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Card Sorting Template | UX Method | Card Sort Test Template

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srcset="https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=CxOK7pvs 1x, https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=7IfeeTIZ 2x" media="(min-width: 360px)" width="88" height="101"/> <img loading="eager" src="https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=0olCR_kF" width="120" height="138" alt="TrustRadius - Top Rated 2024" /> </picture></div> </article></div></div></div></li></ul></div></li><li class="menu-item menu-item--view-mode--divider"> <span data-text="Divider">Divider</span><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-divider menu-dropdown menu-dropdown-1 menu-type-divider"></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--columns"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Links">Links</span> <button aria-label="Expand menu Links" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-columns menu-dropdown menu-dropdown-1 menu-type-columns"><ul class="menu gap-4 menu-level-2"><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Teams">Teams</span> <button aria-label="Expand menu Teams" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/teams/product-design" data-text="UX design teams" data-drupal-link-system-path="node/901">UX design teams</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--no-text"> <a href="/solutions/teams/digital-product" data-text="Digital product teams" data-drupal-link-system-path="node/881">Digital product teams</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-3 menu-type-no_text"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/teams/marketing" data-text="Marketing teams" data-drupal-link-system-path="node/896">Marketing teams</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/teams/executives" data-text="Executives" data-drupal-link-system-path="node/891">Executives</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--no-text"> <a href="/solutions/teams/UX-teams" data-text="UX research teams" data-drupal-link-system-path="node/916">UX research teams</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-3 menu-type-no_text"></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Company size">Company size</span> <button aria-label="Expand menu Company size" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/company-size/startups" data-text="Startup" data-drupal-link-system-path="node/956">Startup</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/company-size/small-businesses" data-text="Small business" data-drupal-link-system-path="node/951">Small business</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/company-size/mid-market" data-text="Mid-market" data-drupal-link-system-path="node/946">Mid-market</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/company-size/enterprise" data-text="Enterprise" data-drupal-link-system-path="node/941">Enterprise</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Industries">Industries</span> <button aria-label="Expand menu Industries" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/automotive" data-text="Automotive" data-drupal-link-system-path="node/971">Automotive</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/B2B" data-text="B2B" data-drupal-link-system-path="node/2531">B2B</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/consumer-technology" data-text="Consumer technology" data-drupal-link-system-path="node/976">Consumer technology</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/ecommerce" data-text="eCommerce" data-drupal-link-system-path="node/981">eCommerce</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/financial-services" data-text="Financial services" data-drupal-link-system-path="node/986">Financial services</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/gaming-gambling" data-text="Gaming &amp; gambling" data-drupal-link-system-path="node/991">Gaming &amp; gambling</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/healthcare" data-text="Healthcare tech" data-drupal-link-system-path="node/996">Healthcare tech</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/hospitals-and-healthcare-systems" data-text="Healthcare systems" data-drupal-link-system-path="node/2536">Healthcare systems</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/media-entertainment" data-text="Media &amp; entertainment" data-drupal-link-system-path="node/1061">Media &amp; entertainment</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/pharmaceutical" data-text="Pharmaceutical" data-drupal-link-system-path="node/2526">Pharmaceutical</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/travel-hospitality" data-text="Travel &amp; hospitality" data-drupal-link-system-path="node/1066">Travel &amp; hospitality</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li></ul></div></li></ul></div></li></ul></div></li><li class="menu-item menu-item--expanded"><div class="menu-link flex flex-row justify-between h-full"> <span data-text="Customers" class="menu-category-no-link" tabindex="0">Customers</span> <button aria-label="Expand menu Customers" class="menu-link-button w-[42px] text-right md:hidden"></button></div><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"><ul class="menu gap-4 menu-level-1 container"><li class="menu-item menu-item--expanded menu-item--view-mode--no-text"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Featured Card">Featured Card</span> <button aria-label="Expand menu Featured Card" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-1 menu-type-no_text"><ul class="menu gap-4 menu-level-2"><li class="menu-item menu-item--view-mode--card-link"><div class="card-promo flex gap-1 px-2 py-1 md:p-3 rounded-3xl items-center justify-between md:w-[404px] bg-primary-bass_black ut-bg-dark mb-2 last:mb-0"><div><p class="text-base md:text-xl font-bold">Canva</p><p class="mt-1 text-primary-adagio_gray"><div>See how Canva uses human insight to make design accessible to everyone.</div></p> <a aria-label="Canva" class="link link-primary" href="/resources/customers/canva" ><div>Learn More</div> </a></div><div><div><article class="media media--type-acquia-dam-image-asset media--view-mode-width-120px"><div> <picture> <source srcset="https://usertesting.widen.net/content/pxj0wj143k/webp/LOGO-2023-customer-Canva-white-224x72.png?w=120&amp;itok=8lqEFQeZ 1x, https://usertesting.widen.net/content/pxj0wj143k/webp/LOGO-2023-customer-Canva-white-224x72.png?w=224&amp;itok=YE07rkwv 2x" media="(min-width: 1024px)" width="120" height="39"/> <source srcset="https://usertesting.widen.net/content/pxj0wj143k/webp/LOGO-2023-customer-Canva-white-224x72.png?w=88&amp;itok=N3xWltls 1x, https://usertesting.widen.net/content/pxj0wj143k/webp/LOGO-2023-customer-Canva-white-224x72.png?w=176&amp;itok=WvrysQrZ 2x" media="(min-width: 360px)" width="88" height="28"/> <img loading="eager" src="https://usertesting.widen.net/content/pxj0wj143k/webp/LOGO-2023-customer-Canva-white-224x72.png?w=120&amp;itok=8lqEFQeZ" width="120" height="39" alt="UserTesting customer logos in white" /> </picture></div> </article></div></div></div></li><li class="menu-item menu-item--view-mode--card-link"><div class="card-promo flex gap-1 px-2 py-1 md:p-3 rounded-3xl items-center justify-between md:w-[404px] bg-primary-bass_black ut-bg-dark mb-2 last:mb-0"><div><p class="text-base md:text-xl font-bold">Adobe Photoshop</p><p class="mt-1 text-primary-adagio_gray"><div>&quot;UserTesting makes getting feedback from a wide range of users fast and easy for us at Adobe&quot;</div></p> <a aria-label="Adobe Photoshop" class="link link-primary" href="/resources/customers/microsoft" ><div>Learn more</div> </a></div><div><div><article class="media media--type-acquia-dam-image-asset media--view-mode-width-120px"><div> <picture> <source srcset="https://usertesting.widen.net/content/yinjgc45cy/webp/LOGO-2023-customer-Adobe-white-224x58.png?w=120&amp;itok=Aya4KvW3 1x, https://usertesting.widen.net/content/yinjgc45cy/webp/LOGO-2023-customer-Adobe-white-224x58.png?w=224&amp;itok=BHSr17H1 2x" media="(min-width: 1024px)" width="120" height="31"/> <source srcset="https://usertesting.widen.net/content/yinjgc45cy/webp/LOGO-2023-customer-Adobe-white-224x58.png?w=88&amp;itok=rueVDqGK 1x, https://usertesting.widen.net/content/yinjgc45cy/webp/LOGO-2023-customer-Adobe-white-224x58.png?w=176&amp;itok=pK-IjxH4 2x" media="(min-width: 360px)" width="88" height="23"/> <img loading="eager" src="https://usertesting.widen.net/content/yinjgc45cy/webp/LOGO-2023-customer-Adobe-white-224x58.png?w=120&amp;itok=Aya4KvW3" width="120" height="31" alt="UserTesting customer logos in white" /> </picture></div> </article></div></div></div></li></ul></div></li><li class="menu-item menu-item--view-mode--divider"> <span data-text="Divider">Divider</span><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-divider menu-dropdown menu-dropdown-1 menu-type-divider"></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--columns"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Links">Links</span> <button aria-label="Expand menu Links" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-columns menu-dropdown menu-dropdown-1 menu-type-columns"><ul class="menu gap-4 menu-level-2"><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Customer Stories">Customer Stories</span> <button aria-label="Expand menu Customer Stories" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/resources/customers" data-text="View all customer stories" data-drupal-link-system-path="node/1056">View all customer stories</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Featured stories">Featured stories</span> <button aria-label="Expand menu Featured stories" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/resources/customers/burberry" data-text="Burberry" data-drupal-link-system-path="node/8481">Burberry</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/resources/customers/costa-coffee-usertesting" data-text="Costa Coffee" data-drupal-link-system-path="node/8576">Costa Coffee</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/resources/customers/panera-bread-usertesting" data-text="Panera Bread" data-drupal-link-system-path="node/10056">Panera Bread</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="For Our Customers">For Our Customers</span> <button aria-label="Expand menu For Our Customers" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="https://help.usertesting.com/hc/en-us" data-text="Customer Knowledge Base">Customer Knowledge Base</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/login" data-text="Customer login" data-drupal-link-system-path="node/2351">Customer login</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="https://community.usertesting.com/users/sign_in" data-text="UserTesting CommUnity">UserTesting CommUnity</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="https://www.usertesting.com/learn" data-text="UserTesting University">UserTesting University</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li></ul></div></li></ul></div></li></ul></div></li><li class="menu-item menu-item--expanded"><div class="menu-link flex flex-row justify-between h-full"> <span data-text="Company" class="menu-category-no-link" tabindex="0">Company</span> <button aria-label="Expand menu Company" class="menu-link-button w-[42px] text-right md:hidden"></button></div><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"><ul class="menu gap-4 menu-level-1 container"><li class="menu-item menu-item--expanded menu-item--view-mode--no-text"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Featured Card">Featured Card</span> <button aria-label="Expand menu Featured Card" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-1 menu-type-no_text"><ul class="menu gap-4 menu-level-2"><li class="menu-item menu-item--view-mode--card-link"><div class="card-promo flex gap-1 px-2 py-1 md:p-3 rounded-3xl items-center justify-between md:w-[404px] bg-primary-bass_black ut-bg-dark mb-2 last:mb-0"><div><p class="text-base md:text-xl font-bold">Top rated by TrustRadius Best of 2024 Award</p><p class="mt-1 text-primary-adagio_gray"><div>Learn how our end-to-end solution can help you and your team</div></p> <a aria-label="Top rated by TrustRadius Best of 2024 Award" class="link link-primary" href="/start-here-form" ><div>Get started</div> </a></div><div><div><article class="media media--type-acquia-dam-image-asset media--view-mode-width-120px"><div> <picture> <source srcset="https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=0olCR_kF 1x, https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=fMs7FNfX 2x" media="(min-width: 1024px)" width="120" height="138"/> <source srcset="https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=CxOK7pvs 1x, https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=7IfeeTIZ 2x" media="(min-width: 360px)" width="88" height="101"/> <img loading="eager" src="https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=0olCR_kF" width="120" height="138" alt="TrustRadius - Top Rated 2024" /> </picture></div> </article></div></div></div></li></ul></div></li><li class="menu-item menu-item--view-mode--divider"> <span data-text="Divider">Divider</span><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-divider menu-dropdown menu-dropdown-1 menu-type-divider"></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--columns"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Links">Links</span> <button aria-label="Expand menu Links" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-columns menu-dropdown menu-dropdown-1 menu-type-columns"><ul class="menu gap-4 menu-level-2"><li 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text-center items-center mx-auto" id="what-youll-learn"><h2 >What you'll learn</h2></div><div class="ut-component-global-spacing flex gap-x-3 gap-y-5 justify-center flex-wrap"><div class="info-card flex flex-col h-auto sm:max-w-[302px] relative border border-primary-insight_gray border-solid flex flex-col p-2 rounded-4xl"><div class="media-block mb-2"> <article class="media media--type-acquia-dam-image-asset media--view-mode-icon"><div><div><img src="https://usertesting.widen.net/content/8439c57e-a97d-4a17-aefe-5d957cc2f20d/webp/ICON-%20number-01-88x88.png?crop=yes&amp;k=c&amp;w=88&amp;h=88&amp;itok=mpuHQBpa" width="88" height="88" alt="Icon illustration of the number 1" loading="lazy" /></div></div> </article></div><div class="flex flex-col h-full ut-component-global-spacing"><h4></h4><div class="ut-component-global-spacing text-formatted"><p>How to increase the findability of content on your website</p></div></div></div><div class="info-card flex flex-col h-auto sm:max-w-[302px] relative border border-primary-insight_gray border-solid flex flex-col p-2 rounded-4xl"><div class="media-block mb-2"> <article class="media media--type-acquia-dam-image-asset media--view-mode-icon"><div><div><img src="https://usertesting.widen.net/content/dc76f624-4a17-4251-bc27-a00b23e2fde3/webp/ICON-%20number-02-88x88.png?crop=yes&amp;k=c&amp;w=88&amp;h=88&amp;itok=__MagMMk" width="88" height="88" alt="Icon illustration of the number 2" loading="lazy" /></div></div> </article></div><div class="flex flex-col h-full ut-component-global-spacing"><h4></h4><div class="ut-component-global-spacing text-formatted"><p>How to adapt to customer needs and surface the most important information</p></div></div></div><div class="info-card flex flex-col h-auto sm:max-w-[302px] relative border border-primary-insight_gray border-solid flex flex-col p-2 rounded-4xl"><div class="media-block mb-2"> <article class="media media--type-acquia-dam-image-asset media--view-mode-icon"><div><div><img src="https://usertesting.widen.net/content/9ec33833-8c9d-4fe6-a044-870ab2f75d1f/webp/ICON-%20number-03-88x88.png?crop=yes&amp;k=c&amp;w=88&amp;h=88&amp;itok=2uCwEjRb" width="88" height="88" alt="Icon illustration of the number 3" loading="lazy" /></div></div> </article></div><div class="flex flex-col h-full ut-component-global-spacing"><h4></h4><div class="ut-component-global-spacing text-formatted"><p>Patterns in what test participants find to be difficult to group or understand</p></div></div></div><div class="info-card flex flex-col h-auto sm:max-w-[302px] relative border border-primary-insight_gray border-solid flex flex-col p-2 rounded-4xl"><div class="media-block mb-2"> <article class="media media--type-acquia-dam-image-asset media--view-mode-icon"><div><div><img src="https://usertesting.widen.net/content/0e753f97-05d6-432c-b587-f94c67695844/webp/ICON-%20number-04-88x88.png?crop=yes&amp;k=c&amp;w=88&amp;h=88&amp;itok=ZzT3U-Xf" width="88" height="88" alt="Icon illustration of the number 4" loading="lazy" /></div></div> </article></div><div class="flex flex-col h-full ut-component-global-spacing"><h4></h4><div class="ut-component-global-spacing text-formatted"><p>How people understand different concepts or ideas</p></div></div></div></div></div></section> <section class="section py-8 bg-white container-deafult overflow-x-clip"><div class="container"><div class="accordion ut-component-global-spacing"><div class="accordion-item border-solid border-b-[0.5px] border-primary-insight_gray"> <button class="accordion-item-trigger relative flex items-center w-full md:px-2 py-3 text-left font-bold text-base leading-150 rounded-lg md:text-xl md:leading-140 after:font-icomoon after:text-sm after:text-primary-bravado_blue after:absolute after:right-0 md:after:right-2 focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-8 focus-visible:outline-primary-bravado_blue" type="button" id="accordion-trigger-239" aria-expanded="false" aria-controls="accordion-content-239"><h3 class="h5">What is card sorting?</h3> </button><div id="accordion-content-239" role="region" aria-labelledby="accordion-trigger-239" class="accordion-item-content hidden mb-3 md:mx-2"><div class="ut-component-global-spacing text-formatted"><p>A form of unmoderated usability testing, card sorting allows you to quickly spot popular groupings and categories so you can better speak customers’ language—and meet their needs. It’s an especially common choice when it comes to ecommerce and web design, as your goal may be to improve site navigation, reorganize drop-down menus, or redesign the homepage.</p><p>By evaluating what test participants come up with, you can learn the reasoning behind contributors grouping something a certain way, allowing you to better design (or redesign) your product.</p></div></div></div><div class="accordion-item border-solid border-b-[0.5px] border-primary-insight_gray"> <button class="accordion-item-trigger relative flex items-center w-full md:px-2 py-3 text-left font-bold text-base leading-150 rounded-lg md:text-xl md:leading-140 after:font-icomoon after:text-sm after:text-primary-bravado_blue after:absolute after:right-0 md:after:right-2 focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-8 focus-visible:outline-primary-bravado_blue" type="button" id="accordion-trigger-202" aria-expanded="false" aria-controls="accordion-content-202"><h3 class="h5">How does the card sorting concept testing question template help my organization?</h3> </button><div id="accordion-content-202" role="region" aria-labelledby="accordion-trigger-202" class="accordion-item-content hidden mb-3 md:mx-2"><div class="ut-component-global-spacing text-formatted"><p>A card sort is commonly done during early design development, either when you’re on the brink of launching a new digital product or redesigning a website or app in need of an update. A product launch or redesign doesn’t necessarily have to be the catalyst, consider even conducting a card sort study as part of a routine website audit.</p><p>This method is ideal if you’re on a tight deadline or budget, and don’t have the bandwidth for lengthier studies like Live Conversations (though this isn’t to say that card sorting can’t be done with Live Conversations).</p><p>With three types to choose from, including open, closed, and hybrid, you can either have your test participants hold the pen by independently creating categories—or they can be guided by pre-set categories.</p></div></div></div><div class="accordion-item border-solid border-b-[0.5px] border-primary-insight_gray"> <button class="accordion-item-trigger relative flex items-center w-full md:px-2 py-3 text-left font-bold text-base leading-150 rounded-lg md:text-xl md:leading-140 after:font-icomoon after:text-sm after:text-primary-bravado_blue after:absolute after:right-0 md:after:right-2 focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-8 focus-visible:outline-primary-bravado_blue" type="button" id="accordion-trigger-223" aria-expanded="false" aria-controls="accordion-content-223"><h3 class="h5">When should I use the card sorting template?</h3> </button><div id="accordion-content-223" role="region" aria-labelledby="accordion-trigger-223" class="accordion-item-content hidden mb-3 md:mx-2"><div class="ut-component-global-spacing text-formatted"><p><a href="https://www.usertesting.com/glossary/c/card-sorting" title="Card sorting">Card sorting</a>, one method of obtaining qualitative research, helps to evaluate information architecture. This is composed of sorting through “cards” and grouping them under content categories, the hierarchy of those categories, and the labels used to describe them.</p></div></div></div></div></div></section> <section class="section py-8 bg-white container-deafult overflow-x-clip"><div class="container"><div class="ut-component-global-spacing"><div class="flex flex-col md:grid two-columns gap-4 md:gap-8 md:grid-cols-2 ut-component-global-spacing"><div class="w-full flex flex-col self-center"><div class="flex ut-component-global-spacing flex-col" id="hear-from-our-customers"><h2 class="h2">Hear from our customers</h2></div><div class="ut-component-global-spacing text-formatted"><p>Learn how tech company HP Inc. leveraged UserTesting to redesign its site, leading to a 10% increase in revenue and a 61% boost in customer satisfaction after visiting the site.</p></div><div class="flex flex-wrap gap-2 justify-center ut-component-global-spacing md:justify-start"> <a class="btn btn-primary" href="https://www.usertesting.com/resources/customers/hp" target="_self" > Read HP&#039;s story</a> <a class="btn btn-secondary" href="/platform-overview" target="_self" > Learn more</a></div></div><div class="flex self-center flex-col w-full"><div class="ut-component-global-spacing w-full mx-auto flex [&amp;_img]:rounded-4xl"> <article class="media media--type-acquia-dam-image-asset media--view-mode-side"><div> <picture> <source srcset="https://usertesting.widen.net/content/z4sl3mnxpd/web/TEASER-resource-customer-hp-410x205.png?w=410&amp;itok=qvdpsVLS 1x" media="(min-width: 656px)" width="410" height="205"/> <source srcset="https://usertesting.widen.net/content/z4sl3mnxpd/webp/TEASER-resource-customer-hp-410x205.png?crop=yes&amp;k=c&amp;w=344&amp;h=222&amp;itok=33AzoJOJ 1x" media="(min-width: 360px)" width="344" height="222"/> <img loading="lazy" src="https://usertesting.widen.net/content/z4sl3mnxpd/web/TEASER-resource-customer-hp-410x205.png?w=410&amp;itok=qvdpsVLS" width="410" height="205" alt="UserTesting customer story teaser image" /> </picture></div> </article></div></div></div></div></div></section> <section class="section py-8 bg-secondary-symphony_white container-deafult overflow-x-clip"><div class="container"><div class="flex ut-component-global-spacing flex-col text-center items-center mx-auto" id="what-to-test-next"><h2 >What to test next</h2><div class="ut-component-global-spacing text-formatted"><p>After completing a website evaluation test, consider taking a look at the templates for website comparison to do competitive or historic research, website conversions to analyze how to best persuade customers, and website navigation to assess its ease of use.</p></div></div><div class="ut-component-global-spacing flex gap-x-3 gap-y-6 grid lg:grid-cols-3 sm:grid-cols-2 place-items-center"><div class="teaser relative overflow-hidden h-full flex max-w-full sm:w-[410px] rounded-4xl shadow-card hover:shadow-card-hover flex-col"><div class="teaser-media w-full max-w-full relative "><div><article class="media media--type-acquia-dam-image-asset media--view-mode-card"><div> <picture> <source srcset="https://usertesting.widen.net/content/fi1z068ipw/webp/IMAGE-teaser-templates-websiteevaluation-725x512.png?crop=yes&amp;k=c&amp;w=410&amp;h=205&amp;itok=X61S1mVj 1x, https://usertesting.widen.net/content/fi1z068ipw/webp/IMAGE-teaser-templates-websiteevaluation-725x512.png?crop=yes&amp;k=c&amp;w=410&amp;h=205&amp;itok=mHL_TzEc 2x" media="(min-width: 360px)" width="410" height="205"/> <img loading="lazy" src="https://usertesting.widen.net/content/fi1z068ipw/webp/IMAGE-teaser-templates-websiteevaluation-725x512.png?crop=yes&amp;k=c&amp;w=410&amp;h=205&amp;itok=X61S1mVj" width="410" height="205" alt="Teaser images for the Template page" /> </picture></div> </article></div></div><div class="teaser-content bg-white px-3 pt-3 pb-4 h-full flex flex-col justify-between border-solid border-t-8 rounded-b-4xl border-primary-bravo_blue"><div><p class="pill py-1 px-2 uppercase text-sm rounded-4xl w-fit font-bold bg-secondary-falsetto_yellow">Template</p><h4 >Competitive comparison</h4><div class=""><div><p>Learn how customers feel about competitors and where you need an edge</p></div></div></div><div class="mt-2"> <a aria-label="Learn more about Templates: Competitive comparison" class="link link-primary" href="/resources/templates/competitor-evaluation" > Learn more</a></div></div></div><div class="teaser relative overflow-hidden h-full flex max-w-full sm:w-[410px] rounded-4xl shadow-card hover:shadow-card-hover flex-col"><div class="teaser-media w-full max-w-full relative "><div><article class="media media--type-acquia-dam-image-asset media--view-mode-card"><div> <picture> <source srcset="https://usertesting.widen.net/content/i9oybggxxq/webp/IMAGE-teaser-templates-userjourney-725x512.png?crop=yes&amp;k=c&amp;w=410&amp;h=205&amp;itok=FAPmm61Q 1x, https://usertesting.widen.net/content/i9oybggxxq/webp/IMAGE-teaser-templates-userjourney-725x512.png?crop=yes&amp;k=c&amp;w=410&amp;h=205&amp;itok=Ds_z5dkU 2x" media="(min-width: 360px)" width="410" height="205"/> <img loading="lazy" src="https://usertesting.widen.net/content/i9oybggxxq/webp/IMAGE-teaser-templates-userjourney-725x512.png?crop=yes&amp;k=c&amp;w=410&amp;h=205&amp;itok=FAPmm61Q" width="410" height="205" alt="Teaser images for the Template page" /> </picture></div> </article></div></div><div class="teaser-content bg-white px-3 pt-3 pb-4 h-full flex flex-col justify-between border-solid border-t-8 rounded-b-4xl border-primary-bravo_blue"><div><p class="pill py-1 px-2 uppercase text-sm rounded-4xl w-fit font-bold bg-secondary-falsetto_yellow">Template</p><h4 >Customer journey</h4><div class=""><div><p>Understand how customers engage with your brand or products across multiple touchpoints</p></div></div></div><div class="mt-2"> <a aria-label="Learn more about Templates: Customer journey" class="link link-primary" href="/resources/templates/customer-journey" > Learn more</a></div></div></div><div class="teaser relative overflow-hidden h-full flex max-w-full sm:w-[410px] rounded-4xl shadow-card hover:shadow-card-hover flex-col"><div class="teaser-media w-full max-w-full relative "><div><article class="media media--type-acquia-dam-image-asset media--view-mode-card"><div> <picture> <source srcset="https://usertesting.widen.net/content/txrg4lkqla/webp/IMAGE-mobile-testing-app-testing-1236x800.png?crop=yes&amp;k=c&amp;w=410&amp;h=205&amp;itok=5sne8a30 1x, https://usertesting.widen.net/content/txrg4lkqla/webp/IMAGE-mobile-testing-app-testing-1236x800.png?crop=yes&amp;k=c&amp;w=410&amp;h=205&amp;itok=TY5bEx-8 2x" media="(min-width: 360px)" width="410" height="205"/> <img loading="lazy" src="https://usertesting.widen.net/content/txrg4lkqla/webp/IMAGE-mobile-testing-app-testing-1236x800.png?crop=yes&amp;k=c&amp;w=410&amp;h=205&amp;itok=5sne8a30" width="410" height="205" alt="image for App testing" /> </picture></div> </article></div></div><div class="teaser-content bg-white px-3 pt-3 pb-4 h-full flex flex-col justify-between border-solid border-t-8 rounded-b-4xl border-primary-bravo_blue"><div><p class="pill py-1 px-2 uppercase text-sm rounded-4xl w-fit font-bold bg-secondary-falsetto_yellow">Template</p><h4 >App store feedback</h4><div class=""><div><p>With the help of human insight, ensure your app store listing resonates with your target customers</p></div></div></div><div class="mt-2"> <a aria-label="Learn more about Templates: App store feedback" class="link link-primary" href="/resources/templates/app-store-feedback" > Learn more</a></div></div></div></div></div></section> <section class="section py-8 bg-white container-deafult overflow-x-clip"><div class="container"><div class="flex ut-component-global-spacing flex-col text-center items-center mx-auto" id="additional-resources"><h2 >Additional resources</h2><div class="ut-component-global-spacing text-formatted"><p>Now that you know how to use this template to fit your needs, dive into the resources below to learn how teams across your organization can rely on human insight to create successful, customer-centric products and experiences.</p></div></div><div class="ut-component-global-spacing flex gap-x-3 gap-y-6 grid lg:grid-cols-3 sm:grid-cols-2 place-items-center"><div class="teaser relative overflow-hidden h-full flex max-w-full sm:w-[410px] rounded-4xl shadow-card hover:shadow-card-hover flex-col"><div class="teaser-media w-full max-w-full relative "><div><article class="media media--type-acquia-dam-image-asset media--view-mode-card"><div> <picture> <source srcset="https://usertesting.widen.net/content/wpqx7pafng/webp/TEASER-solutions-teams-marketing-410x205.png?crop=yes&amp;k=c&amp;w=410&amp;h=205&amp;itok=ZTROugbH 1x, https://usertesting.widen.net/content/wpqx7pafng/webp/TEASER-solutions-teams-marketing-410x205.png?crop=yes&amp;k=c&amp;w=410&amp;h=205&amp;itok=8Bsm8-AR 2x" media="(min-width: 360px)" width="410" height="205"/> <img loading="lazy" src="https://usertesting.widen.net/content/wpqx7pafng/webp/TEASER-solutions-teams-marketing-410x205.png?crop=yes&amp;k=c&amp;w=410&amp;h=205&amp;itok=ZTROugbH" width="410" height="205" alt="teaser image for page solutions teams marketing" /> </picture></div> </article></div></div><div class="teaser-content bg-white px-3 pt-3 pb-4 h-full flex flex-col justify-between border-solid border-t-8 rounded-b-4xl border-primary-bravo_blue"><div><p class="pill py-1 px-2 uppercase text-sm rounded-4xl w-fit font-bold bg-secondary-falsetto_yellow">Solutions</p><h4 >For Marketing teams</h4><div class=""><div><p>Drive growth, optimize digital experiences, and more effectively manage brand reputation with critical insights from real customers. Get on-demand feedback on all your marketing campaigns and assets.</p></div></div></div><div class="mt-2"> <a aria-label="Learn more about Solutions: Marketing teams" class="link link-primary" href="/solutions/teams/marketing" > Learn more</a></div></div></div><div class="teaser relative overflow-hidden h-full flex max-w-full sm:w-[410px] rounded-4xl shadow-card hover:shadow-card-hover flex-col"><div class="teaser-media w-full max-w-full relative "><div><article class="media media--type-acquia-dam-image-asset media--view-mode-card"><div> <picture> <source srcset="https://usertesting.widen.net/content/onqxlu1jkw/webp/TEASER-solutions-teams-product-design-410x205.png?crop=yes&amp;k=c&amp;w=410&amp;h=205&amp;itok=j30HI1Rq 1x, https://usertesting.widen.net/content/onqxlu1jkw/webp/TEASER-solutions-teams-product-design-410x205.png?crop=yes&amp;k=c&amp;w=410&amp;h=205&amp;itok=YT0z5N4S 2x" media="(min-width: 360px)" width="410" height="205"/> <img loading="lazy" src="https://usertesting.widen.net/content/onqxlu1jkw/webp/TEASER-solutions-teams-product-design-410x205.png?crop=yes&amp;k=c&amp;w=410&amp;h=205&amp;itok=j30HI1Rq" width="410" height="205" alt="teaser image for solutions teams product design" /> </picture></div> </article></div></div><div class="teaser-content bg-white px-3 pt-3 pb-4 h-full flex flex-col justify-between border-solid border-t-8 rounded-b-4xl border-primary-bravo_blue"><div><p class="pill py-1 px-2 uppercase text-sm rounded-4xl w-fit font-bold bg-secondary-falsetto_yellow">Solutions</p><h4 >Product and Design</h4><div class=""><div><p>Collect feedback on any experience, analyze results, and share findings while saving time and reducing the cost of rework.</p></div></div></div><div class="mt-2"> <a aria-label="Learn more about Solutions: product and Design" class="link link-primary" href="/solutions/teams/product-design" > Learn more</a></div></div></div><div class="teaser relative overflow-hidden h-full flex max-w-full sm:w-[410px] rounded-4xl shadow-card hover:shadow-card-hover flex-col"><div class="teaser-media w-full max-w-full relative "><div><article class="media media--type-acquia-dam-image-asset media--view-mode-card"><div> <picture> <source srcset="https://usertesting.widen.net/content/omc6jlamp3/webp/TEASER-solutions-teams-ux-teams-410x205.png?crop=yes&amp;k=c&amp;w=410&amp;h=205&amp;itok=RZXCHf7b 1x, https://usertesting.widen.net/content/omc6jlamp3/webp/TEASER-solutions-teams-ux-teams-410x205.png?crop=yes&amp;k=c&amp;w=410&amp;h=205&amp;itok=hKvohM_W 2x" media="(min-width: 360px)" width="410" height="205"/> <img loading="lazy" src="https://usertesting.widen.net/content/omc6jlamp3/webp/TEASER-solutions-teams-ux-teams-410x205.png?crop=yes&amp;k=c&amp;w=410&amp;h=205&amp;itok=RZXCHf7b" width="410" height="205" alt="Image of man and woman in a hallway talking and looking at a tablet in the workplace" /> </picture></div> </article></div></div><div class="teaser-content bg-white px-3 pt-3 pb-4 h-full flex flex-col justify-between border-solid border-t-8 rounded-b-4xl border-primary-bravo_blue"><div><p class="pill py-1 px-2 uppercase text-sm rounded-4xl w-fit font-bold bg-secondary-falsetto_yellow">Solutions</p><h4 >For UX research teams</h4><div class=""><div><p>Conduct generative, formative, and evaluative research, or get quick insights from real users. Drive alignment across teams with human insight, backed by a proven framework for continuous testing and a shared understanding of customer needs.</p></div></div></div><div class="mt-2"> <a aria-label="Learn more about For UX research teams" class="link link-primary" href="/solutions/teams/UX-teams" > Learn more</a></div></div></div></div></div></section> <section class="section py-8 bg-white container-deafult overflow-x-clip"><div class="container"><div class="ut-component-global-spacing cta grid md:grid-cols-2 gap-4 md:gap-10 overflow-hidden rounded-4xl py-5 md:py-7 px-3 md:px-10 items-center bg-primary-adagio_gray ut-bg-dark text-white"><div><div class="ut-component-global-spacing w-full mx-auto flex [&amp;_img]:rounded-4xl"> <article class="media media--type-image media--view-mode-height-440px"><div> <picture> <source media="(min-width: 360px)" type="image/webp" width="598" height="440" data-srcset="/sites/default/files/usertestingv3/styles/height_440px/public/2023-09/Forrester.png.webp?itok=48KPsfHf 1x, /sites/default/files/usertestingv3/styles/height_440px_2x/public/2023-09/Forrester.png.webp?itok=OZgoAs-M 2x"/> <img loading="lazy" width="598" height="440" alt="Forrester" class="lazyload" data-src="/sites/default/files/usertestingv3/styles/height_440px/public/2023-09/Forrester.png.jpg?itok=48KPsfHf" /> </picture></div> </article></div></div><div class='flex flex-col self-center items-center md:items-start'><h3 >Forrester: UserTesting delivers a 665% ROI over three years</h3><div class="ut-component-global-spacing text-formatted"><p>A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.</p></div><div class="flex flex-col sm:flex-row items-center gap-2"> <a class="btn btn-primary" href="https://www.usertesting.com/industry-report-forrester-study-total-economic-impact" target="_self" > Download report</a> <a class="link link-primary" href="/start-here-form" target="_self" > Start here</a></div></div></div></div></section></div></article></div><div class="region-footer ut-bg-dark bg-primary-bass_black text-white"><div class="region-content max-w-wide mx-auto px-2 py-8"><div class="logo mb-4.5"> <a href="/" title="Home" rel="home"> <img src="/themes/custom/usertesting/assets/images/logo-white.svg" alt="UserTesting logo" width="191" height="49" /><p>Human understanding. 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