C’est quoi la publicité ciblée par centres d’intérêt?

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tweak-product-quick-view-lightbox-show-arrows tweak-product-quick-view-lightbox-show-close-button tweak-product-quick-view-lightbox-controls-weight-light tweak-share-buttons-style-icon-only tweak-share-buttons-icons-show tweak-share-buttons-standard-background-color native-currency-code-cad collection-5c7d571e7817f77ad94b92a6 collection-type-index collection-layout-default view-list mobile-style-available sqs-has-custom-cart has-logo-image has-tagline has-social enable-load-effects has-primary-nav has-user-accounts" data-controller="HashManager, SiteLoader, MobileClassname"> <div class="Loader"></div> <div class="Mobile" data-nc-base="mobile-bar" data-controller="AncillaryLayout"> <div class="Mobile-bar Mobile-bar--top" data-nc-group="top" data-controller="MobileOffset"> <div data-nc-container="top-left"> <a href="/" class="Mobile-bar-branding" data-nc-element="branding" data-content-field="site-title"> <img src="//images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png" alt="AdChoices in Canada" sizes="240px" class="Mobile-bar-branding-logo" style="display:block" srcset="//images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=100w 100w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=300w 300w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=500w 500w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=750w 750w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=1000w 1000w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=1500w 1500w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </a> </div> <div data-nc-container="top-center"></div> <div data-nc-container="top-right"></div> </div> <div class="Mobile-bar Mobile-bar--bottom" data-nc-group="bottom" data-controller="MobileOffset"> <div data-nc-container="bottom-left"> <button class="Mobile-bar-menu" data-nc-element="menu-icon" data-controller-overlay="menu" data-controller="MobileOverlayToggle" aria-label="Open navigation menu" > <svg class="Icon Icon--hamburger" viewBox="0 0 24 18"> <use xlink:href="/assets/ui-icons.svg#hamburger-icon--even" class="use--even"></use> <use xlink:href="/assets/ui-icons.svg#hamburger-icon--odd" class="use--odd"></use> </svg> <svg class="Icon Icon--hotdog" viewBox="0 0 24 14"> <use xlink:href="/assets/ui-icons.svg#hotdog-icon--even" class="use--even"></use> <use xlink:href="/assets/ui-icons.svg#hotdog-icon--odd" class="use--odd"></use> </svg> <svg class="Icon Icon--plus" viewBox="0 0 20 20"> <use xlink:href="/assets/ui-icons.svg#plus-icon--even" class="use--even"></use> <use xlink:href="/assets/ui-icons.svg#plus-icon--odd" class="use--odd"></use> </svg> <svg class="Icon Icon--dots-horizontal" viewBox="0 0 25 7"> <use xlink:href="/assets/ui-icons.svg#dots-horizontal-icon--even" class="use--even"></use> <use xlink:href="/assets/ui-icons.svg#dots-horizontal-icon--odd" class="use--odd"></use> </svg> <svg class="Icon Icon--dots-vertical" viewBox="0 0 7 25"> <use xlink:href="/assets/ui-icons.svg#dots-vertical-icon--even" class="use--even"></use> <use xlink:href="/assets/ui-icons.svg#dots-vertical-icon--odd" class="use--odd"></use> </svg> <svg class="Icon Icon--squares-horizontal" viewBox="0 0 25 7"> <use xlink:href="/assets/ui-icons.svg#squares-horizontal-icon--even" class="use--even"></use> <use xlink:href="/assets/ui-icons.svg#squares-horizontal-icon--odd" class="use--odd"></use> </svg> <svg class="Icon Icon--squares-vertical" viewBox="0 0 7 25"> <use xlink:href="/assets/ui-icons.svg#squares-vertical-icon--even" class="use--even"></use> <use xlink:href="/assets/ui-icons.svg#squares-vertical-icon--odd" class="use--odd"></use> </svg> </button> </div> <div data-nc-container="bottom-center"> </div> <div data-nc-container="bottom-right"> <div class="Mobile-bar-account" data-nc-element="account" data-controller="UserAccountLink"> <button class="user-accounts-text-link"> <span class="unauth">Sign In</span> <span class="auth">My Account</span> </button> <div class="user-accounts-icon"> <svg class="Icon Icon--user-accounts" viewBox="0 0 28 28"> <use class="use--odd" xlink:href="/assets/ui-icons.svg#accounts-icon--odd"></use> <use class="use--even" xlink:href="/assets/ui-icons.svg#accounts-icon--even"></use> </svg> </div> </div> <a href="/search" class="Mobile-bar-search" data-nc-element="search-icon" aria-label="Search"> <svg class="Icon Icon--search" viewBox="0 0 20 20"> <use xlink:href="/assets/ui-icons.svg#search-icon"></use> </svg> </a> </div> </div> <div class="Mobile-overlay"> <div class="Mobile-overlay-menu" data-controller="MobileOverlayFolders"> <div class="Mobile-overlay-menu-main"> <nav class="Mobile-overlay-nav Mobile-overlay-nav--primary" data-content-field="navigation"> <button class="Mobile-overlay-nav-item Mobile-overlay-nav-item--folder" data-controller-folder-toggle="en/about-the-program"> <span class="Mobile-overlay-nav-item--folder-label">About the Program</span> </button> <a href="/en/tools" class="Mobile-overlay-nav-item"> Tools </a> <a href="/en/participating-companies" class="Mobile-overlay-nav-item"> Participants </a> <a href="/en/accountability" class="Mobile-overlay-nav-item"> Accountability </a> <button class="Mobile-overlay-nav-item Mobile-overlay-nav-item--folder" data-controller-folder-toggle="en/join-the-program"> <span class="Mobile-overlay-nav-item--folder-label">Join Us</span> </button> <a href="/en/consumers" class="Mobile-overlay-nav-item"> For Consumers </a> <button class="Mobile-overlay-nav-item Mobile-overlay-nav-item--folder" data-controller-folder-toggle="fr/au-sujet-du-programme"> <span class="Mobile-overlay-nav-item--folder-label">Au sujet du programme</span> </button> <a href="/fr/outils" class="Mobile-overlay-nav-item"> Outils </a> <a href="/fr/participants" class="Mobile-overlay-nav-item"> Participants </a> <a href="/fr/responsabilite" class="Mobile-overlay-nav-item"> Responsabilité </a> <button class="Mobile-overlay-nav-item Mobile-overlay-nav-item--folder" data-controller-folder-toggle="fr/joindre"> <span class="Mobile-overlay-nav-item--folder-label">Nous joindre</span> </button> <a href="/fr/consommateurs" class="Mobile-overlay-nav-item"> Pour les consommateurs </a> </nav> <nav class="Mobile-overlay-nav Mobile-overlay-nav--secondary" data-content-field="navigation"> </nav> </div> <div class="Mobile-overlay-folders" data-content-field="navigation"> <div class="Mobile-overlay-folder" data-controller-folder="en/about-the-program"> <button class="Mobile-overlay-folder-item Mobile-overlay-folder-item--toggle" data-controller-folder-toggle="en/about-the-program"> <span class="Mobile-overlay-folder-item--toggle-label">Back</span> </button> <a href="/en/principles" class="Mobile-overlay-folder-item"> DAAC Principles </a> <a href="/en/about-adchoices" class="Mobile-overlay-folder-item"> Program Framework </a> <a href="/en/accountability" class="Mobile-overlay-folder-item"> Accountability </a> <a href="/en/faq" class="Mobile-overlay-folder-item"> FAQ </a> <a href="/en/business-registration" class="Mobile-overlay-folder-item"> Join the Program </a> </div> <div class="Mobile-overlay-folder" data-controller-folder="en/join-the-program"> <button class="Mobile-overlay-folder-item Mobile-overlay-folder-item--toggle" data-controller-folder-toggle="en/join-the-program"> <span class="Mobile-overlay-folder-item--toggle-label">Back</span> </button> <a href="/en/business-registration" class="Mobile-overlay-folder-item"> Register </a> <a href="/en/news" class="Mobile-overlay-folder-item"> News </a> <a href="/en/about-daac" class="Mobile-overlay-folder-item"> About the DAAC </a> </div> <div class="Mobile-overlay-folder" data-controller-folder="fr/au-sujet-du-programme"> <button class="Mobile-overlay-folder-item Mobile-overlay-folder-item--toggle" data-controller-folder-toggle="fr/au-sujet-du-programme"> <span class="Mobile-overlay-folder-item--toggle-label">Back</span> </button> <a href="/fr/les-principes" class="Mobile-overlay-folder-item"> Principes de la DAAC </a> <a href="/fr/responsabilite" class="Mobile-overlay-folder-item"> Responsabilité </a> <a href="/fr/faq" class="Mobile-overlay-folder-item"> Foire aux questions </a> <a href="/fr/joindre" class="Mobile-overlay-folder-item"> Adhérer au programme </a> </div> <div class="Mobile-overlay-folder" data-controller-folder="fr/joindre"> <button class="Mobile-overlay-folder-item Mobile-overlay-folder-item--toggle" data-controller-folder-toggle="fr/joindre"> <span class="Mobile-overlay-folder-item--toggle-label">Back</span> </button> <a href="/fr/sinscrire" class="Mobile-overlay-folder-item"> S’inscrire </a> <a href="/fr/actualites" class="Mobile-overlay-folder-item"> Actualités </a> <a href="/fr/au-sujet" class="Mobile-overlay-folder-item"> Au sujet de la DAAC </a> </div> </div> </div> <button class="Mobile-overlay-close" data-controller="MobileOverlayToggle" aria-label="Close navigation menu"> <svg class="Icon Icon--close" viewBox="0 0 16 16"> <use xlink:href="/assets/ui-icons.svg#close-icon"></use> </svg> </button> <div class="Mobile-overlay-back" data-controller="MobileOverlayToggle"></div> </div> </div> <div class="Parallax-host-outer"> <div class="Parallax-host" data-parallax-host> </div> </div> <div class="Site" data-nc-base="header" data-controller="AncillaryLayout"> <div class="sqs-announcement-bar-dropzone"></div> <header class="Header Header--top"> <div class="Header-inner Header-inner--top" data-nc-group="top"> <div data-nc-container="top-left"> <div class="Header-search" data-nc-element="search"> <form class="Header-search-form" action="/search" method="get"> <input class="Header-search-form-input" name="q" type="text" spellcheck="false" value="" autocomplete="off" placeholder="Search" /> <button class="Header-search-form-submit" type="submit" data-test="template-search"> <svg class="Icon Icon--search--small" viewBox="0 0 15 15"> <use xlink:href="/assets/ui-icons.svg#search-icon--small"></use> </svg> <svg class="Icon Icon--search" viewBox="0 0 20 20"> <use xlink:href="/assets/ui-icons.svg#search-icon"></use> </svg> </button> </form> </div> </div> <div data-nc-container="top-center"> <div class="Header-account" data-nc-element="account" data-controller="UserAccountLink"> <button class="user-accounts-text-link"> <span class="unauth">Sign In</span> <span class="auth">My Account</span> </button> <div class="user-accounts-icon"> <svg class="Icon Icon--user-accounts" viewBox="0 0 28 28"> <use class="use--odd" xlink:href="/assets/ui-icons.svg#accounts-icon--odd"></use> <use class="use--even" xlink:href="/assets/ui-icons.svg#accounts-icon--even"></use> </svg> </div> </div> <div class="Header-social" data-nc-element="social"> <nav class="SocialLinks" data-content-field="connected-accounts"> <div class="SocialLinks-inner"> <a href="http://linkedin.com/company/daacanada" target="_blank" class="SocialLinks-link linkedin-unauth" style=""> <div> <svg class="SocialLinks-link-svg" viewBox="0 0 64 64"> <use class="SocialLinks-link-icon" xlink:href="#linkedin-unauth-icon"></use> <use class="SocialLinks-link-mask" xlink:href="#linkedin-unauth-mask"></use> </svg> </div> </a><a href="https://www.facebook.com/daacanada/" target="_blank" class="SocialLinks-link facebook-unauth" style=""> <div> <svg class="SocialLinks-link-svg" viewBox="0 0 64 64"> <use class="SocialLinks-link-icon" xlink:href="#facebook-unauth-icon"></use> <use class="SocialLinks-link-mask" xlink:href="#facebook-unauth-mask"></use> </svg> </div> </a><a href="https://www.instagram.com/youradchoices/" target="_blank" class="SocialLinks-link instagram-unauth" style=""> <div> <svg class="SocialLinks-link-svg" viewBox="0 0 64 64"> <use class="SocialLinks-link-icon" xlink:href="#instagram-unauth-icon"></use> <use class="SocialLinks-link-mask" xlink:href="#instagram-unauth-mask"></use> </svg> </div> </a><a href="https://bsky.app/profile/daacanada.bsky.social" target="_blank" class="SocialLinks-link url" style=""> <div> <svg class="SocialLinks-link-svg" viewBox="0 0 64 64"> <use class="SocialLinks-link-icon" xlink:href="#url-icon"></use> <use class="SocialLinks-link-mask" xlink:href="#url-mask"></use> </svg> </div> </a> </div> </nav> </div> </div> <div data-nc-container="top-right"> </div> </div> </header> <div class="Site-inner Site-inner--index"> <header class="Header Header--bottom"> <div class="Header-inner Header-inner--bottom" data-nc-group="bottom"> <div data-nc-container="bottom-left"> <nav class="Header-nav Header-nav--primary" data-nc-element="primary-nav" data-content-field="navigation"> <div class="Header-nav-inner"> <span class="Header-nav-item Header-nav-item--folder"> <a href="/en/about-the-program" class="Header-nav-folder-title" data-controller="HeaderNavFolderTouch">About the Program</a> <span class="Header-nav-folder"> <a href="/en/principles" class="Header-nav-folder-item">DAAC Principles</a> <a href="/en/about-adchoices" class="Header-nav-folder-item">Program Framework</a> <a href="/en/accountability" class="Header-nav-folder-item">Accountability</a> <a href="/en/faq" class="Header-nav-folder-item" data-test="template-nav">FAQ</a> <a href="/en/business-registration" class="Header-nav-folder-item">Join the Program</a> </span> </span><a href="/en/tools" class="Header-nav-item" data-test="template-nav">Tools</a><a href="/en/participating-companies" class="Header-nav-item">Participants</a><a href="/en/accountability" class="Header-nav-item" data-test="template-nav">Accountability</a><span class="Header-nav-item Header-nav-item--folder"> <a href="/en/join-the-program" class="Header-nav-folder-title" data-controller="HeaderNavFolderTouch">Join Us</a> <span class="Header-nav-folder"> <a href="/en/business-registration" class="Header-nav-folder-item">Register</a> <a href="/en/news" class="Header-nav-folder-item" data-test="template-nav">News</a> <a href="/en/about-daac" class="Header-nav-folder-item">About the DAAC</a> </span> </span><a href="/en/consumers" class="Header-nav-item" data-test="template-nav">For Consumers</a><span class="Header-nav-item Header-nav-item--folder"> <a href="/fr/au-sujet-du-programme" class="Header-nav-folder-title" data-controller="HeaderNavFolderTouch">Au sujet du programme</a> <span class="Header-nav-folder"> <a href="/fr/les-principes" class="Header-nav-folder-item">Principes de la DAAC</a> <a href="/fr/responsabilite" class="Header-nav-folder-item">Responsabilité</a> <a href="/fr/faq" class="Header-nav-folder-item" data-test="template-nav">Foire aux questions</a> <a href="/fr/joindre" class="Header-nav-folder-item">Adhérer au programme</a> </span> </span><a href="/fr/outils" class="Header-nav-item" data-test="template-nav">Outils</a><a href="/fr/participants" class="Header-nav-item">Participants</a><a href="/fr/responsabilite" class="Header-nav-item" data-test="template-nav">Responsabilité</a><span class="Header-nav-item Header-nav-item--folder"> <a href="/fr/joindre" class="Header-nav-folder-title" data-controller="HeaderNavFolderTouch">Nous joindre</a> <span class="Header-nav-folder"> <a href="/fr/sinscrire" class="Header-nav-folder-item">S’inscrire</a> <a href="/fr/actualites" class="Header-nav-folder-item" data-test="template-nav">Actualités</a> <a href="/fr/au-sujet" class="Header-nav-folder-item">Au sujet de la DAAC</a> </span> </span><a href="/fr/consommateurs" class="Header-nav-item" data-test="template-nav">Pour les consommateurs</a> </div> </nav> </div> <div data-nc-container="bottom-center"> <a href="/" class="Header-branding" data-nc-element="branding" data-content-field="site-title"> <img src="//images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png" alt="AdChoices in Canada" sizes="320px" class="Header-branding-logo" style="display:block" srcset="//images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=100w 100w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=300w 300w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=500w 500w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=750w 750w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=1000w 1000w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=1500w 1500w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </a> <div class="Header-tagline" data-nc-element="tagline">The Canadian AdChoices self-regulatory program, administered by the Digital Advertising Alliance of Canada</div> </div> <div data-nc-container="bottom-right"> <nav class="Header-nav Header-nav--secondary" data-nc-element="secondary-nav" data-content-field="navigation"> </nav> </div> </div> </header> <div class="Content-outer"> <main class="Index" data-collection-id="5c7d571e7817f77ad94b92a6" data-controller="IndexFirstSectionHeight, Parallax, IndexNavigation"> <section id="fr/quest-ce-que-la-publicite-ciblee-par-centres-dinteret" class="Index-page" data-collection-id="5c7d5adcf4e1fc6a4a91414d" data-parallax-id="5c7d5adcf4e1fc6a4a91414d" data-edit-main-image="Background"> <div class="Index-page-scroll-indicator hidden" data-controller="ScrollIndicator"> <div class="Index-page-scroll-indicator-text">Scroll</div> <svg class="Index-page-scroll-indicator-arrow Icon Icon--caretLarge--down" viewBox="0 0 48 23"> <use xlink:href="/assets/ui-icons.svg#caret-down-large-icon"></use> </svg> <div class="Index-page-scroll-indicator-line"></div> </div> <div class="Index-page-content "> <div class="sqs-layout sqs-grid-12 columns-12" data-type="page" data-updated-on="1736189081318" id="page-5c7d5adcf4e1fc6a4a91414d"><div class="row sqs-row"><div class="col sqs-col-6 span-6"><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="4.3737574552683895" data-block-type="21" id="block-3328fdc50ac5fedc616d"><div class="sqs-block-content"> </div></div><div class="sqs-block html-block sqs-block-html" data-block-type="2" id="block-636da72406b15c4e5f0f"><div class="sqs-block-content"> <div class="sqs-html-content"> <h1 style="white-space:pre-wrap;">Qu’est-ce que la publicité ciblée par centres d’intérêt?</h1><h2 style="white-space:pre-wrap;">Il s’agit de toute publicité qui présente les bons produits au bon auditoire au bon moment.</h2><p class="" style="white-space:pre-wrap;">La plupart des publicités en ligne ne vous ciblent pas en particulier, mais ciblent plutôt des catégories de données telles que vos données démographiques probables (âge, sexe), vos intérêts (automobiles, voyages, chaussures), l’endroit où vous habitez, les sites Web que vous consultez ou encore, les applications que vous utilisez.<br><br></p><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p> </div> </div></div></div><div class="col sqs-col-6 span-6"><div class="sqs-block image-block sqs-block-image" data-block-type="5" id="block-ebd60232a4fb35afbe4f"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-below design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:1200px;" > <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:97.5%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549062533683-83B820V8S8LYFRA7WN8R/DAAC-WALKCYCLE-BLUEslower.gif" data-image="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549062533683-83B820V8S8LYFRA7WN8R/DAAC-WALKCYCLE-BLUEslower.gif" data-image-dimensions="1200x1170" data-image-focal-point="0.5,0.5" alt="DAAC-WALKCYCLE-BLUEslower.gif" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549062533683-83B820V8S8LYFRA7WN8R/DAAC-WALKCYCLE-BLUEslower.gif" width="1200" height="1170" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 50vw, 50vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549062533683-83B820V8S8LYFRA7WN8R/DAAC-WALKCYCLE-BLUEslower.gif?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549062533683-83B820V8S8LYFRA7WN8R/DAAC-WALKCYCLE-BLUEslower.gif?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549062533683-83B820V8S8LYFRA7WN8R/DAAC-WALKCYCLE-BLUEslower.gif?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549062533683-83B820V8S8LYFRA7WN8R/DAAC-WALKCYCLE-BLUEslower.gif?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549062533683-83B820V8S8LYFRA7WN8R/DAAC-WALKCYCLE-BLUEslower.gif?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549062533683-83B820V8S8LYFRA7WN8R/DAAC-WALKCYCLE-BLUEslower.gif?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549062533683-83B820V8S8LYFRA7WN8R/DAAC-WALKCYCLE-BLUEslower.gif?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> </figure> </div> </div></div></div></div></div> </div> </section> <section id="fr/pourquoi-je-vois-une-icone-bleue" class="Index-page" data-collection-id="5c7d5b43eef1a175eb63b803" data-parallax-id="5c7d5b43eef1a175eb63b803" data-edit-main-image="Background"> <div class="Index-page-content "> <div class="sqs-layout sqs-grid-12 columns-12" data-type="page" data-updated-on="1736189470629" id="page-5c7d5b43eef1a175eb63b803"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block spacer-block sqs-block-spacer sized vsize-1" data-aspect-ratio="0.14285714285714285" data-block-type="21" id="block-08e81841a46919fd95aa"><div class="sqs-block-content"> </div></div></div></div><div class="row sqs-row"><div class="col sqs-col-6 span-6"><div class="sqs-block html-block sqs-block-html" data-block-type="2" id="block-5b146d2ba5f658604f1c"><div class="sqs-block-content"> <div class="sqs-html-content"> <h1 style="white-space:pre-wrap;"><strong>Pourquoi je vois une icône bleue? </strong></h1><h2 style="white-space:pre-wrap;">L’icône bleue en forme de triangle que vous voyez dans des publicités, sur des sites Web et dans des applications, a pour but de vous alerter et de vous informer que des données sont recueillies ou utilisées sur l’appareil que vous utilisez, à des fins de publicité ciblée par centres d’intérêt.</h2><p class="" style="white-space:pre-wrap;">L’icône Choix de pub/AdChoices représente la promesse qu’une entreprise vous fait quant au contrôle que vous pouvez exercer sur le ciblage de ses publicités. Cliquez sur l’icône ou touchez-la pour en savoir plus.</p><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-e6c163cbbfa230dd40e6"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/fr/participants" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Entreprises participantes </a> </div> </div></div><div class="sqs-block html-block sqs-block-html" data-block-type="2" id="block-yui_3_17_2_1_1607096973277_7859"><div class="sqs-block-content"> <div class="sqs-html-content"> <p class="" style="white-space:pre-wrap;">Votre entreprise souhaite-t-elle adhérer au programme? Si oui, <a href="/fr/formule-dinscription-des-entreprises-pour-participer-au-programme-canadien-choix-de-pub"><span style="text-decoration:underline">cliquez ici</span></a>.</p> </div> </div></div><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="4.3737574552683895" data-block-type="21" id="block-yui_3_17_2_1_1552336340209_19169"><div class="sqs-block-content"> </div></div></div><div class="col sqs-col-6 span-6"><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="8.151093439363818" data-block-type="21" id="block-0cd6317c953c5f1b18ee"><div class="sqs-block-content"> </div></div><div class="sqs-block embed-block sqs-block-embed" data-block-json="{"url":"https://www.youtube-nocookie.com/embed/iOV7_KFvJZ0?controls=0","html":"<iframe class=\"embedly-embed\" src=\"//cdn.embedly.com/widgets/media.html?src=https%3A%2F%2Fwww.youtube.com%2Fembed%2FiOV7_KFvJZ0%3Ffeature%3Doembed%26controls%3D0&display_name=YouTube&url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DiOV7_KFvJZ0&image=https%3A%2F%2Fi.ytimg.com%2Fvi%2FiOV7_KFvJZ0%2Fhqdefault.jpg&key=61d05c9d54e8455ea7a9677c366be814&type=text%2Fhtml&schema=youtube-nocookie\" width=\"854\" height=\"480\" scrolling=\"no\" title=\"YouTube embed\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen=\"true\"></iframe>","resolvedBy":"embedly","width":"854","height":"480","customThumb":"5cab61ba71c10b4133dbaa1b","providerName":"YouTube","blockAnimation":"none"}" data-block-type="22" id="block-7ee25ea6af108d793038"><div class="sqs-block-content"><div class="intrinsic" style="max-width:100%"><div class="embed-block-wrapper embed-block-provider-YouTube" style="padding-bottom:56.20609%;"><div class="sqs-video-wrapper" data-html="<iframe allow="autoplay; fullscreen" scrolling="no" data-image-dimensions="854x480" allowfullscreen="true" src="//cdn.embedly.com/widgets/media.html?src=https%3A%2F%2Fwww.youtube.com%2Fembed%2FiOV7_KFvJZ0%3Ffeature%3Doembed%26controls%3D0&display_name=YouTube&url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DiOV7_KFvJZ0&image=https%3A%2F%2Fi.ytimg.com%2Fvi%2FiOV7_KFvJZ0%2Fhqdefault.jpg&key=61d05c9d54e8455ea7a9677c366be814&type=text%2Fhtml&schema=youtube-nocookie&wmode=opaque" width="854" data-embed="true" frameborder="0" title="YouTube embed" class="embedly-embed" height="480"></iframe>"><div class="sqs-video-overlay" style="opacity: 0;"><img data-src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1554735546326-OQPP832Y0EF5LPQFEO3E/FrenchThumbnail.png" data-load="false" data-image-focal-point="0.5,0.5" /><div class="sqs-video-opaque"></div><div class="sqs-video-icon"></div></div></div></div></div></div></div><div class="sqs-block image-block sqs-block-image" data-aspect-ratio="11.133200795228628" data-block-type="5" id="block-yui_3_17_2_1_1555336842542_29749"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-hidden design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:2500px;" > <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:11.133200645446777%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1555338273097-WLVIOX5H1RN4WISK4AYM/PenLogo.png" data-image="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1555338273097-WLVIOX5H1RN4WISK4AYM/PenLogo.png" data-image-dimensions="2500x362" data-image-focal-point="0.5,0.5" alt="PenLogo.png" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1555338273097-WLVIOX5H1RN4WISK4AYM/PenLogo.png" width="2500" height="362" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 50vw, 50vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1555338273097-WLVIOX5H1RN4WISK4AYM/PenLogo.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1555338273097-WLVIOX5H1RN4WISK4AYM/PenLogo.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1555338273097-WLVIOX5H1RN4WISK4AYM/PenLogo.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1555338273097-WLVIOX5H1RN4WISK4AYM/PenLogo.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1555338273097-WLVIOX5H1RN4WISK4AYM/PenLogo.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1555338273097-WLVIOX5H1RN4WISK4AYM/PenLogo.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1555338273097-WLVIOX5H1RN4WISK4AYM/PenLogo.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> </figure> </div> </div></div><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="12.326043737574553" data-block-type="21" id="block-4d75315c8c2c0f8c9b8a"><div class="sqs-block-content"> </div></div></div></div></div> </div> </section> <section id="fr/comment-vos-renseignements-sont-ils-utilises" class="Index-page" data-collection-id="5c7d5b58b208fcd40732c3bf" data-parallax-id="5c7d5b58b208fcd40732c3bf" data-edit-main-image="Background"> <div class="Index-page-content "> <div class="sqs-layout sqs-grid-12 columns-12" data-type="page" data-updated-on="1736190688731" id="page-5c7d5b58b208fcd40732c3bf"><div class="row sqs-row"><div class="col sqs-col-6 span-6"><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="4.3737574552683895" data-block-type="21" id="block-yui_3_17_2_1_1552336340209_85851"><div class="sqs-block-content"> </div></div><div class="sqs-block html-block sqs-block-html" data-block-type="2" id="block-8c21c52609059bfed545"><div class="sqs-block-content"> <div class="sqs-html-content"> <h1 style="white-space:pre-wrap;"><strong>Comment vos renseignements sont-ils utilisés?</strong></h1><h2 style="white-space:pre-wrap;">Le processus consistant à vous présenter des publicités en ligne selon vos centres d’intérêt présumés repose sur la reconnaissance de témoins (<em>cookies</em>) qui sont stockés dans vos navigateurs Web, dans des identifiants publicitaires présents sur vos appareils mobiles ou dans des jetons d’identité.</h2><p class="" style="white-space:pre-wrap;">Au fil du temps, ces renseignements recueillis par les entreprises leur permettent de vous présenter des publicités davantage susceptibles de vous intéresser. Par exemple, les personnes qui consultent des sites Web sur les automobiles pourront recevoir un plus grand nombre de publicités portant sur le modèle de voiture qui les intéresse tout particulièrement.<br><br></p> </div> </div></div></div><div class="col sqs-col-6 span-6"><div class="sqs-block spacer-block sqs-block-spacer sized vsize-1" data-block-type="21" id="block-yui_3_17_2_1_1552329073786_24541"><div class="sqs-block-content"> </div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" id="block-453d563e665933570a73"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-below design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:1391px;" > <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:100%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549389806485-ICGOX3B4QFYYGS3V3DEC/YourAdChoices-CYCLE-REDslower.gif" data-image="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549389806485-ICGOX3B4QFYYGS3V3DEC/YourAdChoices-CYCLE-REDslower.gif" data-image-dimensions="1391x1391" data-image-focal-point="0.5,0.5" alt="YourAdChoices-CYCLE-REDslower.gif" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549389806485-ICGOX3B4QFYYGS3V3DEC/YourAdChoices-CYCLE-REDslower.gif" width="1391" height="1391" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 50vw, 50vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549389806485-ICGOX3B4QFYYGS3V3DEC/YourAdChoices-CYCLE-REDslower.gif?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549389806485-ICGOX3B4QFYYGS3V3DEC/YourAdChoices-CYCLE-REDslower.gif?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549389806485-ICGOX3B4QFYYGS3V3DEC/YourAdChoices-CYCLE-REDslower.gif?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549389806485-ICGOX3B4QFYYGS3V3DEC/YourAdChoices-CYCLE-REDslower.gif?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549389806485-ICGOX3B4QFYYGS3V3DEC/YourAdChoices-CYCLE-REDslower.gif?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549389806485-ICGOX3B4QFYYGS3V3DEC/YourAdChoices-CYCLE-REDslower.gif?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549389806485-ICGOX3B4QFYYGS3V3DEC/YourAdChoices-CYCLE-REDslower.gif?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> </figure> </div> </div></div></div></div></div> </div> </section> <section id="fr/licone-et-son-fonctionnement" class="Index-page" data-collection-id="5c7d5b898165f5ef23585e9a" data-parallax-id="5c7d5b898165f5ef23585e9a" data-edit-main-image="Background"> <div class="Index-page-content "> <div class="sqs-layout sqs-grid-12 columns-12" data-type="page" data-updated-on="1736189798553" id="page-5c7d5b898165f5ef23585e9a"><div class="row sqs-row"><div class="col sqs-col-6 span-6"><div class="sqs-block spacer-block sqs-block-spacer sized vsize-1" data-aspect-ratio="0.14285714285714285" data-block-type="21" id="block-482103539fc66c314c26"><div class="sqs-block-content"> </div></div><div class="sqs-block html-block sqs-block-html" data-block-type="2" id="block-b53aea447f8f94896ab2"><div class="sqs-block-content"> <div class="sqs-html-content"> <h1 style="white-space:pre-wrap;"><strong>L’icône et son </strong>fonctionnement</h1><h2 style="white-space:pre-wrap;">L’icône Choix de pub/AdChoices sert à vous informer que des données sont recueillies ou utilisées sur votre appareil par une entreprise donnée, à des fins de publicité ciblée par centres d’intérêt.</h2><p class="" style="white-space:pre-wrap;">Choix de pub/AdChoices n’est pas une agence de publicité. Il s’agit simplement d’un avis que des dizaines d’entreprises utilisent pour vous informer que vous pouvez contrôler le flux de données qu’elles utilisent à des fins de publicité ciblée par centres d’intérêt, en cliquant sur l’icône bleue ou en la touchant pour en savoir plus ou pour refuser tout simplement ce type de publicité.</p><p class="" style="white-space:pre-wrap;">Le programme Choix de pub est conforme aux exigences stipulées par les lois canadiennes sur la protection de la vie privée.<br></p> </div> </div></div></div><div class="col sqs-col-6 span-6"><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="10.73558648111332" data-block-type="21" id="block-yui_3_17_2_1_1552336340209_30600"><div class="sqs-block-content"> </div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" id="block-6531efe823b7642dab96"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-below design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:1097px;" > <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:86.873291015625%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1548979696650-MPTF2N1KL1OYNX8EYG29/DAAC---QA-YELLOW-Web5.gif" data-image="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1548979696650-MPTF2N1KL1OYNX8EYG29/DAAC---QA-YELLOW-Web5.gif" data-image-dimensions="1097x953" data-image-focal-point="0.5,0.5" alt="DAAC---QA-YELLOW-Web5.gif" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1548979696650-MPTF2N1KL1OYNX8EYG29/DAAC---QA-YELLOW-Web5.gif" width="1097" height="953" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 50vw, 50vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1548979696650-MPTF2N1KL1OYNX8EYG29/DAAC---QA-YELLOW-Web5.gif?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1548979696650-MPTF2N1KL1OYNX8EYG29/DAAC---QA-YELLOW-Web5.gif?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1548979696650-MPTF2N1KL1OYNX8EYG29/DAAC---QA-YELLOW-Web5.gif?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1548979696650-MPTF2N1KL1OYNX8EYG29/DAAC---QA-YELLOW-Web5.gif?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1548979696650-MPTF2N1KL1OYNX8EYG29/DAAC---QA-YELLOW-Web5.gif?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1548979696650-MPTF2N1KL1OYNX8EYG29/DAAC---QA-YELLOW-Web5.gif?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1548979696650-MPTF2N1KL1OYNX8EYG29/DAAC---QA-YELLOW-Web5.gif?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> </figure> </div> </div></div></div></div></div> </div> </section> <section id="fr/licone-est-votre-balise" class="Index-page" data-collection-id="5c7d5b974785d3d5f28165bc" data-parallax-id="5c7d5b974785d3d5f28165bc" data-edit-main-image="Background"> <div class="Index-page-content "> <div class="sqs-layout sqs-grid-12 columns-12" data-type="page" data-updated-on="1736189921870" id="page-5c7d5b974785d3d5f28165bc"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block spacer-block sqs-block-spacer sized vsize-1" data-aspect-ratio="0.14285714285714285" data-block-type="21" id="block-c14f3ba31a98f2bf0ac6"><div class="sqs-block-content"> </div></div></div></div><div class="row sqs-row"><div class="col sqs-col-6 span-6"><div class="sqs-block html-block sqs-block-html" data-block-type="2" id="block-3f153af690203b5d5005"><div class="sqs-block-content"> <div class="sqs-html-content"> <h1 style="white-space:pre-wrap;"><strong>L’icône est <br>votre balise</strong></h1><h2 style="white-space:pre-wrap;">Au Canada, vous détenez des droits en matière de vie privée et les entreprises doivent les respecter. Voilà pourquoi vous voyez l’icône bleue; elle sert à vous informer et à vous permettre d’exercer un contrôle sur ce type de publicité.</h2><p class="" style="white-space:pre-wrap;">La publicité alimente l’économie du Web. Afin d’utiliser les services auxquels nous nous sommes habitués sur le Web – comme les médias sociaux, les comptes de messagerie gratuits, les sites Web que nous consultons, les applications que nous utilisons et plus encore –, ces services ont besoin d’être financés.</p><p class="" style="white-space:pre-wrap;">La publicité, tout comme d’autres formes de médias, finance ces plateformes. Lorsque le ciblage publicitaire est effectué correctement, il devient pertinent et opportun.</p><p class="" style="white-space:pre-wrap;"><br><br></p> </div> </div></div></div><div class="col sqs-col-6 span-6"><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="4.3737574552683895" data-block-type="21" id="block-yui_3_17_2_1_1552336340209_48547"><div class="sqs-block-content"> </div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" id="block-c84b46067c8f534c8ee4"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-below design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:1200px;" > <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:100%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1548979930974-MRBPA2PED5NZTHSV2XLV/DAAC---Flashlight-white-dark-Web2.gif" data-image="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1548979930974-MRBPA2PED5NZTHSV2XLV/DAAC---Flashlight-white-dark-Web2.gif" data-image-dimensions="1200x1200" data-image-focal-point="0.5,0.5" alt="DAAC---Flashlight-white-dark-Web2.gif" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1548979930974-MRBPA2PED5NZTHSV2XLV/DAAC---Flashlight-white-dark-Web2.gif" width="1200" height="1200" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 50vw, 50vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1548979930974-MRBPA2PED5NZTHSV2XLV/DAAC---Flashlight-white-dark-Web2.gif?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1548979930974-MRBPA2PED5NZTHSV2XLV/DAAC---Flashlight-white-dark-Web2.gif?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1548979930974-MRBPA2PED5NZTHSV2XLV/DAAC---Flashlight-white-dark-Web2.gif?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1548979930974-MRBPA2PED5NZTHSV2XLV/DAAC---Flashlight-white-dark-Web2.gif?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1548979930974-MRBPA2PED5NZTHSV2XLV/DAAC---Flashlight-white-dark-Web2.gif?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1548979930974-MRBPA2PED5NZTHSV2XLV/DAAC---Flashlight-white-dark-Web2.gif?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1548979930974-MRBPA2PED5NZTHSV2XLV/DAAC---Flashlight-white-dark-Web2.gif?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> </figure> </div> </div></div></div></div></div> </div> </section> <section id="fr/gestion-de-ce-que-vous-partagez" class="Index-page" data-collection-id="5c7d5ba89140b7a8c50efb4e" data-parallax-id="5c7d5ba89140b7a8c50efb4e" data-edit-main-image="Background"> <div class="Index-page-content "> <div class="sqs-layout sqs-grid-12 columns-12" data-type="page" data-updated-on="1736190656231" id="page-5c7d5ba89140b7a8c50efb4e"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block spacer-block sqs-block-spacer sized vsize-1" data-aspect-ratio="0.14285714285714285" data-block-type="21" id="block-ff6f9aea8a020e855d37"><div class="sqs-block-content"> </div></div></div></div><div class="row sqs-row"><div class="col sqs-col-6 span-6"><div class="sqs-block html-block sqs-block-html" data-block-type="2" id="block-9819e3ae80bdf85f70f7"><div class="sqs-block-content"> <div class="sqs-html-content"> <h1 style="white-space:pre-wrap;"><strong>Gestion de ce que vous partagez</strong></h1><h2 style="white-space:pre-wrap;">À l’aide du programme d’autoréglementation Choix de pub, vous pouvez refuser les publicités ciblées par centres d’intérêt et signaler tout problème avec ce type de publicité.</h2><p class="" style="white-space:pre-wrap;">Les entreprises qui s’adonnent à des pratiques de publicité ciblée par centres d’intérêts en ligne doivent respecter vos droits en matière de protection de la vie privée au Canada, en vous fournissant un avis au sujet de la collecte de données à des fins de publicité et de l’utilisation de publicités ciblées par centres d’intérêt le cas échéant. Les entreprises doivent aussi vous permettre de refuser ce type de publicité.   <br><br></p> </div> </div></div><div class="row sqs-row"><div class="col sqs-col-4 span-4"><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-19f9d4346b0edd14a191"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="small" data-button-type="tertiary" > <a href="/fr/outils" class="sqs-block-button-element--small sqs-button-element--tertiary sqs-block-button-element" > Découvrez nos outils de retrait </a> </div> </div></div></div><div class="col sqs-col-2 span-2"><div class="sqs-block spacer-block sqs-block-spacer sized vsize-1" data-aspect-ratio="0.14285714285714285" data-block-type="21" id="block-413ba49fdb8d10ecafa1"><div class="sqs-block-content"> </div></div></div></div></div><div class="col sqs-col-6 span-6"><div class="sqs-block image-block sqs-block-image" data-block-type="5" id="block-41e1ab241353ecac3305"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-below design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:1668px;" > <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:100%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549080647926-F2Q0EKS81W5INSY063I7/DAAC-Blinds-BLUE.gif" data-image="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549080647926-F2Q0EKS81W5INSY063I7/DAAC-Blinds-BLUE.gif" data-image-dimensions="1668x1668" data-image-focal-point="0.5,0.5" alt="DAAC-Blinds-BLUE.gif" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549080647926-F2Q0EKS81W5INSY063I7/DAAC-Blinds-BLUE.gif" width="1668" height="1668" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 50vw, 50vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549080647926-F2Q0EKS81W5INSY063I7/DAAC-Blinds-BLUE.gif?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549080647926-F2Q0EKS81W5INSY063I7/DAAC-Blinds-BLUE.gif?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549080647926-F2Q0EKS81W5INSY063I7/DAAC-Blinds-BLUE.gif?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549080647926-F2Q0EKS81W5INSY063I7/DAAC-Blinds-BLUE.gif?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549080647926-F2Q0EKS81W5INSY063I7/DAAC-Blinds-BLUE.gif?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549080647926-F2Q0EKS81W5INSY063I7/DAAC-Blinds-BLUE.gif?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549080647926-F2Q0EKS81W5INSY063I7/DAAC-Blinds-BLUE.gif?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> </figure> </div> </div></div></div></div><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="1.8571428571428572" data-block-type="21" id="block-yui_3_17_2_1_1552314155341_22791"><div class="sqs-block-content"> </div></div></div></div></div> </div> </section> <section id="fr/formulation-dune-plainte" class="Index-page" data-collection-id="5c7d5bb31905f4d42908193e" data-parallax-id="5c7d5bb31905f4d42908193e" data-edit-main-image="Background"> <div class="Index-page-content "> <div class="sqs-layout sqs-grid-12 columns-12" data-type="page" data-updated-on="1736190118990" id="page-5c7d5bb31905f4d42908193e"><div class="row sqs-row"><div class="col sqs-col-6 span-6"><div class="sqs-block html-block sqs-block-html" data-block-type="2" id="block-473d6ff57792bef5783a"><div class="sqs-block-content"> <div class="sqs-html-content"> <h1 style="white-space:pre-wrap;"><strong>Formulation <br>d’une plainte</strong></h1><h2 style="white-space:pre-wrap;">Les entreprises inscrites au programme d’autoréglementation Choix de pub sont tenues de rendre des comptes.</h2><p class="" style="white-space:pre-wrap;">Au Canada, les plaintes sont acceptées et traitées par un organisme d’application indépendant, les Normes de la publicité.  <br><br></p> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-ccd4bce4228bf317c40e"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/fr/responsabilite" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > En savoir plus </a> </div> </div></div></div><div class="col sqs-col-6 span-6"><div class="sqs-block spacer-block sqs-block-spacer sized vsize-1" data-block-type="21" id="block-20655c4a28ad0a96d114"><div class="sqs-block-content"> </div></div><div class="sqs-block image-block sqs-block-image" data-aspect-ratio="42.33576642335766" data-block-type="5" id="block-4164957bd814300e455b"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-hidden design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:274px;" > <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:42.33576583862305%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1552336803309-D3R3P63SO7OBHVB6NVUM/normes-logo.png" data-image="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1552336803309-D3R3P63SO7OBHVB6NVUM/normes-logo.png" data-image-dimensions="274x122" data-image-focal-point="0.5,0.5" alt="normes-logo.png" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1552336803309-D3R3P63SO7OBHVB6NVUM/normes-logo.png" width="274" height="122" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 50vw, 50vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1552336803309-D3R3P63SO7OBHVB6NVUM/normes-logo.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1552336803309-D3R3P63SO7OBHVB6NVUM/normes-logo.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1552336803309-D3R3P63SO7OBHVB6NVUM/normes-logo.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1552336803309-D3R3P63SO7OBHVB6NVUM/normes-logo.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1552336803309-D3R3P63SO7OBHVB6NVUM/normes-logo.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1552336803309-D3R3P63SO7OBHVB6NVUM/normes-logo.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1552336803309-D3R3P63SO7OBHVB6NVUM/normes-logo.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> </figure> </div> </div></div></div></div></div> </div> </section> <nav class="Index-nav"> <div class="Index-nav-inner"> <a href="#fr/quest-ce-que-la-publicite-ciblee-par-centres-dinteret" class="Index-nav-item active"> <div class="Index-nav-indicator"></div> <div class="Index-nav-text"><span>Qu’est-ce que la publicité ciblée par centres d’intérêt?</span></div> </a> <a href="#fr/pourquoi-je-vois-une-icone-bleue" class="Index-nav-item"> <div class="Index-nav-indicator"></div> <div class="Index-nav-text"><span>Pourquoi je vois une icône bleue?</span></div> </a> <a href="#fr/comment-vos-renseignements-sont-ils-utilises" class="Index-nav-item"> <div class="Index-nav-indicator"></div> <div class="Index-nav-text"><span>Comment vos renseignements sont-ils utilisés?</span></div> </a> <a href="#fr/licone-et-son-fonctionnement" class="Index-nav-item"> <div class="Index-nav-indicator"></div> <div class="Index-nav-text"><span>L’icône et son fonctionnement</span></div> </a> <a href="#fr/licone-est-votre-balise" class="Index-nav-item"> <div class="Index-nav-indicator"></div> <div class="Index-nav-text"><span>L’icône est votre balise</span></div> </a> <a href="#fr/gestion-de-ce-que-vous-partagez" class="Index-nav-item"> <div class="Index-nav-indicator"></div> <div class="Index-nav-text"><span>Gestion de ce que vous partagez</span></div> </a> <a href="#fr/formulation-dune-plainte" class="Index-nav-item"> <div class="Index-nav-indicator"></div> <div class="Index-nav-text"><span>Formulation d’une plainte</span></div> </a> </div> </nav> </main> </div> </div> <footer class="Footer" role="contentinfo" data-controller="FooterBreakpoints"> <div class="Footer-inner clear"> <div class="sqs-layout sqs-grid-12 columns-12 Footer-blocks Footer-blocks--top sqs-alternate-block-style-container" data-layout-label="Footer Top Blocks" data-type="block-field" data-updated-on="1739218089902" id="footerBlocksTop"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="0.14285714285714285" data-block-type="21" id="block-yui_3_17_2_1_1553289304330_43509"><div class="sqs-block-content"> </div></div><div class="row sqs-row"><div class="col sqs-col-1 span-1"><div class="sqs-block image-block sqs-block-image" data-block-type="5" id="block-yui_3_17_2_1_1549292270993_222405"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-hidden design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:80px;" > <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:100%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549298461095-S3C6Y3ZERHJ017LH14W5/DAAC+Square+black_offwhite-80px.png" data-image="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549298461095-S3C6Y3ZERHJ017LH14W5/DAAC+Square+black_offwhite-80px.png" data-image-dimensions="80x80" data-image-focal-point="0.5,0.5" alt="DAAC Square black_offwhite-80px.png" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549298461095-S3C6Y3ZERHJ017LH14W5/DAAC+Square+black_offwhite-80px.png" width="80" height="80" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 8.333333333333332vw, 8.333333333333332vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549298461095-S3C6Y3ZERHJ017LH14W5/DAAC+Square+black_offwhite-80px.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549298461095-S3C6Y3ZERHJ017LH14W5/DAAC+Square+black_offwhite-80px.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549298461095-S3C6Y3ZERHJ017LH14W5/DAAC+Square+black_offwhite-80px.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549298461095-S3C6Y3ZERHJ017LH14W5/DAAC+Square+black_offwhite-80px.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549298461095-S3C6Y3ZERHJ017LH14W5/DAAC+Square+black_offwhite-80px.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549298461095-S3C6Y3ZERHJ017LH14W5/DAAC+Square+black_offwhite-80px.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1549298461095-S3C6Y3ZERHJ017LH14W5/DAAC+Square+black_offwhite-80px.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> </figure> </div> </div></div></div><div class="col sqs-col-11 span-11"><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-yui_3_17_2_1_1553289304330_30034"><div class="sqs-block-content"> <div class="sqs-html-content"> <h2 style="white-space:pre-wrap;">Digital Advertising Alliance of Canada</h2><p class="" style="white-space:pre-wrap;">PO Box 97045, Toronto, Ontario, M6R 3B3</p> </div> </div></div><div class="sqs-block socialaccountlinks-v2-block sqs-block-socialaccountlinks-v2" data-block-type="54" id="block-yui_3_17_2_1_1635881524925_48236"><div class="sqs-block-content"> <div class="sqs-svg-icon--outer social-icon-alignment-left social-icons-color-white social-icons-size-large social-icons-shape-circle social-icons-style-solid" > <style> #block-yui_3_17_2_1_1635881524925_48236 .social-icons-style-border .sqs-svg-icon--wrapper { box-shadow: 0 0 0 2px inset; border: none; } </style> <nav class="sqs-svg-icon--list"> <a href="http://linkedin.com/company/daacanada" target="_blank" class="sqs-svg-icon--wrapper linkedin-unauth" aria-label="LinkedIn"> <div> <svg class="sqs-svg-icon--social" viewBox="0 0 64 64"> <use class="sqs-use--icon" xlink:href="#linkedin-unauth-icon"></use> <use class="sqs-use--mask" xlink:href="#linkedin-unauth-mask"></use> </svg> </div> </a><a href="https://www.facebook.com/daacanada/" target="_blank" class="sqs-svg-icon--wrapper facebook-unauth" aria-label="Facebook"> <div> <svg class="sqs-svg-icon--social" viewBox="0 0 64 64"> <use class="sqs-use--icon" xlink:href="#facebook-unauth-icon"></use> <use class="sqs-use--mask" xlink:href="#facebook-unauth-mask"></use> </svg> </div> </a><a href="https://www.instagram.com/youradchoices/" target="_blank" class="sqs-svg-icon--wrapper instagram-unauth" aria-label="Instagram"> <div> <svg class="sqs-svg-icon--social" viewBox="0 0 64 64"> <use class="sqs-use--icon" xlink:href="#instagram-unauth-icon"></use> <use class="sqs-use--mask" xlink:href="#instagram-unauth-mask"></use> </svg> </div> </a><a href="https://bsky.app/profile/daacanada.bsky.social" target="_blank" class="sqs-svg-icon--wrapper url" aria-label="URL"> <div> <svg class="sqs-svg-icon--social" viewBox="0 0 64 64"> <use class="sqs-use--icon" xlink:href="#url-icon"></use> <use class="sqs-use--mask" xlink:href="#url-mask"></use> </svg> </div> </a> </nav> </div> </div></div></div></div><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="0.14285714285714285" data-block-type="21" id="block-yui_3_17_2_1_1545330314272_13744"><div class="sqs-block-content"> </div></div><div class="row sqs-row"><div class="col sqs-col-6 span-6"><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-yui_3_17_2_1_1553289304330_13176"><div class="sqs-block-content"> <div class="sqs-html-content"> <h2 style="white-space:pre-wrap;">Associations of DAAC</h2><p class="" style="white-space:pre-wrap;"><a href="https://acaweb.ca/en" target="_blank">Association of Canadian Advertisers</a><br><a href="https://a2c.quebec/en/" target="_blank">Association of Creative Communications Agencies</a><br><a href="https://thecma.ca" target="_blank">Canadian Marketing Association</a><br><a href="https://www.cmdc.ca" target="_blank">Canadian Media Directors' Council</a><br><a href="http://theica.ca/" target="_blank">Institute of Canadian Agencies</a><br><a href="https://www.iabcanada.com/" target="_blank">Interactive Advertising Bureau of Canada</a><br><br><br><strong>AdChoices</strong> is a self-regulatory program for online interest-based advertising, which helps to provide notice, transparency, and accountability from the advertising sector to consumers.</p><p class="" style="white-space:pre-wrap;"><strong>The Digital Advertising Alliance of Canada (DAAC)</strong> is a federal not-for-profit association responsible for administering the AdChoices self-regulatory program in Canada.</p><p class="" style="white-space:pre-wrap;"><br></p> </div> </div></div><div class="row sqs-row"><div class="col sqs-col-3 span-3"><div class="sqs-block image-block sqs-block-image" data-aspect-ratio="28.085106382978726" data-block-type="5" id="block-yui_3_17_2_1_1718290406784_11459"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-below design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:625px;" > <a class=" sqs-block-image-link " href="https://piccasoawards.ca/winners" target="_blank" > <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:28.085105895996094%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png" data-image="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png" data-image-dimensions="625x201" data-image-focal-point="0.5,0.5" alt="The PICCASO Awards Canada logo" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png" width="625" height="201" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 25vw, 25vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> </a> <figcaption class="image-caption-wrapper"> <div class="image-caption"><p class="" style="white-space:pre-wrap;">The DAAC is the proud recipient of the 2024 PICCASO Award for Not for Profit Leadership in Canada</p></div> </figcaption> </figure> </div> </div></div></div><div class="col sqs-col-3 span-3"><div class="sqs-block spacer-block sqs-block-spacer sized vsize-1" data-block-type="21" id="block-yui_3_17_2_1_1718290406784_17315"><div class="sqs-block-content"> </div></div></div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1720188539658_25225"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/en/how-to-join" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Join Us </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1552314477327_8995"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/en/about-daac" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > About DAAC </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1552314477327_21391"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/en/news" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > News </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1553536265944_11447"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/en/legal" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Legal </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1552314477327_19880"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/en/privacy-policy" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Privacy Policy </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1562767042032_11557"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="https://politicalads.ca/" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" target="_blank" > Political Ads Program </a> </div> </div></div></div><div class="col sqs-col-6 span-6"><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-yui_3_17_2_1_1553289304330_23012"><div class="sqs-block-content"> <div class="sqs-html-content"> <h2 style="white-space:pre-wrap;">Associations de DAAC</h2><p class="" style="white-space:pre-wrap;"><a href="https://acaweb.ca/fr/" target="_blank">Association canadienne des annonceurs</a><br><a href="https://a2c.quebec/" target="_blank">Association des agences de communication créative</a><br><a href="https://thecma.ca" target="_blank">Association canadienne du marketing </a> <a href="https://www.iabcanada.com/fr/" target="_blank">Bureau de la publicité interactive du Canada</a><br><a href="https://www.cmdc.ca" target="_blank">Canadian Media Directors' Council</a><br><a href="http://theica.ca" target="_blank">Institut des agences canadiennes</a><br><br><br><strong>Choix de pub</strong> est un programme d’autoréglementation de la publicité ciblée par centres d’intérêt en ligne visant à fournir aux consommateurs des avis, une transparence et une responsabilité de la part  du secteur de la publicité en ligne.</p><p class="" style="white-space:pre-wrap;"><strong>L’Alliance de la publicité numérique du Canada (DAAC</strong>) est un regroupement sans but lucratif d’associations professionnelles, chargé d’administrer le programme d’autoréglementation canadien Choix de pub.<br> </p> </div> </div></div><div class="row sqs-row"><div class="col sqs-col-3 span-3"><div class="sqs-block image-block sqs-block-image" data-block-type="5" id="block-yui_3_17_2_1_1718312667951_11563"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-below design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:625px;" > <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:32.15999984741211%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png" data-image="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png" data-image-dimensions="625x201" data-image-focal-point="0.5,0.5" alt="" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png" width="625" height="201" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 25vw, 25vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> <figcaption class="image-caption-wrapper"> <div class="image-caption"><p class="" style="white-space:pre-wrap;">La DAAC est la fière récipiendaire d’un prix  PICCASO Canada 2024 dans la catégorie « Leadership à but non lucratif » </p></div> </figcaption> </figure> </div> </div></div></div><div class="col sqs-col-3 span-3"><div class="sqs-block spacer-block sqs-block-spacer sized vsize-1" data-block-type="21" id="block-yui_3_17_2_1_1718312667951_27464"><div class="sqs-block-content"> </div></div></div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1720188539658_34701"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/fr/enregistrement-dentreprise" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Rejoignez-nous </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1547497934081_7701"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/fr/au-sujet" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Au sujet de la DAAC </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1549292270993_166409"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/fr/actualites" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Actualités </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1553536265944_12413"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/fr/juridique" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Juridique </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1544048323512_49639"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/fr/politique-de-confidentialite" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Politique de confidentialité </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1562767042032_13204"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="https://politicalads.ca/fr/" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" target="_blank" > Programme Publicité politique </a> </div> </div></div></div></div><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-yui_3_17_2_1_1547497934081_9359"><div class="sqs-block-content"> <div class="sqs-html-content"> <p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><p style="text-align:center;white-space:pre-wrap;" class="">© 2025 Digital Advertising Alliance Of Canada<br></p> </div> </div></div><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="5.314009661835748" data-block-type="21" id="block-yui_3_17_2_1_1547134459328_24998"><div class="sqs-block-content"> </div></div></div></div></div> <div class="Footer-middle"> <div class="Footer-business"> <div class="Footer-business-info"> <div class="Footer-business-info-item Footer-business-info-item--name">Digital Advertising Alliance of Canada (DAAC)</div> <div class="Footer-business-info-item">33 Bloor Street East, Suite 303,</div> <div class="Footer-business-info-item">Toronto, Ontario, M4W 3H1,</div> <div class="Footer-business-info-item Footer-business-info-item--country">Canada</div> <a href="mailto:info@daac.ca" title="info@daac.ca" target="_blank" class="Footer-business-info-item Footer-business-info-item--email">info@daac.ca</a> </div> <div class="Footer-business-hours"> <div class="Footer-business-hours-heading">Hours</div> <div 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