AI for Marketers Summit on LinkedIn: Learn how AI-powered modeling is transforming marketing measurement and…

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This article explores the critical role AI plays in helping marketers quickly assess campaign performance and optimize future investments. With marketing budgets under scrutiny, AI-driven attribution and modeling offer timely, data-informed insights that can make or break a brand’s success. Read more here: <a class="link" href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fhubs%2Ely%2FQ02Tj6py0&urlhash=af_E&trk=public_post-text" target="_self" rel="nofollow" data-tracking-control-name="public_post-text" data-tracking-will-navigate>https://hubs.ly/Q02Tj6py0</a></p>  </div> <ul class="grid grid-cols-6 grid-rows-[60%_40%] w-main-feed-card-media feed-images-content list-none pl-0 " data-test-id="feed-images-content"> <li class="bg-color-background-container-tint text-[0px] col-span-full row-span-full " data-test-id="feed-images-content__list-item" data-position="0"> <img class="lazy-load w-full object-cover object-center h-full babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D5610AQFa2X6QpstjCw/image-shrink_800/image-shrink_800/0/1729188127135?e=2147483647&v=beta&t=M92uV867aTwyLCpgu0MaTUTF16Gv5BvtgP93fYO_FRY" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/921ynb2z53z33mhm3061qvjag" alt="No alternative text description for this 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Please join us at the SF Tower to learn more about how to use data and AI to power marketing experience. When: June 11th, 1:00pm -5:00pm Where: SF Tower Sign up below, and see you there!</p>  </div>  <a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fdatadrivenmarketingworkshop-bb5d%2Esplashthat%2Ecom%2F&urlhash=gT2M&trk=public_post_reshare_feed-article-content" target="_self" data-tracking-control-name="public_post_reshare_feed-article-content" data-tracking-will-navigate class="flex flex-col feed-article-content" data-test-id="article-content"> <img alt="Data-Driven Marketing Workshop - San Francisco" class="lazy-load w-main-feed-card-media object-cover babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/sync/v2/D5627AQGnA9PgFEQX7g/articleshare-shrink_800/articleshare-shrink_800/0/1716679918360?e=2147483647&v=beta&t=eHBVPdtdhY0uYtGDIrCQ0EtLTE92kaPgS7ej3A9jbHM" data-ghost-classes="tw-feed-content-ghost-image" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/42byfw7gh464l64dlwodbbdez">  <section class="flex justify-between 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break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">Calling all Marketers!! 🔊 Are you leveraging your data to create personalized experiences for your customers? Please join us at the SF Tower to learn more about how to use data and AI to power marketing experience. When: June 11th, 1:00pm -5:00pm Where: SF Tower Sign up below, and see you there!</p>  </div>  <a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fdatadrivenmarketingworkshop-bb5d%2Esplashthat%2Ecom%2F&urlhash=gT2M&trk=public_post_feed-article-content" target="_self" data-tracking-control-name="public_post_feed-article-content" data-tracking-will-navigate class="flex flex-col feed-article-content" data-test-id="article-content"> <img alt="Data-Driven Marketing Workshop - San Francisco" class="lazy-load w-main-feed-card-media object-cover babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/sync/v2/D5627AQGnA9PgFEQX7g/articleshare-shrink_800/articleshare-shrink_800/0/1716679918360?e=2147483647&v=beta&t=eHBVPdtdhY0uYtGDIrCQ0EtLTE92kaPgS7ej3A9jbHM" data-ghost-classes="tw-feed-content-ghost-image" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/42byfw7gh464l64dlwodbbdez">  <section class="flex justify-between article-content__header py-1"> 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Dive into our latest article to discover how AI is revolutionizing digital marketing, and explore the top tools reshaping the industry. From chatbots to predictive analytics, get ready to supercharge your marketing efforts with AI-driven strategies at <a class="link" href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Flnkd%2Ein%2Fe5ZDw44q&urlhash=L6Gj&trk=public_post-text" target="_self" rel="nofollow" data-tracking-control-name="public_post-text" data-tracking-will-navigate>https://lnkd.in/e5ZDw44q</a></p>  </div> <ul class="grid grid-cols-6 grid-rows-[60%_40%] w-main-feed-card-media feed-images-content list-none pl-0 " data-test-id="feed-images-content"> <li class="bg-color-background-container-tint text-[0px] col-span-full row-span-full " data-test-id="feed-images-content__list-item" data-position="0"> <img class="lazy-load w-full object-cover object-center h-full babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E22AQF4ls4_DViKDg/feedshare-shrink_800/feedshare-shrink_800/0/1716367622554?e=2147483647&v=beta&t=OfP71Q5CKGwX-u_cf3DvTtTqDFveSSEdr2z7mQGCYvw" 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break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">In today’s marketing landscape, professionals must handle everything—from strategy and content creation to data analysis and design. But not every marketer is an expert in all areas. That’s where AI in marketing comes into play, transforming generalists into “generalized specialists” by assisting them across disciplines. Read our blog below to learn more!</p>  </div>  <a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Ftunatraffic%2Ecom%2Fideas%2Fturning-marketing-generalists-into-generalized-specialists%2F&urlhash=HL3U&trk=public_post_feed-article-content" target="_self" data-tracking-control-name="public_post_feed-article-content" data-tracking-will-navigate class="flex flex-col feed-article-content" data-test-id="article-content"> <img alt="Turning Marketing Generalists into Generalized Specialists: How AI Empowers Marketers to Excel Across Disciplines" class="lazy-load w-main-feed-card-media object-cover babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/sync/v2/D5627AQEAi00WEQBbDw/articleshare-shrink_800/articleshare-shrink_800/0/1729534109704?e=2147483647&v=beta&t=a3NcYYQujrYuKiOfMxAmvq5mc4qLXgZjpxYDk-Suc7U" data-ghost-classes="tw-feed-content-ghost-image" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/42byfw7gh464l64dlwodbbdez">  <section class="flex justify-between article-content__header py-1"> <header> <h2 class="tw-feed-content-title" dir="ltr" data-test-id="article-content__title"> Turning Marketing Generalists into Generalized Specialists: How AI Empowers Marketers to Excel Across Disciplines </h2> <h3 class="tw-feed-content-subtitle" data-test-id="article-content__subtitle"> https://tunatraffic.com </h3> </header>  </section> </a> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Ftuna-traffic_turning-marketing-generalists-into-generalized-activity-7254192225704714240-A66k&trk=public_post_social-actions-reactions" target="_self" data-tracking-control-name="public_post_social-actions-reactions" data-tracking-will-navigate 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class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fmanjiry-tamhane-bb21782_ai-marketingeffectiveness-futureinsights-activity-7186359133661483009-zV4n&trk=public_post_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="public_post_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7186359133661483009" data-semaphore-tracking-prefix="public_post_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary 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Join Gain Theory's NA CEO <a class="link" href="https://www.linkedin.com/in/so-analytics?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>Shawn O'Neal</a> as we delve into how AI is reshaping marketing measurement. Discover how GenAI can drive deeper insights, optimise campaigns in real-time, and unlock better business results. Don't miss this opportunity to stay ahead in the evolving marketing effectiveness landscape: <a class="link" href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Flnkd%2Ein%2Fe3GZB2YN&urlhash=v21R&trk=public_post-text" target="_self" rel="nofollow" data-tracking-control-name="public_post-text" data-tracking-will-navigate>https://lnkd.in/e3GZB2YN</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fai&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#AI</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fmarketingeffectiveness&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#MarketingEffectiveness</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Ffutureinsights&trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate>#FutureInsights</a></p>  </div> <article aria-label="Reshared post" class="relative pt-1.5 px-2 pb-1 mb-1 babybear:pt-0.5 babybear:pb-0 babybear:mb-0 container-lined bg-color-background-container feed-reshare-content" data-test-id="feed-reshare-content" data-attributed-urn="urn:li:share:7181319768711299072" data-activity-urn="urn:li:activity:7181319770170916865" tabindex="0"> <div class="flex items-center font-sans" data-test-id="feed-reshare-content__entity-lockup"> <a href="https://www.linkedin.com/company/gaintheory?trk=public_post_reshare_feed-actor-image" target="_self" class="relative" data-tracking-control-name="public_post_reshare_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0BAQGBsVV-0WpvtQ/company-logo_100_100/company-logo_100_100/0/1688023590541/gaintheory_logo?e=2147483647&v=beta&t=RK8tkvE60sTnafuX1RWjMDQRVFm83meuJKkvPxfsLJE" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for Gain Theory, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/company/gaintheory?trk=public_post_reshare_feed-actor-name" target="_self" data-tracking-control-name="public_post_reshare_feed-actor-name" aria-label="View organization page for Gain Theory" data-tracking-will-navigate> Gain Theory </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  17,624 followers </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 8mo  </time>  </span> </div>  </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="feed-reshare-content__commentary">Our upcoming webinar, 'The Future of Marketing Effectiveness is AI-Driven', is gearing up to be one not to miss! Reserve your spot online today to access exclusive insights into the exciting potential of AI in marketing measurement and how brands can leverage it to boost business outcomes. Register online today 👉🏽 <a class="link" href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Flnkd%2Ein%2FgRd6qgqj&urlhash=1SXz&trk=public_post_reshare-text" target="_self" rel="nofollow" data-tracking-control-name="public_post_reshare-text" data-tracking-will-navigate>https://lnkd.in/gRd6qgqj</a></p>  </div> <ul class="grid grid-cols-6 grid-rows-[60%_40%] w-main-feed-card-media feed-images-content list-none pl-0 " data-test-id="feed-images-content"> <li class="bg-color-background-container-tint text-[0px] col-span-full row-span-full " data-test-id="feed-images-content__list-item" data-position="0"> <img class="lazy-load w-full object-cover object-center h-full babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E22AQH7UQEg7H6-0A/feedshare-shrink_2048_1536/feedshare-shrink_2048_1536/0/1712160053902?e=2147483647&v=beta&t=jdgX1JsF9q7TmTs0-IXnCGuYwN4MeQR5I6Cx1LhBYIo" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/921ynb2z53z33mhm3061qvjag" alt="No alternative text description for this image">  </li> </ul>  </article> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fmanjiry-tamhane-bb21782_ai-marketingeffectiveness-futureinsights-activity-7186359133661483009-zV4n&trk=public_post_social-actions-reactions" target="_self" data-tracking-control-name="public_post_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="22 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="22" data-singular="%numReactions%" 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data-tracking-control-name="public_post_feed-actor-name" aria-label="View profile for Dragoș LUNGU" data-tracking-will-navigate> Dragoș LUNGU </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  Customer Centric CX Marketing </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 4mo  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="public_post_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" 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Is Intent data and Gen AI among your priorities? Then listen to our on demand webinar: Evolving Your Account-Based Marketing Program and find out insights about how ABM is evolving and case studies of successful ABM programs. <a class="link" href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Flnkd%2Ein%2FdE52af-z&urlhash=zauK&trk=public_post-text" target="_self" rel="nofollow" data-tracking-control-name="public_post-text" data-tracking-will-navigate>https://lnkd.in/dE52af-z</a> </p>  </div> <ul class="grid grid-cols-6 grid-rows-[60%_40%] w-main-feed-card-media feed-images-content list-none pl-0 " data-test-id="feed-images-content"> <li class="bg-color-background-container-tint text-[0px] col-span-full row-span-full " data-test-id="feed-images-content__list-item" data-position="0"> <img class="lazy-load w-full object-cover object-center h-full babybear:max-h-[400px]" 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data-test-id="article-content__title"> How AI-Powered Data is Transforming the Future of Marketing </h2> <h3 class="tw-feed-content-subtitle" data-test-id="article-content__subtitle"> adweek.com </h3> </header>  </section> </a> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code>  <div class="social-action-bar border-t-1 border-solid border-color-border-faint min-h-[44px] items-center flex flex-wrap babybear:justify-around !m-0"> <a class="social-action-bar__button " href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Funderstanding-ecommerce_how-ai-powered-data-is-transforming-the-future-activity-7190013473009864705-7GYu&trk=public_post_like-cta" data-tracking-control-name="public_post_like-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " 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