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data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-3"><div class="mck-u-links-inline mdc-u-font-face-primary">We help clients drive <a href="/about-us/overview/sustainable-and-inclusive-growth">sustainable and inclusive growth</a> by spotting opportunities in unmet customer needs, cocreating breakthrough products and services, and making organizations more innovative and agile.</div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="lightest-grey" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-general-up mck-o-edge-to-edge mck-c-module-wrapper" data-module-name="general-up"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8 mck-o-container--wrapped mck-o-container--mobile-spacing"><div class="UpModule_mck-c-up__header__OR_Vx"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-u-align-center UpModule_mdc-c-heading--title__4XbMT"><div>What are you looking to achieve?</div></h2></div><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start mdc-u-grid-col-md-2 mdc-u-grid-col-lg-3"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><span>Deliver new products to market</span></h5><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--align-left"><a data-component="mdc-c-link" href="/capabilities/mckinsey-design/how-we-help-clients/product-design" class="mdc-c-link-cta___NBQVi_2734c4f" aria-label=""><span class="mdc-c-link__label___Pfqtd_2734c4f">Learn more</span><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-link-arrow-right-icon"></span></a></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><span>Reduce cost to operate/assemble</span></h5><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--align-left"><a data-component="mdc-c-link" href="/capabilities/mckinsey-design/how-we-help-clients/product-design" class="mdc-c-link-cta___NBQVi_2734c4f" aria-label=""><span class="mdc-c-link__label___Pfqtd_2734c4f">Learn more</span><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-link-arrow-right-icon"></span></a></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><span>Build a better customer experience</span></h5><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--align-left"><a data-component="mdc-c-link" href="/capabilities/mckinsey-design/how-we-help-clients/experience-design" class="mdc-c-link-cta___NBQVi_2734c4f" aria-label=""><span class="mdc-c-link__label___Pfqtd_2734c4f">Learn more</span><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-link-arrow-right-icon"></span></a></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><span>Increase employee engagement</span></h5><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--align-left"><a data-component="mdc-c-link" href="/capabilities/mckinsey-design/how-we-help-clients/experience-design" class="mdc-c-link-cta___NBQVi_2734c4f" aria-label=""><span class="mdc-c-link__label___Pfqtd_2734c4f">Learn more</span><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-link-arrow-right-icon"></span></a></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><span>Scale your design capabilities</span></h5><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--align-left"><a data-component="mdc-c-link" href="/capabilities/mckinsey-design/how-we-help-clients/design-at-scale" class="mdc-c-link-cta___NBQVi_2734c4f" aria-label=""><span class="mdc-c-link__label___Pfqtd_2734c4f">Learn more</span><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-link-arrow-right-icon"></span></a></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><span>Infuse design into your culture</span></h5><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--align-left"><a data-component="mdc-c-link" href="/capabilities/mckinsey-design/how-we-help-clients/design-at-scale" class="mdc-c-link-cta___NBQVi_2734c4f" aria-label=""><span class="mdc-c-link__label___Pfqtd_2734c4f">Learn more</span><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-link-arrow-right-icon"></span></a></div></div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="default" data-module-background="transparent" data-module-category="" class="mdc-u-grid mck-c-one-up-medium-hero__image-container OneUpMediumHero_mck-c-one-up-medium-hero__image-container--text-behind__OEPFm mck-c-module-wrapper"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-u-align-center"><div>Our approach</div></h2><style></style><div data-component="mdc-c-background-image" class="mdc-c-bg-image___GJdv1_2734c4f background-image-419683f4-5894-45fc-bcc2-dbc30ceaeac8-one-up-medium-hero OneUpMediumHero_mck-c-one-up-medium-hero__bg-image__NDYjc"></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="dark" data-module-background="deep-blue" data-module-category="" class="OneUpMediumHero_mck-c-one-up-medium-hero__text-container__YcIkj OneUpMediumHero_mck-c-one-up-medium-hero__text-container--float__MgelJ OneUpMediumHero_mck-c-one-up-medium-hero__text-container--behind__6_IDw"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8 mck-o-container--wrapped mck-o-container--mobile-spacing"><div class="UpModule_mck-c-up__header__OR_Vx mck-u-links-inline"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f UpModule_mck-c-up__header-dek-container__2p51y UpModule_mck-c-up__header-dek-container--center-aligned__O4IWd UpModule_mck-c-up__header-dek-container--is-full-width__xjFiZ"><h3 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-2 mdc-u-align-center"><div>Committed to your full design journey.</div></h3><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7 mck-u-links-inline mdc-u-align-center mck-c-up__dek UpModule_mck-c-up__dek--center-aligned__31mqa"><div class="mdc-o-content-body">We work zealously with you, side by side building your institutional capabilities to better understand the market, uncover customer and user insights, evolve and create exceptional customer experiences, and successfully bring them to market.</div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-general-up mck-c-module-wrapper" data-module-name="general-up"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start mdc-u-grid-col-md-2 mdc-u-grid-col-lg-3"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/capabilities/mckinsey-design/how-we-help-clients/product-design" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="Product Design" src="/~/media/mckinsey/business%20functions/mckinsey%20design/how%20we%20help%20clients/product%20design/product-design-1536x1536.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/capabilities/mckinsey-design/how-we-help-clients/product-design" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>Product Design</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">How do you inspire new breakthrough creations? Start by exploring the unmet needs of your consumer. Then iterate and learn through rapid prototyping. That’s how our design teams work to deliver breakthrough products, complete with the commercial case, manufacturing plan, and market-entry platform to fully support your product launch.</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/capabilities/mckinsey-design/how-we-help-clients/experience-design" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="Experience Design" src="/~/media/mckinsey/business%20functions/mckinsey%20design/how%20we%20help%20clients/experience%20design/experience-design-1536x1536.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/capabilities/mckinsey-design/how-we-help-clients/experience-design" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>Experience Design</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">You know that creating a seamless customer experience is critical, but how do you get there? We start by empathizing with customers at every step in their journey, allowing us to re-envision an experience that meets their needs. Using agile methods to test and refine, we create rapid and dramatic impact from customer satisfaction and revenue growth to operational excellence and employee engagement.</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/capabilities/mckinsey-design/how-we-help-clients/design-at-scale" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="Driving growth at scale through design" src="/~/media/mckinsey/business%20functions/mckinsey%20design/how%20we%20help%20clients/design%20at%20scale/design-at-scale-1536x1536.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/capabilities/mckinsey-design/how-we-help-clients/design-at-scale" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>Design at Scale</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">While many organizations openly discuss the benefits of design, few systematically implement best practices and actively link their efforts to impact. When scaling design, we are focused on accelerating and integrating design across teams and organizational boundaries, allowing you to make innovation for customer delight more central to your organizational performance.</div></div></div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-module-wrapper" data-module-name="one-up-medium"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start"><div class="mdc-u-grid mdc-u-grid-gutter-xl mdc-u-grid-col-sm-1 mdc-u-grid--align-start GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--1by1__6krte"><div class="video-wrapper VideoComponent_mck-c-video-component__K3_eG"><video id="bc-video-6026850915001" data-video-id="6026850915001" data-account="1971571337001" data-player="IzQolWCsY" data-embed="default" data-application-id="" class="video-js GenericItem_mck-c-generic-item__video-component__X8kCu" controls=""></video></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><span>How design drives growth</span></h2><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">A study of 300 companies over five years shows that those who excel at design increased their revenues and total returns to shareholders (TRS) substantially faster than their peers.</div></div></div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-module-wrapper" data-module-name="one-up-medium"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="UpModule_mck-c-up__header__OR_Vx"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-u-align-center UpModule_mdc-c-heading--title__4XbMT"><div>Featured Impact Stories</div></h2></div><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start"><div class="mdc-u-grid mdc-u-grid-gutter-xl mdc-u-grid-col-sm-1 mdc-u-grid--align-start GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2 GenericItem_mck-c-generic-item--1by1__6krte"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/capabilities/mckinsey-design/how-we-help-clients/protecting-workers-through-award-winning-design" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="" src="/~/media/mckinsey/business%20functions/mckinsey%20design/how%20we%20help%20clients/protecting%20workers%20through%20award%20winning%20design/3m-page-thumb_clay-sculptures_39_final%20for%20scan_1536x1536.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div class="mck-c-eyebrow mdc-u-ts-10"><span>Case Study</span></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/capabilities/mckinsey-design/how-we-help-clients/protecting-workers-through-award-winning-design" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>Protecting workers through award-winning design</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-6 mdc-c-heading__icon___TbFKK_2734c4f"></span></h2><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><span class="GenericItem_mck-c-generic-item__display-date__6Py5E"><time dateTime="2021-12-01T12:00:00Z">December 1, 2021</time> - </span><div class="mck-u-links-inline mck-c-generic-item__description GenericItem_mck-c-generic-item__description--with-date__KRltZ">3M and McKinsey Design have partnered to create a welding helmet that has transformed the daily lives of welders around the world. The product has won nearly a dozen international awards, including a 2021 “Best of the Best” Red Dot Award.</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-xl mdc-u-grid-col-sm-1 mdc-u-grid--align-start GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--1by1__6krte"><div class="video-wrapper VideoComponent_mck-c-video-component__K3_eG"><video id="bc-video-6095608646001" data-video-id="6095608646001" data-account="1971571337001" data-player="IzQolWCsY" data-embed="default" data-application-id="" class="video-js GenericItem_mck-c-generic-item__video-component__X8kCu" controls=""></video></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><span>Designing change that matters: Dexter</span></h2><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">We collaborated with Swiss start-up Distalmotion to design Dexter, an advanced robotic system for minimally invasive surgery that costs significantly less than conventional robotic surgery systems. Dexter’s affordability will enable many more hospitals to incorporate an advanced tool that improves workflow and ergonomics.</div></div></div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-general-up mck-c-module-wrapper" data-module-name="general-up"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start mdc-u-grid-col-md-2 mdc-u-grid-col-lg-3"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/about-us/new-at-mckinsey-blog/a-world-first-design-for-hyundais-new-car-charger" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="A world-first design for Hyundai’s new car charger" src="/~/media/mckinsey/about%20us/mckinsey%20blog/a%20world%20first%20design%20for%20hyundais%20new%20car%20charger/hyundaiawards-hero-small-rendering-1536x864.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div class="mck-c-eyebrow mdc-u-ts-10"><span>Blog Post</span></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/about-us/new-at-mckinsey-blog/a-world-first-design-for-hyundais-new-car-charger" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>Innovation by design: How we helped Hyundai create an award-winning charger</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><span class="GenericItem_mck-c-generic-item__display-date__6Py5E"><time dateTime="2020-10-07T12:00:00Z">October 7, 2020</time> - </span><div class="mck-u-links-inline mck-c-generic-item__description GenericItem_mck-c-generic-item__description--with-date__KRltZ">An inside look at the gravity-free electric vehicle charging system created by Hyundai and McKinsey Design.</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/about-us/new-at-mckinsey-blog/how-an-award-winning-design-is-helping-older-adults-live-safely" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="Doro Hero" src="/~/media/mckinsey/about%20us/mckinsey%20blog/hed%20tech%20enabled%20care%20for%20seniors%20gets%20a%20design%20upgrade%20in%20form%20and%20function/doraeliza-hero-small-1219569802-1536x864.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div class="mck-c-eyebrow mdc-u-ts-10"><span>Blog Post</span></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/about-us/new-at-mckinsey-blog/how-an-award-winning-design-is-helping-older-adults-live-safely" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>How award-winning design is helping older adults live safely and with dignity at home</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><span class="GenericItem_mck-c-generic-item__display-date__6Py5E"><time dateTime="2020-09-09T12:00:00Z">September 9, 2020</time> - </span><div class="mck-u-links-inline mck-c-generic-item__description GenericItem_mck-c-generic-item__description--with-date__KRltZ">The smartcare hub Doro Eliza, created with help from McKinsey Design, is simple to operate and powered by connected technology</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/about-us/new-at-mckinsey-blog/how-will-real-estate-be-different-in-the-next-normal" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="How will real estate be different in the next normal?" src="/~/media/mckinsey/about%20us/mckinsey%20blog/how%20living%20and%20working%20spaces%20are%20being%20reimagined/realestate-hero-fullcol-961044162-1536x864.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div class="mck-c-eyebrow mdc-u-ts-10"><span>Blog Post</span></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/about-us/new-at-mckinsey-blog/how-will-real-estate-be-different-in-the-next-normal" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>Reimagining the real estate industry for the next normal</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><span class="GenericItem_mck-c-generic-item__display-date__6Py5E"><time dateTime="2020-05-28T12:00:00Z">May 28, 2020</time> - </span><div class="mck-u-links-inline mck-c-generic-item__description GenericItem_mck-c-generic-item__description--with-date__KRltZ">How one real-estate developer’s focus on digital reinvention before coronavirus is helping it navigate the current crisis and beyond.</div></div></div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-module-wrapper" data-module-name="one-up-medium"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="UpModule_mck-c-up__header__OR_Vx"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-u-align-center UpModule_mdc-c-heading--title__4XbMT"><div>FEATURED INSIGHTS</div></h2></div><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start"><div class="mdc-u-grid mdc-u-grid-gutter-xl mdc-u-grid-col-sm-1 mdc-u-grid--align-start GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2 GenericItem_mck-c-generic-item--1by1__6krte"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/capabilities/mckinsey-design/our-insights/business-value-of-design/overview" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="Business Value of Design" src="/~/media/mckinsey/business%20functions/mckinsey%20design/our%20insights/business%20value%20of%20design/bvod2022-1536x1536.jpeg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/capabilities/mckinsey-design/our-insights/business-value-of-design/overview" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>Business Value of Design</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-6 mdc-c-heading__icon___TbFKK_2734c4f"></span></h2><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">Searching for your next chief design officer or just getting started in the role? Explore our collection on design leadership, which covers the evolving role of the CDO and how top designers can successfully transition into the C-suite.</div></div></div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-general-up mck-c-module-wrapper" data-module-name="general-up"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start mdc-u-grid-col-md-2 mdc-u-grid-col-lg-4"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/capabilities/operations/our-insights/lifting-the-design-potential-of-japanese-companies" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="Japanese Zen garden with swirls in the sand & pebble stack" src="/~/media/mckinsey/business%20functions/operations/our%20insights/lifting%20the%20design%20potential%20of%20japanese%20companies/lifting-the-design-potential-of-japanese-companies-184747473-standard-1536x1536.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div class="mck-c-eyebrow mdc-u-ts-10"><span>Article</span></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/capabilities/operations/our-insights/lifting-the-design-potential-of-japanese-companies" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>Lifting the design potential of Japanese companies</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><span class="GenericItem_mck-c-generic-item__display-date__6Py5E"><time dateTime="2023-05-25T12:00:00Z">May 25, 2023</time> - </span><div class="mck-u-links-inline mck-c-generic-item__description GenericItem_mck-c-generic-item__description--with-date__KRltZ">Japanese organizations are using real-world product development projects to hone critical design skills.</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/capabilities/operations/our-insights/japans-design-imperative" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="Stone and sand" src="/~/media/mckinsey/business%20functions/operations/our%20insights/japans%20design%20imperative/japans-design-imperative-thumb-1536x1536.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div class="mck-c-eyebrow mdc-u-ts-10"><span>Article</span></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/capabilities/operations/our-insights/japans-design-imperative" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>Japan’s design imperative</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><span class="GenericItem_mck-c-generic-item__display-date__6Py5E"><time dateTime="2022-04-06T12:00:00Z">April 6, 2022</time> - </span><div class="mck-u-links-inline mck-c-generic-item__description GenericItem_mck-c-generic-item__description--with-date__KRltZ">Japanese companies want to revamp their innovation engines and reconnect with their customers. Good design will help.</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/capabilities/quantumblack/our-insights/fusing-data-and-design-to-supercharge-innovation-in-products-and-processes" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="Fusing data and design to supercharge innovation--in products and processes" src="/~/media/mckinsey/business%20functions/mckinsey%20analytics/our%20insights/fusing%20data%20and%20design%20to%20supercharge%20innovation/hero-fusing-data-and-design.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div class="mck-c-eyebrow mdc-u-ts-10"><span>Article</span></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/capabilities/quantumblack/our-insights/fusing-data-and-design-to-supercharge-innovation-in-products-and-processes" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>Fusing data and design to supercharge innovation—in products and processes</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><span class="GenericItem_mck-c-generic-item__display-date__6Py5E"><time dateTime="2019-04-04T12:00:00Z">April 4, 2019</time> - </span><div class="mck-u-links-inline mck-c-generic-item__description GenericItem_mck-c-generic-item__description--with-date__KRltZ">While many organizations are investing in data and design capabilities, only those that tightly weave these disciplines together...</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/capabilities/mckinsey-design/our-insights/five-fifty-midlife-of-design" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="Five fifty: Midlife of Design" src="/~/media/mckinsey/business%20functions/mckinsey%20design/our%20insights/five%20fifty%20midlife%20of%20design/midlife-of-design_thumb-1536x1536.png?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div class="mck-c-eyebrow mdc-u-ts-10"><span>Interactive</span><span> - <!-- -->McKinsey Quarterly</span></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/capabilities/mckinsey-design/our-insights/five-fifty-midlife-of-design" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>Five Fifty: Midlife of design</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><span class="GenericItem_mck-c-generic-item__display-date__6Py5E"><time dateTime="2018-03-27T12:00:00Z">March 27, 2018</time> - </span><div class="mck-u-links-inline mck-c-generic-item__description GenericItem_mck-c-generic-item__description--with-date__KRltZ">Design thinking is nearing its 50th birthday, but most companies have yet to realize its business value.</div></div></div></div></div></div><div class="mck-c-up__footer"><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--align-center___ar3mu_2734c4f"><a data-component="mdc-c-link" href="/capabilities/mckinsey-design/our-insights" class="mck-u-flex-align-center mdc-c-button___U4iY2_2734c4f mdc-c-button--secondary___Boipq_2734c4f mdc-c-button--size-large___jwpUy_2734c4f"><span class="mdc-c-link__label___Pfqtd_2734c4f">See all insights</span><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-link-arrow-right-icon"></span></a></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="lightest-grey" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-module-wrapper mck-o-edge-to-edge" data-module-name="one-up-medium"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8 mck-o-container--wrapped mck-o-container--mobile-spacing"><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start"><div class="mdc-u-grid mdc-u-grid-gutter-xl mdc-u-grid-col-sm-1 mdc-u-grid--align-start GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2 GenericItem_mck-c-generic-item--1by1__6krte"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a 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class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-6 mdc-c-heading__icon___TbFKK_2734c4f"></span></h2><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">A blog on the trends, news, and insights from McKinsey Design.</div></div></div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="lightest-grey" data-module-category="StandalonePromo" class="mck-c-three-up-circle mck-o-edge-to-edge mck-c-module-wrapper"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8 mck-o-container--wrapped mck-o-container--mobile-spacing"><div class="UpModule_mck-c-up__header__OR_Vx"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-u-align-center UpModule_mdc-c-heading--title__4XbMT"><div>Our people</div></h2></div><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start ThreeUpCircleMedium_mck-c-three-up-circle__items-wrapper__3h9bc mdc-u-grid-col-sm-1 mdc-u-grid-col-md-4 mdc-u-grid-col-lg-6"><div class="ThreeUpCircleMedium_mck-c-three-up-circle__profile-card__tAWa1"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start ThreeUpCircleMedium_mck-c-three-up-circle__generic-item__k0R8M ThreeUpCircleMedium_mck-c-three-up-circle__generic-item--top-image__94_53 GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--1by4__vpFeq"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><div data-component="mdc-c-avatar" class="mdc-c-avatar-8be13c42-f32f-4a5f-87ee-968e5126e348 mdc-c-avatar___kVSTP_2734c4f mdc-c-avatar--image___levct_2734c4f mdc-c-avatar--size-2"><style> .mdc-c-avatar-8be13c42-f32f-4a5f-87ee-968e5126e348 { --mdc-avatar-size: 200px; } </style><img src="/~/media/mckinsey/our people/ewan duncan/ewan-duncan_5426-1_fc-mask_profile_1536x1152.png?cq=50&mw=480&car=1:1&cpy=Center" alt=""/></div></div><div class="mdc-u-grid mdc-u-grid-gutter-sm mck-c-three-up-circle__content"><h6 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f ThreeUpCircleMedium_mck-c-three-up-circle__profile-title__IjaF6"><a data-component="mdc-c-link" href="/our-people/ewan-duncan" class="mdc-c-link-heading___Zggl8_2734c4f"><span class="mdc-c-link__label___Pfqtd_2734c4f">Ewan Duncan</span></a></h6><h6 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f ThreeUpCircleMedium_mck-c-three-up-circle__sub-heading__3TsVh">Senior PartnerSeattle</h6><div class="ThreeUpCircleMedium_mck-c-three-up-circle__divider__SxF_p ThreeUpCircleMedium_mck-c-three-up-circle__divider--center__Dv7pn"></div><div class="ThreeUpCircleMedium_mck-c-three-up-circle__description__KT1wJ"> Works with clients across the technology, media, telecommunications, and other sectors to use design and customer-centricity to increase growth</div></div></div></div><div class="ThreeUpCircleMedium_mck-c-three-up-circle__profile-card__tAWa1"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start ThreeUpCircleMedium_mck-c-three-up-circle__generic-item__k0R8M ThreeUpCircleMedium_mck-c-three-up-circle__generic-item--top-image__94_53 GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--1by4__vpFeq"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><div data-component="mdc-c-avatar" class="mdc-c-avatar-ce6cfd37-a7ac-4ae3-a579-4da86936e44a mdc-c-avatar___kVSTP_2734c4f mdc-c-avatar--image___levct_2734c4f mdc-c-avatar--size-2"><style> .mdc-c-avatar-ce6cfd37-a7ac-4ae3-a579-4da86936e44a { --mdc-avatar-size: 200px; } </style><img src="/~/media/mckinsey/our people/hyo yeon/hyo yeon_std_img.jpg?cq=50&mw=480&car=1:1&cpy=Center" alt=""/></div></div><div class="mdc-u-grid mdc-u-grid-gutter-sm mck-c-three-up-circle__content"><h6 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f ThreeUpCircleMedium_mck-c-three-up-circle__profile-title__IjaF6"><a data-component="mdc-c-link" href="/our-people/hyo-yeon" class="mdc-c-link-heading___Zggl8_2734c4f"><span class="mdc-c-link__label___Pfqtd_2734c4f">Hyo Yeon</span></a></h6><h6 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f ThreeUpCircleMedium_mck-c-three-up-circle__sub-heading__3TsVh">PartnerNew York</h6><div class="ThreeUpCircleMedium_mck-c-three-up-circle__divider__SxF_p ThreeUpCircleMedium_mck-c-three-up-circle__divider--center__Dv7pn"></div><div class="ThreeUpCircleMedium_mck-c-three-up-circle__description__KT1wJ">As a leader of McKinsey Design’s global team, works closely with clients to ensure the use of a customer-centric approach to creating products, services, and experiences</div></div></div></div></div><div class="mck-c-up__footer"><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f 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mdc-u-grid--align-start"><div class="mdc-u-grid mdc-u-grid-gutter-xl mdc-u-grid-col-sm-1 mdc-u-grid--align-start GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--1by1__6krte"><div class="video-wrapper VideoComponent_mck-c-video-component__K3_eG"><video id="bc-video-6026852526001" data-video-id="6026852526001" data-account="1971571337001" data-player="IzQolWCsY" data-embed="default" data-application-id="" class="video-js GenericItem_mck-c-generic-item__video-component__X8kCu" controls=""></video></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><span>Marcus, Stockholm</span></h2><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">Get to know Marcus, a design director based in Stockholm. Learn more about what motivates him—and how being outdoors and keeping himself physically agile translates into focus at work. Discover two of Marcus’s ongoing projects; one explores how design can help reduce malaria, and the other offers a cost-efficient, advanced robotic system for minimally invasive surgery.</div></div></div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-module-wrapper" data-module-name="one-up-medium"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start"><div class="mdc-u-grid mdc-u-grid-gutter-xl mdc-u-grid-col-sm-1 mdc-u-grid--align-start GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--1by1__6krte"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><span>Xenia, Berlin</span></h2><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">Meet our designer, Xenia, and discover how her DIY ethos is inspired by the many places she’s lived. Catch a glimpse of her home and enjoy a snapshot of her work environment, the Experience Studio in Berlin, where the magic of cocreation occurs.</div></div></div></div><div class="video-wrapper VideoComponent_mck-c-video-component__K3_eG"><video id="bc-video-6026852819001" data-video-id="6026852819001" data-account="1971571337001" data-player="IzQolWCsY" data-embed="default" data-application-id="" class="video-js GenericItem_mck-c-generic-item__video-component__X8kCu" controls=""></video></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-module-wrapper" data-module-name="one-up-medium"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start"><div class="mdc-u-grid mdc-u-grid-gutter-xl 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