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[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/hub.wtm.com\/blog\/responsible-tourism\/the-cop28-opportunity-for-middle-east-travel-and-tourism\/#Article","url":"https:\/\/hub.wtm.com\/blog\/responsible-tourism\/the-cop28-opportunity-for-middle-east-travel-and-tourism\/","inLanguage":"en-GB","mainEntityOfPage":"https:\/\/hub.wtm.com\/blog\/responsible-tourism\/the-cop28-opportunity-for-middle-east-travel-and-tourism\/","headline":"The COP28 opportunity for Middle East travel and tourism","description":"All eyes are on the UAE and the wider Middle East region this month as world leaders head to Dubai for COP28. The 28th session of the Conference of the Parties (COP28) to the UNFCCC will convene from November 30 to December 12 at Expo City Dubai and will essentially mark the halfway point between","articleBody":"All eyes are on the UAE and the wider Middle East region this month as world leaders head to Dubai for COP28. The 28th session of the Conference of the Parties (COP28) to the UNFCCC will convene from November 30 to December 12 at Expo City Dubai and will essentially mark the halfway point between the Paris Agreement and the first net zero target set \u2013 reducing emissions by 43% by 2030. Staged under the theme Unite. Act. Deliver, COP28 aims to close the gaps to reach this goal. Aligned to its role as COP28 host, the UAE announced 2023 as the \u2018Year of Sustainability\u2019 and throughout the year has focused on initiatives designed to inspire collective action, reinforcing its nationwide commitment to sustainable practices across every industry. With travel and tourism a key economic driver, contributing 9% of the UAE\u2019s total GDP in 2022, the equivalent of AED167 billion (US$45.5 billion), according to the UAE Ministry of Economy, the sector\u2019s sustainable footprint is a key consideration. And, with the nation prioritising start-up activity, as highlighted in my previous ATM blog, Why nurturing travel start-ups makes economic sense, there is a clear opportunity for the country to be at the forefront of positive industry change, as far as solutions to sustainability challenges in travel are concerned. COP28 will provide platform to showcase some of the travel and tourism initiatives already in place and those planned for the future, all of which are essential to wider regional efforts to combat the effects of global climate change. Dubai sets the benchmarkThe COP28 host site, Expo City Dubai, is a prime example of how Dubai is pioneering urban destinations to visit, work and live as the city\u2019s Chief Marcomms & Sales Officer, Sholto Douglas-Home, explains.\u201cNo other climate conference has taken place in a venue that \u2018walks the talk\u2019 as well as we do when it comes to climate action,\u201d he says, speaking to the WTM London Yearbook 2023 published this month. \u201cWe share similar objectives to COP and are committed to working together to identify solutions and promote action to secure a sustainable future for generations to come.\u201dSituated in Dubai South, Expo City Dubai builds on the cutting-edge infrastructure set up for Expo 2020, repurposing key pavilions like Alif and Terra to serve as interactive educational centres focusing on mobility and sustainability, respectively.The city, which champions public green transportation and technologies and efficient resource management reflects the Dubai 2040 Urban Master Plan, serving as a model for what a sustainable urban future can look like. This is aligned to Dubai\u2019s overarching Dubai Economic Agenda \u2013 D33, which aims to double the size of Dubai\u2019s economy while helping to establish it as one of the world\u2019s most sustainable cities.Drilling down further into the travel sector and Dubai Economy and Tourism (DET\u2019s) is spearheading initiatives such as Dubai Sustainable Tourism (DST) to boost sustainability in the emirate\u2019s hotel sector. This brings together public and private sectors to focus on economic, social, and environmental sustainability with activities spanning training and certification programmes for tourism stakeholders, promoting sustainable practices to visitors, and supporting sustainable tourism infrastructure development.Dubai is also home to a growing number of eco-tourism attractions such as the Dubai Desert Conservation Reserve, dedicated to conserving the Arabian Desert's unique flora and fauna; the Al Marmoum Desert Conservation Reserve, which is the largest protected area in Dubai, accounting for almost 23% of the emirate\u2019s land mass; and the Hatta Mountain Reserve, featuring an abundance of wildlife alongside hiking tracks and mountain adventure experiences. Abu Dhabi\u2019s sustainable aviation drive In the UAE capital, Abu Dhabi, national carrier Etihad Airways is at the forefront of sustainability initiatives having received multiple accolades in recognition of its industry leading sustainable aviation strategy. Crowned \u2018Environmental Airline of the Year 2023\u2019 for the second year running in the annual Airline Ratings awards, the airline\u2019s flagship sustainability projects include the Greenliner programme, using the airline\u2019s fleet of Boeing 787 Dreamliners as flying test-beds, as well as the Sustainable50 A350-1000 launched last year. Over the past four years, the carrier has conducted a vast number of research eco-flights demonstrating potential carbon emission savings of up to 72% on a single flight, while the Etihad Mangroves Forest project plans to establish carbon-absorbing forests in countries where the airline operates, starting in Abu Dhabi. Etihad also became the first airline to secure commercial finance based on verified compliance with the Sustainable Development Goals of the United Nations (UN SDGs), and, in an initiative to involve its guests and corporate clients, it offers the Conscious Choices loyalty programme with rewards for customers who take environmentally positive action such as offsetting their flights. RAK\u2019s regional EarthCheck first At the other end of the UAE, Ras Al Khaimah was last month (October) awarded Silver Certification under EarthCheck\u2019s Sustainable Destinations programme. It is the first destination in the Middle East to earn this level of recognition for sustainability, with EarthCheck the world\u2019s leading scientific benchmarking and certification programme for tourism destinations. The emirate was monitored, benchmarked and audited across 10 sustainability indicators, from energy and water consumption to waste management, carbon footprint analysis and community engagement. Ras Al Khaimah Tourism Development Authority (RAKTDA) has also launched its own sustainability certification programme for tourism businesses, Responsible RAK, which is powered by EarthCheck\u2019s science and data. More than 20 tourism businesses are already part of the programme and many, including hotels, attractions and tour operators, have earned Responsible RAK Silver Certification. The destination is also partnering with leading developers and operators that put sustainability at the heart of their business, and the hotly anticipated Wynn Al Marjan Island mega resort is one example. Wynn Resorts\u2019 sustainable design and development practices have earned its buildings LEED Platinum and Four Green Globes certifications globally. Saudi takes centre stage Another GCC heavyweight flying the sustainable tourism flag is Saudi Arabia, with giga-projects under Vision 2030 setting new global benchmarks. The Red Sea and Amaala are being touted as world's most ambitious luxurious regenerative tourism developments, on target to achieve net zero operations from 2030 and a 30% net conservation benefit by 2040. AlUla and Diriyah are trailblazing archaeological preservation, as well as the protection of heritage, culture and nature, and Soudah Peaks is a luxury mountain destination rooted in responsible tourism, with a masterplan based on a sustainable environmental framework. With less than 1% of the 627 sqkm Soudah Peaks landmass earmarked for development, it aligns to the goals of the Saudi Green Initiative (SGI), launched in 2021, which unifies environmental protection, energy transition, and sustainability programmes, with more than 77 initiatives activated since launch. By 2030, Saudi Arabia aims to generate 50% of its energy from renewable sources, with a view to reaching net zero by 2060. New countrywide initiatives such as the Royal Reserves programme will protect and restore more than 260,000 sqkm of the country, the equivalent to 12% of the landmass, the same size as New Zealand. Morocco shines a light on responsible tourism From a MENA context, Morocco, the \u2018Kingdom of Light\u2019, continues to roll out and expand the Moroccan Chart for Responsible Tourism, demonstrating its commitment to promoting tourism that respects people and the environment and that values the cultural, identity and intangible heritage of its various regions. Wide-ranging initiatives include preserving the precious oasis environment in the country\u2019s deserts by encouraging the local population to combine traditional agriculture and tourism rather than opting for intensive agriculture that consumes a lot of water. His Majesty King Mohammed VI has also launched several programmes for the rehabilitation and development of the country's ancient medinas in order to preserve the country\u2019s national heritage for the benefit of future generations. Similar projects are in place to promote Riads while in the mountains, the tourism revenue generated has strengthened the income of families residing in rural areas. Helping to prevent a rural exodus, the revenue aims to improve the living conditions of ambitious and combative Moroccan women and introduce rural tourism encompassing experiences such as hiking, sports, yoga, cooking classes, agrotourism, fruit picking and wellness retreats. The COP28 effect COP28not only represents a critical juncture in global climate action, but also a momentous opportunity for the UAE and wider region to showcase its leadership in climate change mitigation and sustainable development. And, with tourism so crucial to the economic growth of many nations, the event will serve a platform to showcase the significant strides in responsible tourism policies and practices designed to protect, preserve and promote destinations and community, now and long into the future. Ensuring the \u2018visited\u2019 benefit as much as those \u2018visiting\u2019 is the tourism development blueprint the UAE and its neighbours are championing. By hosting COP28, the region not only gets the chance to demonstrate its own progress in sustainable tourism practices but contributes to shaping international dialogue and action on climate change through industry initiatives, solidifying its role as a key influencer in the global sustainable tourism movement.","keywords":"atm-blog, Blog, ","datePublished":"2023-11-22T15:08:00+00:00","dateModified":"2023-11-22T15:11:06+00:00","author":{"@type":"Person","name":"Gemma Greenwood","url":"https:\/\/hub.wtm.com\/author\/gemma-greenwood\/","sameAs":[],"image":{"@type":"ImageObject","url":"https:\/\/hub.wtm.com\/wp-content\/uploads\/2021\/03\/Gemma-Greenwood-150x150.jpg","height":96,"width":96}},"editor":{"@type":"Person","name":"Gemma Greenwood","url":"https:\/\/hub.wtm.com\/author\/gemma-greenwood\/","sameAs":[],"image":{"@type":"ImageObject","url":"https:\/\/hub.wtm.com\/wp-content\/uploads\/2021\/03\/Gemma-Greenwood-150x150.jpg","height":96,"width":96}},"publisher":{"@type":"Organization","name":"WTM Global Hub","url":"https:\/\/hub.wtm.com"},"image":[{"@type":"ImageObject","@id":"https:\/\/hub.wtm.com\/blog\/responsible-tourism\/the-cop28-opportunity-for-middle-east-travel-and-tourism\/#primaryimage","url":"https:\/\/hub.wtm.com\/wp-content\/uploads\/2023\/11\/WordPress-Hero-Image-1200-\u00d7-675-px-12.png","width":"1200","height":"675"},{"@type":"ImageObject","url":"https:\/\/hub.wtm.com\/wp-content\/uploads\/2023\/11\/WordPress-Hero-Image-1200-\u00d7-675-px-12-1200x900.png","width":"1200","height":"900"},{"@type":"ImageObject","url":"https:\/\/hub.wtm.com\/wp-content\/uploads\/2023\/11\/WordPress-Hero-Image-1200-\u00d7-675-px-12.png","width":"1200","height":"675"},{"@type":"ImageObject","url":"https:\/\/hub.wtm.com\/wp-content\/uploads\/2023\/11\/WORDPRESS-BLOG-CONTENT-IMAGE-900-\u00d7-400-px-36-1.png","width":900,"height":400},{"@type":"ImageObject","url":"https:\/\/hub.wtm.com\/wp-content\/uploads\/2023\/11\/WORDPRESS-BLOG-CONTENT-IMAGE-900-\u00d7-400-px-34.png","width":900,"height":400},{"@type":"ImageObject","url":"https:\/\/hub.wtm.com\/wp-content\/uploads\/2023\/11\/WORDPRESS-BLOG-CONTENT-IMAGE-900-\u00d7-400-px-33.png","width":900,"height":400},{"@type":"ImageObject","url":"https:\/\/hub.wtm.com\/wp-content\/uploads\/2023\/11\/WORDPRESS-BLOG-CONTENT-IMAGE-900-\u00d7-400-px-37.png","width":900,"height":400}]}] </script> <style> body { background-color: #fffefe; 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tourism</h1> <div class="entry-meta clear"> <span class="post-icon"></span> <span class="posted-on"><a href="https://hub.wtm.com/blog/responsible-tourism/the-cop28-opportunity-for-middle-east-travel-and-tourism/" title="3:08 pm" rel="bookmark" ><time class="entry-date published" datetime="2023-11-22T15:08:00+00:00">November 22, 2023</time><time class="updated" datetime="2023-11-22T15:11:06+00:00">November 22, 2023</time></a></span> <div class="byline"><a href="https://hub.wtm.com/author/gemma-greenwood/" title="Posts by Gemma Greenwood"><img data-del="avatar" alt="Gemma Greenwood" src='https://hub.wtm.com/wp-content/uploads/2021/03/Gemma-Greenwood-150x150.jpg' class='avatar pp-user-avatar avatar-40 photo ' height='40' width='40'/></a><span>by <span class="author vcard"><a class="url fn n" href="https://hub.wtm.com/author/gemma-greenwood/" title="View all posts by Gemma Greenwood">Gemma Greenwood</a></span></span></div> <p class="cat-links">In <a href="https://hub.wtm.com/category/arabian-travel-market/" rel="category tag">Arabian Travel Market</a>, <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/responsible-tourism/" rel="category tag">Responsible Tourism</a>.</p> </div> </header> <div class="entry-thumbnail"> <img width="1200" height="480" src="https://hub.wtm.com/wp-content/uploads/2023/11/WordPress-Hero-Image-1200-×-675-px-12-1200x480.png" class="attachment-full-thumb size-full-thumb wp-post-image" alt="The COP28 opportunity for Middle East travel and tourism" title="The COP28 opportunity for Middle East travel and tourism" decoding="async" fetchpriority="high" /> </div> <div class="entry-content"> <p>All eyes are on the UAE and the wider Middle East region this month as world leaders head to Dubai for <a href="https://www.cop28.com/">COP28</a>. The 28th session of the Conference of the Parties (COP28) to the UNFCCC will convene from November 30 to December 12 at Expo City Dubai and will essentially mark the halfway point between the Paris Agreement and the first net zero target set – reducing emissions by 43% by 2030.</p> <p>Staged under the theme Unite. Act. Deliver, COP28 aims to close the gaps to reach this goal.</p> <p>Aligned to its role as COP28 host, the UAE announced 2023 as the ‘Year of Sustainability’ and throughout the year has focused on initiatives designed to inspire collective action, reinforcing its nationwide commitment to sustainable practices across every industry.</p> <p>With travel and tourism a key economic driver, contributing 9% of the UAE’s total GDP in 2022, the equivalent of AED167 billion (US$45.5 billion), according to the <a href="https://www.moec.gov.ae/en/tourism-indicators#:~:text=The%20Contribution%20of%20the%20Travel,amounted%20to%20AED%20117.6%20billion.">UAE Ministry of Economy</a>, the sector’s sustainable footprint is a key consideration.</p> <p>And, with the nation prioritising start-up activity, as highlighted in my previous ATM blog, <a href="https://hub.wtm.com/blog/hospitality/nurturing-travel-start-ups-makes-economic-sense/">Why nurturing travel start-ups makes economic sense</a>, there is a clear opportunity for the country to be at the forefront of positive industry change, as far as solutions to sustainability challenges in travel are concerned.</p> <p>COP28 will provide platform to showcase some of the travel and tourism initiatives already in place and those planned for the future, all of which are essential to wider regional efforts to combat the effects of global climate change.</p> <figure class="wp-block-image size-full"><a href="https://hub.wtm.com/wp-content/uploads/2023/11/WORDPRESS-BLOG-CONTENT-IMAGE-900-×-400-px-36-1.png" data-rel="lightbox-image-0" data-rl_title="" data-rl_caption="" title=""><img loading="lazy" decoding="async" width="900" height="400" src="https://hub.wtm.com/wp-content/uploads/2023/11/WORDPRESS-BLOG-CONTENT-IMAGE-900-×-400-px-36-1.png" alt="" class="wp-image-34446" srcset="https://hub.wtm.com/wp-content/uploads/2023/11/WORDPRESS-BLOG-CONTENT-IMAGE-900-×-400-px-36-1.png 900w, https://hub.wtm.com/wp-content/uploads/2023/11/WORDPRESS-BLOG-CONTENT-IMAGE-900-×-400-px-36-1-300x133.png 300w, https://hub.wtm.com/wp-content/uploads/2023/11/WORDPRESS-BLOG-CONTENT-IMAGE-900-×-400-px-36-1-768x341.png 768w" sizes="(max-width: 900px) 100vw, 900px" /></a></figure> <p></p> <p class="has-medium-font-size"><strong>Dubai sets the benchmark</strong><br><br>The COP28 host site, Expo City Dubai, is a prime example of how Dubai is pioneering urban destinations to visit, work and live as the city’s Chief Marcomms & Sales Officer, Sholto Douglas-Home, explains.<br>“No other climate conference has taken place in a venue that ‘walks the talk’ as well as we do when it comes to climate action,” he says, speaking to the WTM London Yearbook 2023 published this month. “We share similar objectives to COP and are committed to working together to identify solutions and promote action to secure a sustainable future for generations to come.”<br>Situated in Dubai South, Expo City Dubai builds on the cutting-edge infrastructure set up for Expo 2020, repurposing key pavilions like Alif and Terra to serve as interactive educational centres focusing on mobility and sustainability, respectively.<br>The city, which champions public green transportation and technologies and efficient resource management reflects the Dubai 2040 Urban Master Plan, serving as a model for what a sustainable urban future can look like. This is aligned to Dubai’s overarching Dubai Economic Agenda – D33, which aims to double the size of Dubai’s economy while helping to establish it as one of the world’s most sustainable cities.<br>Drilling down further into the travel sector and Dubai Economy and Tourism (DET’s) is spearheading initiatives such as Dubai Sustainable Tourism (DST) to boost sustainability in the emirate’s hotel sector. This brings together public and private sectors to focus on economic, social, and environmental sustainability with activities spanning training and certification programmes for tourism stakeholders, promoting sustainable practices to visitors, and supporting sustainable tourism infrastructure development.<br>Dubai is also home to a growing number of eco-tourism attractions such as the Dubai Desert Conservation Reserve, dedicated to conserving the Arabian Desert’s unique flora and fauna; the Al Marmoum Desert Conservation Reserve, which is the largest protected area in Dubai, accounting for almost 23% of the emirate’s land mass; and the Hatta Mountain Reserve, featuring an abundance of wildlife alongside hiking tracks and mountain adventure experiences.</p> <p class="has-medium-font-size"><strong>Abu Dhabi’s sustainable aviation drive</strong></p> <p class="has-medium-font-size">In the UAE capital, Abu Dhabi, national carrier Etihad Airways is at the forefront of sustainability initiatives having received multiple accolades in recognition of its industry leading sustainable aviation strategy. Crowned ‘Environmental Airline of the Year 2023’ for the second year running in the annual Airline Ratings awards, the airline’s flagship sustainability projects include the <a href="https://www.etihadaviationgroup.com/en-ae/about/sustainability/greenliner">Greenliner programme</a>, using the airline’s fleet of Boeing 787 Dreamliners as flying test-beds, as well as the Sustainable50 A350-1000 launched last year.</p> <p>Over the past four years, the carrier has conducted a vast number of research eco-flights demonstrating potential carbon emission savings of up to 72% on a single flight, while the Etihad Mangroves Forest project plans to establish carbon-absorbing forests in countries where the airline operates, starting in Abu Dhabi.</p> <p>Etihad also became the first airline to secure commercial finance based on verified compliance with the Sustainable Development Goals of the United Nations (UN SDGs), and, in an initiative to involve its guests and corporate clients, it offers the Conscious Choices loyalty programme with rewards for customers who take environmentally positive action such as offsetting their flights.</p> <figure class="wp-block-image size-full"><a href="https://hub.wtm.com/wp-content/uploads/2023/11/WORDPRESS-BLOG-CONTENT-IMAGE-900-×-400-px-34.png" data-rel="lightbox-image-1" data-rl_title="" data-rl_caption="" title=""><img loading="lazy" decoding="async" width="900" height="400" src="https://hub.wtm.com/wp-content/uploads/2023/11/WORDPRESS-BLOG-CONTENT-IMAGE-900-×-400-px-34.png" alt="" class="wp-image-34440" srcset="https://hub.wtm.com/wp-content/uploads/2023/11/WORDPRESS-BLOG-CONTENT-IMAGE-900-×-400-px-34.png 900w, https://hub.wtm.com/wp-content/uploads/2023/11/WORDPRESS-BLOG-CONTENT-IMAGE-900-×-400-px-34-300x133.png 300w, https://hub.wtm.com/wp-content/uploads/2023/11/WORDPRESS-BLOG-CONTENT-IMAGE-900-×-400-px-34-768x341.png 768w" sizes="(max-width: 900px) 100vw, 900px" /></a></figure> <p></p> <p class="has-medium-font-size"><strong>RAK’s regional EarthCheck first</strong></p> <p>At the other end of the UAE, Ras Al Khaimah was last month (October) awarded <a href="https://raktda.com/press-release-ras-al-khaimah-awarded-earthcheck-silver-certification-in-a-sustainability-first-for-the-middle-east/">Silver Certification under EarthCheck’s Sustainable Destinations programme</a>. It is the first destination in the Middle East to earn this level of recognition for sustainability, with <a href="https://earthcheck.org/">EarthCheck</a> the world’s leading scientific benchmarking and certification programme for tourism destinations.</p> <p>The emirate was monitored, benchmarked and audited across 10 sustainability indicators, from energy and water consumption to waste management, carbon footprint analysis and community engagement.</p> <p>Ras Al Khaimah Tourism Development Authority (RAKTDA) has also launched its own sustainability certification programme for tourism businesses, <a href="https://raktda.com/responsible-rak/">Responsible RAK</a>, which is powered by EarthCheck’s science and data. More than 20 tourism businesses are already part of the programme and many, including hotels, attractions and tour operators, have earned Responsible RAK Silver Certification. The destination is also partnering with leading developers and operators that put sustainability at the heart of their business, and the hotly anticipated Wynn Al Marjan Island mega resort is one example. Wynn Resorts’ sustainable design and development practices have earned its buildings LEED Platinum and Four Green Globes certifications globally.</p> <figure class="wp-block-image size-full"><a href="https://hub.wtm.com/wp-content/uploads/2023/11/WORDPRESS-BLOG-CONTENT-IMAGE-900-×-400-px-33.png" data-rel="lightbox-image-2" data-rl_title="" data-rl_caption="" title=""><img loading="lazy" decoding="async" width="900" height="400" src="https://hub.wtm.com/wp-content/uploads/2023/11/WORDPRESS-BLOG-CONTENT-IMAGE-900-×-400-px-33.png" alt="" class="wp-image-34441" srcset="https://hub.wtm.com/wp-content/uploads/2023/11/WORDPRESS-BLOG-CONTENT-IMAGE-900-×-400-px-33.png 900w, https://hub.wtm.com/wp-content/uploads/2023/11/WORDPRESS-BLOG-CONTENT-IMAGE-900-×-400-px-33-300x133.png 300w, https://hub.wtm.com/wp-content/uploads/2023/11/WORDPRESS-BLOG-CONTENT-IMAGE-900-×-400-px-33-768x341.png 768w" sizes="(max-width: 900px) 100vw, 900px" /></a></figure> <p></p> <p class="has-medium-font-size"><strong>Saudi takes centre stage</strong></p> <p>Another GCC heavyweight flying the sustainable tourism flag is Saudi Arabia, with giga-projects under Vision 2030 setting new global benchmarks. The Red Sea and Amaala are being touted as world’s most ambitious luxurious regenerative tourism developments, on target to achieve <a href="https://www.redseaglobal.com/en/responsible-development">net zero operations from 2030 and a 30% net conservation benefit by 2040.</a> AlUla and Diriyah are trailblazing archaeological preservation, as well as the protection of heritage, culture and nature, and Soudah Peaks is a luxury mountain destination rooted in responsible tourism, with a masterplan based on a sustainable environmental framework. With less than 1% of the 627 sqkm Soudah Peaks landmass earmarked for development, it aligns to the goals of the <a href="https://www.greeninitiatives.gov.sa/about-sgi/">Saudi Green Initiative (SGI)</a>, launched in 2021, which unifies environmental protection, energy transition, and sustainability programmes, with more than 77 initiatives activated since launch.</p> <p>By 2030, Saudi Arabia aims to generate 50% of its energy from renewable sources, with a view to reaching net zero by 2060. New countrywide initiatives such as the Royal Reserves programme will protect and restore more than 260,000 sqkm of the country, the equivalent to 12% of the landmass, the same size as New Zealand.</p> <p class="has-medium-font-size"><strong>Morocco shines a light on responsible tourism</strong></p> <p>From a MENA context, Morocco, the ‘Kingdom of Light’, continues to roll out and expand the Moroccan Chart for Responsible Tourism, demonstrating its commitment to promoting tourism that respects people and the environment and that values the cultural, identity and intangible heritage of its various regions. Wide-ranging initiatives include</p> <p>preserving the precious oasis environment in the country’s deserts by encouraging the local population to combine traditional agriculture and tourism rather than opting for intensive agriculture that consumes a lot of water. His Majesty King Mohammed VI has also launched several programmes for the rehabilitation and development of the country’s ancient medinas in order to preserve the country’s national heritage for the benefit of future generations. Similar projects are in place to promote Riads while in the mountains, the tourism revenue generated has strengthened the income of families residing in rural areas. Helping to prevent a rural exodus, the revenue aims to improve the living conditions of ambitious and combative Moroccan women and introduce rural tourism encompassing experiences such as hiking, sports, yoga, cooking classes, agrotourism, fruit picking and wellness retreats.</p> <figure class="wp-block-image size-full"><a href="https://hub.wtm.com/wp-content/uploads/2023/11/WORDPRESS-BLOG-CONTENT-IMAGE-900-×-400-px-37.png" data-rel="lightbox-image-3" data-rl_title="" data-rl_caption="" title=""><img loading="lazy" decoding="async" width="900" height="400" src="https://hub.wtm.com/wp-content/uploads/2023/11/WORDPRESS-BLOG-CONTENT-IMAGE-900-×-400-px-37.png" alt="" class="wp-image-34443" srcset="https://hub.wtm.com/wp-content/uploads/2023/11/WORDPRESS-BLOG-CONTENT-IMAGE-900-×-400-px-37.png 900w, https://hub.wtm.com/wp-content/uploads/2023/11/WORDPRESS-BLOG-CONTENT-IMAGE-900-×-400-px-37-300x133.png 300w, https://hub.wtm.com/wp-content/uploads/2023/11/WORDPRESS-BLOG-CONTENT-IMAGE-900-×-400-px-37-768x341.png 768w" sizes="(max-width: 900px) 100vw, 900px" /></a></figure> <p></p> <p class="has-medium-font-size"><strong>The COP28 effect</strong></p> <p>COP28not only represents a critical juncture in global climate action, but also a momentous opportunity for the UAE and wider region to showcase its leadership in climate change mitigation and sustainable development.</p> <p>And, with tourism so crucial to the economic growth of many nations, the event will serve a platform to showcase the significant strides in responsible tourism policies and practices designed to protect, preserve and promote destinations and community, now and long into the future.</p> <p>Ensuring the ‘visited’ benefit as much as those ‘visiting’ is the tourism development blueprint the UAE and its neighbours are championing. By hosting COP28, the region not only gets the chance to demonstrate its own progress in sustainable tourism practices but contributes to shaping international dialogue and action on climate change through industry initiatives, solidifying its role as a key influencer in the global sustainable tourism movement.</p> <div class="wp-block-group"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <hr class="wp-block-separator has-alpha-channel-opacity"/> <h3 class="wp-block-heading has-text-align-center">Join us at Arabian Travel Market Dubai</h3> <p class="has-text-align-center">The market leading travel and tourism event brings the whole world together in Dubai, UAE. <br>Join us from 6–9 May 2024 at Dubai World Trade Center.</p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button aligncenter"><a class="wp-block-button__link has-background wp-element-button" href="https://www.wtm.com/atm/en-gb/lp/welcome-to-arabian-travel-market.html" style="border-radius:8px;background-color:#228848">Discover ATM</a></div> </div> <hr class="wp-block-separator has-alpha-channel-opacity"/> </div></div> <div class="sharedaddy sd-sharing-enabled"><div class="robots-nocontent sd-block sd-social sd-social-icon-text sd-sharing"><h3 class="sd-title">Share this:</h3><div class="sd-content"><ul><li class="share-linkedin"><a rel="nofollow noopener noreferrer" data-shared="sharing-linkedin-34436" class="share-linkedin sd-button share-icon" href="https://hub.wtm.com/blog/responsible-tourism/the-cop28-opportunity-for-middle-east-travel-and-tourism/?share=linkedin" target="_blank" title="Click to share on LinkedIn" ><span>LinkedIn</span></a></li><li class="share-facebook"><a rel="nofollow noopener noreferrer" data-shared="sharing-facebook-34436" class="share-facebook sd-button share-icon" href="https://hub.wtm.com/blog/responsible-tourism/the-cop28-opportunity-for-middle-east-travel-and-tourism/?share=facebook" target="_blank" title="Click to share on Facebook" ><span>Facebook</span></a></li><li class="share-twitter"><a rel="nofollow noopener noreferrer" data-shared="sharing-twitter-34436" class="share-twitter sd-button share-icon" href="https://hub.wtm.com/blog/responsible-tourism/the-cop28-opportunity-for-middle-east-travel-and-tourism/?share=twitter" target="_blank" title="Click to share on Twitter" ><span>Twitter</span></a></li><li class="share-email"><a rel="nofollow noopener noreferrer" data-shared="" class="share-email sd-button share-icon" href="mailto:?subject=%5BShared%20Post%5D%20The%20COP28%20opportunity%20for%20Middle%20East%20travel%20and%20tourism&body=https%3A%2F%2Fhub.wtm.com%2Fblog%2Fresponsible-tourism%2Fthe-cop28-opportunity-for-middle-east-travel-and-tourism%2F&share=email" target="_blank" title="Click to email a link to a friend" data-email-share-error-title="Do you have email set up?" data-email-share-error-text="If you're having problems sharing via email, you might not have email set up for your browser. 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