Retail CPG Collaboration and Monetization Analytics

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@media(min-width: 1200px) { .acf-nav-menu .menu .menu-item:hover::before, .acf-nav-menu .menu .menu-item.current-menu-parent::before { background-color: #00e8c4; } .acf-nav-menu .menu .menu-item.menu-item-has-children.current-menu-parent::before, .acf-nav-menu .menu .menu-item.menu-item-has-children.active::before, .acf-nav-menu .menu > .menu-item.current-menu-item::before { background-color: #00e8c4; } } .symphonyai-navbar.js-scrolled { top: -86px; } @media(max-width:1199px) { .symphonyai-navbar.js-scrolled { top: -67px; } body.baunfire-homepage .section:first-of-type, body.baunfire-homepage .section:not(.section-hero):first-of-type { padding-top: 150px !important; } } </style> <script> jQuery(function(){ var mainNav = jQuery('.symphonyai-navbar'); var lastScrollTop = mainNav.height(); jQuery(window).scroll(function(){ var st = jQuery(this).scrollTop(); if(st != 0 && st > 0 && st > lastScrollTop){ mainNav.addClass('js-scrolled'); jQuery('.submenu').addClass('js-scrolled'); } else { 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monetization programs stop at planning and insights. SymphonyAI drives real value by turning insights into in-store execution that improves sales and operations. These retailer and CPG collaboration programs are designed to deliver measurable impact to retailers and their collaborating CPGs, centered on winning their customer and improving operations.</p> </div> <div class="flex button-block"> <a href="https://www.symphonyai.com/retail-cpg/get-started/" class="btn btn-primary" title="Get started" target=""> <span>Get started</span> </a> </div> </div> </div> <div class="md:col-start-8 md:col-end-13 col-span-12 flex"> <div class="block-media"> <div class="relative block aspect-video"> <div class="embed-video absolute inset-0"> <iframe title="Retail Collaboration and Monetization Programs" width="640" height="360" src="https://www.youtube.com/embed/ZaKvTlKB6Ik?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> </div> </div> </div> </div> </div> </div> <div class="block-well-content"> <div class="container"> <div class="block-well with-media"> <div class="block-media"> <div class="block-img"> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/How-Grocers-Can-Increase-Collaboration-and-Monetize-Data-thumb.svg" alt="How Grocers Can Increase Collaboration and Monetize Data" /> </div> </div> <div class="block-text"> <div class="block-title"> <div class="heading heading-5 mb-0"> How Grocers can Increase Collaboration and Monetize Data </div> </div> <div class="block-description"> <div class="text-paragraph mb-0"> Retailers and suppliers are collaborating in new ways to develop sales strategies that are mutually beneficial, data-driven and technology enabled. </div> <div class="cta-group md:w-auto"> <a href="https://www.symphonyai.com/resources/webinar/retail-cpg/grocers-collaboration-monetize-data/" class="btn btn-primary w-auto !text-center" title="Watch the webinar" target=""> <span>Watch the webinar</span> </a> </div> </div> </div> </div> </div> </div> </section> <section id="" class="section block_AB010 overflow-hidden bg-default "> <div class="container relative z-[2]"> <div class="row"> <div class="col-span-12"> <div class="block-caption"> <h3 class="eyebrow text-overline text-sol-white mb-[48px]"> 鈥疉 common goal leading to revenue growth </h3> </div> </div> </div> <div class="row"> <div class="md:col-span-6 lg:col-span-7 col-span-12"> <div class="block-caption flex flex-col lg:gap-[40px] gap-[20px] lg:mb-0 mb-[32px]"> <h2 class="heading-2 text-sol-white mb-0"> Connecting <span class="highlight">Retailers</span> and <span class="highlight">CPGs</span> for Better Shopper Understanding and Growth </h2> </div> </div> <div class="md:col-span-6 lg:col-span-5 col-span-12"> <div class="sub-heading mt-[8px] text-sol-white"> <p>Retailers and CPGs share the goal of enhancing customer experiences, increasing loyalty, and growing revenue. SymphonyAI鈥檚 collaboration and monetization programs enable both to achieve these outcomes through joint business planning with shared shopper analytics, supply chain insights, and store execution feedback.</p> </div> </div> </div> </div> <img decoding="async" class="bg-img" src="https://www.symphonyai.com/wp-content/uploads/retail-cpg-dark-background-10.png" alt="" /> </section> <section class="section block_TXT003 bg-light-blue"> <div class="container"> <div class="block-caption"> <h2 class="heading-2 heading mb-24 dark:text-sol-white"> Collaboration and monetization delivers significant returns </h2> <ul class="block-stats"> <li> <p class="stats-value">10X+</p> <p class="text-paragraph"><p>ROI for retailers and their CPG partners</p> </p> </li> <li> <p class="stats-value">2-3%</p> <p class="text-paragraph"><p>Annual revenue growth through personalized offers, localized assortments, and effective store execution</p> </p> </li> <li> <p class="stats-value">3-10%</p> <p class="text-paragraph"><p>Improved on-shelf availability by prioritizing re-stocking actions</p> </p> </li> </ul> </div> </div> </section> <section class="section block_TXT002 bg-light-blue !pt-0"> <div class="container"> <div class="row items-center mb-[24px]"> <div class="col-span-12 md:col-span-6 lg:col-span-7"> <h2 class="heading-default heading !mb-[48px]"> Collaboration and monetization powered by CINDE Connected Retail </h2> </div> <div class="col-span-12 md:col-span-6 lg:col-span-5"> <div class="sub-heading"> <p>SymphonyAI鈥檚 <a href="https://www.symphonyai.com/retail-cpg/cinde-ai/">CINDE Connected Retail</a> portfolio powers collaboration by enabling retailers to securely share critical analytics鈥攕hopper behavior, store operations, and supply chain insights鈥攚ith CPGs, while maintaining full control over decision-making and execution.</p> </div> </div> </div> <div class="block-img mb-[48px] leading-[0]"> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/connected-retail.png" alt="connected retail diagram" /> </div> <div class="block-caption"> <h5 class="heading mb-[24px]">Features</h5> <div class="block-paragraph text-paragraph"><p>Detailed, near real-time sales and transaction insights, allowing retailers and CPGs to make data-driven decisions at the item and store level.</p> <p>Personalized offers and localized assortment recommendations tailored to shopper profiles and buying habits, driving sales and customer engagement.</p> <p>Store intelligence solutions that monitor and alert store operators of out-of-stocks and other on-shelf availability issues in real-time.</p> <p>More accurate demand forecasting and replenishment to increase on-shelf availability and satisfy shopper demand.</p> </div> </div> </div> </section> <section id="block_d90d16bc46ac134e6ec5ca712df1d9bc" class="section block_AB005 bg-transparent"> <div class="container"> <div class="row"> <div class="col-span-12 md:col-span-8"> <div class="block-caption"> <h2 class="heading mb-0 dark:text-sol-white"> Types of collaboration programs </h2> <div class="sub-heading mt-[24px]"> <p>The CINDE Connected Retail Platform enables retailers to collaborate with their CPGs partners from shopper insights through store execution and supply chain management. These include: </p> </div> </div> </div> </div> <div class="row"> <div class="col-span-12 sm:col-span-6 mb-[48px]"> <div class="block-card"> <lottie-player class="card-icon lottie" src="https://www.symphonyai.com/wp-content/uploads/benefit_icon_06.json" background="transparent" loop autoplay speed="1"></lottie-player> <div class="card-caption"> <h5 class="heading mb-[24px] dark:text-sol-white">Shopper Insights</h5> <div class="text-paragraph sub-heading dark:text-sol-white"><p>Enable CPGs to identify key shopper segments and improve category performance by developing precise marketing and retail strategies based on real shopper analytics.</p> </div> </div> </div> </div> <div class="col-span-12 sm:col-span-6 mb-[48px]"> <div class="block-card"> <lottie-player class="card-icon lottie" src="https://www.symphonyai.com/wp-content/uploads/2023/09/benefit_icon_05-1.json" background="transparent" loop autoplay speed="1"></lottie-player> <div class="card-caption"> <h5 class="heading mb-[24px] dark:text-sol-white">Localized Assortment Optimization</h5> <div class="text-paragraph sub-heading dark:text-sol-white"><p>Help CPGs optimize assortments by monitoring performance, understanding transferable demand, and making data-driven recommendations to meet shopper needs.</p> </div> </div> </div> </div> <div class="col-span-12 sm:col-span-6 mb-[48px]"> <div class="block-card"> <lottie-player class="card-icon lottie" src="https://www.symphonyai.com/wp-content/uploads/2023/09/benefit_icon_01.json" background="transparent" loop autoplay speed="1"></lottie-player> <div class="card-caption"> <h5 class="heading mb-[24px] dark:text-sol-white">Promotional Effectiveness</h5> <div class="text-paragraph sub-heading dark:text-sol-white"><p>Give CPGs full visibility into promotional performance and allow them to plan and test scenarios to optimize promotional impact and investment.</p> </div> </div> </div> </div> <div class="col-span-12 sm:col-span-6 mb-[48px]"> <div class="block-card"> <lottie-player class="card-icon lottie" src="https://www.symphonyai.com/wp-content/uploads/2023/09/benefit_icon_02.json" background="transparent" loop autoplay speed="1"></lottie-player> <div class="card-caption"> <h5 class="heading mb-[24px] dark:text-sol-white">Personalized Marketing</h5> <div class="text-paragraph sub-heading dark:text-sol-white"><p>Allow CPGs to propose and execute campaigns based on real shopper analytics and targeting, reaching specific shopper segments with offers and coupons to support marketing objectives, driving category growth, and enhancing retention and loyalty.</p> </div> </div> </div> </div> <div class="col-span-12 sm:col-span-6 mb-[48px]"> <div class="block-card"> <lottie-player class="card-icon lottie" src="https://www.symphonyai.com/wp-content/uploads/2023/09/benefit_icon_04.json" background="transparent" loop autoplay speed="1"></lottie-player> <div class="card-caption"> <h5 class="heading mb-[24px] dark:text-sol-white">Store Intelligence and Execution (On-shelf Performance and Compliance)</h5> <div class="text-paragraph sub-heading dark:text-sol-white"><p>Collaborate with CPGs to monitor and improve on-shelf performance, planogram compliance, and out-of-stock performance, optimizing the shopper experience and growing sales for the category and CPG brands.</p> </div> </div> </div> </div> <div class="col-span-12 sm:col-span-6 md:mb-12"> <div class="block-card"> <lottie-player class="card-icon lottie" src="https://www.symphonyai.com/wp-content/uploads/2023/09/benefit_icon_03.json" background="transparent" loop autoplay speed="1"></lottie-player> <div class="card-caption"> <h5 class="heading mb-[24px] dark:text-sol-white">Supply Chain Intelligence and Execution</h5> <div class="text-paragraph sub-heading dark:text-sol-white"><p>Collaborate in near-real-time to resolve supply chain issues with immediate actions and root-cause analytics for lasting improvements. Our solution integrates shopper data to enhance demand forecasting, replenishment, and shrink management, ensuring better product availability and stronger customer loyalty.</p> </div> </div> </div> </div> </div> </div> </section> <section id="block_719e5fa2066a244a9c6f8ffb8b026c7b" class="section block_AB007 bg-light-blue"> <div class="container"> <div class="block-title mb-[80px]"> <h2 class="heading-2 heading"> Why partner with SymphonyAI? </h2> <div class="block-btn"> </div> </div> <div class="row"> <div class="col-span-12 lg:col-span-4 mb-[48px]"> <div class="block-card"> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/icon-report.svg" alt="" class="card-icon" /> <div class="card-caption"> <h6 class="heading mb-[24px]">Unmatched insights</h6> <div class="text-paragraph"><p>SymphonyAI delivers the most comprehensive suite of AI-powered tools, offering actionable insights across the entire retail value chain鈥攆rom transactions and loyalty to on-shelf performance and supply chain management.</p> </div> </div> </div> </div> <div class="col-span-12 lg:col-span-4 mb-[48px]"> <div class="block-card"> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/icon-solutions.svg" alt="" class="card-icon" /> <div class="card-caption"> <h6 class="heading mb-[24px]">Customized support</h6> <div class="text-paragraph"><p>SymphonyAI doesn’t just offer software; our dedicated retail experts provide personalized support, ensuring you maximize the value from every collaboration program with tailored coaching and consulting.</p> </div> </div> </div> </div> <div class="col-span-12 lg:col-span-4 mb-[48px]"> <div class="block-card"> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/Smartglasses.svg" alt="" class="card-icon" /> <div class="card-caption"> <h6 class="heading mb-[24px]">Leading monetization</h6> <div class="text-paragraph"><p>As a leader in retailer-CPG monetization, SymphonyAI seamlessly connects insights to execution, ensuring strong CPG engagement and unmatched ROI.</p> </div> </div> </div> </div> </div> </div> </section> <section class="section block_SL002 bg-transparent"> <div class="container"> <div class="row"> <h2 class="heading-2 heading !mb-[40px] col-span-12"> Customer success </h2> </div> <div class="swiper swiper-solutions"> <div class="swiper-wrapper"> <div class="swiper-slide"> <div class="row"> <div class="md:col-span-6 lg:col-span-7 col-span-12 max-md:row-[1_/_1]"> <div class="block-img"> <img decoding="async" class="max-h-[592px] lg:!h-[592px]" src="https://www.symphonyai.com/wp-content/uploads/kraft-heinz-spotlight.png" alt="kraft heinz" /> </div> </div> <div class="md:col-span-6 lg:col-span-5 col-span-12 "> <div class="h-full flex flex-col justify-between"> <div class="block-caption"> <h5 class="eyebrow animate-eyebrow1 mb-[20px]">CASE STUDY</h5> <h4 class="heading animate-heading1 mb-[20px]">Kraft Heinz Strengthens Retailer Collaboration and Shopper Focus</h4> <div class="text-paragraph sub-heading animate-text1 [&_p]:!text-[16px] [&_p]:!leading-[22.4px]"><p>Discover how Kraft Heinz is revolutionizing retail collaboration and enhancing shopper focus through AI-based data-driven insights from SymphonyAI.</p> </div> </div> <div class="animate-btn1 btn-top"> <a href="https://www.symphonyai.com/resources/case-study/retail-cpg/kraft-heinz-strengthens-retailer-collaboration-and-shopper-focus/" target="" class="btn btn-primary"> <span>Read case study</span> </a> </div> </div> </div> </div> </div> <div class="swiper-slide"> <div class="row"> <div class="md:col-span-6 lg:col-span-7 col-span-12 max-md:row-[1_/_1]"> <div class="block-img"> <img decoding="async" class="max-h-[592px] lg:!h-[592px]" src="https://www.symphonyai.com/wp-content/uploads/2023/09/video-thumbnail-teresa-e1726248801681.jpg" alt="" /> </div> </div> <div class="md:col-span-6 lg:col-span-5 col-span-12 "> <div class="h-full flex flex-col justify-between"> <div class="block-caption"> <h5 class="eyebrow animate-eyebrow1 mb-[20px]">CASE STUDY</h5> <h4 class="heading animate-heading1 mb-[20px]">Albertsons merchandising executive Teresa Whitney uses SymphonyAI to create value with AI-powered solutions</h4> <div class="text-paragraph sub-heading animate-text1 [&_p]:!text-[16px] [&_p]:!leading-[22.4px]"><p>Albertsons is uncovering actionable insights faster than ever, understanding variables such as transferable demand, and making optimal assortment decisions informed by shopper data.</p> </div> </div> <div class="animate-btn1 btn-top"> <a href="https://www.symphonyai.com/resources/case-study/retail-cpg/how-albertsons-uses-symphonyai-retail-cpg-solutions-to-uncover-insights-optimize-assortments-and-satisfy-shoppers/" target="" class="btn btn-primary"> <span>Watch the video</span> </a> </div> </div> </div> </div> </div> <div class="swiper-slide"> <div class="row"> <div class="md:col-span-6 lg:col-span-7 col-span-12 max-md:row-[1_/_1]"> <div class="block-img"> <img decoding="async" class="max-h-[592px] lg:!h-[592px]" src="https://www.symphonyai.com/wp-content/uploads/pepsico-products-2-1.png" alt="" /> </div> </div> <div class="md:col-span-6 lg:col-span-5 col-span-12 "> <div class="h-full flex flex-col justify-between"> <div class="block-caption"> <h5 class="eyebrow animate-eyebrow1 mb-[20px]">CASE STUDY</h5> <h4 class="heading animate-heading1 mb-[20px]">PepsiCo Northern Europe embraces SymphonyAI Retail shopper insights to build business across multiple categories</h4> <div class="text-paragraph sub-heading animate-text1 [&_p]:!text-[16px] [&_p]:!leading-[22.4px]"><p>PepsiCo Northern Europe uses SymphonyAI鈥檚 AI analytics to drive digital transformation, enhance retailer collaboration, and improve productivity by leveraging data for shopper-informed assortments and strategic resets.</p> </div> </div> <div class="animate-btn1 btn-top"> <a href="https://www.symphonyai.com/resources/case-study/retail-cpg/pepsico-northern-europe-embraces-symphonyai-retail-shopper-insights-to-build-business-across-multiple-categories-2/" target="" class="btn btn-primary"> <span>Read case study</span> </a> </div> </div> </div> </div> </div> <div class="swiper-slide"> <div class="row"> <div class="md:col-span-6 lg:col-span-7 col-span-12 max-md:row-[1_/_1]"> <div class="block-img"> <img decoding="async" class="max-h-[592px] lg:!h-[592px]" src="https://www.symphonyai.com/wp-content/uploads/weis-markets.png" alt="" /> </div> </div> <div class="md:col-span-6 lg:col-span-5 col-span-12 "> <div class="h-full flex flex-col justify-between"> <div class="block-caption"> <h4 class="heading animate-heading1 mb-[20px]">Weis Markets Selects SymphonyAI CINDE AI for Deep AI-Based Customer Analytics to Deliver Category Management Excellence</h4> <div class="text-paragraph sub-heading animate-text1 [&_p]:!text-[16px] [&_p]:!leading-[22.4px]"><p>Mid-Atlantic food retailer Weis Markets has selected CINDE AI to develop prescriptive insights that uncover opportunities and actions to engage customers and accelerate growth.</p> </div> </div> <div class="animate-btn1 btn-top"> <a href="https://www.symphonyai.com/news/retail-cpg/weis-markets-symphonyai-cinde-ai-customer-analytics-category-management/" target="" class="btn btn-primary"> <span>Read the press release</span> </a> </div> </div> </div> </div> </div> </div> <div class="swiper-pagination"></div> <div class="swiper-scrollbar"></div> <div class="swiper-nav"> <div class="swiper-button-prev"></div> <div class="swiper-button-next"></div> </div> </div> </div> </section> <section id="block_cc58e804a972a109c5d490c4b9af038e" class="section block_AB007 bg-default"> <div class="container"> <div class="block-title mb-[80px]"> <h2 class="heading-2 heading"> Benefits for Retailers </h2> <div class="block-btn"> </div> </div> <div class="row"> <div class="col-span-12 lg:col-span-4 mb-[48px]"> <div class="block-card"> <lottie-player class="card-icon lottie" src="https://www.symphonyai.com/wp-content/uploads/2023/09/benefit_icon_03.json" background="transparent" loop autoplay speed="1"></lottie-player> <div class="card-caption"> <h6 class="heading mb-[24px]">Boost revenue through collaborative insights to execution </h6> <div class="text-paragraph"><p>Attract CPGs willing to invest in access to your collaborative insights to execution platform, accelerating growth and generating additional revenue.</p> </div> </div> </div> </div> <div class="col-span-12 lg:col-span-4 mb-[48px]"> <div class="block-card"> <lottie-player class="card-icon lottie" src="https://www.symphonyai.com/wp-content/uploads/2023/09/benefit_icon_02.json" background="transparent" loop autoplay speed="1"></lottie-player> <div class="card-caption"> <h6 class="heading mb-[24px]">Optimize resources while retaining control</h6> <div class="text-paragraph"><p>Leverage CPG resources for category projects, reducing pressure on internal teams while maintaining control over access and decision-making.</p> </div> </div> </div> </div> <div class="col-span-12 lg:col-span-4 mb-[48px]"> <div class="block-card"> <lottie-player class="card-icon lottie" src="https://www.symphonyai.com/wp-content/uploads/2023/09/benefit_icon_01.json" background="transparent" loop autoplay speed="1"></lottie-player> <div class="card-caption"> <h6 class="heading mb-[24px]">Drive category growth with strategic planning</h6> <div class="text-paragraph"><p>Foster category growth through strategic, customer-aligned planning and execution initiatives, achieving significant ROI and category expansion.</p> </div> </div> </div> </div> </div> </div> </section> <section class="section block_BN002 bg-light-blue"> <div class="container"> <div class="block-caption"> <h4 class="heading-2 heading !mb-[48px] dark:text-sol-white"> Discover the value of <b>SymphonyAI</b> </h4> <div> <a href="https://www.symphonyai.com/retail-cpg/get-started/" 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resources </h2> <div> </div> </div> </div> <div class="col-span-12"> <div class="resource-wrapper"> <div class="highlight auto"> <div class="resource-tile-new"> <a class="resource-link" target="_self" href="https://www.symphonyai.com/resources/blog/retail-cpg/ai-powered-revenue-growth-management-cpgs/"> </a> <div class="resource-thumbnail" style='background-image: url(https://www.symphonyai.com/wp-content/uploads/AI-powered-revenue-growth-management-for-CPGs.png)'> <div class="flex items-center justify-between pb-[24px]"> <span class="date text-lg uppercase text-sol-white">2.10.2025</span> <span class="type text-sm uppercase font-semibold text-sol-white"> Blog </span> </div> <p class="resource-title text-5 mb-[16px] text-sol-white font-semibold"> AI-powered revenue growth management for CPGs </p> </div> <div class="content-wrapper"> <div class="bottom-content flex w-full justify-between"> <div class="heading-link labels-group"> <span class="font-bold text-lg !text-sol-charcoal"> <i 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