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Diverse and Inclusive Perspectives Template | Diverse UX Testing
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https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=7IfeeTIZ 2x" media="(min-width: 360px)" width="88" height="101"/> <img loading="eager" src="https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=0olCR_kF" width="120" height="138" alt="TrustRadius - Top Rated 2024" /> </picture></div> </article></div></div></div></li></ul></div></li><li class="menu-item menu-item--view-mode--divider"> <span data-text="Divider">Divider</span><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-divider menu-dropdown menu-dropdown-1 menu-type-divider"></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--columns"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Links">Links</span> <button aria-label="Expand menu Links" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-columns menu-dropdown menu-dropdown-1 menu-type-columns"><ul class="menu gap-4 menu-level-2"><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Teams">Teams</span> <button aria-label="Expand menu Teams" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/teams/product-design" data-text="UX design teams" data-drupal-link-system-path="node/901">UX design teams</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--no-text"> <a href="/solutions/teams/digital-product" data-text="Digital product teams" data-drupal-link-system-path="node/881">Digital product teams</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-3 menu-type-no_text"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/teams/marketing" data-text="Marketing teams" data-drupal-link-system-path="node/896">Marketing teams</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/teams/executives" data-text="Executives" data-drupal-link-system-path="node/891">Executives</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--no-text"> <a href="/solutions/teams/UX-teams" data-text="UX research teams" data-drupal-link-system-path="node/916">UX research teams</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-3 menu-type-no_text"></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Company size">Company size</span> <button aria-label="Expand menu Company size" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/company-size/startups" data-text="Startup" data-drupal-link-system-path="node/956">Startup</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/company-size/small-businesses" data-text="Small business" data-drupal-link-system-path="node/951">Small business</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/company-size/mid-market" data-text="Mid-market" data-drupal-link-system-path="node/946">Mid-market</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/company-size/enterprise" data-text="Enterprise" data-drupal-link-system-path="node/941">Enterprise</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Industries">Industries</span> <button aria-label="Expand menu Industries" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/automotive" data-text="Automotive" data-drupal-link-system-path="node/971">Automotive</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/B2B" data-text="B2B" data-drupal-link-system-path="node/2531">B2B</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/consumer-technology" data-text="Consumer technology" data-drupal-link-system-path="node/976">Consumer technology</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/ecommerce" data-text="eCommerce" data-drupal-link-system-path="node/981">eCommerce</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/financial-services" data-text="Financial services" data-drupal-link-system-path="node/986">Financial services</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/gaming-gambling" data-text="Gaming & gambling" data-drupal-link-system-path="node/991">Gaming & gambling</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/healthcare" data-text="Healthcare tech" data-drupal-link-system-path="node/996">Healthcare tech</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/hospitals-and-healthcare-systems" data-text="Healthcare systems" data-drupal-link-system-path="node/2536">Healthcare systems</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/media-entertainment" data-text="Media & entertainment" data-drupal-link-system-path="node/1061">Media & entertainment</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/pharmaceutical" data-text="Pharmaceutical" data-drupal-link-system-path="node/2526">Pharmaceutical</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/travel-hospitality" data-text="Travel & hospitality" data-drupal-link-system-path="node/1066">Travel & hospitality</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li></ul></div></li></ul></div></li></ul></div></li><li class="menu-item menu-item--expanded"><div class="menu-link flex flex-row justify-between h-full"> <span data-text="Customers" class="menu-category-no-link" tabindex="0">Customers</span> <button aria-label="Expand menu Customers" class="menu-link-button w-[42px] text-right md:hidden"></button></div><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"><ul class="menu gap-4 menu-level-1 container"><li class="menu-item menu-item--expanded menu-item--view-mode--no-text"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Featured Card">Featured Card</span> <button aria-label="Expand menu Featured Card" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-1 menu-type-no_text"><ul class="menu gap-4 menu-level-2"><li class="menu-item menu-item--view-mode--card-link"><div class="card-promo flex gap-1 px-2 py-1 md:p-3 rounded-3xl items-center justify-between md:w-[404px] bg-primary-bass_black ut-bg-dark mb-2 last:mb-0"><div><p class="text-base md:text-xl font-bold">Canva</p><p class="mt-1 text-primary-adagio_gray"><div>See how Canva uses human insight to make design accessible to everyone.</div></p> <a aria-label="Canva" class="link link-primary" href="/resources/customers/canva" ><div>Learn More</div> </a></div><div><div><article class="media media--type-acquia-dam-image-asset media--view-mode-width-120px"><div> <picture> <source srcset="https://usertesting.widen.net/content/pxj0wj143k/webp/LOGO-2023-customer-Canva-white-224x72.png?w=120&itok=8lqEFQeZ 1x, https://usertesting.widen.net/content/pxj0wj143k/webp/LOGO-2023-customer-Canva-white-224x72.png?w=224&itok=YE07rkwv 2x" media="(min-width: 1024px)" width="120" height="39"/> <source srcset="https://usertesting.widen.net/content/pxj0wj143k/webp/LOGO-2023-customer-Canva-white-224x72.png?w=88&itok=N3xWltls 1x, https://usertesting.widen.net/content/pxj0wj143k/webp/LOGO-2023-customer-Canva-white-224x72.png?w=176&itok=WvrysQrZ 2x" media="(min-width: 360px)" width="88" height="28"/> <img loading="eager" src="https://usertesting.widen.net/content/pxj0wj143k/webp/LOGO-2023-customer-Canva-white-224x72.png?w=120&itok=8lqEFQeZ" width="120" height="39" alt="UserTesting customer logos in white" /> </picture></div> </article></div></div></div></li><li class="menu-item menu-item--view-mode--card-link"><div class="card-promo flex gap-1 px-2 py-1 md:p-3 rounded-3xl items-center justify-between md:w-[404px] bg-primary-bass_black ut-bg-dark mb-2 last:mb-0"><div><p class="text-base md:text-xl font-bold">Adobe Photoshop</p><p class="mt-1 text-primary-adagio_gray"><div>"UserTesting makes getting feedback from a wide range of users fast and easy for us at Adobe"</div></p> <a aria-label="Adobe Photoshop" class="link link-primary" href="/resources/customers/microsoft" ><div>Learn more</div> </a></div><div><div><article class="media media--type-acquia-dam-image-asset media--view-mode-width-120px"><div> <picture> <source srcset="https://usertesting.widen.net/content/yinjgc45cy/webp/LOGO-2023-customer-Adobe-white-224x58.png?w=120&itok=Aya4KvW3 1x, https://usertesting.widen.net/content/yinjgc45cy/webp/LOGO-2023-customer-Adobe-white-224x58.png?w=224&itok=BHSr17H1 2x" media="(min-width: 1024px)" width="120" height="31"/> <source srcset="https://usertesting.widen.net/content/yinjgc45cy/webp/LOGO-2023-customer-Adobe-white-224x58.png?w=88&itok=rueVDqGK 1x, https://usertesting.widen.net/content/yinjgc45cy/webp/LOGO-2023-customer-Adobe-white-224x58.png?w=176&itok=pK-IjxH4 2x" media="(min-width: 360px)" width="88" height="23"/> <img loading="eager" src="https://usertesting.widen.net/content/yinjgc45cy/webp/LOGO-2023-customer-Adobe-white-224x58.png?w=120&itok=Aya4KvW3" width="120" height="31" alt="UserTesting customer logos in white" /> </picture></div> </article></div></div></div></li></ul></div></li><li class="menu-item menu-item--view-mode--divider"> <span data-text="Divider">Divider</span><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-divider menu-dropdown menu-dropdown-1 menu-type-divider"></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--columns"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Links">Links</span> <button aria-label="Expand menu Links" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-columns menu-dropdown menu-dropdown-1 menu-type-columns"><ul class="menu gap-4 menu-level-2"><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Customer Stories">Customer Stories</span> <button aria-label="Expand menu Customer Stories" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/resources/customers" data-text="View all customer stories" data-drupal-link-system-path="node/1056">View all customer stories</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Featured stories">Featured stories</span> <button aria-label="Expand menu Featured stories" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/resources/customers/burberry" data-text="Burberry" data-drupal-link-system-path="node/8481">Burberry</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/resources/customers/costa-coffee-usertesting" data-text="Costa Coffee" data-drupal-link-system-path="node/8576">Costa Coffee</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/resources/customers/panera-bread-usertesting" data-text="Panera Bread" data-drupal-link-system-path="node/10056">Panera Bread</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="For Our Customers">For Our Customers</span> <button aria-label="Expand menu For Our Customers" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="https://help.usertesting.com/hc/en-us" data-text="Customer Knowledge Base">Customer Knowledge Base</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/login" data-text="Customer login" data-drupal-link-system-path="node/2351">Customer login</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="https://community.usertesting.com/users/sign_in" data-text="UserTesting CommUnity">UserTesting CommUnity</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="https://www.usertesting.com/learn" data-text="UserTesting University">UserTesting University</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li></ul></div></li></ul></div></li></ul></div></li><li class="menu-item menu-item--expanded"><div class="menu-link flex flex-row justify-between h-full"> <span data-text="Company" class="menu-category-no-link" tabindex="0">Company</span> <button aria-label="Expand menu Company" class="menu-link-button w-[42px] text-right md:hidden"></button></div><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"><ul class="menu gap-4 menu-level-1 container"><li class="menu-item menu-item--expanded menu-item--view-mode--no-text"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span 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media--view-mode-width-120px"><div> <picture> <source srcset="https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=0olCR_kF 1x, https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=fMs7FNfX 2x" media="(min-width: 1024px)" width="120" height="138"/> <source srcset="https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=CxOK7pvs 1x, https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=7IfeeTIZ 2x" media="(min-width: 360px)" width="88" height="101"/> <img loading="eager" src="https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=0olCR_kF" width="120" height="138" alt="TrustRadius - Top Rated 2024" /> </picture></div> </article></div></div></div></li></ul></div></li><li class="menu-item menu-item--view-mode--divider"> <span 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src="https://usertesting.widen.net/content/dc76f624-4a17-4251-bc27-a00b23e2fde3/webp/ICON-%20number-02-88x88.png?crop=yes&k=c&w=88&h=88&itok=__MagMMk" width="88" height="88" alt="Icon illustration of the number 2" loading="lazy" /></div></div> </article></div><div class="flex flex-col h-full ut-component-global-spacing"><h4></h4><div class="ut-component-global-spacing text-formatted"><p>How to make space for contributors to express their full identities along with their perspectives</p></div></div></div><div class="info-card flex flex-col h-auto sm:max-w-[302px] relative border border-primary-insight_gray border-solid flex flex-col p-2 rounded-4xl"><div class="media-block mb-2"> <article class="media media--type-acquia-dam-image-asset media--view-mode-icon"><div><div><img src="https://usertesting.widen.net/content/9ec33833-8c9d-4fe6-a044-870ab2f75d1f/webp/ICON-%20number-03-88x88.png?crop=yes&k=c&w=88&h=88&itok=2uCwEjRb" width="88" height="88" alt="Icon illustration of the number 3" loading="lazy" /></div></div> </article></div><div class="flex flex-col h-full ut-component-global-spacing"><h4></h4><div class="ut-component-global-spacing text-formatted"><p>How to configure a diverse set of audiences in the UserTesting platform</p></div></div></div><div class="info-card flex flex-col h-auto sm:max-w-[302px] relative border border-primary-insight_gray border-solid flex flex-col p-2 rounded-4xl"><div class="media-block mb-2"> <article class="media media--type-acquia-dam-image-asset media--view-mode-icon"><div><div><img src="https://usertesting.widen.net/content/0e753f97-05d6-432c-b587-f94c67695844/webp/ICON-%20number-04-88x88.png?crop=yes&k=c&w=88&h=88&itok=ZzT3U-Xf" width="88" height="88" alt="Icon illustration of the number 4" loading="lazy" /></div></div> </article></div><div class="flex flex-col h-full ut-component-global-spacing"><h4></h4><div class="ut-component-global-spacing text-formatted"><p>How to screen contributors using best practices for gathering identity information</p></div></div></div></div></div></section> <section class="section py-8 bg-white container-deafult overflow-x-clip"><div class="container"><div class="accordion ut-component-global-spacing"><div class="accordion-item border-solid border-b-[0.5px] border-primary-insight_gray"> <button class="accordion-item-trigger relative flex items-center w-full md:px-2 py-3 text-left font-bold text-base leading-150 rounded-lg md:text-xl md:leading-140 after:font-icomoon after:text-sm after:text-primary-bravado_blue after:absolute after:right-0 md:after:right-2 focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-8 focus-visible:outline-primary-bravado_blue" type="button" id="accordion-trigger-903" aria-expanded="false" aria-controls="accordion-content-903"><h3 class="h5">How does the diverse and inclusive perspectives template help my organization?</h3> </button><div id="accordion-content-903" role="region" aria-labelledby="accordion-trigger-903" class="accordion-item-content hidden mb-3 md:mx-2"><div class="ut-component-global-spacing text-formatted"><p>Now more than ever, diversity and inclusion are critical aspects of conversations. A wider range of perspectives ultimately leads to better outcomes, and leaders need exposure to a broader spectrum of customers than they currently have access to. Luckily, the <a href="https://www.usertesting.com/platform/contributor-network">UserTesting Contributor Network</a> can help you achieve this automatically to adapt to today’s market tensions and shifts.</p><p>As diversity and inclusion transform workplaces for the better, it’s important to incorporate those same principles into customer feedback and recruitment. While testing is an essential aspect of product development, efforts are negated if you’re not hearing from a diverse and representative audience. If you've found that the feedback you're getting doesn't align with the diverse identities in a given market, this set of recruitment-focused templates is ideal for addressing that need.</p><p>No two customers are exactly alike. By recruiting a diverse audience, you’ll have access to a wider range of perspectives—and get a deeper look into how your product’s experience varies based on one’s race, education status, financial background, and more.</p><p> </p></div></div></div><div class="accordion-item border-solid border-b-[0.5px] border-primary-insight_gray"> <button class="accordion-item-trigger relative flex items-center w-full md:px-2 py-3 text-left font-bold text-base leading-150 rounded-lg md:text-xl md:leading-140 after:font-icomoon after:text-sm after:text-primary-bravado_blue after:absolute after:right-0 md:after:right-2 focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-8 focus-visible:outline-primary-bravado_blue" type="button" id="accordion-trigger-643" aria-expanded="false" aria-controls="accordion-content-643"><h3 class="h5">When should I use the diverse and inclusive perspectives template?</h3> </button><div id="accordion-content-643" role="region" aria-labelledby="accordion-trigger-643" class="accordion-item-content hidden mb-3 md:mx-2"><div class="ut-component-global-spacing text-formatted"><p>The diverse and inclusive perspectives templates offer guidance if you need to ensure a representative sample of contributors, want to learn more about historically underrepresented groups, or are recruiting a new demographic for the first time. With these templates, designed to identify the needs of your diverse and unique customers, you can recruit based on race and ethnicity, education status, financial status, and more.</p><p>Leveraging the diverse and inclusive perspectives templates offers guidance for probing on sensitive topics —and ensures that your team creates a safe space for contributors to share their unique perspectives through screeners, tasks, and questions.</p><p>While there’ll always be room for improvement regarding diversity and inclusion, these templates will get you one, or a few, steps closer to your customers with optimized screeners and an inclusive target audience.</p></div></div></div></div></div></section> <section class="section py-8 bg-white container-deafult overflow-x-clip"><div class="container"><div class="ut-component-global-spacing"><div class="flex flex-col md:grid two-columns gap-4 md:gap-8 md:grid-cols-2 ut-component-global-spacing"><div class="w-full flex flex-col self-center"><div class="flex ut-component-global-spacing flex-col" id="competitive-analysis-with-usertesting"><p class="ut-component-global-spacing eyebrow">Featured guide</p><h2 class="h2">Competitive analysis with UserTesting</h2></div><div class="ut-component-global-spacing text-formatted"><p>Learn how to understand your competitive differentiators and identify areas of opportunity.</p></div><div class="flex flex-wrap gap-2 justify-center ut-component-global-spacing md:justify-start"> <a class="btn btn-primary" href="/resources/guides/competitive-analysis-usertesting" target="_self" > Get the guide</a></div></div><div class="flex self-center flex-col w-full"><div class="ut-component-global-spacing w-full mx-auto flex [&_img]:rounded-4xl"> <article class="media media--type-image media--view-mode-side"><div> <picture> <source media="(min-width: 656px)" type="image/png" width="512" height="512" data-srcset="/sites/default/files/usertestingv3/styles/text_media_desktop_/public/2024-06/competitive%20analysis%20with%20usertesting.png?itok=uhU29MaG 1x"/> <source media="(min-width: 360px)" type="image/webp" width="344" height="222" data-srcset="/sites/default/files/usertestingv3/styles/text_media_mobile_/public/2024-06/competitive%20analysis%20with%20usertesting.png.webp?itok=uYWgboeu 1x"/> <img loading="lazy" width="512" height="512" alt="Cover illustration for UserTesting guide to competitive analysis " class="lazyload" data-src="/sites/default/files/usertestingv3/styles/text_media_desktop_/public/2024-06/competitive%20analysis%20with%20usertesting.png?itok=uhU29MaG" /> </picture></div> </article></div></div></div></div></div></section> <section class="section py-8 bg-secondary-symphony_white container-deafult overflow-x-clip"><div class="container"><div class="flex ut-component-global-spacing flex-col text-center items-center mx-auto" id="what-to-test-next"><h2 >What to test next</h2><div class="ut-component-global-spacing text-formatted"><p>After completing a website evaluation test, consider taking a look at the templates for website comparison to do competitive or historic research, website conversions to analyze how to best persuade customers, and website navigation to assess its ease of use.</p></div></div><div class="ut-component-global-spacing flex gap-x-3 gap-y-6 grid lg:grid-cols-3 sm:grid-cols-2 place-items-center"><div class="teaser relative overflow-hidden h-full flex max-w-full sm:w-[410px] rounded-4xl shadow-card hover:shadow-card-hover flex-col"><div class="teaser-media w-full max-w-full relative "><div><article class="media media--type-acquia-dam-image-asset media--view-mode-card"><div> <picture> <source srcset="https://usertesting.widen.net/content/fi1z068ipw/webp/IMAGE-teaser-templates-websiteevaluation-725x512.png?crop=yes&k=c&w=410&h=205&itok=X61S1mVj 1x, https://usertesting.widen.net/content/fi1z068ipw/webp/IMAGE-teaser-templates-websiteevaluation-725x512.png?crop=yes&k=c&w=410&h=205&itok=mHL_TzEc 2x" media="(min-width: 360px)" width="410" height="205"/> <img loading="lazy" src="https://usertesting.widen.net/content/fi1z068ipw/webp/IMAGE-teaser-templates-websiteevaluation-725x512.png?crop=yes&k=c&w=410&h=205&itok=X61S1mVj" width="410" height="205" alt="Teaser images for the Template page" /> </picture></div> </article></div></div><div class="teaser-content bg-white px-3 pt-3 pb-4 h-full flex flex-col justify-between border-solid border-t-8 rounded-b-4xl border-primary-bravo_blue"><div><p class="pill py-1 px-2 uppercase text-sm rounded-4xl w-fit font-bold bg-secondary-falsetto_yellow">Template</p><h4 >Competitive comparison</h4><div class=""><div><p>Learn how customers feel about competitors and where you need an edge</p></div></div></div><div class="mt-2"> <a aria-label="Learn more about Templates: Competitive comparison" class="link link-primary" href="/resources/templates/competitor-evaluation" > Learn more</a></div></div></div><div class="teaser relative overflow-hidden h-full flex max-w-full sm:w-[410px] rounded-4xl shadow-card hover:shadow-card-hover flex-col"><div class="teaser-media w-full max-w-full relative "><div><article class="media media--type-acquia-dam-image-asset media--view-mode-card"><div> <picture> <source srcset="https://usertesting.widen.net/content/i9oybggxxq/webp/IMAGE-teaser-templates-userjourney-725x512.png?crop=yes&k=c&w=410&h=205&itok=FAPmm61Q 1x, https://usertesting.widen.net/content/i9oybggxxq/webp/IMAGE-teaser-templates-userjourney-725x512.png?crop=yes&k=c&w=410&h=205&itok=Ds_z5dkU 2x" media="(min-width: 360px)" width="410" height="205"/> <img loading="lazy" src="https://usertesting.widen.net/content/i9oybggxxq/webp/IMAGE-teaser-templates-userjourney-725x512.png?crop=yes&k=c&w=410&h=205&itok=FAPmm61Q" width="410" height="205" alt="Teaser images for the Template page" /> </picture></div> </article></div></div><div class="teaser-content bg-white px-3 pt-3 pb-4 h-full flex flex-col justify-between border-solid border-t-8 rounded-b-4xl border-primary-bravo_blue"><div><p class="pill py-1 px-2 uppercase text-sm rounded-4xl w-fit font-bold bg-secondary-falsetto_yellow">Template</p><h4 >Customer journey</h4><div class=""><div><p>Understand how customers engage with your brand or products across multiple touchpoints</p></div></div></div><div class="mt-2"> <a aria-label="Learn more about Templates: Customer journey" class="link link-primary" href="/resources/templates/customer-journey" > Learn more</a></div></div></div><div class="teaser relative overflow-hidden h-full flex max-w-full sm:w-[410px] rounded-4xl shadow-card hover:shadow-card-hover flex-col"><div class="teaser-media w-full max-w-full relative "><div><article class="media media--type-acquia-dam-image-asset media--view-mode-card"><div> <picture> <source srcset="https://usertesting.widen.net/content/cn4jwmggb3/webp/IMAGE-teaser-templates-cardsort-725x512.png?crop=yes&k=c&w=410&h=205&itok=BQhhqGBH 1x, https://usertesting.widen.net/content/cn4jwmggb3/webp/IMAGE-teaser-templates-cardsort-725x512.png?crop=yes&k=c&w=410&h=205&itok=GIe5sHpC 2x" media="(min-width: 360px)" width="410" height="205"/> <img loading="lazy" src="https://usertesting.widen.net/content/cn4jwmggb3/webp/IMAGE-teaser-templates-cardsort-725x512.png?crop=yes&k=c&w=410&h=205&itok=BQhhqGBH" width="410" height="205" alt="Teaser images for the Template page" /> </picture></div> </article></div></div><div class="teaser-content bg-white px-3 pt-3 pb-4 h-full flex flex-col justify-between border-solid border-t-8 rounded-b-4xl border-primary-bravo_blue"><div><p class="pill py-1 px-2 uppercase text-sm rounded-4xl w-fit font-bold bg-secondary-falsetto_yellow">Template</p><h4 >Card sorting</h4><div class=""><div><p>Card sorting templates and resources</p><p>Better understand this qualitative research method and the benefits of contributors grouping content and labeling categories</p></div></div></div><div class="mt-2"> <a aria-label="Learn more about Templates: Card sorting" class="link link-primary" href="/resources/templates/card-sorting" > Learn more</a></div></div></div></div></div></section> <section class="section py-8 bg-white container-deafult overflow-x-clip"><div class="container"><div class="flex ut-component-global-spacing flex-col text-center items-center mx-auto" id="additional-resources"><h2 >Additional resources</h2><div class="ut-component-global-spacing text-formatted"><p>Now that you know how to use this template to fit your needs, dive into the resources below to learn how teams across your organization can rely on human insight to create successful, customer-centric products and experiences.</p></div></div><div class="ut-component-global-spacing flex gap-x-3 gap-y-6 grid lg:grid-cols-3 sm:grid-cols-2 place-items-center"><div class="teaser relative overflow-hidden h-full flex max-w-full sm:w-[410px] rounded-4xl shadow-card hover:shadow-card-hover flex-col"><div class="teaser-media w-full max-w-full relative "><div><article class="media media--type-acquia-dam-image-asset media--view-mode-card"><div> <picture> <source srcset="https://usertesting.widen.net/content/wpqx7pafng/webp/TEASER-solutions-teams-marketing-410x205.png?crop=yes&k=c&w=410&h=205&itok=ZTROugbH 1x, https://usertesting.widen.net/content/wpqx7pafng/webp/TEASER-solutions-teams-marketing-410x205.png?crop=yes&k=c&w=410&h=205&itok=8Bsm8-AR 2x" media="(min-width: 360px)" width="410" height="205"/> <img loading="lazy" src="https://usertesting.widen.net/content/wpqx7pafng/webp/TEASER-solutions-teams-marketing-410x205.png?crop=yes&k=c&w=410&h=205&itok=ZTROugbH" width="410" height="205" alt="teaser image for page solutions teams marketing" /> </picture></div> </article></div></div><div class="teaser-content bg-white px-3 pt-3 pb-4 h-full flex flex-col justify-between border-solid border-t-8 rounded-b-4xl border-primary-bravo_blue"><div><p class="pill py-1 px-2 uppercase text-sm rounded-4xl w-fit font-bold bg-secondary-falsetto_yellow">Solutions</p><h4 >For Marketing teams</h4><div class=""><div><p>Drive growth, optimize digital experiences, and more effectively manage brand reputation with critical insights from real customers. Get on-demand feedback on all your marketing campaigns and assets.</p></div></div></div><div class="mt-2"> <a aria-label="Learn more about Solutions: Marketing teams" class="link link-primary" href="/solutions/teams/marketing" > Learn more</a></div></div></div><div class="teaser relative overflow-hidden h-full flex max-w-full sm:w-[410px] rounded-4xl shadow-card hover:shadow-card-hover flex-col"><div class="teaser-media w-full max-w-full relative "><div><article class="media media--type-acquia-dam-image-asset media--view-mode-card"><div> <picture> <source srcset="https://usertesting.widen.net/content/onqxlu1jkw/webp/TEASER-solutions-teams-product-design-410x205.png?crop=yes&k=c&w=410&h=205&itok=j30HI1Rq 1x, https://usertesting.widen.net/content/onqxlu1jkw/webp/TEASER-solutions-teams-product-design-410x205.png?crop=yes&k=c&w=410&h=205&itok=YT0z5N4S 2x" media="(min-width: 360px)" width="410" height="205"/> <img loading="lazy" src="https://usertesting.widen.net/content/onqxlu1jkw/webp/TEASER-solutions-teams-product-design-410x205.png?crop=yes&k=c&w=410&h=205&itok=j30HI1Rq" width="410" height="205" alt="teaser image for solutions teams product design" /> </picture></div> </article></div></div><div class="teaser-content bg-white px-3 pt-3 pb-4 h-full flex flex-col justify-between border-solid border-t-8 rounded-b-4xl border-primary-bravo_blue"><div><p class="pill py-1 px-2 uppercase text-sm rounded-4xl w-fit font-bold bg-secondary-falsetto_yellow">Solutions</p><h4 >Product and Design</h4><div class=""><div><p>Collect feedback on any experience, analyze results, and share findings while saving time and reducing the cost of rework.</p></div></div></div><div class="mt-2"> <a aria-label="Learn more about Solutions: product and Design" class="link link-primary" href="/solutions/teams/product-design" > Learn more</a></div></div></div><div class="teaser relative overflow-hidden h-full flex max-w-full sm:w-[410px] rounded-4xl shadow-card hover:shadow-card-hover flex-col"><div class="teaser-media w-full max-w-full relative "><div><article class="media media--type-acquia-dam-image-asset media--view-mode-card"><div> <picture> <source srcset="https://usertesting.widen.net/content/omc6jlamp3/webp/TEASER-solutions-teams-ux-teams-410x205.png?crop=yes&k=c&w=410&h=205&itok=RZXCHf7b 1x, https://usertesting.widen.net/content/omc6jlamp3/webp/TEASER-solutions-teams-ux-teams-410x205.png?crop=yes&k=c&w=410&h=205&itok=hKvohM_W 2x" media="(min-width: 360px)" width="410" height="205"/> <img loading="lazy" src="https://usertesting.widen.net/content/omc6jlamp3/webp/TEASER-solutions-teams-ux-teams-410x205.png?crop=yes&k=c&w=410&h=205&itok=RZXCHf7b" width="410" height="205" alt="Image of man and woman in a hallway talking and looking at a tablet in the workplace" /> </picture></div> </article></div></div><div class="teaser-content bg-white px-3 pt-3 pb-4 h-full flex flex-col justify-between border-solid border-t-8 rounded-b-4xl border-primary-bravo_blue"><div><p class="pill py-1 px-2 uppercase text-sm rounded-4xl w-fit font-bold bg-secondary-falsetto_yellow">Solutions</p><h4 >For UX research teams</h4><div class=""><div><p>Conduct generative, formative, and evaluative research, or get quick insights from real users. Drive alignment across teams with human insight, backed by a proven framework for continuous testing and a shared understanding of customer needs.</p></div></div></div><div class="mt-2"> <a aria-label="Learn more about For UX research teams" class="link link-primary" href="/solutions/teams/UX-teams" > Learn more</a></div></div></div></div></div></section> <section class="section py-8 bg-white container-deafult overflow-x-clip"><div class="container"><div class="ut-component-global-spacing cta grid md:grid-cols-2 gap-4 md:gap-10 overflow-hidden rounded-4xl py-5 md:py-7 px-3 md:px-10 items-center bg-primary-adagio_gray ut-bg-dark text-white"><div><div class="ut-component-global-spacing w-full mx-auto flex [&_img]:rounded-4xl"> <article class="media media--type-image media--view-mode-height-440px"><div> <picture> <source media="(min-width: 360px)" type="image/webp" width="598" height="440" data-srcset="/sites/default/files/usertestingv3/styles/height_440px/public/2023-09/Forrester.png.webp?itok=48KPsfHf 1x, /sites/default/files/usertestingv3/styles/height_440px_2x/public/2023-09/Forrester.png.webp?itok=OZgoAs-M 2x"/> <img loading="lazy" width="598" height="440" alt="Forrester" class="lazyload" data-src="/sites/default/files/usertestingv3/styles/height_440px/public/2023-09/Forrester.png.jpg?itok=48KPsfHf" /> </picture></div> </article></div></div><div class='flex flex-col self-center items-center md:items-start'><h3 >Forrester: UserTesting delivers a 665% ROI over three years</h3><div class="ut-component-global-spacing text-formatted"><p>A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.</p></div><div class="flex flex-col sm:flex-row items-center gap-2"> <a class="btn btn-primary" href="https://www.usertesting.com/industry-report-forrester-study-total-economic-impact" target="_self" > Download report</a> <a class="link link-primary" href="/start-here-form" target="_self" > Start here</a></div></div></div></div></section></div></article></div><div class="region-footer ut-bg-dark bg-primary-bass_black text-white"><div class="region-content max-w-wide mx-auto px-2 py-8"><div class="logo mb-4.5"> <a href="/" title="Home" rel="home"> <img src="/themes/custom/usertesting/assets/images/logo-white.svg" alt="UserTesting logo" width="191" height="49" /><p>Human understanding. 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