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Writing news articles | Staff | Imperial College London
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href="/staff/tools-and-reference/web-guide/">Web guide</a><span class="sr-only"> navigation</span></h3> <ul> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/">Terminalfour content management system (T4 CMS)</a> <ul class="multilevel-linkul-0"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/new-sections-and-redesigns/">Requesting new sections of the website or redesigning existing sections in T4 </a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/add-a-section/">Adding a new section (page)</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/edit-a-section/">Editing a section (page)</a> <ul class="multilevel-linkul-1"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/edit-a-section/reorder-navigation/">Reorder the pages in your navigation</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/moving-sections/">Moving sections (pages)</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/templates/">Page layouts (templates)</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/">Adding and updating content (content types)</a> <ul class="multilevel-linkul-1"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/list/">A-Z list of content types </a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/adding-a-content-type/">Adding a content type</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/general-content/images/">Adding images to your content</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/updating-content/">Updating an existing content type</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/updating-content/restore/">Restore a previous version of the content</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/moving-and-duplicating/">Moving and duplicating content</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/reordering-content/">Reordering content on your pages</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/accordions/">Accordions</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/banners/">Banners</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/banners/banner-bottom-block/">Banner - bottom block</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/banners/landing-page/">Landing page banner with call to action links</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/blog-feed/">Blog feed</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/call-to-action-box/">Call to action box</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/carousels/">Carousels</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/celcat/">Celcat calendar</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/column-blocks/">Column blocks (link lists)</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/column-blocks/3-column-block/">3 Column block</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/column-blocks/4-column-block/">4 Column block</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/colour-blocks/">Column colour blocks</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/colour-blocks/2-column-colour-block/">2 Column colour block</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/colour-blocks/3-column-colour-block/">3 Column colour block</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/colour-blocks/2-column-general-content-block/">2 column general content block</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/colour-blocks/3-column-general-content-block/">3 column general content block</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/data-harvesting/">Data harvesting/Student CRM forms</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/display-external-feed/">Display external feed</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/eventbrite/">Eventbrite</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/flexible-content/">Flexible content blocks</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/flexible-content/flexible-content-benefits/">Benefits of using flexible content blocks</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/flexible-content/fixed-widths/">Using fixed column widths</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/flexible-image-text-cards/">Flexible image and text cards</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/flickr-album/">Flickr album</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/forms/">Forms and surveys</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/general-a-z-lists/">General A-Z lists</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/general-content/">General content</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/general-content/images/">Using images in your content</a> <ul class="multilevel-linkul-3"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/general-content/images/sizes/">Image sizes for each content type</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/general-content/images/adding-images/">Adding images to your content</a> <ul class="multilevel-linkul-4"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/general-content/images/adding-images/using-existing-images-in-the-media-library/">Using existing images in the Media Library</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/general-content/images/adding-images/adding-new-images-to-the-media-library/">Adding new images to the Media Library</a></li> </ul> </li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/general-content/documents/">Adding documents: pdfs, Word, zip etc.</a> <ul class="multilevel-linkul-3"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/general-content/documents/document-link/">Adding a link to a document in your content</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/general-content/documents/editing-documents/">Editing and removing existing documents</a></li> </ul> </li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/google-calendar/">Google Calendar</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/maps/">Google Maps and Street View</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/maps/google-map/">Google Map (embed)</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/maps/street-view/">Street View (embed)</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/highlight-box/">Highlight box</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/highlight-box/call-to-action-button/">Call to action button</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/highlight-box/colour-block/">Colour block</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/highlight-box/document-download/">Document download button</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/highlight-box/video/">Video</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/icon-cards/">Icon cards</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/icon-cards/list/">All icon cards available</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/image-grid/">Image grid</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/infogram/">Infogram</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/issuu/">Issuu</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/key-facts/">Key facts</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/feature-item/">Landing page feature item</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/landing-page-text-with-featurelinks/">Landing page text with feature/links</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/lead-paragraph/">Lead paragraph</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/local-footer/">Local footers</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/logo-grid/">Logo grid</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/mailchimp/">MailChimp</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/news-and-events/">News and events</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/news-and-events/feed/">News and events feed</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/news-and-events/news-listing/">News listing</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/news-and-events/event-listing/">Event listing</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/news-and-events/event-summary/">Event summary</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/news-and-events/landing-page-news/">Landing page news story</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/news-and-events/manual-latest-news-block/">Manual latest news block</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/people-lists/">People lists and grids</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/people-lists/list/">People list</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/people-lists/grid/">People grid</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/people-lists/landing-grid/">Landing page people grid</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/prezi/">Prezi</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/quote-block/">Quote block</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/research-publications/">Research publications</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/slideshows/">Slideshows</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/slideshows/full-width-landing/">Slideshow - full width landing</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/slideshows/slideshow-tall/">Slideshow - tall</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/slideshows/slideshow-short/">Slideshow - short</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/social-metadata/">Social Metadata</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/soundcloud/">SoundCloud</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/tabs/">Tabs</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/umap/">uMap</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/videos/">Adding videos</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/videos/video-3-column/">Video - 3 column</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/videos/video-with-text/">Video with text</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/highlight-box/video/">Video in a highlight box</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/videos/video-playlist/">Video playlist</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/videos/video-general-content/">Video with general content</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/widgets-and-items/">Widgets and items</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/wufoo/">Wufoo</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/hiding-and-deleting/">Deleting and hiding content and sections (pages)</a> <ul class="multilevel-linkul-1"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/hiding-and-deleting/sections/">Hiding and deleting sections (pages)</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/general-content/documents/">Adding documents: pdfs, Word, zip etc.</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/restrict-access/">Restricting viewing access of your pages and documents</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/viewing-pages/">Previewing pages before they go live</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/publishing/">Publishing your pages (making them live)</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/jargon-buster/">Jargon glossary</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/logging-in-error/">Error when logging into T4 (401 error) - how to resolve</a></li> </ul> </li><li><a href="/staff/tools-and-reference/web-guide/tools/">Digital tools and services</a> <ul class="multilevel-linkul-0"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/">Terminalfour (T4) Site Manager</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/qualtrics/">Qualtrics survey tool</a> <ul class="multilevel-linkul-1"> <li><a href="/staff/tools-and-reference/web-guide/tools/qualtrics/creating-a-survey/">Creating a form / survey</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/qualtrics/publishing-forms/">Publishing a form / survey</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/qualtrics/reports/">Extracting survey data and reports</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/qualtrics/decommissioning/">Decommissioning your form and survey</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/qualtrics/survey-help/">Qualtrics surveys - further help</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/qualtrics/accessibility-qualtrics/">Accessibility on Qualtrics site</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/tools/analytics-dashboards/">Analytics dashboards</a> <ul class="multilevel-linkul-1"> <li><a href="/staff/tools-and-reference/web-guide/tools/analytics-dashboards/interpret-dashboard-data/">Guidance on your dashboard data</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/tools/asset-library/">Asset Library</a> <ul class="multilevel-linkul-1"> <li><a href="/staff/tools-and-reference/web-guide/tools/asset-library/search/">Searching for assets</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/tools/asset-library/search/search-tips/">Search tips</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/asset-library/search/saved-searches/">Saved searches</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/tools/asset-library/downloading-assets/">Downloading assets</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/asset-library/lightboxes/">Using lightboxes</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/asset-library/uploading/">Uploading images</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/asset-library/guest-access/">Requesting guest access to the Asset Library</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/asset-library/accessibility-statement/">Accessibility on the Asset Library site</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/tools/blogs/">College blogs</a> <ul class="multilevel-linkul-1"> <li><a href="/staff/tools-and-reference/web-guide/tools/blogs/how-to/">Blogs - getting started with WordPress</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/blogs/terms-of-use/">Terms and conditions </a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/blogs/accessibility/">Accessibility statement for Imperial blogs</a></li> </ul> </li> <li><a href="/admin-services/ict/training-and-resources/inclusive-technology/">Inclusive Technology</a></li> <li><a href="/admin-services/ict/self-service/connect-communicate/sharing-and-collaboration-tools/sharepoint-online/">SharePoint</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/digital-signage/">Digital signage</a> <ul class="multilevel-linkul-1"> <li><a href="/staff/tools-and-reference/web-guide/tools/digital-signage/large-screen-guidelines/">Main Entrance large screen guidelines</a></li> </ul> </li> <li><a href="/admin-services/ict/self-service/connect-communicate/sharing-and-collaboration-tools/wikis/">Wikis</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/social-media/">Social media</a> <ul class="multilevel-linkul-1"> <li><a href="/be-inspired/social-and-multimedia/directory/">Social networks</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/tools/news/">News website</a> <ul class="multilevel-linkul-1"> <li><a href="/staff/tools-and-reference/web-guide/tools/news/creating-articles/">Creating news articles</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/tools/events-website/">Events website</a> <ul class="multilevel-linkul-1"> <li><a href="/staff/tools-and-reference/web-guide/tools/events-website/events-authors/">Instructions for events authors</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/events-website/feed-generator/">Using the feed generator</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/events-website/things-to-consider/">Approaches to consider</a></li> </ul> </li> <li><a href="/admin-services/communications/what-we-do/internal-communications/email-newsletters/using-poppulo/">Poppulo (email newsletters)</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/search/">Search Engine</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/workspace-on-box/">Workspace on Box for public file sharing</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/mobile-apps/">Mobile apps</a></li> </ul> </li><li><span class="currentbranch0"><a href="/staff/tools-and-reference/web-guide/training-and-events/">Digital skills training</a></span> <ul class="multilevel-linkul-0"> <li><span class="currentbranch1"><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/">Web skills materials</a></span> <ul class="multilevel-linkul-1"> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/">Accessible content guidance</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/headings/">Using clear and effective headings</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/images/">Text alternatives for images</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/links/">Writing descriptive links</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/tables/">Using tables</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/documents/">Publishing accessible documents online</a> <ul class="multilevel-linkul-3"> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/documents/ms-office/">Creating accessible Office documents</a> <ul class="multilevel-linkul-4"> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/documents/ms-office/image-alt-text/">Add alternative (alt) text to images</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/documents/ms-office/add-a-document-title-to-your-documents/">Add a document title to your documents</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/documents/ms-office/hyperlinks/">Make hyperlinks accessible</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/documents/ms-office/heading-styles/">Use heading styles properly</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/documents/ms-office/formatting-tables/">Formatting tables</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/documents/ms-office/checking-accessibility/">Checking the accessibility of your document</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/documents/ms-office/accessible-charts/">Making accessible charts</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/documents/ms-office/powerpoint/">Creating accessible PowerPoint presentations</a></li> </ul> </li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/video-audio/">Creating accessible video and audio</a> <ul class="multilevel-linkul-3"> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/video-audio/descriptive-transcripts/">Provide a descriptive transcript for your videos</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/video-audio/podcasts/">Making accessible Podcasts (audio) </a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/video-audio/social-media/">Accessibility for social media</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/surveys/">Writing accessible surveys</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/checklist/">Accessible content checklist</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/writing-for-web/">Writing for the web</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/analytics-dashboards/">Analysing online traffic with Google Analytics dashboards</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/blogging/">Blogging</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/images/">Images</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/seo/">Increasing the visibility of your website (SEO)</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/social-media/">Social Media</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/events/">Creating events</a></li> <li><span class="currentbranch2"><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/writing-news/">Writing news articles </a></span> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/writing-news/content-guidance/">Content guidance</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/">Top tips</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/accordions/">Accordions</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/a-z-lists/">A-Z lists</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/bullet-points-and-numbered-lists/">Bullet points and numbered lists</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/call-to-action/">Writing calls to action</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/carousels/">Carousels</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/headings/">Headings</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/sidebars/">Sidebar content</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/tabbed-content/">Tabbed content</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/documents/">Uploading documents online</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/using-tables/">Using tables</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/collecting-personal-data/">Collecting personal data</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/writing-surveys/">Writing Surveys</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/user-testing/">User testing techniques </a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/ga/">Google Analytics </a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/accessibility-course/">Digital Accessibility online course</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/">T4 website CMS training</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/events-website/events-authors/">Events website training</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/training-stats/">Online training feedback and stats</a> <ul class="multilevel-linkul-1"> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/training-stats/accessibility/">Accessibility training feedback</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/training-stats/pwp/">PWP training feedback</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/training-stats/t4-training-stats/" class="">T4 V8 training overview stats</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/training-stats/t4-training-feedback/">T4 V8 training feedback</a></li> </ul> </li> </ul> </li><li><a href="/staff/tools-and-reference/web-guide/policies-and-guidance/">Policies and standards</a> <ul class="multilevel-linkul-0"> <li><a href="/staff/tools-and-reference/web-guide/policies-and-guidance/new-websites/">Creating a new website</a></li> <li><a href="/staff/tools-and-reference/web-guide/policies-and-guidance/comments/">Web and social media comments policy</a></li> <li><a href="/staff/tools-and-reference/web-guide/policies-and-guidance/url-policy/">URL policy</a></li> <li><a href="/staff/tools-and-reference/web-guide/policies-and-guidance/accessibility-standards/">Meeting our accessibility standards</a> <ul class="multilevel-linkul-1"> <li><a href="/staff/tools-and-reference/web-guide/policies-and-guidance/accessibility-standards/teaching-videos/">Video standards for online teaching and learning </a></li> <li><a href="/staff/tools-and-reference/web-guide/policies-and-guidance/accessibility-standards/regulations/">Digital accessibility regulations</a></li> <li><a href="/staff/tools-and-reference/web-guide/policies-and-guidance/accessibility-standards/exemptions/">Exemptions</a></li> <li><a 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href="/staff/tools-and-reference/web-guide/training-and-events/materials/writing-news/">Writing news articles </a></li> </ul> </div> <h1>Writing news articles </h1> </div> <div class="row row--space-between flow-opposite top" id=""> <aside class="col lg-3 md-4 sm-12"> <div class="section-sidebar"> <button class="section-sidebar__button" aria-expanded="false" aria-controls="section-sidebar-content"> <h2 class="section-sidebar__heading">In this section</h2> <svg role="img" aria-hidden="true" focusable="false" class="icon icon--m"> <use xlink:href="/assets/website/images/svg/icons.svg#chevron-down"></use> </svg> </button> <div class="section-sidebar__content" id="section-sidebar-content"> <ul class="section-sidebar__list flow-2xs"><li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/writing-news/content-guidance/">Content guidance</a></li> </ul> </div> </div> </aside> <div class="col lg-8 sm-12" role="main" id="primary-content"> <!-- Search text crawl start --> <div class="module flow-m"> <div class="row wysiwyg"> <p><img class="one-third right" alt="News article from the news website" src="/media/migration/staff/Screen-Shot-2018-02-14-at-12-10-10--tojpeg_1518610245874_x1.jpg" />In this Web Skills module on writing news articles you will find out what news is, what is news worthy, learn how to structure a news story and how we can help you.</p> <p>You can find lots of examples of good news articles on the main <a href="http://www.imperial.ac.uk/college/news">College News site.</a></p> <h2>What is news?</h2> <p>A good news story, with good news values has one or all of the following:</p> <ul> <li>Human Interest – this matters to someone I know.</li> <li>New – we didn’t know this before.</li> <li>Timely – why are you telling me now?</li> <li>Quirky or surprising – doesn’t happen all the time.</li> <li>Controversial - causes debate.</li> </ul> <div id="mouseposition-extension-element-full-container" style="position: fixed; inset: 0px; pointer-events: none; z-index: 2147483647; font-weight: 400;"> </div> <div id="HTML5audiodescriptionwithscreenreaderannouncement" style="height: 1px; width: 1px; position: absolute; overflow: hidden; top: -10px;"> </div> </div><!-- 2 Column general content block --> <div class="row equal-height-columns"> <div class="heading"> <h2 class="title fake-h3 not-sr-only">Things to remember</h2> </div> <div class="col lg-6 wysiwyg"> <div class="media-item full equal-height"> <div class="content"> <h3 class="title">The five 鈥榃鈥檚 of a news story</h3> <p>All your news articles should include:</p> <ul> <li>Who?</li> <li>What?</li> <li>Where?</li> <li>When?</li> <li>Why?</li> </ul> </div> </div> </div> <div class="col lg-6 wysiwyg"> <div class="media-item full equal-height"> <div class="content"> <h3 class="title">The inverse pyramid of news</h3> <p>Think about the structure of your story:</p> <ul> <li>Overall length of the article and page layout.</li> <li>Paragraph and sentence length.</li> <li>Plan your teaser and summary</li> <li>Constructing the story - what looks good, will you use; pull quotes, subheadings, the side bar content for background info, additional photos or multimedia, slideshows, and links?</li> </ul> </div> </div> </div> </div> <!-- end 2 Column general content block --> <!-- 2 Column general content block --> <div class="row equal-height-columns"> <div class="heading"> <h2 class="title fake-h3 not-sr-only">Do's and don'ts</h2> </div> <div class="col lg-6 wysiwyg"> <div class="media-item full equal-height"> <div class="content"> <h3 class="title">Do</h3> <ul> <li>Write your story in a word document first</li> <li>Quote an named person.</li> <li>Use pictures of something or someone.</li> <li>Use plain English.</li> <li>Stay active. Active - <em data-redactor-tag="em">Dr Jones is using this equipment to study malaria</em>. Passive - '<em data-redactor-tag="em">Malaria was studied using this equipment</em>' or '<em data-redactor-tag="em">This equipment was used to study malaria</em>'.</li> <li>Stay positive - say what you’re doing, not what you’re not doing!</li> <li>Link to external sites.</li> <li>Link to related Imperial stories.</li> </ul> </div> </div> </div> <div class="col lg-6 wysiwyg"> <div class="media-item full equal-height"> <div class="content"> <h3 class="title">Don't</h3> <ul> <li>Go on too long.</li> <li>Use heavily detailed graphs and charts – keep it simple.</li> <li>Use jargon and abbreviations – or if you need to use them, explain what they mean.</li> <li>Too many adjectives. Avoid using <em data-redactor-tag="em">brilliant</em>, <em data-redactor-tag="em">excellent</em>, etc. Use the quotes and facts in your reported text to demonstrate to the reader what is excellent about it – let them reach their own conclusion.</li> </ul> </div> </div> </div> </div> <!-- end 2 Column general content block --> <div class="row wysiwyg"> <h2>What if it鈥檚 not very newsworthy?</h2> <p>This is a legitimate question and it is OK to turn things down, otherwise news writing becomes overwhelming.</p> <p>Ask yourself the question - Does it meet one or more of the news values? If you don’t know, ask the person who brought you the news and If they don’t know, you can safely turn it down.</p> <p>Some stories you just have to write, even though they’re not that newsworthy. So, instead, of writing a non-news story, make it more exciting?</p> <p>Seek more facts, e.g. Is it an impressive amount of money? Has someone important announced it, or is connected to a project?</p> <p>And if all else fail add an attractive picture or video!</p> </div><div class="row wysiwyg"> <h2>Content guidance</h2> <p>The next section of this skills module covers best practice and tips around article content including punctuation, media mentions, date references and using social and multimedia.</p> <p><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/writing-news/content-guidance/">Read the news content guidance</a></p> <hr /> </div><!-- 2 Column general content block --> <div class="row equal-height-columns"> <h2 class="sr-only">2 column general block - uploading news/need more help</h2> <div class="col lg-6 wysiwyg"> <div class="media-item full secondary reverse equal-height"> <div class="content"> <h3 class="title">Need more help? </h3> <ul> <li><a href="http://imageslib.cc.ic.ac.uk/" title="Digital Image library">Digital Image library </a>(photos).</li> <li><a href="http://imperial.ac.uk/imedia/" title="iMedia library">iMedia library</a> (audio and video).</li> <li><a href="/be-inspired/social-and-multimedia/directory/">Add to social media .</a></li> <li>Get featured on the Homepage.</li> <li>Get featured on your Faculty theme page by contacting your <a href="/staff/tools-and-reference/web-guide/contact-us/">Faculty Web Officer.</a></li> <li>Is it worth external media attention?<a href="http://http://www3.imperial.ac.uk/communications/contacts/researchcommunications" title=" Ask the Research Communications team"> Ask the Research Communications team.</a></li> <li>Find out how to <a href="/staff/tools-and-reference/web-guide/tools/news/creating-articles/">upload your news story</a>.</li> </ul> <p><span> </span></p> </div> </div> </div> <div class="col lg-6 wysiwyg"> <div class="media-item full primary reverse equal-height"> <div class="content"> <h3 class="title">Uploading news</h3> <p><span>You can find out how to upload news by following 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