Best Marketing Software for B2B in 2024

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data-modal="#why-fo-free" title="Why FO is free" href="#"> Why is FinancesOnline free <img src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" data-src="https://financesonline.com/media/themes/fot/dist/img/why_blue.png" data-srcset="https://financesonline.com/media/themes/fot/dist/img/why_blue.png 1x, https://financesonline.com/media/themes/fot/dist/img/why_blue@2x.png 2x" alt="Why FO is free" class="lazyload"> </a> </div> <div class="clearfix"></div> </div> <div id="fo-category-tabs" class="page-category__tabs dynamic-tabs"> <div class="main-container"> <a class="page-category__tab active big-tab" href="/c/marketing-software/b2b/" data-target="#top20-tab" data-term="821" data-nojs="true" data-small-cat="true" > <h1>Best Marketing Software for B2B in 2025</h1> </a> <a class="page-category__tab " href="/c/marketing-software/b2b/?top10" data-target="#top10-tab" data-term="821">Product Comparisons</a> </div> </div> <div id="dynamic-tab-content"> <div id="cat-top20" class="page-category__tab-content"> <div id="category-top20" class="category category--white flex-order" data-cat="821"> <div id="category-what-is" class="main-container order-2 content-visibility"> <div class="category__sections no-border"> <h3><span class="cat-icon cat-icon--what-is"></span>What is Marketing Software for B2B?</h3> <p>Marketing Software is a collection of web systems and applications that help businesses expand their outreach with profitable and engaging campaigns. There are many types of marketing programs, but most of them are designed for campaign management and resource optimization, and offer features such as data collection, branding, event scheduling, content distribution, and lead nurturing and converting. <a href="#" class="show-more-js">Show more</a><span class="show-more-hidden"> The most advanced marketing products will also come with a handy analytical suite for you to generate accurate reports. To see how marketing systems work, check our frontrunner <a href='https://reviews.financesonline.com/p/hubspot-marketing-hub/'>HubSpot Marketing Hub</a> and other popular apps in this category.<a href="#" class="show-less-js">Show less</a></span></p> <h3 id="category-how"><span class="cat-icon cat-icon--ranking"></span>How was this ranking made?</h3> <p>In order to develop this ranking of best Marketing Software for B2B we have analyzed trending applications currently available on the market, analyzing their features, how easy are they are to learn, customer support, offered integrations with other systems as well as mobile device support using our unique <a href="/scoring-methodology/" title="Scoring Methodology">SmartScore<sup>TM</sup></a> rating system. This ranking has been created by Louie Andre, our B2B expert responsible for the Marketing Software for B2B category.</p> </div> </div> <div class="main-container order-1"> <div class="col col--75 col--sm"> <div class="cats-tabs tabs"> <div class="cats-tabs__content"> <div id="cats-0" class="cats-tabs__content-inner tabs-content active"> <div class="category__rank"> <div class="category__rank-head"> <h3>List of Top 12 Marketing Software for B2B</h3> <div class="category__rank-sort"> <a data-modal="#why-fo-free" title="Why FO is free" href="#"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" data-src="https://financesonline.com/media/themes/fot/dist/img/why-smaller.png" data-srcset="https://financesonline.com/media/themes/fot/dist/img/why-smaller.png 1x, https://financesonline.com/media/themes/fot/dist/img/why-smaller@2x.png 2x" alt="Why FO is free" class="lazyload"> </a> Order by: <div class="category__rank-dd nice-dropdown" data-ajax="https://financesonline.com/wp-admin/admin-ajax.php" data-term="821" data-size="small_business" data-count="12" data-taxonomy="category_apps"> <span>Sponsored</span> <ul> <li data-sort="sponsored">Sponsored</li> <li data-sort="score">Score</li> </ul> </div> </div> </div> <div id="small_business_box"> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL2h1YnNwb3QtbWFya2V0aW5nLWh1Yi8="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="HubSpot Marketing Hub reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2019/08/hslogo2.png 186w, https://s.financesonline.com/uploads/2019/08/hslogo2-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-373528" data-id="373528" type="checkbox"> <span></span> <label for="compare-373528">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/hubspot-marketing-hub/" title="HubSpot Marketing Hub"> <span>1. </span> HubSpot Marketing Hub </a> </h4> <span>Our score: <span class="blue">9.5</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">98%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>HubSpot Marketing is an easy-to-use advanced digital marketing software solution. It is used for a variety of marketing needs and channels from SEO to social media. The platform has a CRM base complete with analytics. It has modules to manage blogs, lead generation, social monitoring, ads, and email marketing. </p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> <button type="button" data-dst="aHR0cHM6Ly9maW5hbmNlc29ubGluZS5jb20vc2VlL2h1YnNwb3RtYXJrZXRpbmcv" class=" btn" >VISIT WEBSITE</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL21vbmRheS8="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="200" height="103" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="monday.com reviews" sizes="(max-width: 200px) 100vw, 200px" data-srcset="https://s.financesonline.com/uploads/2018/01/monday1.png 200w, https://s.financesonline.com/uploads/2018/01/monday1-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-71200" data-id="71200" type="checkbox"> <span></span> <label for="compare-71200">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/monday/" title="monday.com"> <span>2. </span> monday.com </a> </h4> <span>Our score: <span class="blue">9.8</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">99%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>An industry-leading collaboration app for on-site and remote work teams. This leverages tools such as Kanban boards, Gantt charts, and workflow automations to help teams handle any type of project. It also seamlessly integrates with third-party apps to ensure easier adoption and extend its capabilities.</p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> <button type="button" data-dst="aHR0cHM6Ly9maW5hbmNlc29ubGluZS5jb20vc2VlL21vbmRheS8=" class=" btn" >VISIT WEBSITE</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL21haWxlcmxpdGUv"> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="MailerLite reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2020/01/vpdbd228d888009eafb9304609e8cb0ec7.png 186w, https://s.financesonline.com/uploads/2020/01/vpdbd228d888009eafb9304609e8cb0ec7-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-50436" data-id="50436" type="checkbox"> <span></span> <label for="compare-50436">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/mailerlite/" title="MailerLite"> <span>3. </span> MailerLite </a> </h4> <span>Our score: <span class="blue">9.0</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">89%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>An automated email marketing platform with powerful features for optimizing email campaigns. Using MailerLite, marketers can create dynamic, engaging email campaigns and set up workflows for automated email delivery. Built-in reports also provide data-backed insights into campaign results and metrics such as unsubscriber count and bounce rate. All these features come in an intuitive, visual interface for hassle-free use and onboarding. </p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> <button type="button" data-dst="aHR0cHM6Ly9maW5hbmNlc29ubGluZS5jb20vc2VlL21haWxlcmxpdGUv" class=" btn" >VISIT WEBSITE</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL3VuYm91bmNlLw=="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Unbounce reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2020/06/Unbounce-logo2.png 186w, https://s.financesonline.com/uploads/2020/06/Unbounce-logo2-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-31456" data-id="31456" type="checkbox"> <span></span> <label for="compare-31456">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/unbounce/" title="Unbounce"> <span>4. </span> Unbounce </a> </h4> <span>Our score: <span class="blue">9.1</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">94%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>A cloud-based platform designed to streamline the landing page building process. Equipped with powerful features for landing page creation and optimization, Unbounce aims to increase your conversion rate. Moreover, Unbounce is equipped with AI-powered tools to further enhance your audience’s online experience, encourage engagement, and drive your sales.</p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> <button type="button" data-dst="aHR0cHM6Ly9maW5hbmNlc29ubGluZS5jb20vc2VlL3VuYm91bmNlLw==" class=" btn" >VISIT WEBSITE</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL2FkZHNlYXJjaC8="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="AddSearch reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2019/10/AddSearch-logo2.png 186w, https://s.financesonline.com/uploads/2019/10/AddSearch-logo2-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-103844" data-id="103844" type="checkbox"> <span></span> <label for="compare-103844">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/addsearch/" title="AddSearch"> <span>5. </span> AddSearch </a> </h4> <span>Our score: <span class="blue">8.7</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">98%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>A comprehensive, visual site search for customer support, business and organizations, knowledge base websites, media and content websites, government and municipal websites, and schools and universities websites. Works on all devices, including mobile phones, tablets, and desktops. Provides instant search results with a modern interface. </p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> <button type="button" data-dst="aHR0cHM6Ly9maW5hbmNlc29ubGluZS5jb20vc2VlL2FkZHNlYXJjaC8=" class=" btn" >VISIT WEBSITE</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL3NlLXJhbmtpbmcv"> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="SE Ranking reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2019/08/SE-Ranking-logo2.png 186w, https://s.financesonline.com/uploads/2019/08/SE-Ranking-logo2-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-139667" data-id="139667" type="checkbox"> <span></span> <label for="compare-139667">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/se-ranking/" title="SE Ranking"> <span>6. </span> SE Ranking </a> </h4> <span>Our score: <span class="blue">9.6</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">94%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>A cloud-based marketing platform for SEO and marketing professionals, SE Ranking comes with tools for SEO auditing, advanced keyword analysis, keyword grouping, competitor analysis, website ranking, and others. For SEO newbies, SE Ranking also offers comprehensive checklists, SEO guides, and best practices.</p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> <button type="button" data-dst="aHR0cHM6Ly9maW5hbmNlc29ubGluZS5jb20vc2VlL3NlcmFua2luZy8=" class=" btn" >VISIT WEBSITE</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL2VuZ2FnZWJheS8="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="EngageBay reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2018/10/Engagebay-Logo-1-1.png 186w, https://s.financesonline.com/uploads/2018/10/Engagebay-Logo-1-1-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-123298" data-id="123298" type="checkbox"> <span></span> <label for="compare-123298">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/engagebay/" title="EngageBay"> <span>7. </span> EngageBay </a> </h4> <span>Our score: <span class="blue">8.9</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">100%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>EngageBay is an all-in-one marketing, sales, and CRM platform designed to be an affordable alternative to expensive solutions. Considered as a true alternative to more expensive business solutions, EngageBay automates key business processes and routines to free you up to create meaningful customer experiences. </p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> <button type="button" data-dst="aHR0cHM6Ly9maW5hbmNlc29ubGluZS5jb20vc2VlL2VuZ2FnZWJheS8=" class=" btn" >VISIT WEBSITE</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL21vYmlsZS10ZXh0LWFsZXJ0cy8="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Mobile Text Alerts reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2021/01/mobile-text-alerts-icon.png 186w, https://s.financesonline.com/uploads/2021/01/mobile-text-alerts-icon-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-275873" data-id="275873" type="checkbox"> <span></span> <label for="compare-275873">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/mobile-text-alerts/" title="Mobile Text Alerts"> <span>8. </span> Mobile Text Alerts </a> </h4> <span>Our score: <span class="blue">8.6</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">94%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>An affordable and easy business SMS service that lets online enterprises reach customers in seconds. Designed for small and medium-sized businesses, it allows them to communicate with their clients through messaging. </p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> <button type="button" data-dst="aHR0cHM6Ly9maW5hbmNlc29ubGluZS5jb20vc2VlL21vYmlsZXRleHRhbGVydHMv" class=" btn" >VISIT WEBSITE</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL2xlYWRzYnJpZGdlLw=="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="LeadsBridge reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2023/01/LeadsBridge-small-thum.png 186w, https://s.financesonline.com/uploads/2023/01/LeadsBridge-small-thum-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-359299" data-id="359299" type="checkbox"> <span></span> <label for="compare-359299">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/leadsbridge/" title="LeadsBridge"> <span>9. </span> LeadsBridge </a> </h4> <span>Our score: <span class="blue">8.5</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">97%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>Integrates advertising platforms and sales funnels to meet your business needs. With over 300 out-of-the-box integrations, LeadsBridge makes it easy to connect your software to your advertising platform to synchronize data and marketing workflows. </p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> <button type="button" data-dst="aHR0cHM6Ly9maW5hbmNlc29ubGluZS5jb20vc2VlL2xlYWRzYnJpZGdlLw==" class=" btn" >VISIT WEBSITE</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL21hcmtldGluZy1jcmVhdGlvLw=="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Marketing Creatio reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2020/11/creatio-logo-2.png 186w, https://s.financesonline.com/uploads/2020/11/creatio-logo-2-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-189080" data-id="189080" type="checkbox"> <span></span> <label for="compare-189080">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/marketing-creatio/" title="Marketing Creatio"> <span>10. </span> Marketing Creatio </a> </h4> <span>Our score: <span class="blue">9.3</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">100%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>Marketing Creatio is a flexible CRM tool that automates lead collection and nurtures them until they turn into opportunities. The software comes with a multi-channel marketing module aligned with the brand’s core capabilities which allows application interactions from front-office to back-office.</p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL3NlbmRpbmJsdWUtZW1haWwv"> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Sendinblue Email reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2023/11/Brevo-small-thumbnail.png 186w, https://s.financesonline.com/uploads/2023/11/Brevo-small-thumbnail-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-14669" data-id="14669" type="checkbox"> <span></span> <label for="compare-14669">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/sendinblue-email/" title="Sendinblue Email"> <span>11. </span> Sendinblue Email </a> </h4> <span>Our score: <span class="blue">9.3</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">N/A</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>A comprehensive email and SMS marketing campaign tool that lets you build and expand your audience for more conversions. It also empowers companies to build and grow customer relationships via email campaigns, comprehensive workflows, SMS campaigns, personalized signup forms, and customized landing pages.</p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL2ljb250YWN0LXByby8="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="iContact Pro reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2019/09/iContact-logo2.png 186w, https://s.financesonline.com/uploads/2019/09/iContact-logo2-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-25048" data-id="25048" type="checkbox"> <span></span> <label for="compare-25048">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/icontact-pro/" title="iContact Pro"> <span>12. </span> iContact Pro </a> </h4> <span>Our score: <span class="blue">9.1</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">100%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>iContact Pro is a business solution that makes marketing automation simpler and cost-effective. It's a marketing automation suite with advanced features, including CRM functionalities, high-end email tools, engagement tracking, advanced segmentation, landing page creation, and social media posting and tracking. In addition, iContact is scalable to serve its clients: high volume senders, marketers, and businesses who are new to email marketing. </p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> </div> </div> </div> <div class="category__rank-sort category__rank-sort--mobile-show"> <a data-modal="#why-fo-free" title="Why FO is free" href="#"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" data-src="https://financesonline.com/media/themes/fot/dist/img/why-smaller.png" data-srcset="https://financesonline.com/media/themes/fot/dist/img/why-smaller.png 1x, https://financesonline.com/media/themes/fot/dist/img/why-smaller@2x.png 2x" alt="Why FO is free" class="lazyload"> </a> Order by: <div class="category__rank-dd nice-dropdown" data-ajax="https://financesonline.com/wp-admin/admin-ajax.php" data-term="821" data-size="small_business" data-count="12" data-taxonomy="category_apps"> <span>Sponsored</span> <ul> <li data-sort="sponsored">Sponsored</li> <li data-sort="score">Score</li> <li data-sort="user-reviews">User Score</li> </ul> </div> </div> </div> </div> </div> </div> </div> <div class="category__sidebar col col--25 col--sm content-visibility"> <div class="category__categories mini-hide"> <h4>Similar Categories:</h4> <p>In the event you didn't find just the solution you were looking for here's a list of various categories similar to Marketing Software for B2B that you might want to browse through:</p> <ul> <li><a href="/c/marketing-software/" title="Marketing Software">Marketing Software</a><li><a href="/c/campaign-management-software/" title="Campaign Management Software">Campaign Management Software</a><li><a href="/c/campaign-management-software/free/" title="Free Campaign Management Software">Free Campaign Management Software</a><li><a href="/c/content-marketing-software/" title="Content Marketing Software">Content 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Software</a><li><a href="/c/social-media-monitoring-software/small-business/" title="Social Media Monitoring Software for Small Business">Social Media Monitoring Software for Small Business</a> </ul> </div> </div> </div> <div class="order-3 content-visibility"> <div class="main-container"> <div class="col col--75 col--sm"> <div class="category__content"> <img width="1000" height="483" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload toc-img" alt="Marketing Software for B2B Guide" sizes="(max-width: 1000px) 100vw, 1000px" data-srcset="https://s.financesonline.com/uploads/2022/03/marketing-b2b-1.png 1000w, https://s.financesonline.com/uploads/2022/03/marketing-b2b-1-300x145.png 300w, https://s.financesonline.com/uploads/2022/03/marketing-b2b-1-768x371.png 768w, https://s.financesonline.com/uploads/2022/03/marketing-b2b-1-93x45.png 93w" /> </div> </div> </div> <div class="main-container"> <div class="col col--75 col--sm"> <h3 class="toc-header margin">Table of contents</h3> </div> <div class="clearfix"></div> </div> <div class="main-container"> <div class="col col--75 col--sm"> <div class="category__sections toggle"> <div class="article-section"> <div class="article-section__text"> <p>There is high competition among vendors of marketing software for B2B today, and many are claiming to be the best there is on the market. However, when it comes to choosing a solution, you can’t simply fall for marketing gimmicks. You need to carefully evaluate your needs, list down the essentials and nice-to-haves, and find a solution that matches the requirements you have established.</p> <p>Here, our aim is to help you set the parameters. We discuss key features, examples, types, benefits, trends, potential issues, and basically everything else you need to know about marketing software for B2B. And, if that’s not enough, you can also check out our top 10 marketing software picks so you can compare leadings solutions today.</p> </div> </div><div class="article-section"> <h3 id="get-to-know-each-product-with-free-trial"><span class="cat-icon cat-icon--free-trial"></span>Get to know each product with free trial</h3> <div class="article-section__text"> <p>Go over our list of top marketing software for B2B and select a few that match your requirements. Don’t forget to check the software’s SmartScore rankings and customer satisfaction ratings as these speak about the app’s reputation and current standing on the market. You can further evaluate the capabilities of the software you’ve selected by subscribing to free trial versions or watching demos. After which, you can ask your constituents to give their feedback. In this way, you can weigh the pros and cons of choosing one product over another. Some of the products that currently have the highest results in our SmartScore and Customer Satisfaction Ratings in this category are <a href="https://reviews.financesonline.com/p/hubspot-marketing/">HubSpot Marketing</a>, <a href="https://reviews.financesonline.com/p/monday/">monday.com</a>, <a href="https://reviews.financesonline.com/p/semrush/">Semrush</a>, <a href="https://reviews.financesonline.com/p/maropost-marketing-cloud/">Maropost Marketing Cloud</a> and <a href="https://reviews.financesonline.com/p/mailerlite/">MailerLite</a>.</p> </div> </div><div class="article-section"> <h3 id="targeted-businesses"><span class="cat-icon cat-icon--targeted-businesses"></span>Targeted Businesses</h3> <div class="article-section__text"> <p>When choosing a marketing software for B2B, you need to check system compatibility with your business size. In doing so, you will be able to pick a solution that is just right for your marketing needs. You can check out the following categories and learn more about how marketing software for B2B can help your business.</p> <ul> <li><strong>Small Businesses leveraging marketing automation features for the first time.</strong> Marketing software for B2B with powerful automation tools can help small businesses generate a higher return on investment. Such systems will simplify workflows and processes, eliminate repetitive and tedious tasks, and streamline campaigns to reach more clients in less time and with fewer resources.</li> <li><strong>Medium Businesses aiming for greater efficiency.</strong> B2B marketing tools can help medium business improve their existing systems and processes. They can improve lead management by providing metrics for determining which clients to focus on and nurturing existing relationships to a sales-ready proposition. With B2B marketing tools, they can automate a large fraction of their existing tasks and focus their resources and attention on other revenue-generating activities.</li> <li><strong>Large Businesses that need to step up their marketing analytics game.</strong> Most established enterprises have long surpassed marketing automation and are now looking to upgrade their software with powerful reporting and analytics features. With these capabilities, large businesses can optimize lead management, ROI tracking, and attribution models. They can uncover relevant insights from complex layers of information and make data-driven business decisions.</li> </ul> </div> </div><div class="article-section"> <h3 id="marketing-software-for-b2b-enterprises"><span class="cat-icon cat-icon--enterprises"></span>Marketing Software For B2B Enterprises</h3> <div class="article-section__text"> <p>Large Enterprises need B2B marketing tools to create, implement, and manage complex promotional strategies. There are a lot of benefits they can gain from leveraging this kind of technology. They can optimize their marketing campaigns and resources, streamline processes with automation capabilities, further their cross-channel marketing engagement, and gain necessary insights with forecasting and analytics tools.</p> <p>Most software also extend capabilities to digital asset management, web content management, and campaign tracking, among others, making them all the more ideal for saving time and resources while not compromising quality and best practices. By purchasing a robust marketing system, you are getting an all-in-one and cost-effective solution that certainly beats switching between several programs.</p> </div> </div><div class="article-section"> <h3 id="what-are-examples-of-marketing-software-for-b2b"><span class="cat-icon cat-icon--examples"></span>What are Examples of Marketing Software for B2B?</h3> <div class="article-section__text"> <ol> <li><span style="font-weight: 400;"><a href="https://reviews.financesonline.com/p/hubspot-marketing/">HubSpot Marketing</a>. A compact, easy-to-use system, powered by an all-in-one CRM, designed to bring all your marketing efforts together.</span></li> <li><a href="https://reviews.financesonline.com/p/monday/"><span style="font-weight: 400;">monday.com</span></a><span style="font-weight: 400;">. </span><span style="font-weight: 400;">An all-in-one collaboration workspace where you can manage your marketing strategy, plan your campaigns, and streamline creative processes.</span></li> <li><a href="https://reviews.financesonline.com/p/semrush/">SEMrush</a>. A leading online visibility management platform equipped with powerful SEO features. With this, you can perform keyword research, backlinks research, traffic analytics, and advertising research, among others.</li> <li><span style="font-weight: 400;"><a href="https://reviews.financesonline.com/p/maropost-marketing-cloud/">Maropost Marketing Cloud</a>. A web-based digital marketing platform packed with powerful automation features that can be used across multiple channels.</span></li> <li><span style="font-weight: 400;"><a href="https://reviews.financesonline.com/p/mailerlite/">MailerLite</a>. A marketing platform that can help users optimize email campaigns and automate email targeting and workflows.</span></li> </ol> <p><span style="font-weight: 400;">Read about more examples in our article about the </span><a href="/top-10-marketing-software-solutions/"><span style="font-weight: 400;">10 best marketing software systems</span></a><span style="font-weight: 400;">.</span></p> </div> </div><div class="article-section"> <h3 id="types-of-marketing-software-for-b2b"><span class="cat-icon cat-icon--types"></span>Types of Marketing Software for B2B</h3> <div class="article-section__text"> <p>There are many types of B2B marketing systems on the market and there are generally two ways by which you can categorize them.</p> <p>First, you can look at the set of features that vendors highlight. These are some of the most popular capabilities for B2B marketing platforms: account management, call tracking, campaign management, content marketing, demand generation, digital signature, email marketing, event management, kiosk, automation, resource management, mobile marketing, print fulfillment, public relations, search marketing, and social media marketing.</p> <p>Aside from looking at the features, you can also categorize B2B marketing tools based on their type of deployment. They can fall under two categories: on-premise and cloud-hosted.</p> <p>On-premise solutions are software that you can install on your own server in your office premises. You only need to pay once to acquire this software, but upfront costs are quite high as you need to pay for the license fee, servers, maintenance, and IT support.</p> <p>For SaaS or cloud-hosted solutions, on the other hand, the vendor is responsible for maintaining your data on its server. You need to pay monthly or annually depending on the pricing package that you will pick. Choosing this type of software means you don’t have to pay extra for maintenance and IT support. The vendor takes care of these things along with regular backups. All you need to pay attention to are the pricing packages, which are typically based on the number of users who need to access the system via the Internet.</p> </div> </div><div class="article-section"> <h3 id="key-features-of-marketing-software-for-b2b"><span class="cat-icon cat-icon--key-features"></span>Key Features of Marketing Software for B2B</h3> <div class="article-section__text"> <p>A top-of-the-line marketing software for B2B can help you generate more revenue from leads and improve overall sales. Search the market for a system with the following essential features:</p> <ul> <li><strong>Lead Management.</strong> Your B2B marketing platform should have features to make every step of lead management more efficient. With it, you should be able to generate, capture, and identify the most promising leads. It should also help you create and automate personalized campaigns for lead nurturing. Lastly, it should have features for measuring campaign performance and identifying improvement points.</li> <li><strong>Sales Insights.</strong> Your B2B marketing software should be your sales team’s go-to app for checking the value and potential of leads. It should help you have a deeper understanding of every step of the customer lifecycle, from the moment a customer shows interest in acquiring your product or service. Use it to identify hot leads and close deals in a snap. When you have sales insights, you can engage potential customers with smart campaigns, boost your conversion rates, and gain higher profit and customer satisfaction.</li> <li><strong>Email Marketing.</strong> Your B2B marketing software should have an email marketing component. This is essential for preparing detailed customer profiles, creating email segments for more personalized messages, and engaging clients with relevant content based on their demographical data, preferences, and behaviors. You should be able to perform basic A/B testing with your B2B marketing software. More than this, you should be able to get in-depth reports and analytics that will guide you in determining the impact and ROI of your email campaigns.</li> <li><strong>Social Media Marketing.</strong> Your B2B marketing software should help you get the most out of your social media accounts. Reach more prospects, engage existing customers, and create brand advocates through various engagement activities on social media, such as referral programs, sweepstakes, and polls. Know which activities are performing well using metrics from your B2B marketing software. Improve your social media strategy, create shareable content, and drive conversions and sales.</li> <li><strong>Integrations.</strong> Your B2B marketing software should be able to extend its capabilities to other software programs that you are already using. For instance, if you have created processes and systems around a good and working CRM tool for your company, the best marketing software pick for you is the one that works with that system. Ensuring that these two can be integrated can help you create a more seamless experience for your users.</li> </ul> </div> </div><div class="article-section"> <h3 id="benefits-of-marketing-software-for-b2b"><span class="cat-icon cat-icon--benefits"></span>Benefits of Marketing Software for B2B</h3> <div class="article-section__text"> <p>A marketing software application is extremely beneficial to a B2B company. With such a solution, you can:</p> <ul> <li><strong>Focus on revenue-generating activities.</strong> By optimizing and automating your marketing efforts, you can dedicate more time and attention to other important aspects of your business. Without a marketing system informing your overall business strategy, you can miss out on a lot of revenue-generating opportunities.</li> <li><strong>Deliver consistent marketing messages.</strong> Using automation features, you can eliminate the risk that comes with human error. Advanced technology makes it possible for you to do away with employee opinions and feelings reflecting on your brand when promoting your business. A B2B marketing tool will help you implement a consistent marketing campaign that can win over more customers and build brand loyalty.</li> <li><strong>Gain insights from in-depth reports and analytics.</strong> There are B2B marketing tools out there that can help you digest big company data in a matter of minutes. This is because they are also packed with visualization features like graphs, charts, and the like. With access to this kind of reporting feature, you will be ready to make data-driven business decisions as needs for it arise.</li> <li><strong>Implement effective lead nurturing strategies.</strong> One goal common to B2B companies is to generate leads and convert them into paying customers. A marketing software system can help your business achieve this goal. It can help you identify the pain points of your target market and deliver content that addresses those needs.</li> <li><strong>Achieve multichannel efficiency.</strong> The internet gives businesses a lot of opportunities to connect with clients and prospects. They need a centralized system to be able to maximize the potential of each channel. Here is where marketing software comes in handy. Built with tools for email marketing, social media marketing, mobile marketing, and so on, a robust B2B marketing application can come a long way in contributing to business revenue and growth.</li> <li><strong>Eliminate practices that don’t work for your business.</strong> Some of your campaigns will work better than others, and this is true for all businesses. However, a marketing software system can give you a competitive advantage by letting you understand the metrics behind each campaign’s performance. With numbers at hand, you can decide which campaigns to keep and which to discontinue.</li> </ul> </div> </div><div class="article-section"> <h3 id="latest-trends"><span class="cat-icon cat-icon--latest-trends"></span>Latest Trends</h3> <div class="article-section__text"> <p>You would want your B2B marketing software to be capable of evolving with rapid technological developments and adapting to your company’s changing business needs. Check if your top picks are able to respond to the following marketing software trends:</p> <ul> <li><strong>B2B marketing software systems are becoming more user-friendly.</strong> Outdated, clunky interfaces are things of the past. Vendors are making it easier for companies to adopt automation and AI technologies, among others. You don’t need to be an IT expert today to be able to understand how a system works. Your learning curve should also be minimal.</li> <li><strong>B2B marketing software systems come with friendly mobile versions.</strong> Top-notch vendors understand that the B2B marketing environment is complex and would sometimes require employees to work while on the go. They either offer mobile-friendly systems that you can access with a browser or have mobile app versions of their products.</li> <li><strong>B2B marketing software systems today are making use of social intelligence.</strong> Social media channels are powerful tools for listening and engaging with customers. Your marketing software should empower you to more efficiently perform the task of using social intelligence to boost conversions.</li> </ul> </div> </div><div class="article-section"> <h3 id="potential-issues"><span class="cat-icon cat-icon--potential-issues"></span>Potential Issues</h3> <div class="article-section__text"> <p>It’s good practice to research potential issues before settling on one product. Make sure you check your B2B marketing software picks for the following common issues:</p> <ul> <li><strong>Data Security.</strong> You would want the right people to have access to your centralized company database whenever and wherever they are. At the same time, you would want to protect sensitive and confidential data from unauthorized individuals. For this reason, you should check your B2B marketing software for security compliance and features like single sign-on, user access permissions, and the like.</li> <li><strong>Outages.</strong> Frequent or lengthy outages can disrupt work and negatively affect your company’s productivity and revenue. To prevent this from happening, you should pay attention to the vendor’s historical performance and carefully evaluate their service-level agreement. By doing these, you can rest assured outages are kept to a minimum and are solved right away.</li> <li><strong>Compliance.</strong> Choose a B2B marketing software that can help you comply with government data protection laws. Contact your vendor to make sure they are a right fit, given the regulations that need to be followed by your business.</li> <li><strong>Data Mobility.</strong> Should you decide to change your service provider for any reason, there should be a way for you to safely process and move your data to another software. Avoid getting locked in with one vendor. Pick a solution that allows for an effective exit strategy.</li> </ul> </div> </div><div class="article-section"> <h3 id="marketing-and-artificial-intelligence"><span class="cat-icon cat-icon--latest-trends"></span>Marketing and Artificial Intelligence</h3> <div class="article-section__text"> <p>Artificial intelligence is changing the ways B2B marketers work for the better. Some of the benefits that come with leveraging this technology are increased personalization, enhanced customer experience, and intelligent automation.</p> <p>One example of AI technology is machine learning. With machine learning, you can continuously improve your processes as your system learns from experience. Over time, you can create more personalized interactions with your customers and prospects.</p> <p>We see machine learning already in the work of many social media platforms today. For instance, Facebook uses it to recognize user interests and tailor content or product recommendations for them. In the same way, LinkedIn uses customer history and information for job recommendations.</p> <p>Another AI-assisted technology is chatbots. You can use chatbots to provide real-time, quality responses to customers looking for support or inquiring about your services on your platform. As it can carry out conversational marketing for you, you can save time and money for this task and still enhance your customers’ experiences. Currently, chatbots are being developed to provide more human-like experiences to users.</p> </div> </div><div class="article-section"> <h3 id="video-marketing"><span class="cat-icon cat-icon--key-features"></span>Video Marketing</h3> <div class="article-section__text"> <p>For so long, only a few strategies can contend with search-optimized content combined with engaging images in the marketing world. However, something else is gaining traction today: video marketing.</p> <p>Crossing YouTube borders, video has spread to other social media platforms, video streaming platforms, and even gaming applications. Short videos, in particular, have been found to be one of the most effective ways to reach and engage one’s target audience.</p> <p>From simple videos, marketers today are using interactive video ads, giving users 360-degree video experiences, and creating shoppable video content. With the right marketing software, your B2B company can also do the same.</p> </div> </div> </div> </div> <div class="clearfix"></div> </div> </div> <div class="category category--white order-5 content-visibility"> <div class="main-container"> <div class="category__content category__content--margin col col--75 col--sm"> <h3>List of Marketing Software for B2B Companies</h3> <div class="soft__list"> <div class="pull-right"> <p>Order by:</p> <div id="soft-dd" class="soft__list__dd" data-ajax="https://financesonline.com/wp-admin/admin-ajax.php" data-term="821" data-count="15" data-taxonomy="category_apps"> <span>Newest</span> <ul> <li data-sort="newest">Newest</li> <li data-sort="score">Score</li> <li data-sort="user-reviews">User Score</li> </ul> </div> <div class="clearfix"></div> </div> <div id="soft-table" class="soft__table"> <div class="soft__head"> <div class="col col--33 s-name"> Product name: </div> <div class="col col--20 s-cat"> Category: </div> <div class="col col--10 s-ss"> Smart Score: </div> <div class="col col--10 s-price"> Price: </div> <div class="col col--10 s-us"> User Satisf. </div> <div class="col col--16 s-ur"> User reviews: </div> <div class="clearfix"></div> </div> <div id="soft-table-products"> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/hubspot-marketing-hub/" title="HubSpot Marketing Hub" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="HubSpot Marketing Hub reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2019/08/hslogo2-93x48.png 93w, https://s.financesonline.com/uploads/2019/08/hslogo2.png 186w" /> </div> <p>HubSpot Marketing Hub</p> </a> <div class="col col--20 s-cat "> Marketing Software for B2B </div> <div class="col col--10 s-ss"> 9.5 </div> <div class="col col--10 s-price"> free </div> <div class="col col--10 s-us"> 98% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/hubspot-marketing-hub/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> </span> <span>16 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/brevo/" title="Brevo" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Brevo reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2023/11/Brevo-small-thumbnail-93x48.png 93w, https://s.financesonline.com/uploads/2023/11/Brevo-small-thumbnail.png 186w" /> </div> <p>Brevo</p> </a> <div class="col col--20 s-cat "> Marketing Software for B2B </div> <div class="col col--10 s-ss"> 9.3 </div> <div class="col col--10 s-price"> $25 </div> <div class="col col--10 s-us"> - </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/brevo/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> </span> <span>14 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/leadsbridge/" title="LeadsBridge" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="LeadsBridge reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2023/01/LeadsBridge-small-thum-93x48.png 93w, https://s.financesonline.com/uploads/2023/01/LeadsBridge-small-thum.png 186w" /> </div> <p>LeadsBridge</p> </a> <div class="col col--20 s-cat "> Marketing Software for B2B </div> <div class="col col--10 s-ss"> 8.5 </div> <div class="col col--10 s-price"> $22 </div> <div class="col col--10 s-us"> 97% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/leadsbridge/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span ></span> </span> <span>1 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/mobile-text-alerts/" title="Mobile Text Alerts" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Mobile Text Alerts reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2021/01/mobile-text-alerts-icon-93x48.png 93w, https://s.financesonline.com/uploads/2021/01/mobile-text-alerts-icon.png 186w" /> </div> <p>Mobile Text Alerts</p> </a> <div class="col col--20 s-cat "> Marketing Software for B2B </div> <div class="col col--10 s-ss"> 8.6 </div> <div class="col col--10 s-price"> $24 </div> <div class="col col--10 s-us"> 94% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/mobile-text-alerts/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span ></span> <span ></span> <span ></span> <span ></span> <span ></span> </span> <span>0 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/messente/" title="Messente" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Messente reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2020/11/messente-small_thumbnail-93x48.png 93w, https://s.financesonline.com/uploads/2020/11/messente-small_thumbnail.png 186w" /> </div> <p>Messente</p> </a> <div class="col col--20 s-cat "> Marketing Software for B2B </div> <div class="col col--10 s-ss"> 8.8 </div> <div class="col col--10 s-price"> €0.016 </div> <div class="col col--10 s-us"> 94% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/messente/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span ></span> <span ></span> <span ></span> <span ></span> <span ></span> </span> <span>0 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/marketing-creatio/" title="Marketing Creatio" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Marketing Creatio reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2020/11/creatio-logo-2-93x48.png 93w, https://s.financesonline.com/uploads/2020/11/creatio-logo-2.png 186w" /> </div> <p>Marketing Creatio</p> </a> <div class="col col--20 s-cat "> Marketing Software for B2B </div> <div class="col col--10 s-ss"> 9.3 </div> <div class="col col--10 s-price"> $40 </div> <div class="col col--10 s-us"> 100% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/marketing-creatio/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span ></span> </span> <span>2 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/tune/" title="TUNE" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="TUNE reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2019/09/tune-logo2-93x48.png 93w, https://s.financesonline.com/uploads/2019/09/tune-logo2.png 186w" /> </div> <p>TUNE</p> </a> <div class="col col--20 s-cat "> Marketing Software for B2B </div> <div class="col col--10 s-ss"> 9.3 </div> <div class="col col--10 s-price"> $279 </div> <div class="col col--10 s-us"> 99% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/tune/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span ></span> </span> <span>10 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/se-ranking/" title="SE Ranking" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="SE Ranking reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2019/08/SE-Ranking-logo2-93x48.png 93w, https://s.financesonline.com/uploads/2019/08/SE-Ranking-logo2.png 186w" /> </div> <p>SE Ranking</p> </a> <div class="col col--20 s-cat "> Marketing Software for B2B </div> <div class="col col--10 s-ss"> 9.6 </div> <div class="col col--10 s-price"> $55 </div> <div class="col col--10 s-us"> 94% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/se-ranking/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span ></span> </span> <span>4 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/omnisend/" title="Omnisend" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Omnisend reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2024/11/Omnisend-app-icon-teal-1200x1200-2-93x48.png 93w, https://s.financesonline.com/uploads/2024/11/Omnisend-app-icon-teal-1200x1200-2-300x155.png 300w, https://s.financesonline.com/uploads/2024/11/Omnisend-app-icon-teal-1200x1200-2-232x120.png 232w" /> </div> <p>Omnisend</p> </a> <div class="col col--20 s-cat "> Marketing Software for B2B </div> <div class="col col--10 s-ss"> 9.1 </div> <div class="col col--10 s-price"> $16 </div> <div class="col col--10 s-us"> 100% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/omnisend/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> </span> <span>14 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/engagebay/" title="EngageBay" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="EngageBay reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2018/10/Engagebay-Logo-1-1-93x48.png 93w, https://s.financesonline.com/uploads/2018/10/Engagebay-Logo-1-1.png 186w" /> </div> <p>EngageBay</p> </a> <div class="col col--20 s-cat "> Marketing Software for B2B </div> <div class="col col--10 s-ss"> 8.9 </div> <div class="col col--10 s-price"> Free </div> <div class="col col--10 s-us"> 100% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/engagebay/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> </span> <span>44 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/addsearch/" title="AddSearch" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="AddSearch reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2019/10/AddSearch-logo2-93x48.png 93w, https://s.financesonline.com/uploads/2019/10/AddSearch-logo2.png 186w" /> </div> <p>AddSearch</p> </a> <div class="col col--20 s-cat "> Marketing Software for B2B </div> <div class="col col--10 s-ss"> 8.7 </div> <div class="col col--10 s-price"> $99 </div> <div class="col col--10 s-us"> 98% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/addsearch/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span ></span> </span> <span>3 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/hubspot-marketing/" title="HubSpot Marketing" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="HubSpot Marketing reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2019/08/hslogo2-93x48.png 93w, https://s.financesonline.com/uploads/2019/08/hslogo2.png 186w" /> </div> <p>HubSpot Marketing</p> </a> <div class="col col--20 s-cat "> Marketing Software for B2B </div> <div class="col col--10 s-ss"> 9.5 </div> <div class="col col--10 s-price"> free </div> <div class="col col--10 s-us"> - </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/hubspot-marketing/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> </span> <span>15 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/unbounce/" title="Unbounce" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Unbounce reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2020/06/Unbounce-logo2-93x48.png 93w, https://s.financesonline.com/uploads/2020/06/Unbounce-logo2.png 186w" /> </div> <p>Unbounce</p> </a> <div class="col col--20 s-cat "> Marketing Software for B2B </div> <div class="col col--10 s-ss"> 9.1 </div> <div class="col col--10 s-price"> $90 </div> <div class="col col--10 s-us"> 94% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/unbounce/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> </span> <span>13 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/maropost-marketing-cloud/" title="Maropost Marketing Cloud" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Maropost Marketing Cloud reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2020/12/Maropost-small-thumbnail-93x48.png 93w, https://s.financesonline.com/uploads/2020/12/Maropost-small-thumbnail.png 186w" /> </div> <p>Maropost Marketing Cloud</p> </a> <div class="col col--20 s-cat "> Marketing Software for B2B </div> <div class="col col--10 s-ss"> 9.0 </div> <div class="col col--10 s-price"> $500 </div> <div class="col col--10 s-us"> 95% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/maropost-marketing-cloud/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> </span> <span>7 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/marketo/" title="Adobe Marketo Engage" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Adobe Marketo Engage reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2023/11/Adobe-Marketo-Engage-small-thumbnail-1-93x48.png 93w, https://s.financesonline.com/uploads/2023/11/Adobe-Marketo-Engage-small-thumbnail-1.png 186w" /> </div> <p>Adobe Marketo Engage</p> </a> <div class="col col--20 s-cat "> Marketing Software for B2B </div> <div class="col col--10 s-ss"> 9.3 </div> <div class="col col--10 s-price"> By quote </div> <div class="col col--10 s-us"> - </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/marketo/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span ></span> </span> <span>14 user reviews</span> </a> </div> <div class="clearfix"></div> </div> </div> </div> </div> <div id="pagination" class="fot-pagination"><div class="fot-pagination__inner"><span class="mini-hide">Page 1 of 3</span><span class="fot-pagination__item fot-pagination__item--disabled">1</span><a class="fot-pagination__item" href="?page=2">2</a><a class="fot-pagination__item" href="?page=3">3</a><a class="fot-pagination__item fot-pagination__item--last" href="?page=3">Last »</a><div class="clearfix"></div></div></div> <h3>Things to consider when you invest in a SaaS</h3> <p>Infrastructure plays an important role in a SaaS system. If there is an outage, you would not be able to access the service. So, you should pay good attention to the software’s infrastructure when considering SaaS vendors.</p> <p>Many companies fail to ask their shortlisted SaaS vendors questions about disaster recovery, service level agreements (SLAs), and security. These are crucial infrastructure elements that need careful consideration when analyzing a provider. </p> <p>SaaS is easy to subscribe to. All you need to do is go the website and buy a suitable package for the required number of users. For this reason, many firms pay attention only to the price of the system and not to infrastructure considerations. They may also think that careful evaluation is not necessary since it is so easy to get started quickly.</p> <p>But you need to be prepared for situations as such as the SaaS provider going out of business or their website going down. You need to have contingency processes in place to face these situations to make sure they do not have a harmful effect on your business. It is simple to subscribe to a SaaS system, but think about the impact on your enterprise if the program is withdrawn by the vendor.</p> <div class="fot-faq"> <h3><span class="icon icon--faq"></span>Frequently asked questions about Marketing Software for B2B</h3> <div class="fot-faq__item"> <a href="#">What is the best marketing software for B2B? <span class="icon icon--arrow-down"></span></a> <div class="fot-faq__answer" id="faq-q1"> <p><a href="https://reviews.financesonline.com/p/hubspot-marketing/">HubSpot Marketing</a> is the best marketing software for B2B due to its comprehensive feature set. It ticks all the right boxes when it comes to a simple but powerful and efficient marketing system.</p> <p>Streamlined to perfection, HubSpot Marketing only has room for the essentials such as marketing automation, analytics, and lead management. Also included in its core features are email management, social media monitoring, ad tracking, and live chat.</p> <p>Apart from amazing features, HubSpot Marketing also boasts integrations with over 200 third-party applications. This ensures that you will have an optimized and streamlined experience regardless of your business size.</p> <p>As for the pricing, HubSpot Marketing offers a completely free version complete with all core features. Should you want to benefit from its advanced features, you can choose among its four paid plans.</p> </div> </div> <div class="fot-faq__item"> <a href="#">What are the benefits of marketing software for B2B? <span class="icon icon--arrow-down"></span></a> <div class="fot-faq__answer" id="faq-q2"> <p>With the right B2B marketing software, you will get the most out of your marketing efforts. Here are other benefits you can obtain from choosing and implementing a B2B marketing software system:</p> <ul> <li><strong>Process Automation.</strong> Marketing software streamlines your processes by eliminating tedious and repetitive tasks. This includes filing and organizing customer information, scheduling social media posts, manually sending emails to clients, and more. By allowing your marketing software system to handle these tasks, you can save on time and resources and delegate more meaningful tasks to your employees.</li> <li><strong>Streamlined Marketing.</strong> Marketing software only becomes more powerful as it integrates with third-party applications. Choosing one that connects with many, especially the platforms you are already using, can help you establish a unified system.</li> <li><strong>Optimized Customer Management.</strong> Businesses are only as strong as their relationships with their clients. In addition to a CRM and a lead nurturing tool, you should invest in marketing software to help organize your customer support priorities, segment your customer base, and streamline your marketing efforts.</li> <li><strong>Quality Reporting.</strong> With a marketing software system, you have a centralized database that contains the single version of truth for your business. You can get instant access to real-time data and analytics presented in form of easily-digestible visuals. You can also generate custom reports about your campaigns for presentation to stakeholders.</li> </ul> </div> </div> <div class="fot-faq__item"> <a href="#">What are the features of marketing software for B2B? <span class="icon icon--arrow-down"></span></a> <div class="fot-faq__answer" id="faq-q3"> <p>There are a wide array of B2B marketing software systems in the market but the good ones have the following features in common:</p> <ul> <li><strong>Multi-channel reach.</strong> A good B2B marketing software system empowers users to leverage information and contacts from various channels, including email, SMS, social media, and more. It provides a digital environment to access all these without having to switch between applications.</li> <li><strong>Campaign Management.</strong> From creating to launching to monitoring campaigns, a good B2B marketing software system has got you covered. It is equipped with automation features that help you throughout the entire campaign.</li> <li><strong>Lead Management.</strong> In the same way it can help you with managing campaigns, a good B2B marketing software system has tools ready for lead management. This includes features for lead generation, lead capture, lead scoring, and lead nurturing, among others. Using this feature, you can tailor sales outreach for different types of prospects and increase sales efficiency.</li> <li><strong>Reporting and Analytics.</strong> A good B2B marketing software system increases visibility on projects and allows specific users to access data relevant to improving campaigns.</li> <li><strong>Integrations.</strong> A good B2B marketing software does not shy away from extending its capabilities to third-party applications. It enables users to streamline processes as it connects with CRM, sales software, and others.</li> </ul> </div> </div> <div class="fot-faq__item"> <a href="#">What is the easiest marketing software for B2B to use? <span class="icon icon--arrow-down"></span></a> <div class="fot-faq__answer" id="faq-q4"> <p>A simple and straightforward interface packed with streamlined features is ideal for B2B marketing software. The question is, where can you find one? Here is a list of examples according to customer satisfaction reviews to help you get started:</p> <ul> <li><strong><a href="https://reviews.financesonline.com/p/monday/">monday.com</a>.</strong> You can spend one of the least amounts of training with monday.com given its intuitive interface. Plus, you will also be equipped with video materials to learn how to use each feature from the vendor’s YouTube channel and website.</li> <li><strong><a href="https://reviews.financesonline.com/p/hubspot-marketing/">HubSpot Marketing</a>.</strong> Whether you are a startup company or an established enterprise, HubSpot has its user-friendly interface ready for your needs. Its drag-and-drop functionality makes it easy for users to create visually appealing and fully customized landing pages for different types of marketing campaigns.</li> <li><strong><a href="https://reviews.financesonline.com/p/maropost-marketing-cloud/">Maropost Marketing Cloud</a>.</strong> Email marketing is almost always a complex arena, but it doesn’t have to be with Maropost Marketing Cloud. There’s no need to switch between applications as this software has everything you need to automate email campaigns.</li> </ul> </div> </div> <div class="fot-faq__item"> <a href="#">What is a good free marketing software for B2B? <span class="icon icon--arrow-down"></span></a> <div class="fot-faq__answer" id="faq-q5"> <p>B2B companies of all sizes and types need robust marketing software in order to grow and thrive. Here are some that will be particularly useful for startups and small businesses as they are free of charge:</p> <ul> <li><strong><a href="https://reviews.financesonline.com/p/hubspot-marketing/">HubSpot Marketing</a>.</strong> Not only is it the leading marketing software, but it also comes with a “free forever” plan. Included in this plan are all of its core features such as lead analytics dashboard, contact management, and Facebook lead ads.</li> <li><strong><a href="https://reviews.financesonline.com/p/mailerlite/">MailerLite</a>.</strong> While primarily an email marketing software, this platform also comes with a website builder which is also available in its forever free plan. You get free 5 landing pages, 25+ customizable templates, SSL encryption, GDPR compliance, and more.</li> <li><strong><a href="https://reviews.financesonline.com/p/omnisend/">Omnisend</a>.</strong> This e-commerce platform combines five channels into one platform. With its free version, you can reach up to 250 contacts, get unlimited contact list size, and create up to 500 emails, 60 SMS, and 500 web plush.</li> </ul> </div> </div> </div> <script type="application/ld+json">{ "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What is the best marketing software for B2B?", "acceptedAnswer": { "@type": "Answer", "@id": "https://financesonline.com/how-to-get-ahead-with-your-diy-project/#faq-q1", "text": "<p><a href=\"https://reviews.financesonline.com/p/hubspot-marketing/\">HubSpot Marketing</a> is the best marketing software for B2B due to its comprehensive feature set. It ticks all the right boxes when it comes to a simple but powerful and efficient marketing system.</p>\n<p>Streamlined to perfection, HubSpot Marketing only has room for the essentials such as marketing automation, analytics, and lead management. Also included in its core features are email management, social media monitoring, ad tracking, and live chat.</p>\n<p>Apart from amazing features, HubSpot Marketing also boasts integrations with over 200 third-party applications. This ensures that you will have an optimized and streamlined experience regardless of your business size.</p>\n<p>As for the pricing, HubSpot Marketing offers a completely free version complete with all core features. Should you want to benefit from its advanced features, you can choose among its four paid plans.</p>\n" } }, { "@type": "Question", "name": "What are the benefits of marketing software for B2B?", "acceptedAnswer": { "@type": "Answer", "@id": "https://financesonline.com/how-to-get-ahead-with-your-diy-project/#faq-q2", "text": "<p>With the right B2B marketing software, you will get the most out of your marketing efforts. Here are other benefits you can obtain from choosing and implementing a B2B marketing software system:</p>\n<ul>\n<li><strong>Process Automation.</strong> Marketing software streamlines your processes by eliminating tedious and repetitive tasks. This includes filing and organizing customer information, scheduling social media posts, manually sending emails to clients, and more. By allowing your marketing software system to handle these tasks, you can save on time and resources and delegate more meaningful tasks to your employees.</li>\n<li><strong>Streamlined Marketing.</strong> Marketing software only becomes more powerful as it integrates with third-party applications. Choosing one that connects with many, especially the platforms you are already using, can help you establish a unified system.</li>\n<li><strong>Optimized Customer Management.</strong> Businesses are only as strong as their relationships with their clients. In addition to a CRM and a lead nurturing tool, you should invest in marketing software to help organize your customer support priorities, segment your customer base, and streamline your marketing efforts.</li>\n<li><strong>Quality Reporting.</strong> With a marketing software system, you have a centralized database that contains the single version of truth for your business. You can get instant access to real-time data and analytics presented in form of easily-digestible visuals. You can also generate custom reports about your campaigns for presentation to stakeholders.</li>\n</ul>\n" } }, { "@type": "Question", "name": "What are the features of marketing software for B2B?", "acceptedAnswer": { "@type": "Answer", "@id": "https://financesonline.com/how-to-get-ahead-with-your-diy-project/#faq-q3", "text": "<p>There are a wide array of B2B marketing software systems in the market but the good ones have the following features in common:</p>\n<ul>\n<li><strong>Multi-channel reach.</strong> A good B2B marketing software system empowers users to leverage information and contacts from various channels, including email, SMS, social media, and more. It provides a digital environment to access all these without having to switch between applications.</li>\n<li><strong>Campaign Management.</strong> From creating to launching to monitoring campaigns, a good B2B marketing software system has got you covered. It is equipped with automation features that help you throughout the entire campaign.</li>\n<li><strong>Lead Management.</strong> In the same way it can help you with managing campaigns, a good B2B marketing software system has tools ready for lead management. This includes features for lead generation, lead capture, lead scoring, and lead nurturing, among others. Using this feature, you can tailor sales outreach for different types of prospects and increase sales efficiency.</li>\n<li><strong>Reporting and Analytics.</strong> A good B2B marketing software system increases visibility on projects and allows specific users to access data relevant to improving campaigns.</li>\n<li><strong>Integrations.</strong> A good B2B marketing software does not shy away from extending its capabilities to third-party applications. It enables users to streamline processes as it connects with CRM, sales software, and others.</li>\n</ul>\n" } }, { "@type": "Question", "name": "What is the easiest marketing software for B2B to use?", "acceptedAnswer": { "@type": "Answer", "@id": "https://financesonline.com/how-to-get-ahead-with-your-diy-project/#faq-q4", "text": "<p>A simple and straightforward interface packed with streamlined features is ideal for B2B marketing software. The question is, where can you find one? Here is a list of examples according to customer satisfaction reviews to help you get started:</p>\n<ul>\n<li><strong><a href=\"https://reviews.financesonline.com/p/monday/\">monday.com</a>.</strong> You can spend one of the least amounts of training with monday.com given its intuitive interface. Plus, you will also be equipped with video materials to learn how to use each feature from the vendor\u2019s YouTube channel and website.</li>\n<li><strong><a href=\"https://reviews.financesonline.com/p/hubspot-marketing/\">HubSpot Marketing</a>.</strong> Whether you are a startup company or an established enterprise, HubSpot has its user-friendly interface ready for your needs. Its drag-and-drop functionality makes it easy for users to create visually appealing and fully customized landing pages for different types of marketing campaigns.</li>\n<li><strong><a href=\"https://reviews.financesonline.com/p/maropost-marketing-cloud/\">Maropost Marketing Cloud</a>.</strong> Email marketing is almost always a complex arena, but it doesn\u2019t have to be with Maropost Marketing Cloud. There\u2019s no need to switch between applications as this software has everything you need to automate email campaigns.</li>\n</ul>\n" } }, { "@type": "Question", "name": "What is a good free marketing software for B2B?", "acceptedAnswer": { "@type": "Answer", "@id": "https://financesonline.com/how-to-get-ahead-with-your-diy-project/#faq-q5", "text": "<p>B2B companies of all sizes and types need robust marketing software in order to grow and thrive. Here are some that will be particularly useful for startups and small businesses as they are free of charge:</p>\n<ul>\n<li><strong><a href=\"https://reviews.financesonline.com/p/hubspot-marketing/\">HubSpot Marketing</a>.</strong> Not only is it the leading marketing software, but it also comes with a \u201cfree forever\u201d plan. Included in this plan are all of its core features such as lead analytics dashboard, contact management, and Facebook lead ads.</li>\n<li><strong><a href=\"https://reviews.financesonline.com/p/mailerlite/\">MailerLite</a>.</strong> While primarily an email marketing software, this platform also comes with a website builder which is also available in its forever free plan. You get free 5 landing pages, 25+ customizable templates, SSL encryption, GDPR compliance, and more.</li>\n<li><strong><a href=\"https://reviews.financesonline.com/p/omnisend/\">Omnisend</a>.</strong> This e-commerce platform combines five channels into one platform. With its free version, you can reach up to 250 contacts, get unlimited contact list size, and create up to 500 emails, 60 SMS, and 500 web plush.</li>\n</ul>\n" } } ] }</script> <div class="category__author" style="display: flex;"> <div class="category__avatar"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" data-src="https://sip.financesonline.com/uploads/2018/09/louie.jpg?width=100&token=cBF1qsThMBVm4GTC-uvIxg" alt="Louie Andre" class="lazyload"> </div> <div class="category__author__desc"> <h4>By <a href="/author/louie/" title="Louie Andre">Louie Andre</a></h4> <p>B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. From pitch deck to exit strategy, he is no stranger to project business hiccups and essentials. He has been involved in a few internet startups including a digital route planner for a triple A affiliate. His advice to vendors and users alike? "Think of benefits, not features."</p> </div> <div class="clearfix"></div> </div> </div> <div class="clearfix"></div> <p class="updated">Updated <time datetime="2025-02-10T07:24:07+00:00" title="2025-02-10T07:24:07+00:00">February 10, 2025</time></p> </div> </div> </div> </div> </div> </div>  <div id="why-fo-free" class="fot-modal why-fo-free-modal"> <div class="fot-modal__close"><span></span><span></span></div> <h3> <img width="30" height="30" class="why_fo_free_modal_img" alt="Why is FinancesOnline free?" srcset="https://financesonline.com/media/themes/fot/dist/img/information.png 1x,https://financesonline.com/media/themes/fot/dist/img/information@2x.png 2x" src="https://financesonline.com/media/themes/fot/dist/img/information.png"> Why is FinancesOnline free? </h3> <p>FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. 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