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Dig in to see how the best in the biz are being agile, and how you can follow suit.</p></div><div class="sc-f7542856-5 hOeKKB"><span data-button-type="primary" class="sc-84c8dcdb-1 fcZlZj"><button to="" data-contentful-entry-id="hNS28PG4R3QX6w0TZber5" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="hNS28PG4R3QX6w0TZber5" data-target="#:R3oidm:" class="sc-84c8dcdb-2 jWPGCS">Download the full report </button></span><span data-button-type="outline" class="sc-84c8dcdb-1 fcZlZj"><button to="" data-contentful-entry-id="riXM0v3wnbXbUkbizXkFK" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="riXM0v3wnbXbUkbizXkFK" data-target="#:R5oidm:" class="sc-84c8dcdb-2 kPbhHD">Request a demo</button></span></div></div></div></div></div></div></div><div class="sc-52c01e9e-2"><div data-contentful-entry-id="3nxaiRCnwW8c3btfhQsmJq" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="3nxaiRCnwW8c3btfhQsmJq" class="sc-aa86c526-0 eJllJS sc-52c01e9e-0"><div class="sc-aa86c526-1 gcuDPr grid"><div class="sc-aa86c526-2 gmzuSv"><div class="sc-d0da441b-0 ipgQAi"><span class="sc-b39372b9-0 boGSxD"><img alt="" data-contentful-id="6N5MZ6ryWvwQOIgq8wVepO" data-contentful-entry-id="6N5MZ6ryWvwQOIgq8wVepO" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchpriority="auto" loading="lazy" width="1200" height="450" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F7pvhFojdHvLD7V8TBl0qWR%2F18efe1e56424205564fe475a37d1774f%2FTrends25-web-hero-450x1200.jpg&w=1200&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F7pvhFojdHvLD7V8TBl0qWR%2F18efe1e56424205564fe475a37d1774f%2FTrends25-web-hero-450x1200.jpg&w=3840&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F7pvhFojdHvLD7V8TBl0qWR%2F18efe1e56424205564fe475a37d1774f%2FTrends25-web-hero-450x1200.jpg&w=3840&q=75"/></span></div></div><div class="sc-aa86c526-2 gmzuSv"><div class="sc-d0da441b-0 ipgQAi sc-52c01e9e-3 MZVku"></div></div></div></div></div><div class="sc-52c01e9e-2"><div data-contentful-entry-id="6uu7788SHyFd39nvrs4r1O" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="6uu7788SHyFd39nvrs4r1O" class="sc-aa86c526-0 fWxENJ"><div class="sc-aa86c526-1 gcuDPr grid"><div class="sc-aa86c526-2 gmzuSv"><div class="sc-d0da441b-0 ixgLgJ"><div data-contentful-id="4QNoabY13kYBq9SwN5wmhw" class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 lmnlBP"><h2 class="sc-9827fdd0-1 kIivKZ"><span><span class="shortcode">The top social media trends for 2025</span></span></h2><h3 class="sc-9827fdd0-2 iMayWq"><span></span><br/><span>1. Content Experimentation Trends: </span></h3><p><b>The Creative Disruption Trend:</b> Social teams ditch brand consistency to push creative boundaries </p><p><b>The Outbound Engagement Trend: </b>Brands drop in on creators’ comments to pick up new audiences</p><h3 class="sc-9827fdd0-2 iMayWq"><span></span><br/><span>2. Social Listening Trends: </span></h3><p><b>The Social Performance Trend:</b> Listening launches social pros into their performance marketing era</p><p><b>The Micro-Virality Trend:</b> Social listening refines the art of trendjacking </p><h3 class="sc-9827fdd0-2 iMayWq"><span></span><br/><span>3. AI Trends: </span></h3><p><b>The AI Content Trend:</b> Generative AI is off probation and officially on the team </p><p><b>The AI Strategy Trend:</b> Social media strategists get a new thought partner</p><p></p></div></div></div></div></div></div></div><div class="sc-52c01e9e-2"><div data-contentful-entry-id="1CWt9KvdsFFPUr4yhdLA4b" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="1CWt9KvdsFFPUr4yhdLA4b" class="sc-aa86c526-0 fWxENJ sc-52c01e9e-0"><div class="sc-aa86c526-1 gcuDPr grid"><div class="sc-aa86c526-2 gmzuSv"><div class="sc-d0da441b-0 ixgLgJ"><span class="sc-b39372b9-0 boGSxD"><section data-contentful-id="4RPtTQAKE2vB2SH4LTtYEE" data-contentful-entry-id="4RPtTQAKE2vB2SH4LTtYEE" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" class="sc-2a7ff812-0 ePIFfo sc-6d3bea4d-0 eCptOF"><div class="sc-b2ab728a-0 sc-2a7ff812-1 hiIza-D hfmOZj"></div></section></span></div></div><div class="sc-aa86c526-2 gmzuSv"><div class="sc-d0da441b-0 ixgLgJ sc-52c01e9e-3 MZVku"></div></div></div></div></div><div data-contentful-entry-id="4WOOOCfzWp5gsOzOhS4GY0" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="4WOOOCfzWp5gsOzOhS4GY0" class="sc-aa86c526-0 eJllJS"><div class="sc-aa86c526-1 kcWHeu grid"><div class="sc-aa86c526-2 gmzuSv"><div class="sc-c97e4163-2 eZKzNO"><div data-contentful-id="3NCVJlr1bTc56O0iDIcwsZ" class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 lmnlBP"><span class="sc-b39372b9-0 dLctAT"><img alt="" data-contentful-id="3svLTBJZGP9LcekRU38KQ3" data-contentful-entry-id="3svLTBJZGP9LcekRU38KQ3" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchpriority="auto" loading="lazy" width="742" height="50" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FbV7RjlptkOLTWYI2srLSv%2Fa7d4d8b7c93614eaeb5c1ea283c58433%2F7b82308573446fabfa9326fc854404db.gif&w=750&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FbV7RjlptkOLTWYI2srLSv%2Fa7d4d8b7c93614eaeb5c1ea283c58433%2F7b82308573446fabfa9326fc854404db.gif&w=1920&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FbV7RjlptkOLTWYI2srLSv%2Fa7d4d8b7c93614eaeb5c1ea283c58433%2F7b82308573446fabfa9326fc854404db.gif&w=1920&q=75"/></span><p></p><h2 class="sc-9827fdd0-1 kIivKZ"><span><span class="shortcode"> 1. Content Experimentation Trends </span></span></h2><p><b>The Creative Disruption Trend</b></p><h3 class="sc-9827fdd0-2 iMayWq"><span>Social teams ditch brand consistency to push creative boundaries</span></h3><p>With new creative opportunities brought about by social platforms, we’re seeing more and more organizations loosen the reins, toss the traditional marketing playbooks aside, and prioritize entertainment on social media.</p><span class="sc-b39372b9-0 dLctAT"><img aria-labelledby=":Rpqlidm:" data-contentful-id="6HH6z34DLDqVwYur3eIAgy" data-contentful-entry-id="6HH6z34DLDqVwYur3eIAgy" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchpriority="auto" loading="lazy" width="1485" height="501" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F7k8hHrUqx6klSTL5Yq77Aq%2Fc35bde4571606a46d063673b6a996452%2FTrends2025-Web-LP-Stat1-742x250.png&w=1920&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F7k8hHrUqx6klSTL5Yq77Aq%2Fc35bde4571606a46d063673b6a996452%2FTrends2025-Web-LP-Stat1-742x250.png&w=3840&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F7k8hHrUqx6klSTL5Yq77Aq%2Fc35bde4571606a46d063673b6a996452%2FTrends2025-Web-LP-Stat1-742x250.png&w=3840&q=75"/><div id=":Rpqlidm:" class="sc-9b0cb212-1 gLTHdo">>60% of social content aims to entertain, educate, or inform with direct promotions for nearly half of organizations. 80-100% of social content is entertainment-driven for a quarter of organizations. Source: Hootsuite Social Media Trends 2025 Survey</div></span><p>What’s interesting about this new creative precedent is its implications on brand consistency — or rather, <i>inconsistency</i>.<br/></p><p>Adventurous teams are testing out such distinct voices and personas on social that their content barely resembles their brand personality on other marketing channels. <br/></p><p>And these brands aren’t just getting away with it — they’re getting celebrated for it (and driving results). Social marketers who consistently post creative content are more likely to say they have a ‘very positive’ impact on the business than those who post creative content less frequently — a sign that their efforts are paying off.<br/></p><p>After all, social media is the perfect playground for pushing creativity further, a place where even the most buttoned-up brands can have a little fun.<br/></p><p><b>In 2025, more organizations will step outside their creative comfort zone and test content that pushes beyond their brand guidelines to capture and delight audiences. <br/><br/></b></p><h3 class="sc-9827fdd0-2 iMayWq"><span></span><span class="sc-b39372b9-0 dLctAT"><img alt="" data-contentful-id="17lAjHKvyqui4H9nh9fBdV" data-contentful-entry-id="17lAjHKvyqui4H9nh9fBdV" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchpriority="auto" loading="lazy" width="1485" height="21" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F7x1lc2eTmOYp15yuRKpJwO%2F3b883858d98c35a9081a0e3f63309648%2FTrends2025-Web-LP-Block-Divider-1.1-742x10.png&w=1920&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F7x1lc2eTmOYp15yuRKpJwO%2F3b883858d98c35a9081a0e3f63309648%2FTrends2025-Web-LP-Block-Divider-1.1-742x10.png&w=3840&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F7x1lc2eTmOYp15yuRKpJwO%2F3b883858d98c35a9081a0e3f63309648%2FTrends2025-Web-LP-Block-Divider-1.1-742x10.png&w=3840&q=75"/></span><span></span><br/><span></span><b>Social Media Trends 2025 Webinar: Embracing Social Media Agility</b></h3><p>In this webinar, hear from industry experts on how to use the latest trends and insights in content experimentation, social listening, and generative AI to build agility into your social strategy for 2025. </p><p><span data-button-type="outline" class="sc-84c8dcdb-1 fcZlZj"><a class="sc-84c8dcdb-2 sc-84c8dcdb-3 kPbhHD cOaxGh" target="_blank" data-contentful-entry-id="2oulsfFMTxxz7n8A7mviij" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="2oulsfFMTxxz7n8A7mviij" data-ga-track-id="trends_2025_webinar_learn_more_CTA" rel="noopener noreferrer" aria-label="Learn more about the Social Media Trends 2025 webinar" href="/webinars/socialmedia-trends2025">Learn more</a></span><br/></p><p><span class="sc-b39372b9-0 dLctAT"><img alt="" data-contentful-id="7I8W9HWmUmA7j5IhnAOrD" data-contentful-entry-id="7I8W9HWmUmA7j5IhnAOrD" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchpriority="auto" loading="lazy" width="1485" height="21" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6u7pAA8ehZPFek69ZBEqWe%2Fbd5e2f6fc2ba12bf044f318b74eb0623%2FTrends-Web-LP-Block-Divider-1.2-742x10.png&w=1920&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6u7pAA8ehZPFek69ZBEqWe%2Fbd5e2f6fc2ba12bf044f318b74eb0623%2FTrends-Web-LP-Block-Divider-1.2-742x10.png&w=3840&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6u7pAA8ehZPFek69ZBEqWe%2Fbd5e2f6fc2ba12bf044f318b74eb0623%2FTrends-Web-LP-Block-Divider-1.2-742x10.png&w=3840&q=75"/></span><b><br/><br/><br/><br/>The Outbound Engagement Trend</b></p><h3 class="sc-9827fdd0-2 iMayWq"><span>Brands drop in on creators’ comments to pick up new audiences</span></h3><p>These days, you can scroll down to the comments section of almost any social post and find a brand or two chiming in on the conversation. <br/><br/>These outbound engagements (brands commenting on other people’s posts) are picking up steam. But the smartest brands are strategically commenting on creator content, which helps them cultivate community while also putting their brand in front of new audiences.</p><span class="sc-b39372b9-0 dLctAT"><img aria-labelledby=":Rsqlidm:" data-contentful-id="ASjYUU7haWtXoR9OBN4z7" data-contentful-entry-id="ASjYUU7haWtXoR9OBN4z7" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchpriority="auto" loading="lazy" width="1485" height="441" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FZ81hM2xbB51cVHr1fPXLv%2F456db3bd1f50e089e1c3aff590ddd258%2FTrends2025-Web-LP-Stat2-742x220.png&w=1920&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FZ81hM2xbB51cVHr1fPXLv%2F456db3bd1f50e089e1c3aff590ddd258%2FTrends2025-Web-LP-Stat2-742x220.png&w=3840&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FZ81hM2xbB51cVHr1fPXLv%2F456db3bd1f50e089e1c3aff590ddd258%2FTrends2025-Web-LP-Stat2-742x220.png&w=3840&q=75"/><div id=":Rsqlidm:" class="sc-9b0cb212-1 gLTHdo">41% of organizations have been testing out proactive engagements (Source: Hootsuite Social Media Trends 2025 Survey). 1.6x higher engagement when the original creator replies to a brand comment (Source: Social Element).</div></span><p>Popping off in the comments may seem simple, but it needs to be approached as strategically as everything else you do on social media. <br/><br/>According to our partner, global social media agency <span data-button-type="text" class="sc-84c8dcdb-1 fcZlZj"><a target="_blank" href="https://thesocialelement.agency/" class="sc-84c8dcdb-2 sc-84c8dcdb-3 dRoelC cOaxGh" data-contentful-entry-id="2VcuI6jq3Z5vniBZAoTDJX" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="2VcuI6jq3Z5vniBZAoTDJX" rel="noopener noreferrer">Social Element</a></span>, there are two critical factors that drive success for outbound engagements: timeliness and length. <br/><br/>Engagements decrease dramatically if you comment on an original post that’s more than 24 hours old. As for comment length, keep it short — but not <i>too</i> short. Comments between 10 and 99 characters drive the most engagement; anything more or anything less, including emoji-only comments, are a total bust.<br/><br/>But beware: Outbound engagements as a marketing and social selling strategy are gaining momentum, so creators might get choosy with their replies, avoiding brands that could compromise their authenticity and credibility. <br/><br/><b>In 2025, as more brands take a stab at proactive engagements, the most strategic ones will go beyond the comments section to foster genuine relationships with creators and their communities as a prerequisite to building successful outbound engagement strategies.<br/><br/><br/></b></p><h3 class="sc-9827fdd0-2 iMayWq"><span></span><span class="sc-b39372b9-0 dLctAT"><img alt="" data-contentful-id="yK6yjtTUUlf9VXD4s9qqB" data-contentful-entry-id="yK6yjtTUUlf9VXD4s9qqB" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchpriority="auto" loading="lazy" width="1485" height="21" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F4vf8Z4nqVREVFnz0kMyviu%2Fc7fee957e6828a5b9b620889f6cb7fbd%2FTrends-Web-LP-Block-Divider-2.1-742x10.png&w=1920&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F4vf8Z4nqVREVFnz0kMyviu%2Fc7fee957e6828a5b9b620889f6cb7fbd%2FTrends-Web-LP-Block-Divider-2.1-742x10.png&w=3840&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F4vf8Z4nqVREVFnz0kMyviu%2Fc7fee957e6828a5b9b620889f6cb7fbd%2FTrends-Web-LP-Block-Divider-2.1-742x10.png&w=3840&q=75"/></span><span></span><br/><span>Turn your insights into action and drive real business impact now</span></h3><p><span data-button-type="outline" class="sc-84c8dcdb-1 fcZlZj"><button to="" data-contentful-entry-id="riXM0v3wnbXbUkbizXkFK" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="riXM0v3wnbXbUkbizXkFK" data-target="#:R1lilidm:" class="sc-84c8dcdb-2 kPbhHD">Request a demo</button></span></p><p></p><p><span class="sc-b39372b9-0 dLctAT"><img alt="" data-contentful-id="71wbpoyvcDeyvj8YEo1yIJ" data-contentful-entry-id="71wbpoyvcDeyvj8YEo1yIJ" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchpriority="auto" loading="lazy" width="1485" height="21" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F2Ow6HW2GJlNHVSueDm5Jxb%2F65bf204e82670d1d5f13edd7bcd9b75c%2FTrends-Web-LP-Block-Divider-2.2-742x10.png&w=1920&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F2Ow6HW2GJlNHVSueDm5Jxb%2F65bf204e82670d1d5f13edd7bcd9b75c%2FTrends-Web-LP-Block-Divider-2.2-742x10.png&w=3840&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F2Ow6HW2GJlNHVSueDm5Jxb%2F65bf204e82670d1d5f13edd7bcd9b75c%2FTrends-Web-LP-Block-Divider-2.2-742x10.png&w=3840&q=75"/></span><br/><br/><br/><br/></p></div></div><div data-contentful-id="23HubSk6ADkYBRT8OKKOTX" class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 lmnlBP"><span class="sc-b39372b9-0 dLctAT"><img alt="" data-contentful-id="72Ljds83ZPlCVtLTMt9SJQ" data-contentful-entry-id="72Ljds83ZPlCVtLTMt9SJQ" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchpriority="auto" loading="lazy" width="742" height="50" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F3gvd5rI3mecwQm0kCE9pZG%2Fe21d03a0e604a5a0d16a9bd8965e34e4%2F2c442d8a19759fcc15df38f0de012d78.gif&w=750&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F3gvd5rI3mecwQm0kCE9pZG%2Fe21d03a0e604a5a0d16a9bd8965e34e4%2F2c442d8a19759fcc15df38f0de012d78.gif&w=1920&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F3gvd5rI3mecwQm0kCE9pZG%2Fe21d03a0e604a5a0d16a9bd8965e34e4%2F2c442d8a19759fcc15df38f0de012d78.gif&w=1920&q=75"/></span><h2 class="sc-9827fdd0-1 kIivKZ"><span></span><br/><span><span class="shortcode"> 2. Social Listening Trends </span></span></h2><p><b>The Social Performance Trend</b></p><h3 class="sc-9827fdd0-2 iMayWq"><span>Listening launches social pros into their performance marketing era</span></h3><p>Unlike performance marketing, which has a crystal clear connection to revenue, social media marketing has remained notoriously difficult to connect to ROI (a.k.a. the numbers that prove business success and win investment from leadership).<br/><br/>However, we’ve seen more social marketers reporting increased confidence in their ability to prove ROI — and it’s not from tracking “vanity metrics” such as likes, shares, and follows. This year, we saw that confidence reach its highest point among social pros who use one specific tactic: social listening.</p><h3 class="sc-9827fdd0-2 iMayWq"><span></span><br/><span>Social listening lifts ROI confidence</span></h3><h4 class="sc-9827fdd0-3 blffnD"><span>Percentage of social listeners vs. non-listeners that feel confident in the ROI of each platform</span></h4><span class="sc-b39372b9-0 dLctAT"><div class="sc-b9be048a-0 gVfAch"><span role="img" aria-label="Bar graph showing the percentage of social listeners vs non-listeners that feel confident in the ROI of the following platforms: LinkedIn Instagram, Facebook, Tiktok, Reddit, YouTube, Pinterest, X, Threads" data-testid="lottie-animation" data-contentful-id="4ZPL3QIBFKwDiGJGb5YTKh" data-contentful-entry-id="4ZPL3QIBFKwDiGJGb5YTKh" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" class="sc-b9be048a-3 lmiUM"></span></div></span><p><i><b>Sample:</b></i><i> 3,864 respondents<br/></i><i><b>Source:</b></i><i> Hootsuite Social Media Trends 2025 Survey</i></p><p>With its continuous stream of real-time insights, social listening helps organizations better understand their audience, improve their strategies, uncover market gaps to guide product development, spot potential crises so they can quickly take control, even drive sales — and prove it. <br/><br/>All of this gives social pros data that can be directly connected to ROI — something that used to exclusively belong in the performance marketing arena.</p><span class="sc-b39372b9-0 dLctAT"><img aria-labelledby=":Rqslidm:" data-contentful-id="1ms1SIK23PM5BaUcFm7Okc" data-contentful-entry-id="1ms1SIK23PM5BaUcFm7Okc" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchpriority="auto" loading="lazy" width="1485" height="441" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F3B45NxNcIzxR3im1lHYuab%2Fb155acf4dbad78798df4f4cb6e55333a%2FTrends2025-Web-LP-Stat4-742x220.png&w=1920&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F3B45NxNcIzxR3im1lHYuab%2Fb155acf4dbad78798df4f4cb6e55333a%2FTrends2025-Web-LP-Stat4-742x220.png&w=3840&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F3B45NxNcIzxR3im1lHYuab%2Fb155acf4dbad78798df4f4cb6e55333a%2FTrends2025-Web-LP-Stat4-742x220.png&w=3840&q=75"/><div id=":Rqslidm:" class="sc-9b0cb212-1 gLTHdo">62% of social marketers use social listening tools (Source: Hootsuite Social Media Trends 2025 Survey). #2 highest priority on social media for organizations (Source: Hootsuite Social Media Trends 2025 Survey)</div></span><p>Listening has shown so much value that it’s now ranked by organizations as their second-highest priority on social media — outranked only by marketing to or engaging with their audience. <br/><br/>And because social pros are the social listening experts within their orgs, they’re finally coming to be seen as revenue powerhouses on the same playing field as other performance marketers. <br/><br/><b>In 2025, social teams that master social listening will earn more credibility and budget by delivering valuable insights, hard numbers, and even sales leads that drive growth and success across their organization.</b></p><p><b><br/>The Micro-Virality Trend</b></p><h3 class="sc-9827fdd0-2 iMayWq"><span>Social listening refines the art of trendjacking</span></h3><p>Remember when going viral was the be-all and end-all of social media success? These days, though, social marketers know better (for the most part). Chasing random and fleeting moments of virality is both ineffective and inauthentic — and nothing kills a trend faster than the inevitable dogpiling of brands. So it’s no shock that conversations around ‘going viral’ have become increasingly negative over the last year.</p><h3 class="sc-9827fdd0-2 iMayWq"><span></span><br/><span>Attitudes towards ‘going viral’ have soured</span></h3><h4 class="sc-9827fdd0-3 blffnD"><span>Sentiment around viral marketing in 2024</span></h4><span class="sc-b39372b9-0 dLctAT"><div class="sc-b9be048a-0 gVfAch"><span role="img" aria-label="Bar graph showing positive vs negative sentiment around viral marketing each month between Oct 2023 and Oct 2024" data-testid="lottie-animation" data-contentful-id="3SzHSsErTCU3Pju14rsPUF" data-contentful-entry-id="3SzHSsErTCU3Pju14rsPUF" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" class="sc-b9be048a-3 lmiUM"></span></div></span><p><i><b>Sample:</b></i><i> 1,119,860 mentions<br/></i><i><b>Source:</b></i><i> Talkwalker</i></p><p>However there’s a big difference between ‘going viral’ and wisely tapping into the trends that make the internet go round. In fact, consumers <i>like</i> when brands get involved in cultural moments on social, according to our 2024 <span class="sc-84c8dcdb-1 fcZlZj sc-d784fc60-0 iawtOT" data-button-type="text"><a href="https://www.hootsuite.com/research/consumer-report" class="sc-84c8dcdb-2 sc-84c8dcdb-3 dRoelC cOaxGh" aria-label="link to https://www.hootsuite.com/research/consumer-report">Social Media Consumer Report</a></span>.<br/><br/>Social marketers who are chronically online (🙋‍♀️) have a nose for the hottest social media trends — a gift (curse?) that should be put to good use. But is it enough to simply know what’s trending?</p><span class="sc-b39372b9-0 dLctAT"><img alt="82% of social marketers are confident in their ability to keep up with current social media trends" data-contentful-id="4ZpfuuG8nOhY8E58rGt2SF" data-contentful-entry-id="4ZpfuuG8nOhY8E58rGt2SF" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchpriority="auto" loading="lazy" width="1484" height="400" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F3LCjN1lhUtDHdGv1Yj13ky%2F994ad454cf95adbafdebb273f1b091ab%2FTrends2025-Web-LP-6-742x200.png&w=1920&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F3LCjN1lhUtDHdGv1Yj13ky%2F994ad454cf95adbafdebb273f1b091ab%2FTrends2025-Web-LP-6-742x200.png&w=3840&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F3LCjN1lhUtDHdGv1Yj13ky%2F994ad454cf95adbafdebb273f1b091ab%2FTrends2025-Web-LP-6-742x200.png&w=3840&q=75"/></span><p><i><b>Source:</b></i><i> Hootsuite Social Media Trends 2025 Survey</i></p><p>Real-time data from social listening helps brands understand if a trend is resonating with their audience, what they’re saying, and how they feel about it — as well as if a trend has reached its peak, is tapering off, or still has some runway.</p><span class="sc-b39372b9-0 dLctAT"><img aria-labelledby=":Ru4lidm:" data-contentful-id="3DyIkSfY6sy0nspdQq2ktQ" data-contentful-entry-id="3DyIkSfY6sy0nspdQq2ktQ" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchpriority="auto" loading="lazy" width="2969" height="1001" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F5OhkaRe57uS53pe2wcarbj%2F7e8eb88a47c8b9a93cfd1d159f4b2b20%2FTrends2025-Web-LP-Stat3-742x250.png&w=3840&q=75 1x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F5OhkaRe57uS53pe2wcarbj%2F7e8eb88a47c8b9a93cfd1d159f4b2b20%2FTrends2025-Web-LP-Stat3-742x250.png&w=3840&q=75"/><div id=":Ru4lidm:" class="sc-9b0cb212-1 gLTHdo">~1/3 of brands use social listening tools to stay up-to-date with current social media trends (Source: Hootsuite Social Media Trends 2025 Survey). 31% of social listeners say analyzing cultural trends is a primary objective for using social listening tools (Source: The Social Intelligence Lab)</div></span><p>Now that more organizations are turning to social listening for otherwise hard-to-come-by insights, they can make more informed decisions about which trends to embrace and which to avoid. More than a quarter of social marketers already switch up their content because of cultural opportunities like memes and trends.<br/><br/>So when all the stars align, the most strategic brands are ready to pounce. <br/><br/><b>In 2025, brands will strive for smaller-scale, audience-focused virality to achieve goals more effectively. This means fewer organizations blindly piggybacking on mainstream social media trends, but more organizations tracking them for actionable insights. <br/><br/><br/></b></p><h3 class="sc-9827fdd0-2 iMayWq"><span></span><span class="sc-b39372b9-0 dLctAT"><img alt="" data-contentful-id="42ZEVPxSjBtS9KHA8V1l3c" data-contentful-entry-id="42ZEVPxSjBtS9KHA8V1l3c" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchpriority="auto" loading="lazy" width="1485" height="21" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6DcFqa2dPfCNXYFSuCqqyG%2F836b4adda6fbacd1f37e4fb3429ba61f%2FTrends-Web-LP-Block-Divider-3.1-742x10.png&w=1920&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6DcFqa2dPfCNXYFSuCqqyG%2F836b4adda6fbacd1f37e4fb3429ba61f%2FTrends-Web-LP-Block-Divider-3.1-742x10.png&w=3840&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6DcFqa2dPfCNXYFSuCqqyG%2F836b4adda6fbacd1f37e4fb3429ba61f%2FTrends-Web-LP-Block-Divider-3.1-742x10.png&w=3840&q=75"/></span><span></span><br/><span>Be agile like leaders in your industry</span></h3><p>Orgs like yours are staying agile on social media with the help of Hootsuite. Don’t get left behind.</p><p><span data-button-type="outline" class="sc-84c8dcdb-1 fcZlZj"><button to="" data-contentful-entry-id="riXM0v3wnbXbUkbizXkFK" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="riXM0v3wnbXbUkbizXkFK" data-target="#:R1n4lidm:" class="sc-84c8dcdb-2 kPbhHD">Request a demo</button></span><br/></p><p><span class="sc-b39372b9-0 dLctAT"><img alt="" data-contentful-id="1AhsSQb3C0cEpNexhWXXjt" data-contentful-entry-id="1AhsSQb3C0cEpNexhWXXjt" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchpriority="auto" loading="lazy" width="1485" height="21" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F3oyYGcLqIHD8dHVD94ASqs%2F5a70efeaeb9f56428658d04b4cebb01b%2FTrends-Web-LP-Block-Divider-3.2-742x10.png&w=1920&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F3oyYGcLqIHD8dHVD94ASqs%2F5a70efeaeb9f56428658d04b4cebb01b%2FTrends-Web-LP-Block-Divider-3.2-742x10.png&w=3840&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F3oyYGcLqIHD8dHVD94ASqs%2F5a70efeaeb9f56428658d04b4cebb01b%2FTrends-Web-LP-Block-Divider-3.2-742x10.png&w=3840&q=75"/></span><br/><br/><br/><br/></p></div></div><div data-contentful-id="KpayXk1CsZofwgU2T3TEW" class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 lmnlBP"><span class="sc-b39372b9-0 dLctAT"><img alt="" data-contentful-id="4RVJp1i5hKC0lvhHz8cqmI" data-contentful-entry-id="4RVJp1i5hKC0lvhHz8cqmI" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchpriority="auto" loading="lazy" width="742" height="50" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F2rAHXPuAXakjGNjRTyKCVF%2Fb28419a4b4f4ff28ca19efff0dae4275%2Fb3274c3f75926c53a6f1436bf297ded5.gif&w=750&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F2rAHXPuAXakjGNjRTyKCVF%2Fb28419a4b4f4ff28ca19efff0dae4275%2Fb3274c3f75926c53a6f1436bf297ded5.gif&w=1920&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F2rAHXPuAXakjGNjRTyKCVF%2Fb28419a4b4f4ff28ca19efff0dae4275%2Fb3274c3f75926c53a6f1436bf297ded5.gif&w=1920&q=75"/></span><h2 class="sc-9827fdd0-1 kIivKZ"><span></span><br/><span></span><br/><span><span class="shortcode"> 3. AI Trends </span></span></h2><p><b>The AI Content Trend</b></p><h3 class="sc-9827fdd0-2 iMayWq"><span>Generative AI is off probation and officially on the team</span></h3><p>When we released last year’s report, social marketers were just starting to experiment with ChatGPT and a limited number of other AI tools — if their organization let them. At the same time, they were concerned about what AI could mean for their future as social media managers. <br/><br/>Today, AI is considered a major asset. In fact, 69% of marketers now see <span data-button-type="text" class="sc-84c8dcdb-1 fcZlZj"><a target="_blank" href="https://iterable.com/whitepaper/less-do-more-think-how-to-succeed-in-the-ai-powered-marketing-era/" class="sc-84c8dcdb-2 sc-84c8dcdb-3 dRoelC cOaxGh" data-contentful-entry-id="6l8xOMulsmIDv3XkBBo3Dm" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="6l8xOMulsmIDv3XkBBo3Dm" rel="noopener noreferrer">AI as revolutionary technology</a></span> that can <i>create</i> job opportunities. And social marketers are adopting countless generative AI tools to help with creativity and impact. <br/><br/>Most notably, use of generative AI for social media content creation has shot way up.</p><h3 class="sc-9827fdd0-2 iMayWq"><span></span><br/><span>Social marketers double down on generative AI in 2024</span></h3><h4 class="sc-9827fdd0-3 blffnD"><span>Percentage of social marketers that used AI applications for the following social media activities</span></h4><span class="sc-b39372b9-0 dLctAT"><div class="sc-b9be048a-0 gVfAch"><span role="img" aria-label="Bar graph showing the percentage of social marketers that used AI applications for 6 different social media activities (edit and refine text, produce text from scratch, completely revise and rewrite text, develop new ideas, edit and modify images, generate images) in 2023 vs 2024" data-testid="lottie-animation" data-contentful-id="2p9csRkQdunWKoAvtjSfjd" data-contentful-entry-id="2p9csRkQdunWKoAvtjSfjd" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" class="sc-b9be048a-3 lmiUM"></span></div></span><p><i><b>Sample:</b></i><i> 3,843 respondents (2025), 2,865 respondents (2024)<br/></i><i><b>Source:</b></i><i> Hootsuite Social Media Trends 2025 Survey, Hootsuite Social Media Trends 2024 Survey</i></p><p>What’s fueled this growth? The insatiable social media machine and its constant need for content. <br/><br/>In-depth research conducted by Hootsuite and Critical Truth indicates that brands should aim to make between <span class="sc-84c8dcdb-1 fcZlZj sc-d784fc60-0 iawtOT" data-button-type="text"><a href="https://blog.hootsuite.com/how-often-to-post-on-social-media" class="sc-84c8dcdb-2 sc-84c8dcdb-3 dRoelC cOaxGh" aria-label="link to https://blog.hootsuite.com/how-often-to-post-on-social-media">48 and 72 posts per week</a></span> across platforms. That’s A LOT of work.<br/><br/>And where better to turn for help than generative AI?</p><span class="sc-b39372b9-0 dLctAT"><img alt="83% of marketers say generative AI helps them create significantly more content than they could without it" data-contentful-id="4URDQTAI1BwVGlqEiphzLt" data-contentful-entry-id="4URDQTAI1BwVGlqEiphzLt" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchpriority="auto" loading="lazy" width="1484" height="400" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6a2H43hJjPkBjcBquNIG1S%2Fab2cf1aca96d2e888dc102e33e7c16dd%2FTrends2025-Web-LP-11-792x200.png&w=1920&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6a2H43hJjPkBjcBquNIG1S%2Fab2cf1aca96d2e888dc102e33e7c16dd%2FTrends2025-Web-LP-11-792x200.png&w=3840&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6a2H43hJjPkBjcBquNIG1S%2Fab2cf1aca96d2e888dc102e33e7c16dd%2FTrends2025-Web-LP-11-792x200.png&w=3840&q=75"/></span><p><i><b>Source: </b></i><i>Hubspot</i></p><p>From writing captions and translating scripts to creating images and drafting influencer proposals, AI is now everybody’s favorite assistant.<br/><br/>And get this: Our survey shows that organizations in heavily regulated industries like government, finance, and healthcare are now using AI <i>more</i> than loosely regulated industries, which is surprising given their strict compliance rules and privacy policies. But this really says it all — AI for content creation has become standard practice in social. <br/><br/><b>In 2025, using generative AI to create social content at scale will be table stakes as organizations continue to integrate AI extensively into their strategies and workflows — and those that don’t will get left in the dust. </b></p><p><b><br/>The AI Strategy Trend</b></p><h3 class="sc-9827fdd0-2 iMayWq"><span>Social media strategists get a new thought partner</span></h3><p>We’ve already established that generative AI has reshaped the way social pros create content. But did you know how much AI use has made its way up to higher-level strategic roles?<br/><br/>More than three-quarters of those responsible for social strategy (mainly C-level execs and VPs, according to our survey) report using AI to assist with social media activities. <br/><br/>And here’s the kicker: They’re already using it <i>more</i> than those responsible for execution.</p><h3 class="sc-9827fdd0-2 iMayWq"><span></span><br/><span>Social media planners lean on AI the most</span></h3><h4 class="sc-9827fdd0-3 blffnD"><span>Percentage of social marketers that use AI for the following activities by role/responsibility</span></h4><span class="sc-b39372b9-0 dLctAT"><div class="sc-b9be048a-0 gVfAch"><div class="sc-b9be048a-1 heorom"><button aria-label="animation start stop" tabindex="0" class="sc-b9be048a-2 eeTnWR"><svg xmlns="http://www.w3.org/2000/svg" width="32px" height="32px" viewBox="0 -960 960 960" fill="var(--color-nocturn75)" aria-hidden="true"><path d="M360-320h80v-320h-80v320Zm160 0h80v-320h-80v320ZM480-80q-83 0-156-31.5T197-197q-54-54-85.5-127T80-480q0-83 31.5-156T197-763q54-54 127-85.5T480-880q83 0 156 31.5T763-763q54 54 85.5 127T880-480q0 83-31.5 156T763-197q-54 54-127 85.5T480-80Zm0-80q134 0 227-93t93-227q0-134-93-227t-227-93q-134 0-227 93t-93 227q0 134 93 227t227 93Zm0-320Z"></path></svg></button></div><span role="img" aria-label="Bar graph showing the percentage of social marketers that use AI for 4 activities (edit and refine text, product text from scratch, completely revise and rewrite text, develop news ideas) broken out by responsible for strategy vs responsible for execution" data-testid="lottie-animation" data-contentful-id="38Mp5wSzrVdqFtq9p7gzPc" data-contentful-entry-id="38Mp5wSzrVdqFtq9p7gzPc" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" class="sc-b9be048a-3 lmiUM"></span></div></span><p><i><b>Sample:</b></i><i> 3,864 respondents<br/></i><i><b>Source:</b></i><i> Hootsuite Social Media Trends 2025 Survey<br/><br/></i>We have the warp-speed adoption of AI features in strategy tools to thank for this. Now it’s easily accessible — if not expected — in analytics, campaign management, brand forecasting, and so much more. It can even provide executive summaries so you don’t have to attend a billion meetings (but you probably should). <br/><br/>This shows that beyond efficiency, AI has become the thought partner social marketers never knew they needed (almost half of marketing leaders have invested in AI tools for their team, new <span data-button-type="text" class="sc-84c8dcdb-1 fcZlZj"><a target="_blank" href="https://offers.hubspot.com/ai-marketing" class="sc-84c8dcdb-2 sc-84c8dcdb-3 dRoelC cOaxGh" data-contentful-entry-id="6cLeHYJAZojxUUWxS1wgFL" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="6cLeHYJAZojxUUWxS1wgFL" rel="noopener noreferrer">Hubspot research</a></span> shows).<br/><br/>So it got us wondering: What do the organizations and social teams moving the fastest to bring AI on board — as a tool not just for content creation, but for strategic thinking — have in common?<br/><br/>It turns out that among our survey respondents, these teams are also the ones who update their strategy most frequently.<br/><br/>Of course, there are a lot of reasons why an organization might make frequent updates to their strategy. Whatever the reason, one thing’s for sure: Organizations that prioritize agility in their strategies also prioritize AI use across their social teams.<br/><br/><b>In 2025, social teams that invest in building out their strategic AI capabilities alongside their tactical ones will drive efficiency and insights that enhance marketing effectiveness and open the door to new opportunities. <br/><br/><br/></b></p><h3 class="sc-9827fdd0-2 iMayWq"><span></span><span class="sc-b39372b9-0 dLctAT"><img alt="" data-contentful-id="5eJOkM0erYCnC2c3iMRQ24" data-contentful-entry-id="5eJOkM0erYCnC2c3iMRQ24" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchpriority="auto" loading="lazy" width="1485" height="21" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" 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class="sc-9b0cb212-0 lmCFRr" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F1cJofsNBzZ3RVHU3G0LCB4%2F1c33055208aa85c32cee253d2d0ce11b%2FRectangle_118__9_.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F1cJofsNBzZ3RVHU3G0LCB4%2F1c33055208aa85c32cee253d2d0ce11b%2FRectangle_118__9_.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F1cJofsNBzZ3RVHU3G0LCB4%2F1c33055208aa85c32cee253d2d0ce11b%2FRectangle_118__9_.png&w=828&q=75"/></span></div></div><div data-contentful-id="4MG1b6O6KNpqEJmu51mwCI" class="sc-d0da441b-0 fYsWFp"><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 lmnlBP"><h3 class="sc-9827fdd0-2 iMayWq"><span>Government Trends</span></h3><p>The social media rulebook keeps changing — don’t get caught red handed.</p></div></div><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 lmnlBP"><div class="sc-6e11d915-0 rKZHv"><span 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height="380" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F1KW2y0YPNt082VjqCOrzyX%2Ffa7d2865f593cfd55637eec112bad81b%2FRectangle_118__10_.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F1KW2y0YPNt082VjqCOrzyX%2Ffa7d2865f593cfd55637eec112bad81b%2FRectangle_118__10_.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F1KW2y0YPNt082VjqCOrzyX%2Ffa7d2865f593cfd55637eec112bad81b%2FRectangle_118__10_.png&w=828&q=75"/></span></div></div><div data-contentful-id="6kzVFjD90luCNe3FXAtiuO" class="sc-d0da441b-0 fYsWFp"><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 lmnlBP"><h3 class="sc-9827fdd0-2 iMayWq"><span>Financial Services Trends</span></h3><p>*cue singing* You’re looking for some trends in finance — trusted, bite-sized, well-timed.</p><p></p></div></div><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 lmnlBP"><div class="sc-6e11d915-0 rKZHv"><span data-button-type="text" class="sc-84c8dcdb-1 fcZlZj"><a target="_blank" href="https://hootsuite.widen.net/s/jzttdwhfx2/socialtrends2025finance_infosheet_en" class="sc-84c8dcdb-2 sc-84c8dcdb-3 dRoelC cOaxGh" data-contentful-entry-id="4KTkG2odipEY1gWRPJPXD4" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="4KTkG2odipEY1gWRPJPXD4" data-ga-track-id="trends_2025_finserv_read_now_CTA" rel="noopener noreferrer" aria-label="Read about the 2025 financial services trends">Read now →</a></span></div></div></div></div></div></div><div class="sc-aa86c526-2 gmzuSv"><div class="sc-d0da441b-0 fYsWFp sc-52018cdd-0 eKlGkj"><div class="sc-330b99b2-0 ezoBkC sc-52018cdd-1 kTQbCp"><div class="sc-330b99b2-1 lmnlBP"><span class="sc-b39372b9-0 dLctAT"><img alt="" data-contentful-id="3AQHSbFuuwPosSarxqayor" data-contentful-entry-id="3AQHSbFuuwPosSarxqayor" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" fetchpriority="auto" loading="lazy" width="380" height="380" decoding="async" data-nimg="1" class="sc-9b0cb212-0 lmCFRr" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6TAJZIWMhp0fzRQNnqjnEo%2F470616f836072c69878d9df761aaeb6c%2FRectangle_118__11_.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6TAJZIWMhp0fzRQNnqjnEo%2F470616f836072c69878d9df761aaeb6c%2FRectangle_118__11_.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6TAJZIWMhp0fzRQNnqjnEo%2F470616f836072c69878d9df761aaeb6c%2FRectangle_118__11_.png&w=828&q=75"/></span></div></div><div data-contentful-id="7Lk67WopvDscFTEeHUee76" class="sc-d0da441b-0 fYsWFp"><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 lmnlBP"><h3 class="sc-9827fdd0-2 iMayWq"><span>Healthcare Trends</span></h3><p>Build social media agility to keep your social strategy fit in 2025.</p><p></p></div></div><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 lmnlBP"><div class="sc-6e11d915-0 rKZHv"><span data-button-type="text" class="sc-84c8dcdb-1 fcZlZj"><a target="_blank" href="https://hootsuite.widen.net/s/w8gv8jf9m5/socialtrends2025healthcare_infosheet_en" class="sc-84c8dcdb-2 sc-84c8dcdb-3 dRoelC cOaxGh" data-contentful-entry-id="9Gyfgx96fURHHhcnF1VS0" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="9Gyfgx96fURHHhcnF1VS0" data-ga-track-id="trends_2025_healthcare_read_now_CTA" rel="noopener noreferrer" aria-label="Read about the 2025 healthcare trends">Read now →</a></span></div></div></div></div></div></div><div class="sc-aa86c526-2 gmzuSv"><div class="sc-d0da441b-0 fYsWFp sc-52018cdd-0 eKlGkj"><div class="sc-330b99b2-0 ezoBkC sc-52018cdd-1 kTQbCp"><div class="sc-330b99b2-1 lmnlBP"><span class="sc-b39372b9-0 dLctAT"><img alt="" data-contentful-id="4pW4loBxmaQAZ6XRHBqxFa" 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Trends</span></h3><p>All you need to make an impact on social and beyond.</p><p></p></div></div><div class="sc-330b99b2-0 ezoBkC"><div class="sc-330b99b2-1 lmnlBP"><div class="sc-6e11d915-0 rKZHv"><span data-button-type="text" class="sc-84c8dcdb-1 fcZlZj"><a target="_blank" href="https://hootsuite.widen.net/s/bxdwbgbxtr/socialtrends2025nonprofit_infosheet_en" class="sc-84c8dcdb-2 sc-84c8dcdb-3 dRoelC cOaxGh" data-contentful-entry-id="5bgbptuxBhtDkp5NrnP9Uf" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="5bgbptuxBhtDkp5NrnP9Uf" data-ga-track-id="trends_2025_nonprofit_read_now_CTA" rel="noopener noreferrer" aria-label="Read about the 2025 nonprofit trends">Read now →</a></span></div></div></div></div></div></div></div></div><div class="sc-52c01e9e-2 jZFwFB"><div data-contentful-entry-id="2yQNEVfo0N9CZVKIEgDVA8" data-contentful-field-id="contentfulName" data-contentful-locale="en-US" data-contentful-id="2yQNEVfo0N9CZVKIEgDVA8" 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All Rights Reserved.","Get Hootsuite for iOS on the App Store":"Get Hootsuite for iOS on the App Store","Get Hootsuite for Android on the Google Play Store":"Get Hootsuite for Android on the Google Play Store","Footer":"Footer","Language selector":"Language selector","Hootsuite homepage":"Hootsuite homepage","Legal Center":"Legal Center","Trust Center":"Trust Center","Privacy":"Privacy","Cookie preferences":"Cookie preferences","Accessibility":"Accessibility","Find Hootsuite on Instagram":"Find Hootsuite on Instagram","Find Hootsuite on Facebook":"Find Hootsuite on Facebook","Find Hootsuite on Twitter":"Find Hootsuite on Twitter","Find Hootsuite on Youtube":"Find Hootsuite on Youtube","Find Hootsuite on LinkedIn":"Find Hootsuite on LinkedIn","Find Hootsuite on Pinterest":"Find Hootsuite on Pinterest","Find Hootsuite on TikTok":"Find Hootsuite on TikTok","Score":"Score","Log Out":"Log Out","Dashboard":"Dashboard","link to help page":"link to help page","Need Help?":"Need Help?","Log In":"Log In","Start your free trial":"Start your free trial","homepage":"homepage","close navigation menu":"close navigation menu","Go back to {{previousMenu}}":"Go back to {{previousMenu}}","open navigation menu":"open navigation menu","back to previous menu section":"back to previous menu section","Main menu":"Main menu","What you’ll learn":"What you’ll learn","animation start stop":"animation start stop","page {{pageNumber}}":"page {{pageNumber}}","go to page {{pageNumber}}":"go to page {{pageNumber}}","previous page":"previous page","next page":"next page","or":"or","Current plan":"Current plan","Contact Sales":"Contact Sales","See What It Includes":"See What It Includes","Learn more about the {{planName}} Plan":"Learn more about the {{planName}} Plan","Learn More":"Learn More","per year":"per year","per month":"per month","Custom":"Custom","Try for free!":"Try for free!","Learn more about {{name}}":"Learn more about {{name}}","Includes {{feature}}":"Includes {{feature}}","Does not include {{feature}}":"Does not include {{feature}}","social accounts":"social accounts","Schedule {{numberOfPosts}} posts":"Schedule {{numberOfPosts}} posts","plus":"plus","Compare Hootsuite features side-by-side":"Compare Hootsuite features side-by-side","mo, billed annually":"mo, billed annually","per month, billed annually":"per month, billed annually","Legend":"Legend","Included with plan":"Included with plan","Not included with plan":"Not included with plan","* Available with multiple users":"* Available with multiple users","Contact for pricing":"Contact for pricing","Copied to Clipboard!":"Copied to Clipboard!","Skip to content":"Skip to content","Read more on LinkedIn":"Read more on LinkedIn","View on website":"View on website","sub navigation":"sub navigation","Employees":"Employees","followers":"followers","likes":"likes","Calculate Your Reach":"Calculate Your Reach","This field is required.":"This field is required.","Please enter a number.":"Please enter a number.","The potential impact of employee advocacy:":"The potential impact of employee advocacy:","new people could be seeing your content":"new people could be seeing your content","potential increase in your social reach":"potential increase in your social reach","Here is how we calculate these numbers":"Here is how we calculate these numbers","To calculate your maximum social reach, we add together all of your followers and fans.":"To calculate your maximum social reach, we add together all of your followers and fans.","To calculate your potential social reach with Amplify, we add the average number of unique friends and followers individuals have, then multiply that by your total number of employees. Finally, we add that total to your current maximum social reach.":"To calculate your potential social reach with Amplify, we add the average number of unique friends and followers individuals have, then multiply that by your total number of employees. Finally, we add that total to your current maximum social reach.","Your current maximum social reach":"Your current maximum social reach","Your potential social reach with Amplify":"Your potential social reach with Amplify","Failed to display the content due to safety concerns and non-compliance with our policies. Please retry using different data.":"Failed to display the content due to safety concerns and non-compliance with our policies. Please retry using different data.","Something went wrong, refresh and try again.":"Something went wrong, refresh and try again.","Generate Content":"Generate Content","Reset":"Reset","Type Your {{label}}":"Type Your {{label}}","--":"--","Validating Email...":"Validating Email...","Your Email has been validated!":"Your Email has been validated!","Invalid Email":"Invalid Email"," - did you mean":" - did you mean"," - please check and try again.":" - please check and try again.","Invalid Email format, please check and try again.":"Invalid Email format, please check and try again.","We were unable to validate your email, please check and try again.":"We were unable to validate your email, please check and try again.","Please verify you are not a robot to proceed":"Please verify you are not a robot to proceed","Sorry, this token has expired.":"Sorry, this token has expired.","Click here to get an updated validation token.":"Click here to get an updated validation token.","Sorry, you are not eligible. Please refer to our HootGiving eligibility guidelines for more information.":"Sorry, you are not eligible. Please refer to our HootGiving eligibility guidelines for more information.","Invalid token. Please try again or visit":"Invalid token. Please try again or visit","TechSoup":"TechSoup","to register your non-profit.":"to register your non-profit.","indicates required fields":"indicates required fields","Field must be filled":"Field must be filled","Choose file":"Choose file","Valid file formats for documents are jpg, png, and pdf. The max file size is 5MB.":"Valid file formats for documents are jpg, png, and pdf. The max file size is 5MB.","Apply using Goodstack":"Apply using Goodstack","Where is your organization registered?":"Where is your organization registered?","Please select...":"Please select...","If you can't find your country or region, it means that we may not support your country or region yet.":"If you can't find your country or region, it means that we may not support your country or region yet.","Next step":"Next step","What's the full name and nonprofit ID that is registered with the government?":"What's the full name and nonprofit ID that is registered with the government?","Organization Name":"Organization Name","Enter your organization name":"Enter your organization name","Registry Name":"Registry Name","Select registry name":"Select registry name","Organization registration ID":"Organization registration ID","Enter your organization registration ID":"Enter your organization registration ID","Evidence of your official nonprofit status":"Evidence of your official nonprofit status","What's the full legal name of your organization?":"What's the full legal name of your organization?","Search for your nonprofit":"Search for your nonprofit","Nonprofit name":"Nonprofit name","I can't find my nonprofit. I want to add it.":"I can't find my nonprofit. I want to add it.","page {{pageNumber}}, current page":"page {{pageNumber}}, current page","Previous":"Previous","Next":"Next","Learn more about":"Learn more about","Calculate your return":"Calculate your return","Calculate your investment":"Calculate your investment","Add the total Facebook visits from your campaign. You can track these with UTM parameters. Or use a timeframe such as the start and end of your Facebook ads. Never heard of UTMs?":"Add the total Facebook visits from your campaign. You can track these with UTM parameters. Or use a timeframe such as the start and end of your Facebook ads. Never heard of UTMs?","Follow the steps in this video":"Follow the steps in this video","https://www.youtube.com/watch?v=ixXUFiwdUl8":"https://www.youtube.com/watch?v=ixXUFiwdUl8","It’s a good idea to send all campaign traffic to a dedicated landing page. This landing page should have some type of lead capture such as email sign-ups. Calculate your conversion rate by dividing the total number of emails collected by the number of page views to the landing page. Then multiply this number by 100 to turn this into a percentage. Example: 100 email addresses collected / 1000 Facebook visits = 0.1 X 100 = 10% Page Conversion Rate.":"It’s a good idea to send all campaign traffic to a dedicated landing page. This landing page should have some type of lead capture such as email sign-ups. Calculate your conversion rate by dividing the total number of emails collected by the number of page views to the landing page. Then multiply this number by 100 to turn this into a percentage. Example: 100 email addresses collected / 1000 Facebook visits = 0.1 X 100 = 10% Page Conversion Rate.","Close rate means the number of sales calls, presentations, or email outreach activities versus the number of sales you close. To get this number, speak to your sales team. This number is important as it allows us to show that for every 1,000 leads we generate on Facebook, we can expect (as an example) 10 sales.":"Close rate means the number of sales calls, presentations, or email outreach activities versus the number of sales you close. To get this number, speak to your sales team. This number is important as it allows us to show that for every 1,000 leads we generate on Facebook, we can expect (as an example) 10 sales.","This is the total revenue you expect the customer to generate over their lifetime. Speak to your sales or analyst team to get this number. Confused?":"This is the total revenue you expect the customer to generate over their lifetime. Speak to your sales or analyst team to get this number. Confused?","Follow the steps in our blog post here.":"Follow the steps in our blog post here.","Add the total cost of your Facebook ads. This is the total campaign spend.":"Add the total cost of your Facebook ads. This is the total campaign spend.","For a more accurate view, you can also include the cost of creating the ads. For example, if you hired an agency to design the ads or if you created a video for the campaign, add those numbers to your total campaign spend. If you created other content for the campaign—such as a white paper for lead generation—include that cost here.":"For a more accurate view, you can also include the cost of creating the ads. For example, if you hired an agency to design the ads or if you created a video for the campaign, add those numbers to your total campaign spend. If you created other content for the campaign—such as a white paper for lead generation—include that cost here.","How many hours did your team work on the campaign? Multiply your total hours by your hourly rate.":"How many hours did your team work on the campaign? Multiply your total hours by your hourly rate.","Total Facebook visits from campaign":"Total Facebook visits from campaign","Landing page conversion rate":"Landing page conversion rate","Close rate":"Close rate","Lifetime customer value":"Lifetime customer value","Total ad spend":"Total ad spend","Content creation costs":"Content creation costs","Labor costs":"Labor costs","Please choose a value between {min}-{max}":"Please choose a value between {min}-{max}","Your Return On Investment":"Your Return On Investment","Total Revenue":"Total Revenue","Total Investment":"Total Investment","Leads":"Leads","Sales":"Sales","How to get the most out of this calculator":"How to get the most out of this calculator","For this calculator, we’re assuming you’ve used three marketing tactics:":"For this calculator, we’re assuming you’ve used three marketing tactics:","You’ve launched a paid or organic campaign on Facebook":"You’ve launched a paid or organic campaign on Facebook"," You’ve used a dedicated landing page with some form of lead capture such as email sign-ups":" You’ve used a dedicated landing page with some form of lead capture such as email sign-ups","You’re sending leads to a sales team who will then turn those leads into sales":"You’re sending leads to a sales team who will then turn those leads into sales","Note: Feel free to substitute Facebook for another social network.":"Note: Feel free to substitute Facebook for another social network.","Your data is beautiful. Share it.":"Your data is beautiful. Share it.","Did your campaign produce a mountain of money?":"Did your campaign produce a mountain of money?","Click the button below to share your results with your team, boss, clients, or supportive parent.":"Click the button below to share your results with your team, boss, clients, or supportive parent.","Copy Your Link":"Copy Your Link","Let's get you posting consistently and bring your engagement up":"Let's get you posting consistently and bring your engagement up","Right now, your social presence is a bit behind other businesses. Let's change that. We suggest scheduling a few more posts each week to increase your overall activity and engagement. The Hootsuite Professional Plan has all the tools to unlock your true potential for social.":"Right now, your social presence is a bit behind other businesses. Let's change that. We suggest scheduling a few more posts each week to increase your overall activity and engagement. The Hootsuite Professional Plan has all the tools to unlock your true potential for social.","Get your Twitter score":"Get your Twitter score","How many followers do you have?":"How many followers do you have?","What are your total engagements over the last 30 days?":"What are your total engagements over the last 30 days?","How many posts have you made over the last 30 days?":"How many posts have you made over the last 30 days?","Get my social score":"Get my social score","Freshly hatched":"Freshly hatched","Perfectly birdinary":"Perfectly birdinary","You've really outflown yourself!":"You've really outflown yourself!","Score breakdown":"Score breakdown","Follower":"Follower","Engagement":"Engagement","Frequency":"Frequency","See the details":"See the details","Try another account":"Try another account","Let’s go back home and start this adventure over again.":"Let’s go back home and start this adventure over again.","Homepage":"Homepage","Features":"Features","Resources":"Resources","Education":"Education","Blog":"Blog","Help":"Help","Compare Plans":"Compare Plans","Filter by":"Filter by","Topic":"Topic","Tag":"Tag","Loading...":"Loading...","Oops! We don't have anything on that topic yet.":"Oops! We don't have anything on that topic yet.","{{numberOfOffers}} available":"{{numberOfOffers}} available","click to see offers":"click to see offers","close":"close","*Prices displayed in {{currency}}, based on annual billing, but do not include applicable taxes.":"*Prices displayed in {{currency}}, based on annual billing, but do not include applicable taxes.","Globally, the average social media practitioner makes":"Globally, the average social media practitioner makes","You make":"You make","more":"more","less":"less","than average.":"than average.","Read the latest Social Media Career Report to see details on how much your peers make plus breakdowns by gender, region, seniority, and more.":"Read the latest Social Media Career Report to see details on how much your peers make plus breakdowns by gender, region, seniority, and more.","How much do social media managers make? Find out if you’re getting paid\n as much as your peers in two seconds flat.":"How much do social media managers make? Find out if you’re getting paid\n as much as your peers in two seconds flat.","What is your annual salary in US dollars?":"What is your annual salary in US dollars?","Enter your salary in USD":"Enter your salary in USD","Please enter a valid salary amount":"Please enter a valid salary amount","Compare your salary":"Compare your salary","Save {{amount}}":"Save {{amount}}","{{discountPercentage}}% discount, save {{discountAmount}}*":"{{discountPercentage}}% discount, save {{discountAmount}}*","Pay {{monthlyCost}}/mo, includes {{discountPercentage}}% off for your first year, (billed annually at {{annualCost}})":"Pay {{monthlyCost}}/mo, includes {{discountPercentage}}% off for your first year, (billed annually at {{annualCost}})","Details":"Details","to":"to","Events":"Events","Please complete the form to watch":"Please complete the form to watch","Interested in learning more?":"Interested in learning more?","Request a Demo":"Request a Demo","Hootsuite Help Center":"Hootsuite Help Center","Search our help articles for answers or browse the resources below":"Search our help articles for answers or browse the resources below","What can we help you with?":"What can we help you with?","contact us":"contact us","Help articles":"Help articles","Need someone to help you?":"Need someone to help you?","Need help? Give us a shout. Be sure to include the email address associated with your Hootsuite account and a description of your issue. We also welcome new feature suggestions and crowd-pleasing guacamole recipes.":"Need help? Give us a shout. Be sure to include the email address associated with your Hootsuite account and a description of your issue. We also welcome new feature suggestions and crowd-pleasing guacamole recipes.","Get in touch with customer support:":"Get in touch with customer support:","Message us from your Hootsuite dashboard; or ":"Message us from your Hootsuite dashboard; or ","Email your account rep for support with your Enterprise plan; or ":"Email your account rep for support with your Enterprise plan; or ","If all else fails, submit a help request here.":"If all else fails, submit a help request here.","Operational hours":"Operational hours","Monday to Friday 9:00 am - 5:00 pm":"Monday to Friday 9:00 am - 5:00 pm","PST GMT-8, CST GMT-6, EST GMT-5, EET GMT+2, CET GMT+1":"PST GMT-8, CST GMT-6, EST GMT-5, EET GMT+2, CET GMT+1","Monday to Friday 9:00 am - 1:00 pm, 3:00 pm - 5:00 pm":"Monday to Friday 9:00 am - 1:00 pm, 3:00 pm - 5:00 pm","SGT GMT +8":"SGT GMT +8","Monday to Friday 9:00 am - 4:00 pm":"Monday to Friday 9:00 am - 4:00 pm","AEDT GMT + 11":"AEDT GMT + 11","Monday to Friday 9:00 am - 5:00 pm ":"Monday to Friday 9:00 am - 5:00 pm ","NZDT GMT +12":"NZDT GMT +12","Languages Supported:":"Languages Supported:","English, French (email) and Spanish (email)":"English, French (email) and Spanish (email)","Other resources":"Other resources","Hootsuite Academy":"Hootsuite Academy","Master Hootsuite with free online courses.":"Master Hootsuite with free online courses.","Link to blog for social media tips, strategy, and advice.":"Link to blog for social media tips, strategy, and advice.","Social media tips, strategy, and advice.":"Social media tips, strategy, and advice.","Resource library":"Resource library","Hundreds of free resources to help you succeed in social.":"Hundreds of free resources to help you succeed in social.","Webinars":"Webinars","Learn from industry experts on a wide range of social topics.":"Learn from industry experts on a wide range of social topics.","What’s new":"What’s new","New features, fixes, and other improvements to Hootsuite.":"New features, fixes, and other improvements to Hootsuite.","Social media bootcamp":"Social media bootcamp","Learn the fundamentals of social media marketing.":"Learn the fundamentals of social media marketing.","Get help on social":"Get help on social","Contact us on Twitter":"Contact us on Twitter","Contact us on Facebook":"Contact us on Facebook","Check out our security page":"Check out our security page","Security":"Security","Check system status":"Check system status","System Status":"System Status","Still can’t find what you’re looking for?":"Still can’t find what you’re looking for?","Check existing ticket":"Check existing ticket","Submit a support ticket":"Submit a support ticket","No results available":"No results available","{{number}} search results available. Keyboard users, use up and down arrows to review and enter to select. Touch device users, explore by touch or with swipe gestures.":"{{number}} search results available. Keyboard users, use up and down arrows to review and enter to select. Touch device users, explore by touch or with swipe gestures.","hootsuite help search bar":"hootsuite help search bar","Connect with customers at every step of the journey with Hootsuite Enterprise":"Connect with customers at every step of the journey with Hootsuite Enterprise","Centralize and streamline social media management":"Centralize and streamline social media management","Plan and create campaigns as a team":"Plan and create campaigns as a team","Capture actionable insights to enhance your social strategy":"Capture actionable insights to enhance your social strategy","Pick the plan that’s right for you":"Pick the plan that’s right for you","Manage all of your social media in one place.":"Manage all of your social media in one place.","monthly billing":"monthly billing","annual billing":"annual billing","*Prices displayed in {{currency}}, based on {{pricingInterval}}, but do not include applicable taxes.":"*Prices displayed in {{currency}}, based on {{pricingInterval}}, but do not include applicable taxes.","Pay annually (Save up to 38%)":"Pay annually (Save up to 38%)","Pay monthly":"Pay monthly","PRESS RELEASES":"PRESS RELEASES","About Hootsuite":"About Hootsuite","Hootsuite is a leading global provider":"Hootsuite is a leading global provider","Contact":"Contact","Hootsuite Media Team":"Hootsuite Media Team","Resource Library":"Resource Library","All Categories":"All Categories","Share this resource":"Share this resource","Related Resources":"Related Resources","Hootsuite Mobile App":"Hootsuite Mobile App","Hootsuite Dashboard":"Hootsuite Dashboard","Hootsuite Insights":"Hootsuite Insights","Hootsuite Amplify":"Hootsuite Amplify","Hootsuite App Directory":"Hootsuite App Directory","AdEspresso by Hootsuite":"AdEspresso by Hootsuite","Hootsuite Social Ads":"Hootsuite Social Ads","Hootsuite Advanced Analytics":"Hootsuite Advanced Analytics","Product Updates":"Product Updates","New features, fixes, and other improvements to help you get the most out of Hootsuite":"New features, fixes, and other improvements to help you get the most out of Hootsuite","New":"New","Improved":"Improved","Fixed":"Fixed","View this Webinar":"View this Webinar","View this Event":"View this Event","EVENTS":"EVENTS","Events and Recordings":"Events and Recordings","Get details on upcoming events so you can attend in person or online, and find video recordings of past events.":"Get details on upcoming events so you can attend in person or online, and find video recordings of past events.","Upcoming events":"Upcoming events","No upcoming events at this time. Check back later!":"No upcoming events at this time. Check back later!","Past event recordings":"Past event recordings","No past event recordings available at this time. Check back later!":"No past event recordings available at this time. Check back later!","Sorry, there are no results matching your criteria.":"Sorry, there are no results matching your criteria.","Try again, or clear your filters.":"Try again, or clear your filters.","Continue reading":"Continue reading","All Dates":"All Dates","All Types":"All Types","Featured Coverage":"Featured Coverage","Press Release":"Press Release","NEWSROOM":"NEWSROOM","When we’re not spreading the news, we’re making it":"When we’re not spreading the news, we’re making it","Subscribe for updates":"Subscribe for updates","Hootsuite in the news":"Hootsuite in the news","We have amazing customers":"We have amazing customers","We have 4,000+ enterprise customers worldwide.":"We have 4,000+ enterprise customers worldwide.","We are socially responsible":"We are socially responsible","Our social impact strategy focuses on positively impacting our employees, customers, neighbourhoods, communities, and our environment for the long term.":"Our social impact strategy focuses on positively impacting our employees, customers, neighbourhoods, communities, and our environment for the long term.","We’re the leader in social media management":"We’re the leader in social media management","We’re trusted by more than 18 million customers and employees at more than 80% of the Fortune 1000.":"We’re trusted by more than 18 million customers and employees at more than 80% of the Fortune 1000.","We connect with the tools you use every day":"We connect with the tools you use every day","With more than 150 technology partners and integrated applications, our collaborative ecosystem helps boost the adoption and integration of social media across your organization.":"With more than 150 technology partners and integrated applications, our collaborative ecosystem helps boost the adoption and integration of social media across your organization.","Brand Assets and Logos":"Brand Assets and Logos","Visit our media portal for brand guidelines, logos, photography, and other brand assets.":"Visit our media portal for brand guidelines, logos, photography, and other brand assets.","View Brand Assets":"View Brand Assets","Loved by our customers, partners, and employees":"Loved by our customers, partners, and employees","Here’s a few awards we’ve picked up in the last few years:":"Here’s a few awards we’ve picked up in the last few years:","Hootsuite leads the pack with its seller focus and scale.":"Hootsuite leads the pack with its seller focus and scale.","Hootsuite awarded the Forrester New Wave Leader 2019 award in the Sales Social Engagement Tools category":"Hootsuite awarded the Forrester New Wave Leader 2019 award in the Sales Social Engagement Tools category","Leader in the categories of:\nBrand Advocacy, Employee Advocacy, Social Media Suites, Social Media Management, Social Media Monitoring, Social Media Analytics":"Leader in the categories of:\nBrand Advocacy, Employee Advocacy, Social Media Suites, Social Media Management, Social Media Monitoring, Social Media Analytics","Badge commemorating Hootsuites ranking in multiple G2 categories":"Badge commemorating Hootsuites ranking in multiple G2 categories","Hootsuite was ranked #3 of the top 25 companies to work for in Canada.":"Hootsuite was ranked #3 of the top 25 companies to work for in Canada.","Badge commemorating Hootsuite being ranked in LinkedIn's 2018 Top Companies":"Badge commemorating Hootsuite being ranked in LinkedIn's 2018 Top Companies","The social data and insights that Hootsuite delivers are powerful, and help our joint customers achieve competitive advantage.":"The social data and insights that Hootsuite delivers are powerful, and help our joint customers achieve competitive advantage.","Badge commemorating Hootsuite being awarded Adobe Experience Cloud Exchange Partner of the Year":"Badge commemorating Hootsuite being awarded Adobe Experience Cloud Exchange Partner of the Year","Thank you for subscribing! You will receive a confirmation email shortly.":"Thank you for subscribing! You will receive a confirmation email shortly.","Submit":"Submit","Research \u0026 Trends":"Research \u0026 Trends","Strategy \u0026 Tactics":"Strategy \u0026 Tactics","Case Studies":"Case Studies","Toolkits":"Toolkits","Products \u0026 Services":"Products \u0026 Services","All Industries":"All Industries","Agency":"Agency","Financial Services":"Financial Services","Government":"Government","Health Care":"Health Care","Higher Education":"Higher Education","Hospitality \u0026 Tourism":"Hospitality \u0026 Tourism","Media \u0026 Entertainment":"Media \u0026 Entertainment","Non-Profit":"Non-Profit","Retail \u0026 CPG":"Retail \u0026 CPG","Sports":"Sports","Technology":"Technology","Real Estate":"Real Estate","Social media is in our DNA":"Social media is in our DNA","Explore hundreds of free resources to help you succeed in social.":"Explore hundreds of free resources to help you succeed in social.","Sorry, there are no results found":"Sorry, there are no results found","Try again, or reset your filters.":"Try again, or reset your filters.","Put social media to work in every corner of your business":"Put social media to work in every corner of your business","Trusted by 22+ million users in 175+ countries for managing social media.":"Trusted by 22+ million users in 175+ countries for managing social media.","Request a demo":"Request a demo","View details of the {{product}} product":"View details of the {{product}} product","View Details":"View Details","Let's do this":"Let's do this","Products used in this study":"Products used in this study","What's next":"What's next","Read the full story":"Read the full story","View all case studies":"View all case studies","Category:":"Category:","Register now":"Register now","Watch now":"Watch now","Time Saving Strategies \u0026 Tips":"Time Saving Strategies \u0026 Tips","How to Prove the Value of Social ROI":"How to Prove the Value of Social ROI","Brand Protection Best Practices":"Brand Protection Best Practices","How to Hootsuite: Product Demos":"How to Hootsuite: Product Demos","Social Media Essentials":"Social Media Essentials","Watch Webinar":"Watch Webinar","Register Now":"Register Now","Watch on Demand":"Watch on Demand","Upcoming live":"Upcoming live","Watch webinar":"Watch webinar","Browse all our webinars":"Browse all our webinars","link to {{name}}'s Facebook page":"link to {{name}}'s Facebook page","link to {{name}}'s Twitter page":"link to {{name}}'s Twitter page","link to {{name}}'s LinkedIn page":"link to {{name}}'s LinkedIn page","On-demand":"On-demand","Please complete the form to register":"Please complete the form to register","Share this webinar":"Share this webinar","Transcript":"Transcript","Speakers":"Speakers","Speaker":"Speaker","Related resources":"Related resources","Interested in learning more with Hootsuite?":"Interested in learning more with Hootsuite?","link to the request a demo page":"link to the request a demo page","ALL WEBINARS":"ALL WEBINARS","Webinar categories":"Webinar categories","Go":"Go","Elevate your social media strategy now with Hootsuite":"Elevate your social media strategy now with Hootsuite","We couldn't find an account with that email address":"We couldn't find an account with that email address","Oops! Your verification link has expired":"Oops! Your verification link has expired","Would you like to create a Hootsuite account?":"Would you like to create a Hootsuite account?","Please select Resend email and we'll send you a new verification link.":"Please select Resend email and we'll send you a new verification link.","Sign up":"Sign up","here":"here","Resend email":"Resend email","Welcome back!":"Welcome back!","You are now logged in to your account.":"You are now logged in to your account.","Go to Dashboard":"Go to Dashboard","Oh snap! We got lost.":"Oh snap! We got lost.","Oh snap! Something went wrong.":"Oh snap! Something went wrong.","Thank you for registering for the recording":"Thank you for registering for the recording","Thank you for registering for the webinar":"Thank you for registering for the webinar","you will receive an email with a personalized link shortly.":"you will receive an email with a personalized link shortly.","Ready to take the next step toward becoming a social business?":"Ready to take the next step toward becoming a social business?","Request a demo now and see how Hootsuite Enterprise can help you drive business-wide results from your social outreach.":"Request a demo now and see how Hootsuite Enterprise can help you drive business-wide results from your social outreach.","Demo Request Received":"Demo Request Received","Thanks for your interest in Hootsuite Enterprise. An Enterprise Development Representative will be in touch shortly to schedule your interactive demo.":"Thanks for your interest in Hootsuite Enterprise. An Enterprise Development Representative will be in touch shortly to schedule your interactive demo."}},"en-us":{"translation":{}}},"initialLocale":"en-US","ns":["translation"],"userConfig":{"i18n":{"localeDetection":false,"locales":["en-us","fr","de","it","pt","es"],"defaultLocale":"en-us","localePath":"/var/task/locales","defaultNS":"translation","nsSeparator":"::"},"default":{"i18n":{"localeDetection":false,"locales":["en-us","fr","de","it","pt","es"],"defaultLocale":"en-us","localePath":"/var/task/locales","defaultNS":"translation","nsSeparator":"::"}}}}},"__N_SSG":true},"page":"/[locale]/[[...slug]]","query":{"locale":"en-us","slug":["research","social-trends"]},"buildId":"jfrGzk8VPzV6omUAG7CMP","isFallback":false,"isExperimentalCompile":false,"dynamicIds":[96827],"gsp":true,"scriptLoader":[{"id":"cj_tracking_script","strategy":"lazyOnload","children":"(function(a,b,c,d){a='https://www.mczbf.com/tags/706907980512/tag.js';b=document;c='script';d=b.createElement(c);d.src=a;d.type='text/java'+c;d.async=true;d.id='cjapitag';a=b.getElementsByTagName(c)[0];a.parentNode.insertBefore(d,a)})();"}]}</script><noscript><iframe id="gtm-iframe" src="https://www.googletagmanager.com/ns.html?id=GTM-963X" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript></body></html>