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href="https://gracenote.com/it/products/contextual-video-data/?wg-choose-original=false">Italiano</a></li><li data-l="nl" class="wg-li weglot-lang weglot-language flag-0 nl" data-code-language="nl" role="option"><a title="Language switcher : Dutch" class="weglot-language-nl" role="option" data-wg-notranslate="" href="https://gracenote.com/nl/products/contextual-video-data/?wg-choose-original=false">Nederlands</a></li></ul></aside></div></div></nav></header><div data-elementor-type="wp-post" data-elementor-id="170" class="elementor elementor-170" data-elementor-post-type="product"><div class="elementor-element elementor-element-728f701e e-con-full e-flex e-con e-parent" data-id="728f701e" data-element_type="container"><div class="elementor-element elementor-element-6e318ba6 elementor-widget elementor-widget-gracenote-banner-rtl" data-id="6e318ba6" data-element_type="widget" data-widget_type="gracenote-banner-rtl.default"><div class="elementor-widget-container"><div class="gracenote-banner-rtl "><div class="gracenote-banner-rtl__img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/02/CTV-advertising.jpg)"></div><div class="container "><span class="gracenote-fade-in">Advertising</span><h1 class="gracenote-fade-in">Power CTV contextual advertising with trusted video metadata</h1></div></div></div></div></div><div class="elementor-element elementor-element-56f20e57 e-con-full e-flex e-con e-parent" data-id="56f20e57" data-element_type="container" data-settings="{"background_background":"classic"}"><div class="elementor-element elementor-element-7def4a93 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading" data-id="7def4a93" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Contextual Video Data overview</h2></div></div><div class="elementor-element elementor-element-4e48bd6b elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor" data-id="4e48bd6b" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="text-editor.default"><div class="elementor-widget-container"><span style="font-weight: 400;">With smart TV and device penetration higher than ever, and viewers spending more time watching streaming video, marketers are increasingly shifting ad spend toward connected TV (CTV). However, to achieve higher ROI from CTV programmatic advertising, both advertisers and content publishers are seeking better ad targeting and more transparency. Gracenote’s standardized TV and movie metadata and IDs allow you to infuse the power of video content identification and classification into CTV, unlocking more value through contextual advertising.</span></div></div></div><div class="elementor-element elementor-element-35a541a0 e-con-full elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile_extra elementor-hidden-mobile e-flex e-con e-parent" data-id="35a541a0" data-element_type="container" data-settings="{"background_background":"classic"}"><div class="elementor-element elementor-element-1f20ea95 elementor-invisible elementor-widget elementor-widget-heading" data-id="1f20ea95" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="heading.default"><div class="elementor-widget-container"><span class="elementor-heading-title elementor-size-default">Coverage</span></div></div><div class="elementor-element elementor-element-2ce79d5f elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading" data-id="2ce79d5f" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Gracenote offers global and local content solutions across the Americas, Asia-Pacific, Europe, the Middle East and Africa.</h2></div></div><div class="elementor-element elementor-element-6b891ed e-flex e-con-boxed elementor-invisible e-con e-child" data-id="6b891ed" data-element_type="container" data-settings="{"animation":"fadeIn","animation_delay":100}"><div class="e-con-inner"><div class="elementor-element elementor-element-62326384 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-counter" data-id="62326384" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="counter.default"><div class="elementor-widget-container"><div class="elementor-counter"><div class="elementor-counter-title">Countries </div><div class="elementor-counter-number-wrapper"><span class="elementor-counter-number-prefix"></span><span class="elementor-counter-number" data-duration="2000" data-to-value="80" data-from-value="0" data-delimiter=",">0</span><span class="elementor-counter-number-suffix">+</span></div></div></div></div><div class="elementor-element elementor-element-3f8a2aa6 elementor-widget elementor-widget-image" data-id="3f8a2aa6" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><img decoding="async" src="https://gracenote.com/wp-content/uploads/2024/02/line-1.svg?w=2" title="line" alt="line" loading="lazy" /></div></div><div class="elementor-element elementor-element-38dbb1a4 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-counter" data-id="38dbb1a4" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="counter.default"><div class="elementor-widget-container"><div class="elementor-counter"><div class="elementor-counter-title">Languages</div><div class="elementor-counter-number-wrapper"><span class="elementor-counter-number-prefix"></span><span class="elementor-counter-number" data-duration="2000" data-to-value="35" data-from-value="0" data-delimiter=",">0</span><span class="elementor-counter-number-suffix"></span></div></div></div></div></div></div></div><div class="elementor-element elementor-element-57ef4aff e-con-full e-flex e-con e-parent" data-id="57ef4aff" data-element_type="container" data-settings="{"background_background":"classic"}"><div class="elementor-element elementor-element-1c49032f e-flex e-con-boxed e-con e-child" data-id="1c49032f" data-element_type="container"><div class="e-con-inner"><div class="elementor-element elementor-element-3472a2ba e-con-full e-flex e-con e-child" data-id="3472a2ba" data-element_type="container"><div class="elementor-element elementor-element-4fca8e05 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading" data-id="4fca8e05" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Benefits for advertisers</h2></div></div><div class="elementor-element elementor-element-7969abb2 elementor-invisible elementor-widget elementor-widget-heading" data-id="7969abb2" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Drive ROI with contextually targeted advertising</h4></div></div><div class="elementor-element elementor-element-2aeef8c8 elementor-invisible elementor-widget elementor-widget-text-editor" data-id="2aeef8c8" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="text-editor.default"><div class="elementor-widget-container">Gain efficiencies by better understanding and managing the content where ads are placed and targeting relevant programming.</div></div><div class="elementor-element elementor-element-574b997b elementor-invisible elementor-widget elementor-widget-heading" data-id="574b997b" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Ensure better brand suitability</h4></div></div><div class="elementor-element elementor-element-323c2d33 elementor-invisible elementor-widget elementor-widget-text-editor" data-id="323c2d33" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Target programming that aligns with brand values and identify content to exclude.</p></div></div><div class="elementor-element elementor-element-63a22313 elementor-invisible elementor-widget elementor-widget-heading" data-id="63a22313" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Heighten CTV transparency and controls</h4></div></div><div class="elementor-element elementor-element-558df04e elementor-invisible elementor-widget elementor-widget-text-editor" data-id="558df04e" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="text-editor.default"><div class="elementor-widget-container">Better understand reach of CTV ad investments with bidding transparency and more robust pre- and post-campaign reporting analytics at the video content category level.</div></div></div><div class="elementor-element elementor-element-1b57e3c5 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-image" data-id="1b57e3c5" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img decoding="async" src="https://gracenote.com/wp-content/uploads/2024/02/Benefits-for-advertisers.jpg?w=470" title="connected TV advertising for advertisers" alt="connected TV advertising for advertisers" loading="lazy" /></div></div></div></div></div><div class="elementor-element elementor-element-78416e1 e-con-full e-flex e-con e-parent" data-id="78416e1" data-element_type="container" data-settings="{"background_background":"classic"}"><div class="elementor-element elementor-element-1a12a4e e-flex e-con-boxed e-con e-child" data-id="1a12a4e" data-element_type="container"><div class="e-con-inner"><div class="elementor-element elementor-element-3462c03 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-image" data-id="3462c03" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img decoding="async" src="https://gracenote.com/wp-content/uploads/2024/02/Frame-1000002754.png?w=680" title="connected TV advertising for publishers" alt="connected TV advertising for publishers" loading="lazy" /></div></div><div class="elementor-element elementor-element-6ddce21 e-con-full e-flex e-con e-child" data-id="6ddce21" data-element_type="container"><div class="elementor-element elementor-element-761bca0 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading" data-id="761bca0" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Benefits for publishers</h2></div></div><div class="elementor-element elementor-element-798c0ac elementor-invisible elementor-widget elementor-widget-heading" data-id="798c0ac" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Expand targetable inventory</h4></div></div><div class="elementor-element elementor-element-6a0b9ac elementor-invisible elementor-widget elementor-widget-text-editor" data-id="6a0b9ac" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Help reach target audiences by using multiple contextual targeting advertising categories for the same programming.</p></div></div><div class="elementor-element elementor-element-f7806dc elementor-invisible elementor-widget elementor-widget-heading" data-id="f7806dc" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Increase revenue </h4></div></div><div class="elementor-element elementor-element-3e4d234 elementor-invisible elementor-widget elementor-widget-text-editor" data-id="3e4d234" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="text-editor.default"><div class="elementor-widget-container">Raise the value of inventory, increase fill rates and drive higher CPMs across content catalogs.</div></div><div class="elementor-element elementor-element-4d0e226 elementor-invisible elementor-widget elementor-widget-heading" data-id="4d0e226" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Heighten CTV transparency and controls</h4></div></div><div class="elementor-element elementor-element-ca43b54 elementor-invisible elementor-widget elementor-widget-text-editor" data-id="ca43b54" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="text-editor.default"><div class="elementor-widget-container">Deliver bidding transparency and more robust pre- and post-campaign reporting analytics at the category level.</div></div><div class="elementor-element elementor-element-4f57b90 elementor-invisible elementor-widget elementor-widget-heading" data-id="4f57b90" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Support private marketplaces (PMPs)</h4></div></div><div class="elementor-element elementor-element-e7dee92 elementor-invisible elementor-widget elementor-widget-text-editor" data-id="e7dee92" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Enable the creation of contextual CTV PMPs as well as IAB contextual segments.</p></div></div></div></div></div></div><div class="elementor-element elementor-element-5633f84a e-flex e-con-boxed e-con e-parent" data-id="5633f84a" data-element_type="container" data-settings="{"background_background":"classic"}"><div class="e-con-inner"><div class="elementor-element elementor-element-6335edb7 e-con-full e-flex e-con e-child" data-id="6335edb7" data-element_type="container"><div class="elementor-element elementor-element-ee10266 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading" data-id="ee10266" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Contextual Video Data features</h2></div></div><div class="elementor-element elementor-element-5602409f elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-icon-list" data-id="5602409f" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="icon-list.default"><div class="elementor-widget-container"><ul class="elementor-icon-list-items"><li class="elementor-icon-list-item"><span class="elementor-icon-list-icon"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none"><path d="M11.9994 23.3901C18.2899 23.3901 23.3894 18.2906 23.3894 12.0001C23.3894 5.70958 18.2899 0.610107 11.9994 0.610107C5.70885 0.610107 0.609375 5.70958 0.609375 12.0001C0.609375 18.2906 5.70885 23.3901 11.9994 23.3901Z" fill="#F40953"></path><path d="M9.63386 16.675L5.95053 12.9917C5.82074 12.8593 5.74805 12.6812 5.74805 12.4958C5.74805 12.3104 5.82074 12.1324 5.95053 12L6.8997 11.0508C7.03449 10.9201 7.21487 10.8471 7.40261 10.8471C7.59036 10.8471 7.77073 10.9201 7.90553 11.0508L10.1297 13.2892L16.0939 7.325C16.1597 7.25861 16.2381 7.20591 16.3244 7.16995C16.4107 7.13399 16.5033 7.11548 16.5968 7.11548C16.6903 7.11548 16.7829 7.13399 16.8692 7.16995C16.9555 7.20591 17.0338 7.25861 17.0997 7.325L18.0489 8.26C18.1796 8.3948 18.2526 8.57517 18.2526 8.76292C18.2526 8.95067 18.1796 9.13104 18.0489 9.26583L10.583 16.675C10.4529 16.7925 10.2838 16.8575 10.1084 16.8575C9.93312 16.8575 9.76402 16.7925 9.63386 16.675Z" fill="white"></path></svg></span><span class="elementor-icon-list-text">Gracenote IDs, content identifiers widely adopted across the entertainment ecosystem, that help media sellers and buyers identify content and access normalized descriptive metadata</span></li><li class="elementor-icon-list-item"><span class="elementor-icon-list-icon"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none"><path d="M11.9994 23.3901C18.2899 23.3901 23.3894 18.2906 23.3894 12.0001C23.3894 5.70958 18.2899 0.610107 11.9994 0.610107C5.70885 0.610107 0.609375 5.70958 0.609375 12.0001C0.609375 18.2906 5.70885 23.3901 11.9994 23.3901Z" fill="#F40953"></path><path d="M9.63386 16.675L5.95053 12.9917C5.82074 12.8593 5.74805 12.6812 5.74805 12.4958C5.74805 12.3104 5.82074 12.1324 5.95053 12L6.8997 11.0508C7.03449 10.9201 7.21487 10.8471 7.40261 10.8471C7.59036 10.8471 7.77073 10.9201 7.90553 11.0508L10.1297 13.2892L16.0939 7.325C16.1597 7.25861 16.2381 7.20591 16.3244 7.16995C16.4107 7.13399 16.5033 7.11548 16.5968 7.11548C16.6903 7.11548 16.7829 7.13399 16.8692 7.16995C16.9555 7.20591 17.0338 7.25861 17.0997 7.325L18.0489 8.26C18.1796 8.3948 18.2526 8.57517 18.2526 8.76292C18.2526 8.95067 18.1796 9.13104 18.0489 9.26583L10.583 16.675C10.4529 16.7925 10.2838 16.8575 10.1084 16.8575C9.93312 16.8575 9.76402 16.7925 9.63386 16.675Z" fill="white"></path></svg></span><span class="elementor-icon-list-text">Standardized content metadata taxonomy</span></li><li class="elementor-icon-list-item"><span class="elementor-icon-list-icon"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none"><path d="M11.9994 23.3901C18.2899 23.3901 23.3894 18.2906 23.3894 12.0001C23.3894 5.70958 18.2899 0.610107 11.9994 0.610107C5.70885 0.610107 0.609375 5.70958 0.609375 12.0001C0.609375 18.2906 5.70885 23.3901 11.9994 23.3901Z" fill="#F40953"></path><path d="M9.63386 16.675L5.95053 12.9917C5.82074 12.8593 5.74805 12.6812 5.74805 12.4958C5.74805 12.3104 5.82074 12.1324 5.95053 12L6.8997 11.0508C7.03449 10.9201 7.21487 10.8471 7.40261 10.8471C7.59036 10.8471 7.77073 10.9201 7.90553 11.0508L10.1297 13.2892L16.0939 7.325C16.1597 7.25861 16.2381 7.20591 16.3244 7.16995C16.4107 7.13399 16.5033 7.11548 16.5968 7.11548C16.6903 7.11548 16.7829 7.13399 16.8692 7.16995C16.9555 7.20591 17.0338 7.25861 17.0997 7.325L18.0489 8.26C18.1796 8.3948 18.2526 8.57517 18.2526 8.76292C18.2526 8.95067 18.1796 9.13104 18.0489 9.26583L10.583 16.675C10.4529 16.7925 10.2838 16.8575 10.1084 16.8575C9.93312 16.8575 9.76402 16.7925 9.63386 16.675Z" fill="white"></path></svg></span><span class="elementor-icon-list-text">Metadata including genre, program type, parental rating and advisories</span></li><li class="elementor-icon-list-item"><span class="elementor-icon-list-icon"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none"><path d="M11.9994 23.3901C18.2899 23.3901 23.3894 18.2906 23.3894 12.0001C23.3894 5.70958 18.2899 0.610107 11.9994 0.610107C5.70885 0.610107 0.609375 5.70958 0.609375 12.0001C0.609375 18.2906 5.70885 23.3901 11.9994 23.3901Z" fill="#F40953"></path><path d="M9.63386 16.675L5.95053 12.9917C5.82074 12.8593 5.74805 12.6812 5.74805 12.4958C5.74805 12.3104 5.82074 12.1324 5.95053 12L6.8997 11.0508C7.03449 10.9201 7.21487 10.8471 7.40261 10.8471C7.59036 10.8471 7.77073 10.9201 7.90553 11.0508L10.1297 13.2892L16.0939 7.325C16.1597 7.25861 16.2381 7.20591 16.3244 7.16995C16.4107 7.13399 16.5033 7.11548 16.5968 7.11548C16.6903 7.11548 16.7829 7.13399 16.8692 7.16995C16.9555 7.20591 17.0338 7.25861 17.0997 7.325L18.0489 8.26C18.1796 8.3948 18.2526 8.57517 18.2526 8.76292C18.2526 8.95067 18.1796 9.13104 18.0489 9.26583L10.583 16.675C10.4529 16.7925 10.2838 16.8575 10.1084 16.8575C9.93312 16.8575 9.76402 16.7925 9.63386 16.675Z" fill="white"></path></svg></span><span class="elementor-icon-list-text">Contextual Segments comprising thematic content packages in categories such as mood, seasonal and inclusion</span></li></ul></div></div></div><div class="elementor-element elementor-element-4705db78 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-image" data-id="4705db78" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="image.default"><div class="elementor-widget-container"><img decoding="async" src="https://gracenote.com/wp-content/uploads/2024/02/Advertising-features.jpg?w=500" title="connected TV advertising for publishers" alt="connected TV advertising for publishers" loading="lazy" /></div></div></div></div><div class="elementor-element elementor-element-b5f296c e-flex e-con-boxed e-con e-parent" data-id="b5f296c" data-element_type="container"><div class="e-con-inner"><div class="elementor-element elementor-element-fda2868 elementor-invisible elementor-widget elementor-widget-heading" data-id="fda2868" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Related products</h2></div></div><div class="elementor-element elementor-element-ee79cf4 elementor-invisible elementor-widget elementor-widget-gracenote-rel-products" data-id="ee79cf4" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="gracenote-rel-products.default"><div class="elementor-widget-container"><div class="gracenote-rel-products swiper-container swiper"><div class="swiper-wrapper"><div class="swiper-slide"><div class="gracenote-rel-products__item"><h4>Video Data</h4><p>Visually present your content catalog with the definitive collection of data, images and content IDs for movies, TV shows and sports programming to drive audience engagement.</p><a href="https://gracenote.com/products/video-data/"class="gracenote-rel-products__btn">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" viewBox="0 0 17 17" fill="none"><path d="M3.3895 8.50001H12.8799M12.8799 8.50001L8.13469 13.2452M12.8799 8.50001L8.13469 3.75482" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="swiper-slide"><div class="gracenote-rel-products__item"><h4>Content Tools </h4><p>Submit, verify and manage your content metadata relied upon by leading TV and video services worldwide, as well as track program airings across channels, streaming or regions.</p><a href="https://gracenote.com/products/content-tools/"class="gracenote-rel-products__btn">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" viewBox="0 0 17 17" fill="none"><path d="M3.3895 8.50001H12.8799M12.8799 8.50001L8.13469 13.2452M12.8799 8.50001L8.13469 3.75482" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="swiper-slide"><div class="gracenote-rel-products__item"><h4>Streaming and Linear Availability</h4><p>Help audiences find and watch their favorite movies, TV shows and sports across all providers, platforms and services with deep links directly to the program for a seamless viewing experience. </p><a href="https://gracenote.com/products/streaming-and-linear-availability/"class="gracenote-rel-products__btn">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" viewBox="0 0 17 17" fill="none"><path d="M3.3895 8.50001H12.8799M12.8799 8.50001L8.13469 13.2452M12.8799 8.50001L8.13469 3.75482" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="swiper-slide"><div class="gracenote-rel-products__item"><h4>Content Analytics</h4><p>Make informed development and licensing decisions by using industry-leading content metadata to better understand the drivers of content success across TV shows and movies.</p><a href="https://gracenote.com/products/content-analytics/"class="gracenote-rel-products__btn">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" viewBox="0 0 17 17" fill="none"><path d="M3.3895 8.50001H12.8799M12.8799 8.50001L8.13469 13.2452M12.8799 8.50001L8.13469 3.75482" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="swiper-slide"><div class="gracenote-rel-products__item"><h4>Inclusion Analytics</h4><p>Use diversity insights across programming to inform inclusive content investments and achieve DE&I goals. </p><a href="https://gracenote.com/products/inclusion-analytics/"class="gracenote-rel-products__btn">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" viewBox="0 0 17 17" fill="none"><path d="M3.3895 8.50001H12.8799M12.8799 8.50001L8.13469 13.2452M12.8799 8.50001L8.13469 3.75482" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div></div><div class="gracenote-button-prev"><svg width="47" height="47" viewBox="0 0 47 47" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="23.5" cy="23.5" r="23" transform="matrix(-1 0 0 1 47 0)" stroke="#BCC7D1"/><path d="M28.2453 23.5001H18.7549M18.7549 23.5001L23.5001 28.2453M18.7549 23.5001L23.5001 18.7549" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></div><div class="gracenote-button-next"><svg width="47" height="47" viewBox="0 0 47 47" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="23.5" cy="23.5" r="23" stroke="#BCC7D1"/><path d="M18.7547 23.5001H28.2451M28.2451 23.5001L23.4999 28.2453M28.2451 23.5001L23.4999 18.7549" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></div></div></div></div></div></div><div class="elementor-element elementor-element-6d920e6 e-con-full e-flex e-con e-parent" data-id="6d920e6" data-element_type="container" data-settings="{"background_background":"gradient"}"><div class="elementor-element elementor-element-5379e758 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading" data-id="5379e758" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Let’s discuss your CTV advertising needs</h2></div></div><div class="elementor-element elementor-element-38a990f0 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor" data-id="38a990f0" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><span style="font-weight: 400;">If you’re looking to drive results from CTV contextual ad targeting, Gracenote can help.</span></p></div></div><div class="elementor-element elementor-element-f6b4e9a elementor-widget elementor-widget-gracenote-popup-button" data-id="f6b4e9a" data-element_type="widget" data-widget_type="gracenote-popup-button.default"><div class="elementor-widget-container"><div class="gracenote-popup-button"><a href="#contact-us-form" class="btn-light">Get in touch<svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" viewBox="0 0 17 17" fill="none"><path d="M3.3895 8.50001H12.8799M12.8799 8.50001L8.13469 13.2452M12.8799 8.50001L8.13469 3.75482" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div></div></div><div class="elementor-element elementor-element-1dde58e5 e-con-full e-flex e-con e-parent" data-id="1dde58e5" data-element_type="container" data-settings="{"background_background":"classic"}"><div class="elementor-element elementor-element-503b2856 e-flex e-con-boxed e-con e-child" data-id="503b2856" data-element_type="container"><div class="e-con-inner"><div class="elementor-element elementor-element-583a3b0 elementor-invisible elementor-widget elementor-widget-heading" data-id="583a3b0" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="heading.default"><div class="elementor-widget-container"><p class="elementor-heading-title elementor-size-default">Testimonials</p></div></div><div class="elementor-element elementor-element-570aa94f elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-heading" data-id="570aa94f" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">What our industry collaborators are saying</h2></div></div><div class="elementor-element elementor-element-b74c71d elementor-invisible elementor-widget elementor-widget-gracenote-testimonials" data-id="b74c71d" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="gracenote-testimonials.default"><div class="elementor-widget-container"><div class="gracenote-testimonials swiper-container swiper" data-count="3"><div class="swiper-wrapper"><div class="swiper-slide"><div class="gracenote-testimonials__item"><img fetchpriority="high" decoding="async" width="500" height="171" src="https://gracenote.com/wp-content/uploads/2024/02/magnite_logo-1.png" class="attachment-full size-full" alt="" srcset="https://gracenote.com/wp-content/uploads/2024/02/magnite_logo-1.png 500w, https://gracenote.com/wp-content/uploads/2024/02/magnite_logo-1.png?resize=300,103 300w" sizes="(max-width: 500px) 100vw, 500px" /><h6>Magnite is pleased to be working with Gracenote to scale the use of standardized contextual categories to improve CTV advertising outcomes and as our collaboration continues, we’ll innovate together to facilitate the adoption, scale, and distribution of Contextual Video Data. In addition to experimenting with different packages based on contextual use cases, we are discussing additional features including more robust data controls for media owners. We look forward to working closely with Gracenote and our partners to increase collaboration through contextual insights.</h6><p>Kristen Williams</p><span>SVP of Strategic Partnerships</span></div></div><div class="swiper-slide"><div class="gracenote-testimonials__item"><img decoding="async" width="500" height="177" src="https://gracenote.com/wp-content/uploads/2024/02/directv-advertising-logo.png" class="attachment-full size-full" alt="" srcset="https://gracenote.com/wp-content/uploads/2024/02/directv-advertising-logo.png 500w, https://gracenote.com/wp-content/uploads/2024/02/directv-advertising-logo.png?resize=300,106 300w" sizes="(max-width: 500px) 100vw, 500px" /><h6>At DIRECTV Advertising, we are committed to providing our advertisers the tools to reach their audiences most effectively. By integrating Gracenote’s content metadata, we can offer brands more precision in the content they’re airing within, as well as more transparency on the backend. This collaboration marks a significant step forward in enhancing our CTV advertising capabilities, enabling us to deliver more relevant and impactful ads to our viewers.</h6><p>Matt Jamison</p><span>AVP, Head of Ad Sales Partnerships</span></div></div><div class="swiper-slide"><div class="gracenote-testimonials__item"><img loading="lazy" decoding="async" width="500" height="171" src="https://gracenote.com/wp-content/uploads/2024/02/peer39_logo.png" class="attachment-full size-full" alt="" srcset="https://gracenote.com/wp-content/uploads/2024/02/peer39_logo.png 500w, https://gracenote.com/wp-content/uploads/2024/02/peer39_logo.png?resize=300,103 300w" sizes="(max-width: 500px) 100vw, 500px" /><h6>CTV represents the future of television advertising and the ability to pass standardized contextual data signals at scale will improve results for advertisers and lead to more investment for publishers. We’ve spent the past several years looking to bring more effectiveness to CTV ad targeting. Together with Gracenote, we hope to create a strong ecosystem where advertisers, publishers and consumers all benefit from content supported through contextually relevant advertising.</h6><p>Mario Diez</p><span>CEO</span></div></div></div><div class="gracenote-button-prev"><svg width="47" height="47" viewBox="0 0 47 47" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="23.5" cy="23.5" r="23" transform="matrix(-1 0 0 1 47 0)" stroke="#BCC7D1"/><path d="M28.2453 23.5001H18.7549M18.7549 23.5001L23.5001 28.2453M18.7549 23.5001L23.5001 18.7549" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></div><div class="gracenote-button-next"><svg width="47" height="47" viewBox="0 0 47 47" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="23.5" cy="23.5" r="23" stroke="#BCC7D1"/><path d="M18.7547 23.5001H28.2451M28.2451 23.5001L23.4999 28.2453M28.2451 23.5001L23.4999 18.7549" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></div></div></div></div></div></div></div><div class="elementor-element elementor-element-26391c2c e-con-full e-flex e-con e-parent" data-id="26391c2c" data-element_type="container" data-settings="{"background_background":"classic"}"><div class="elementor-element elementor-element-684f410 e-flex e-con-boxed e-con e-child" data-id="684f410" data-element_type="container"><div class="e-con-inner"><div class="elementor-element elementor-element-1ba3eab8 elementor-invisible elementor-widget elementor-widget-heading" data-id="1ba3eab8" data-element_type="widget" data-settings="{"_animation":"fadeIn","_animation_delay":100}" data-widget_type="heading.default"><div class="elementor-widget-container"><p class="elementor-heading-title elementor-size-default">Insights</p></div></div><div class="elementor-element elementor-element-2726c56e e-flex e-con-boxed elementor-invisible e-con e-child" data-id="2726c56e" data-element_type="container" data-settings="{"animation":"fadeIn","animation_delay":100}"><div class="e-con-inner"><div class="elementor-element elementor-element-45bede4f elementor-widget elementor-widget-heading" data-id="45bede4f" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Latest from Gracenote</h2></div></div><div class="elementor-element elementor-element-37830f70 elementor-widget elementor-widget-button" data-id="37830f70" data-element_type="widget" data-widget_type="button.default"><div class="elementor-widget-container"><div class="elementor-button-wrapper"><a class="elementor-button elementor-button-link elementor-size-sm" href="https://gracenote.com/solutions/"><span class="elementor-button-content-wrapper"><span class="elementor-button-icon"><svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" viewBox="0 0 17 17" fill="none"><g><path d="M3.3895 8.49995H12.8799M12.8799 8.49995L8.13469 13.2451M12.8799 8.49995L8.13469 3.75476" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span></span></a></div></div></div></div></div><div class="elementor-element elementor-element-63538246 elementor-widget elementor-widget-gracenote-posts" data-id="63538246" data-element_type="widget" data-widget_type="gracenote-posts.default"><div class="elementor-widget-container"><div class="gracenote-posts "><div class="gracenote-posts__item gracenote-fade-in"><div class="gracenote-posts__img-wrap"><a href="https://gracenote.com/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/" class="gracenote-posts__img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/10/woman-looking-at-svod-ui-1200-675.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/">SVOD catalogs are big business, but they’re vastly underutilized</a></h6><p>Recent TV viewership trends suggest that many SVOD services might not be getting their money’s worth from the majority of the content they distribute. </p><div class="gracenote-posts__bottom"><span>Nov 21, 2024</span><a href="https://gracenote.com/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/" class="gracenote-posts__btn"><svg width="36" height="36" viewBox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#F7F7F9"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-posts__item gracenote-fade-in"><div class="gracenote-posts__img-wrap"><a href="https://gracenote.com/insights/whats-new-in-svod-most-of-its-content/" class="gracenote-posts__img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/10/remote-streaming-interface-tv.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/insights/whats-new-in-svod-most-of-its-content/">What’s new in SVOD? Most of its content</a></h6><p>Despite the wealth of variety available on streaming services, the overwhelming majority of programming is very new. </p><div class="gracenote-posts__bottom"><span>Nov 14, 2024</span><a href="https://gracenote.com/insights/whats-new-in-svod-most-of-its-content/" class="gracenote-posts__btn"><svg width="36" height="36" viewBox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#F7F7F9"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-posts__item gracenote-fade-in"><div class="gracenote-posts__img-wrap"><a href="https://gracenote.com/insights/2024-state-of-play/" class="gracenote-posts__img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/11/2024-SOP-report-page-banner-v1-1-1.png?w=1024)"></a></div><h6><a href="https://gracenote.com/insights/2024-state-of-play/">2024 State of Play</a></h6><p>This report highlights SVOD content trends, distribution strategies and can be used to develop personalized content journeys.</p><div class="gracenote-posts__bottom"><span>Nov 13, 2024</span><a href="https://gracenote.com/insights/2024-state-of-play/" class="gracenote-posts__btn"><svg width="36" height="36" viewBox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#F7F7F9"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div></div></div></div></div></div></div></div><div id="contact-us-form" class="gracenote-header__popup"><div class="gracenote-header__popup-inner"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none"><path d="M18 6L6 18M6 6L18 18" 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