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<li id="toc-Acquisition_of_Twitter_by_Elon_Musk" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Acquisition_of_Twitter_by_Elon_Musk"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.5</span> <span>Acquisition of Twitter by Elon Musk</span> </div> </a> <ul id="toc-Acquisition_of_Twitter_by_Elon_Musk-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Notes" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Notes"> <div class="vector-toc-text"> <span class="vector-toc-numb">4</span> <span>Notes</span> </div> </a> <ul id="toc-Notes-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-References" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#References"> <div class="vector-toc-text"> <span class="vector-toc-numb">5</span> <span>References</span> </div> </a> <ul id="toc-References-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Further_reading" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Further_reading"> <div class="vector-toc-text"> <span class="vector-toc-numb">6</span> <span>Further reading</span> </div> </a> <ul id="toc-Further_reading-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-External_links" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#External_links"> <div class="vector-toc-text"> <span class="vector-toc-numb">7</span> <span>External links</span> </div> </a> <ul id="toc-External_links-sublist" class="vector-toc-list"> </ul> </li> </ul> </div> </div> </nav> </div> </div> <div class="mw-content-container"> <main id="content" class="mw-body"> <header class="mw-body-header vector-page-titlebar"> <nav aria-label="Contents" class="vector-toc-landmark"> <div id="vector-page-titlebar-toc" class="vector-dropdown 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class="external text" href="https://geohack.toolforge.org/geohack.php?pagename=Market_Square_(San_Francisco)&params=37_46_35_N_122_25_01_W_region:US-CA_type:landmark"><span class="geo-default"><span class="geo-dms" title="Maps, aerial photos, and other data for this location"><span class="latitude">37°46′35″N</span> <span class="longitude">122°25′01″W</span></span></span><span class="geo-multi-punct"> / </span><span class="geo-nondefault"><span class="geo-dec" title="Maps, aerial photos, and other data for this location">37.77639°N 122.41694°W</span><span style="display:none"> / <span class="geo">37.77639; -122.41694</span></span></span></a></span></span></div></div> </div> <div id="siteSub" class="noprint">From Wikipedia, the free encyclopedia</div> </div> <div id="contentSub"><div id="mw-content-subtitle"></div></div> <div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none">Building in San Francisco, California</div> <p class="mw-empty-elt"> </p> <style data-mw-deduplicate="TemplateStyles:r1257001546">.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><table class="infobox vcard"><tbody><tr><th colspan="2" class="infobox-above fn org">Market Square</th></tr><tr><td colspan="2" class="infobox-image" style="text-align: center"><span class="mw-image-border" typeof="mw:File"><a href="/wiki/File:Twitter_Offices_in_San_Francisco.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/6/60/Twitter_Offices_in_San_Francisco.jpg/250px-Twitter_Offices_in_San_Francisco.jpg" decoding="async" width="250" height="167" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/6/60/Twitter_Offices_in_San_Francisco.jpg/375px-Twitter_Offices_in_San_Francisco.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/6/60/Twitter_Offices_in_San_Francisco.jpg/500px-Twitter_Offices_in_San_Francisco.jpg 2x" data-file-width="6000" data-file-height="4000" /></a></span><div class="infobox-caption" style="text-align: center">The building in May 2023</div></td></tr><tr><td colspan="2" class="infobox-image" style="text-align: center"><a class="mw-kartographer-map notheme mw-kartographer-container center" style="width: 250px; height: 200px;" data-mw-kartographer="mapframe" data-style="osm-intl" data-width="250" data-height="200" data-zoom="13" data-overlays="["_2f0e87b084ac3ef38182fbb1a2d51cb6308b1752"]"><img src="https://maps.wikimedia.org/img/osm-intl,13,a,a,250x200.png?lang=en&domain=en.wikipedia.org&title=Market_Square_%28San_Francisco%29&revid=1238805285&groups=_2f0e87b084ac3ef38182fbb1a2d51cb6308b1752" width="250" height="200" decoding="async" srcset="https://maps.wikimedia.org/img/osm-intl,13,a,a,250x200@2x.png?lang=en&domain=en.wikipedia.org&title=Market_Square_%28San_Francisco%29&revid=1238805285&groups=_2f0e87b084ac3ef38182fbb1a2d51cb6308b1752 2x" alt="Map" /></a></td></tr><tr><th scope="row" class="infobox-label">Former names</th><td class="infobox-data nickname">Western Furniture Exchange and Merchandise Mart<br />San Francisco Mart</td></tr><tr><th scope="row" class="infobox-label">Alternative names</th><td class="infobox-data nickname">Twitter Building</td></tr><tr><th colspan="2" class="infobox-header" style="background-color:#ededed">General information</th></tr><tr><th scope="row" class="infobox-label">Architectural style</th><td class="infobox-data category"><a href="/wiki/Art_Deco" title="Art Deco">Art Deco</a><br /><small>(Additional elements of <a href="/wiki/Mayan_Revival_Architecture" class="mw-redirect" title="Mayan Revival Architecture">Mayan Revival</a> and <a href="/wiki/International_Style" title="International Style">International Style</a>)</small></td></tr><tr><th scope="row" class="infobox-label">Address</th><td class="infobox-data">1355 <a href="/wiki/Market_Street_(San_Francisco)" title="Market Street (San Francisco)">Market Street</a></td></tr><tr><th scope="row" class="infobox-label">Town or city</th><td class="infobox-data"><a href="/wiki/San_Francisco" title="San Francisco">San Francisco</a>, California</td></tr><tr><th scope="row" class="infobox-label">Country</th><td class="infobox-data">United States</td></tr><tr><th scope="row" class="infobox-label"><a href="/wiki/Geographic_coordinate_system" title="Geographic coordinate system">Coordinates</a></th><td class="infobox-data"><span class="geo-inline"><style data-mw-deduplicate="TemplateStyles:r1156832818">.mw-parser-output .geo-default,.mw-parser-output .geo-dms,.mw-parser-output .geo-dec{display:inline}.mw-parser-output .geo-nondefault,.mw-parser-output .geo-multi-punct,.mw-parser-output .geo-inline-hidden{display:none}.mw-parser-output .longitude,.mw-parser-output .latitude{white-space:nowrap}</style><span class="plainlinks nourlexpansion"><a class="external text" href="https://geohack.toolforge.org/geohack.php?pagename=Market_Square_(San_Francisco)&params=37_46_35_N_122_25_01_W_region:US-CA_type:landmark"><span class="geo-default"><span class="geo-dms" title="Maps, aerial photos, and other data for this location"><span class="latitude">37°46′35″N</span> <span class="longitude">122°25′01″W</span></span></span><span class="geo-multi-punct"> / </span><span class="geo-nondefault"><span class="geo-dec" title="Maps, aerial photos, and other data for this location">37.77639°N 122.41694°W</span><span style="display:none"> / <span class="geo">37.77639; -122.41694</span></span></span></a></span></span></td></tr><tr><th scope="row" class="infobox-label">Year(s) built</th><td class="infobox-data">1936–1937</td></tr><tr><th scope="row" class="infobox-label">Opened</th><td class="infobox-data">July 31, 1937 (Dedication ceremony)<br />August 3, 1937 (Official opening)</td></tr><tr><th scope="row" class="infobox-label">Owner</th><td class="infobox-data"><style data-mw-deduplicate="TemplateStyles:r1126788409">.mw-parser-output .plainlist ol,.mw-parser-output .plainlist ul{line-height:inherit;list-style:none;margin:0;padding:0}.mw-parser-output .plainlist ol li,.mw-parser-output .plainlist ul li{margin-bottom:0}</style><div class="plainlist"><ul><li><a href="/wiki/JPMorgan_Chase" title="JPMorgan Chase">JPMorgan Chase</a></li><li><a href="/wiki/Shorenstein_Properties" title="Shorenstein Properties">Shorenstein Properties</a></li></ul></div></td></tr><tr><th scope="row" class="infobox-label">Landlord</th><td class="infobox-data">Shorenstein Properties</td></tr><tr><th colspan="2" class="infobox-header" style="background-color:#ededed">Technical details</th></tr><tr><th scope="row" class="infobox-label">Floor count</th><td class="infobox-data">11</td></tr><tr><th scope="row" class="infobox-label">Floor area</th><td class="infobox-data">1,000,000 square feet (93,000 m<sup>2</sup>)</td></tr><tr><th colspan="2" class="infobox-header" style="background-color:#ededed">Design and construction</th></tr><tr><th scope="row" class="infobox-label">Architecture firm</th><td class="infobox-data">Capital Co. Architects</td></tr></tbody></table> <p><b>Market Square</b> (formerly the <b>Western Furniture Exchange and Merchandise Mart</b>, the <b>San Francisco Mart</b>, and, colloquially, the <b>Twitter Building</b>) is an <a href="/wiki/Art_Deco" title="Art Deco">Art Deco</a> building in the <a href="/wiki/Mid-Market,_San_Francisco" title="Mid-Market, San Francisco">Mid-Market</a> neighborhood of <a href="/wiki/San_Francisco" title="San Francisco">San Francisco</a>, California, United States. Located at 1355 <a href="/wiki/Market_Street_(San_Francisco)" title="Market Street (San Francisco)">Market Street</a>, it was constructed in 1937 and originally served as a showroom for retailers and wholesalers in the furniture industry. In the early 21st century, the building underwent an extensive conversion into office and retail space, and is most well known as the former headquarters of <a href="/wiki/Twitter,_Inc." title="Twitter, Inc.">Twitter, Inc.</a> and its successor <a href="/wiki/X_Corp." title="X Corp.">X Corp.</a> until 2024. </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="Site">Site</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Market_Square_(San_Francisco)&action=edit&section=1" title="Edit section: Site"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The building is located at 1355 <a href="/wiki/Market_Street_(San_Francisco)" title="Market Street (San Francisco)">Market Street</a>,<sup id="cite_ref-:8_1-0" class="reference"><a href="#cite_note-:8-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-:9_2-0" class="reference"><a href="#cite_note-:9-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> occupying the length of the <a href="/wiki/City_block" title="City block">city block</a> between Ninth and Tenth Streets, bounded on the other side by Stevenson Street.<sup id="cite_ref-:0_3-0" class="reference"><a href="#cite_note-:0-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> This places the building in <a href="/wiki/San_Francisco" title="San Francisco">San Francisco</a>'s <a href="/wiki/Mid-Market,_San_Francisco" title="Mid-Market, San Francisco">Mid-Market</a> neighborhood,<sup id="cite_ref-:0_3-1" class="reference"><a href="#cite_note-:0-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> which is bounded by Fifth Street, Market Street, <a href="/wiki/Mission_Street" title="Mission Street">Mission Street</a>, and <a href="/wiki/Van_Ness_Avenue" title="Van Ness Avenue">Van Ness Avenue</a>,<sup id="cite_ref-:1_4-0" class="reference"><a href="#cite_note-:1-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> in the city's <a href="/wiki/Central_business_district" title="Central business district">central business district</a>.<sup id="cite_ref-:11_5-0" class="reference"><a href="#cite_note-:11-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> Historically, this area around the site on Market Street was a theater district occupied by numerous <a href="/wiki/Theater_(structure)" title="Theater (structure)">theaters</a> and <a href="/wiki/Movie_palaces" class="mw-redirect" title="Movie palaces">movie palaces</a> during the early 20th century, such as the <a href="/wiki/Fox_Theatre_(San_Francisco)" title="Fox Theatre (San Francisco)">Fox Theatre</a>, which was situated across the street from the building.<sup id="cite_ref-:0_3-2" class="reference"><a href="#cite_note-:0-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-:6_6-0" class="reference"><a href="#cite_note-:6-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Architecture">Architecture</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Market_Square_(San_Francisco)&action=edit&section=2" title="Edit section: Architecture"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-halign-left" typeof="mw:File/Thumb"><a href="/wiki/File:Twitter_Headquarters.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/2/2f/Twitter_Headquarters.jpg/250px-Twitter_Headquarters.jpg" decoding="async" width="250" height="167" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/2/2f/Twitter_Headquarters.jpg/375px-Twitter_Headquarters.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/2/2f/Twitter_Headquarters.jpg/500px-Twitter_Headquarters.jpg 2x" data-file-width="1024" data-file-height="683" /></a><figcaption>Front façade of the building, 2012</figcaption></figure> <p>The building is primarily designed in the <a href="/wiki/Art_Deco" title="Art Deco">Art Deco</a> style,<sup id="cite_ref-:3_7-0" class="reference"><a href="#cite_note-:3-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-:4_8-0" class="reference"><a href="#cite_note-:4-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-:5_9-0" class="reference"><a href="#cite_note-:5-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-:10_10-0" class="reference"><a href="#cite_note-:10-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> with additional elements of <a href="/wiki/Mayan_Revival_architecture" title="Mayan Revival architecture">Mayan Revival architecture</a>.<sup id="cite_ref-:0_3-3" class="reference"><a href="#cite_note-:0-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-:1_4-1" class="reference"><a href="#cite_note-:1-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> A <a href="/wiki/Penthouse_apartment" title="Penthouse apartment">penthouse</a> was given a later renovation in the <a href="/wiki/International_Style" title="International Style">International Style</a>.<sup id="cite_ref-:0_3-4" class="reference"><a href="#cite_note-:0-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> The building was designed by the <a href="/wiki/Architectural_firm" title="Architectural firm">architectural firm</a> of Capital Co. Architects, though preservationists are not sure of any of the specific <a href="/wiki/Architects" class="mw-redirect" title="Architects">architects</a> who were involved in the project.<sup id="cite_ref-:0_3-5" class="reference"><a href="#cite_note-:0-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> In its current configuration, after several extensive renovations and expansions, it has an L-shaped layout, with <a href="/wiki/Frontage" title="Frontage">frontages</a> along Market, Ninth, and Tenth Streets.<sup id="cite_ref-:0_3-6" class="reference"><a href="#cite_note-:0-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> Each <a href="/wiki/Fa%C3%A7ade" title="Façade">façade</a> has multiple sand-colored <a href="/wiki/Terracotta" title="Terracotta">terracotta</a> columns that are separated by <a href="/wiki/Friezes" class="mw-redirect" title="Friezes">friezes</a> and accompanied by grate work over each entryway.<sup id="cite_ref-:0_3-7" class="reference"><a href="#cite_note-:0-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> Between all 11 stories,<sup id="cite_ref-:3_7-1" class="reference"><a href="#cite_note-:3-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-:2_11-0" class="reference"><a href="#cite_note-:2-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> it has a <a href="/wiki/Floor_area" title="Floor area">floor area</a> of approximately 1,000,000 square feet (93,000 m<sup>2</sup>).<sup id="cite_ref-:9_2-1" class="reference"><a href="#cite_note-:9-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-:10_10-1" class="reference"><a href="#cite_note-:10-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> It is connected to a nearby building on the same block by a <a href="/wiki/Skyway" title="Skyway">skyway</a>.<sup id="cite_ref-:7_12-0" class="reference"><a href="#cite_note-:7-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="History">History</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Market_Square_(San_Francisco)&action=edit&section=3" title="Edit section: History"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <div class="mw-heading mw-heading3"><h3 id="Opening">Opening</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Market_Square_(San_Francisco)&action=edit&section=4" title="Edit section: Opening"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure typeof="mw:File/Thumb"><a href="/wiki/File:Angelo_Joseph_Rossi.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/8/8c/Angelo_Joseph_Rossi.jpg/150px-Angelo_Joseph_Rossi.jpg" decoding="async" width="150" height="207" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/8/8c/Angelo_Joseph_Rossi.jpg/226px-Angelo_Joseph_Rossi.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/8/8c/Angelo_Joseph_Rossi.jpg/300px-Angelo_Joseph_Rossi.jpg 2x" data-file-width="1468" data-file-height="2022" /></a><figcaption><a href="/wiki/San_Francisco_Mayor" class="mw-redirect" title="San Francisco Mayor">San Francisco Mayor</a> <a href="/wiki/Angelo_Joseph_Rossi" title="Angelo Joseph Rossi">Angelo Joseph Rossi</a> <i>(pictured 1937)</i> spoke at the dedication ceremony for the building on July 31, 1937.<sup id="cite_ref-:0_3-8" class="reference"><a href="#cite_note-:0-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup></figcaption></figure> <p>The <b>Western Furniture Exchange and Merchandise Mart</b>, also known as the <b>San Francisco Mart</b>,<sup id="cite_ref-:9_2-2" class="reference"><a href="#cite_note-:9-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> was completed in mid-1937, after about one year of construction, at a cost of about $3 million (equivalent to $61,000,000 in 2022).<sup id="cite_ref-:0_3-9" class="reference"><a href="#cite_note-:0-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> It was designed to serve as a trade center for <a href="/wiki/Retailers" class="mw-redirect" title="Retailers">retailers</a> and <a href="/wiki/Wholesalers" class="mw-redirect" title="Wholesalers">wholesalers</a> in the <a href="/wiki/Furniture_industry" class="mw-redirect" title="Furniture industry">furniture industry</a>, and in its initial design, it featured nine floors covering over 600,000 sq ft (56,000 m<sup>2</sup>) dedicated to <a href="/wiki/Showrooms" class="mw-redirect" title="Showrooms">showrooms</a>.<sup id="cite_ref-:0_3-10" class="reference"><a href="#cite_note-:0-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-:10_10-2" class="reference"><a href="#cite_note-:10-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> It was built during a time when trade centers such as this were being constructed in many large cities throughout the United States, such as the <a href="/wiki/Merchandise_Mart" title="Merchandise Mart">Merchandise Mart</a> in Chicago.<sup id="cite_ref-:0_3-11" class="reference"><a href="#cite_note-:0-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> Additionally, the top floor served as the headquarters for local radio station <a href="/wiki/KSAN_(AM)" class="mw-redirect" title="KSAN (AM)">KSAN</a>, with a large broadcast antenna fixed atop the building.<sup id="cite_ref-:0_3-12" class="reference"><a href="#cite_note-:0-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> On July 31, a <a href="/wiki/Dedication_(ritual)" title="Dedication (ritual)">dedication</a> ceremony was held at the building that consisted of a luncheon attended by <a href="/wiki/San_Francisco_Mayor" class="mw-redirect" title="San Francisco Mayor">San Francisco Mayor</a> <a href="/wiki/Angelo_Joseph_Rossi" title="Angelo Joseph Rossi">Angelo Joseph Rossi</a>, who said in a speech, "This building sprang into life in less than a year, constituting San Francisco's answer to the <a href="/wiki/Great_Depression_in_the_United_States" title="Great Depression in the United States">Depression</a>. The new mart captures the old spirit of <a href="/wiki/Western_United_States" title="Western United States">the West</a> and shows that men still have the courage to dream despite obstacles that may arise".<sup id="cite_ref-:0_3-13" class="reference"><a href="#cite_note-:0-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> Several days later, on August 3, the mart officially opened, with the <a href="/wiki/Keynote_speaker" class="mw-redirect" title="Keynote speaker">keynote speaker</a> for the event being Executive Vice President Roscoe R. Rau of the National Retail Furniture Association.<sup id="cite_ref-:0_3-14" class="reference"><a href="#cite_note-:0-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Renovations_and_sale">Renovations and sale</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Market_Square_(San_Francisco)&action=edit&section=5" title="Edit section: Renovations and sale"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Over the next several decades after its opening, the building experienced several significant renovations.<sup id="cite_ref-:0_3-15" class="reference"><a href="#cite_note-:0-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> During World War II, an outdoor <a href="/wiki/Patio" title="Patio">patio</a> was reconfigured into a <a href="/wiki/Warehouse" title="Warehouse">warehouse</a>, with <a href="/wiki/Douglas_fir" title="Douglas fir">Douglas fir</a> wood being used in place of steel and concrete due to wartime materials rationing.<sup id="cite_ref-:0_3-16" class="reference"><a href="#cite_note-:0-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> In 1947, the building's owners purchased several adjacent parcels along Ninth Street and built an addition to the building, giving it its L-shaped layout and adding about 220,000 sq ft (20,000 m<sup>2</sup>) of showroom space.<sup id="cite_ref-:0_3-17" class="reference"><a href="#cite_note-:0-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> In 1958, the tenth floor of the building was expanded to add more showroom space, while the building's penthouse was expanded and given a new façade.<sup id="cite_ref-:0_3-18" class="reference"><a href="#cite_note-:0-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> In 1963, an eleventh floor was added to the penthouse.<sup id="cite_ref-:0_3-19" class="reference"><a href="#cite_note-:0-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> Around this time, the building was purchased by the ADCO Group of New York City.<sup id="cite_ref-:0_3-20" class="reference"><a href="#cite_note-:0-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> Between 1974 and 1975, Mart 2, a nearby building along Stevenson and Tenth Streets designed by local architect Jorge de Quesada, was constructed and connected to the main building by several skyways.<sup id="cite_ref-:0_3-21" class="reference"><a href="#cite_note-:0-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> In 1989, the lobby and ground floor underwent a renovation.<sup id="cite_ref-:0_3-22" class="reference"><a href="#cite_note-:0-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Decline_and_reuse">Decline and reuse</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Market_Square_(San_Francisco)&action=edit&section=6" title="Edit section: Decline and reuse"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Starting in the 1980s,<sup id="cite_ref-:1_4-2" class="reference"><a href="#cite_note-:1-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> the mart began to wane in popularity,<sup id="cite_ref-:0_3-23" class="reference"><a href="#cite_note-:0-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> coinciding with a decline in the neighborhood, which was experiencing <a href="/wiki/Urban_decay" title="Urban decay">urban decay</a>.<sup id="cite_ref-:3_7-2" class="reference"><a href="#cite_note-:3-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-:4_8-1" class="reference"><a href="#cite_note-:4-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> In 1985, given the poor state of the Mid-Market, columnist <a href="/wiki/Herb_Caen" title="Herb Caen">Herb Caen</a> of the <i><a href="/wiki/San_Francisco_Chronicle" title="San Francisco Chronicle">San Francisco Chronicle</a></i> called the area "Le Grand <a href="/wiki/Pissoir" title="Pissoir">Pissoir</a>",<sup id="cite_ref-:1_4-3" class="reference"><a href="#cite_note-:1-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> while a 2022 article in <i><a href="/wiki/The_San_Francisco_Standard" title="The San Francisco Standard">The San Francisco Standard</a></i> called it "a forlorn cityscape of half-empty buildings, struggling storefronts and troubled people living on the streets".<sup id="cite_ref-:11_5-1" class="reference"><a href="#cite_note-:11-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> From 2005 to 2008, the number of retailers who actively used the space fell from 300 to 30.<sup id="cite_ref-:0_3-24" class="reference"><a href="#cite_note-:0-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> This decline was primarily driven by changes in wholesale buying patterns and from increased competition from other wholesaling venues.<sup id="cite_ref-:0_3-25" class="reference"><a href="#cite_note-:0-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> During this time, a semi-annual <a href="/wiki/Trade_show" title="Trade show">trade show</a> that was held at the mart relocated to the <a href="/wiki/World_Market_Center_Las_Vegas" title="World Market Center Las Vegas">World Market Center Las Vegas</a>, while many <a href="/wiki/High-end" class="mw-redirect" title="High-end">high-end</a> retailers moved to other <a href="/wiki/Boutique" title="Boutique">boutique</a> venues in San Francisco.<sup id="cite_ref-:8_1-1" class="reference"><a href="#cite_note-:8-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> Around 2006, ADCO Group considered converting some of the building's upper floors into condominiums, though they ultimately decided against these plans.<sup id="cite_ref-:0_3-26" class="reference"><a href="#cite_note-:0-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-:5_9-1" class="reference"><a href="#cite_note-:5-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> Instead, the company decided to renovate the building for retail and office space.<sup id="cite_ref-:0_3-27" class="reference"><a href="#cite_note-:0-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> In January 2008, the company gave notice to the remaining vendors that they would have to vacate the building by the end of the year, after which it would undergo a conversion that was estimated to take about 18 months.<sup id="cite_ref-:5_9-2" class="reference"><a href="#cite_note-:5-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> This conversion process coincided in part with the <a href="/wiki/Great_Recession_in_the_United_States" title="Great Recession in the United States">Great Recession</a>,<sup id="cite_ref-:0_3-28" class="reference"><a href="#cite_note-:0-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> which left about half of Mid-Market's offices and 30 percent of the neighborhood's retail centers vacant.<sup id="cite_ref-:11_5-2" class="reference"><a href="#cite_note-:11-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> </p><p>In 2011, the building was purchased from ADCO Group by San Francisco-based <a href="/wiki/Shorenstein_Properties" title="Shorenstein Properties">Shorenstein Properties</a> for $110 million ($140,000,000 in 2022).<sup id="cite_ref-:0_3-29" class="reference"><a href="#cite_note-:0-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> According to a spokesperson for Shorenstein, part of the appeal of the building was its resemblance to the <a href="/wiki/Russ_Building" title="Russ Building">Russ Building</a>, a similar Art Deco-Mayan Revival building that served as Shorenstein's headquarters.<sup id="cite_ref-:0_3-30" class="reference"><a href="#cite_note-:0-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> According to Kristina Shevory of <i><a href="/wiki/The_New_York_Times" title="The New York Times">The New York Times</a></i>, another reason the company, which was "known for its <a href="/wiki/Blue_chip_(stock_market)" title="Blue chip (stock market)">blue-chip</a> office towers in the <a href="/wiki/Financial_District,_San_Francisco" title="Financial District, San Francisco">Financial District</a>", to buy the building was that it offered a significant amount of office space during a time when the available amount in San Francisco was fairly small.<sup id="cite_ref-:2_11-1" class="reference"><a href="#cite_note-:2-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> Shorenstein continued work on the renovations, ultimately spending approximately $300 million.<sup id="cite_ref-:0_3-31" class="reference"><a href="#cite_note-:0-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> RMW Architecture and Interiors served as the architectural firm for the project, while BCV Architects + Interiors designed many of the public and retail spaces in the building.<sup id="cite_ref-:0_3-32" class="reference"><a href="#cite_note-:0-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> They also performed a thorough renovation on Mart 2.<sup id="cite_ref-:0_3-33" class="reference"><a href="#cite_note-:0-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Twitter_relocates_their_headquarters">Twitter relocates their headquarters</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Market_Square_(San_Francisco)&action=edit&section=7" title="Edit section: Twitter relocates their headquarters"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure typeof="mw:File/Thumb"><a href="/wiki/File:Twitter_headquarters_in_San_Francisco_(TK2).JPG" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/4/4e/Twitter_headquarters_in_San_Francisco_%28TK2%29.JPG/300px-Twitter_headquarters_in_San_Francisco_%28TK2%29.JPG" decoding="async" width="300" height="200" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/4/4e/Twitter_headquarters_in_San_Francisco_%28TK2%29.JPG/450px-Twitter_headquarters_in_San_Francisco_%28TK2%29.JPG 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/4/4e/Twitter_headquarters_in_San_Francisco_%28TK2%29.JPG/600px-Twitter_headquarters_in_San_Francisco_%28TK2%29.JPG 2x" data-file-width="5760" data-file-height="3840" /></a><figcaption>The building in 2016, with a <a href="/wiki/Twitter" title="Twitter">Twitter</a> sign at the intersection of Market and Tenth Streets</figcaption></figure> <p>Around the same time that Shorenstein was purchasing the property, <a href="/wiki/Twitter,_Inc." title="Twitter, Inc.">Twitter, Inc.</a>, the company that owned the social networking service <a href="/wiki/Twitter" title="Twitter">Twitter</a>, was in negotiations to relocate its headquarters to the building.<sup id="cite_ref-:0_3-34" class="reference"><a href="#cite_note-:0-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> At the time, the company, which had been founded in San Francisco in 2006,<sup id="cite_ref-:12_13-0" class="reference"><a href="#cite_note-:12-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> was based in the <a href="/wiki/South_of_Market,_San_Francisco" title="South of Market, San Francisco">South of Market</a> neighborhood,<sup id="cite_ref-:8_1-2" class="reference"><a href="#cite_note-:8-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> which was home to several other <a href="/wiki/Startup_companies" class="mw-redirect" title="Startup companies">startup companies</a>.<sup id="cite_ref-:6_6-1" class="reference"><a href="#cite_note-:6-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> However, the company was planning to relocate outside of the city to <a href="/wiki/Brisbane,_California" title="Brisbane, California">Brisbane, California</a>,<sup id="cite_ref-:1_4-4" class="reference"><a href="#cite_note-:1-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> in nearby <a href="/wiki/Silicon_Valley" title="Silicon Valley">Silicon Valley</a>, where other technology companies such as <a href="/wiki/Meta_Platforms" title="Meta Platforms">Facebook</a> and <a href="/wiki/Google" title="Google">Google</a> were based.<sup id="cite_ref-:6_6-2" class="reference"><a href="#cite_note-:6-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> According to Twitter executive <a href="/wiki/Colin_Crowell" title="Colin Crowell">Colin Crowell</a>, the company, which was planning to double their staff, did not believe that remaining in San Francisco was optimal given the city's <a href="/wiki/Payroll_tax" title="Payroll tax">payroll tax</a>.<sup id="cite_ref-:6_6-3" class="reference"><a href="#cite_note-:6-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> The company had also expressed interest in the mart as a possible new headquarters location, and city leaders such as Mayor <a href="/wiki/Ed_Lee" title="Ed Lee">Ed Lee</a> brokered a deal that would give companies based in the area around the building a six-year period during which they would not have to pay any payroll tax on new jobs.<sup id="cite_ref-:6_6-4" class="reference"><a href="#cite_note-:6-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> In addition to keeping Twitter from relocating out of the city,<sup id="cite_ref-:6_6-5" class="reference"><a href="#cite_note-:6-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> local leaders were hopeful that the tax break deal would encourage more companies to relocate to Mid-Market, leading to an <a href="/wiki/Urban_renewal" title="Urban renewal">urban renewal</a> of the area, which still had a bad reputation for crime and <a href="/wiki/Homelessness_in_California" title="Homelessness in California">homelessness</a>.<sup id="cite_ref-:1_4-5" class="reference"><a href="#cite_note-:1-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> </p><p>In April 2011, Twitter announced they would be relocating their headquarters to the building,<sup id="cite_ref-:2_11-2" class="reference"><a href="#cite_note-:2-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> which was now known as <b>Market Square</b>.<sup id="cite_ref-:9_2-3" class="reference"><a href="#cite_note-:9-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-14" class="reference"><a href="#cite_note-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup> Twitter officially completed their relocation in June 2012,<sup id="cite_ref-:8_1-3" class="reference"><a href="#cite_note-:8-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-:1_4-6" class="reference"><a href="#cite_note-:1-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-15" class="reference"><a href="#cite_note-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup> occupying the seventh, eighth, and ninth floors.<sup id="cite_ref-:3_7-3" class="reference"><a href="#cite_note-:3-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> IA Architects and Lundberg Design collaborated on the interior design for the headquarters.<sup id="cite_ref-:3_7-4" class="reference"><a href="#cite_note-:3-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> The lease, which would last until 2021, gave the company over 200,000 sq ft (19,000 m<sup>2</sup>) of floor space, with the option to expand if needed.<sup id="cite_ref-:2_11-3" class="reference"><a href="#cite_note-:2-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-16" class="reference"><a href="#cite_note-16"><span class="cite-bracket">[</span>note 1<span class="cite-bracket">]</span></a></sup> Following the move, the building became locally known as the "Twitter Building",<sup id="cite_ref-:10_10-3" class="reference"><a href="#cite_note-:10-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> while the surrounding area was nicknamed "Twitterloin", a <a href="/wiki/Portmanteau" class="mw-redirect" title="Portmanteau">portmanteau</a> of Twitter and the nearby <a href="/wiki/Tenderloin,_San_Francisco" title="Tenderloin, San Francisco">Tenderloin</a> neighborhood.<sup id="cite_ref-:8_1-4" class="reference"><a href="#cite_note-:8-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> </p><p>In 2015, Shorenstein began to seek offers for the property,<sup id="cite_ref-17" class="reference"><a href="#cite_note-17"><span class="cite-bracket">[</span>16<span class="cite-bracket">]</span></a></sup> and in August of that year, they sold a 98 percent stake in the building to the asset management division of <a href="/wiki/JPMorgan_Chase" title="JPMorgan Chase">JPMorgan Chase</a>, with a valuation of $920 million.<sup id="cite_ref-18" class="reference"><a href="#cite_note-18"><span class="cite-bracket">[</span>17<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-19" class="reference"><a href="#cite_note-19"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup> At the time, in addition to Twitter, which was still the majority leaseholder, other tenants in the building included <a href="/wiki/Yammer" class="mw-redirect" title="Yammer">Yammer</a>, a social networking service owned by <a href="/wiki/Microsoft" title="Microsoft">Microsoft</a>, and several <a href="/wiki/Fine_dining" title="Fine dining">fine dining</a> restaurants in the building's lower levels.<sup id="cite_ref-20" class="reference"><a href="#cite_note-20"><span class="cite-bracket">[</span>19<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-21" class="reference"><a href="#cite_note-21"><span class="cite-bracket">[</span>20<span class="cite-bracket">]</span></a></sup> In 2017, a new skyway was added to connect Market Square to Mart 2, as the previous bridge had been removed in 2011 due to not being compliant with the <a href="/wiki/Americans_with_Disabilities_Act_of_1990" title="Americans with Disabilities Act of 1990">Americans with Disabilities Act of 1990</a>.<sup id="cite_ref-:7_12-1" class="reference"><a href="#cite_note-:7-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Acquisition_of_Twitter_by_Elon_Musk">Acquisition of Twitter by Elon Musk</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Market_Square_(San_Francisco)&action=edit&section=8" title="Edit section: Acquisition of Twitter by Elon Musk"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1236090951">.mw-parser-output .hatnote{font-style:italic}.mw-parser-output div.hatnote{padding-left:1.6em;margin-bottom:0.5em}.mw-parser-output .hatnote i{font-style:normal}.mw-parser-output .hatnote+link+.hatnote{margin-top:-0.5em}@media print{body.ns-0 .mw-parser-output .hatnote{display:none!important}}</style><div role="note" class="hatnote navigation-not-searchable">Main article: <a href="/wiki/Acquisition_of_Twitter_by_Elon_Musk" title="Acquisition of Twitter by Elon Musk">Acquisition of Twitter by Elon Musk</a></div><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951"><div role="note" class="hatnote navigation-not-searchable">Further information: <a href="/wiki/Twitter_under_Elon_Musk" title="Twitter under Elon Musk">Twitter under Elon Musk</a></div> <p>In 2022, Twitter was purchased by <a href="/wiki/Business_magnate" title="Business magnate">business magnate</a> <a href="/wiki/Elon_Musk" title="Elon Musk">Elon Musk</a> in a $44 billion deal.<sup id="cite_ref-:13_22-0" class="reference"><a href="#cite_note-:13-22"><span class="cite-bracket">[</span>21<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-:15_23-0" class="reference"><a href="#cite_note-:15-23"><span class="cite-bracket">[</span>22<span class="cite-bracket">]</span></a></sup> In April of that year, prior to the acquisition, Musk had tweeted about converting Twitter's headquarters into a <a href="/wiki/Homeless_shelter" title="Homeless shelter">homeless shelter</a>, which generated some support from fellow business magnate <a href="/wiki/Jeff_Bezos" title="Jeff Bezos">Jeff Bezos</a>.<sup id="cite_ref-24" class="reference"><a href="#cite_note-24"><span class="cite-bracket">[</span>23<span class="cite-bracket">]</span></a></sup> In December of that year, following the acquisition, the <i><a href="/wiki/New_York_Post" title="New York Post">New York Post</a></i> reported that Musk could relocate Twitter's headquarters from San Francisco following an incident wherein the city launched a probe into possible zoning violations performed by the company.<sup id="cite_ref-:12_13-1" class="reference"><a href="#cite_note-:12-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> At the time, the company occupied 379,000 sq ft (35,200 m<sup>2</sup>) at Market Square, with a lease scheduled to end in 2028.<sup id="cite_ref-:12_13-2" class="reference"><a href="#cite_note-:12-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> In November 2022, Musk fired roughly half of the company's 7,500-person workforce,<sup id="cite_ref-:15_23-1" class="reference"><a href="#cite_note-:15-23"><span class="cite-bracket">[</span>22<span class="cite-bracket">]</span></a></sup> which was followed by a mass resignation of several hundred Twitter employees in response to Musk's leadership.<sup id="cite_ref-25" class="reference"><a href="#cite_note-25"><span class="cite-bracket">[</span>24<span class="cite-bracket">]</span></a></sup> Around this time, on November 17, an activist projected signs onto the side of the building that were critical of Musk.<sup id="cite_ref-26" class="reference"><a href="#cite_note-26"><span class="cite-bracket">[</span>25<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-27" class="reference"><a href="#cite_note-27"><span class="cite-bracket">[</span>26<span class="cite-bracket">]</span></a></sup> By January 2023, Twitter's physical presence in the building had declined from six floors to just two floors.<sup id="cite_ref-:15_23-2" class="reference"><a href="#cite_note-:15-23"><span class="cite-bracket">[</span>22<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-28" class="reference"><a href="#cite_note-28"><span class="cite-bracket">[</span>27<span class="cite-bracket">]</span></a></sup> That same month, a lawsuit was filed in a California superior court alleging that the company had failed to pay rent for both December 2022 and January 2023 on the Market Square property.<sup id="cite_ref-29" class="reference"><a href="#cite_note-29"><span class="cite-bracket">[</span>28<span class="cite-bracket">]</span></a></sup> </p><p>In July 2023, Musk initiated a rebrand of the website from Twitter to X, and on the morning of July 24, a large logo X was projected onto the side of the building.<sup id="cite_ref-30" class="reference"><a href="#cite_note-30"><span class="cite-bracket">[</span>29<span class="cite-bracket">]</span></a></sup> That same month, Musk announced that the company's headquarters would remain in San Francisco, saying in a post on the website:<sup id="cite_ref-:14_31-0" class="reference"><a href="#cite_note-:14-31"><span class="cite-bracket">[</span>30<span class="cite-bracket">]</span></a></sup> </p> <style data-mw-deduplicate="TemplateStyles:r1244412712">.mw-parser-output .templatequote{overflow:hidden;margin:1em 0;padding:0 32px}.mw-parser-output .templatequotecite{line-height:1.5em;text-align:left;margin-top:0}@media(min-width:500px){.mw-parser-output .templatequotecite{padding-left:1.6em}}</style><blockquote class="templatequote"><p>Many have offered rich incentives for X (<abbr title="formerly known as">fka</abbr> Twitter) to move its HQ out of San Francisco. Moreover, the city is in a doom spiral with one company after another left or leaving. Therefore, they expect X will move too. We will not. You only know who your real friends are when the chips are down. San Francisco, beautiful San Francisco, though others forsake you, we will always be your friend.</p></blockquote> <p>In late July 2023, a large metal X sign was installed atop the building.<sup id="cite_ref-:14_31-1" class="reference"><a href="#cite_note-:14-31"><span class="cite-bracket">[</span>30<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-32" class="reference"><a href="#cite_note-32"><span class="cite-bracket">[</span>31<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-33" class="reference"><a href="#cite_note-33"><span class="cite-bracket">[</span>32<span class="cite-bracket">]</span></a></sup> This sign was later dismantled and removed after the city issued a <a href="/wiki/Notice_of_violation_(US)" class="mw-redirect" title="Notice of violation (US)">notice of violation</a>.<sup id="cite_ref-34" class="reference"><a href="#cite_note-34"><span class="cite-bracket">[</span>33<span class="cite-bracket">]</span></a></sup> Prior to this, the <a href="/wiki/San_Francisco_Police_Department" title="San Francisco Police Department">San Francisco Police Department</a> had stopped workers from removing a Twitter sign off of the building because they had not properly secured the worksite before beginning the dismantling.<sup id="cite_ref-:13_22-1" class="reference"><a href="#cite_note-:13-22"><span class="cite-bracket">[</span>21<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Notes">Notes</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Market_Square_(San_Francisco)&action=edit&section=9" title="Edit section: Notes"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist"> <div class="mw-references-wrap"><ol class="references"> <li id="cite_note-16"><span class="mw-cite-backlink"><b><a href="#cite_ref-16">^</a></b></span> <span class="reference-text">Sources vary on the exact square footage Twitter received with their lease. A 2013 article in <i><a href="/wiki/The_New_York_Times" title="The New York Times">The New York Times</a></i> states that the lease was for 295,000 sq ft (27,400 m<sup>2</sup>),<sup id="cite_ref-:2_11-4" class="reference"><a href="#cite_note-:2-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> while a <i><a href="/wiki/Los_Angeles_Times" title="Los Angeles Times">Los Angeles Times</a></i> article from the same year states that their initial lease was for 215,000 sq ft (20,000 m<sup>2</sup>).<sup id="cite_ref-:4_8-2" class="reference"><a href="#cite_note-:4-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> Additionally, the <i>Los Angeles Times</i> article states that the company paid $35 per square foot in their initial lease and that, as of 2013, the company occupied about 300,000 square feet (28,000 m<sup>2</sup>) of office space in the building.<sup id="cite_ref-:4_8-3" class="reference"><a href="#cite_note-:4-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup></span> </li> </ol></div></div> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Market_Square_(San_Francisco)&action=edit&section=10" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239543626"><div class="reflist"> <div class="mw-references-wrap mw-references-columns"><ol class="references"> <li id="cite_note-:8-1"><span class="mw-cite-backlink">^ <a href="#cite_ref-:8_1-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-:8_1-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-:8_1-2"><sup><i><b>c</b></i></sup></a> <a href="#cite_ref-:8_1-3"><sup><i><b>d</b></i></sup></a> <a href="#cite_ref-:8_1-4"><sup><i><b>e</b></i></sup></a></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite id="CITEREFThomas2012" class="citation web cs1">Thomas, Owen (June 9, 2012). <a rel="nofollow" class="external text" href="https://www.businessinsider.com/twitter-795-folsom-last-day-2012-6">"Twitter Flies The Nest And Moves Into Its New 1355 Market Street Headquarters"</a>. <i><a href="/wiki/Business_Insider" title="Business Insider">Business Insider</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20221206105524/https://www.businessinsider.com/twitter-795-folsom-last-day-2012-6?r=US&IR=T">Archived</a> from the original on December 6, 2022<span class="reference-accessdate">. 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Retrieved <span class="nowrap">August 25,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=New+York+Post&rft.atitle=Elon+Musk+wants+to+turn+Twitter+HQ+into+a+homeless+shelter&rft.date=2022-04-11&rft.aulast=Zilber&rft.aufirst=Ariel&rft_id=https%3A%2F%2Fnypost.com%2F2022%2F04%2F11%2Felon-musk-wants-to-turn-twitter-hq-into-a-homeless-shelter%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMarket+Square+%28San+Francisco%29" class="Z3988"></span></span> </li> <li id="cite_note-25"><span class="mw-cite-backlink"><b><a href="#cite_ref-25">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFSato2022" class="citation web cs1">Sato, Mia (November 17, 2022). <a rel="nofollow" class="external text" href="https://www.theverge.com/2022/11/17/23465274/hundreds-of-twitter-employees-resign-from-elon-musk-hardcore-deadline">"Hundreds of employees opt out of Elon Musk's 'extremely hardcore' Twitter"</a>. <i><a href="/wiki/The_Verge" title="The Verge">The Verge</a></i>. <a href="/wiki/Vox_Media" title="Vox Media">Vox Media</a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20221118000812/https://www.theverge.com/2022/11/17/23465274/hundreds-of-twitter-employees-resign-from-elon-musk-hardcore-deadline">Archived</a> from the original on November 18, 2022<span class="reference-accessdate">. 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January 3, 2023. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230705124056/https://therealdeal.com/sanfrancisco/2023/01/03/twitter-sheds-two-thirds-of-its-hq-offices-in-san-francisco/">Archived</a> from the original on July 5, 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">August 25,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+Real+Deal&rft.atitle=Twitter+Vacates+Four+of+Six+Floors+at+SF+Mid-Market+HQ&rft.date=2023-01-03&rft_id=https%3A%2F%2Ftherealdeal.com%2Fsanfrancisco%2F2023%2F01%2F03%2Ftwitter-sheds-two-thirds-of-its-hq-offices-in-san-francisco%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMarket+Square+%28San+Francisco%29" class="Z3988"></span></span> </li> <li id="cite_note-29"><span class="mw-cite-backlink"><b><a href="#cite_ref-29">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFBrodkin2023" class="citation web cs1">Brodkin, Jon (January 24, 2023). <a rel="nofollow" class="external text" href="https://arstechnica.com/tech-policy/2023/01/twitters-landlord-sues-for-millions-in-unpaid-rent-at-firms-us-headquarters/">"Lawsuit: Twitter stopped paying rent at headquarters after Musk took over"</a>. <i><a href="/wiki/Ars_Technica" title="Ars Technica">Ars Technica</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230621180614/https://arstechnica.com/tech-policy/2023/01/twitters-landlord-sues-for-millions-in-unpaid-rent-at-firms-us-headquarters/">Archived</a> from the original on June 21, 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">August 25,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Ars+Technica&rft.atitle=Lawsuit%3A+Twitter+stopped+paying+rent+at+headquarters+after+Musk+took+over&rft.date=2023-01-24&rft.aulast=Brodkin&rft.aufirst=Jon&rft_id=https%3A%2F%2Farstechnica.com%2Ftech-policy%2F2023%2F01%2Ftwitters-landlord-sues-for-millions-in-unpaid-rent-at-firms-us-headquarters%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMarket+Square+%28San+Francisco%29" class="Z3988"></span></span> </li> <li id="cite_note-30"><span class="mw-cite-backlink"><b><a href="#cite_ref-30">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFTeo2023" class="citation web cs1">Teo, Kai Xiang (July 24, 2023). <a rel="nofollow" class="external text" href="https://www.businessinsider.com/twitter-new-x-logo-projected-over-headquarters-night-2023-7">"Twitter just announced the death of the little blue bird by projecting its new logo onto its San Francisco headquarters in the middle of the night"</a>. <i><a href="/wiki/Business_Insider" title="Business Insider">Business Insider</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230727115230/https://www.businessinsider.com/twitter-new-x-logo-projected-over-headquarters-night-2023-7">Archived</a> from the original on July 27, 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">August 25,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Business+Insider&rft.atitle=Twitter+just+announced+the+death+of+the+little+blue+bird+by+projecting+its+new+logo+onto+its+San+Francisco+headquarters+in+the+middle+of+the+night&rft.date=2023-07-24&rft.aulast=Teo&rft.aufirst=Kai+Xiang&rft_id=https%3A%2F%2Fwww.businessinsider.com%2Ftwitter-new-x-logo-projected-over-headquarters-night-2023-7&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMarket+Square+%28San+Francisco%29" class="Z3988"></span></span> </li> <li id="cite_note-:14-31"><span class="mw-cite-backlink">^ <a href="#cite_ref-:14_31-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-:14_31-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFEwing2023" class="citation web cs1">Ewing, Giselle Ruhiyyih (July 29, 2023). <a rel="nofollow" class="external text" href="https://www.politico.com/news/2023/07/29/san-francisco-x-logo-twitter-headquarters-00108872">"Musk's 'X' logo atop former Twitter headquarters draws city scrutiny"</a>. <i><a href="/wiki/Politico" title="Politico">Politico</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230802185231/https://www.politico.com/news/2023/07/29/san-francisco-x-logo-twitter-headquarters-00108872">Archived</a> from the original on August 2, 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">August 25,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Politico&rft.atitle=Musk%27s+%27X%27+logo+atop+former+Twitter+headquarters+draws+city+scrutiny&rft.date=2023-07-29&rft.aulast=Ewing&rft.aufirst=Giselle+Ruhiyyih&rft_id=https%3A%2F%2Fwww.politico.com%2Fnews%2F2023%2F07%2F29%2Fsan-francisco-x-logo-twitter-headquarters-00108872&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMarket+Square+%28San+Francisco%29" class="Z3988"></span></span> </li> <li id="cite_note-32"><span class="mw-cite-backlink"><b><a href="#cite_ref-32">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFLynch2023" class="citation web cs1">Lynch, Jamiel (July 31, 2023). <a rel="nofollow" class="external text" href="https://www.cnn.com/2023/07/30/tech/san-francisco-investigates-twitter-x-sign/index.html">"A flashing 'X' was installed atop the San Francisco headquarters following Twitter's rebrand. A city complaint says the sign went up without a permit"</a>. <i><a href="/wiki/CNN_Business" title="CNN Business">CNN Business</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230810034845/https://www.cnn.com/2023/07/30/tech/san-francisco-investigates-twitter-x-sign/index.html">Archived</a> from the original on August 10, 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">August 25,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=CNN+Business&rft.atitle=A+flashing+%27X%27+was+installed+atop+the+San+Francisco+headquarters+following+Twitter%27s+rebrand.+A+city+complaint+says+the+sign+went+up+without+a+permit&rft.date=2023-07-31&rft.aulast=Lynch&rft.aufirst=Jamiel&rft_id=https%3A%2F%2Fwww.cnn.com%2F2023%2F07%2F30%2Ftech%2Fsan-francisco-investigates-twitter-x-sign%2Findex.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMarket+Square+%28San+Francisco%29" class="Z3988"></span></span> </li> <li id="cite_note-33"><span class="mw-cite-backlink"><b><a href="#cite_ref-33">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFHarDaley2023" class="citation web cs1">Har, Janie; Daley, Haven (July 29, 2023). <a rel="nofollow" class="external text" href="https://apnews.com/article/twitter-san-francisco-building-x-elon-musk-4e0ae2a3b1b838b744bb2dc494f5b23c">"<span class="cs1-kern-left"></span>'X' logo installed atop Twitter building, spurring San Francisco to investigate permit violation"</a>. <i><a href="/wiki/AP_News" class="mw-redirect" title="AP News">AP News</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230823055144/https://apnews.com/article/twitter-san-francisco-building-x-elon-musk-4e0ae2a3b1b838b744bb2dc494f5b23c">Archived</a> from the original on August 23, 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">August 25,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=AP+News&rft.atitle=%27X%27+logo+installed+atop+Twitter+building%2C+spurring+San+Francisco+to+investigate+permit+violation&rft.date=2023-07-29&rft.aulast=Har&rft.aufirst=Janie&rft.au=Daley%2C+Haven&rft_id=https%3A%2F%2Fapnews.com%2Farticle%2Ftwitter-san-francisco-building-x-elon-musk-4e0ae2a3b1b838b744bb2dc494f5b23c&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMarket+Square+%28San+Francisco%29" class="Z3988"></span></span> </li> <li id="cite_note-34"><span class="mw-cite-backlink"><b><a href="#cite_ref-34">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFJoseph2023" class="citation web cs1">Joseph, Elizabeth (July 31, 2023). <a rel="nofollow" class="external text" href="https://www.cnn.com/2023/07/31/tech/x-sign-twitter-elon-musk/index.html">"<span class="cs1-kern-left"></span>'X' removed after being installed atop company headquarters following Twitter's rebrand"</a>. <i><a href="/wiki/CNN_Business" title="CNN Business">CNN Business</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230804100504/https://www.cnn.com/2023/07/31/tech/x-sign-twitter-elon-musk/index.html">Archived</a> from the original on August 4, 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">August 25,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=CNN+Business&rft.atitle=%27X%27+removed+after+being+installed+atop+company+headquarters+following+Twitter%27s+rebrand&rft.date=2023-07-31&rft.aulast=Joseph&rft.aufirst=Elizabeth&rft_id=https%3A%2F%2Fwww.cnn.com%2F2023%2F07%2F31%2Ftech%2Fx-sign-twitter-elon-musk%2Findex.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMarket+Square+%28San+Francisco%29" class="Z3988"></span></span> </li> </ol></div></div> <div class="mw-heading mw-heading2"><h2 id="Further_reading">Further reading</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Market_Square_(San_Francisco)&action=edit&section=11" title="Edit section: Further reading"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFJohnson2014" class="citation web cs1">Johnson, Robert (April 5, 2014). <a rel="nofollow" class="external text" href="https://www.businessinsider.com/photos-twitter-office-hq-in-san-francisco-2014-4">"PHOTOS: We Took A Tour Inside Twitter's Stylish New San Francisco Headquarters"</a>. <i><a href="/wiki/Business_Insider" title="Business Insider">Business Insider</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230320134808/https://www.businessinsider.com/photos-twitter-office-hq-in-san-francisco-2014-4">Archived</a> from the original on March 20, 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">August 25,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Business+Insider&rft.atitle=PHOTOS%3A+We+Took+A+Tour+Inside+Twitter%27s+Stylish+New+San+Francisco+Headquarters&rft.date=2014-04-05&rft.aulast=Johnson&rft.aufirst=Robert&rft_id=https%3A%2F%2Fwww.businessinsider.com%2Fphotos-twitter-office-hq-in-san-francisco-2014-4&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMarket+Square+%28San+Francisco%29" class="Z3988"></span></li> <li><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFLetzing2011" class="citation news cs1">Letzing, John (September 8, 2011) [September 7, 2011]. <span class="id-lock-subscription" title="Paid subscription required"><a rel="nofollow" class="external text" href="http://online.wsj.com/article/SB10001424053111904537404576554581214980372.html">"Changes Take Hold in San Francisco's Mid-Market"</a></span>. <i><a href="/wiki/The_Wall_Street_Journal" title="The Wall Street Journal">The Wall Street Journal</a></i>. <a href="/wiki/ISSN_(identifier)" class="mw-redirect" title="ISSN (identifier)">ISSN</a> <a rel="nofollow" class="external text" href="https://search.worldcat.org/issn/0099-9660">0099-9660</a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20180311225212/https://www.wsj.com/articles/SB10001424053111904537404576554581214980372">Archived</a> from the original on March 11, 2018<span class="reference-accessdate">. Retrieved <span class="nowrap">August 25,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+Wall+Street+Journal&rft.atitle=Changes+Take+Hold+in+San+Francisco%27s+Mid-Market&rft.date=2011-09-08&rft.issn=0099-9660&rft.aulast=Letzing&rft.aufirst=John&rft_id=http%3A%2F%2Fonline.wsj.com%2Farticle%2FSB10001424053111904537404576554581214980372.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMarket+Square+%28San+Francisco%29" class="Z3988"></span></li> <li><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><span class="id-lock-subscription" title="Paid subscription required"><a rel="nofollow" class="external text" href="http://online.wsj.com/article/SB10001424052702303796404579101362821286716.html">"Inside Twitter's San Francisco Office"</a></span>. <i><a href="/wiki/The_Wall_Street_Journal" title="The Wall Street Journal">The Wall Street Journal</a></i>. October 3, 2013. <a href="/wiki/ISSN_(identifier)" class="mw-redirect" title="ISSN (identifier)">ISSN</a> <a rel="nofollow" class="external text" href="https://search.worldcat.org/issn/0099-9660">0099-9660</a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220126081844/https://www.wsj.com/articles/SB10001424052702303796404579101362821286716">Archived</a> from the original on January 26, 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">August 25,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+Wall+Street+Journal&rft.atitle=Inside+Twitter%27s+San+Francisco+Office&rft.date=2013-10-03&rft.issn=0099-9660&rft_id=http%3A%2F%2Fonline.wsj.com%2Farticle%2FSB10001424052702303796404579101362821286716.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMarket+Square+%28San+Francisco%29" class="Z3988"></span></li> <li><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFWeinberg2015" class="citation web cs1">Weinberg, Cory (June 11, 2015). <a rel="nofollow" class="external text" href="https://www.bizjournals.com/sanfrancisco/morning_call/2015/06/twitter-hq-office-landlord-to-sell-shorenstein-sf.html">"Twitter's landlord lining up huge payday"</a>. <i><a href="/wiki/San_Francisco_Business_Times" class="mw-redirect" title="San Francisco Business Times">San Francisco Business Times</a></i>. <a href="/wiki/American_City_Business_Journals" title="American City Business Journals">American City Business Journals</a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220410194730/https://www.bizjournals.com/sanfrancisco/morning_call/2015/06/twitter-hq-office-landlord-to-sell-shorenstein-sf.html">Archived</a> from the original on April 10, 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">August 25,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=San+Francisco+Business+Times&rft.atitle=Twitter%27s+landlord+lining+up+huge+payday&rft.date=2015-06-11&rft.aulast=Weinberg&rft.aufirst=Cory&rft_id=https%3A%2F%2Fwww.bizjournals.com%2Fsanfrancisco%2Fmorning_call%2F2015%2F06%2Ftwitter-hq-office-landlord-to-sell-shorenstein-sf.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMarket+Square+%28San+Francisco%29" class="Z3988"></span></li></ul> <div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Market_Square_(San_Francisco)&action=edit&section=12" title="Edit section: External links"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p><span class="noviewer" typeof="mw:File"><a href="/wiki/File:Commons-logo.svg" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/12px-Commons-logo.svg.png" decoding="async" width="12" height="16" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/18px-Commons-logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/24px-Commons-logo.svg.png 2x" data-file-width="1024" data-file-height="1376" /></a></span> Media related to <a href="https://commons.wikimedia.org/wiki/Category:Market_Square_complex_(California)" class="extiw" title="commons:Category:Market Square complex (California)">Market Square complex (California)</a> at Wikimedia Commons </p> <div class="navbox-styles"><style data-mw-deduplicate="TemplateStyles:r1129693374">.mw-parser-output .hlist dl,.mw-parser-output .hlist ol,.mw-parser-output .hlist ul{margin:0;padding:0}.mw-parser-output .hlist dd,.mw-parser-output .hlist dt,.mw-parser-output .hlist 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