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Use video targeting to reach your audience - YouTube Advertising
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class="ytads-hero ytads-hero--gamma"> <div class="ytads-hero__inner"> <div class="ytads-hero__content"> <h1 class="lb-margin-bottom-xs"> <span class="lb-font-headline-1 lb-font-weight-700">Reach your customers – and discover new ones</span> </h1> <h2> <span class="lb-font-subhead-2 lb-font-weight-400">Capture your audience’s attention and drive results with YouTube Ads.</span> </h2> </div> <div class="ytads-hero__media" style="background-image: url(https://lh3.googleusercontent.com/BLC--MmAUESpC-NGbFN8fQfNsaxG-z6HnzUo-B_Wrj3fkeIvv-KDm2HCZAFUe_1AbXWSIeC6U0QVnkcpwJ2cxQqmeCRcQE-BQ3ALEw=s900);"> </div> </div> </div> <div class="ytads-main__inner ytads-audience"> <section class="ytads-section ytads-audience__targeting-stats lb-grid"> <div class="ytads-audience__targeting-stats-details lb-grid__cell lb-grid__cell--span-5"> <h2 class="lb-margin-top-xs"> <span class="lb-font-headline-3 lb-font-weight-700 lb-font--no-crop">The right people, at the right moment</span> </h2> <div class="ytads-audience__targeting-stats-text"> <p>People come to YouTube to laugh, learn and dig deep into the things that they care about. And because we know what our viewers care about, we can help you connect when it counts.</p> <p>Use our audience tools to find the people who matter most to your business on YouTube. Reach potential customers based on demographics like age, gender and location, as well as interests, life events and more.</p> <div class="lb-margin-top-xxs ytads-audience__targeting-stats-action"> <a class="datalayer-items lb-button" data-g-cta-name="learn-targeting" data-g-module-name="yt-animated-text" href="https://support.google.com/google-ads/answer/2497941" target="_blank" rel="noreferrer noopener"> Learn about targeting </a> </div> </div> </div> <div class="ytads-stats lb-grid__cell lb-grid__cell--offset-6-span-5"> <div class="ytads-stats__inner ytads-stats__inner--center"> <div class="ytads-stats__stat"> <div class="ytads-stats__value"> <span class="lb-font-weight-700 ytads-stat"> 2<span class="lb-font-weight-300">B</span> </span> </div> <div> <p>More than two billion users sign in to YouTube every month and more than one billion hours of video are watched every day.<sup>1</sup></p> </div> </div> <div class="ytads-stats__stat"> <div class="ytads-stats__value"> <span class="lb-font-weight-700 ytads-stat"> <span class="lb-font-weight-300">#</span>1 </span> </div> <div> <p>Viewers say YouTube is the No. 1 platform that they watch to dig deeper into their interests, to help them get stuff done and to help them achieve their goals.<sup>2</sup></p> </div> </div> </div> </div> </section> <section class="ytads-section ytads-section--full-bleed ytads-media"> <div class="ytads-media__inner"> <div class="ytads-media__media" style="background-image: url(https://lh3.googleusercontent.com/UfwG1WaNVQQrHm6Nuyty53XEQMDBbG2AL_Cf66adbsvCZlU_phxszH9GwMK-NSKJNBO1JQMWGvALgIqlINYmQxIM1GhRw59tUJMU=s1024);"> </div> <div class="ytads-media__content"> <h2 class="lb-margin-top-xs"> <span class="lb-font-headline-3 lb-font-weight-700 lb-font--no-crop">Go beyond demographics</span> </h2> <div> <p>Get to know your most valuable customers with the Find My Audience tool. Discover new audiences and learn how to reach them with your next YouTube campaign.</p> </div> <div class="lb-margin-top-xxs ytads-media__action"> <a class="datalayer-items lb-button" data-g-cta-name="find-my-audience" data-g-module-name="yt-animated-text" href="https://www.thinkwithgoogle.com/intl/en-ca/feature/findmyaudience/" target="_blank" rel="noreferrer noopener"> Find my audience </a> </div> </div> </div> </section> <section class="ytads-section ytads-section--full-bleed ytads-section--no-bg ytads-audience__connect-with-audiences"> <h2 class="lb-margin-bottom-m ytads-audience__connect-with-audiences-headline"> <span class="lb-font-headline-3 lb-font-weight-700">Advanced strategies and tools to reach your audience</span> </h2> <div class="ytads-tile-block"> <div class="lb-grid"> <div class="lb-grid__cell lb-grid__cell--span-6"> <span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="https://lh3.googleusercontent.com/lv6UADT5_ictkip5aw7vWd8yRAHQZ46dH1HN7f9oXV8Wc6Cw9Fpa1O1Um-3l57jaT_7XluI0HaiZgCzgE_XYqkD3jYdNVwUMipkP=s900" alt="YouTube Select" loading="lazy"> </span> </span> <span class="lb-tile__content"> <div class="lb-tile__header"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-subhead-2 lb-font-weight-700">YouTube Select</span> </h3> </div> <span class="lb-tile__body"> <p>Match your ads to a diverse mix of content line-ups and programmes across your customers' favourite screens. <a class="datalayer-items" href="../youtube-select/" name="yt-animated-text" type="learn-more-yt-select">Learn more</a>, then talk to your Google Ads specialist to get started.</p> </span> </span> </span> </div> <div class="lb-grid__cell lb-grid__cell--span-6"> <span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="https://lh3.googleusercontent.com/IQle7vUJ25wQVPdK_F-o0R9JHRVLFt66lP_XRs7sLrcdKOMRRj2BQBGTXcbfa9yDJH7zDbF9_McTKyX887iVMZlyK5TOaGP0MRSCcQ=s900" alt="Instant Reserve" loading="lazy"> </span> </span> <span class="lb-tile__content"> <div class="lb-tile__header"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-subhead-2 lb-font-weight-700">Instant Reserve</span> </h3> </div> <span class="lb-tile__body"> <p>Reserve your video buys at a fixed price and get access to advanced targeting and measurement tools. Connect with your Google Ads specialist to learn more.</p> </span> </span> </span> </div> </div> </div> </section> <section class="ytads-section ytads-section--full-bleed ytads-media ytads-cwa-media"> <div class="ytads-media__inner"> <div class="ytads-media__media" style="background-image: url(https://lh3.googleusercontent.com/flxoTCFMQLTrbi4jJM2mEDQnOICqYmymvzLbXDFtIrvJQTmN0rXwaW870fRZPcO8j7_nqvTUV_1Ooa7i1vWRZHYLDWt5-Ydw7AeZTKS5KXt4QXqYBxTH=s1024);"> </div> <div class="ytads-media__content"> <h2 class="lb-margin-top-xs"> <span class="lb-font-headline-3 lb-font-weight-700 lb-font--no-crop">Reach your customers with YouTube and Google Ads</span> </h2> <div> <p>As more people watch videos and browse content online, moments of inspiration can happen at any stage of the customer journey. YouTube and Google Ads work better together to help your business show up when it matters – so you can reach more of your ideal customers across platforms and devices. To get started, simply pick your goal and see curated solutions to help you build your plan.</p> </div> <div class="lb-margin-top-xxs ytads-media__action"> <a class="datalayer-items lb-button" data-g-cta-name="explore-solutions-goals" data-g-module-name="yt-animated-text" href="https://ads.google.com/home/resources/advanced/" target="_blank" rel="noreferrer noopener"> Explore solutions for your goals </a> </div> </div> </div> </section> <section class="ytads-section ytads-related"> <h2 class="ytads-section__headline"> <span class="lb-font-subhead-1 lb-font-weight-700">Related to audience</span> </h2> <div class="lb-grid"> <div class="lb-grid__cell lb-grid__cell--md-span-12 lb-grid__cell--lg-span-4"> <a class="datalayer-items lb-tile-anchor" data-g-module-name="yt-animated-text" href="/intl/ALL_sg/ads/how-it-works/create-a-video-ad/" aria-labelledby="headline-item" > <span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="https://lh3.googleusercontent.com/Q1G03nwAiNKGXzF1aoaEQu91siTJV5TbXNlymq_3q4sKS5Endz6ksS_zMHix-rdoauNDZ-rBJlvGB154Y3EtcLWXe7inzoUt9C4g=s900" alt="Create a video ad" loading="lazy"> </span> </span> <span class="lb-tile__content"> <span class="lb-tile__eyebrow lb-margin-top-xs"> <span class="lb-font-eyebrow">How it works</span> </span> <div class="lb-tile__header"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-subhead-2 lb-font-weight-700">Create a video ad</span> </h3> </div> </span> </span> </a> </div> <div class="lb-grid__cell lb-grid__cell--md-span-12 lb-grid__cell--lg-span-4"> <a class="datalayer-items lb-tile-anchor" data-g-module-name="yt-animated-text" href="/intl/ALL_sg/ads/how-it-works/set-up-a-campaign/" aria-labelledby="headline-item" > <span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="https://lh3.googleusercontent.com/LhDL2WVEUJpjzPaLXedUj5za50KJFXMNXyYTjkaIvGDfytD_3UKYJbfOwjh-gRsOVJPQkClSKjrat4lz75a_WqsPC6Ih6buAM-15=s900" alt="Set up a campaign" loading="lazy"> </span> </span> <span class="lb-tile__content"> <span class="lb-tile__eyebrow lb-margin-top-xs"> <span class="lb-font-eyebrow">How it works</span> </span> <div class="lb-tile__header"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-subhead-2 lb-font-weight-700">Set up a campaign</span> </h3> </div> </span> </span> </a> </div> <div class="lb-grid__cell lb-grid__cell--md-span-12 lb-grid__cell--lg-span-4"> <a class="datalayer-items lb-tile-anchor" data-g-module-name="yt-animated-text" href="/intl/ALL_sg/ads/how-it-works/measure-your-results/" aria-labelledby="headline-item" > <span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="https://lh3.googleusercontent.com/6xaQ4dK_G_hzesPgwZo-e0IHJFKRoCCuQ2Yg_O7drsKAnmBBaoUyFCKvAPTYQ8KqToORhZudkIAuRZszkB2TT44s3TYdaU3qOMbs=s900" alt="Measure your results" loading="lazy"> </span> </span> <span class="lb-tile__content"> <span class="lb-tile__eyebrow lb-margin-top-xs"> <span class="lb-font-eyebrow">How it works</span> </span> <div class="lb-tile__header"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-subhead-2 lb-font-weight-700">Measure your results</span> </h3> </div> </span> </span> </a> </div> </div> </section> <section class="ytads-section ytads-section--footnote"> <p><sup>1</sup> YouTube data, Global, Mar 2019. <sup>2</sup> Google/Talkshoppe, US, whyVideo study, n=2000 A18-64 Genpop video users, Feb 2020</p> </section> <section class="ytads-section ytads-section--full-bleed ytads-get-started"> <div class="lb-margin-bottom-m"> <svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 158 110" height="40"> <path fill="red" d="M154.4 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