Best Email Marketing Software for B2B in 2024

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Marketing Software</a></li> <li>Email Marketing Software for B2B</li> </ul> <div class="clearfix"></div> </div> <div class="why-fo-free"> <a data-modal="#why-fo-free" title="Why FO is free" href="#"> Why is FinancesOnline free <img src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" data-src="https://financesonline.com/media/themes/fot/dist/img/why_blue.png" data-srcset="https://financesonline.com/media/themes/fot/dist/img/why_blue.png 1x, https://financesonline.com/media/themes/fot/dist/img/why_blue@2x.png 2x" alt="Why FO is free" class="lazyload"> </a> </div> <div class="clearfix"></div> </div> <div id="fo-category-tabs" class="page-category__tabs dynamic-tabs"> <div class="main-container"> <a class="page-category__tab active big-tab" href="/c/email-marketing-software/b2b/" data-target="#top20-tab" data-term="832" data-nojs="true" data-small-cat="true" > <h1>Best Email Marketing Software for B2B in 2024</h1> </a> <a class="page-category__tab " href="/c/email-marketing-software/b2b/?top10" data-target="#top10-tab" data-term="832">Product Comparisons</a> </div> </div> <div id="dynamic-tab-content"> <div id="cat-top20" class="page-category__tab-content"> <div id="category-top20" class="category category--white flex-order" data-cat="832"> <div id="category-what-is" class="main-container order-2 content-visibility"> <div class="category__sections no-border"> <h3><span class="cat-icon cat-icon--what-is"></span>What is Email Marketing Software for B2B?</h3> <p>Email marketing software is used by businesses to send out promotional emails to their customers. At the same time, email marketing is an effective method that boost brand awareness with a technique that has the capacity to scale across diverse audiences. This type of marketing includes transaction emails such as approvals and alerts, and promotional emails such as events, newsletters, and ads.<a href="#" class="show-more-js">Show more</a><span class="show-more-hidden"> Email marketing systems can help a company to target its prospects better, distribute content, and reduce marketing costs. Key features of this software include automation of email tracking and newsletter delivery, designing and sharing of newsletters, creation of permission-based mailing lists, and inbound lead generation. The best way to select the right email marketing app for your needs is to browse our list of top platforms, especially the current category leader <a href='https://reviews.financesonline.com/p/freshmarketer/'>Freshmarketer</a>.<a href="#" class="show-less-js">Show less</a></span></p> <h3 id="category-how"><span class="cat-icon cat-icon--ranking"></span>How was this ranking made?</h3> <p>To prepare this ranking of best Email Marketing Software for B2B we have analyzed different systems currently present on the market, studying their features, how easy are they are to learn, client service, offered integrations with other systems and mobile device support using our exclusive <a href="/scoring-methodology/" title="Scoring Methodology">SmartScore<sup>TM</sup></a> rating system. This list has been created by Astrid Eira, our B2B authority dedicated to the Email Marketing Software for B2B category.</p> </div> </div> <div class="main-container order-1"> <div class="col col--75 col--sm"> <div class="cats-tabs tabs"> <div class="cats-tabs__content"> <div id="cats-0" class="cats-tabs__content-inner tabs-content active"> <div class="category__rank"> <div class="category__rank-head"> <h3>List of Top 12 Email Marketing Software for B2B</h3> <div class="category__rank-sort"> <a data-modal="#why-fo-free" title="Why FO is free" href="#"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" data-src="https://financesonline.com/media/themes/fot/dist/img/why-smaller.png" data-srcset="https://financesonline.com/media/themes/fot/dist/img/why-smaller.png 1x, https://financesonline.com/media/themes/fot/dist/img/why-smaller@2x.png 2x" alt="Why FO is free" class="lazyload"> </a> Order by: <div class="category__rank-dd nice-dropdown" data-ajax="https://financesonline.com/wp-admin/admin-ajax.php" data-term="832" data-size="small_business" data-count="12" data-taxonomy="category_apps"> <span>Sponsored</span> <ul> <li data-sort="sponsored">Sponsored</li> <li data-sort="score">Score</li> </ul> </div> </div> </div> <div id="small_business_box"> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL2ZyZXNobWFya2V0ZXIv"> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Freshmarketer reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2021/08/freshmarketer-logo-small-1.png 186w, https://s.financesonline.com/uploads/2021/08/freshmarketer-logo-small-1-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-104384" data-id="104384" type="checkbox"> <span></span> <label for="compare-104384">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/freshmarketer/" title="Freshmarketer"> <span>1. </span> Freshmarketer </a> </h4> <span>Our score: <span class="blue">8.8</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">100%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>All-in-one conversion rate optimization (CRO) suite designed to help marketing teams deliver more personalized customer experiences at every touchpoint across their lifecycle. With powerful campaigns analytics in Freshmarketer, users gain insights on opens, clicks, and responses to improve engagement and generate quality leads for sales teams. </p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> <button type="button" data-dst="aHR0cHM6Ly9maW5hbmNlc29ubGluZS5jb20vc2VlL2ZyZXNobWFya2V0ZXIv" class=" btn" >VISIT WEBSITE</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL2h1YnNwb3QtbWFya2V0aW5nLWh1Yi8="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="HubSpot Marketing Hub reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2019/08/hslogo2.png 186w, https://s.financesonline.com/uploads/2019/08/hslogo2-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-373528" data-id="373528" type="checkbox"> <span></span> <label for="compare-373528">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/hubspot-marketing-hub/" title="HubSpot Marketing Hub"> <span>2. </span> HubSpot Marketing Hub </a> </h4> <span>Our score: <span class="blue">9.5</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">98%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>HubSpot Marketing is an easy-to-use advanced digital marketing software solution. It is used for a variety of marketing needs and channels from SEO to social media. The platform has a CRM base complete with analytics. It has modules to manage blogs, lead generation, social monitoring, ads, and email marketing. </p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> <button type="button" data-dst="aHR0cHM6Ly9maW5hbmNlc29ubGluZS5jb20vc2VlL2h1YnNwb3RtYXJrZXRpbmcv" class=" btn" >VISIT WEBSITE</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL21haWxlcmxpdGUv"> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="MailerLite reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2020/01/vpdbd228d888009eafb9304609e8cb0ec7.png 186w, https://s.financesonline.com/uploads/2020/01/vpdbd228d888009eafb9304609e8cb0ec7-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-50436" data-id="50436" type="checkbox"> <span></span> <label for="compare-50436">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/mailerlite/" title="MailerLite"> <span>3. </span> MailerLite </a> </h4> <span>Our score: <span class="blue">9.0</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">89%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>An automated email marketing platform with powerful features for optimizing email campaigns. Using MailerLite, marketers can create dynamic, engaging email campaigns and set up workflows for automated email delivery. Built-in reports also provide data-backed insights into campaign results and metrics such as unsubscriber count and bounce rate. All these features come in an intuitive, visual interface for hassle-free use and onboarding. </p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> <button type="button" data-dst="aHR0cHM6Ly9maW5hbmNlc29ubGluZS5jb20vc2VlL21haWxlcmxpdGUv" class=" btn" >VISIT WEBSITE</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL2NvbnN0YW50LWNvbnRhY3Qtc29mdHdhcmUv"> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Constant Contact reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2023/07/Untitled-design-7.png 186w, https://s.financesonline.com/uploads/2023/07/Untitled-design-7-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-176077" data-id="176077" type="checkbox"> <span></span> <label for="compare-176077">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/constant-contact-software/" title="Constant Contact"> <span>4. </span> Constant Contact </a> </h4> <span>Our score: <span class="blue">9.6</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">93%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>A powerful marketing platform that integrates email marketing, social media, and ecommerce together for more comprehensive marketing campaigns. It includes a website builder and an extensive library of highly-customizable email templates optimized for both web and mobile. Reports and analytics are also quickly generated so you can easily track performance.</p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL3NhbGVzZm9yY2UtbWFya2V0aW5nLWNsb3VkLw=="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Salesforce Marketing Cloud reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2023/11/Salesforce-Marketing-small-thumbnail.png 186w, https://s.financesonline.com/uploads/2023/11/Salesforce-Marketing-small-thumbnail-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-14851" data-id="14851" type="checkbox"> <span></span> <label for="compare-14851">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/salesforce-marketing-cloud/" title="Salesforce Marketing Cloud"> <span>5. </span> Salesforce Marketing Cloud </a> </h4> <span>Our score: <span class="blue">9.3</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">97%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>A marketing solution that empowers businesses by providing tools for personalizing customer journeys across different devices and channels. It utilizes artificial intelligence in listening and interpreting what customers say about brands, helping businesses leverage customer feedback in delivering high-quality products and services.</p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL21pY3Jvc29mdC1keW5hbWljcy0zNjUtbWFya2V0aW5nLw=="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Microsoft Dynamics 365 Marketing reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2020/11/dynamics-365-small-thumbnail.png 186w, https://s.financesonline.com/uploads/2020/11/dynamics-365-small-thumbnail-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-269468" data-id="269468" type="checkbox"> <span></span> <label for="compare-269468">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/microsoft-dynamics-365-marketing/" title="Microsoft Dynamics 365 Marketing"> <span>6. </span> Microsoft Dynamics 365 Marketing </a> </h4> <span>Our score: <span class="blue">9.2</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">96%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>Marketing software that uses intelligent features such as AI and machine learning to continuously evaluate and improve marketing performance. Allows marketers to unify customer information, automate marketing processes, and provide more personalized customer journeys. </p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL29tbmlzZW5kLw=="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="232" height="120" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Omnisend reviews" sizes="(max-width: 232px) 100vw, 232px" data-srcset="https://s.financesonline.com/uploads/2024/11/Omnisend-app-icon-teal-1200x1200-2-232x120.png 232w, https://s.financesonline.com/uploads/2024/11/Omnisend-app-icon-teal-1200x1200-2-300x155.png 300w, https://s.financesonline.com/uploads/2024/11/Omnisend-app-icon-teal-1200x1200-2-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-127348" data-id="127348" type="checkbox"> <span></span> <label for="compare-127348">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/omnisend/" title="Omnisend"> <span>7. </span> Omnisend </a> </h4> <span>Our score: <span class="blue">9.1</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">100%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>An intuitive marketing automation platform that offers integrated omnichannel workflows, smart list segmentation, and smart reporting to boost customer engagement and sales. 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It allows users to create responsive emails to increase the chance of engagement. The solution also has features to help you manage subscribers, analyze email performance, and even share their attractive newsletters on social media. </p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL21hcm9wb3N0LW1hcmtldGluZy1jbG91ZC8="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Maropost Marketing Cloud reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2020/12/Maropost-small-thumbnail.png 186w, https://s.financesonline.com/uploads/2020/12/Maropost-small-thumbnail-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-25050" data-id="25050" type="checkbox"> <span></span> <label for="compare-25050">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/maropost-marketing-cloud/" title="Maropost Marketing Cloud"> <span>9. </span> Maropost Marketing Cloud </a> </h4> <span>Our score: <span class="blue">9.0</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">95%</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>Maropost is a marketing automation tool that enhances multi-channel customer engagements through unified audience data. It allows you to map out a customer's journey through a campaign with its journey builder, customizable forms, and drag-and-drop interface. 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This solution utilizes essential tools to manage everyday tasks such as calendar and online scheduling, email and SMS marketing, client portal and management, lead generation, and billing and invoicing. </p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL3JlYWxseS1zaW1wbGUtc3lzdGVtcy1jcm0v"> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Spotler CRM reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2024/05/spotler-crm-formerly-really-simple-systems-2.png 186w, https://s.financesonline.com/uploads/2024/05/spotler-crm-formerly-really-simple-systems-2-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-15326" data-id="15326" type="checkbox"> <span></span> <label for="compare-15326">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/really-simple-systems-crm/" title="Spotler CRM"> <span>11. </span> Spotler CRM </a> </h4> <span>Our score: <span class="blue">8.5</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">N/A</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>Spotler CRM is a full suite sales, marketing, and customer support online CRM platform that is easy to use and works immediately. It has robust modules for pipeline management, contact management, and case management. This scalable CRM platform also has a built-in email marketing feature.</p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> </div> </div> <div class="category__rank-item fo-button-data content-visibility" data-dst="aHR0cHM6Ly9yZXZpZXdzLmZpbmFuY2Vzb25saW5lLmNvbS9wL2h1YnNwb3QtbWFya2V0aW5nLw=="> <div class="category__rank-thumb"> <div class="category__rank-logo fo-button-get-href"> <img width="186" height="96" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="HubSpot Marketing reviews" sizes="(max-width: 186px) 100vw, 186px" data-srcset="https://s.financesonline.com/uploads/2019/08/hslogo2.png 186w, https://s.financesonline.com/uploads/2019/08/hslogo2-93x48.png 93w" /> </div> <div class="category__rank-compare"> <div class="select-more">Select more products to compare</div> <input id="compare-39071" data-id="39071" type="checkbox"> <span></span> <label for="compare-39071">Compare</label> <a class="btn btn--blue-hover" href="#" data-url="https://financesonline.com/compare/" title="Compare">Compare <span></span> selected products</a> </div> </div> <div class="category__rank-info"> <h4> <a href="https://reviews.financesonline.com/p/hubspot-marketing/" title="HubSpot Marketing"> <span>12. </span> HubSpot Marketing </a> </h4> <span>Our score: <span class="blue">9.5</span><a href="#" data-modal="#score-modal" data-dynamic="yes" class="icon icon--question"></a></span> <span>User satisfaction: <span class="blue">N/A</span><a href="#" data-modal="#user-modal" data-dynamic="yes" class="icon icon--question"></a></span> <p>HubSpot Marketing is an easy-to-use advanced digital marketing software solution. It is used for a variety of marketing needs and channels from SEO to social media. The platform has a CRM base complete with analytics. It has modules to manage blogs, lead generation, social monitoring, ads, and email marketing. </p> </div> <div class="category__rank-btns"> <button type="button" data-dst="Iw==" class="btn btn--blue-hover fo-button-get-href" >READ REVIEW</button> <button type="button" data-dst="aHR0cHM6Ly9maW5hbmNlc29ubGluZS5jb20vc2VlL2h1YnNwb3RtYXJrZXRpbmcv" class=" btn" >VISIT WEBSITE</button> </div> </div> </div> <div class="category__rank-sort category__rank-sort--mobile-show"> <a data-modal="#why-fo-free" title="Why FO is free" href="#"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" data-src="https://financesonline.com/media/themes/fot/dist/img/why-smaller.png" data-srcset="https://financesonline.com/media/themes/fot/dist/img/why-smaller.png 1x, https://financesonline.com/media/themes/fot/dist/img/why-smaller@2x.png 2x" alt="Why FO is free" class="lazyload"> </a> Order by: <div class="category__rank-dd nice-dropdown" data-ajax="https://financesonline.com/wp-admin/admin-ajax.php" data-term="832" data-size="small_business" data-count="12" data-taxonomy="category_apps"> <span>Sponsored</span> <ul> <li data-sort="sponsored">Sponsored</li> <li data-sort="score">Score</li> <li data-sort="user-reviews">User Score</li> </ul> </div> </div> </div> </div> </div> </div> </div> <div class="category__sidebar col col--25 col--sm content-visibility"> <div class="category__categories mini-hide"> <h4>Similar Categories:</h4> <p>In the event you didn't find just the solution you were looking for here's a list of various categories similar to Email Marketing Software for B2B that you might want to browse through:</p> <ul> <li><a href="/c/email-marketing-software/" title="Email Marketing Software">Email Marketing Software</a><li><a href="/c/email-marketing-software/b2c/" title="Email Marketing Software for B2C">Email Marketing Software for B2C</a><li><a href="/c/email-marketing-software/small-business/" title="Email Marketing Software for Small Business">Email Marketing Software for Small Business</a><li><a href="/c/email-marketing-software/free/" title="Free Email Marketing Software">Free Email Marketing Software</a> </ul> </div> </div> </div> <div class="order-3 content-visibility"> <div class="main-container"> <div class="col col--75 col--sm"> <div class="category__content"> <img width="1000" height="483" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload toc-img" alt="Email Marketing Software for B2B Guide" sizes="(max-width: 1000px) 100vw, 1000px" data-srcset="https://s.financesonline.com/uploads/2022/04/email-marketing-b2b-1.png 1000w, https://s.financesonline.com/uploads/2022/04/email-marketing-b2b-1-300x145.png 300w, https://s.financesonline.com/uploads/2022/04/email-marketing-b2b-1-768x371.png 768w, https://s.financesonline.com/uploads/2022/04/email-marketing-b2b-1-93x45.png 93w" /> </div> </div> </div> <div class="main-container"> <div class="col col--75 col--sm"> <h3 class="toc-header margin">Table of contents</h3> </div> <div class="clearfix"></div> </div> <div class="main-container"> <div class="col col--75 col--sm"> <div class="category__sections toggle"> <div class="article-section"> <div class="article-section__text"> <p style="line-height: 18.0pt;">Most business owners are now becoming increasingly aware of the advantages of email marketing software tools, recognizing that these advancements will enable them to enhance their business communication endeavors. However, many still find it hard to determine a clear list of benefits that would earn implementing such programs in their business.</p> <p style="line-height: 18.0pt;">To demonstrate that there is indeed much to reap from high-quality email marketing tools, we’ve written this guide for you to have an elaborate look at what this kind of software has to offer.</p> </div> </div><div class="article-section"> <h3 id="learn-more-about-each-product-with-free-trial"><span class="cat-icon cat-icon--free-trial"></span>Learn more about each product with free trial</h3> <div class="article-section__text"> <p>When searching for the best email marketing tool for smaller businesses or enterprises, it is best to sign up for a demo or a few free trials and starter unpaid plans from prominent email marketing software providers. You will then be given the chance to see the software for yourself and check its key elements. You will also have a better grasp of<span style="font-weight: 400;"> <a href="/email-marketing-software-analysis-features-benefits-pricing-types/">what is email marketing software</a>. Browse our B2B email marketing software reviews: <a href="https://reviews.financesonline.com/p/freshmarketer/">Freshmarketer reviews</a>, <a href="https://reviews.financesonline.com/p/hubspot-marketing/">HubSpot Marketing</a>, <a href="https://reviews.financesonline.com/p/maropost-marketing-cloud/">Maropost Marketing Cloud</a>, <a href="https://reviews.financesonline.com/p/mailerlite/">MailerLite</a>, <a href="https://reviews.financesonline.com/p/activecampaign/">ActiveCampaign</a>, and <a href="https://reviews.financesonline.com/p/vcita/">vcita</a>. Then, try services that presently possess the highest</span><span style="font-weight: 400;"> SmartScore rankings and Customer Satisfaction Rating.</span></p> <p>Examining some of the most well-known email marketing software alternatives may also be a good idea. Read our <a href="/top-active-campaign-alternatives/">Top 10 Alternatives to ActiveCampaign</a> guide for your reference.</p> </div> </div><div class="article-section"> <h3 id="targeted-businesses"><span class="cat-icon cat-icon--targeted-businesses"></span>Targeted Businesses</h3> <div class="article-section__text"> <p>B2B Email marketing platforms can be used by any company dealing with a huge customer database, aiming to sum up contacts in one location and carry out information in an organized manner. The niche and scale of the business are mostly insignificant, but there are a few certain situations where demand generation software is required:</p> <ul> <li style="line-height: 18.0pt;"><strong>Businesses seeking to deliver relevant information via email newsletters. </strong>In every business, customers often have to be onboarded in order to buy a product, which is the exact reason why email marketing solutions are here. Businesses implement them to deliver relevant information to their customers via email newsletters and let them sign up on their platform in order to collect information.</li> <li style="line-height: 18.0pt;"><strong>Businesses seeking to carry out leads with ‘enticing’ and ‘one-time’ promotional offers. </strong>Businesses can use email marketing solutions to carry out enticing offers than can attract leads and turn them into customers.</li> <li style="line-height: 18.0pt;"><strong>Businesses seeking to customize their emails. </strong>Email templates customization is the major advantage of email marketing tools. Customization is applicable to logos, slogans, and any other related information. This feature establishes strong relationships with your customers, letting them feel that they are your most valuable asset.</li> </ul> </div> </div><div class="article-section"> <h3 id="what-are-examples-of-email-marketing-software-for-b2b"><span class="cat-icon cat-icon--examples"></span>What are Examples of Email Marketing Software for B2B?</h3> <div class="article-section__text"> <ul> <li style="line-height: 18.0pt;"><strong><a href="https://reviews.financesonline.com/p/freshmarketer/">Freshmarketer</a>: </strong>A marketing automation software helping marketing teams to provide more tailored customer experiences and form better relationships with sales teams.</li> <li style="line-height: 18.0pt;"><strong><a href="https://reviews.financesonline.com/p/hubspot-marketing/">HubSpot Marketing</a></strong>: An advanced email marketing system that delivers all your marketing endeavors together, helping your team increase traffic and conversions.</li> <li style="line-height: 18.0pt;"><strong><a href="https://reviews.financesonline.com/p/maropost-marketing-cloud/">Maropost Marketing Cloud</a></strong>: A web-hosted digital marketing tool that helps businesses unify, automate, and optimize the way they interact with their customers across various mediums.</li> <li style="line-height: 18.0pt;"><strong><a href="https://reviews.financesonline.com/p/mailerlite/">MailerLite</a></strong>: A dynamic email marketing solution that boasts features for increasing subscriber network and improving email marketing drives.</li> <li style="line-height: 18.0pt;"><strong><a href="https://reviews.financesonline.com/p/vcita/">vcita</a></strong>: An all-in-one business management and customer service software created for business owners and professionals, including educators, accountants, and lawyers, among others.</li> </ul> <p>For a more extensive list of products, you may want to take a look at our <a href="/top-20-email-marketing-software-solutions/">Top 20 Email Marketing Software</a> rankings. You will see a much broader range of products for comparisons there.</p> </div> </div><div class="article-section"> <h3 id="types-of-email-marketing-software-for-b2b"><span class="cat-icon cat-icon--types"></span>Types of Email Marketing Software for B2B</h3> <div class="article-section__text"> <p>From free and basic tools to expensive and precise programs, B2B email marketing software solutions have a plethora of types. In terms of features, many programs only summarize contact lists. Others are more powerful and enable email newsfeed personalization,  customer behavior and conversion rates monitoring and comparison, and even custom branding. Moreover, deployment is an integral component, of which there are:</p> <ul> <li><strong>Software-as-a-service (SaaS) email marketing systems</strong>. These are commonly paid monthly and are hosted on the server of the vendor. The business owner does not install, update, and maintain the system.</li> <li><strong>On-premise email marketing systems</strong>. These are covered with one license and are presented on the local server of the client. They are considered the most costly ones because they call for complex setup and periodic hardware installations.</li> <li><strong>Cloud-based email marketing systems. The majority</strong> of these offer free basic subscriptions and are deemed as the most inexpensive ones because they enable universal access and clients do not have to update them or spend money for maintenance.</li> </ul> </div> </div><div class="article-section"> <h3 id="key-features-of-email-marketing-software-for-b2b"><span class="cat-icon cat-icon--key-features"></span>Key Features of Email Marketing Software for B2B</h3> <div class="article-section__text"> <p>A B2B email marketing software must exhibit a few essential elements to help you come up with successful projects. Some of these are:</p> <ul> <li><strong>Separated Email Lists. </strong>An email marketing software should be able to sum up contacts from any other lists and ensure that the new one is up-to-date with less manual effort. You should also be able to classify contacts based on their age, location, behaviors, preferences, or other relevant categories</li> <li><strong>Customization. </strong>Email design refers to the email layout, subject lines, and CTAs. It plays a major role in the success of an email marketing campaign. Your app should provide you with a big customization scope to let you modify elements to prevent your email from being tagged as spam.</li> <li><strong>Monitoring and Reporting. </strong>The measurement dashboards of email marketing systems enable you to assess your marketing results and allocate budgets accordingly. Eventually, the data can be used for making reports.</li> <li><strong>Testing. </strong>Before sending your campaigns out, your email marketing software should be able to test and improve them first. When we say testing, we mean A/B standards, making it possible to probe separate variables instead of the entire content. The positive and negative click-through rates and spam compliance evaluators determine whether you should continue with a campaign or stop it instead.</li> <li><strong>Auto-responders.</strong> This is also a necessary feature of email marketing software. Auto-responders automate a huge part of your marketing tasks and grow conversions by simply letting senders know that their emails have been received. They can also be used to inform regular clients about discounts and promotions and verify their subscriptions on your website. In addition, you can offer free trials for follow-ups or information sheets to unfamiliar audiences.</li> <li><strong>CRM Integration</strong>. Email marketing software should be able to play well with any program, and most importantly, with CRM systems. CRM integration enhances marketing-sales team relationships and increases ROI and general positive impacts of your projects. Meanwhile, your CRM will be your pivotal source of customer data and main competitive data, which can turn your relationship with your customers into an entertaining and productive experience.</li> </ul> <p>For a more thorough list of common features and modules available in most systems, read our <a href="/email-marketing-software-analysis-features-benefits-pricing-types/">What Is Email Marketing Software</a> guide.</p> </div> </div><div class="article-section"> <h3 id="benefits-of-email-marketing-software-to-b2b"><span class="cat-icon cat-icon--benefits"></span>Benefits of Email Marketing Software to B2B</h3> <div class="article-section__text"> <p>Email marketing software for B2B is used for commercial communication with individuals/groups, typically in the form of sales, promotions, advertisement, business requests, or any similar activity targeted to boost customer loyalty and entire brand recognition. For this reason, email marketing guarantees that a business remains connected to its customers even after completed sales.</p> <p>Digital communication, on its behalf, enables a business to reach literally every customer on low research and production expenses, and figure out all of their likes, dislikes, interests, and shopping attitudes by simply having a list of valuable contacts and keeping its accuracy. At the same time, customers benefit from a more customized relationship and individual treatment for support and principal information. These are how that works:</p> <ul> <li><strong>Targeted Marketing.</strong> Truth be told, traditional marketing does not equate to targeted marketing. Gone are the days of promoting goods on TV shows, because times have changed, and so have consumer habits. Email marketing lets you reach a certain group of audiences you have selected based on well-planned criteria. Email marketing also lets you personalize the message according to what they’d assume to see.</li> <li><strong>Measured Effects. </strong>Do you think advertising in the local newspaper is a great way for people to read it? How would you know the number of people reading it? Or have your customers actually read them? The essence of email marketing is helping you predict results, and measure effects based on them. With excellent software, you will never have to be vague and immodest when promoting your products. Instead, you will gain attainable metrics regarding your open rates, click-to-deliver rates, delivery accomplishment, or subscriber retention. As a result, you will have an idea of who are the most responsive recipients, and you will make your next campaign based on that certain group.</li> <li><strong>Cost-Effectiveness. </strong>ROI is simply the most winning and meaningful benefit of email marketing software since you are not supposed to print anything nor hire a third party to advertise your work. Email marketing turns $1 of investment into $40 of profit, the Direct Marketing Association says. Hence, you should consider it for your campaigns too.</li> <li><strong>Easier Sharing. </strong>Email makes the sharing of marketing materials easier as it only takes a few seconds to do so. The objective is to encourage subscribers to share your content with others who are not included in your contact list. You are the conclusive beneficiary, of course,  because you gain exposure and credibility based on it.</li> <li><strong>Brand Awareness. </strong>Remind customers about your brand so that they would consider you in the future. Every additional email brings value to your marketing approach. This is how you remind them to stay put even without deals on the horizon, and to be in a much more likely place to be selected than competitors who market conventionally.</li> </ul> </div> </div><div class="article-section"> <h3 id="payment-schemes"><span class="cat-icon cat-icon--examples"></span>Payment Schemes</h3> <div class="article-section__text"> <p>When choosing the best email marketing software, price is one of the most necessary factors to consider. Price is typically identified by the type of payment method you choose. Here are the three common payment methods:</p> <ul> <li><strong>Free. </strong>Some email marketing software are free to use. There are also providers who offer free versions of subscription plans, which are suitable for small and growing businesses.</li> <li><strong>Monthly Plans</strong>. Monthly subscriptions are, most probably, the most well-known pricing plans today. Plans are billed every month; hence businesses find it easier to try out solutions. These plans suit those who only want to spend a manageable amount of money without overcommitting to a software brand.</li> <li><strong>Yearly Plans</strong>. A yearly plan fits businesses that are already fixed on a program for a long period of time. These ones are commonly priced cheaper than monthly plans, but unsubscribing is quite challenging.</li> </ul> </div> </div><div class="article-section"> <h3 id="the-bottom-line"><span class="cat-icon cat-icon--default"></span>The Bottom Line</h3> <div class="article-section__text"> <p>Choosing the perfect email marketing software for a business will never be that easy. Various businesses have various needs. Therefore, you really must find one that caters to your requirements.</p> <p>You also have to find one that has more chances of being used by your business. Although this may seem like a difficult task, you have to keep in mind that buying the perfect software is only the beginning.</p> <p>You would need to get familiar with the software and enforce best practices as time passes by. Your team would undergo training and perhaps you would experience some misunderstandings. You should assume the worst and be ready for software implementation exhaustively.</p> </div> </div> </div> </div> <div class="clearfix"></div> </div> </div> <div id="category-related-resources" class="category__related order-4 content-visibility"> <div class="main-container"> <div class="col col--75 col--sm"> <h3>Related Resources</h3> <ul> <li><a href="/15-best-free-email-marketing-software/" title="15 Best Free Email Marketing Software Solutions in 2024">15 Best Free Email Marketing Software Solutions in 2024</a></li> <li><a href="/top-20-email-marketing-automation-software-for-small-business-2018-features-comparison/" title="20 Best Email Marketing Automation Software for Small Business: 2024 Features Comparison">20 Best Email Marketing Automation Software for Small Business: 2024 Features Comparison</a></li> <li><a href="/top-20-email-marketing-software-solutions/" title="20 Best Email Marketing Software Solutions of 2024">20 Best Email Marketing Software Solutions of 2024</a></li> <li><a href="/much-email-marketing-automation-software-cost-comparison-pricing-plans/" title="How Much Does Email Marketing Automation Software Cost? Comparison of Pricing Plans">How Much Does Email Marketing Automation Software Cost? Comparison of Pricing Plans</a></li> <li><a href="/email-marketing-software-analysis-features-benefits-pricing-types/" title="What Is Email Marketing Software: Analysis of Features, Benefits, Pricing and Types in 2024">What Is Email Marketing Software: Analysis of Features, Benefits, Pricing and Types in 2024</a></li> <li><a href="/top-20-email-marketing-software-companies/" title="List of Top Email Marketing Software Companies of 2024">List of Top Email Marketing Software Companies of 2024</a></li> </ul> </div> </div> <div class="clearfix"></div> </div> <div class="category category--white order-5 content-visibility"> <div class="main-container"> <div class="category__content category__content--margin col col--75 col--sm"> <h3>List of Email Marketing Software for B2B Companies</h3> <div class="soft__list"> <div class="pull-right"> <p>Order by:</p> <div id="soft-dd" class="soft__list__dd" data-ajax="https://financesonline.com/wp-admin/admin-ajax.php" data-term="832" data-count="15" data-taxonomy="category_apps"> <span>Newest</span> <ul> <li data-sort="newest">Newest</li> <li data-sort="score">Score</li> <li data-sort="user-reviews">User Score</li> </ul> </div> <div class="clearfix"></div> </div> <div id="soft-table" class="soft__table"> <div class="soft__head"> <div class="col col--33 s-name"> Product name: </div> <div class="col col--20 s-cat"> Category: </div> <div class="col col--10 s-ss"> Smart Score: </div> <div class="col col--10 s-price"> Price: </div> <div class="col col--10 s-us"> User Satisf. </div> <div class="col col--16 s-ur"> User reviews: </div> <div class="clearfix"></div> </div> <div id="soft-table-products"> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/hubspot-marketing-hub/" title="HubSpot Marketing Hub" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="HubSpot Marketing Hub reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2019/08/hslogo2-93x48.png 93w, https://s.financesonline.com/uploads/2019/08/hslogo2.png 186w" /> </div> <p>HubSpot Marketing Hub</p> </a> <div class="col col--20 s-cat "> Email Marketing Software for B2B </div> <div class="col col--10 s-ss"> 9.5 </div> <div class="col col--10 s-price"> free </div> <div class="col col--10 s-us"> 98% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/hubspot-marketing-hub/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> </span> <span>16 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/easysendy/" title="EasySendy" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="EasySendy reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2020/11/EasySendy-logo-2-93x48.png 93w, https://s.financesonline.com/uploads/2020/11/EasySendy-logo-2.png 186w" /> </div> <p>EasySendy</p> </a> <div class="col col--20 s-cat "> Email Marketing Software for B2B </div> <div class="col col--10 s-ss"> 9.0 </div> <div class="col col--10 s-price"> $19 </div> <div class="col col--10 s-us"> 95% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/easysendy/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> </span> <span>1 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/constant-contact-software/" title="Constant Contact" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Constant Contact reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2023/07/Untitled-design-7-93x48.png 93w, https://s.financesonline.com/uploads/2023/07/Untitled-design-7.png 186w" /> </div> <p>Constant Contact</p> </a> <div class="col col--20 s-cat "> Email Marketing Software for B2B </div> <div class="col col--10 s-ss"> 9.6 </div> <div class="col col--10 s-price"> $20 </div> <div class="col col--10 s-us"> 93% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/constant-contact-software/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span ></span> </span> <span>14 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/dotdigital/" title="dotdigital" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="dotdigital reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2019/09/dotdigital-logo2-93x48.png 93w, https://s.financesonline.com/uploads/2019/09/dotdigital-logo2.png 186w" /> </div> <p>dotdigital</p> </a> <div class="col col--20 s-cat "> Email Marketing Software for B2B </div> <div class="col col--10 s-ss"> 8.8 </div> <div class="col col--10 s-price"> By quote </div> <div class="col col--10 s-us"> 97% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/dotdigital/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span ></span> <span ></span> <span ></span> <span ></span> <span ></span> </span> <span>0 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/omnisend/" title="Omnisend" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Omnisend reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2024/11/Omnisend-app-icon-teal-1200x1200-2-93x48.png 93w, https://s.financesonline.com/uploads/2024/11/Omnisend-app-icon-teal-1200x1200-2-300x155.png 300w, https://s.financesonline.com/uploads/2024/11/Omnisend-app-icon-teal-1200x1200-2-232x120.png 232w" /> </div> <p>Omnisend</p> </a> <div class="col col--20 s-cat "> Email Marketing Software for B2B </div> <div class="col col--10 s-ss"> 9.1 </div> <div class="col col--10 s-price"> $16 </div> <div class="col col--10 s-us"> 100% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/omnisend/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> </span> <span>14 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/campaigner/" title="Campaigner" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Campaigner reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2019/09/campaigner-logo2-93x48.png 93w, https://s.financesonline.com/uploads/2019/09/campaigner-logo2.png 186w" /> </div> <p>Campaigner</p> </a> <div class="col col--20 s-cat "> Email Marketing Software for B2B </div> <div class="col col--10 s-ss"> 8.8 </div> <div class="col col--10 s-price"> $59 </div> <div class="col col--10 s-us"> 97% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/campaigner/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span ></span> <span ></span> <span ></span> <span ></span> <span ></span> </span> <span>0 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/freshmarketer/" title="Freshmarketer" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Freshmarketer reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2021/08/freshmarketer-logo-small-1-93x48.png 93w, https://s.financesonline.com/uploads/2021/08/freshmarketer-logo-small-1.png 186w" /> </div> <p>Freshmarketer</p> </a> <div class="col col--20 s-cat "> Email Marketing Software for B2B </div> <div class="col col--10 s-ss"> 8.8 </div> <div class="col col--10 s-price"> $19 </div> <div class="col col--10 s-us"> 100% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/freshmarketer/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span ></span> </span> <span>14 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/wix-shoutout/" title="Wix ShoutOut" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Wix ShoutOut reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2019/08/Wix-logo2-93x48.png 93w, https://s.financesonline.com/uploads/2019/08/Wix-logo2.png 186w" /> </div> <p>Wix ShoutOut</p> </a> <div class="col col--20 s-cat "> Email Marketing Software for B2B </div> <div class="col col--10 s-ss"> 9.1 </div> <div class="col col--10 s-price"> $4.90 </div> <div class="col col--10 s-us"> - </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/wix-shoutout/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span ></span> <span ></span> <span ></span> <span ></span> <span ></span> </span> <span>0 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/monday/" title="monday.com" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="monday.com reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2018/01/monday1-93x48.png 93w, https://s.financesonline.com/uploads/2018/01/monday1.png 200w" /> </div> <p>monday.com</p> </a> <div class="col col--20 s-cat "> Email Marketing Software for B2B </div> <div class="col col--10 s-ss"> 9.8 </div> <div class="col col--10 s-price"> $8 </div> <div class="col col--10 s-us"> 99% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/monday/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span ></span> </span> <span>26 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/activetrail/" title="ActiveTrail" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="ActiveTrail reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2019/08/ActiveTrail-logo2-93x48.png 93w, https://s.financesonline.com/uploads/2019/08/ActiveTrail-logo2.png 186w" /> </div> <p>ActiveTrail</p> </a> <div class="col col--20 s-cat "> Email Marketing Software for B2B </div> <div class="col col--10 s-ss"> 9.1 </div> <div class="col col--10 s-price"> $7 </div> <div class="col col--10 s-us"> 100% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/activetrail/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> </span> <span>10 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/mailerlite/" title="MailerLite" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="MailerLite reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2020/01/vpdbd228d888009eafb9304609e8cb0ec7-93x48.png 93w, https://s.financesonline.com/uploads/2020/01/vpdbd228d888009eafb9304609e8cb0ec7.png 186w" /> </div> <p>MailerLite</p> </a> <div class="col col--20 s-cat "> Email Marketing Software for B2B </div> <div class="col col--10 s-ss"> 9.0 </div> <div class="col col--10 s-price"> $10 </div> <div class="col col--10 s-us"> 89% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/mailerlite/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> </span> <span>39 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/hubspot-marketing/" title="HubSpot Marketing" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="HubSpot Marketing reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2019/08/hslogo2-93x48.png 93w, https://s.financesonline.com/uploads/2019/08/hslogo2.png 186w" /> </div> <p>HubSpot Marketing</p> </a> <div class="col col--20 s-cat "> Email Marketing Software for B2B </div> <div class="col col--10 s-ss"> 9.5 </div> <div class="col col--10 s-price"> free </div> <div class="col col--10 s-us"> - </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/hubspot-marketing/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> </span> <span>15 user reviews</span> </a> </div> <div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/seismic/" title="Seismic" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Seismic 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<div class="clearfix"></div> </div> <div class="soft__row"> <a href="https://reviews.financesonline.com/p/maropost-marketing-cloud/" title="Maropost Marketing Cloud" class="col col--33 s-name"> <div class="soft__img"> <img width="93" height="48" src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" class="lazyload" alt="Maropost Marketing Cloud reviews" sizes="(max-width: 93px) 100vw, 93px" data-srcset="https://s.financesonline.com/uploads/2020/12/Maropost-small-thumbnail-93x48.png 93w, https://s.financesonline.com/uploads/2020/12/Maropost-small-thumbnail.png 186w" /> </div> <p>Maropost Marketing Cloud</p> </a> <div class="col col--20 s-cat "> Email Marketing Software for B2B </div> <div class="col col--10 s-ss"> 9.0 </div> <div class="col col--10 s-price"> $500 </div> <div class="col col--10 s-us"> 95% </div> <div class="col col--16 s-ur"> <a href="https://reviews.financesonline.com/p/maropost-marketing-cloud/#user-review" title="User reviews" class="soft__revs"> <span class="soft__stars"> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> <span class="full"></span> </span> <span>7 user reviews</span> </a> </div> <div class="clearfix"></div> </div> </div> </div> </div> <div id="pagination" class="fot-pagination"><div class="fot-pagination__inner"><span class="mini-hide">Page 1 of 3</span><span class="fot-pagination__item fot-pagination__item--disabled">1</span><a class="fot-pagination__item" href="?page=2">2</a><a class="fot-pagination__item" href="?page=3">3</a><a class="fot-pagination__item fot-pagination__item--last" href="?page=3">Last 禄</a><div class="clearfix"></div></div></div> <h3>Things to consider when you invest in a SaaS</h3> <p>Disaster recovery and security are two main factors that need to be considered by SaaS purchasers when evaluating potential vendors.</p> <p>Many SaaS vendors do not have a disaster recovery site. Therefore, ask the following queries to your shortlisted providers: How do you test your disaster recovery processes? What is your recovery time? How often do you test? Do you have discrete infrastructure; are your main site and your disaster recovery site placed in different geographical locations?</p> <p>You need to be aware that many SaaS vendors do not use enterprise-grade infrastructure to deploy SaaS apps. Many programs have multiple providers. For instance, there may be a firewall provider, an Internet provider, and a few others too in the mix. If a concern rears up, there is a lot of finger-pointing. This problem is common with on-premise IT platforms. The solution is to reduce the number of providers so that there is accountability to ensure they take responsibility about performance.</p> <p>Ask the potential SaaS vendors the following queries about security: Is your organization SAS70 compliant? What security measures are used at your data centers? What security audits and principles does your organization follow? Who manages access and identity management, web application firewalls, log file management, and network connectivity?</p> <p>Needless to say, take your time to research carefully and get the answers to the above questions before you invest in a suitable SaaS product. </p> <div class="fot-faq"> <h3><span class="icon icon--faq"></span>Frequently asked questions about Email Marketing Software for B2B</h3> <div class="fot-faq__item"> <a href="#"> What is the best email marketing software for B2B? <span class="icon icon--arrow-down"></span></a> <div class="fot-faq__answer" id="faq-q1"> <p>The best email marketing software for B2B is <a href="https://reviews.financesonline.com/p/freshmarketer/">Freshmarketer</a>. Created by Freshworks, this marketing automation tool best suits marketing teams aiming to carry out more tailored customer experiences. It also helps form healthier relationships between marketing and sales teams.</p> <p>Freshmarketer allows you to improve your marketing by making extraordinary customer experiences. Its features include behavioral targeting, behavioral segmentation, and customization. These features provide you with perspectives into customer behavior and let you distinguish customers based on their actions, as well as oversee customized campaigns. It also provides native CRO and self-serve landing page.</p> </div> </div> <div class="fot-faq__item"> <a href="#">What are the benefits of email marketing software to B2B? <span class="icon icon--arrow-down"></span></a> <div class="fot-faq__answer" id="faq-q2"> <p>Various types of email marketing software offer various sets of benefits. Nevertheless, here are some of the general benefits that you can expect to gain from using them:</p> <ul> <li><strong>Easy email initiatives</strong>. The success of email campaigns sometimes relies on how many you have sent. Use email marketing software to send bulk emails. Top products also have email newsletter makers and editors so you can send appealing emails.</li> <li><strong>Improve campaigns</strong>. Improve your campaigns and newsletters by using data and insights provided by analytics modules.</li> <li><strong>Fast response</strong>. Send responses easily and engage readers, but without having to transfer from one window or program to another.</li> <li><strong>Customize campaigns and responses</strong>. Email marketing solutions deliver tools for customized messages and salutations.</li> <li><strong>Easy collaboration</strong>. Let your teams collaborate on campaigns, newsletters, and reports with email marketing software tools. These tools also offer team management functionalities for task assignment and communication.</li> </ul> </div> </div> <div class="fot-faq__item"> <a href="#">What are the features of email marketing software for B2B? <span class="icon icon--arrow-down"></span></a> <div class="fot-faq__answer" id="faq-q3"> <p>Below are the basic features of email marketing software:</p> <ul> <li><strong>Contacts Database</strong>. With a contacts database, you can store and manage contact details easier. You can also review your conversation history and add essential notes there.</li> <li><strong>List Management</strong>. Separate your contacts into various mailing lists quickly using tags and other features.</li> <li><strong>Scheduled Bulk Email</strong>. Configure the tool to send bulk emails instantly at your chosen time.</li> <li><strong>Autoresponders</strong>. Autoresponders sends out customized automated responses to let you handle plenty of incoming responses.</li> <li><strong>Email Newsletter Creator</strong>. Make engaging and interactive emails with this feature.</li> <li><strong>Team Management and Collaboration</strong>. Collaborate with your team when kicking off campaigns and communicating with customers.</li> <li><strong>Tests and Analytics</strong>. Measure how your email campaigns and messages are working out.</li> </ul> </div> </div> <div class="fot-faq__item"> <a href="#">What is the easiest email marketing software to use for B2B? <span class="icon icon--arrow-down"></span></a> <div class="fot-faq__answer" id="faq-q4"> <p>Most email marketing tools are highly functional. They have built-in interfaces created to allow you to kick off email campaigns quickly. But some software have excellent ease of use. Some of them are:</p> <ul> <li><a href="https://reviews.financesonline.com/p/hubspot-marketing/"><strong>HubSpot Marketing</strong></a>. HubSpot Marketing is hailed by users for its interface design packed with broad features. It can be also easily navigated.</li> <li><strong><a href="https://reviews.financesonline.com/p/vcita/">vcita</a></strong>. vcita may be the best email marketing tool for field and service workers. It has intuitive controls and a sleek interface. It is also filled with extensive features, from lead management to SMS marketing.</li> <li><a href="https://reviews.financesonline.com/p/maropost-marketing-cloud/"><strong>Maropost Marketing Cloud</strong></a>. Maropost is a web-hosted digital marketing solution that unifies, automates, and improves customer engagement practices across various channels. These channels include mobile apps, websites, email, and social media.</li> </ul> </div> </div> <div class="fot-faq__item"> <a href="#">What is a good free email marketing software for B2B? <span class="icon icon--arrow-down"></span></a> <div class="fot-faq__answer" id="faq-q5"> <p><a href="https://reviews.financesonline.com/p/hubspot-marketing/"><span style="font-weight: 400;">HubSpot Marketing</span></a><span style="font-weight: 400;"> is a popular software that provides outstanding services and features for free. Its capabilities rival even its competitors who are offering paid plans.</span></p> <p>Powered by its CRM base, HubSpot Marketing lets you easily store and handle contacts, manage leads, and study conversations. You will not need a developer or IT professional anymore because it has a drag-and-drop editor feature. It also has a primary hub for marketing analytics. Moreover, you can manage advertisements from here by promoting your content.</p> <p>HubSpot Marketing also works well with other systems.</p> </div> </div> </div> <script type="application/ld+json">{ "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": " What is the best email marketing software for B2B?", "acceptedAnswer": { "@type": "Answer", "@id": "#faq-q1", "text": "<p>The best email marketing software for B2B is <a href=\"https://reviews.financesonline.com/p/freshmarketer/\">Freshmarketer</a>. Created by Freshworks, this marketing automation tool best suits marketing teams aiming to carry out more tailored customer experiences. It also helps form healthier relationships between marketing and sales teams.</p>\n<p>Freshmarketer allows you to improve your marketing by making extraordinary customer experiences. Its features include behavioral targeting, behavioral segmentation, and customization. These features provide you with perspectives into customer behavior and let you distinguish customers based on their actions, as well as oversee customized campaigns. It also provides native CRO and self-serve landing page.</p>\n" } }, { "@type": "Question", "name": "What are the benefits of email marketing software to B2B?", "acceptedAnswer": { "@type": "Answer", "@id": "#faq-q2", "text": "<p>Various types of email marketing software offer various sets of benefits. Nevertheless, here are some of the general benefits that you can expect to gain from using them:</p>\n<ul>\n<li><strong>Easy email initiatives</strong>. The success of email campaigns sometimes relies on how many you have sent. Use email marketing software to send bulk emails. Top products also have email newsletter makers and editors so you can send appealing emails.</li>\n<li><strong>Improve campaigns</strong>. Improve your campaigns and newsletters by using data and insights provided by analytics modules.</li>\n<li><strong>Fast response</strong>. Send responses easily and engage readers, but without having to transfer from one window or program to another.</li>\n<li><strong>Customize campaigns and responses</strong>. Email marketing solutions deliver tools for customized messages and salutations.</li>\n<li><strong>Easy collaboration</strong>. Let your teams collaborate on campaigns, newsletters, and reports with email marketing software tools. These tools also offer team management functionalities for task assignment and communication.</li>\n</ul>\n" } }, { "@type": "Question", "name": "What are the features of email marketing software for B2B?", "acceptedAnswer": { "@type": "Answer", "@id": "#faq-q3", "text": "<p>Below are the basic features of email marketing software:</p>\n<ul>\n<li><strong>Contacts Database</strong>. With a contacts database, you can store and manage contact details easier. You can also review your conversation history and add essential notes there.</li>\n<li><strong>List Management</strong>. Separate your contacts into various mailing lists quickly using tags and other features.</li>\n<li><strong>Scheduled Bulk Email</strong>. Configure the tool to send bulk emails instantly at your chosen time.</li>\n<li><strong>Autoresponders</strong>. Autoresponders sends out customized automated responses to let you handle plenty of incoming responses.</li>\n<li><strong>Email Newsletter Creator</strong>. Make engaging and interactive emails with this feature.</li>\n<li><strong>Team Management and Collaboration</strong>. Collaborate with your team when kicking off campaigns and communicating with customers.</li>\n<li><strong>Tests and Analytics</strong>. Measure how your email campaigns and messages are working out.</li>\n</ul>\n" } }, { "@type": "Question", "name": "What is the easiest email marketing software to use for B2B?", "acceptedAnswer": { "@type": "Answer", "@id": "#faq-q4", "text": "<p>Most email marketing tools are highly functional. They have built-in interfaces created to allow you to kick off email campaigns quickly. But some software have excellent ease of use. Some of them are:</p>\n<ul>\n<li><a href=\"https://reviews.financesonline.com/p/hubspot-marketing/\"><strong>HubSpot Marketing</strong></a>. HubSpot Marketing is hailed by users for its interface design packed with broad features. It can be also easily navigated.</li>\n<li><strong><a href=\"https://reviews.financesonline.com/p/vcita/\">vcita</a></strong>. vcita may be the best email marketing tool for field and service workers. It has intuitive controls and a sleek interface. It is also filled with extensive features, from lead management to SMS marketing.</li>\n<li><a href=\"https://reviews.financesonline.com/p/maropost-marketing-cloud/\"><strong>Maropost Marketing Cloud</strong></a>. Maropost is a web-hosted digital marketing solution that unifies, automates, and improves customer engagement practices across various channels. These channels include mobile apps, websites, email, and social media.</li>\n</ul>\n" } }, { "@type": "Question", "name": "What is a good free email marketing software for B2B?", "acceptedAnswer": { "@type": "Answer", "@id": "#faq-q5", "text": "<p><a href=\"https://reviews.financesonline.com/p/hubspot-marketing/\">HubSpot Marketing</a> is a popular software that provides outstanding services and features for free. Its capabilities rival even its competitors who are offering paid plans.</p>\n<p>Powered by its CRM base, HubSpot Marketing lets you easily store and handle contacts, manage leads, and study conversations. You will not need a developer or IT professional anymore because it has a drag-and-drop editor feature. It also has a primary hub for marketing analytics. Moreover, you can manage advertisements from here by promoting your content.</p>\n<p>HubSpot Marketing also works well with other systems.</p>\n" } } ] }</script> </div> <div class="clearfix"></div> <p class="updated">Updated <time datetime="2024-11-19T08:20:14+00:00" title="2024-11-19T08:20:14+00:00">November 19, 2024</time></p> </div> </div> </div> </div> </div> </div>  <div id="why-fo-free" class="fot-modal why-fo-free-modal"> <div class="fot-modal__close"><span></span><span></span></div> <h3> <img width="30" height="30" class="why_fo_free_modal_img" alt="Why is FinancesOnline free?" srcset="https://financesonline.com/media/themes/fot/dist/img/information.png 1x,https://financesonline.com/media/themes/fot/dist/img/information@2x.png 2x" src="https://financesonline.com/media/themes/fot/dist/img/information.png"> Why is FinancesOnline free? </h3> <p>FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. 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