About MIXI | MIXI, Inc.

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class="c-menuAccordionItem__item--text">Promotion of innovation</span> <span class="c-btnArrow u-white u-mini "> <span class="c-btnArrow__inner"></span> </span> </a> </li> <li class="c-menuAccordionItem__item"> <a href="https://mixi.co.jp/en/sustainability/materiality/diversity/" class="c-menuAccordionItem__item--inner"> <span class="c-menuAccordionItem__item--text">Diversity, equity, and inclusion</span> <span class="c-btnArrow u-white u-mini "> <span class="c-btnArrow__inner"></span> </span> </a> </li> <li class="c-menuAccordionItem__item"> <a href="https://mixi.co.jp/en/sustainability/materiality/localcommunities/" class="c-menuAccordionItem__item--inner"> <span class="c-menuAccordionItem__item--text">Mutual prosperity with local communities</span> <span class="c-btnArrow u-white u-mini "> <span class="c-btnArrow__inner"></span> </span> </a> </li> <li class="c-menuAccordionItem__item"> <a href="https://mixi.co.jp/en/sustainability/materiality/itservice/" class="c-menuAccordionItem__item--inner"> <span class="c-menuAccordionItem__item--text">Operation of wholesome IT services</span> <span class="c-btnArrow u-white u-mini "> <span class="c-btnArrow__inner"></span> </span> </a> </li> <li class="c-menuAccordionItem__item"> <a href="https://mixi.co.jp/en/sustainability/materiality/event/" class="c-menuAccordionItem__item--inner"> <span class="c-menuAccordionItem__item--text">Safe and secure operation of sporting and other events</span> <span class="c-btnArrow u-white u-mini "> <span class="c-btnArrow__inner"></span> </span> </a> </li> <li class="c-menuAccordionItem__item"> <a href="https://mixi.co.jp/en/sustainability/materiality/security/" class="c-menuAccordionItem__item--inner"> <span class="c-menuAccordionItem__item--text">Information security and privacy</span> <span class="c-btnArrow u-white u-mini "> <span class="c-btnArrow__inner"></span> </span> </a> </li> <li class="c-menuAccordionItem__item"> <a href="https://mixi.co.jp/en/sustainability/materiality/governance/" class="c-menuAccordionItem__item--inner"> <span class="c-menuAccordionItem__item--text">Strengthening of governance</span> <span class="c-btnArrow u-white u-mini "> <span class="c-btnArrow__inner"></span> </span> </a> </li> </ul> </div> </details> </div> <div class="c-menuLinkItem"> <a href="https://mixi.co.jp/en/sustainability/materiality_sdgs/" class="c-menuLinkItem__inner"> <span class="c-menuLinkItem__text">Material issue information (evaluation indicators and performance)</span> <span class="c-btnArrow u-white u-mini "> <span class="c-btnArrow__inner"></span> </span> </a> </div> <div class="c-menuAccordionItem"> <details class="c-menuAccordionItem__inner js-pcOpen"> <summary class="c-menuAccordionItem__titleWrap"> <span class="c-menuAccordionItem__title"> <span class="c-menuAccordionItem__title--text">TCFD and the environment</span> <span class="c-menuAccordionItem__title--icon"></span> </span> <a href="https://mixi.co.jp/en/sustainability/issue/environment/" class="c-menuAccordionItem__titleLink"> <span class="c-menuAccordionItem__titleLink--text">TCFD and the environment</span> <span class="c-btnArrow u-white u-mini "> <span class="c-btnArrow__inner"></span> </span> </a> </summary> <div class="c-menuAccordionItem__content"> <ul class="c-menuAccordionItem__list"> <li class="c-menuAccordionItem__item"> <a href="https://mixi.co.jp/en/sustainability/issue/environment/office/" class="c-menuAccordionItem__item--inner"> <span class="c-menuAccordionItem__item--text">Office streamlining</span> <span class="c-btnArrow u-white u-mini "> <span class="c-btnArrow__inner"></span> </span> </a> </li> <li class="c-menuAccordionItem__item"> <a href="https://mixi.co.jp/en/sustainability/issue/environment/pulp/" class="c-menuAccordionItem__item--inner"> <span class="c-menuAccordionItem__item--text">Reducing paper consumption</span> <span class="c-btnArrow u-white u-mini "> <span class="c-btnArrow__inner"></span> </span> </a> </li> <li class="c-menuAccordionItem__item"> <a href="https://mixi.co.jp/en/sustainability/issue/environment/sportsfacilities/" class="c-menuAccordionItem__item--inner"> <span class="c-menuAccordionItem__item--text">Initiatives at Publicly-managed Betting Sports Facilities</span> <span class="c-btnArrow u-white u-mini "> <span class="c-btnArrow__inner"></span> </span> </a> </li> <li class="c-menuAccordionItem__item"> <a href="https://mixi.co.jp/en/sustainability/issue/environment/tcfd/" class="c-menuAccordionItem__item--inner"> <span class="c-menuAccordionItem__item--text">Disclosure Based on TCFD Recommendations</span> <span class="c-btnArrow u-white u-mini "> <span class="c-btnArrow__inner"></span> </span> </a> </li> </ul> </div> </details> </div> <div class="c-menuLinkItem"> <a href="https://mixi.co.jp/en/sustainability/materiality_process/" class="c-menuLinkItem__inner"> <span class="c-menuLinkItem__text">Materiality designation process and importance assessment</span> <span class="c-btnArrow u-white u-mini "> <span class="c-btnArrow__inner"></span> </span> </a> </div> <div class="c-menuLinkItem"> <a href="https://mixi.co.jp/en/sustainability/nonfinancialdata/data/" class="c-menuLinkItem__inner"> <span class="c-menuLinkItem__text">ESG Data</span> <span class="c-btnArrow u-white u-mini "> <span class="c-btnArrow__inner"></span> </span> </a> </div> </div> </div> </div> <div class="c-menu__col"> <div class="c-menu__group"> <div class="c-menuGroupTitle"> <div class="c-menuGroupTitle__imgWrap"> <img class="c-menuGroupTitle__img" src="https://mixi.co.jp/app/themes/mixi/assets/img/thumb-megamenu_ir.jpg.webp" alt="INVESTOR RELATIONS"> </div> <div class="c-menuGroupTitle__textWrap"> <span class="c-menuGroupTitle__textEn">INVESTOR<br>RELATIONS</span> </div> </div> <div class="c-menu__groupList"> <div class="c-menuLinkItem"> <a href="https://mixi.co.jp/en/ir/" class="c-menuLinkItem__inner"> <span class="c-menuLinkItem__text">Investor Relations TOP</span> <span class="c-btnArrow u-white u-mini "> <span class="c-btnArrow__inner"></span> </span> </a> </div> <div class="c-menuLinkItem"> <a href="https://mixi.co.jp/en/ir/message/" class="c-menuLinkItem__inner"> <span class="c-menuLinkItem__text">Message from the President</span> <span class="c-btnArrow u-white u-mini "> <span class="c-btnArrow__inner"></span> </span> </a> </div> <div class="c-menuAccordionItem"> <details class="c-menuAccordionItem__inner js-pcOpen"> <summary class="c-menuAccordionItem__titleWrap"> <span class="c-menuAccordionItem__title"> <span class="c-menuAccordionItem__title--text">For Individual Investors</span> <span class="c-menuAccordionItem__title--icon"></span> </span> <a href="https://mixi.co.jp/en/ir/individual/" class="c-menuAccordionItem__titleLink"> <span class="c-menuAccordionItem__titleLink--text">For Individual Investors</span> <span class="c-btnArrow u-white u-mini "> <span class="c-btnArrow__inner"></span> </span> </a> </summary> <div class="c-menuAccordionItem__content"> <ul class="c-menuAccordionItem__list"> <li class="c-menuAccordionItem__item"> <a href="https://mixi.co.jp/en/ir/individual/history/" class="c-menuAccordionItem__item--inner"> <span class="c-menuAccordionItem__item--text">The History of MIXI</span> <span class="c-btnArrow u-white u-mini "> <span class="c-btnArrow__inner"></span> </span> </a> </li> <li class="c-menuAccordionItem__item"> <a href="https://mixi.co.jp/en/ir/individual/strength/" class="c-menuAccordionItem__item--inner"> <span class="c-menuAccordionItem__item--text">MIXI Now</span> <span class="c-btnArrow u-white u-mini "> <span class="c-btnArrow__inner"></span> </span> </a> </li> <li class="c-menuAccordionItem__item"> <a href="https://mixi.co.jp/en/ir/individual/plan/" class="c-menuAccordionItem__item--inner"> <span class="c-menuAccordionItem__item--text">The Future of MIXI</span> <span class="c-btnArrow u-white u-mini "> <span class="c-btnArrow__inner"></span> </span> </a> </li> <li class="c-menuAccordionItem__item"> <a href="https://mixi.co.jp/en/ir/individual/return/" class="c-menuAccordionItem__item--inner"> <span class="c-menuAccordionItem__item--text">Shareholder Return</span> <span class="c-btnArrow u-white u-mini "> <span class="c-btnArrow__inner"></span> </span> </a> </li> </ul> </div> </details> </div> <div class="c-menuLinkItem"> <a href="https://mixi.co.jp/en/ir/news/" class="c-menuLinkItem__inner"> <span class="c-menuLinkItem__text">IR News</span> <span class="c-btnArrow u-white u-mini "> <span class="c-btnArrow__inner"></span> </span> </a> </div> <div class="c-menuLinkItem"> <a href="https://mixi.co.jp/en/ir/finance/highlight/" class="c-menuLinkItem__inner"> <span class="c-menuLinkItem__text">Financial Highlights</span> <span class="c-btnArrow u-white u-mini "> <span class="c-btnArrow__inner"></span> </span> </a> </div> <div class="c-menuAccordionItem"> <details class="c-menuAccordionItem__inner js-pcOpen"> <summary class="c-menuAccordionItem__titleWrap"> <span class="c-menuAccordionItem__title"> <span class="c-menuAccordionItem__title--text">IR Library</span> <span class="c-menuAccordionItem__title--icon"></span> </span> <a href="https://mixi.co.jp/en/ir/docs/" class="c-menuAccordionItem__titleLink"> <span class="c-menuAccordionItem__titleLink--text">IR Library</span> <span class="c-btnArrow u-white u-mini "> <span class="c-btnArrow__inner"></span> </span> </a> </summary> <div class="c-menuAccordionItem__content"> <ul class="c-menuAccordionItem__list"> <li class="c-menuAccordionItem__item"> <a href="https://mixi.co.jp/en/ir/docs/data/" class="c-menuAccordionItem__item--inner"> <span class="c-menuAccordionItem__item--text">Quarterly Financial Reports</span> <span class="c-btnArrow u-white u-mini "> <span class="c-btnArrow__inner"></span> </span> </a> </li> <li class="c-menuAccordionItem__item"> <a href="https://mixi.co.jp/en/ir/docs/results/" class="c-menuAccordionItem__item--inner"> <span class="c-menuAccordionItem__item--text">Financial Statements</span> <span class="c-btnArrow u-white u-mini "> <span class="c-btnArrow__inner"></span> </span> </a> </li> <li class="c-menuAccordionItem__item"> <a href="https://mixi.co.jp/en/ir/docs/earnings/" class="c-menuAccordionItem__item--inner"> <span class="c-menuAccordionItem__item--text">Earnings Result Briefing Sessions</span> <span class="c-btnArrow u-white u-mini "> <span class="c-btnArrow__inner"></span> </span> </a> </li> <li class="c-menuAccordionItem__item"> <a href="https://mixi.co.jp/en/ir/docs/movie/" class="c-menuAccordionItem__item--inner"> <span class="c-menuAccordionItem__item--text">Earnings Result Briefing Sessions (Video)</span> <span class="c-btnArrow u-white u-mini "> <span class="c-btnArrow__inner"></span> </span> </a> </li> <li class="c-menuAccordionItem__item"> <a href="https://mixi.co.jp/en/ir/docs/annual/" class="c-menuAccordionItem__item--inner"> <span class="c-menuAccordionItem__item--text">Integrated/Annual Reports</span> <span class="c-btnArrow u-white u-mini "> <span class="c-btnArrow__inner"></span> </span> </a> </li> <li class="c-menuAccordionItem__item"> <a href="https://mixi.co.jp/en/ir/finance/data/" class="c-menuAccordionItem__item--inner"> <span class="c-menuAccordionItem__item--text">Historical Data</span> <span class="c-btnArrow u-white u-mini "> <span class="c-btnArrow__inner"></span> </span> </a> </li> </ul> </div> </details> </div> <div class="c-menuLinkItem"> <a href="https://mixi.co.jp/en/ir/calendar/" class="c-menuLinkItem__inner"> <span class="c-menuLinkItem__text">IR Calendar</span> <span class="c-btnArrow u-white u-mini "> <span class="c-btnArrow__inner"></span> </span> </a> </div> <div class="c-menuAccordionItem"> <details class="c-menuAccordionItem__inner js-pcOpen"> <summary class="c-menuAccordionItem__titleWrap"> <span class="c-menuAccordionItem__title"> <span class="c-menuAccordionItem__title--text">Shareholder and Share Status</span> <span class="c-menuAccordionItem__title--icon"></span> </span> <a href="https://mixi.co.jp/en/ir/stock/" class="c-menuAccordionItem__titleLink"> <span class="c-menuAccordionItem__titleLink--text">Shareholder and Share Status</span> <span class="c-btnArrow u-white u-mini "> <span class="c-btnArrow__inner"></span> </span> </a> </summary> <div class="c-menuAccordionItem__content"> <ul class="c-menuAccordionItem__list"> <li class="c-menuAccordionItem__item"> <a href="https://mixi.co.jp/en/ir/stock/meeting/" class="c-menuAccordionItem__item--inner"> <span class="c-menuAccordionItem__item--text">Shareholder Meeting Documents</span> <span class="c-btnArrow u-white u-mini "> <span class="c-btnArrow__inner"></span> </span> </a> </li> <li class="c-menuAccordionItem__item"> <a href="https://mixi.co.jp/en/ir/stock/info/" class="c-menuAccordionItem__item--inner"> <span class="c-menuAccordionItem__item--text">Share Status</span> <span class="c-btnArrow u-white u-mini "> <span class="c-btnArrow__inner"></span> </span> </a> </li> <li class="c-menuAccordionItem__item"> <a href="https://mixi.co.jp/en/ir/stock/procedure/" class="c-menuAccordionItem__item--inner"> <span class="c-menuAccordionItem__item--text">Stock Procedures</span> <span class="c-btnArrow u-white u-mini "> <span class="c-btnArrow__inner"></span> </span> </a> </li> <li class="c-menuAccordionItem__item"> <a href="https://mixi.co.jp/en/ir/stock/dividend/" class="c-menuAccordionItem__item--inner"> <span class="c-menuAccordionItem__item--text">Dividends</span> <span class="c-btnArrow u-white u-mini "> <span class="c-btnArrow__inner"></span> </span> </a> </li> <li class="c-menuAccordionItem__item"> <a href="https://mixi.co.jp/en/ir/stock/analyst/" class="c-menuAccordionItem__item--inner"> <span class="c-menuAccordionItem__item--text">Analyst Coverage</span> <span class="c-btnArrow u-white u-mini "> <span class="c-btnArrow__inner"></span> </span> </a> </li> </ul> </div> </details> </div> <div class="c-menuLinkItem"> <a href="https://mixi.co.jp/en/ir/price/" class="c-menuLinkItem__inner"> <span class="c-menuLinkItem__text">Stock Price</span> <span class="c-btnArrow u-white u-mini "> <span class="c-btnArrow__inner"></span> </span> </a> </div> <div class="c-menuLinkItem"> <a href="https://mixi.co.jp/en/ir/faq/" class="c-menuLinkItem__inner"> <span class="c-menuLinkItem__text">FAQ</span> <span class="c-btnArrow u-white u-mini "> <span class="c-btnArrow__inner"></span> </span> </a> </div> </div> </div> <div class="c-menu__group"> <div class="c-menuGroupTitle"> <div class="c-menuGroupTitle__imgWrap"> <img class="c-menuGroupTitle__img" src="https://mixi.co.jp/app/themes/mixi/assets/img/thumb-megamenu_guide.jpg.webp" alt="SITE GUIDE"> </div> <div class="c-menuGroupTitle__textWrap"> <span class="c-menuGroupTitle__textEn">SITE GUIDE</span> </div> </div> <div class="c-menu__groupList"> <div class="c-menuLinkItem"> <a href="https://mixi.co.jp/en/privacy/" class="c-menuLinkItem__inner"> <span class="c-menuLinkItem__text">Privacy Policy</span> <span class="c-btnArrow u-white u-mini "> <span class="c-btnArrow__inner"></span> </span> </a> </div> <div class="c-menuLinkItem"> <a href="https://mixi.co.jp/en/trademark/" class="c-menuLinkItem__inner"> <span class="c-menuLinkItem__text">Third-Party Trademarks and Copyrights</span> <span class="c-btnArrow u-white u-mini "> <span class="c-btnArrow__inner"></span> </span> </a> </div> <div class="c-menuLinkItem"> <a href="https://mixi.co.jp/en/terms/" class="c-menuLinkItem__inner"> <span class="c-menuLinkItem__text">Website Terms of Use</span> <span class="c-btnArrow u-white u-mini "> <span class="c-btnArrow__inner"></span> </span> </a> </div> </div> </div> </div> </div> </div> </div> </div> <div class="c-languageArea" id="languageArea"> <div class="c-languageArea__item u-ja"> <a class="c-languageArea__item--inner" href="https://mixi.co.jp/about/" title="日本語"> <div class="c-languageArea__item--bg"></div> <div class="c-languageArea__item--lang">日本語</div> </a> </div> <div class="c-languageArea__item is-current u-en"> <a class="c-languageArea__item--inner" href="https://mixi.co.jp/en/about/" title="English"> <div class="c-languageArea__item--bg"></div> <div class="c-languageArea__item--lang">English</div> </a> </div> </div> </header> <main class="p-about"> <div class="c-commonFv u-noImg"> <div class="c-commonFv__inner"> <div class="c-commonFv__top"> <div class="c-commonFv__titleWrap"> <h1 class="c-sectionTitle u-fv "> <span class="c-sectionTitle__motif"></span> <span class="c-sectionTitle__main">ABOUT MIXI</span> </h1> </div> </div> </div> </div>  <section class="s-about"> <div class="s-about__inner"> <div class="s-about__fv"> <div class="s-about__fv--imgWrap"> <img decoding="async" class="s-about__fv--img" src="https://mixi.co.jp/app/uploads/2024/03/25193351/about_kv.png" alt="about_kv"> </div> <div class="s-about__fv--title"> <img decoding="async" class="s-about__fv--titleImg" src="https://mixi.co.jp/app/themes/mixi/assets/img/about/text-heading_en.svg" alt="Connection with meaning."> </div> <p class="s-about__fv--text"> Rather than merely providing efficient means to connect people, MIXI aims to inspire deeper, richer connections through the sharing of joy, excitement, and warmth.<br>The new MIXI will continue to create places and opportunities for meaningful connection, bringing delight and wonder to the world through authentic emotions and vibrant communication. </p> </div> <div class="s-about__purpose"> <div class="s-about__purpose--item u-enterTrigger"> <h2 class="c-sectionTitle u-enterTitle"> <span class="c-sectionTitle__motif"></span> <span class="c-sectionTitle__main">PURPOSE</span> </h2> <div class="s-about__purpose--itemContent u-enterContent"> <h3 class="s-about__purpose--itemHeading"> Enriching communication and inspiring moments of joy. </h3> <p class="s-about__purpose--itemText"> Since our founding, we have maintained this singular purpose and we intend to deepen our commitment to it moving forward.<br>Rather than focus on increasing the quantity and frequency of communication, we strive to promote deep and meaningful connection. Through this endeavor, we believe we can inspire the creation of more moments of joy in the world. </p> </div> </div> <div class="s-about__purpose--item u-enterTrigger"> <h2 class="c-sectionTitle u-enterTitle"> <span class="c-sectionTitle__motif"></span> <span class="c-sectionTitle__main">MISSION</span> </h2> <div class="s-about__purpose--itemContent u-enterContent"> <h3 class="s-about__purpose--itemHeading"> To provide space and opportunity for truly meaningful connections. </h3> <p class="s-about__purpose--itemText"> Simply connecting people is not enough to fulfill our purpose. We must enable the building of deep emotional ties.<br>We achieve this by providing both fun and exciting content that inspires communication, as well as the space and opportunity to connect meaningfully with friends and family around the world. </p> </div> </div> <div class="s-about__purpose--item u-enterTrigger"> <h2 class="c-sectionTitle u-enterTitle"> <span class="c-sectionTitle__motif"></span> <span class="c-sectionTitle__main">MIXI WAY</span> </h2> <div class="s-about__purpose--itemContent u-enterContent"> <h3 class="s-about__purpose--itemHeading">User surprise first.</h3> <p class="s-about__purpose--itemText"> To accomplish our mission, we will continue to focus on user surprise above all else.<br>Before prioritizing a user-first approach, marketing concerns, or even our own interests, we start with the question, “Would this be a pleasant surprise?”<br> This consideration applies to everything from production to management-level decisions. </p> </div> </div> <div class="s-about__purpose--item u-enterTrigger"> <h2 class="c-sectionTitle u-enterTitle"> <span class="c-sectionTitle__motif"></span> <span class="c-sectionTitle__main">VALUES</span> </h2> <div class="s-about__purpose--itemContent u-enterContent"> <ul class="s-about__purpose--itemList"> <li class="s-about__purpose--itemListItem"> <h3 class="s-about__purpose--itemListItemTitle">Innovation</h3> <p class="s-about__purpose--itemListItemText"> Be bold. Forge a new path and shatter expectations. </p> </li> <li class="s-about__purpose--itemListItem"> <h3 class="s-about__purpose--itemListItemTitle">Passion</h3> <p class="s-about__purpose--itemListItemText"> Start from the heart. Share aspirations and grow together. </p> </li> <li class="s-about__purpose--itemListItem"> <h3 class="s-about__purpose--itemListItemTitle">Integrity</h3> <p class="s-about__purpose--itemListItemText"> Stay sincere. Be honest with yourself and others. </p> </li> </ul> </div> </div> </div> </div> </section> <section class="s-logo"> <div class="s-logo__inner"> <div class="s-logo__top u-enterTrigger"> <h2 class="c-sectionTitle u-enterTitle"> <span class="c-sectionTitle__motif"></span> <span class="c-sectionTitle__main">CORPORATE <br class="sp-on">BRAND LOGO</span> </h2> <figure class="s-logo__top--imgWrap u-enterContent"> <img decoding="async" class="s-logo__top--img" src="https://mixi.co.jp/app/themes/mixi/assets/img/about/img-logo.jpg" alt="MIXI"> </figure> <div class="s-logo__top--content u-enterContent u-delay1"> <p class="s-logo__top--text"> The redesigned corporate brand logo uses thick, substantial capital letters to instill a sense of trust, stability, and ubiquity and leave a lasting impression as one of the leading companies in our field. With this logo, we intend to present our worth to the world as a whole, so we picked a bold font to help us realize this bold, cohesive vision. The two underscores at the bottom of the logo are rotated copies of the “I” in MIXI with a color scheme of red and orange. This adds two colors of emotions—heated excitement and warm comfort—to the original meaning of MIXI—interactions (MIX) between people (I)—that represent the passion that goes into our work to enrich communication between friends and family with emotion. </p> <p class="s-logo__top--text"> With our new logo as the starting point, we will promote excitement and joy in connections through a continued focus on communication and greater consideration for emotional content. </p> </div> </div> <div class="s-logo__mid u-enterTrigger"> <div class="s-logo__mid--titleWrap"> <h2 class="c-sectionTitle u-enterTitle"> <span class="c-sectionTitle__motif"></span> <span class="c-sectionTitle__main">EMOTION LOGOS</span> </h2> <p class="s-logo__mid--titleDesc u-enterContent"> Our services have been built around enriching communication and stimulating emotions with ideas that resonate with people. Emotion has always been one of our themes and we believe that it will remain key in pushing forward into the future. To represent their place in our core, we have prepared new logos that express emotions as colors to act as guideposts for our services in the future. </p> </div> <div class="s-logo__mid--logoBoxList u-enterContent"> <div class="s-logo__mid--logoBox u-red"> <div class="s-logo__mid--logoBoxColor">MIXI RED</div> <figure class="s-logo__mid--logoBoxImgWrap"> <img decoding="async" class="s-logo__mid--logoBoxImg" src="https://mixi.co.jp/app/themes/mixi/assets/img/about/logo-mixi_red.png" alt="MIXI RED"> </figure> <p class="s-logo__mid--logoBoxText"> The color red expresses the spirit of excitement and adrenaline elicited by games like Monster Strike as well as sports. MIXI RED stands for the excitement in connections provided by our Digital Entertainment and Sports businesses. </p> </div> <div class="s-logo__mid--logoBox u-orange"> <div class="s-logo__mid--logoBoxColor">MIXI ORNG</div> <figure class="s-logo__mid--logoBoxImgWrap"> <img decoding="async" class="s-logo__mid--logoBoxImg" src="https://mixi.co.jp/app/themes/mixi/assets/img/about/logo-mixi_orng.png" alt="MIXI ORNG"> </figure> <p class="s-logo__mid--logoBoxText"> The color orange symbolizes the comfort and warmth in connections that make up the DNA of MIXI. MIXI ORNG stands for the comfort in connections provided by our Lifestyle businesses. </p> </div> </div> </div> </div> </section> <section class="s-message"> <div class="s-message__inner"> <div class="s-message__content u-enterTrigger"> <div class="s-message__right"> <h2 id="message" class="c-sectionTitle u-enterTitle"> <span class="c-sectionTitle__motif"></span> <span class="c-sectionTitle__main">MESSAGE <br>FROM <br>THE <br>PRESIDENT</span> </h2> </div> <div class="s-message__left u-enterContent"> <figure class="s-message__left--imgWrap"> <img decoding="async" class="s-message__left--img" src="https://mixi.co.jp/app/themes/mixi/assets/img/about/img-message.jpg" alt="President and Representative Director Koki Kimura"> </figure> <h3 class="s-message__left--heading"> The key to innovation: surprise </h3> <p class="s-message__left--text"> AI is the most important theme for our company right now.　 </p> <p class="s-message__left--text"> We believe that AI technology will enable significant improvements in productivity and the creation of never-before-seen services. However, innovation is not achieved simply by incorporating the latest technology. </p> <p class="s-message__left--text"> By adding ingenuity to technology and creating moments that surprise customers, it is only then that new consumption and market expansion become possible. And the key to bringing about this innovation will be the surprise our users feel. </p> <p class="s-message__left--text"> We aim for sustainable growth by leveraging our unique strengths in providing opportunities and places for communication. Of these, the type of “surprise” that makes people want to tell someone about our services is a great force that fosters communication and helps to further spread the word. Put another way: this pursuit of user surprise is the driving force that supports our company’s growth and propels us forward. </p> <p class="s-message__left--text"> Furthermore, we will actively invest in overseas markets, aiming for global growth by delivering surprises and emotion to people around the world. We want to develop services that enrich the lives of people around the globe and create connections with meaning through technology and ingenuity. </p> <div class="s-message__left--name"> <div class="s-message__left--nameDate">Sep. 2024</div> <div class="s-message__left--nameTitle"> <span class="s-message__left--namePosition">President and CEO</span> <span class="s-message__left--nameName">Koki Kimura</span> </div> </div> </div> </div> </div> </section> <section class="s-guidline"> <div class="s-guidline__inner"> <div class="s-guidline__wrap u-enterTrigger"> <h2 id="guidline" class="c-sectionTitle u-enterTitle"> <span class="c-sectionTitle__motif"></span> <span class="c-sectionTitle__main">MIXI GROUP <br>BUSINESS CONDUCT GUIDELINES</span> </h2> <div class="s-guidline__contentWrap u-enterContent"> <div class="s-guidline__imgWrap"> <img decoding="async" class="s-guidline__img" src="https://mixi.co.jp/app/themes/mixi/assets/img/about/img-guidline.jpg" alt="Guidline Image"> </div> <div class="s-guidline__content"> <div class="s-guidline__text"> We have established the MIXI Group Business Conduct Guidelines as a common guideline that all of us working in MIXI Group must adhere to. </div> <a class="c-simpleBtn u-wFit" href="https://mixi.co.jp/en/about/conductguidelines/"> <div class="c-simpleBtn__inner"> <span class="c-simpleBtn__text">For more information</span> <div class="c-btnArrow u-black u-normal"> <div class="c-btnArrow__inner"></div> </div> </div> </a> </div> </div> </div> </div> </section>  <section class="c-btmLinks u-enterTrigger"> <div class="c-btmLinks__inner"> <h2 class="c-sectionTitle u-enterTitle u-white"> <span class="c-sectionTitle__sub">Learn more</span> <span class="c-sectionTitle__motif"></span> <span class="c-sectionTitle__main">ABOUT MIXI</span> </h2> <ul class="c-btmLinks__list u-enterContent"> <li class="c-btmLinks__item"> <a class="c-btmLinks__item--inner" href="https://mixi.co.jp/en/business/"> <figure class="c-btmLinks__item--imgWrap"> <img 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