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Dutch" class="weglot-language-nl" role="option" data-wg-notranslate="" href="https://gracenote.com/nl/products/contextual-video-data/?wg-choose-original=false">Nederlands</a></li></ul></aside></div></div></nav></header><div data-elementor-type="wp-post" data-elementor-id="170" class="elementor elementor-170" data-elementor-post-type="product"><div class="elementor-element elementor-element-728f701e e-con-full e-flex e-con e-parent" data-id="728f701e" data-element_type="container"><div class="elementor-element elementor-element-6e318ba6 elementor-widget elementor-widget-gracenote-banner-rtl" data-id="6e318ba6" data-element_type="widget" data-widget_type="gracenote-banner-rtl.default"><div class="elementor-widget-container"><div class="gracenote-banner-rtl"><div class="gracenote-banner-rtl__img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/02/CTV-advertising.jpg)"></div><div class="container"><span class="gracenote-fade-in">Werbung</span><h1 class="gracenote-fade-in">Ermöglichen Sie kontextbezogene CTV-Werbung mit verlässlichen Video-Metadaten</h1></div></div></div></div></div><div class="elementor-element elementor-element-56f20e57 e-con-full e-flex e-con e-parent" data-id="56f20e57" data-element_type="container" data-settings="{"background_background":"classic"}"><div class="elementor-element elementor-element-7def4a93 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading" data-id="7def4a93" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Kontextueller Überblick Video Data</h2></div></div><div class="elementor-element elementor-element-4e48bd6b elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor" data-id="4e48bd6b" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="text-editor.default"><div class="elementor-widget-container"><span style="font-weight: 400;">Da die Verbreitung von Smart-TVs und -Geräten höher ist als je zuvor und die Zuschauer mehr Zeit mit Video-Streaming verbringen, verlagern die Vermarkter ihre Werbeausgaben zunehmend auf Connected TV (CTV). Um jedoch einen höheren ROI aus programmatischer CTV-Werbung zu erzielen, wünschen sich sowohl Werbetreibende als auch Content-Publisher ein besseres Ad-Targeting und mehr Transparenz. GracenoteMit den standardisierten TV- und Film-Metadaten und -IDs können Sie die Leistungsfähigkeit der Identifizierung und Klassifizierung von Videoinhalten in CTV einfließen lassen und durch kontextbezogene Werbung einen höheren Mehrwert erzielen.</span></div></div></div><div class="elementor-element elementor-element-35a541a0 e-con-full elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile_extra elementor-hidden-mobile e-flex e-con e-parent" data-id="35a541a0" data-element_type="container" data-settings="{"background_background":"classic"}"><div class="elementor-element elementor-element-1f20ea95 elementor-invisible elementor-widget elementor-widget-heading" data-id="1f20ea95" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="heading.default"><div class="elementor-widget-container"><span class="elementor-heading-title elementor-size-default">Abdeckung</span></div></div><div class="elementor-element elementor-element-2ce79d5f elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading" data-id="2ce79d5f" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Gracenote bietet globale und lokale Content-Lösungen für Nord- und Südamerika, den asiatisch-pazifischen Raum, Europa, den Nahen Osten und Afrika.</h2></div></div><div class="elementor-element elementor-element-6b891ed e-flex e-con-boxed elementor-invisible e-con e-child" data-id="6b891ed" data-element_type="container" data-settings="{"animation":"fadeIn","animation_delay":100}"><div class="e-con-inner"><div class="elementor-element elementor-element-62326384 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-counter" data-id="62326384" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="counter.default"><div class="elementor-widget-container"><div class="elementor-counter"><div class="elementor-counter-title">Länder </div><div class="elementor-counter-number-wrapper"><span class="elementor-counter-number-prefix"></span><span class="elementor-counter-number" data-duration="2000" data-to-value="80" data-from-value="0" data-delimiter=",">0</span><span class="elementor-counter-number-suffix">+</span></div></div></div></div><div class="elementor-element elementor-element-3f8a2aa6 elementor-widget elementor-widget-image" data-id="3f8a2aa6" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><img decoding="async" src="https://gracenote.com/wp-content/uploads/2024/02/line-1.svg?w=2" title="line" alt="Zeile" loading="lazy" /></div></div><div class="elementor-element elementor-element-38dbb1a4 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-counter" data-id="38dbb1a4" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="counter.default"><div class="elementor-widget-container"><div class="elementor-counter"><div class="elementor-counter-title">Sprachen</div><div class="elementor-counter-number-wrapper"><span class="elementor-counter-number-prefix"></span><span class="elementor-counter-number" data-duration="2000" data-to-value="35" data-from-value="0" data-delimiter=",">0</span><span class="elementor-counter-number-suffix"></span></div></div></div></div></div></div></div><div class="elementor-element elementor-element-57ef4aff e-con-full e-flex e-con e-parent" data-id="57ef4aff" data-element_type="container" data-settings="{"background_background":"classic"}"><div class="elementor-element elementor-element-1c49032f e-flex e-con-boxed e-con e-child" data-id="1c49032f" data-element_type="container"><div class="e-con-inner"><div class="elementor-element elementor-element-3472a2ba e-con-full e-flex e-con e-child" data-id="3472a2ba" data-element_type="container"><div class="elementor-element elementor-element-4fca8e05 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading" data-id="4fca8e05" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Vorteile für Advertiser</h2></div></div><div class="elementor-element elementor-element-7969abb2 elementor-invisible elementor-widget elementor-widget-heading" data-id="7969abb2" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Steigern Sie die Rendite mit kontextbezogener Werbung</h4></div></div><div class="elementor-element elementor-element-2aeef8c8 elementor-invisible elementor-widget elementor-widget-text-editor" data-id="2aeef8c8" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="text-editor.default"><div class="elementor-widget-container">Erzielen Sie Effizienzgewinne, indem Sie die Inhalte, in denen Anzeigen geschaltet werden, besser verstehen, verwalten und das Targeting verbessern.</div></div><div class="elementor-element elementor-element-574b997b elementor-invisible elementor-widget elementor-widget-heading" data-id="574b997b" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Gewährleisten Sie eine bessere Markentauglichkeit</h4></div></div><div class="elementor-element elementor-element-323c2d33 elementor-invisible elementor-widget elementor-widget-text-editor" data-id="323c2d33" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Zielen Sie auf Programme ab, die mit den Werten Ihrer Marke übereinstimmen, und identifizieren Sie Inhalte, die ausgeschlossen werden sollten.</p></div></div><div class="elementor-element elementor-element-63a22313 elementor-invisible elementor-widget elementor-widget-heading" data-id="63a22313" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Erhöhen Sie Transparenz und Kontrolle im CTV</h4></div></div><div class="elementor-element elementor-element-558df04e elementor-invisible elementor-widget elementor-widget-text-editor" data-id="558df04e" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="text-editor.default"><div class="elementor-widget-container">Verstehen Sie die Reichweite Ihrer CTV-Werbeinvestitionen besser durch Transparenz bei Geboten und umfassendere Pre- und Post- Analysen auf Basis von Inhaltskategorien.</div></div></div><div class="elementor-element elementor-element-1b57e3c5 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-image" data-id="1b57e3c5" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img decoding="async" src="https://gracenote.com/wp-content/uploads/2024/02/Benefits-for-advertisers.jpg?w=470" title="connected TV advertising for advertisers" alt="CTV Fernsehwerbung für Advertiser" loading="lazy" /></div></div></div></div></div><div class="elementor-element elementor-element-78416e1 e-con-full e-flex e-con e-parent" data-id="78416e1" data-element_type="container" data-settings="{"background_background":"classic"}"><div class="elementor-element elementor-element-1a12a4e e-flex e-con-boxed e-con e-child" data-id="1a12a4e" data-element_type="container"><div class="e-con-inner"><div class="elementor-element elementor-element-3462c03 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-image" data-id="3462c03" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img decoding="async" src="https://gracenote.com/wp-content/uploads/2024/02/Frame-1000002754.png?w=680" title="connected TV advertising for publishers" alt="CTV Fernsehwerbung für Publisher" loading="lazy" /></div></div><div class="elementor-element elementor-element-6ddce21 e-con-full e-flex e-con e-child" data-id="6ddce21" data-element_type="container"><div class="elementor-element elementor-element-761bca0 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading" data-id="761bca0" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Vorteile für Publisher</h2></div></div><div class="elementor-element elementor-element-798c0ac elementor-invisible elementor-widget elementor-widget-heading" data-id="798c0ac" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Erweiterung des Inventorys</h4></div></div><div class="elementor-element elementor-element-6a0b9ac elementor-invisible elementor-widget elementor-widget-text-editor" data-id="6a0b9ac" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Sprechen Sie Ihre Zielgruppen besser an, indem Sie mehrere kontextabhängige Werbekategorien für dieselben Programme verwenden.</p></div></div><div class="elementor-element elementor-element-f7806dc elementor-invisible elementor-widget elementor-widget-heading" data-id="f7806dc" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Erhöhen Sie die Einnahmen </h4></div></div><div class="elementor-element elementor-element-3e4d234 elementor-invisible elementor-widget elementor-widget-text-editor" data-id="3e4d234" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="text-editor.default"><div class="elementor-widget-container">Steigern Sie den Wert des Inventorys, erhöhen Sie die Fill Rates und steigern Sie die CPMs in allen Content-Katalogen.</div></div><div class="elementor-element elementor-element-4d0e226 elementor-invisible elementor-widget elementor-widget-heading" data-id="4d0e226" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Erhöhen Sie Transparenz und Kontrolle im CTV</h4></div></div><div class="elementor-element elementor-element-ca43b54 elementor-invisible elementor-widget elementor-widget-text-editor" data-id="ca43b54" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="text-editor.default"><div class="elementor-widget-container">Erzielen Sie Transparenz bei Geboten und umfassendere Post - und Pre Analysen der Kampagnen auf Kategorieebene.</div></div><div class="elementor-element elementor-element-4f57b90 elementor-invisible elementor-widget elementor-widget-heading" data-id="4f57b90" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Unterstützen Sie private Marktplätze (PMPs)</h4></div></div><div class="elementor-element elementor-element-e7dee92 elementor-invisible elementor-widget elementor-widget-text-editor" data-id="e7dee92" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Ermöglichen Sie die Erstellung kontextbezogener CTV-PMPs sowie kontextbezogener IAB-Segmente.</p></div></div></div></div></div></div><div class="elementor-element elementor-element-5633f84a e-flex e-con-boxed e-con e-parent" data-id="5633f84a" data-element_type="container" data-settings="{"background_background":"classic"}"><div class="e-con-inner"><div class="elementor-element elementor-element-6335edb7 e-con-full e-flex e-con e-child" data-id="6335edb7" data-element_type="container"><div class="elementor-element elementor-element-ee10266 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading" data-id="ee10266" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Kontextbezogene Merkmale Video Data</h2></div></div><div class="elementor-element elementor-element-5602409f elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-icon-list" data-id="5602409f" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="icon-list.default"><div class="elementor-widget-container"><ul class="elementor-icon-list-items"><li class="elementor-icon-list-item"><span class="elementor-icon-list-icon"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" fill="none"><path d="M11.9994 23.3901C18.2899 23.3901 23.3894 18.2906 23.3894 12.0001C23.3894 5.70958 18.2899 0.610107 11.9994 0.610107C5.70885 0.610107 0.609375 5.70958 0.609375 12.0001C0.609375 18.2906 5.70885 23.3901 11.9994 23.3901Z" fill="#F40953"></path><path d="M9.63386 16.675L5.95053 12.9917C5.82074 12.8593 5.74805 12.6812 5.74805 12.4958C5.74805 12.3104 5.82074 12.1324 5.95053 12L6.8997 11.0508C7.03449 10.9201 7.21487 10.8471 7.40261 10.8471C7.59036 10.8471 7.77073 10.9201 7.90553 11.0508L10.1297 13.2892L16.0939 7.325C16.1597 7.25861 16.2381 7.20591 16.3244 7.16995C16.4107 7.13399 16.5033 7.11548 16.5968 7.11548C16.6903 7.11548 16.7829 7.13399 16.8692 7.16995C16.9555 7.20591 17.0338 7.25861 17.0997 7.325L18.0489 8.26C18.1796 8.3948 18.2526 8.57517 18.2526 8.76292C18.2526 8.95067 18.1796 9.13104 18.0489 9.26583L10.583 16.675C10.4529 16.7925 10.2838 16.8575 10.1084 16.8575C9.93312 16.8575 9.76402 16.7925 9.63386 16.675Z" fill="white"></path></svg></span><span class="elementor-icon-list-text">Gracenote IDs, Inhaltskennungen, die in der Unterhaltungsbranche weit verbreitet sind und Medienverkäufern und -käufern helfen, Inhalte zu identifizieren und auf normalisierte beschreibende Metadaten zuzugreifen</span></li><li class="elementor-icon-list-item"><span class="elementor-icon-list-icon"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" fill="none"><path d="M11.9994 23.3901C18.2899 23.3901 23.3894 18.2906 23.3894 12.0001C23.3894 5.70958 18.2899 0.610107 11.9994 0.610107C5.70885 0.610107 0.609375 5.70958 0.609375 12.0001C0.609375 18.2906 5.70885 23.3901 11.9994 23.3901Z" fill="#F40953"></path><path d="M9.63386 16.675L5.95053 12.9917C5.82074 12.8593 5.74805 12.6812 5.74805 12.4958C5.74805 12.3104 5.82074 12.1324 5.95053 12L6.8997 11.0508C7.03449 10.9201 7.21487 10.8471 7.40261 10.8471C7.59036 10.8471 7.77073 10.9201 7.90553 11.0508L10.1297 13.2892L16.0939 7.325C16.1597 7.25861 16.2381 7.20591 16.3244 7.16995C16.4107 7.13399 16.5033 7.11548 16.5968 7.11548C16.6903 7.11548 16.7829 7.13399 16.8692 7.16995C16.9555 7.20591 17.0338 7.25861 17.0997 7.325L18.0489 8.26C18.1796 8.3948 18.2526 8.57517 18.2526 8.76292C18.2526 8.95067 18.1796 9.13104 18.0489 9.26583L10.583 16.675C10.4529 16.7925 10.2838 16.8575 10.1084 16.8575C9.93312 16.8575 9.76402 16.7925 9.63386 16.675Z" fill="white"></path></svg></span><span class="elementor-icon-list-text">Standardisierte Taxonomie für Inhalts-Metadaten</span></li><li class="elementor-icon-list-item"><span class="elementor-icon-list-icon"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" fill="none"><path d="M11.9994 23.3901C18.2899 23.3901 23.3894 18.2906 23.3894 12.0001C23.3894 5.70958 18.2899 0.610107 11.9994 0.610107C5.70885 0.610107 0.609375 5.70958 0.609375 12.0001C0.609375 18.2906 5.70885 23.3901 11.9994 23.3901Z" fill="#F40953"></path><path d="M9.63386 16.675L5.95053 12.9917C5.82074 12.8593 5.74805 12.6812 5.74805 12.4958C5.74805 12.3104 5.82074 12.1324 5.95053 12L6.8997 11.0508C7.03449 10.9201 7.21487 10.8471 7.40261 10.8471C7.59036 10.8471 7.77073 10.9201 7.90553 11.0508L10.1297 13.2892L16.0939 7.325C16.1597 7.25861 16.2381 7.20591 16.3244 7.16995C16.4107 7.13399 16.5033 7.11548 16.5968 7.11548C16.6903 7.11548 16.7829 7.13399 16.8692 7.16995C16.9555 7.20591 17.0338 7.25861 17.0997 7.325L18.0489 8.26C18.1796 8.3948 18.2526 8.57517 18.2526 8.76292C18.2526 8.95067 18.1796 9.13104 18.0489 9.26583L10.583 16.675C10.4529 16.7925 10.2838 16.8575 10.1084 16.8575C9.93312 16.8575 9.76402 16.7925 9.63386 16.675Z" fill="white"></path></svg></span><span class="elementor-icon-list-text">Metadaten, einschließlich Genre, Programmtyp, Altersfreigabe und Inhaltshinweisen</span></li><li class="elementor-icon-list-item"><span class="elementor-icon-list-icon"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" fill="none"><path d="M11.9994 23.3901C18.2899 23.3901 23.3894 18.2906 23.3894 12.0001C23.3894 5.70958 18.2899 0.610107 11.9994 0.610107C5.70885 0.610107 0.609375 5.70958 0.609375 12.0001C0.609375 18.2906 5.70885 23.3901 11.9994 23.3901Z" fill="#F40953"></path><path d="M9.63386 16.675L5.95053 12.9917C5.82074 12.8593 5.74805 12.6812 5.74805 12.4958C5.74805 12.3104 5.82074 12.1324 5.95053 12L6.8997 11.0508C7.03449 10.9201 7.21487 10.8471 7.40261 10.8471C7.59036 10.8471 7.77073 10.9201 7.90553 11.0508L10.1297 13.2892L16.0939 7.325C16.1597 7.25861 16.2381 7.20591 16.3244 7.16995C16.4107 7.13399 16.5033 7.11548 16.5968 7.11548C16.6903 7.11548 16.7829 7.13399 16.8692 7.16995C16.9555 7.20591 17.0338 7.25861 17.0997 7.325L18.0489 8.26C18.1796 8.3948 18.2526 8.57517 18.2526 8.76292C18.2526 8.95067 18.1796 9.13104 18.0489 9.26583L10.583 16.675C10.4529 16.7925 10.2838 16.8575 10.1084 16.8575C9.93312 16.8575 9.76402 16.7925 9.63386 16.675Z" fill="white"></path></svg></span><span class="elementor-icon-list-text">Kontextuelle Segmente mit thematischen Inhaltspaketen in Kategorien wie Stimmung, Saison und Integration</span></li></ul></div></div></div><div class="elementor-element elementor-element-4705db78 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-image" data-id="4705db78" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img decoding="async" src="https://gracenote.com/wp-content/uploads/2024/02/Advertising-features.jpg?w=500" title="connected TV advertising for publishers" alt="CTV Fernsehwerbung für Publisher" loading="lazy" /></div></div></div></div><div class="elementor-element elementor-element-b5f296c e-flex e-con-boxed e-con e-parent" data-id="b5f296c" data-element_type="container"><div class="e-con-inner"><div class="elementor-element elementor-element-fda2868 elementor-invisible elementor-widget elementor-widget-heading" data-id="fda2868" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Zugehörige Produkte</h2></div></div><div class="elementor-element elementor-element-ee79cf4 elementor-invisible elementor-widget elementor-widget-gracenote-rel-products" data-id="ee79cf4" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="gracenote-rel-products.default"><div class="elementor-widget-container"><div class="gracenote-rel-products swiper-container swiper"><div class="swiper-wrapper"><div class="swiper-slide"><div class="gracenote-rel-products__item"><h4>Video Data</h4><p>Präsentieren Sie Ihren Content-Katalog visuell mit der umfassendsten Sammlung von Daten, Bildern und Content-IDs für Filme, Fernsehsendungen und Sportprogramme, um das Publikum zu fesseln.</p><a href="https://gracenote.com/de/products/video-data/"class="gracenote-rel-products__btn">Mehr erfahren<svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" viewbox="0 0 17 17" fill="none"><path d="M3.3895 8.50001H12.8799M12.8799 8.50001L8.13469 13.2452M12.8799 8.50001L8.13469 3.75482" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="swiper-slide"><div class="gracenote-rel-products__item"><h4>Content-Tools </h4><p>Übermitteln, überprüfen und verwalten Sie Ihre Content-Metadaten, auf die führende Fernseh- und Videodienste weltweit vertrauen, und verfolgen Sie zudem Programmausstrahlungen über verschiedene Kanäle, Streamingdienste oder Regionen hinweg.</p><a href="https://gracenote.com/de/products/content-tools/"class="gracenote-rel-products__btn">Mehr erfahren<svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" viewbox="0 0 17 17" fill="none"><path d="M3.3895 8.50001H12.8799M12.8799 8.50001L8.13469 13.2452M12.8799 8.50001L8.13469 3.75482" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="swiper-slide"><div class="gracenote-rel-products__item"><h4>Streaming- und lineare Verfügbarkeit</h4><p>Helfen Sie den Zuschauern, ihre Lieblingsfilme, -fernsehsendungen und -sportarten bei allen Anbietern, Plattformen und Diensten zu finden und anzusehen, mit Deep Links direkt zum Programm für ein nahtloses Erlebnis. </p><a href="https://gracenote.com/de/products/streaming-and-linear-availability/"class="gracenote-rel-products__btn">Mehr erfahren<svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" viewbox="0 0 17 17" fill="none"><path d="M3.3895 8.50001H12.8799M12.8799 8.50001L8.13469 13.2452M12.8799 8.50001L8.13469 3.75482" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="swiper-slide"><div class="gracenote-rel-products__item"><h4>Content Analytics</h4><p>Treffen Sie fundierte Entwicklungs- und Lizenzierungsentscheidungen, indem Sie führende Branchen-Metadaten nutzen, die Ihnen ein besseres Verständnis der Erfolgsfaktoren von Fernsehserien und Filmen vermitteln.</p><a href="https://gracenote.com/de/products/content-analytics/"class="gracenote-rel-products__btn">Mehr erfahren<svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" viewbox="0 0 17 17" fill="none"><path d="M3.3895 8.50001H12.8799M12.8799 8.50001L8.13469 13.2452M12.8799 8.50001L8.13469 3.75482" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="swiper-slide"><div class="gracenote-rel-products__item"><h4>Inclusion Analytics</h4><p>Nutzen Sie Erkenntnisse zum Bereich Diversität aus dem gesamten Programmangebot für Entscheidungen über Investitionen in inklusive Inhalte und zum Erreichen von DE&I-Zielen. </p><a href="https://gracenote.com/de/products/inclusion-analytics/"class="gracenote-rel-products__btn">Mehr erfahren<svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" viewbox="0 0 17 17" fill="none"><path d="M3.3895 8.50001H12.8799M12.8799 8.50001L8.13469 13.2452M12.8799 8.50001L8.13469 3.75482" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div></div><div class="gracenote-button-prev"><svg width="47" height="47" viewbox="0 0 47 47" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="23.5" cy="23.5" r="23" transform="matrix(-1 0 0 1 47 0)" stroke="#BCC7D1"/><path d="M28.2453 23.5001H18.7549M18.7549 23.5001L23.5001 28.2453M18.7549 23.5001L23.5001 18.7549" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></div><div class="gracenote-button-next"><svg width="47" height="47" viewbox="0 0 47 47" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="23.5" cy="23.5" r="23" stroke="#BCC7D1"/><path d="M18.7547 23.5001H28.2451M28.2451 23.5001L23.4999 28.2453M28.2451 23.5001L23.4999 18.7549" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></div></div></div></div></div></div><div class="elementor-element elementor-element-6d920e6 e-con-full e-flex e-con e-parent" data-id="6d920e6" data-element_type="container" data-settings="{"background_background":"gradient"}"><div class="elementor-element elementor-element-5379e758 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading" data-id="5379e758" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Besprechen Sie Ihren Bedarf im Bereich CTV mit uns</h2></div></div><div class="elementor-element elementor-element-38a990f0 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor" data-id="38a990f0" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><span style="font-weight: 400;">Wenn Sie die Ergebnisse von CTV Contextual Ad Targeting verbessern möchten, kann Gracenote Ihnen dabei helfen.</span></p></div></div><div class="elementor-element elementor-element-f6b4e9a elementor-widget elementor-widget-gracenote-popup-button" data-id="f6b4e9a" data-element_type="widget" data-widget_type="gracenote-popup-button.default"><div class="elementor-widget-container"><div class="gracenote-popup-button"><a href="#contact-us-form" class="btn-light">Kontakt<svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" viewbox="0 0 17 17" fill="none"><path d="M3.3895 8.50001H12.8799M12.8799 8.50001L8.13469 13.2452M12.8799 8.50001L8.13469 3.75482" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div></div></div><div class="elementor-element elementor-element-1dde58e5 e-con-full e-flex e-con e-parent" data-id="1dde58e5" data-element_type="container" data-settings="{"background_background":"classic"}"><div class="elementor-element elementor-element-503b2856 e-flex e-con-boxed e-con e-child" data-id="503b2856" data-element_type="container"><div class="e-con-inner"><div class="elementor-element elementor-element-583a3b0 elementor-invisible elementor-widget elementor-widget-heading" data-id="583a3b0" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="heading.default"><div class="elementor-widget-container"><p class="elementor-heading-title elementor-size-default">Testimonials</p></div></div><div class="elementor-element elementor-element-570aa94f elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-heading" data-id="570aa94f" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Was unsere Mitarbeiter aus der Industrie sagen</h2></div></div><div class="elementor-element elementor-element-b74c71d elementor-invisible elementor-widget elementor-widget-gracenote-testimonials" data-id="b74c71d" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="gracenote-testimonials.default"><div class="elementor-widget-container"><div class="gracenote-testimonials swiper-container swiper" data-count="3"><div class="swiper-wrapper"><div class="swiper-slide"><div class="gracenote-testimonials__item" data-wg-notranslate=""><img fetchpriority="high" decoding="async" width="500" height="171" src="https://gracenote.com/wp-content/uploads/2024/02/magnite_logo-1.png" class="attachment-full size-full" alt="Magnite logo" srcset="https://gracenote.com/wp-content/uploads/2024/02/magnite_logo-1.png 500w, https://gracenote.com/wp-content/uploads/2024/02/magnite_logo-1.png?resize=300,103 300w" sizes="(max-width: 500px) 100vw, 500px" /><h6>Magnite is pleased to be working with Gracenote to scale the use of standardized contextual categories to improve CTV advertising outcomes and as our collaboration continues, we’ll innovate together to facilitate the adoption, scale, and distribution of Contextual Video Data. In addition to experimenting with different packages based on contextual use cases, we are discussing additional features including more robust data controls for media owners. We look forward to working closely with Gracenote and our partners to increase collaboration through contextual insights.</h6><p>Kristen Williams</p><span>SVP of Strategic Partnerships</span></div></div><div class="swiper-slide"><div class="gracenote-testimonials__item" data-wg-notranslate=""><img decoding="async" width="500" height="177" src="https://gracenote.com/wp-content/uploads/2024/02/directv-advertising-logo.png" class="attachment-full size-full" alt="DIRECTV Advertising logo" srcset="https://gracenote.com/wp-content/uploads/2024/02/directv-advertising-logo.png 500w, https://gracenote.com/wp-content/uploads/2024/02/directv-advertising-logo.png?resize=300,106 300w" sizes="(max-width: 500px) 100vw, 500px" /><h6>At DIRECTV Advertising, we are committed to providing our advertisers the tools to reach their audiences most effectively. By integrating Gracenote’s content metadata, we can offer brands more precision in the content they’re airing within, as well as more transparency on the backend. This collaboration marks a significant step forward in enhancing our CTV advertising capabilities, enabling us to deliver more relevant and impactful ads to our viewers.</h6><p>Matt Jamison</p><span>AVP, Head of Ad Sales Partnerships</span></div></div><div class="swiper-slide"><div class="gracenote-testimonials__item" data-wg-notranslate=""><img decoding="async" width="500" height="171" src="https://gracenote.com/wp-content/uploads/2024/02/peer39_logo.png" class="attachment-full size-full" alt="Peer39 logo" srcset="https://gracenote.com/wp-content/uploads/2024/02/peer39_logo.png 500w, https://gracenote.com/wp-content/uploads/2024/02/peer39_logo.png?resize=300,103 300w" sizes="(max-width: 500px) 100vw, 500px" /><h6>CTV represents the future of television advertising and the ability to pass standardized contextual data signals at scale will improve results for advertisers and lead to more investment for publishers. We’ve spent the past several years looking to bring more effectiveness to CTV ad targeting. Together with Gracenote, we hope to create a strong ecosystem where advertisers, publishers and consumers all benefit from content supported through contextually relevant advertising.</h6><p>Mario Diez</p><span>CEO</span></div></div></div><div class="gracenote-button-prev"><svg width="47" height="47" viewbox="0 0 47 47" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="23.5" cy="23.5" r="23" transform="matrix(-1 0 0 1 47 0)" stroke="#BCC7D1"/><path d="M28.2453 23.5001H18.7549M18.7549 23.5001L23.5001 28.2453M18.7549 23.5001L23.5001 18.7549" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></div><div class="gracenote-button-next"><svg width="47" height="47" viewbox="0 0 47 47" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="23.5" cy="23.5" r="23" stroke="#BCC7D1"/><path d="M18.7547 23.5001H28.2451M28.2451 23.5001L23.4999 28.2453M28.2451 23.5001L23.4999 18.7549" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></div></div></div></div></div></div></div><div class="elementor-element elementor-element-26391c2c e-con-full e-flex e-con e-parent" data-id="26391c2c" data-element_type="container" data-settings="{"background_background":"classic"}"><div class="elementor-element elementor-element-684f410 e-flex e-con-boxed e-con e-child" data-id="684f410" data-element_type="container"><div class="e-con-inner"><div class="elementor-element elementor-element-1ba3eab8 elementor-invisible elementor-widget elementor-widget-heading" data-id="1ba3eab8" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="heading.default"><div class="elementor-widget-container"><p class="elementor-heading-title elementor-size-default">Insights</p></div></div><div class="elementor-element elementor-element-2726c56e e-flex e-con-boxed elementor-invisible e-con e-child" data-id="2726c56e" data-element_type="container" data-settings="{"animation":"fadeIn","animation_delay":100}"><div class="e-con-inner"><div class="elementor-element elementor-element-45bede4f elementor-widget elementor-widget-heading" data-id="45bede4f" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Aktuelles von Gracenote</h2></div></div><div class="elementor-element elementor-element-37830f70 elementor-widget elementor-widget-button" data-id="37830f70" data-element_type="widget" data-widget_type="button.default"><div class="elementor-widget-container"><div class="elementor-button-wrapper"><a class="elementor-button elementor-button-link elementor-size-sm" href="https://gracenote.com/de/solutions/"><span class="elementor-button-content-wrapper"><span class="elementor-button-icon"><svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" viewbox="0 0 17 17" fill="none"><g><path d="M3.3895 8.49995H12.8799M12.8799 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