Resources for your video ad creative

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ytads-main--creative-resources"> <div class="ytads-hero ytads-hero--beta"> <div class="ytads-hero__inner"> <h1 class="lb-margin-bottom-xs"> <span class="lb-font-headline-1 lb-font-weight-700">Creative resources</span> </h1> <h2> <span class="lb-font-subhead-2 lb-font-weight-400">Build eye-catching ads that drive results with helpful tools, inspiring ad examples and more.</span> </h2> </div> </div> <div class="ytads-main__inner ytads-creative-resources"> <section class="ytads-section ytads-section--full-bleed ytads-media ytads-media--no-bg"> <div class="ytads-media__inner ytads-media__inner--multiple ytads-media__inner--flush-media ytads-media__inner--reverse"> <div class="ytads-media__media" style="background-image: url(https://lh3.googleusercontent.com/F-B4q_nwAGi37fdD4MKyCEobeXFDwMKXZ01geAxgfEoVRAhcs6vpzyJgN1-cwSDCIu2eTPNwmBLhtHBeiDnKQA1Zo5ORIQ49qtyc6w=s1024);"> </div> <div class="ytads-media__content"> <h2 class="lb-margin-top-xs"> <span class="lb-font-headline-3 lb-font-weight-700 lb-font--no-crop">The ABCDs of effective creative</span> </h2> <div> <p>The video that you use is one of the biggest factors in how well a YouTube campaign performs. Based on studies of thousands of video ads, these data-backed guidelines can help you create an ad that gets noticed — and gets results.</p> </div> <div class="lb-margin-top-xxs ytads-media__action"> <a class="datalayer-items lb-button" data-g-cta-name="get-the-guide" data-g-module-name="yt-animated-text" href="https://services.google.com/fh/files/misc/en_sg_youtube_core_abcds_summary.pdf" target="_blank" rel="noreferrer noopener"> Get the guide </a> </div> </div> </div> <div class="ytads-media__inner ytads-media__inner--multiple ytads-media__inner--flush-media"> <div class="ytads-media__media" > <video class="ytads-media__video" preload="metadata" playsinline="true" autoplay="true"loop="true"muted> <source src="https://kstatic.googleusercontent.com/files/d4f8ba0274abd983d9b64b858971b387e659e9824dc735726c4cbe3ee0358a0e848a6c01c6c13c134c22fa135c6f8bd1a9b28c44ce1c31560198218617e3ed0c" type="video/mp4"> <source src="https://kstatic.googleusercontent.com/files/d4f8ba0274abd983d9b64b858971b387e659e9824dc735726c4cbe3ee0358a0e848a6c01c6c13c134c22fa135c6f8bd1a9b28c44ce1c31560198218617e3ed0c" type="video/ogg"> </video> </div> <div class="ytads-media__content"> <h2 class="lb-margin-top-xs"> <span class="lb-font-headline-3 lb-font-weight-700 lb-font--no-crop">Google Ads video creation tools</span> </h2> <div> <p>Google Ads video creation tools allow you to quickly build ads optimised for YouTube – no elaborate tools or experience required. Just upload your brand assets, choose from our catalogue of proven templates, and start creating.</p> </div> <div class="lb-margin-top-xxs ytads-media__action"> <a class="datalayer-items lb-button" data-g-cta-name="try-google-ads-video-creation-tools" data-g-module-name="yt-animated-text" href="https://ads.google.com/aw/video/builder" target="_blank" rel="noreferrer noopener"> Try Google Ads video creation tools </a> </div> </div> </div> <div class="ytads-media__inner ytads-media__inner--multiple ytads-media__inner--flush-media ytads-media__inner--reverse"> <div class="ytads-media__media" style="background-image: url(https://lh3.googleusercontent.com/avuPhp-S-4DVaW_JcfQTLnYT4kKpKCO1pDJqiMT3JvySKBDlynlywiAbr9lxh15lnzGORn7SzCT7QAeiJf6cCQ7bgNnWAdnCCyvW9ZALYU9bra8yQaE=s1024);"> </div> <div class="ytads-media__content"> <h2 class="lb-margin-top-xs"> <span class="lb-font-headline-3 lb-font-weight-700 lb-font--no-crop">Video Ad Sequencing</span> </h2> <div> <p>Let your ads tell a story that unfolds over time across devices and formats. Set your own order, or let customers experience your ads based on their engagement.</p> </div> <div class="lb-margin-top-xxs ytads-media__action"> <a class="datalayer-items lb-button" data-g-cta-name="learn-more" data-g-module-name="yt-animated-text" href="https://support.google.com/google-ads/answer/9172870" target="_blank" rel="noreferrer noopener"> Learn more </a> </div> </div> </div> </section> <section class="ytads-section ytads-creative-resources__video-ad-filter"> <h2 class="ytads-section__headline"> <span class="lb-font-subhead-1 lb-font-weight-700">Video ad examples to inspire you</span> </h2> </section> <section class="ytads-section lb-margin-top-l--bp-auto"> <div class="ytads-video-example-categories"> <div class="ytads-video-example-categories__category"> <div class="ytads-video-example-categories__category-example ytads-tile-filter" lb-auto-init="TileFilter" lb-tile-filter-options="{ 'tileSelector': '.ytads-video-example-data', 'accessor': 'videoExamples', 'scope': 'Video 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<a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/ads/how-it-works/set-up-a-campaign/youtube-select/"> YouTube Select </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://studio.youtube.com/"> YouTube Studio </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://tv.youtube.com/"> YouTube TV </a> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-js-expansion" lb-expansion-panel-options="{'family': 'lb-footer'}"> <div class="lb-expansion-panel__heading lb-margin-top-xxs" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'lb-footer', 'index': 2}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--for-business" role="button" tabindex="0" aria-expanded="false" aria-controls="id-panel-3" id="id-panel-header-3"> <span class="lb-expansion-panel__trigger-name lb-font--no-crop"> For business </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewBox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-3" role="region" aria-labelledby="id-panel-header-3"> <div class="lb-expansion-panel__surface-content"> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://developers.google.com/youtube"> Developers </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/ads/"> YouTube Advertising </a> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-js-expansion" lb-expansion-panel-options="{'family': 'lb-footer'}"> <div class="lb-expansion-panel__heading lb-margin-top-xxs" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'lb-footer', 'index': 3}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--for-creators" role="button" tabindex="0" aria-expanded="false" aria-controls="id-panel-4" id="id-panel-header-4"> <span class="lb-expansion-panel__trigger-name lb-font--no-crop"> For creators </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewBox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-4" role="region" aria-labelledby="id-panel-header-4"> <div class="lb-expansion-panel__surface-content"> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/yt/family/"> Creating for YouTube Kids </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/creatorresearch/"> Creator Research </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://servicesdirectory.withyoutube.com/"> Creator Services Directory </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://artists.youtube.com/"> YouTube Artists </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/creators/"> YouTube Creators </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/nextup/"> YouTube NextUp </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://vr.youtube.com/"> YouTube VR </a> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-js-expansion" lb-expansion-panel-options="{'family': 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href="https://www.youtube.com/creators-for-change/"> Creators for Change </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/csai-match/"> CSAI Match </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://socialimpact.youtube.com/"> Social impact </a> </div> </div> </div> <div class="lb-footer__standard-menu-titles"> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title"> About YouTube </h3> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title"> Products </h3> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title"> For business </h3> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title"> For creators </h3> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title"> Our commitments </h3> </div> <div class="lb-footer__standard-menus"> <nav class="lb-footer__standard-menu" aria-label="About YouTube"> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/about/"> About </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://blog.youtube/"> Blog </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/howyoutubeworks/"> How YouTube Works </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/jobs/"> Jobs </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://blog.youtube/press/"> Press </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/trends/"> YouTube Culture & Trends </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://tv.youtube.com/learn/nflsundayticket"> NFL Sunday Ticket </a> </nav> <nav class="lb-footer__standard-menu" aria-label="Products"> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/kids/"> YouTube Kids </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/musicpremium"> YouTube Music </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/channel/UCqVDpXKLmKeBU_yyt_QkItQ"> YouTube Originals </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/creators/podcasts/"> YouTube Podcasts </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/premium/"> YouTube Premium </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/ads/how-it-works/set-up-a-campaign/youtube-select/"> YouTube Select </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://studio.youtube.com/"> YouTube Studio </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://tv.youtube.com/"> YouTube TV </a> </nav> <nav class="lb-footer__standard-menu" aria-label="For business"> <a class="lb-font-footnote 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