CINXE.COM

<!DOCTYPE html><html dir="ltr" lang="en"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1.0"/><meta http-equiv="X-UA-Compatible" content="IE=edge"/><script>var McKinsey = {"ArticleTemplate":"","DaysSinceCMSPublication":"1123","DisplayDate":"11/22/2024","OriginalPublicationDate":"11/22/2024","SitecoreId":"{248DCA12-244E-4369-9E21-DF994800F279}","Title":"Hyo Yeon","ArticleType":"","ContentType":"Profile","ServerNumber":"","IsPageRestricted":"false","UserID":"","RegistrationDate":"","LoginStatus":"logged_out","JobTitle":"","CompanyName":"","blogTags":null,"enableRegWall":false}; var pageMetaInformation = {"CurrentLanguage":"en","AlternateLanguages":[{"DisplayName":"English","LanguageCode":"en","Url":"/our-people/hyo-yeon"}],"NavigationLink":"","ActiveItemId":"{248DCA12-244E-4369-9E21-DF994800F279}","OfficeCode":"","MiniSiteId":""};</script><link rel="icon" href="/favicon.ico"/><link href="https://www.mckinsey.com/redesign/resources/css/styles-rc.css" rel="stylesheet"/><link rel="manifest" href="/manifest.json"/><link rel="dns-prefetch" href="//cdn.dynamicyield.com"/><link rel="dns-prefetch" href="//st.dynamicyield.com"/><link rel="dns-prefetch" href="//rcom.dynamicyield.com"/><link rel="dns-prefetch" href="//cdn.cookielaw.org"/><link rel="preconnect" href="//assets.adobedtm.com"/><link rel="preconnect" href="//connect.facebook.net"/><link rel="preconnect" href="//static.hotjar.com"/><link rel="preload" as="font" href="/next-static/fonts/bower/Bower-Bold.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/regular/McKinseySans-Regular.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/medium/McKinseySans-Medium.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/light/McKinseySans-Light.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/italic/McKinseySans-Italic.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/light-italic/McKinseySans-LightItalic.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/medium-italic/McKinseySans-MediumItalic.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/noto-sans-jp/NotoSansJP-Light.ttf" type="font/ttf" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/noto-sans-jp/NotoSansJP-Regular.ttf" type="font/ttf" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/noto-sans-jp/NotoSansJP-Medium.ttf" type="font/ttf" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/noto-sans-jp/NotoSansJP-Bold.ttf" type="font/ttf" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/noto-sans-jp/NotoSansJP-Black.ttf" type="font/ttf" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/noto-serif-jp/NotoSerifJP-Bold.ttf" type="font/ttf" crossorigin=""/><title>Hyo Yeon | McKinsey & Company</title><meta name="apple-itunes-app" content="app-id=674902075"/><link rel="apple-touch-icon" sizes="57x57" href="/next-static/images/mck-touch-icon-57x57.png"/><link rel="apple-touch-icon" sizes="72x72" href="/next-static/images/mck-touch-icon-72x72.png"/><link rel="apple-touch-icon" sizes="114x114" href="/next-static/images/mck-touch-icon-114x114.png"/><link rel="apple-touch-icon" sizes="144x144" href="/next-static/images/mck-touch-icon-144x144.png"/><link rel="apple-touch-icon" sizes="152x152" href="/next-static/images/mck-touch-icon-152x152.png"/><link rel="apple-touch-icon" sizes="167x167" href="/next-static/images/mck-touch-icon-167x167.png"/><link rel="apple-touch-icon" sizes="180x180" href="/next-static/images/mck-touch-icon-180x180.png"/><meta content="no-referrer-when-downgrade" name="referrer"/><meta content="McKinsey & Company" property="og:site_name" name="site_name"/><meta content="Hyo Yeon" property="og:title" name="title"/><meta content="As a leader of McKinsey Design’s global team, works closely with clients to ensure the use of a customer-centric approach to creating products, services, and experiences" property="og:description" name="description"/><meta content="https://www.mckinsey.com/our-people/hyo-yeon" name="url" property="og:url"/><meta content="index,follow,all" name="robots"/><meta content="https://www.mckinsey.com/~/media/mckinsey/our%20people/hyo%20yeon/hyo%20yeon_std_img.jpg" property="og:image" name="image"/><meta content="{248DCA12-244E-4369-9E21-DF994800F279}" name="sid"/><link href="https://www.mckinsey.com/our-people/hyo-yeon" rel="canonical"/><meta content="summary_large_image" name="twitter:card"/><meta content="@mckinsey" name="twitter:site"/><meta content="Profile" name="contenttype"/><meta content="Our People" name="sections"/><meta content="/~/media/mckinsey/our%20people/hyo%20yeon/hyo%20yeon_std_img.jpg" name="search-image"/><meta content="Partner, New York" name="title-location"/><meta name="searchresults-tags"/><link href="https://www.mckinsey.com/our-people/hyo-yeon" hrefLang="x-default" rel="alternate"/><link href="https://www.mckinsey.com/our-people/hyo-yeon" rel="alternative" hrefLang="en"/><script type="application/ld+json">{"@context":"https://schema.org","@type":"Person","name":"Hyo Yeon","jobTitle":"Partner, New York"}</script><meta name="next-head-count" content="55"/><meta name="next-font-preconnect"/><script src="" id="onetrust-wrapperchecker" data-nscript="beforeInteractive">function OptanonWrapperChecker() {}</script><link rel="preload" href="/_next/static/css/e0c1ca92b5263a45.css" as="style"/><link rel="stylesheet" href="/_next/static/css/e0c1ca92b5263a45.css" data-n-g=""/><link rel="preload" href="/_next/static/css/985443d8095c0b48.css" as="style"/><link rel="stylesheet" href="/_next/static/css/985443d8095c0b48.css" data-n-p=""/><link rel="preload" href="/_next/static/css/73e7c219a721a36e.css" as="style"/><link rel="stylesheet" href="/_next/static/css/73e7c219a721a36e.css"/><noscript data-n-css=""></noscript><script defer="" nomodule="" src="/_next/static/chunks/polyfills-5cd94c89d3acac5f.js"></script><script src="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" data-document-language="true" type="text/javascript" data-domain-script="915b5091-0d7e-44d2-a8c4-cf08267e52fe" defer="" data-nscript="beforeInteractive"></script><script defer="" src="/_next/static/chunks/4795.bfa20d48371da5ec.js"></script><script src="/_next/static/chunks/webpack.7b31c4548c626f3b.js" defer=""></script><script src="/_next/static/chunks/framework.62bbe2ca94854a85.js" defer=""></script><script src="/_next/static/chunks/main.51e10588adc949ca.js" defer=""></script><script src="/_next/static/chunks/pages/_app.5f99628c3d07543d.js" defer=""></script><script src="/_next/static/chunks/3b1baa31.cd6cdac6158774d8.js" defer=""></script><script src="/_next/static/chunks/7d0bf13e.8f3383787afb45af.js" defer=""></script><script src="/_next/static/chunks/1354.c34ddc4bd7c986c8.js" defer=""></script><script src="/_next/static/chunks/408.2780008a4c2ee197.js" defer=""></script><script src="/_next/static/chunks/pages/%5B%5B...path%5D%5D.eb738e7c87df0dc8.js" defer=""></script><script src="/_next/static/9vYT_fWQKRjfPT7lAZJdB/_buildManifest.js" defer=""></script><script src="/_next/static/9vYT_fWQKRjfPT7lAZJdB/_ssgManifest.js" defer=""></script><script src="/_next/static/9vYT_fWQKRjfPT7lAZJdB/_middlewareManifest.js" defer=""></script> <script>(window.BOOMR_mq=window.BOOMR_mq||[]).push(["addVar",{"rua.upush":"false","rua.cpush":"false","rua.upre":"false","rua.cpre":"false","rua.uprl":"false","rua.cprl":"false","rua.cprf":"false","rua.trans":"","rua.cook":"false","rua.ims":"false","rua.ufprl":"false","rua.cfprl":"false","rua.isuxp":"false","rua.texp":"norulematch","rua.ceh":"false","rua.ueh":"false","rua.ieh.st":"0"}]);</script> <script>!function(a){var e="https://s.go-mpulse.net/boomerang/",t="addEventListener";if("False"=="True")a.BOOMR_config=a.BOOMR_config||{},a.BOOMR_config.PageParams=a.BOOMR_config.PageParams||{},a.BOOMR_config.PageParams.pci=!0,e="https://s2.go-mpulse.net/boomerang/";if(window.BOOMR_API_key="TURRK-8ADJT-WDUC5-TC32E-KV9ND",function(){function n(e){a.BOOMR_onload=e&&e.timeStamp||(new Date).getTime()}if(!a.BOOMR||!a.BOOMR.version&&!a.BOOMR.snippetExecuted){a.BOOMR=a.BOOMR||{},a.BOOMR.snippetExecuted=!0;var i,_,o,r=document.createElement("iframe");if(a[t])a[t]("load",n,!1);else if(a.attachEvent)a.attachEvent("onload",n);r.src="javascript:void(0)",r.title="",r.role="presentation",(r.frameElement||r).style.cssText="width:0;height:0;border:0;display:none;",o=document.getElementsByTagName("script")[0],o.parentNode.insertBefore(r,o);try{_=r.contentWindow.document}catch(O){i=document.domain,r.src="javascript:var d=document.open();d.domain='"+i+"';void(0);",_=r.contentWindow.document}_.open()._l=function(){var a=this.createElement("script");if(i)this.domain=i;a.id="boomr-if-as",a.src=e+"TURRK-8ADJT-WDUC5-TC32E-KV9ND",BOOMR_lstart=(new Date).getTime(),this.body.appendChild(a)},_.write("<bo"+'dy onload="document._l();">'),_.close()}}(),"".length>0)if(a&&"performance"in a&&a.performance&&"function"==typeof a.performance.setResourceTimingBufferSize)a.performance.setResourceTimingBufferSize();!function(){if(BOOMR=a.BOOMR||{},BOOMR.plugins=BOOMR.plugins||{},!BOOMR.plugins.AK){var e=""=="true"?1:0,t="",n="bdpnbeqxgy4diz2lf7rq-f-13a7f6390-clientnsv4-s.akamaihd.net",i="false"=="true"?2:1,_={"ak.v":"39","ak.cp":"19387","ak.ai":parseInt("285213",10),"ak.ol":"0","ak.cr":4,"ak.ipv":4,"ak.proto":"http/1.1","ak.rid":"60bbab74","ak.r":37669,"ak.a2":e,"ak.m":"a","ak.n":"essl","ak.bpcip":"8.222.208.0","ak.cport":50604,"ak.gh":"23.53.33.206","ak.quicv":"","ak.tlsv":"tls1.2","ak.0rtt":"","ak.0rtt.ed":"","ak.csrc":"-","ak.acc":"reno","ak.t":"1732980707","ak.ak":"hOBiQwZUYzCg5VSAfCLimQ==Ynx15n90KFB9CRl0deaoTRX/Iab8eJ71MOY/uucsWFTcmtF7wHKk/oEHUMZmpSFz1qqwwCkg4FloqFmLn1KKSikC++qpmXSvGKDB0sYh5FZtbZSgCYpOvAMY7Sb5fmadSIYZnofybVsWadKfrWdfKvGPz9OMOfkfzVt+xu4SFxTtuJRdnXvIn+FP4m7UyWzJFNV/a3l+goiclAVVsGH3ZKwD+/q6V3xnLTlmL13vqlgWGYmcg8GQHBjmQHROt7HsB3m8hzTFInzRs8Ud8KJXhEealXlQMHxwtpYPAQJLmwgR5lGZhqKZiHBIfTBSa4nk8nQHPlO1/xUSTDRD5SuPdYGmRdK8e9qJYhxb8KWfVbzsuyhNEnGPRRpijAI2qgd+/MAP5JOCuB6pyGBh9uDmnLy/Yz4/8iv/acN03mV/42w=","ak.pv":"582","ak.dpoabenc":"","ak.tf":i};if(""!==t)_["ak.ruds"]=t;var o={i:!1,av:function(e){var t="http.initiator";if(e&&(!e[t]||"spa_hard"===e[t]))_["ak.feo"]=void 0!==a.aFeoApplied?1:0,BOOMR.addVar(_)},rv:function(){var a=["ak.bpcip","ak.cport","ak.cr","ak.csrc","ak.gh","ak.ipv","ak.m","ak.n","ak.ol","ak.proto","ak.quicv","ak.tlsv","ak.0rtt","ak.0rtt.ed","ak.r","ak.acc","ak.t","ak.tf"];BOOMR.removeVar(a)}};BOOMR.plugins.AK={akVars:_,akDNSPreFetchDomain:n,init:function(){if(!o.i){var a=BOOMR.subscribe;a("before_beacon",o.av,null,null),a("onbeacon",o.rv,null,null),o.i=!0}return this},is_complete:function(){return!0}}}}()}(window);</script></head><body><div id="__next" data-reactroot=""><div class="Layout_mck-c-skipbar__K684J"><a data-component="mdc-c-link" href="#skipToMain" class="mdc-c-button___U4iY2_2734c4f mdc-c-button--primary___Ed-lT_2734c4f mdc-c-button--size-medium"><span class="mdc-c-link__label___Pfqtd_2734c4f">Skip to main content</span></a></div><main class="mck-o-container--outer" data-layer-region="body" role="main" id="skipToMain"><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="lightest-grey" data-module-category="AnchoredHero" class="mck-c-full-bleed-profile"><div data-component="mdc-c-module-wrapper" data-module-theme="dark" data-module-background="lightest-grey" data-module-category="" class="container-hero FullBleedProfile_mck-c-full-bleed-profile__is-variant-full-bleed__X8ISj"><div class="FullBleedProfile_mck-c-full-bleed-profile__wrapper-image__984Sj"><picture data-component="mdc-c-picture"><img alt="This is a profile image of Hyo Yeon" src="/~/media/mckinsey/our%20people/hyo%20yeon/hyo-yeon_profile_1475x475.jpg?cq=50&cpy=Center" loading="lazy"/></picture></div><div class="mdc-u-grid FullBleedProfile_mck-c-full-bleed-profile__header-wrapper__fGS5k FullBleedProfile_mck-c-full-bleed-profile__desktop-content__hkzaS"><div class="mdc-u-grid mck-o-container--wrapped FullBleedProfile_mck-c-full-bleed-profile__align-center__uxO2t"><div class="mdc-u-grid mdc-u-grid-col-md-12 mdc-u-grid-gutter-xs"><div class="mdc-u-grid mdc-u-grid-gutter-sm mdc-u-grid-col-md-start-7 mdc-u-grid-col-md-span-5 mdc-u-grid-col-lg-start-8 mdc-u-grid-col-lg-span-4"><h1 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-2 FullBleedProfile_mck-c-full-bleed-profile__heading__vjnpv"><span>Hyo Yeon</span></h1><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-8">Partner<a data-component="mdc-c-link" href="/us/new-york" class="mdc-c-link___lBbY1_2734c4f"><span class="mdc-c-link__label___Pfqtd_2734c4f">New York</span></a></div><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--display-column___X0HDD_2734c4f mdc-u-mb-2 mdc-u-mt-3 mdc-u-grid-gutter-md"><a data-component="mdc-c-link" href="#" class="mdc-c-link-icon___SEKyg_2734c4f" aria-haspopup="dialog" title="Email" aria-label="Email" data-sid="248DCA12-244E-4369-9E21-DF994800F279" data-layer-event-prefix="Exit Link" data-layer-action="click" data-layer-category="social" data-layer-subcategory="partner" data-layer-subcategory2="email" data-layer-text="Share this profile on email"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--radial___y3csX_2734c4f mdc-c-icon--size-xl___3BEee_2734c4f mdc-c-icon--primary mck-email-icon"></span></a><a data-component="mdc-c-link" href="https://www.linkedin.com/in/hyo-yeon-086777" class="mdc-c-link-icon___SEKyg_2734c4f" target="_blank" title="LinkedIn" data-sid="" aria-label="LinkedIn" data-layer-event-prefix="Exit Link" data-layer-action="click" data-layer-category="social" data-layer-subcategory="partner" data-layer-subcategory2="LinkedIn" data-layer-text="Share this profile on LinkedIn"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--radial___y3csX_2734c4f mdc-c-icon--size-xl___3BEee_2734c4f mdc-c-icon--primary mck-linkedin-thin-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">LinkedIn</span></a></div></div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-xxl mdc-u-grid-col-md-12 mck-o-container--mobile-spacing FullBleedProfile_mck-c-full-bleed-profile__wrapper-text__QOEpC"><script></script><div class="FullBleedProfile_mck-c-full-bleed-profile__mobile-content__awmK9"><div class="mdc-u-grid mck-o-container--wrapped FullBleedProfile_mck-c-full-bleed-profile__align-center__uxO2t"><div class="mdc-u-grid mdc-u-grid-col-md-12 mdc-u-grid-gutter-xs"><div class="mdc-u-grid mdc-u-grid-gutter-sm mdc-u-grid-col-md-start-7 mdc-u-grid-col-md-span-5 mdc-u-grid-col-lg-start-8 mdc-u-grid-col-lg-span-4"><h1 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-2 FullBleedProfile_mck-c-full-bleed-profile__heading__vjnpv"><span>Hyo Yeon</span></h1><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-8">Partner<a data-component="mdc-c-link" href="/us/new-york" class="mdc-c-link___lBbY1_2734c4f"><span class="mdc-c-link__label___Pfqtd_2734c4f">New York</span></a></div><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--display-column___X0HDD_2734c4f mdc-u-mb-2 mdc-u-mt-3 mdc-u-grid-gutter-md"><a data-component="mdc-c-link" href="#" class="mdc-c-link-icon___SEKyg_2734c4f" aria-haspopup="dialog" title="Email" aria-label="Email" data-sid="248DCA12-244E-4369-9E21-DF994800F279" data-layer-event-prefix="Exit Link" data-layer-action="click" data-layer-category="social" data-layer-subcategory="partner" data-layer-subcategory2="email" data-layer-text="Share this profile on email"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--radial___y3csX_2734c4f mdc-c-icon--size-xl___3BEee_2734c4f mdc-c-icon--primary mck-email-icon"></span></a><a data-component="mdc-c-link" href="https://www.linkedin.com/in/hyo-yeon-086777" class="mdc-c-link-icon___SEKyg_2734c4f" target="_blank" title="LinkedIn" data-sid="" aria-label="LinkedIn" data-layer-event-prefix="Exit Link" data-layer-action="click" data-layer-category="social" data-layer-subcategory="partner" data-layer-subcategory2="LinkedIn" data-layer-text="Share this profile on LinkedIn"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--radial___y3csX_2734c4f mdc-c-icon--size-xl___3BEee_2734c4f mdc-c-icon--primary mck-linkedin-thin-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">LinkedIn</span></a></div></div></div></div></div><script></script><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-6 mdc-u-grid-col-md-start-3 mdc-u-grid-col-md-end-11 FullBleedProfile_mck-c-full-bleed-profile__description__z6O7H"><p>As a leader of McKinsey Design’s global team, works closely with clients to ensure the use of a customer-centric approach to creating products, services, and experiences</p></div></div></div><div class="mck-o-container"><div class="mck-o-container--wrapped mck-o-container--mobile-spacing"><div class="mdc-o-container__body Profile_mck-c-profile__wrapper__BqMov"><div class="Profile_mck-c-profile__container-main__rUO05"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-c-heading--border___K8dj3_2734c4f"></h2><div class="mdc-o-content-body Profile_mck-c-profile__content-body__r8B5S"><p>Hyo joined McKinsey as a partner, bringing the skills that she honed in senior-leadership roles at specialist-design and digital-marketing firms, serving large and small companies. As a leader of our Digital Labs and McKinsey Design, she oversees our experience-design capabilities, continues to build our global design teams, and works with clients to address customer-experience challenges and establish and grow their design organizations and capabilities. She brings deep expertise in leading digital-transformation programs that center on the customers and users, and that deliver measurable impact.</p> <p>Hyo serves clients in industries as diverse as financial services, telecommunications, healthcare, consumer goods, utilities, and chemicals. She works with clients to use design-thinking methods to solve complex problems—building on deep customer insights and balancing customer needs with technology and business objectives to design and deliver high-impact products, services, and experiences.</p> <p>As a particular focus of her work, Hyo helps clients use lateral-thinking approaches to reimagine their customers’ experience. She also applies behavioral science to push the envelope further. Building on these approaches, she facilitates far-reaching innovation workshops for senior clients in many sectors.</p> </div><div class="Profile_mck-c-profile__area-a__YIGXu container-placeholder mdc-u-grid mdc-u-grid-gutter-lg"></div></div><div class="Profile_mck-c-profile__sidebar-wrapper__E52KM"><div class="container-sidebar mdc-u-grid mdc-u-grid-gutter-xxl"><button data-component="mdc-c-button" aria-label="" type="button" id="button_id" class="mdc-c-button___U4iY2_2734c4f mdc-c-button--primary___Ed-lT_2734c4f mdc-c-button--size-large___jwpUy_2734c4f" data-layer-event-prefix="Exit Link" data-layer-action="click" data-layer-category="social" data-layer-subcategory="partner" data-layer-subcategory2="email" data-layer-text="Share this profile on email"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-email-icon Profile_mck-c-profile__contact-icon__Xw5Jp"></span></button><div class="mdc-u-grid mdc-u-grid-gutter-xxl" data-layer-region="profile-expertise"><div><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-c-heading--border___K8dj3_2734c4f"></h2><div><ul class="List_mck-c-list___Lb7q"><li><a data-component="mdc-c-link" href="/capabilities/mckinsey-design/how-we-help-clients" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">McKinsey Design</span></a></li><li><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/how-we-help-clients" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Growth, Marketing & Sales</span></a></li><li><a data-component="mdc-c-link" href="/capabilities/mckinsey-digital/how-we-help-clients" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">McKinsey Digital</span></a></li><li><a data-component="mdc-c-link" href="/capabilities/operations/how-we-help-clients" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Operations</span></a></li></ul></div></div></div></div></div><div class="mdc-o-content-body Profile_mck-c-profile__content-body__r8B5S Profile_mck-c-profile__additional-body__hv_Ft"><h3>Published work</h3> <p>“<span style="background-color: #ffffff; color: #000000;"><a href="/featured-insights/food-security/digital-transformation-comes-to-food-banks">Digital transformation comes to food banks</a></span>,” McKinsey & Company, October 2021</p> <p>“<a href="/capabilities/operations/our-insights/how-to-boost-growth-in-industrial-services-better-customer-experience">How to boost growth in industrial services: Better customer experience</a>,” McKinsey & Company, July 2021</p> <p>“<a href="/capabilities/mckinsey-digital/our-insights/how-concept-sprints-can-improve-customer-experience-innovation">How concept sprints can improve customer-experience innovation</a>,” McKinsey & Company, March 2018</p> <p>“<a href="/capabilities/operations/our-insights/customers-lives-are-digital-but-is-your-customer-care-still-analog">Customers’ lives are digital—but is your customer care still analog?</a>” McKinsey & Company , June 2017</p> <p>“<a href="/capabilities/growth-marketing-and-sales/our-insights/putting-behavioral-psychology-to-work-to-improve-the-customer-experience">Putting behavioral psychology to work to improve the customer experience</a>,” McKinsey & Company, March 2016</p> <p>“<a href="/capabilities/people-and-organizational-performance/our-insights/what-it-takes-to-deliver-breakthrough-customer-experiences">What it takes to deliver breakthrough customer experiences</a>,” McKinsey & Company, November 2015</p> <p>“<a href="/capabilities/growth-marketing-and-sales/our-insights/building-a-design-driven-culture">Building a design-driven culture</a>,” McKinsey & Company, September 2015</p> <p>“<a href="/capabilities/mckinsey-design/our-insights/tapping-into-the-business-value-of-design">Tapping into the business value of design</a>,” McKinsey Quarterly, December 2018</p> <p>“<a href="/capabilities/mckinsey-digital/our-insights/an-interview-with-citrixs-catherine-courage">Applying design thinking across the business: An interview with Citrix’s Catherine Courage</a>,” McKinsey & Company, February 2015</p> <h3>Past experience</h3> <p><strong>FJORD</strong><br /> President, North America</p> <p><strong>Publicis Modem East</strong><br /> Executive vice president and managing director</p> <p><strong>Schematic</strong><br /> Managing director, New York</p> <p><strong>Studio Red</strong><br /> Head of strategy</p> <p><strong>Razorfish</strong><br /> Executive vice president, strategic development; managing director, New York</p> <h3>Education</h3> <p><strong>Kellogg School of Management at Northwestern University</strong><br /> MM, management and marketing</p> <p><strong>Stanford University</strong><br /> BA, design and linguistics</p></div></div><div class="mdc-u-grid mdc-u-grid-gutter-xl mdc-u-mt-5"></div></div></div></main></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"locale":"en","dictionary":{},"sitecoreContext":{"route":{"name":"Hyo Yeon","displayName":"Hyo Yeon","fields":null,"databaseName":"web","deviceId":"fe5d7fdf-89c0-4d99-9aa3-b5fbd009c9f3","itemId":"248dca12-244e-4369-9e21-df994800f279","itemLanguage":"en","itemVersion":8,"layoutId":"ae753eb4-a035-40b4-83bf-4b4438df6742","templateId":"882cb5bd-9600-43d9-9d6b-de8134d4a7eb","templateName":"Profile","placeholders":{"jss-main":[{"uid":"8babdffb-0cfb-45a5-8364-eb32fa63d241","componentName":"Profile","dataSource":"","fields":{"data":{"profile":{"id":"248DCA12244E43699E21DF994800F279","name":"Hyo Yeon","engTitle":"Hyo Yeon","displayName":"Hyo Yeon","url":"/sitecore/content/McKinsey/Home/Our People/Hyo Yeon","template":{"name":"Profile"},"title":{"jsonValue":{"value":"Hyo Yeon"}},"background":{"jsonValue":{"value":"\u003ch3\u003ePublished work\u003c/h3\u003e\n\u003cp\u003e\u0026ldquo;\u003cspan style=\"background-color: #ffffff; color: #000000;\"\u003e\u003ca href=\"/featured-insights/food-security/digital-transformation-comes-to-food-banks\"\u003eDigital transformation comes to food banks\u003c/a\u003e\u003c/span\u003e,\u0026rdquo; McKinsey \u0026amp; Company, October 2021\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/capabilities/operations/our-insights/how-to-boost-growth-in-industrial-services-better-customer-experience\"\u003eHow to boost growth in industrial services: Better customer experience\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, July 2021\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/capabilities/mckinsey-digital/our-insights/how-concept-sprints-can-improve-customer-experience-innovation\"\u003eHow concept sprints can improve customer-experience innovation\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, March 2018\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/capabilities/operations/our-insights/customers-lives-are-digital-but-is-your-customer-care-still-analog\"\u003eCustomers\u0026rsquo; lives are digital\u0026mdash;but is your customer care still analog?\u003c/a\u003e\u0026rdquo; McKinsey \u0026amp; Company , June 2017\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/capabilities/growth-marketing-and-sales/our-insights/putting-behavioral-psychology-to-work-to-improve-the-customer-experience\"\u003ePutting behavioral psychology to work to improve the customer experience\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, March 2016\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/capabilities/people-and-organizational-performance/our-insights/what-it-takes-to-deliver-breakthrough-customer-experiences\"\u003eWhat it takes to deliver breakthrough customer experiences\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, November 2015\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/capabilities/growth-marketing-and-sales/our-insights/building-a-design-driven-culture\"\u003eBuilding a design-driven culture\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, September 2015\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/capabilities/mckinsey-design/our-insights/tapping-into-the-business-value-of-design\"\u003eTapping into the business value of design\u003c/a\u003e,\u0026rdquo; McKinsey Quarterly, December 2018\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/capabilities/mckinsey-digital/our-insights/an-interview-with-citrixs-catherine-courage\"\u003eApplying design thinking across the business: An interview with Citrix\u0026rsquo;s Catherine Courage\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, February 2015\u003c/p\u003e\n\u003ch3\u003ePast experience\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eFJORD\u003c/strong\u003e\u003cbr /\u003e\nPresident, North America\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePublicis Modem East\u003c/strong\u003e\u003cbr /\u003e\nExecutive vice president and managing director\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eSchematic\u003c/strong\u003e\u003cbr /\u003e\nManaging director, New York\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eStudio Red\u003c/strong\u003e\u003cbr /\u003e\nHead of strategy\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eRazorfish\u003c/strong\u003e\u003cbr /\u003e\nExecutive vice president, strategic development; managing director, New York\u003c/p\u003e\n\u003ch3\u003eEducation\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eKellogg School of Management at Northwestern University\u003c/strong\u003e\u003cbr /\u003e\nMM, management and marketing\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eStanford University\u003c/strong\u003e\u003cbr /\u003e\nBA, design and linguistics\u003c/p\u003e"}},"about":{"jsonValue":{"value":"\u003cp\u003eHyo joined McKinsey as a partner, bringing the skills that she honed in senior-leadership roles at specialist-design and digital-marketing firms, serving large and small companies. As a leader of our Digital Labs and McKinsey Design, she oversees our experience-design capabilities, continues to build our global design teams, and works with clients to address customer-experience challenges and establish and grow their design organizations and capabilities. She brings deep expertise in leading digital-transformation programs that center on the customers and users, and that deliver measurable impact.\u003c/p\u003e\n\n\u003cp\u003eHyo serves clients in industries as diverse as financial services, telecommunications, healthcare, consumer goods, utilities, and chemicals. She works with clients to use design-thinking methods to solve complex problems—building on deep customer insights and balancing customer needs with technology and business objectives to design and deliver high-impact products, services, and experiences.\u003c/p\u003e\n\n\u003cp\u003eAs a particular focus of her work, Hyo helps clients use lateral-thinking approaches to reimagine their customers’ experience. She also applies behavioral science to push the envelope further. Building on these approaches, she facilitates far-reaching innovation workshops for senior clients in many sectors.\u003c/p\u003e\n"}},"additionalExpertise":{"jsonValue":{"value":""}},"expertisePosition":{"jsonValue":null},"autoFetchPublishedWork":{"boolValue":false},"externalPublishedWork":{"jsonValue":{"value":""}},"aboutName":{"jsonValue":{"value":"Hyo"}},"expertise":{"jsonValue":[{"id":"bac9d6d4-4506-414c-83be-4210b390f348","url":"","name":"McKinsey Design","displayName":"McKinsey Design","fields":{"Related Link":{"value":{"href":""}},"Title":{"value":"McKinsey Design"},"Practice E-mail":{"value":"Design@McKinsey.com"},"Working With Us Link":{"value":{"href":"/capabilities/mckinsey-design/how-we-help-clients","id":"{7DDDE384-6AEE-42E5-98E2-B1D061AA8DA5}","querystring":"","text":"","title":"","class":"","url":"/McKinsey/Home/Business Functions/McKinsey Design/How We Help Clients","linktype":"internal","name":"How We Help Clients"}},"Global Landing Links":{"value":[]},"Synonym":{"value":"McKinsey Design"}}},{"id":"f9dfa68e-0b5a-447f-a0ac-693608318abb","url":"","name":"Growth Marketing and Sales","displayName":"Growth, Marketing \u0026amp; Sales","fields":{"Related Link":{"value":{"href":""}},"Title":{"value":"Growth, Marketing \u0026 Sales"},"Faceted Search":[],"Practice E-mail":{"value":"marketingandsales@mckinsey.com"},"Closer Tout Link":{"value":{"href":"/capabilities/growth-marketing-and-sales/our-insights","id":"{B942920F-AEAB-4C3F-AE7A-07C4427A234A}","querystring":"","text":"","title":"","class":"","url":"/McKinsey/Home/Business Functions/Growth Marketing and Sales/Our Insights","linktype":"internal","name":"Growth, Marketing \u0026#38; Sales Insights"}},"Working With Us Link":{"value":{"href":"/capabilities/growth-marketing-and-sales/how-we-help-clients","id":"{9EB002CC-593B-4F19-831B-960B7352DCD1}","querystring":"","text":"","title":"","class":"","url":"/McKinsey/Home/Business Functions/Growth Marketing and Sales/How We Help Clients","linktype":"internal","name":"How We Help Clients"}},"Global Landing Links":{"value":[]},"Synonym":{"value":"Growth, Marketing \u0026 Sales Practice"}}},{"id":"70076edf-2f3d-4f7b-848f-5cdef2e12c10","url":"","name":"McKinsey Digital","displayName":"McKinsey Digital","fields":{"Related Link":{"value":{"href":""}},"Title":{"value":"McKinsey Digital"},"Faceted Search":[],"Practice E-mail":{"value":"contact_digital@mckinsey.com"},"Closer Tout Link":{"value":{"href":"/capabilities/mckinsey-digital/our-insights","id":"{31935431-A57E-4C69-98DD-6246DDE4D12C}","querystring":"","text":"","title":"","class":"","url":"/McKinsey/Home/Business Functions/McKinsey Digital/Our Insights","linktype":"internal","name":"Digital Insights"}},"Display Name For Tout":{"value":"Digital"},"Working With Us Link":{"value":{"href":"/capabilities/mckinsey-digital/how-we-help-clients","id":"{CC125C2D-4852-45A4-92AF-F7E5CEC084DC}","querystring":"","text":"McKinsey Digital","title":"","class":"","url":"/McKinsey/Home/Business Functions/McKinsey Digital/How We Help Clients","linktype":"internal","name":"How We Help Clients"}},"Global Landing Links":{"value":[]},"Synonym":{"value":"Digital McKinsey site"}}},{"id":"73078009-f095-409e-a3b5-f68e57634b52","url":"","name":"Operations","displayName":"Operations","fields":{"Related Link":{"value":{"href":""}},"Title":{"value":"Operations"},"Faceted Search":[],"Practice E-mail":{"value":"Ops_dot_com_First_Alert@mckinsey.com"},"Closer Tout Link":{"value":{"href":"/capabilities/operations/our-insights","id":"{ACE206E6-B83F-453B-8655-1C1A7016B420}","querystring":"","text":"","title":"","class":"","url":"/McKinsey/Home/Business Functions/Operations/Our Insights","linktype":"internal","name":"Insights on Operations"}},"Working With Us Link":{"value":{"href":"/capabilities/operations/how-we-help-clients","id":"{16D59B5E-FFDE-455D-92F0-6817DD01BBFE}","querystring":"","text":"","title":"","class":"","url":"/McKinsey/Home/Capabilities/Operations/How We Help Clients","linktype":"internal","name":"How We Help Clients"}},"Global Landing Links":{"value":[]},"Synonym":{"value":"Operations Practice"}}}]},"independentImage":{"src":null},"standardImage":{"src":"/~/media/mckinsey/our people/hyo yeon/hyo yeon_std_img.jpg"},"heroMode":{"targetItem":{"name":"Full Bleed"}},"fullBleedImage":{"src":"/~/media/mckinsey/our people/hyo yeon/hyo-yeon_profile_1475x475.jpg"},"cardBackground":{"jsonValue":{"value":""}},"cardBackgroundHeader":{"jsonValue":{"value":""}},"contentType":{"targetItem":{"displayName":"Profile"}},"practiceContact":{"jsonValue":[{"id":"70076edf-2f3d-4f7b-848f-5cdef2e12c10","url":"","name":"McKinsey Digital","displayName":"McKinsey Digital","fields":{"Related Link":{"value":{"href":""}},"Title":{"value":"McKinsey Digital"},"Faceted Search":[],"Practice E-mail":{"value":"contact_digital@mckinsey.com"},"Closer Tout Link":{"value":{"href":"/capabilities/mckinsey-digital/our-insights","id":"{31935431-A57E-4C69-98DD-6246DDE4D12C}","querystring":"","text":"","title":"","class":"","url":"/McKinsey/Home/Business Functions/McKinsey Digital/Our Insights","linktype":"internal","name":"Digital Insights"}},"Display Name For Tout":{"value":"Digital"},"Working With Us Link":{"value":{"href":"/capabilities/mckinsey-digital/how-we-help-clients","id":"{CC125C2D-4852-45A4-92AF-F7E5CEC084DC}","querystring":"","text":"McKinsey Digital","title":"","class":"","url":"/McKinsey/Home/Business Functions/McKinsey Digital/How We Help Clients","linktype":"internal","name":"How We Help Clients"}},"Global Landing Links":{"value":[]},"Synonym":{"value":"Digital McKinsey site"}}}]},"linkedInUrl":{"jsonValue":{"value":"https://www.linkedin.com/in/hyo-yeon-086777"}},"emailLinks":{"jsonValue":{"value":"Hyo_Yeon@mckinsey.com"}},"twitterUrl":{"jsonValue":{"value":""}},"backgroundColor":{"targetItem":null},"gradientDirection":{"targetItem":null},"textColor":{"targetItem":{"name":"Light"}},"firmTitle":{"jsonValue":{"value":"Partner"}},"interest":{"targetItem":null},"description":{"jsonValue":{"value":"As a leader of McKinsey Design’s global team, works closely with clients to ensure the use of a customer-centric approach to creating products, services, and experiences"}},"profileImagePosition":{"targetItem":null},"locations":{"targetItems":[{"displayName":"New York","relatedlinks":{"url":"/us/new-york"}}]},"video":{"results":[]},"pullquote":{"results":[]},"publishedWork":[{"URL":"/capabilities/mckinsey-digital/our-insights/winning-in-automation-requires-a-focus-on-humans","TemplateName":"ArticleJSS","TemplateID":"683910db-02ba-40ba-92e7-726c880160a9","LanguageName":"en","ItemId":"94449b5d-e0fa-47d5-9a59-1273c2305f33","Title":"Winning in automation requires a focus on humans","DisplayDate":"2019-12-05T00:00:00Z","SourcePublication":"","ArticleType":"Article","ImageUrl":"/~/media/mckinsey/business functions/mckinsey digital/our insights/winning in automation requires a focus on humans/hero-winning-in-automation.jpg","ImageAlt":"Winning in automation requires a focus on humans"},{"URL":"/capabilities/growth-marketing-and-sales/our-insights/putting-behavioral-psychology-to-work-to-improve-the-customer-experience","TemplateName":"ArticleJSS","TemplateID":"683910db-02ba-40ba-92e7-726c880160a9","LanguageName":"en","ItemId":"c5b6ee36-0e74-4d4c-b75c-9ec3883c7e92","Title":"Putting behavioral psychology to work to improve the customer experience","DisplayDate":"2016-03-11T00:00:00Z","SourcePublication":"","ArticleType":"Article","ImageUrl":"/~/media/mckinsey/business functions/marketing and sales/our insights/putting behavioral psychology to work to improve the customer experience/putting_behavioral_psychology_to_work_1536x1536_original.jpg","ImageAlt":"Putting_behavioral_psychology_to_work_1536x1536_Original"},{"URL":"/capabilities/growth-marketing-and-sales/our-insights/building-a-design-driven-culture","TemplateName":"ArticleJSS","TemplateID":"683910db-02ba-40ba-92e7-726c880160a9","LanguageName":"en","ItemId":"5828018d-3498-416b-ad66-c9cb17becc9b","Title":"Building a design-driven culture","DisplayDate":"","SourcePublication":"","ArticleType":"Article","ImageUrl":"/~/media/mckinsey/business functions/marketing and sales/our insights/building a design driven culture/hero_standard.jpg","ImageAlt":"hero_Standard"},{"URL":"/capabilities/growth-marketing-and-sales/our-insights/building-a-design-driven-culture/pt-BR","TemplateName":"ArticleJSS","TemplateID":"683910db-02ba-40ba-92e7-726c880160a9","LanguageName":"pt-BR","ItemId":"5828018d-3498-416b-ad66-c9cb17becc9b","Title":"Construindo uma cultura orientada pelo design","DisplayDate":"","SourcePublication":"","ArticleType":"Article","ImageUrl":"/~/media/mckinsey/business functions/marketing and sales/our insights/building a design driven culture/hero_standard.jpg","ImageAlt":""},{"URL":"/capabilities/mckinsey-digital/our-insights/how-concept-sprints-can-improve-customer-experience-innovation","TemplateName":"ArticleJSS","TemplateID":"683910db-02ba-40ba-92e7-726c880160a9","LanguageName":"en","ItemId":"6e740272-face-42bb-9250-6ae8bfbb332f","Title":"How concept sprints can improve customer-experience innovation","DisplayDate":"2018-03-09T00:00:00Z","SourcePublication":"","ArticleType":"Article","ImageUrl":"/~/media/mckinsey/business functions/mckinsey digital/our insights/how concept sprints can improve customer experience innovation/hero-concept-sprints.jpg","ImageAlt":"How concept sprints can improve customer-experience innovation"},{"URL":"/capabilities/mckinsey-digital/our-insights/an-interview-with-citrixs-catherine-courage","TemplateName":"ArticleJSS","TemplateID":"683910db-02ba-40ba-92e7-726c880160a9","LanguageName":"en","ItemId":"981602ad-2323-4fc0-90f0-4286f976224e","Title":"Applying design thinking across the business: An interview with Citrix\u0026rsquo;s Catherine Courage","DisplayDate":"","SourcePublication":"","ArticleType":"Article","ImageUrl":"/~/media/mckinsey/business functions/mckinsey digital/our insights/an interview with citrixs catherine courage/applying design thinking_1536x1536_original.jpg","ImageAlt":"Applying design thinking_1536x1536_Original"},{"URL":"/capabilities/operations/our-insights/customers-lives-are-digital-but-is-your-customer-care-still-analog","TemplateName":"ArticleJSS","TemplateID":"683910db-02ba-40ba-92e7-726c880160a9","LanguageName":"en","ItemId":"23e430ad-9430-45f7-b63d-f48ad457b067","Title":"Customers\u0026rsquo; lives are digital\u0026mdash;but is your customer care still analog?","DisplayDate":"2017-06-19T00:00:00Z","SourcePublication":"","ArticleType":"Article","ImageUrl":"/~/media/mckinsey/business functions/operations/our insights/customers lives are digital but is your customer care still analog/customers_lives_are_digital_but_is_your_customer_care_still_analog_1536x1536_200_standard.jpg","ImageAlt":"Customers_lives_are_digital_but_is_your_customer_care_still_analog_1536x1536_200_Standard"},{"URL":"/capabilities/operations/our-insights/customers-lives-are-digital-but-is-your-customer-care-still-analog/pt-BR","TemplateName":"ArticleJSS","TemplateID":"683910db-02ba-40ba-92e7-726c880160a9","LanguageName":"pt-BR","ItemId":"23e430ad-9430-45f7-b63d-f48ad457b067","Title":"A vida dos seus clientes j\u0026aacute; \u0026eacute; digital \u0026ndash; mas seu atendimento ao cliente ainda \u0026eacute; anal\u0026oacute;gico?","DisplayDate":"","SourcePublication":"","ArticleType":"Article","ImageUrl":"/~/media/mckinsey/business functions/operations/our insights/customers lives are digital but is your customer care still analog/customers_lives_are_digital_but_is_your_customer_care_still_analog_1536x1536_200_standard.jpg","ImageAlt":""},{"URL":"/capabilities/people-and-organizational-performance/our-insights/what-it-takes-to-deliver-breakthrough-customer-experiences","TemplateName":"ArticleJSS","TemplateID":"683910db-02ba-40ba-92e7-726c880160a9","LanguageName":"en","ItemId":"d26d4430-08ea-4749-a0a5-dcd5c41ead8c","Title":"What it takes to deliver breakthrough customer experiences","DisplayDate":"","SourcePublication":"","ArticleType":"Article","ImageUrl":"/~/media/mckinsey/business functions/people and organizational performance/our insights/what it takes to deliver breakthrough customer experiences/what_it_takes_to_deliver_1536_1536_original.jpg","ImageAlt":"What_it_takes_to_deliver_1536_1536_Original"},{"URL":"/featured-insights/food-security/digital-transformation-comes-to-food-banks","TemplateName":"ArticleJSS","TemplateID":"683910db-02ba-40ba-92e7-726c880160a9","LanguageName":"en","ItemId":"73243f5b-0315-4384-9811-c690a1669898","Title":"Digital transformation comes to food banks","DisplayDate":"2021-10-26T00:00:00Z","SourcePublication":"","ArticleType":"Article","ImageUrl":"/~/media/mckinsey/featured insights/food security/digital transformation comes to food banks/digital-transformation-1536x1536-50-50.jpg","ImageAlt":"“”"}]}}},"placeholders":{"main-area":[],"sidebar-area":[],"area-c":[]}}]}},"itemId":"248dca12-244e-4369-9e21-df994800f279","pageEditing":false,"site":{"name":"website"},"pageState":"normal","language":"en","pageMetaData":{"alternateLanguages":[{"languageCode":"en","displayName":"English","url":"/our-people/hyo-yeon"}],"currentLanguage":"en","navigationLink":"","activeItemId":"{248DCA12-244E-4369-9E21-DF994800F279}","miniSiteId":"","officeCode":"","officeDisplayName":"","subscriptionPracticeData":null,"isAlaisedPage":false,"originalHostName":"www.mckinsey.com","updatedDate":"2021-10-26T13:26:56Z","createdDate":"2016-11-08T14:51:14Z","practice":null,"url":"/our-people/hyo-yeon","isCareersPage":false,"officePath":"","hideAppPromo":false,"itemInfo":{"id":"248dca12-244e-4369-9e21-df994800f279","fullPath":"/sitecore/content/McKinsey/Home/Our People/Hyo Yeon","templateName":"Profile","templateID":"882cb5bd-9600-43d9-9d6b-de8134d4a7eb"}},"defaultSettings":{"McKinsey Quarterly":"\u003cem\u003eMcKinsey Quarterly\u003c/em\u003e","FacebookCID":"soc-web","LinkedInCID":"soc-web","TwitterCID":"soc-web","Home Page SEO Details":{"Description":"McKinsey \u0026 Company is the trusted advisor and counselor to many of the world's most influential businesses and institutions.","Image_Url":"/~/media/images/global/seoimageplaceholder.jpg","Image_Alt":""}},"alumniDatalayerChunk":"static/chunks/alumnidatalayer.325ebb6069c1d69e.js"},"componentProps":{},"notFound":false,"noAccess":false},"__N_PREVIEW":true,"__N_SSP":true},"page":"/[[...path]]","query":{"timestamp":"1732260426956","path":["our-people","hyo-yeon"]},"buildId":"9vYT_fWQKRjfPT7lAZJdB","runtimeConfig":{"CONFIG_ENV":"production","CURRENT_ENV":"production","PUBLIC_URL":"https://www.mckinsey.com","PUBLIC_CMS_URL":"https://cms-prod.mckinsey.com","RECAPTCHA_V3_KEY":"6LdC5twSAAAAAF0dePIbY_ckeF05mKdYYJXn7uTg","INVISIBLE_RECAPTCHA_KEY":"6LcWCs0UAAAAAEik2NaGkfGH8mGHo1ThxIt-qUoE","USER_SERVICE_API_HOST":"https://prd-api.mckinsey.com","MOBILE_SERVICES_HOST":"https://mobileservices.mckinsey.com","SEARCH_SERVICE_API_HOST":"https://mckapi.mckinsey.com","OT_DATA_DOMAIN_SCRIPT_COM":"915b5091-0d7e-44d2-a8c4-cf08267e52fe","OT_DATA_DOMAIN_SCRIPT_DE":"13f50396-9d33-4d95-ba3e-1f108fa91009","OT_DATA_DOMAIN_SCRIPT_BR":"679eae24-1d5c-4f33-8aae-b35aa8269966","ADOBE_LAUNCH":"a400cfbb2fd3","BCOV_POLICY":"BCpkADawqM3Xn1B8iTmHawNytUSk0kXaQKMSM51CBVsYKHfwlRhZimTJqbOOq0NuyxTKQnvb4V9myMVRjwGkyGtJQO2HrUPOJHcsgkpbB-jyHwswonskf6XnZaF0TyyKkAQgbymSMtudeD9CLk-xCpqAzTaNUm7a3M3QKLN4pdLRNJ9_HbVMWzNpiUr5ezAVdMciDMwsD-gxNl43d7bfVP3wRhTNWbWUYn3WK7-Oz2gbxV6mMTm0jJU3SjK_x0meTprYUgdUWA-iDgwVglsnfJ_SVtVDPZypUokKv85GzFLM-ywjWlPM2Hg1ucemwwOpa-qvYBGfeMV7zP3n6s22hFCBveiWtHEBpV9N8f4rjmunMlxBx7kSlxIRjWquZm70hLRXMoxAgQ22BC86tBhgR_d1l9_-FzZuZIlZhzJwJi3ug1HszooHM8uEMOkHmB5nYj5XEgVk5JFYGcSwFSnMnNzE1ej2J3jcEiE3eSWHcremWjCZ0s9bs_8R08WpGWkBp8WMXUFfmhPBMk-MGixR_yIu7nJ6B_hYBnVhqKnnoW-xxEmRxgwG0Ev0S96cAcBG8qdlChGN7o1qN0heGTUIYnDk703q3lt9j7X4FgaITrlcPZOWZ96EHytVKUAtmtVp5BVGpiLn4viuUpEdAM_CLSBIaPVunk-39L8tm6m8iUYmbMX_KXPyaL900bQtVQgK39FCa0pUEZ_jSBOGNj1FH8NUPN2TS8_csNWfpN7gsaD9FBN3wUtawAD_RPdJ952odfwJqyvrkN89AyKnFdFMvUh6_4LCIQVYd4M5KC_k1WNLYb11KZhq6O4UaoyD4X1pV4-x0jBzEnc4VQTkL_04dw2xdPJ1uqUrmHuUcIBO0SKaEk6_5HYc3GKfYwmPz1oxMpOi-Rzw1QPyWIdbrcZdFbIHoVZ8FKfyslEv392pJMiKzUnVWL_3mZ0UqnGtddwlXYVdSs57AUdlrfOe7TVaaIMZ_kL7FSrbWrsaSufitSYr62xD1K1-qeb4wkx8QQEorxGJ3RG1Vpn97Pn5JEC_jvj0s7uzFgidYR9bp80EMmPCHUmRg-Hm1Aq1B4YMNc1ARnFz6UvT_8_pMhJEwKuypA-nPoJu4JZJNLVUdw","sitecoreApiKey":"{AD59BE63-BA20-47D4-A1B0-ECF30588E2E2}","sitecoreApiHost":"https://prod.mckinsey.com","FB_APP_ID":"1382278882079245","ARTICLE_API_HOST":"https://prd-api.mckinsey.com","SITECORE_FORMS_SERVICES_API_HOST":"https://prd-api.mckinsey.com","FEATURE_TOGGLES":"{\"stack_adapt_pixel\": true, \"article_seo_schema\":true, \"remember_me\": true, \"gql_promo_banner\": true, \"gql_highlight_bar\": true, \"gql_ceros_placeholder\": true, \"gql_two_up_medium\": true, \"gql_hero_with_partnership_mark\": true, \"gql_brightcove_gallery\": true, \"gql_one_up_medium\": true, \"gql_promo_bar_with_quote\": true, \"gql_fifty_fifty_hero\": true, \"gql_enhanched_hero\": true, \"gql_two_up_small\": true, \"gql_general_up\": true, \"gql_full_bleed_hero\": true, \"passwordless_login_enabled\": true, \"sso_enabled\": true, \"article_id\": \"\", \"personalisation_enabled\":true, \"hide_student_sticky_footer\":true, \"email_domain_validation_enabled\":true, \"enable_cid_cookie_qp\": true, \"otp_verification_enabled\": true}","HEADER_SCRIPT_HASH":"abcd1234","OKTA_AUTH_CLIENT_ID":"0oa8ppb3ypQ8uOI8y697","OKTA_AUTH_ISSUER":"https://dotcomidp.mckinsey.com/oauth2/aus2byav0jTElyFDD697/","AUTO_REDIRECTION_DURATION":"5","LINKEDIN_IDP":"0oaecyj1byxnfrfFk697","APPLE_IDP":"0oaeg2lxy6mq4PX5F697","GOOGLE_IDP":"0oaeczfkb03XL3E4O697","ALUMNI_BASE_API_URL":"https://dev-gateway.intranet.mckinsey.com/:apiKey/v1","ALUMNI_AUTHENTICATE_API_URL":"https://dev-ac3-okta-auth.intranet.mckinsey.com/authenticate","ALUMNI_OKTA_URL":"","ALUMNI_OKTA_ENABLED":"true","GOOGLE_MAP_API_KEY":"AIzaSyDqrGDNMDjy9pXHkMf-_Ut33LoC725GSe4","AWS_GATEWAY":"https://dev-gateway.mckinsey.com","AWS_API_GATEWAY_ID":"o63viscaj4","AWS_PERSONALIZATION_TRACKING_ID":"f3f97bc3-4ca7-4960-9e49-0bcff6294ab4","AWS_PERSONALIZATION_CID":"recommendations-onw-onw-mck-mck-art-2410-v1-user-ext-web","EVENTS_MODULE_CARDS_COUNT":"8","RECOMMENDATIONS_OFFER_ACTIVITY":"Article Recommendations"},"isFallback":false,"dynamicIds":[74795,35278],"gssp":true,"locale":"en","locales":["en","da-DK"],"defaultLocale":"en","isPreview":true,"scriptLoader":[]}</script><script type="text/javascript" src="/8h_e6Cn5/zRFr8Al/6__x8Qz/2A/ka5fJDzfD4JVD7/D3ZjQkgC/YxRKU/gl5egEB"></script></body></html>