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class="multilevel-linkul-0"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/new-sections-and-redesigns/">Requesting new sections of the website or redesigning existing sections in T4 </a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/add-a-section/">Adding a new section (page)</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/edit-a-section/">Editing a section (page)</a> <ul class="multilevel-linkul-1"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/edit-a-section/reorder-navigation/">Reorder the pages in your navigation</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/moving-sections/">Moving sections (pages)</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/templates/">Page layouts (templates)</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/">Adding and updating content (content types)</a> <ul class="multilevel-linkul-1"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/list/">A-Z list of content types </a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/adding-a-content-type/">Adding a content type</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/general-content/images/">Adding images to your content</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/updating-content/">Updating an existing content type</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/updating-content/restore/">Restore a previous version of the content</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/moving-and-duplicating/">Moving and duplicating content</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/reordering-content/">Reordering content on your pages</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/accordions/">Accordions</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/banners/">Banners</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/banners/banner-bottom-block/">Banner - bottom block</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/banners/landing-page/">Landing page banner with call to action links</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/blog-feed/">Blog feed</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/call-to-action-box/">Call to action box</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/carousels/">Carousels</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/celcat/">Celcat calendar</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/column-blocks/">Column blocks (link lists)</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/column-blocks/3-column-block/">3 Column block</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/column-blocks/4-column-block/">4 Column block</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/colour-blocks/">Column colour blocks</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/colour-blocks/2-column-colour-block/">2 Column colour block</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/colour-blocks/3-column-colour-block/">3 Column colour block</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/colour-blocks/2-column-general-content-block/">2 column general content block</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/colour-blocks/3-column-general-content-block/">3 column general content block</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/data-harvesting/">Data harvesting/Student CRM forms</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/display-external-feed/">Display external feed</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/eventbrite/">Eventbrite</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/flexible-content/">Flexible content blocks</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/flexible-content/flexible-content-benefits/">Benefits of using flexible content blocks</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/flexible-content/fixed-widths/">Using fixed column widths</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/flexible-image-text-cards/">Flexible image and text cards</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/flickr-album/">Flickr album</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/forms/">Forms and surveys</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/general-a-z-lists/">General A-Z lists</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/general-content/">General content</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/general-content/images/">Using images in your content</a> <ul class="multilevel-linkul-3"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/general-content/images/sizes/">Image sizes for each content type</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/general-content/images/adding-images/">Adding images to your content</a> <ul class="multilevel-linkul-4"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/general-content/images/adding-images/using-existing-images-in-the-media-library/">Using existing images in the Media Library</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/general-content/images/adding-images/adding-new-images-to-the-media-library/">Adding new images to the Media Library</a></li> </ul> </li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/general-content/documents/">Adding documents: pdfs, Word, zip etc.</a> <ul class="multilevel-linkul-3"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/general-content/documents/document-link/">Adding a link to a document in your content</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/general-content/documents/editing-documents/">Editing and removing existing documents</a></li> </ul> </li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/google-calendar/">Google Calendar</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/maps/">Google Maps and Street View</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/maps/google-map/">Google Map (embed)</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/maps/street-view/">Street View (embed)</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/highlight-box/">Highlight box</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/highlight-box/call-to-action-button/">Call to action button</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/highlight-box/colour-block/">Colour block</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/highlight-box/document-download/">Document download button</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/highlight-box/video/">Video</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/icon-cards/">Icon cards</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/icon-cards/list/">All icon cards available</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/image-grid/">Image grid</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/infogram/">Infogram</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/issuu/">Issuu</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/key-facts/">Key facts</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/feature-item/">Landing page feature item</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/landing-page-text-with-featurelinks/">Landing page text with feature/links</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/lead-paragraph/">Lead paragraph</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/local-footer/">Local footers</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/logo-grid/">Logo grid</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/mailchimp/">MailChimp</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/news-and-events/">News and events</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/news-and-events/feed/">News and events feed</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/news-and-events/news-listing/">News listing</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/news-and-events/event-listing/">Event listing</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/news-and-events/event-summary/">Event summary</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/news-and-events/landing-page-news/">Landing page news story</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/news-and-events/manual-latest-news-block/">Manual latest news block</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/people-lists/">People lists and grids</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/people-lists/list/">People list</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/people-lists/grid/">People grid</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/people-lists/landing-grid/">Landing page people grid</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/prezi/">Prezi</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/quote-block/">Quote block</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/research-publications/">Research publications</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/slideshows/">Slideshows</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/slideshows/full-width-landing/">Slideshow - full width landing</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/slideshows/slideshow-tall/">Slideshow - tall</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/slideshows/slideshow-short/">Slideshow - short</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/social-metadata/">Social Metadata</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/soundcloud/">SoundCloud</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/tabs/">Tabs</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/umap/">uMap</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/videos/">Adding videos</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/videos/video-3-column/">Video - 3 column</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/videos/video-with-text/">Video with text</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/highlight-box/video/">Video in a highlight box</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/videos/video-playlist/">Video playlist</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/videos/video-general-content/">Video with general content</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/widgets-and-items/">Widgets and items</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/wufoo/">Wufoo</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/hiding-and-deleting/">Deleting and hiding content and sections (pages)</a> <ul class="multilevel-linkul-1"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/hiding-and-deleting/sections/">Hiding and deleting sections (pages)</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/general-content/documents/">Adding documents: pdfs, Word, zip etc.</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/restrict-access/">Restricting viewing access of your pages and documents</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/viewing-pages/">Previewing pages before they go live</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/publishing/">Publishing your pages (making them live)</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/jargon-buster/">Jargon glossary</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/logging-in-error/">Error when logging into T4 (401 error) - how to resolve</a></li> </ul> </li><li><a href="/staff/tools-and-reference/web-guide/tools/">Digital tools and services</a> <ul class="multilevel-linkul-0"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/">Terminalfour (T4) Site Manager</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/qualtrics/">Qualtrics survey tool</a> <ul class="multilevel-linkul-1"> <li><a href="/staff/tools-and-reference/web-guide/tools/qualtrics/creating-a-survey/">Creating a form / survey</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/qualtrics/publishing-forms/">Publishing a form / survey</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/qualtrics/reports/">Extracting survey data and reports</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/qualtrics/decommissioning/">Decommissioning your form and survey</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/qualtrics/survey-help/">Qualtrics surveys - further help</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/qualtrics/accessibility-qualtrics/">Accessibility on Qualtrics site</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/tools/analytics-dashboards/">Analytics dashboards</a> <ul class="multilevel-linkul-1"> <li><a href="/staff/tools-and-reference/web-guide/tools/analytics-dashboards/interpret-dashboard-data/">Guidance on your dashboard data</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/tools/asset-library/">Asset Library</a> <ul class="multilevel-linkul-1"> <li><a href="/staff/tools-and-reference/web-guide/tools/asset-library/search/">Searching for assets</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/tools/asset-library/search/search-tips/">Search tips</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/asset-library/search/saved-searches/">Saved searches</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/tools/asset-library/downloading-assets/">Downloading assets</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/asset-library/lightboxes/">Using lightboxes</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/asset-library/uploading/">Uploading images</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/asset-library/guest-access/">Requesting guest access to the Asset Library</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/asset-library/accessibility-statement/">Accessibility on the Asset Library site</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/tools/blogs/">College blogs</a> <ul class="multilevel-linkul-1"> <li><a href="/staff/tools-and-reference/web-guide/tools/blogs/how-to/">Blogs - getting started with WordPress</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/blogs/terms-of-use/">Terms and conditions </a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/blogs/accessibility/">Accessibility statement for Imperial blogs</a></li> </ul> </li> <li><a href="/admin-services/ict/training-and-resources/inclusive-technology/">Inclusive Technology</a></li> <li><a href="/admin-services/ict/self-service/connect-communicate/sharing-and-collaboration-tools/sharepoint-online/">SharePoint</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/digital-signage/">Digital signage</a> <ul class="multilevel-linkul-1"> <li><a href="/staff/tools-and-reference/web-guide/tools/digital-signage/large-screen-guidelines/">Main Entrance large screen guidelines</a></li> </ul> </li> <li><a href="/admin-services/ict/self-service/connect-communicate/sharing-and-collaboration-tools/wikis/">Wikis</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/social-media/">Social media</a> <ul class="multilevel-linkul-1"> <li><a href="/be-inspired/social-and-multimedia/directory/">Social networks</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/tools/news/">News website</a> <ul class="multilevel-linkul-1"> <li><a href="/staff/tools-and-reference/web-guide/tools/news/creating-articles/">Creating news articles</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/tools/events-website/">Events website</a> <ul class="multilevel-linkul-1"> <li><a href="/staff/tools-and-reference/web-guide/tools/events-website/events-authors/">Instructions for events authors</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/events-website/feed-generator/">Using the feed generator</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/events-website/things-to-consider/">Approaches to consider</a></li> </ul> </li> <li><a href="/admin-services/communications/what-we-do/internal-communications/email-newsletters/using-poppulo/">Poppulo (email newsletters)</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/search/">Search Engine</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/workspace-on-box/">Workspace on Box for public file sharing</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/mobile-apps/">Mobile apps</a></li> </ul> </li><li><span class="currentbranch0"><a href="/staff/tools-and-reference/web-guide/training-and-events/">Digital skills training</a></span> <ul class="multilevel-linkul-0"> <li><span class="currentbranch1"><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/">Web skills materials</a></span> <ul class="multilevel-linkul-1"> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/">Accessible content guidance</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/headings/">Using clear and effective headings</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/images/">Text alternatives for images</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/links/">Writing descriptive links</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/tables/">Using tables</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/documents/">Publishing accessible documents online</a> <ul class="multilevel-linkul-3"> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/documents/ms-office/">Creating accessible Office documents</a> <ul class="multilevel-linkul-4"> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/documents/ms-office/image-alt-text/">Add alternative (alt) text to images</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/documents/ms-office/add-a-document-title-to-your-documents/">Add a document title to your documents</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/documents/ms-office/hyperlinks/">Make hyperlinks accessible</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/documents/ms-office/heading-styles/">Use heading styles properly</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/documents/ms-office/formatting-tables/">Formatting tables</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/documents/ms-office/checking-accessibility/">Checking the accessibility of your document</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/documents/ms-office/accessible-charts/">Making accessible charts</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/documents/ms-office/powerpoint/">Creating accessible PowerPoint presentations</a></li> </ul> </li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/video-audio/">Creating accessible video and audio</a> <ul class="multilevel-linkul-3"> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/video-audio/descriptive-transcripts/">Provide a descriptive transcript for your videos</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/video-audio/podcasts/">Making accessible Podcasts (audio) </a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/video-audio/social-media/">Accessibility for social media</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/surveys/">Writing accessible surveys</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/checklist/">Accessible content checklist</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/writing-for-web/">Writing for the web</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/analytics-dashboards/">Analysing online traffic with Google Analytics dashboards</a></li> <li><span class="currentbranch2"><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/blogging/">Blogging</a></span></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/images/">Images</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/seo/">Increasing the visibility of your website (SEO)</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/social-media/">Social Media</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/events/">Creating events</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/writing-news/">Writing news articles </a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/writing-news/content-guidance/">Content guidance</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/">Top tips</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/accordions/">Accordions</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/a-z-lists/">A-Z lists</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/bullet-points-and-numbered-lists/">Bullet points and numbered lists</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/call-to-action/">Writing calls to action</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/carousels/">Carousels</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/headings/">Headings</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/sidebars/">Sidebar content</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/tabbed-content/">Tabbed content</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/documents/">Uploading documents online</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/using-tables/">Using tables</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/collecting-personal-data/">Collecting personal data</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/writing-surveys/">Writing Surveys</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/user-testing/">User testing techniques </a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/ga/">Google Analytics </a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/accessibility-course/">Digital Accessibility online course</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/">T4 website CMS training</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/events-website/events-authors/">Events website training</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/training-stats/">Online training feedback and stats</a> <ul class="multilevel-linkul-1"> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/training-stats/accessibility/">Accessibility training feedback</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/training-stats/pwp/">PWP training feedback</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/training-stats/t4-training-stats/" class="">T4 V8 training overview stats</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/training-stats/t4-training-feedback/">T4 V8 training feedback</a></li> </ul> </li> </ul> </li><li><a href="/staff/tools-and-reference/web-guide/policies-and-guidance/">Policies and standards</a> <ul class="multilevel-linkul-0"> <li><a href="/staff/tools-and-reference/web-guide/policies-and-guidance/new-websites/">Creating a new website</a></li> <li><a href="/staff/tools-and-reference/web-guide/policies-and-guidance/comments/">Web and social media comments policy</a></li> <li><a href="/staff/tools-and-reference/web-guide/policies-and-guidance/url-policy/">URL policy</a></li> <li><a href="/staff/tools-and-reference/web-guide/policies-and-guidance/accessibility-standards/">Meeting our accessibility standards</a> <ul class="multilevel-linkul-1"> <li><a href="/staff/tools-and-reference/web-guide/policies-and-guidance/accessibility-standards/teaching-videos/">Video standards for online teaching and learning </a></li> <li><a href="/staff/tools-and-reference/web-guide/policies-and-guidance/accessibility-standards/regulations/">Digital accessibility regulations</a></li> <li><a href="/staff/tools-and-reference/web-guide/policies-and-guidance/accessibility-standards/exemptions/">Exemptions</a></li> <li><a href="/staff/tools-and-reference/web-guide/policies-and-guidance/accessibility-standards/testing-tools/">Accessibility testing tools</a></li> <li><a href="/staff/tools-and-reference/web-guide/policies-and-guidance/accessibility-standards/glossary/">Digital accessibility glossary</a></li> <li><a href="/staff/tools-and-reference/web-guide/policies-and-guidance/accessibility-standards/faqs/">Digital accessibility FAQs</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/">Accessible content guidance</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/policies-and-guidance/domains-urls-hosting/">Website domain and hosting requests</a> <ul class="multilevel-linkul-1"> <li><a href="/staff/tools-and-reference/web-guide/policies-and-guidance/domains-urls-hosting/subdomains/">Policy for subdomain requests for imperial.ac.uk</a></li> </ul> </li> <li><a href="/about-the-site/use-of-cookies/">Use of cookies</a></li> <li><a href="/staff/tools-and-reference/web-guide/policies-and-guidance/web-governance/">Web governance</a> <ul class="multilevel-linkul-1"> <li><a 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development</a></li> <li><a href="/staff/tools-and-reference/web-guide/projects/website-redesign/faqs/">Frequently asked questions</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/projects/imperial-profiles/" class="">Imperial Profiles project</a> <ul class="multilevel-linkul-1"> <li><a href="/staff/tools-and-reference/web-guide/projects/imperial-profiles/faqs/" class="">Frequently asked questions</a></li> </ul> </li> </ul> </li><li><a href="/staff/tools-and-reference/web-guide/contact-us/">Contact us</a></li>  </ul> </nav> </div> </div> </div> </div> </header> <main id="page"> <div class="show-no-js"> <div class="container"> <p class="step-1">In this section</p> <nav class="nav-fallback"> <ul class="nav-fallback__parent"> <li> <a class="lwi" href="/staff/tools-and-reference/web-guide/"> Web guide </a> </li> </ul> </nav> </div> </div> <div class="container content-template" id="content"> <nav class="page-area-heading"> <a href="/staff/tools-and-reference/web-guide/">Web guide</a> </nav> <div class="page-heading lg-8 sm-12"> <div class="breadcrumbs"> <ul> <li><a href="/">Imperial Home</a></li> <li><a href="/staff/">Staff</a></li><li><a href="/staff/tools-and-reference/">Tools and reference</a></li><li><a href="/staff/tools-and-reference/web-guide/">Web guide</a></li><li><a href="/staff/tools-and-reference/web-guide/training-and-events/">Digital skills training</a></li><li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/">Web skills materials</a></li><li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/blogging/">Blogging</a></li> </ul> </div> <h1>Blogging</h1> </div> <div class="row row--space-between flow-opposite top" id=""> <aside class="col lg-3 md-4 sm-12"> </aside> <div class="col lg-8 sm-12" role="main" id="primary-content">  <div class="module flow-m">  <div class="highlight"> <a href="https://imperial.service-now.com/com.glideapp.servicecatalog_cat_item_view.do?sysparm_id=b763713fb435fc40c3fc9803f2e8212f" class="btn" target="_blank"><span>Request new College blog</span><svg role="img" aria-hidden="true" focusable="false" class="icon icon--m"><use xlink:href="/assets/website/images/svg/icons.svg#chevron-right"></use></svg></a> <div class="pullquote flow-xs wysiwyg primary"> <h2 class"fake-h3">Examples of blogs</h2> <ul> <li><a href="http://wwwf.imperial.ac.uk/blog/photography/" target="_blank" title="The Photography Digest link opens in a new window">The Photography Digest</a></li> <li><a href="http://wwwf.imperial.ac.uk/blog/content-design/" target="_blank" title="Content Design link opens in a new window">Content Design</a></li> <li><a href="http://wwwf.imperial.ac.uk/blog/fluidjourneys/" target="_blank">Fluid Journeys</a></li> <li><a href="http://wwwf.imperial.ac.uk/blog/irdjournalclub/" target="_blank">IRD Journal Club</a></li> <li><a href="http://wwwf.imperial.ac.uk/blog/announcements/" target="_blank">Announcements</a></li> </ul> </div>  </div> <div class="row wysiwyg"> <p><img class="one-third right" alt="An example blog - Imperial people" src="/media/migration/staff/Screenshot-2019-08-13-at-12-33-55--tojpeg_1565696082109_x2.jpg" />This Web Skills module on blogging will help you understand what blogging is, why people blog, why you should start blogging and how to start using the College's Wordpress installation.</p> <h2>What is blogging?</h2> <p>Blogging started out as simply writing a "web log" - a place for thoughts, a personal diary or space for collaboration, but it has evolved due to entrepreneurs seeing blogs as having marketing potential. A blog can now be a standalone business or an integration into your overall web presence. A good example of this is <a href="https://www.huffingtonpost.co.uk/" target="_blank" title="HuffPost link opens in a new window">HuffPost</a> (previously The Huffington Post), who evolved their blog to a website, but it still uses blogs to spread news, share expert analysis and commentary, and gain revenue from advertising.</p> <p>Blogs are slightly different from websites as the content is updated more frequently, with posts being added several times a week. Blogs allow for more user engagement, encouraging readers to make comments, have discussions with the blogger and other readers - making it a social platform. The tone and style is often a bit less formal and is usually written from a first person perspective.</p> <h2>Reasons to blog</h2> <ul> <li>A blog allows you to build trust and rapport with your readers. Not only can you show off what you know, building your expertise and credibility, but because people can post comments and interact with you, they can get to know you, and hopefully, will trust you enough to take direction from you.</li> <li>Blogging provides an easy way to keep your readers up-to-date on what's going on, let them know about new information, and provide tips.</li> <li>Search engines love new content, and as a result, blogging is a great <a href="/staff/tools-and-reference/web-guide/training-and-events/materials/seo/">search engine optimization (SEO)</a> tool. Add your blog’s feed to your website pages to show you’re an active editor.</li> <li>Blogs can make money, when offering a product or service, it’s great for generating charitable donations.</li> <li>Blogs can be fun and creative, a place for you to express your thoughts and opinions, or advise and help other.</li> </ul> <h2>What can I use a blog for?</h2> <p>Here are a few types of blog ideas:</p> <ul> <li>Student trips or research expeditions</li> <li>Your area of work expertise, e.g. <a href="http://wwwf.imperial.ac.uk/blog/photography/2018/02/12/featured-shoot-geology-field-trip/" target="_blank" title="Photography Digest link opens in a new window">Photography Digest</a></li> <li>Discussing research findings, e.g. <a href="http://wwwf.imperial.ac.uk/blog/irdjournalclub/" target="_blank" title="IRD Journal Club link opens in a new window">IRD Journal Club</a>.</li> <li>Industrial placements</li> <li>Team projects</li> <li><a href="http://wwwf.imperial.ac.uk/blog/student-blogs/" target="_blank" title="Student blogs link opens in a new window">Student blogs</a> – student life, club, sport etc.</li> <li>Informal news reporting</li> <li>Alerts / <a href="http://wwwf.imperial.ac.uk/blog/announcements/" target="_blank" title="announcements link opens in a new window">announcements</a> or FAQs</li> <li>Sharing good practice e.g. <a href="http://wwwf.imperial.ac.uk/blog/content-design/" target="_blank" title="Content Design link opens in a new window">Content Design</a></li> </ul> <h2> Things to consider</h2> <ul> <li><strong>Blogging requires time.</strong> For a blog to be effective at engaging readers, it needs to be updated regularly. The success of blogging comes from having people return, and they only return when there's new stuff to read.  You don't need to to post everyday, but posting posting regularly keeps your blog looking fresh and interesting, it's better to publish short posts regularly than upload one lengthy essay every month.</li> <li><strong>Have your first post ready to go - </strong>When your blog is created you will need to have at least one post and an about page, so make sure you have drafted this in advance.</li> <li><strong>You need ideas to write about</strong>. To keep the content coming, you have to have ideas to write about. Consider brainstorming ideas with a group first, inviting guest writers or hire freelancers. Another option is to curate content from others or use media, such as using video.</li> <li><strong>Write in short paragraphs</strong>, most people skim read before reading the whole post. Text heavy posts can be overwhelming, some white space is good!</li> <li><strong>Choose an</strong> <strong>appropriate tone</strong> – Who are your target audience? Are they seeking professional information/discussion or fun and humour? Identify your audiences expectations then write in appropriate style and tone.</li> <li><strong>Don’t plagiarise</strong> or steal content, make sure you quote other bloggers or link to their sites.</li> <li><strong>Use photos, video</strong> <strong>or audio</strong> to enrich your content.</li> <li><strong>Use Categories and tags - </strong>these help readers find content faster.</li> <li><strong>Market your blog</strong> - Let your audience know about your blog. Great ways to reach your audience are through; social media, email newsletters, feeds on your website, and talking to other bloggers, podcasters, and media outlets for publicity.</li> <li><strong>Respond to comments</strong> - It is recommended that you allow people to post comments on your articles and you try to create a discussion by replying to people's comments, questions and ideas. <a href="/staff/tools-and-reference/web-guide/policies-and-guidance/comments/">Read the College Comments Policy </a>to see what we do, and don't allow.</li> <li>Make the most of <strong>related links and pages. </strong>Don’t just list links, make sure they are contextual and meet <a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/">accessibility</a> standards.</li> <li><strong>The payoff isn't immediate</strong>. It takes time to build up a readership and momentum, so try not to get disheartened at the start.</li> </ul> <h2>What style of blog to choose?</h2> <ul> <li>If you’re posting project information to a small group you should consider using <a href="http://www.imperial.ac.uk/admin-services/ict/self-service/connect-communicate/sharing-and-collaboration/choose-tool/sharepoint-online/" title="SharePoint%20Online">SharePoint.</a></li> <li>If you’re blogging about life or work of Imperial you can apply for a <a href="http://www.imperial.ac.uk/staff/tools-and-reference/web-guide/tools/blogs/">College branded blog.</a> See a <a href="http://wwwf.imperial.ac.uk/blog/" title="full list of current College blogs">full list of current College blogs</a> for inspiration. This type of blog uses WordPress and is already branded for you.</li> <li>If you prefer, you can set up your own blog outside College, you can try <a href="https://wordpress.com/website/" target="_blank" title="WordPress">WordPress</a>, <a href="https://www.blogger.com/" target="_blank" title="blogger">blogger</a>, <a href="https://www.tumblr.com/" target="_blank" title="tumblr">tumblr</a> etc. Don’t use the logo without permission and be careful using the College name. There is more infromation about working with the Imperial identity in our <a href="/staff/tools-and-reference/brand-style-guide/">Brand and style guide</a>.</li> </ul> <h2>College blogs</h2> <p>The College provides <a href="http://wwwf.imperial.ac.uk/blog/" title="branded blogs">branded blogs</a> for Imperial staff and students.</p> <p>Imperial blogs can cover everything and anything related to student and staff life at the College. </p> <ul> <li><a href="/staff/tools-and-reference/web-guide/tools/blogs/requests/">Request a new blog</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/blogs/how-to/">Blogs - getting started with WordPress</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/blogs/terms-of-use/"><span>Blog t</span><span>erms and conditions</span></a></li> </ul> <p>For <strong>further help</strong> with blogging contact your <a href="/staff/tools-and-reference/web-guide/contact-us/">Faculty Web Officer</a>.</p> </div> </div> <section 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