Saïd Business School gains 5,000 hours to focus on student experience

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"> <span class=" header-text "> Saïd Business School gains 5,000 hours to focus on student experience </span> </h1> </div> <div class="headingComponent parbase section"> <h1 id="said-business-school-gains-5000-hours-to-focus-on-student-experience" class=" avantgarde-lgr text-stratus text-left avant-garde-demi hidden-xs hidden-sm hidden-lg col-md-12 col-lg-12 margin-100-top-lg margin-60-top-sm margin-40-top-xs margin-20-bottom-lg " style="; "> <span class=" header-text "> Saïd Business School gains 5,000 hours to focus on student experience </span> </h1> </div> <div class="headingComponent parbase section"> <h2 id="learn-how-one-of-the-worlds-best-universities-exceeds-changing-expectations" class=" h3 text-stratus text-left salesforce-sans-bold margin-40-bottom-lg margin-20-bottom-xs " style="; "> <span class=" header-text "> Learn how one of the world’s best universities exceeds changing expectations. </span> </h2> </div> <div class="spacerComponent parbase section"><div class="spacer hidden-xs hidden-sm" style="height:20px;"></div> </div> </div> <div class="col text-center col-xs-12 col-sm-12 col-md-4-ten col-lg-4-ten"><div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive margin-30-top-lg margin-80-top-md margin-0-top-sm margin-0-top-xs margin-30-bottom-lg " alt="Saïd Business School leaders Natasha heaton, Tom parnell, Pritha bardhan with oxford university logo" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_gb/www/images/resources/customer-story/said-school-uk-cs-jumbo-hero.png"/> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-9 col-md-9 col-lg-9"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-4 col-sm-4 col-md-4 col-lg-4"><div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive margin-30-top-lg margin-20-bottom-lg " alt="Said business school logo" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_gb/www/images/customers/university-of-oxford/said-business-school-logo.png"/> </div> </div> </div> <div class="col text-left col-xs-4 col-sm-8 col-md-8 col-lg-8"> </div> </div> <div class="row"> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-10-top-lg column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="headingComponent parbase section"> <h1 id="said-business-school-takes-learners-on-a-seamless-journey-from-prospect-to-alumni" class=" avantgarde-lgr text-stratus text-left avant-garde-demi col-lg-12 margin-10-top-lg margin-10-top-xs margin-10-bottom-lg margin-10-bottom-xs " style="; "> <span class=" header-text "> Saïd Business School takes learners on a seamless journey, from prospect to alumni </span> </h1> </div> <div class="bodyCopyComponent parbase section"><div class="margin-60-right-lg margin-0-right-md text-size-default line-height-32 "> Saïd Business School modernises the learner experience to protect its competitive edge in the fast-paced world of executive education. </div> </div> <div class="headingComponent parbase section"> <h2 id="what-you-need-to-know" class=" avantgarde-lgr text-stratus text-left avant-garde-demi col-lg-11 margin-40-top-lg margin-40-top-xs margin-10-bottom-lg margin-10-bottom-xs " style="; "> <span class=" header-text "> What you need to know </span> </h2> </div> <div class="bodyCopyComponent parbase section"><div class="margin-0-top-xs margin-60-right-lg margin-0-right-md text-size-default line-height-32 "> To offer more value to its learners from prospect to alumni, Saïd Business School uses Einstein 1 to send more targeted communications to the right people at the right time. Once enrolled, students join a digital community where they can find out what’s happening, get fast answers to questions, and generally make student life easier. After graduation, they have an online network of alumni, cohorts, and professionals to help shape their career. </div> </div> <div class="headingComponent parbase section"> <h2 id="why-it-matters" class=" avantgarde-lgr text-stratus text-left avant-garde-demi col-lg-11 margin-40-top-lg margin-40-top-xs margin-10-bottom-lg margin-10-bottom-xs " style="; "> <span class=" header-text "> Why it matters </span> </h2> </div> <div class="bodyCopyComponent parbase section"><div class="margin-60-right-lg margin-0-right-md text-size-default line-height-32 "> Student expectations have changed, and the desire for online or hybrid experiences has opened the education market for more international students. Whilst Saïd Business School benefits from being part of the prestigious Oxford University, it’s now competing on a global scale. By transforming technology and processes to be customer-first, the school is more efficient, connected, and can create better experiences for staff and learners. </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-20-top-lg margin-40-bottom-lg column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"><div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy hidden-xs hidden-sm img-responsive " alt="Natasha Heaton, Director of Strategic Programmes and Business Intelligence, Saïd Business School" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_gb/www/images/customers/university-of-oxford/natasha-heaton-img.png"/> <img class="lazy hidden-md hidden-lg img-responsive " alt="Natasha Heaton, Director of Strategic Programmes and Business Intelligence, Saïd Business School" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_gb/www/images/customers/university-of-oxford/natasha-heaton-img.png"/> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-9 col-md-9 col-lg-9"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-6 col-sm-12 col-md-3 col-lg-3"> </div> <div class="col text-left col-xs-6 col-sm-12 col-md-9 col-lg-9"> </div> </div> <div class="row"> </div> </div> </div> <div class="headingComponent parbase section"> <h3 id="with-salesforce-we-can-offer-more-value-to-our-customers-before-during-and-after-their-learning-journey" class=" avantgarde-m text-stratus text-left avant-garde-demi col-md-12 margin-10-top-lg margin-10-bottom-lg " style="; "> <span class=" header-text "> “With Salesforce, we can offer more value to our customers before, during, and after their learning journey.” </span> </h3> </div> <div class="bodyCopyComponent parbase section"><div class="margin-10-bottom-lg text-size-default line-height-default "> Natasha Heaton, Programme Director, Digital Transformation, Saïd Business School </div> </div> </div> </div> <div class="row"> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" hidden-xs hidden-sm hidden-md hidden-lg columns-wrapper container-fluid margin-20-top-lg margin-40-bottom-lg column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"><div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy hidden-xs hidden-sm img-responsive margin-10-top-lg margin-10-bottom-lg " alt="Natasha Heaton, Director of Strategic Programmes and Business Intelligence, Saïd Business School" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_gb/www/images/customers/university-of-oxford/natasha-heaton-img.png"/> <img class="lazy hidden-md hidden-lg img-responsive margin-10-top-lg margin-10-bottom-lg " alt="Natasha Heaton, Director of Strategic Programmes and Business Intelligence, Saïd Business School" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resource-center/customer-stories/heathrow-airport/production-inline-quote-image-heathrow-john-holland.png"/> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-9 col-md-9 col-lg-9"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-6 col-sm-12 col-md-3 col-lg-3"><div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy hidden-xs hidden-sm img-responsive hidden-xs hidden-sm hidden-md hidden-lg margin-10-top-lg margin-10-bottom-lg " alt="Natasha Heaton, Director of Strategic Programmes and Business Intelligence, Saïd Business School" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_gb/www/images/customers/university-of-oxford/natasha-heaton-img.png"/> <img class="lazy hidden-md hidden-lg img-responsive hidden-xs hidden-sm hidden-md hidden-lg margin-10-top-lg margin-10-bottom-lg " alt="Natasha Heaton, Director of Strategic Programmes and Business Intelligence, Saïd Business School" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resource-center/customer-stories/heathrow-airport/production-inline-quote-image-heathrow-john-holland.png"/> </div> </div> </div> <div class="col text-left col-xs-6 col-sm-12 col-md-9 col-lg-9"> </div> </div> <div class="row"> </div> </div> </div> <div class="headingComponent parbase section"> <h3 id="with-salesforce-we-can-offer-more-value-to-our-customers-before-during-and-after-their-learning-journey" class=" avantgarde-m text-stratus text-left avant-garde-demi col-md-12 margin-10-top-lg margin-10-bottom-lg " style="; "> <span class=" header-text "> “With Salesforce, we can offer more value to our customers before, during, and after their learning journey.” </span> </h3> </div> <div class="bodyCopyComponent parbase section"><div class="margin-10-bottom-lg text-size-default line-height-default "> Natasha Heaton, Programme Director, Digital Transformation, Saïd Business School </div> </div> </div> </div> <div class="row"> </div> </div> </div> <div class="headingComponent parbase section"> <h2 id="how-it-looks" class=" avantgarde-lgr text-stratus text-left avant-garde-demi col-lg-11 margin-40-top-lg margin-40-top-xs margin-10-bottom-lg margin-10-bottom-xs " style="; "> <span class=" header-text "> How it looks </span> </h2> </div> <div class="headingComponent parbase section"> <h3 id="launching-a-whole-new-strategy" class=" avantgarde-m text-stratus text-left avant-garde-demi col-lg-11 margin-30-top-lg margin-40-top-xs margin-10-bottom-lg margin-10-bottom-xs " style="; "> <span class=" header-text "> Launching a whole new strategy </span> </h3> </div> <div class="bodyCopyComponent parbase section"><div class="margin-60-right-lg margin-0-right-md margin-10-bottom-lg text-size-default line-height-32 "> <p>Before 2020, the business school lacked central visibility of customers and teams were working in silos, especially around customer communications. This caused high unsubscribe rates on emails that weren’t striking the right note.</p> <p>Saïd Business School launched its contact strategy to become more learner-focused. Here’s what that looked like for its staff:</p> <ul> <li>Teams came together to share pain points and realised they were working across multiple systems with no visibility of what colleagues were doing or the wider interests of prospects and customers.</li> <li>The school changed its digital strategy from being employee-focused to customer-focused, considering the needs of the customer at every touchpoint of the redesign.</li> <li>The <a href="/uk/products/platform/overview/">Einstein 1 platform</a> was reimplemented with this in mind and became the central hub for the learner experience, unlocking Customer 360. Previously, seven teams were using Salesforce and other systems in silos, with no central source of truth.</li> <li>Automated workflows freed staff from time-consuming admin. For the marketing team, this means less time manually sending emails and more time creating great content and thinking about the learner experience. Up to 70% of emails could be automated in the future, which would be a huge efficiency gain.</li> <li>Salesforce simplifies compliance, keeps data clean and secure, and makes it easier to manage marketing consent.</li> </ul> </div> </div> <div class="headingComponent parbase section"> <h3 id="how-it-impacts-customers" class=" avantgarde-m text-stratus text-left avant-garde-demi col-lg-11 margin-30-top-lg margin-40-top-xs margin-10-bottom-lg margin-10-bottom-xs " style="; "> <span class=" header-text "> How it impacts customers </span> </h3> </div> <div class="bodyCopyComponent parbase section"><div class="margin-60-right-lg margin-0-right-md margin-10-bottom-lg text-size-default line-height-32 "> <p>Einstein 1 transformed the learner experience:<br /> </p> <ul> <li><a href="https://www.salesforce.com/uk/products/engagement-marketing/">Marketing Cloud</a> segments contacts by interests, course, and status so they can be sent on more relevant and personalised journeys.</li> <li><a href="https://www.salesforce.com/uk/products/ai-for-marketing/">Einstein intelligence</a> makes sure contacts don’t get duplicate emails and that they’re nurtured without being oversaturated. It optimises send times to maximise open rates, which has increased engagement between 10-20%.</li> <li>When prospects become MBA students, they get access to a community built on <a href="/uk/products/experience-cloud/overview/">Experience Cloud</a>. This provides a central hub to learn about events, browse frequently asked questions – which are kept relevant based on data captured in Salesforce – and plan their time at the school.</li> <li>Although there’s a massive appetite for in-person learning and networking at this prestigious university, students have all the support they need in their pocket. With <a href="https://www.salesforce.com/uk/products/service/">Service Cloud</a>, service agents currently handle 1,000 cases digitally and up to 6,000 in person, but can give the same fast, personalised responses however the student wants to engage.</li> <li>After graduation, alumni join a digital community to maintain connections with cohorts and professionals. This is particularly valuable to customers taking an executive MBA, and by capturing conversations in Salesforce, the university can learn about their wants and needs.</li> </ul> </div> </div> <div class="bodyCopyComponent parbase section"><div class="margin-60-right-lg margin-0-right-md margin-10-bottom-lg text-size-default line-height-32 "> <p>Staff are becoming more data-driven:<br /> </p> <ul> <li>Insights are used to track engagement, find advocates, share best practices, benchmark against industry standards, and track efficiency gains – such as the 5,000 saving in man hours since rolling out the platform.</li> <li>They use a mix of standard Salesforce dashboards, <a href="/uk/products/analytics/overview/">Tableau</a>, and <a href="https://www.salesforce.com/uk/products/marketing-intelligence/">Marketing Cloud Intelligence</a> powered by Datorama depending on the need. For example, marketers track campaign engagement, attrition, cost per lead, and results against industry benchmarks. In the future, financial data is being integrated with Salesforce and visualised in Tableau so customer-facing teams, faculty, and senior leadership can see all aspects of the customer journey in full.</li> </ul> </div> </div> <div class="headingComponent parbase section"> <h3 id="behind-the-scenes" class=" avantgarde-m text-stratus text-left avant-garde-demi col-lg-11 margin-30-top-lg margin-40-top-xs margin-10-bottom-lg margin-10-bottom-xs " style="; "> <span class=" header-text "> Behind the scenes </span> </h3> </div> <div class="bodyCopyComponent parbase section"><div class="margin-60-right-lg margin-0-right-md margin-10-bottom-lg text-size-default line-height-32 "> <ul> <li>Seven email systems across nine business units have been centralised, unlocking greater visibility of the customer journey, interests, and communications.</li> <li>20 teams onboarded in phase one.</li> </ul> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" removeGutters columns-wrapper container-fluid margin-40-top-lg margin-30-bottom-lg column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-4 col-lg-4"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" removeGutters columns-wrapper container-fluid column-container-component"> <div class="bg-cirrus bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="cardComponent parbase section"> <div class="thumbnail margin-0-top-lg margin-0-bottom-lg bg-default card-1 " data-equalize="card-1"> <div class="thumbnail-content "> <a class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs"></a> <div class="caption"> <div class="metricComponent parbase section"><div class="metric center-div text-snow metric-lg margin-30-top-lg "> <p class="value text-center">5,000</p> </div> </div> <div class="headingComponent parbase section"> <p id="saving-in-staff-hours" class=" h4 text-snow text-center salesforce-sans-bold margin-10-top-lg margin-30-bottom-lg " style="; "> <span class=" header-text "> saving in staff hours </span> </p> </div> </div> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-12 col-md-4 col-lg-4"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" removeGutters columns-wrapper container-fluid column-container-component"> <div class="bg-rain bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-center col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="cardComponent parbase section"> <div class="thumbnail margin-0-top-lg margin-0-bottom-lg bg-default card-1 " data-equalize="card-1"> <div class="thumbnail-content "> <a class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs"></a> <div class="caption"> <div class="metricComponent parbase section"><div class="metric center-div text-stratus metric-lg margin-30-top-lg "> <p class="value text-center">7</p> </div> </div> <div class="headingComponent parbase section"> <p id="systems-across-nine-business-units-centralised-on-einstein-1" class=" h4 text-stratus text-center salesforce-sans-bold margin-10-top-lg margin-30-bottom-lg " style="; "> <span class=" header-text "> systems across nine business units centralised on Einstein 1 </span> </p> </div> </div> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-12 col-md-4 col-lg-4"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" removeGutters columns-wrapper container-fluid column-container-component"> <div class="bg-stratus bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="cardComponent parbase section"> <div class="thumbnail margin-0-top-lg margin-0-bottom-lg bg-default card-1 " data-equalize="card-1"> <div class="thumbnail-content "> <a class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs"></a> <div class="caption"> <div class="metricComponent parbase section"><div class="metric center-div text-snow metric-lg margin-30-top-lg "> <p class="value text-center">10-20<span class="symbol-trailing">%</span></p> </div> </div> <div class="headingComponent parbase section"> <p id="increase-in-engagement" class=" h4 text-snow text-center salesforce-sans-bold margin-10-top-lg margin-30-bottom-lg " style="; "> <span class=" header-text "> increase in engagement </span> </p> </div> </div> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> <div class="headingComponent parbase section"> <h3 id="ready-to-build-a-single-view-of-your-customer" class=" avantgarde-m text-stratus text-left avant-garde-demi col-lg-11 margin-30-top-lg margin-40-top-xs margin-10-bottom-lg margin-10-bottom-xs " style="; "> <span class=" header-text "> Ready to build a single view of your customer? </span> </h3> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"><div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive margin-10-top-lg img-bleed-right " alt="" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_is/www/images/customer-stories/main-images/c360-icon-intr-tmplt-version.png"/> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-10 col-md-10 col-lg-10"><div class="buttonCTAComponent parbase section"> <div class="margin-20-top-lg margin-10-left-md margin-20-left-sm margin-0-left-xs text-left "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg simple-link salesforce-sans-bold " aria-label="Learn more salesforce in education" data-content-replacement-close-color="sfdc-swap-button-day" href="https://www.salesforce.org/education/"> <span> Learn more <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> </div> <div class="row"> </div> </div> </div> <div class="spacerComponent parbase section"><div class="spacer " style="height:20px;"></div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" hidden-xs columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="headingComponent parbase section"> <h2 id="share-story" class=" h3 text-stratus text-left salesforce-sans-bold margin-10-top-lg margin-0-top-xs margin-10-bottom-lg " style="; "> <span class=" header-text "> Share Story </span> </h2> </div> <div class="socialMediaSharingComponent section"> <div> <div class="share-icon-row margin-20-bottom-lg margin-10-bottom-sm"> <div class="share-icon"> <a target="_blank" href="https://www.facebook.com/sharer/sharer.php?u=https://www.salesforce.com/uk/resources/customer-stories/said-business-school/" title="Facebook" alt="Facebook"> <img data-src="//www.salesforce.com/content/dam/web/global/svg-icons/facebook-day.svg?version=2024101" alt="Facebook" class="lazy text-salesforce-gray salesforce-social-icon " src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif"/> </a> </div> <div class="share-icon"> <a class="twitter" target="_blank" href="https://twitter.com/intent/tweet?url=https://www.salesforce.com/uk/resources/customer-stories/said-business-school/&text=Saïd%20Business%20School%20gains%205,000%20hours%20to%20focus%20on%20student%20experience&via=salesforce" title="Twitter" alt="Twitter" data-pagetitle="Saïd Business School gains 5,000 hours to focus on student experience"> <img data-src="//www.salesforce.com/content/dam/web/global/svg-icons/twitter-day.svg?version=2024101" alt="Twitter" class="lazy text-salesforce-gray salesforce-social-icon " src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif"/> </a> </div> <div class="share-icon"> <a target="_blank" href="https://www.linkedin.com/cws/share?url=https://www.salesforce.com/uk/resources/customer-stories/said-business-school/" title="LinkedIn" alt="LinkedIn"> <img data-src="//www.salesforce.com/content/dam/web/global/svg-icons/linkedin-day.svg?version=2024101" alt="LinkedIn" class="lazy text-salesforce-gray salesforce-social-icon " src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif"/> </a> </div> </div> </div> </div> <div class="barComponent parbase section"><div class="margin-20-top-lg margin-20-bottom-lg bg-karl-the-fog bar-align-center " style="height:2px;width:100%;"></div> </div> <div class="headingComponent parbase section"> <h2 id="products-used" class=" h3 text-stratus text-left salesforce-sans-bold " style="; "> <span class=" header-text "> Products Used </span> </h2> </div> <div class="barComponent parbase section"><div class="margin-20-top-lg margin-20-bottom-lg bg-karl-the-fog bar-align-center " style="height:2px;width:100%;"></div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"><div class="headingComponent parbase section"> <div class=" h5 text-night text-center salesforce-sans-regular hidden-xs margin-0-top-sm margin--10-bottom-sm " style="; "> <svg style="background:url('/content/dam/web/global/icons/product/commerce-day.svg?version=1732242239417') no-repeat;" class="salesforce-icon cloud-icon-all " aria-hidden="true" alt=""> </svg> <span class=" header-text head-text "> </span> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-9 col-md-9 col-lg-9"><div class="buttonCTAComponent parbase section"> <div class="margin-0-top-sm text-left "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg simple-link salesforce-sans-bold " aria-label="Click here to visit Salesforce Service Cloud." data-content-replacement-close-color="sfdc-swap-button-day" href="https://www.salesforce.com/uk/products/service/?d=cta-right-rail-product-1"> <span> Service Cloud <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> </div> <div class="row"> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"><div class="headingComponent parbase section"> <div class=" h5 text-night text-center salesforce-sans-regular hidden-xs margin-0-top-sm margin--10-bottom-sm " style="; "> <svg style="background:url('/content/dam/web/global/icons/product/marketing-day.svg?version=1732242239426') no-repeat;" class="salesforce-icon cloud-icon-all " aria-hidden="true" alt=""> </svg> <span class=" header-text head-text "> </span> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-9 col-md-9 col-lg-9"><div class="buttonCTAComponent parbase section"> <div class="margin-0-top-sm text-left "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg simple-link salesforce-sans-bold " aria-label="Click here to visit Salesforce Marketing Cloud" data-content-replacement-close-color="sfdc-swap-button-day" href="https://www.salesforce.com/uk/products/marketing-cloud?d=cta-right-rail-product-2"> <span> Marketing Cloud <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> </div> <div class="row"> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"><div class="headingComponent parbase section"> <div class=" h5 text-night text-center salesforce-sans-regular hidden-xs margin-0-top-sm margin--10-bottom-sm " style="; "> <svg style="background:url('/content/dam/web/global/icons/product/experience-day.svg?version=1732242239434') no-repeat;" class="salesforce-icon cloud-icon-all " aria-hidden="true" alt=""> </svg> <span class=" header-text head-text "> </span> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-9 col-md-9 col-lg-9"><div class="buttonCTAComponent parbase section"> <div class="margin-0-top-sm text-left "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg simple-link salesforce-sans-bold " aria-label="Click here to visit Salesforce Experience Cloud " data-content-replacement-close-color="sfdc-swap-button-day" href="/uk/products/experience-cloud/overview/?d=cta-right-rail-product-3"> <span> Experience Cloud <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" hidden-xs hidden-sm columns-wrapper container-fluid margin-20-bottom-lg column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="headingComponent parbase section"> <div id="related-content" class=" avantgarde-m text-stratus text-left avant-garde-demi margin-40-top-lg margin-30-top-xs margin-10-bottom-xs " style="; "> <span class=" header-text "> Related Content </span> </div> </div> <div class="barComponent parbase section"><div class="margin-20-top-lg margin-20-bottom-lg bg-karl-the-fog bar-align-center " style="height:2px;width:100%;"></div> </div> <div class="cardComponent parbase section"> <div class="thumbnail bg-snow "> <div class="thumbnail-content thumbnail-linked" data-href="https://www.salesforce.org/education/?d=cta-right-rail-1"> <a href="https://www.salesforce.org/education/?d=cta-right-rail-1" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs"></a> <div class="graphic "> <div class=" image-link"> <img class="lazy img-responsive margin-0-top-lg margin-0-bottom-lg " alt="How salesforce improving education" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/blogs/de/2023/marketing-tools.png"/> </div> </div> <div class="caption"> <div class="labelSmallComponent headingComponent parbase section"> <p id="solution" class=" h5 text-altostratus text-left salesforce-sans-bold margin-10-right-lg margin-10-bottom-lg " style="; "> <span class=" header-text "> Solution </span> </p> </div> <div class="headingComponent parbase section"> <p id="salesforce-for-education" class=" h4 text-cirrus text-left salesforce-sans-regular " style="; "> <span class=" header-text "> Salesforce for Education </span> </p> </div> </div> <div class="card-overlay-container"> <a class="screen-reader-text" href="https://www.salesforce.org/education/">Salesforce for Education</a> </div> </div> </div> </div> <div class="cardComponent parbase section"> <div class="thumbnail margin-40-top-lg bg-snow "> <div class="thumbnail-content thumbnail-linked" data-href="/uk/form/demo/demo-marketing/?d=cta-right-rail-2"> <a href="/uk/form/demo/demo-marketing/?d=cta-right-rail-2" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs" title="Marketing Cloud Demo">Marketing Cloud Demo</a> <div class="graphic "> <div class=" image-link"> <img class="lazy img-responsive margin-0-top-lg margin-0-bottom-lg " alt="Power every marketing moment with CRM + AI + Data + Trust." src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_gb/www/images/forms/uk-demo-marketing-og.png"/> </div> </div> <div class="caption"> <div class="labelSmallComponent headingComponent parbase section"> <p id="demo" class=" h5 text-altostratus text-left salesforce-sans-bold margin-10-right-lg margin-10-bottom-lg " style="; "> <span class=" header-text "> Demo </span> </p> </div> <div class="headingComponent parbase section"> <p id="power-every-marketing-moment-with-crm-ai-data-trust" class=" h4 text-cirrus text-left salesforce-sans-regular " style="; "> <span class=" header-text "> Power every marketing moment with CRM + AI + Data + Trust. </span> </p> </div> </div> <div class="card-overlay-container"> <a class="screen-reader-text" href="/uk/form/demo/demo-marketing/">Marketing Cloud Demo</a> </div> </div> </div> </div> <div class="cardComponent parbase section"> <div class="thumbnail margin-40-top-lg margin-30-bottom-xs bg-snow "> <div class="thumbnail-content thumbnail-linked" data-href="https://www.salesforce.com/form/sfdo/edu/forrester-tei-edu-2023/?d=cta-right-rail-3"> <a href="https://www.salesforce.com/form/sfdo/edu/forrester-tei-edu-2023/?d=cta-right-rail-3" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs"></a> <div class="graphic "> <div class=" image-link"> <img class="lazy img-responsive margin-0-top-lg margin-0-bottom-lg " alt="The Total Economic Impact (TM) of Salesforce for Education" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resources/services/forrester-tei-infographic.png"/> </div> </div> <div class="caption"> <div class="labelSmallComponent headingComponent parbase section"> <p id="report" class=" h5 text-altostratus text-left salesforce-sans-bold margin-10-right-lg margin-10-bottom-lg " style="; "> <span class=" header-text "> Report </span> </p> </div> <div class="headingComponent parbase section"> <p id="the-total-economic-impact-tm-of-salesforce-for-education" class=" h4 text-cirrus text-left salesforce-sans-regular " style="; "> <span class=" header-text "> The Total Economic Impact (TM) of Salesforce for Education </span> </p> </div> </div> <div class="card-overlay-container"> <a class="screen-reader-text" href="https://www.salesforce.com/form/sfdo/edu/forrester-tei-edu-2023/">The Total Economic Impact (TM) of Salesforce for Education</a> </div> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" hidden-sm hidden-md hidden-lg columns-wrapper column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="headingComponent parbase section"> <h2 id="share-story" class=" h3 text-stratus text-left salesforce-sans-bold margin-10-top-lg margin-0-top-xs margin-10-bottom-lg " style="; "> <span class=" header-text "> Share Story </span> </h2> </div> <div class="socialMediaSharingComponent section"> <div> <div class="share-icon-row margin-20-bottom-lg margin-10-bottom-sm"> <div class="share-icon"> <a target="_blank" href="https://www.facebook.com/sharer/sharer.php?u=https://www.salesforce.com/uk/resources/customer-stories/said-business-school/" title="Facebook" alt="Facebook"> <img data-src="//www.salesforce.com/content/dam/web/global/svg-icons/facebook-day.svg?version=2024101" alt="Facebook" class="lazy text-salesforce-gray salesforce-social-icon " src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif"/> </a> </div> <div class="share-icon"> <a class="twitter" target="_blank" href="https://twitter.com/intent/tweet?url=https://www.salesforce.com/uk/resources/customer-stories/said-business-school/&text=Saïd%20Business%20School%20gains%205,000%20hours%20to%20focus%20on%20student%20experience&via=salesforce" title="Twitter" alt="Twitter" data-pagetitle="Saïd Business School gains 5,000 hours to focus on student experience"> <img data-src="//www.salesforce.com/content/dam/web/global/svg-icons/twitter-day.svg?version=2024101" alt="Twitter" class="lazy text-salesforce-gray salesforce-social-icon " src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif"/> </a> </div> <div class="share-icon"> <a target="_blank" href="https://www.linkedin.com/cws/share?url=https://www.salesforce.com/uk/resources/customer-stories/said-business-school/" title="LinkedIn" alt="LinkedIn"> <img data-src="//www.salesforce.com/content/dam/web/global/svg-icons/linkedin-day.svg?version=2024101" alt="LinkedIn" class="lazy text-salesforce-gray salesforce-social-icon " src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif"/> </a> </div> </div> </div> </div> <div class="barComponent parbase section"><div class="margin-20-top-lg margin-20-bottom-lg bg-karl-the-fog bar-align-center " style="height:2px;width:100%;"></div> </div> <div class="headingComponent parbase section"> <h2 id="products-used" class=" h3 text-stratus text-left salesforce-sans-bold " style="; "> <span class=" header-text "> Products Used </span> </h2> </div> <div class="barComponent parbase section"><div class="margin-20-top-lg margin-20-bottom-lg bg-karl-the-fog bar-align-center " style="height:2px;width:100%;"></div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"><div class="headingComponent parbase section"> <div class=" h5 text-night text-center salesforce-sans-regular hidden-xs margin-0-top-sm margin--10-bottom-sm " style="; "> <svg style="background:url('/content/dam/web/global/icons/product/commerce-day.svg?version=1732242239490') no-repeat;" class="salesforce-icon cloud-icon-all " aria-hidden="true" alt=""> </svg> <span class=" header-text head-text "> </span> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-9 col-md-9 col-lg-9"><div class="buttonCTAComponent parbase section"> <div class="margin-0-top-sm text-left "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg simple-link salesforce-sans-bold " aria-label="Click here to visit Salesforce Commerce Cloud." data-content-replacement-close-color="sfdc-swap-button-day" href="/uk/products/commerce?d=cta-right-rail-product-1"> <span> Commerce Cloud <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> </div> <div class="row"> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"><div class="headingComponent parbase section"> <div class=" h5 text-night text-center salesforce-sans-regular hidden-xs margin-0-top-sm margin--10-bottom-sm " style="; 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