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href="https://www.wpbeginner.com/pl/deals/constant-contact-coupon/">Kupon Constant Contact</a></li> <li id="menu-item-295526" class="menu-item"><a href="https://www.wpbeginner.com/pl/deals/nextiva-coupon/">Nextiva Kupon</a></li> <li id="menu-item-295527" class="menu-item"><a href="https://www.wpbeginner.com/pl/deals/hostinger-coupon/">Hostinger kupon</a></li> <li id="menu-item-295528" class="menu-item"><a href="https://www.wpbeginner.com/pl/deals/">Zobacz wszystkie oferty „</a></li> </ul></li></li> <li id="menu-item-295529" class="menu-item menu-item-has-children"><a href="https://videos.wpbeginner.com/">Szkolenie</a><button aria-label="Submenu Dropdown" class="submenu-expand" tabindex="-1"><svg width="10" height="10" aria-hidden="true" role="img" focusable="false"><use xlink:href="#regular-chevron-down"></use></svg></button><div class="sub-menu-wrap"><div class="sub-menu-main"><p class="submenu-title">Szkolenie z wtyczek WordPress</p><ul> <li id="menu-item-295530" class="menu-item"><a href="https://videos.wpbeginner.com/courses/wpforms-101/">Jak korzystać z WPForms</a></li> <li id="menu-item-295531" class="menu-item"><a href="https://videos.wpbeginner.com/courses/aioseo-101/">Jak korzystać z All in One SEO?</a></li> <li id="menu-item-295532" class="menu-item"><a href="https://videos.wpbeginner.com/courses/seedprod-101/">Jak korzystać z SeedProd</a></li> <li id="menu-item-295533" class="menu-item"><a href="https://videos.wpbeginner.com/courses/wp-mail-smtp-101-get-started-with-wp-mail-smtp/">Jak korzystać z WP Mail SMTP</a></li> <li id="menu-item-295534" class="menu-item"><a href="https://videos.wpbeginner.com/courses/wpcode/">Jak korzystać z WPCode</a></li> <li id="menu-item-295535" class="menu-item"><a href="https://videos.wpbeginner.com/courses/woocommerce-101/">Jak korzystać z WooCommerce</a></li> <li id="menu-item-295536" class="menu-item"><a href="https://videos.wpbeginner.com/courses/sell-digital-products-with-easy-digital-downloads/">Jak korzystać z Easy 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href="https://videos.wpbeginner.com/courses/wordpress-seo-for-beginners/">WordPress SEO dla początkujących</a></strong> Dowiedz się, jak poprawić SEO Twojej witryny jak profesjonalista i zacząć zajmować wysokie pozycje w wynikach wyszukiwania Google.</li> <li><strong><a href="https://videos.wpbeginner.com/courses/how-to-become-a-better-blogger/" title="How to Become a Better Blogger">Jak stać się lepszym blogerem</a></strong> Dowiedz się więcej o tym, jak założyć bloga, znaleźć nowe pomysły na tematy, ustrukturyzować twoje wpisy, aby pisać szybciej i wiele więcej.</li> </ul> </div></div></li> <li id="menu-item-295538" class="two-col menu-item menu-item-has-children"><a href="https://www.wpbeginner.com/pl/wordpress-plugins/">Produkty</a><button aria-label="Submenu Dropdown" class="submenu-expand" tabindex="-1"><svg width="10" height="10" aria-hidden="true" role="img" focusable="false"><use xlink:href="#regular-chevron-down"></use></svg></button><div class="sub-menu-wrap"><div class="sub-menu-main"><p class="submenu-title">Nasze produkty</p><ul> <li id="menu-item-295539" class="menu-item"><a href="https://www.wpbeginner.com/pl/wordpress-plugins/wpforms/">WPForms</a></li> <li id="menu-item-295540" class="menu-item"><a href="https://www.wpbeginner.com/pl/wordpress-plugins/all-in-one-seo/">All in One SEO</a></li> <li id="menu-item-295541" class="menu-item"><a href="https://www.wpbeginner.com/pl/wordpress-plugins/optinmonster-wordpress-popup-plugin/">OptinMonster</a></li> <li id="menu-item-295542" class="menu-item"><a href="https://www.wpbeginner.com/pl/wordpress-plugins/monsterinsights-google-analytics-plugin/">MonsterInsights</a></li> <li id="menu-item-295543" class="menu-item"><a href="https://www.wpbeginner.com/pl/wordpress-plugins/seedprod/">SeedProd</a></li> <li id="menu-item-295544" class="menu-item"><a href="https://www.wpbeginner.com/pl/solutions/duplicator/">Duplicator</a></li> <li id="menu-item-295545" class="menu-item"><a href="https://www.wpbeginner.com/pl/wordpress-plugins/wp-mail-smtp/">WP Mail SMTP</a></li> <li id="menu-item-295546" class="menu-item"><a href="https://www.wpbeginner.com/pl/wordpress-plugins/smash-balloon/">Smash Balloon</a></li> <li id="menu-item-295547" class="menu-item"><a href="https://www.wpbeginner.com/pl/wordpress-plugins/searchwp/">SearchWP</a></li> <li id="menu-item-295548" class="menu-item"><a href="https://www.wpbeginner.com/pl/solutions/easy-digital-downloads/">Easy Digital Downloads</a></li> <li id="menu-item-295549" class="menu-item"><a href="https://www.wpbeginner.com/pl/wordpress-plugins/pushengage/">PushEngage</a></li> <li id="menu-item-295550" class="menu-item"><a href="https://www.wpbeginner.com/pl/solutions/wp-simple-pay/">WP Simple Pay</a></li> <li id="menu-item-295551" class="menu-item"><a href="https://www.wpbeginner.com/pl/solutions/wpcode/">WPCode</a></li> <li id="menu-item-295552" class="menu-item"><a href="https://www.wpbeginner.com/pl/wordpress-plugins/trust-pulse/">TrustPulse</a></li> </ul></div><div class="sub-menu-extra"><p class="submenu-title">Darmowe narzędzia</p> <ul class="is-style-arrow wp-block-list"> <li><strong><a href="https://www.wpbeginner.com/pl/tools/business-name-generator/">Generator nazw</a></strong> dla firm Uzyskaj pomysły na nazwy dla Twojej nowej witryny internetowej lub projektu.</li> <li><strong><a href="https://www.wpbeginner.com/pl/tools/wordpress-theme-detector/" title="WordPress Theme Detector">WordPress Theme Detector</a></strong> Darmowe narzędzie, które pomaga sprawdzić, jakiego motywu używa konkretna witryna WordPress.</li> <li><strong><a href="https://www.wpbeginner.com/pl/tools/keyword-generator-tool/" title="WordPress Theme Detector">Darmowy generator słów</a></strong> kluczowych Łatwe wyszukiwanie słów kluczowych. Uzyskaj ponad 300 pomysłów na słowa kluczowe na Twój temat z Google.</li> <li><strong><a href="https://www.wpbeginner.com/pl/tools/" title="Free Business Tools">27+ Darmowe narzędzia</a></strong> biznesowe Zobacz wszystkie inne darmowe narzędzia dla małych firm stworzone przez nasz zespół.</li> <li><strong><a href="https://www.wpbeginner.com/pl/solutions/" title="Free Business Tools">Centrum rozwiązań WPBeginner</a></strong> Szybko znajdź najlepsze narzędzia WordPress wyselekcjonowane przez naszych ekspertów WordPress.</li> </ul> </div></div></li> <li id="menu-item-295553" class="menu-item menu-item-has-children"><a href="https://www.wpbeginner.com/pl/services/">Usługi profesjonalne</a><button aria-label="Submenu Dropdown" class="submenu-expand" tabindex="-1"><svg width="10" height="10" aria-hidden="true" role="img" focusable="false"><use xlink:href="#regular-chevron-down"></use></svg></button><ul class="sub-menu"> <li id="menu-item-295554" class="menu-item"><a 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aria-hidden="true" role="img" focusable="false"><use xlink:href="#regular-chevron-down"></use></svg></button><div class="sub-menu-wrap"><div class="sub-menu-main"><p class="submenu-title">Best Of</p><ul> <li id="menu-item-295560" class="menu-item"><a href="https://www.wpbeginner.com/pl/showcase/best-wordpress-themes/">Najlepsze motywy WordPress</a></li> <li id="menu-item-295561" class="menu-item"><a href="https://www.wpbeginner.com/pl/showcase/best-free-wordpress-blog-themes/">Najlepsze darmowe motywy dla blogów</a></li> <li id="menu-item-295562" class="menu-item"><a href="https://www.wpbeginner.com/pl/plugins/5-best-contact-form-plugins-for-wordpress-compared/">Najlepsze wtyczki do formularzy kontaktowych</a></li> <li id="menu-item-295563" class="menu-item"><a href="https://www.wpbeginner.com/pl/beginners-guide/best-drag-and-drop-page-builders-for-wordpress/">Najlepsze kreatory stron WordPress</a></li> <li id="menu-item-295564" class="menu-item"><a 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ją ZA DARMO)</a></li> <li>Jak<a href="https://www.wpbeginner.com/pl/beginners-guide/how-to-create-a-free-business-email-address-in-5-minutes-step-by-step/" title="How to Create a Free Business Email Address (in 5 Minutes)">stworzyć darmowy biznesowy adres e-mail (w 5 minut)</a> </li> <li><a href="https://www.wpbeginner.com/pl/beginners-guide/how-to-get-a-free-ssl-certificate-for-your-wordpress-website/" title="How to Get a Free SSL Certificate for Your WordPress Website (Beginner’s Guide)">Jak uzyskać bezpłatny certyfikat SSL dla twojej witryny internetowej WordPress (przewodnik dla początkujących)</a></li> <li>Jak wyczyścić pamięć<a href="https://www.wpbeginner.com/pl/beginners-guide/how-to-clear-your-cache-in-wordpress/" title="How to Clear Your Cache in WordPress (Step by Step)">podręczna w WordPress (krok po kroku)</a> </li> <li><a href="https://www.wpbeginner.com/pl/how-to-install-wordpress/" title="How to Install WordPress – Complete WordPress Installation Tutorial">Jak 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target="_blank" rel="nofollow noopener noreferrer" class="shared-counts-button email shared-counts-no-count" data-postid="76894" data-social-target="https://www.wpbeginner.com/pl/wp-tutorials/how-to-set-up-email-newsletter-tracking-in-google-analytics/" data-social-action="Emailed"> <span class="shared-counts-icon-label"> <span class="shared-counts-icon"> <svg width="14" height="14" aria-hidden="true" role="img" focusable="false"> <use href="#regular-envelope"></use> </svg> </span> <span class="shared-counts-label">Email</span> </span> </a> </div>  </header><div class="entry-content"> <p>Przez lata prowadziliśmy wiele kampanii e-mailowych i wiemy, jak ważne jest, aby mierzyć skuteczność każdego e-maila dla twojego biznesu. Bez odpowiedniego śledzenia nie będziesz wiedział, który newsletter jest najskuteczniejszy i co lubią twoi odbiorcy. </p> <p>Nasi czytelnicy zapytali nas, w jaki sposób mierzymy wpływ naszych własnych newsletterów e-mail. Zalecamy korzystanie z Google Analytics w połączeniu ze specjalnymi odnośnikami śledzącymi w Twoim newsletterze e-mail. </p> <p>W tym artykule pokażemy, jak krok po kroku skonfigurować śledzenie e-maili w Google Analytics, abyś mógł jak najlepiej wykorzystać swoje działania marketingowe.</p> <figure class="wp-block-image size-full"><img decoding="async" width="680" height="385" src="https://www.wpbeginner.com/wp-content/uploads/2020/04/how-to-set-up-email-newsletter-tracking-in-google-analytics-1.png" alt="How to set up email newsletter tracking in Google Analytics" class="wp-image-162186" title="How to set up email newsletter tracking in Google Analytics" srcset="https://www.wpbeginner.com/pl/wp-content/uploads/sites/10/2020/04/how-to-set-up-email-newsletter-tracking-in-google-analytics-1.png 680w, https://www.wpbeginner.com/pl/wp-content/uploads/sites/10/2020/04/how-to-set-up-email-newsletter-tracking-in-google-analytics-1-300x170.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure> <h4 class="wp-block-heading">Dlaczego warto śledzić ruch z Twojego newslettera e-mail w Google Analytics?</h4> <p>Kiedy wysyłasz newsletter e-mail, prawdopodobnie zawiera on co najmniej jeden odnośnik do twojej witryny. Twoja <a href="https://www.wpbeginner.com/pl/showcase/best-email-marketing-services/" title="Best Email Marketing Services for Small Business">usługa e-mail</a> marketingu powinna być w stanie określić, ile osób kliknęło odnośnik (zwany również współczynnikiem klikalności). Jednak większość dostawców nie jest w stanie pokazać, co dzieje się później.</p> <p>Tutaj z pomocą przychodzi Google Analytics. Za jego pomocą możesz śledzić, co robią ludzie po kliknięciu odnośnika w Twoim newsletterze.</p> <p>Załóżmy, że prowadzisz restaurację oferującą dostawę do domu. Chcesz sprawdzić, który z twoich cotygodniowych newsletterów doprowadził do tego, że najwięcej osób wypełniło <a title="How to Set Up Online Food Ordering for Restaurants in WordPress" href="https://www.wpbeginner.com/pl/wp-tutorials/how-to-set-up-online-food-ordering-for-restaurants-in-wordpress/">formularz zamówienia jedzenia online</a>.</p> <p>A może Zamierzasz <a href="https://www.wpbeginner.com/pl/wp-tutorials/how-to-start-an-online-store/" title="How to Start an Online Store (Step by Step)">uruchomić sklep internetowy</a>. Byłoby wspaniale wiedzieć, które z twoich kampanii e-mail przyniosły największą sprzedaż.</p> <p>Być może Twoim celem jest <a href="https://www.wpbeginner.com/pl/beginners-guide/make-money-online/" title="30 Proven Ways to Make Money Online Blogging with WordPress">zarabianie pieniędzy na blogu</a>. Chcesz wiedzieć, które kampanie skłoniły ludzi do zapisania się na Twój <a href="https://www.wpbeginner.com/pl/wp-tutorials/how-to-create-online-course-in-wordpress/" title="How to Create an Online Course with WordPress (the RIGHT WAY)">kurs online</a>.</p> <p>Dzięki Google Analytics można łatwo skonfigurować śledzenie newsletterów e-mail i sprawdzić, ile sprzedaży generuje każdy e-mail dla twojej firmy.</p> <p>Powiedziawszy to, zacznijmy.</p> <h4 class="wp-block-heading">Tworzenie adresów URL umożliwiających śledzenie dla twojego biuletynu e-mail</h4> <p>Jeśli chcesz uzyskać szczegółowy wgląd w śledzenie e-maili w Google Analytics, musisz dodać specjalne parametry śledzenia do każdego odnośnika w twoim newsletterze.</p> <p>Innymi słowy, nie można użyć standardowego odnośnika, takiego jak ten:<br><code>https://www.site.com</code></p> <p>Zamiast tego należy użyć adresu URL ze specjalnymi parametrami, które wyglądają następująco:<br><code>https://www.site.com?utm_source=newsletter&utm_medium=email&utm_campaign=jan_sale</code></p> <p>Końcowa część adresu URL, wszystko po znaku zapytania, nazywana jest kodem UTM.</p> <p>Może to wyglądać na skomplikowane, ale nie martw się. W rzeczywistości jest dość łatwy do stworzenia.</p> <p>Przyjrzyjmy się dwóm prostym sposobom tworzenia adresów URL, które można śledzić w twoich kampaniach e-mail.</p> <div class="wp-block-aioseo-table-of-contents"><ul><li><a href="#aioseo-method-1-create-trackable-urls-using-monsterinsights-recommended">Method 1: Create Trackable URLs Using MonsterInsights (Recommended)</a></li><li><a href="#aioseo-method-2-manually-create-trackable-urls-in-google-analytics">Method 2: Manually Create Trackable URLs in Google Analytics</a></li><li><a href="#aioseo-using-trackable-urls-in-your-newsletter-campaigns">Using Trackable URLs in Your Newsletter Campaigns</a></li><li><a href="#aioseo-viewing-your-email-newsletter-report-in-google-analytics">Viewing Your Email Newsletter Report in Google Analytics</a></li><li><a href="#aioseo-tracking-email-newsletter-conversions">Tracking Email Newsletter Conversions</a></li></ul></div> <h4 class="wp-block-heading" id="aioseo-method-1-create-trackable-urls-using-monsterinsights-recommended">Metoda 1: Tworzenie adresów URL umożliwiających śledzenie przy użyciu MonsterInsights (zalecane)</h4> <p><a title="MonsterInsights" href="https://www.monsterinsights.com" target="_blank" rel="noopener">MonsterInsights</a> to najlepsza wtyczka Google Analytics dla WordPress. Pozwala ona na łatwą instalację <a title="How to Install Google Analytics in WordPress for Beginners" href="https://www.wpbeginner.com/pl/beginners-guide/how-to-install-google-analytics-in-wordpress/">Google Analytics w WordPress</a> i pokazuje 111111 piękne raporty ruchu wewnątrz kokpitu WordPress.</p> <p>Aby śledzić newslettery e-mail, możesz skorzystać z <a href="https://wordpress.org/plugins/google-analytics-for-wordpress/" target="_blank" rel="noopener" title="MonsterInsights Lite">bezpłatnej wersji MonsterInsights</a>, aby uzyskać dostęp do narzędzia do tworzenia adresów URL. Zalecamy jednak uaktualnienie do planu Pro, aby odblokować bardziej zaawansowane funkcje, takie jak śledzenie e-handlu (więcej o śledzeniu e-handlu powiemy w dalszej części tego artykułu).</p> <p>Więcej szczegółów można znaleźć w naszej pełnej <a href="https://www.wpbeginner.com/pl/solutions/monsterinsights/" title="MonsterInsights review">recenzji MonsterInsights</a>.</p> <p>Najpierw należy zainstalować i włączyć wtyczkę <a title="MonsterInsights" href="https://www.monsterinsights.com/" target="_blank" rel="noopener">MonsterInsights</a>. Aby uzyskać więcej informacji, zapoznaj się z naszym przewodnikiem krok po kroku, <a title="How to Install a WordPress Plugin – Step by Step for Beginners" href="https://www.wpbeginner.com/pl/beginners-guide/step-by-step-guide-to-install-a-wordpress-plugin-for-beginners/">jak zainstalować wtyczkę WordPress</a>.</p> <p>Po włączaniu możesz przejść do strony <strong>Insights ” Tools</strong> w twoim kokpicie WordPress i wybrać kartę „URL Builder”.</p> <figure class="wp-block-image size-full"><img decoding="async" width="680" height="347" src="https://www.wpbeginner.com/wp-content/uploads/2020/04/go-to-tools-in-monsterinsights.png" alt="Go to tools in MonsterInsights" class="wp-image-162001" title="Go to Insights then Tools in your WordPress dashboard" srcset="https://www.wpbeginner.com/pl/wp-content/uploads/sites/10/2020/04/go-to-tools-in-monsterinsights.png 680w, https://www.wpbeginner.com/pl/wp-content/uploads/sites/10/2020/04/go-to-tools-in-monsterinsights-300x153.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure> <p>W narzędziu URL Builder pierwszą informacją, którą musisz wpisz, jest adres URL, który chcesz dodać do twojego newslettera. Może to być adres URL twojej głównej witryny internetowej, jeśli umieszczasz odnośnik do strony głównej.</p> <p>W tym przykładzie prowadzimy wyprzedaż i umieszczamy odnośnik do sklepu internetowego witryny:</p> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="680" height="290" src="https://www.wpbeginner.com/wp-content/uploads/2020/04/enter-website-url.png" alt="Enter website URL" class="wp-image-162003" title="The MonsterInsights URL builder tool" srcset="https://www.wpbeginner.com/pl/wp-content/uploads/sites/10/2020/04/enter-website-url.png 680w, https://www.wpbeginner.com/pl/wp-content/uploads/sites/10/2020/04/enter-website-url-300x128.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure> <p>Google Analytics będzie śledzić odwiedzających Twój biuletyn e-mail jako „kampanię”. Jest to po prostu taksonomia używana przez Google Analytics dla e-maili lub promocji reklamowych.</p> <p>Musisz wpisz źródło, medium i nazwę twojej kampanii, aby Google Analytics mógł je łatwo śledzić.</p> <p><strong>Źródło:</strong> Ustaw to na „newsletter” lub coś innego znaczącego.<br><strong>Medium:</strong> Powinno być ustawione na „e-mail”.<br><strong>Nazwa:</strong> Możesz użyć dowolnej sensownej nazwy, np. „jan_sale” lub „april_tshirts_sale”.</p> <p>Jeśli używasz więcej niż jednego słowa dla źródła, medium lub nazwy, upewnij się, że używasz podkreśleń między słowami. Nie używaj spacji ani myślników.</p> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="680" height="317" src="https://www.wpbeginner.com/wp-content/uploads/2020/04/enter-campaign-source-and-medium.png" alt="Enter campaign source and medium" class="wp-image-162005" title="Entering the source, medium, and name for your campaign" srcset="https://www.wpbeginner.com/pl/wp-content/uploads/sites/10/2020/04/enter-campaign-source-and-medium.png 680w, https://www.wpbeginner.com/pl/wp-content/uploads/sites/10/2020/04/enter-campaign-source-and-medium-300x140.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure> <p>Oprócz tego w kreatorze adresów URL pojawi się więcej opcji. </p> <p>Pole Campaign Term jest używane w przypadku wyświetlania reklam, więc można pozostawić je puste. Treść kampanii może być używana, jeśli przeprowadzasz split-test twoich e-maili lub reklam. Również w tym przykładzie można pozostawić je puste.</p> <figure class="wp-block-image size-full"><img title="Additional options in URL builder" loading="lazy" decoding="async" width="680" height="331" src="https://www.wpbeginner.com/wp-content/uploads/2020/04/additonal-options-in-url-builder.png" alt="Additional options in URL builder" class="wp-image-162006" srcset="https://www.wpbeginner.com/pl/wp-content/uploads/sites/10/2020/04/additonal-options-in-url-builder.png 680w, https://www.wpbeginner.com/pl/wp-content/uploads/sites/10/2020/04/additonal-options-in-url-builder-300x146.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure> <p>Następnie możesz przewinąć w dół.</p> <p>W dolnej części strony powinieneś teraz zobaczyć swój specjalny adres URL wraz ze szczegółami śledzenia:</p> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="680" height="268" src="https://www.wpbeginner.com/wp-content/uploads/2020/04/copy-your-newsletter-tracking-url.png" alt="Copy your newsletter tracking URL" class="wp-image-162007" title="The URL created by the MonsterInsights URL builder tool, with UTM parameters in place" srcset="https://www.wpbeginner.com/pl/wp-content/uploads/sites/10/2020/04/copy-your-newsletter-tracking-url.png 680w, https://www.wpbeginner.com/pl/wp-content/uploads/sites/10/2020/04/copy-your-newsletter-tracking-url-300x118.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure> <p>Teraz możesz użyć tego adresu URL w swoim newsletterze e-mail, a później śledzić kliknięcia na swoim koncie Google Analytics.</p> <h4 class="wp-block-heading" id="aioseo-method-2-manually-create-trackable-urls-in-google-analytics">Metoda 2: Ręczne tworzenie adresów URL umożliwiających śledzenie w Google Analytics</h4> <p>Kreator adresów URL MonsterInsights jest przydatnym narzędziem pozwalającym zaoszczędzić czas, ponieważ tworzy kody UTM za Ciebie. Jeśli wolisz utworzyć swój adres URL ręcznie, oto jak to zrobić.</p> <p>Najpierw uzyskaj adres URL, którego chcesz użyć. W tym przykładzie użyjemy <code>witryny https://www.site.com/shop</code>.</p> <p>Następnie należy samodzielnie utworzyć kod UTM. Zrobimy to krok po kroku.</p> <p>Dodaj znak zapytania na końcu twojego adresu URL w następujący sposób:</p> <p><code>https://www.site.com/shop?</code></p> <p>Następnie dodaj utm_source:</p> <p><code>https://www.site.com/shop?utm_source=newsletter</code></p> <p>Następnie dodaj symbol ampersand (&) i utm_medium:</p> <p><code>https://www.site.com/shop?utm_source=newsletter&utm_medium=email</code></p> <p>Na koniec dodaj kolejny ampersand (&) i utm_campaign:</p> <p><code>https://www.site.com/shop?utm_source=newsletter&utm_medium=email&utm_campaign=jan_sale</code></p> <p>W nazwie kampanii można użyć dowolnego słowa lub wyrażenia. Jeśli używasz wielu słów dla źródła, medium lub nazwy kampanii, możesz oddzielić słowa podkreślnikiem.</p> <p>To wszystko. Twój adres URL śledzenia jest gotowy do użycia w newsletterze.</p> <h4 class="wp-block-heading" id="aioseo-using-trackable-urls-in-your-newsletter-campaigns">Korzystanie z adresów URL umożliwiających śledzenie w twoich kampaniach newsletterowych</h4> <p>Po utworzeniu adresu URL, za pomocą narzędzia do tworzenia adresów URL MonsterInsights lub ręcznie, możesz używać go w wiadomościach e-mail.</p> <p>Możesz skopiować i wkleić adres URL do twojego e-maila w dowolnym miejscu, w którym wcześniej używałeś standardowego adresu URL.</p> <p>Oto jak wygląda wstawienie adresu URL w <a href="https://www.wpbeginner.com/refer/constant-contact/" target="_blank" rel="nofollow noopener" title="Constant Contact">Constant Contact</a>:</p> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="680" height="368" src="https://www.wpbeginner.com/wp-content/uploads/2020/04/constant-contact-inserting-trackable-link-1.png" alt="Constant Contact Inserting Trackable Link" class="wp-image-162011" title="Inserting your special trackable link into Constant Contact" srcset="https://www.wpbeginner.com/pl/wp-content/uploads/sites/10/2020/04/constant-contact-inserting-trackable-link-1.png 680w, https://www.wpbeginner.com/pl/wp-content/uploads/sites/10/2020/04/constant-contact-inserting-trackable-link-1-300x162.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure> <p><strong>Wskazówka</strong>: Możesz nawet używać adresów URL, które można śledzić w twoich zwykłych e-mailach. Ma to sens, jeśli często wysyłasz wiadomości e-mail. Możesz także tworzyć adresy URL, które można śledzić, aby używać ich w mediach społecznościowych, reklamach i nie tylko.</p> <p>Gdy skończysz z Twoim e-mailem, po prostu wyślij newsletter i poczekaj na kilka kliknięć. Następnie możesz przejść do Google Analytics, aby zobaczyć twój raport.</p> <h4 class="wp-block-heading" id="aioseo-viewing-your-email-newsletter-report-in-google-analytics">Zobacz raport z Twojego newslettera e-mail w Google Analytics</h4> <p>Po skonfigurowaniu własnych adresów URL do śledzenia w biuletynie e-mail, następnym krokiem jest zobaczenie raportów w Google Analytics. </p> <p>Najpierw musisz logować się na twoje konto Google Analytics. </p> <p>Następnie przejdź do <strong>Raporty ” Pozyskiwanie ” Pozyskiwanie ruchu</strong> z kokpitu po lewej stronie. </p> <figure class="wp-block-image size-full"><img title="View traffic acquisition report" loading="lazy" decoding="async" width="680" height="318" src="https://www.wpbeginner.com/wp-content/uploads/2020/04/view-traffic-acquisition-report.png" alt="View traffic acquisition report" class="wp-image-162016" srcset="https://www.wpbeginner.com/pl/wp-content/uploads/sites/10/2020/04/view-traffic-acquisition-report.png 680w, https://www.wpbeginner.com/pl/wp-content/uploads/sites/10/2020/04/view-traffic-acquisition-report-300x140.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure> <p>Tutaj zobaczysz wszystkie źródła ruchu dla twojej witryny internetowej, w tym bezpośrednie, organiczne wyszukiwanie, płatne wyszukiwanie i e-mail. </p> <p>Aby zobaczyć ruch z twojego newslettera, po prostu wpisz „e-mail” w pasku wyszukiwania i naciśnij enter. </p> <figure class="wp-block-image size-full"><img title="View different traffic sources" loading="lazy" decoding="async" width="680" height="324" src="https://www.wpbeginner.com/wp-content/uploads/2020/04/view-different-traffic-sources.png" alt="View different traffic sources" class="wp-image-162017" srcset="https://www.wpbeginner.com/pl/wp-content/uploads/sites/10/2020/04/view-different-traffic-sources.png 680w, https://www.wpbeginner.com/pl/wp-content/uploads/sites/10/2020/04/view-different-traffic-sources-300x143.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure> <p>Spowoduje to przefiltrowanie raportu i wyświetlenie tylko ruchu z e-maili. </p> <p>Następnie możesz kliknąć niebieski przycisk „+” pod paskiem wyszukiwania. </p> <figure class="wp-block-image size-full"><img title="Click the plus button" loading="lazy" decoding="async" width="680" height="204" src="https://www.wpbeginner.com/wp-content/uploads/2020/04/click-the-plus-button.png" alt="Click the plus button" class="wp-image-162019" srcset="https://www.wpbeginner.com/pl/wp-content/uploads/sites/10/2020/04/click-the-plus-button.png 680w, https://www.wpbeginner.com/pl/wp-content/uploads/sites/10/2020/04/click-the-plus-button-300x90.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure> <p>Zobaczysz teraz więcej opcji skracania ruchu na twojej witrynie internetowej. </p> <p>Z rozwijanej listy wybierz opcję <strong>Źródło ruchu ” Źródło sesji</strong>. </p> <figure class="wp-block-image size-full"><img title="Select session source" loading="lazy" decoding="async" width="680" height="321" src="https://www.wpbeginner.com/wp-content/uploads/2020/04/select-session-source.png" alt="Select session source" class="wp-image-162020" srcset="https://www.wpbeginner.com/pl/wp-content/uploads/sites/10/2020/04/select-session-source.png 680w, https://www.wpbeginner.com/pl/wp-content/uploads/sites/10/2020/04/select-session-source-300x142.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure> <p>Następnie powinieneś zobaczyć ruch z różnych <a href="https://www.wpbeginner.com/pl/beginners-guide/beginners-guide-to-wordpress-email-marketing-automation/" title="Beginner’s Guide to WordPress Email Marketing Automation">kampanii e-mail</a>. </p> <p>W ten sposób można określić, która kampania była najskuteczniejsza i pomogła wygenerować przychody. </p> <figure class="wp-block-image size-full"><img title="View newsletter URL report in ga4" loading="lazy" decoding="async" width="680" height="238" src="https://www.wpbeginner.com/wp-content/uploads/2020/04/view-newsletter-url-report-in-ga4.png" alt="View newsletter URL report in ga4" class="wp-image-162021" srcset="https://www.wpbeginner.com/pl/wp-content/uploads/sites/10/2020/04/view-newsletter-url-report-in-ga4.png 680w, https://www.wpbeginner.com/pl/wp-content/uploads/sites/10/2020/04/view-newsletter-url-report-in-ga4-300x105.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure> <h4 class="wp-block-heading" id="aioseo-tracking-email-newsletter-conversions">Śledzenie konwersji w biuletynie e-mail</h4> <p>Najważniejszą częścią śledzenia newslettera jest to, co użytkownicy robią po wejściu na twoją witrynę internetową.</p> <p>Na przykład, jeśli prowadzisz <a href="https://www.wpbeginner.com/pl/wp-tutorials/how-to-start-an-online-store/" title="How to Start an Online Store (Step by Step)">sklep</a> internetowy, możesz chcieć sprawdzić, które e-maile doprowadziły do sprzedaży. Jeśli chcesz, aby użytkownicy wypełnili formularz zamówienia, możesz chcieć to śledzić.</p> <p>Najprostszym sposobem na to jest skorzystanie z MonsterInsights, który wykona prawie całą konfigurację za Ciebie.</p> <p>Aby korzystać z funkcji e-handlu, potrzebna jest wersja Pro MonsterInsights. Współpracują one z <a href="https://www.wpbeginner.com/pl/wp-tutorials/woocommerce-tutorial-ultimate-guide/" title="WooCommerce Made Simple: A Step-by-Step Tutorial [+ Resources]">WooCommerce</a>, <a href="https://www.wpbeginner.com/refer/easy-digital-downloads/" target="_blank" rel="nofollow noopener" title="Easy Digital Downloads">Easy Digital Downloads</a>, <a href="https://www.wpbeginner.com/refer/memberpress/" target="_blank" rel="nofollow noopener" title="MemberPress">MemberPress</a> i <a href="https://www.wpbeginner.com/refer/lifterlms/" target="_blank" rel="nofollow noopener" title="LifterLMS">LifterLMS</a>.</p> <p>Następnie możesz przejść do <strong>Insights ” Addons</strong>, znaleźć dodatek e-handel, a następnie kliknąć przycisk „Zainstaluj” pod nim.</p> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="680" height="373" src="https://www.wpbeginner.com/wp-content/uploads/2021/12/install-the-ecommerce-addon.png" alt="Install the eCommerce addon" class="wp-image-107054" title="Installing the Ecommerce addon for MonsterInsights" srcset="https://www.wpbeginner.com/pl/wp-content/uploads/sites/10/2021/12/install-the-ecommerce-addon.png 680w, https://www.wpbeginner.com/pl/wp-content/uploads/sites/10/2021/12/install-the-ecommerce-addon-300x165.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure> <p>Następnie należy przejść do zakładki <strong>Insights ” Settings</strong> i kliknąć kartę e-handel. Powinieneś zobaczyć, że twoja <a href="https://www.wpbeginner.com/pl/plugins/best-wordpress-ecommerce-plugins-compared/" title="5 Best WordPress Ecommerce Plugins Compared ">wtyczka e-handel</a> (np. WooCommerce) została automatycznie wykryta.</p> <p><strong>Wskazówka:</strong> Zalecamy włączenie opcji „Use Enhanced e-handel”, ponieważ oznacza to, że można zobaczyć również raport MonsterInsights e-handel.</p> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="680" height="435" src="https://www.wpbeginner.com/wp-content/uploads/2021/12/use-enhanced-ecommerce-option.png" alt="Use enhanced ecommerce option" class="wp-image-107086" title="The eCommerce settings in MonsterInsights" srcset="https://www.wpbeginner.com/pl/wp-content/uploads/sites/10/2021/12/use-enhanced-ecommerce-option.png 680w, https://www.wpbeginner.com/pl/wp-content/uploads/sites/10/2021/12/use-enhanced-ecommerce-option-300x192.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure> <p>To wszystko, co musisz zrobić, ponieważ MonsterInsights zajmie się całą resztą. Google Analytics będzie teraz w stanie śledzić <a href="https://www.wpbeginner.com/pl/plugins/how-to-properly-set-up-ecommerce-tracking-in-wordpress/" title="How To Properly Set Up eCommerce Tracking In WordPress">transakcje e-handlu</a> na Twojej witrynie.</p> <p>Teraz, gdy przejdziesz na stronę Google Analytics, będziesz mógł zobaczyć szczegóły Twoich transakcji e-handlu.</p> <p>MonsterInsights posiada wbudowane raporty e-handlu, które można zobaczyć w kokpicie WordPress. </p> <p>Wystarczy przejść do sekcji <strong>Insights ” Reports</strong> i przełączyć się na kartę „e-handel”. Następnie kliknij opcję „Przegląd”. </p> <figure class="wp-block-image size-full"><img title="View eCommerce report in MonsterInsights" loading="lazy" decoding="async" width="680" height="366" src="https://www.wpbeginner.com/wp-content/uploads/2021/12/view-ecommerce-report-in-monsterinsights.png" alt="View eCommerce report in MonsterInsights" class="wp-image-202529" srcset="https://www.wpbeginner.com/pl/wp-content/uploads/sites/10/2021/12/view-ecommerce-report-in-monsterinsights.png 680w, https://www.wpbeginner.com/pl/wp-content/uploads/sites/10/2021/12/view-ecommerce-report-in-monsterinsights-300x161.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure> <p>Tutaj będziesz mógł śledzić konwersje w twoim sklepie i zobaczyć, ile przychodów generuje twój sklep.</p> <p>Szczegółowe instrukcje można znaleźć w naszym artykule na temat konfigurowania <a href="https://www.wpbeginner.com/pl/wp-tutorials/how-to-setup-woocommerce-conversion-tracking/" title="How to Setup WooCommerce Conversion Tracking (Step by Step)">śledzenia konwersji WooCommerce</a>.</p> <figure class="wp-block-image size-full"><img title="eCommerce tracking, in the WordPress dashboard" loading="lazy" decoding="async" width="680" height="299" src="https://www.wpbeginner.com/wp-content/uploads/2023/09/ecommerce-report-monsterinsights.png" alt="eCommerce tracking in the WordPress dashboard" class="wp-image-212088" srcset="https://www.wpbeginner.com/pl/wp-content/uploads/sites/10/2023/09/ecommerce-report-monsterinsights.png 680w, https://www.wpbeginner.com/pl/wp-content/uploads/sites/10/2023/09/ecommerce-report-monsterinsights-300x132.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></figure> <p><strong>Śledzenie odnośników, kliknięć, przycisków i formularzy</strong></p> <p>Nie wszystkie witryny internetowe korzystają z platformy e-handel z koszykiem.</p> <p>Na przykład, jeśli masz <a href="https://www.wpbeginner.com/pl/plugins/how-to-create-an-online-order-form-in-wordpress/" title="How to Create an Online Order Form in WordPress (Step by Step)">prosty formularz zamówienia</a>, możesz śledzić, które kampanie e-mail doprowadziły użytkowników do przesłania tego formularza. Jeśli na twojej witrynie internetowej znajduje się <a href="https://www.wpbeginner.com/pl/wp-tutorials/how-to-add-clickable-phone-numbers-for-smartphones-in-wordpress/" title="How to Add a Click-to-Call Button in WordPress (Step by Step)">przycisk „kliknij, aby zadzwonić</a> „, możesz to również śledzić.</p> <p>Mamy osobny szczegółowy przewodnik na temat <a title="How to Track Link Clicks and Button Clicks in WordPress (Easy Way)" href="https://www.wpbeginner.com/pl/wp-tutorials/how-to-track-link-clicks-and-button-clicks-in-wordpress/">śledzenia odnośników i kliknięć przycisków w Google Analytics</a> z instrukcjami krok po kroku.</p> <p>Mamy nadzieję, że ten artykuł pomógł Ci dowiedzieć się, jak skonfigurować śledzenie newslettera e-mail w Google Analytics. Warto również zapoznać się z tymi sprawdzonymi i łatwymi sposobami na <a href="https://www.wpbeginner.com/pl/beginners-guide/12-tested-and-easy-ways-to-grow-your-email-list-faster/" title="Tested and Easy Ways to Grow Your Email List Faster">szybsze rozwijanie listy mailingowej</a> oraz <a href="https://www.wpbeginner.com/pl/showcase/24-must-have-wordpress-plugins-for-business-websites/" title="Must Have WordPress Plugins for Business Websites ">niezbędnymi wtyczkami WordPress dla witryn biznesowych</a>. </p> <p>If you liked this article, then please subscribe to our <a href="https://youtube.com/wpbeginner?sub_confirmation=1" target="_blank" rel="noreferrer noopener nofollow" title="Subscribe to WPBeginner YouTube Channel">YouTube Channel</a> for WordPress video tutorials. 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on my website<br /> Thank you</p> </div> <div class="comment-reply"><a rel='nofollow' class='comment-reply-link' href='#comment-3405468' data-commentid="3405468" data-postid="76894" data-belowelement="article-comment-3405468" data-respondelement="respond" data-replyto="Reply to this review" aria-label='Reply to this review'>Odpowiedz<svg width="11" height="11" aria-hidden="true" role="img" focusable="false"><use xlink:href="#regular-level-down"></use></svg></a></div> </article> <ul class="children"> <li class="comment byuser comment-author-jeremycomments odd alt depth-2 staff" id="comment-3405678"> <article id="article-comment-3405678"> <header class="comment-header"> <p class="comment-author"> <span class="comment-author-name">WPBeginner Support</span> </p> </header> <div class="comment-content"> <p>Glad our guide was helpful <img src="https://www.wpbeginner.com/pl/wp-content/plugins/classic-smilies/img/icon_smile.gif" alt=":)" class="wp-smiley" /></p> </div> <div 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