaftlich äußerst relevanten Thema Innere Sicherheit. Unter dem Titel "Sicherheitsreport Deutschland" veröffentlicht das Nachrichtenportal ab heute regelmäßig Inhalte, die Deutschland zu diesem Thema bewegen.</p> </a> <div class="article-tags pb-lg-1"><a class="article-tag" href="/news/tag/focusonline"><span class="article-hash">#</span>focusonline</a><a class="article-tag" href="/news/tag/constructive"><span class="article-hash">#</span>constructive</a></div> </div> </div> </div> <div class="row no-gutters pb-3 pb-sm-4 mb-4 article-category-trends article-row article-row-odd"> <div class="col-sm-4 mb-0"><a class="position-relative d-block" href="/news/journalisten-im-gespraech-mit-focus"><img class="img-fluid" src="/files/_processed_/d/b/csm_BF_FOCUSDinnerTalk18_4_a62005b97f.jpg"> <div class="article-date"><span class="article-date-day">27</span><br><span class="article-date-month">Nov.</span><br><span class="article-date-year">2018</span><br></div> </a></div> <div class="col-sm-8 ps-0 ps-sm-4"> <div class="ml-sm-4 d-sm-flex h-100 align-items-center" style="position: relative;"><a class="article-category article-color d-block pt-lg-1" href="/news/category/trends"> Trends</a><a class="my-4" href="/news/journalisten-im-gespraech-mit-focus"> <h2 class="article-headline pb-0 mb-3 ">Journalisten im Gespräch mit FOCUS</h2> <p style="font-weight: normal; font-size: 0.9rem; line-height: 1.2rem">Im Rahmen der Eventreihe FOCUS Dinner Talk luden FOCUS Magazin und FOCUS Online zum zweiten Mal zum gemeinsamen Dinnerabend. Die Gastgeber Daniel Steil, CCO BurdaForward, Florian Festl, Chefredakteur Focus Online und Markus Krischer, stellvertretender Chefredakteur FOCUS Magazin, diskutierten dieses Mal in München unter Moderation von Susann Atwell mit Kunden und Kollegen zur Entwicklung des Journalismus, den Veränderungen der journalistischen Arbeit und dem Konsum von Nachrichten.</p> </a> <div class="article-tags pb-lg-1"><a class="article-tag" href="/news/tag/journalismus"><span class="article-hash">#</span>journalismus</a><a class="article-tag" href="/news/tag/focusonline"><span class="article-hash">#</span>focusonline</a><a class="article-tag" href="/news/tag/event"><span class="article-hash">#</span>event</a></div> </div> </div> </div> <div class="row no-gutters pb-3 pb-sm-4 mb-4 article-category-trends article-row article-row-even"> <div class="col-sm-4 order-sm-2 mb-0"><a class="position-relative d-block" href="/news/14-laender-14-reporter"><img class="img-fluid" src="/files/_processed_/d/a/csm_BF_Presse_FOL_14Reporter_fb5ee70521.jpg"> <div class="article-date"><span class="article-date-day">24</span><br><span class="article-date-month">Sept.</span><br><span class="article-date-year">2018</span><br></div> </a></div> <div class="col-sm-8 order-sm-1 text-sm-end pe-4"> <div class="mr-sm-4 d-sm-flex h-100 align-items-center" style="position: relative;"><a class="article-category article-color d-block pt-lg-1" href="/news/category/trends"> Trends</a><a class="my-4" href="/news/14-laender-14-reporter"> <h2 class="article-headline pb-0 mb-3 ">14 Länder, 14 Reporter</h2> <p style="font-weight: normal; font-size: 0.9rem; line-height: 1.2rem">FOCUS Online startet Deutschlands größte Konstruktiv-Serie: In der Reportage-Reihe „14 Länder, 14 Reporter“ werden Lösungen aufgezeigt, die für unsere Gesellschaft ein Vorbild sein können. Dafür sind vierzehn unserer Redakteure um die Welt gereist.</p> </a> <div class="article-tags pb-lg-1"><a class="article-tag" href="/news/tag/focusonline"><span class="article-hash">#</span>focusonline</a><a class="article-tag" href="/news/tag/constructive"><span class="article-hash">#</span>constructive</a></div> </div> </div> </div> <div class="row no-gutters pb-3 pb-sm-4 mb-4 article-category-trends article-row article-row-odd"> <div class="col-sm-8 mb-0"><a class="position-relative d-block" href="/news/zusammenhalt-wird-gross-geschrieben-burda-auf-der-dmexco-2018"><img class="img-fluid" src="/files/_processed_/8/a/csm_BF_dmexco_6_461df1277d.jpg"> <div class="article-date"><span class="article-date-day">19</span><br><span class="article-date-month">Sept.</span><br><span class="article-date-year">2018</span><br></div> </a></div> <div class="col-sm-4 ps-0 ps-sm-4"> <div class="ml-sm-4 d-sm-flex h-100 align-items-center" style="position: relative;"><a class="article-category article-color d-block pt-lg-1" href="/news/category/trends"> Trends</a><a class="my-4" href="/news/zusammenhalt-wird-gross-geschrieben-burda-auf-der-dmexco-2018"> <h2 class="article-headline pb-0 mb-3 article-color">Zusammenhalt wird groß geschrieben: Burda auf der dmexco 2018</h2> </a> <div class="article-tags pb-lg-1"><a class="article-tag" href="/news/tag/goodvertising"><span class="article-hash">#</span>goodvertising</a><a class="article-tag" href="/news/tag/event"><span class="article-hash">#</span>event</a><a class="article-tag" href="/news/tag/gutenachrichten"><span class="article-hash">#</span>gutenachrichten</a></div> </div> </div> </div> <div class="row no-gutters pb-3 pb-sm-4 mb-4 article-category-trends article-row article-row-even"> <div class="col-sm-4 order-sm-2 mb-0"><a class="position-relative d-block" href="/news/die-zukunft-des-journalismus"><img class="img-fluid" src="/files/_processed_/b/0/csm_BF_FOCUSDinnerTalk_1_f7db9fa7af.jpg"> <div class="article-date"><span class="article-date-day">23</span><br><span class="article-date-month">Juli</span><br><span class="article-date-year">2018</span><br></div> </a></div> <div class="col-sm-8 order-sm-1 text-sm-end pe-4"> <div class="mr-sm-4 d-sm-flex h-100 align-items-center" style="position: relative;"><a class="article-category article-color d-block pt-lg-1" href="/news/category/trends"> Trends</a><a class="my-4" href="/news/die-zukunft-des-journalismus"> <h2 class="article-headline pb-0 mb-3 ">Die Zukunft des Journalismus</h2> <p style="font-weight: normal; font-size: 0.9rem; line-height: 1.2rem">Vergangene Woche haben FOCUS Magazin und FOCUS Online in Hamburg zum gemeinsamen Dinner-Abend geladen. Die Gastgeber Daniel Steil, Chefredakteur FOCUS Online, und Markus Krischer, stellvertretender Chefredakteur Focus, diskutierten unter Moderation von Susann Atwell mit Kunden, Agenturen und Kollegen zur Zukunft des Journalismus.</p> </a> <div class="article-tags pb-lg-1"><a class="article-tag" href="/news/tag/event"><span class="article-hash">#</span>event</a><a class="article-tag" href="/news/tag/focusonline"><span class="article-hash">#</span>focusonline</a><a class="article-tag" href="/news/tag/journalismus"><span class="article-hash">#</span>journalismus</a></div> </div> </div> </div> <div class="row no-gutters pb-3 pb-sm-4 mb-4 article-category-trends article-row article-row-odd"> <div class="col-sm-4 mb-0"><a class="position-relative d-block" href="/news/efahrercom-macht-mobil"><img class="img-fluid" src="/files/_processed_/c/9/csm_BF_Presse_EFahrer_Launch_75c02f9c1a.jpg"> <div class="article-date"><span class="article-date-day">18</span><br><span class="article-date-month">Juli</span><br><span class="article-date-year">2018</span><br></div> </a></div> <div class="col-sm-8 ps-0 ps-sm-4"> <div class="ml-sm-4 d-sm-flex h-100 align-items-center" style="position: relative;"><a class="article-category article-color d-block pt-lg-1" href="/news/category/trends"> Trends</a><a class="my-4" href="/news/efahrercom-macht-mobil"> <h2 class="article-headline pb-0 mb-3 ">EFAHRER.com macht mobil</h2> <p style="font-weight: normal; font-size: 0.9rem; line-height: 1.2rem">CHIP, Deutschlands größte Technik-Community, launcht ein neues Online-Vermittlungsportal für Elektromobilität: EFAHRER.com. Unter der Leitung von Dr. Markus Höllmüller wird das Portal sich auf unabhängige, neutrale Fahrzeugvergleiche, die redaktionelle Beratungskompetenz und Hintergrundberichte rund um das Trendthema E-Mobilität fokussieren.</p> </a> <div class="article-tags pb-lg-1"><a class="article-tag" href="/news/tag/emobilitaet"><span class="article-hash">#</span>emobilität</a><a class="article-tag" href="/news/tag/technology"><span class="article-hash">#</span>technology</a></div> </div> </div> </div> </div> </section> </div> </div> </main> <div class="container"> <ul class="navigation list-inline my-3 fw-bold"> <li class="list-inline-item me-0"><a href="/news">Blog</a></li> </ul> </div> <div class="footer-container"> <footer class="footer-start"> <div class="container"> <div class="row"> <div class="col-lg-6 h-100 text-center text-lg-start my-auto"><svg version="1.1" id="Ebene_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" width="245.342px" 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