National Beauty Chain Efficiently Drives Store Visits with Enhanced CTV Spots

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Topic,EMEA,Research-Supported,Click Through Rate,Native,Case Study,year: 2024,Research-Hub,TripleLift Audiences" > <article> <a class="uf-tile box uberflip uf-docs " href="https://resources.triplelift.com/resources-home/travel-company-drives-increased-ctr-and-brand-awareness-with-triplelift-audiences" data-internal="uberflip" > <figure class="uf-tile-thumbnail" aria-hidden="true"> <img src="https://res.cloudinary.com/uf-555178/image/upload/v1728057479/Thumbnail_CaseStudy_Expedia_er1iyu.png" alt="Travel Company Drives Increased CTR and Brand Awareness with TripleLift Audiences" data-pin-nopin="true"> </figure> <header class="uf-tile-copy"> <time class="uf-tile-friendly-timestamp"><span class="js-readable-timestamp" datetime=2024-10-04T11:56:02>about 2 months</span> ago</time> <h1 class="uf-tile-title title is-4 is-capitalized"> Travel Company Drives Increased CTR and Brand Awareness with TripleLift Audiences </h1> <p class="subtitle is-5 uf-tile-description uf-hidden">A travel tech company aimed to drive awareness, targeting premium travelers with seamless ads, achieving a +20% click-through rate.</p> </header> <div class="uf-tile-content-label"> <p class="uf-tile-content-label-text"> <span>READ DOCUMENT</span> </p> <i aria-hidden="true" class="uf-tile-content-label-arrow fas fa-angle-right"></i> </div> </a> </article> </li> <li class="uf-content-tile uf-tile-wrapper uf-item-tile " data-id="688613204" data-source-stream-id="7456069" data-tags="CTV,NA,2024,All-Vertical,All-Stages,CTV-MF,N/A - Topic,Research-Hub,Advertisers,White Paper" > <article> <a class="uf-tile box uberflip uf-docs " href="https://resources.triplelift.com/resources-home/ctv-advertising-in-the-age-of-experience" data-internal="uberflip" > <figure class="uf-tile-thumbnail" aria-hidden="true"> <img src="https://res.cloudinary.com/uf-555178/image/upload/v1725478892/Thumbnail_eMarketer_th4thw.png" alt="CTV Advertising in the Age of Experience" data-pin-nopin="true"> </figure> <header class="uf-tile-copy"> <time class="uf-tile-friendly-timestamp"><span class="js-readable-timestamp" datetime=2024-08-28T09:42:29>3 months</span> ago</time> <h1 class="uf-tile-title title is-4 is-capitalized"> CTV Advertising in the Age of Experience </h1> <p class="subtitle is-5 uf-tile-description uf-hidden">This data-packed snapshot, presented by TripleLift, together with EMARKETER, includes infographics that bring TripleLift proprietary research to life and outlines major trends in CTV advertising.</p> </header> <div class="uf-tile-content-label"> <p class="uf-tile-content-label-text"> <span>READ DOCUMENT</span> </p> <i aria-hidden="true" class="uf-tile-content-label-arrow fas fa-angle-right"></i> </div> </a> </article> </li> <li class="uf-content-tile uf-tile-wrapper uf-item-tile " data-id="689058469" data-source-stream-id="8208173" data-tags="Deal,DSP,All-Vertical,N/A - Topic,Global,All-Stages,2024,TripleLift Audiences-MF,TripleLift Audiences,Playbook,Research-Hub,year: 2024" > <article> <a class="uf-tile box uberflip uf-docs " href="https://resources.triplelift.com/resources-home/triplelift-audiences-deals-enter-dv360s-marketplace" data-internal="uberflip" > <figure class="uf-tile-thumbnail" aria-hidden="true"> <img src="https://res.cloudinary.com/uf-555178/image/upload/v1730474918/Thumbnail_DV360_ezlq9u.png" alt="TripleLift Deals In The DV360 Marketplace" data-pin-nopin="true"> </figure> <header class="uf-tile-copy"> <time class="uf-tile-friendly-timestamp"><span class="js-readable-timestamp" datetime=2024-10-09T15:06:52>about 2 months</span> ago</time> <h1 class="uf-tile-title title is-4 is-capitalized"> TripleLift Deals In The DV360 Marketplace </h1> <p class="subtitle is-5 uf-tile-description uf-hidden">TripleLift Audiences deals are now in DV360! You can now easily activate an off-the-shelf TLA or Retail Media deal in the comfort of your own DSP seat. Learn more about the offering and activation</p> </header> <div class="uf-tile-content-label"> <p class="uf-tile-content-label-text"> <span>READ DOCUMENT</span> </p> <i aria-hidden="true" class="uf-tile-content-label-arrow fas fa-angle-right"></i> </div> </a> </article> </li> <li class="uf-content-tile uf-tile-wrapper uf-item-tile " data-id="688969710" data-source-stream-id="7456051" data-tags="2024,All-Product,Research-Supported,FR,Awareness-KPI,TripleLift Audiences-MF,Entertainment,Advertisers,N/A - Topic,Case Study,All-Stages,EMEA,year: 2024,Research-Hub" > <article> <a class="uf-tile box uberflip uf-docs " href="https://resources.triplelift.com/resources-home/amusement-park-brand-redefines-contextual-targeting-with-triplelift-audiences" data-internal="uberflip" > <figure class="uf-tile-thumbnail" aria-hidden="true"> <img src="https://res.cloudinary.com/uf-555178/image/upload/v1727722898/Thumbnail_DisneyLandCaseStudy_v2_xxzyht.png" alt="Amusement Park Brand Redefines Contextual Targeting with TripleLift Audiences" data-pin-nopin="true"> </figure> <header class="uf-tile-copy"> <time class="uf-tile-friendly-timestamp"><span class="js-readable-timestamp" datetime=2024-09-30T13:17:03>about 2 months</span> ago</time> <h1 class="uf-tile-title title is-4 is-capitalized"> Amusement Park Brand Redefines Contextual Targeting with TripleLift Audiences </h1> <p class="subtitle is-5 uf-tile-description uf-hidden">An international amusement was seeking to improve its target audience reach for families by leveraging TripleLift Audiences.</p> </header> <div class="uf-tile-content-label"> <p class="uf-tile-content-label-text"> <span>READ DOCUMENT</span> </p> <i aria-hidden="true" class="uf-tile-content-label-arrow fas fa-angle-right"></i> </div> </a> </article> </li> <li class="uf-content-tile uf-tile-wrapper uf-item-tile " data-id="688747608" data-source-stream-id="7443226" data-tags="DSP,Advertisers,Global,All-Vertical,2024,N/A - Topic,White Paper,All-Product,All-Stages,TripleLift Audiences-MF,Research-Supported,year: 2024,Research-Hub" > <article> <a class="uf-tile box uberflip uf-docs " href="https://resources.triplelift.com/resources-home/a-new-age-of-data" data-internal="uberflip" > <figure class="uf-tile-thumbnail" aria-hidden="true"> <img src="https://res.cloudinary.com/uf-555178/image/upload/v1727703548/Thumbnail_DataCommercialization_v2_1_km5rlj.png" alt="The New Age of Data" data-pin-nopin="true"> </figure> <header class="uf-tile-copy"> <time class="uf-tile-friendly-timestamp"><span class="js-readable-timestamp" datetime=2024-09-11T18:23:30>2 months</span> ago</time> <h1 class="uf-tile-title title is-4 is-capitalized"> The New Age of Data </h1> <p class="subtitle is-5 uf-tile-description ">Learn how global marketers are adapting to the ever-changing addressability shift in programmatic advertising.</p> </header> <div class="uf-tile-content-label"> <p class="uf-tile-content-label-text"> <span>READ DOCUMENT</span> </p> <i aria-hidden="true" class="uf-tile-content-label-arrow fas fa-angle-right"></i> </div> </a> </article> </li> <li class="uf-content-tile uf-tile-wrapper uf-item-tile " data-id="688928945" data-source-stream-id="7449097" data-tags="US,Viewability,N/A - Topic,Core Business,Case Study,Food & Bev,Cost per Impression,Advertisers,CPG,2024,High Impact Display,All-Stages,year: 2024,Research-Hub" > <article> <a class="uf-tile box blogpost uf-blogs " href="https://resources.triplelift.com/resources-home/prepared-foods-brand-drives-consideration-with-triplelifts-vertical-video" data-internal="blogpost" > <figure class="uf-tile-thumbnail" aria-hidden="true"> <img src="https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fres.cloudinary.com%2Fuf-555178%2Fimage%2Fupload%2Fv1727293943%2FTL_CaseStudy_Thumbnail_688x401_stouffers_se1_oz4izc.png&size=1&version=1727356863&sig=346cf498505b095d78008b4892c3429a&default=hubs%2Ftilebg-blogs.jpg" alt="Prepared Foods Brand Drives Consideration with TripleLift's Vertical Video " data-pin-nopin="true"> </figure> <header class="uf-tile-copy"> <time class="uf-tile-friendly-timestamp"><span class="js-readable-timestamp" datetime=2024-09-25T16:09:46>about 2 months</span> ago</time> <h1 class="uf-tile-title title is-4 is-capitalized"> Prepared Foods Brand Drives Consideration with TripleLift's Vertical Video </h1> <p class="subtitle is-5 uf-tile-description uf-hidden">A multinational CPG brand, specialized in frozen packaged foods, was looking for new high impact formats to drive consideration tactics. They partnered with TripleLift to run Vertical Video.</p> </header> <div class="uf-tile-content-label"> <p class="uf-tile-content-label-text"> <span>READ ARTICLE</span> </p> <i aria-hidden="true" class="uf-tile-content-label-arrow fas fa-angle-right"></i> </div> </a> </article> </li> <li class="uf-content-tile uf-tile-wrapper uf-item-tile " data-id="688755438" data-source-stream-id="10524129" data-tags="2024,NA,All-Stages,CTV-MF,N/A - Topic,CTV Spots,CTV,Advertisers,All-Vertical,event-video,Research-Hub" > <article> <a class="uf-tile box youtube uf-videos " href="https://resources.triplelift.com/resources-home/rachel-lamura-on-respecting-the-consumer-experience-in-ctv-advertising-beet-tv" data-internal="youtube" > <figure class="uf-tile-thumbnail" aria-hidden="true"> <img src="https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fres.cloudinary.com%2Fuf-555178%2Fimage%2Fupload%2Fv1726603572%2FCTV_ABM_BeetTV_1200x627_dnhsmy.png&size=1&version=1726669641&sig=5364a2816d7966a6850179f81a971473&default=hubs%2Ftilebg-videos.jpg" alt="Rachel LaMura on Respecting the Consumer Experience in CTV Advertising | Beet.TV" data-pin-nopin="true"> <span class="uf-tile-duration" aria-label="Video duration: 6:31"> 6:31 </span> </figure> <header class="uf-tile-copy"> <time class="uf-tile-friendly-timestamp"><span class="js-readable-timestamp" datetime=2024-09-05T16:55:16>3 months</span> ago</time> <h1 class="uf-tile-title title is-4 is-capitalized"> Rachel LaMura on Respecting the Consumer Experience in CTV Advertising | Beet.TV </h1> <p class="subtitle is-5 uf-tile-description uf-hidden">As viewers turn to ad-supported streaming services, are there still opportunities to elevate consumer experience in CTV advertising?</p> </header> <div class="uf-tile-content-label"> <p class="uf-tile-content-label-text"> <span>Watch Video</span> </p> <i aria-hidden="true" class="uf-tile-content-label-arrow fas fa-angle-right"></i> </div> </a> </article> </li> <li class="uf-content-tile uf-tile-wrapper uf-item-tile " data-id="688755437" data-source-stream-id="10524129" data-tags="N/A - Topic,Publishers,Sizzle-Video,All-Stages,NA,CTV,CTV-MF,2024,Advertisers,All-Vertical,CTV Spots,Research-Supported,Research-Hub" > <article> <a class="uf-tile box youtube uf-videos " href="https://resources.triplelift.com/resources-home/high-impact-enhanced-ctv-spots-triplelift" data-internal="youtube" > <figure class="uf-tile-thumbnail" aria-hidden="true"> <img src="https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fres.cloudinary.com%2Fuf-555178%2Fimage%2Fupload%2Fv1726495445%2FThumbnail_CTVSizzle_m3la62.png&size=1&version=1726589643&sig=84b44d4fb1ad9acfed245ca202bf6753&default=hubs%2Ftilebg-videos.jpg" alt="A Decade of Creative Innovation: Driving Results on CTV" data-pin-nopin="true"> <span class="uf-tile-duration" aria-label="Video duration: 1:20"> 1:20 </span> </figure> <header class="uf-tile-copy"> <time class="uf-tile-friendly-timestamp"><span class="js-readable-timestamp" datetime=2024-09-12T12:25:23>2 months</span> ago</time> <h1 class="uf-tile-title title is-4 is-capitalized"> A Decade of Creative Innovation: Driving Results on CTV </h1> <p class="subtitle is-5 uf-tile-description uf-hidden">In partnership with MediaScience, we conducted extensive research to quantify the performance of our High Impact CTV formats.</p> </header> <div class="uf-tile-content-label"> <p class="uf-tile-content-label-text"> <span>Watch Video</span> </p> <i aria-hidden="true" class="uf-tile-content-label-arrow fas fa-angle-right"></i> </div> </a> </article> </li> <li class="uf-content-tile uf-tile-wrapper uf-item-tile " data-id="687828011" data-source-stream-id="7461289" data-tags="All-Vertical,2024,Core Business,Global,All-Product,White Paper,N/A - Topic,Publishers,All-Stages,Advertisers,Research-Hub,Research-Supported,Native,Display,Online Video,CTV" > <article> <a class="uf-tile box uberflip uf-docs " href="https://resources.triplelift.com/resources-home/tl-research-global-readiness" data-internal="uberflip" > <figure class="uf-tile-thumbnail" aria-hidden="true"> <img src="https://res.cloudinary.com/uf-555178/image/upload/v1718047752/TL_Research_Global-Readiness_thumb_lszpmn.jpg" alt="Global Innovation Readiness" data-pin-nopin="true"> </figure> <header class="uf-tile-copy"> <time class="uf-tile-friendly-timestamp"><span class="js-readable-timestamp" datetime=2024-06-10T14:28:21>6 months</span> ago</time> <h1 class="uf-tile-title title is-4 is-capitalized"> Global Innovation Readiness </h1> <p class="subtitle is-5 uf-tile-description ">Explore the results of our Global Innovation Readiness survey.</p> </header> <div class="uf-tile-content-label"> <p class="uf-tile-content-label-text"> <span>READ DOCUMENT</span> </p> <i aria-hidden="true" class="uf-tile-content-label-arrow fas fa-angle-right"></i> </div> </a> </article> </li> <li class="uf-content-tile uf-tile-wrapper uf-item-tile " data-id="688416017" data-source-stream-id="10524129" data-tags="All-Stages,CTV Spots,Advertisers,event-video,All-Vertical,2024,CTV-MF,N/A - Topic,CTV,NA,Publishers,Research-Hub" > <article> <a class="uf-tile box youtube uf-videos " href="https://resources.triplelift.com/resources-home/unlocking-connected-tv-advertising-innovation-shifting-investment-from-experimental-to-core" data-internal="youtube" > <figure class="uf-tile-thumbnail" aria-hidden="true"> <img src="https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2FFOYC3LWAEoM%2Fhqdefault.jpg&size=1&version=1723144908&sig=70bacdeeadb78adbf035c2920a388caa&default=hubs%2Ftilebg-videos.jpg" alt="Unlocking Connected TV Advertising Innovation: Shifting Investment from Experimental to Core" data-pin-nopin="true"> <span class="uf-tile-duration" aria-label="Video duration: 20:34"> 20:34 </span> </figure> <header class="uf-tile-copy"> <time class="uf-tile-friendly-timestamp"><span class="js-readable-timestamp" datetime=2024-08-08T10:58:08>4 months</span> ago</time> <h1 class="uf-tile-title title is-4 is-capitalized"> Unlocking Connected TV Advertising Innovation: Shifting Investment from Experimental to Core </h1> <p class="subtitle is-5 uf-tile-description uf-hidden">On the Beet.TV stage at Cannes Lions 2024, TripleLift's Andrew King, VP of Product, joined industry experts for an illuminating fireside chat and panel discussion.</p> </header> <div class="uf-tile-content-label"> <p class="uf-tile-content-label-text"> <span>Watch Video</span> </p> <i aria-hidden="true" class="uf-tile-content-label-arrow fas fa-angle-right"></i> </div> </a> </article> </li> <li class="uf-content-tile uf-tile-wrapper uf-item-tile " data-id="688382639" data-source-stream-id="7456051" data-tags="Global,TripleLift Audiences-MF,All-Stages,Case Study,All-Vertical,2024,Publishers,All-Product,Research-Supported,Brand Lift,Click Through Rate,Viewability,N/A - Topic,TripleLift Audiences,Research-Hub" > <article> <a class="uf-tile box uberflip uf-docs " href="https://resources.triplelift.com/resources-home/triplelift-audiences-accelerates-freestar-s-modern-vision-of-ssp-partnerships" data-internal="uberflip" > <figure class="uf-tile-thumbnail" aria-hidden="true"> <img src="https://res.cloudinary.com/uf-555178/image/upload/v1722975243/Thumbnail_CaseStudy_Freestar_jse4dh.png" alt="TripleLift Audiences Accelerates Freestar’s Modern Vision of SSP Partnerships" data-pin-nopin="true"> </figure> <header class="uf-tile-copy"> <time class="uf-tile-friendly-timestamp"><span class="js-readable-timestamp" datetime=2024-08-05T10:54:25>4 months</span> ago</time> <h1 class="uf-tile-title title is-4 is-capitalized"> TripleLift Audiences Accelerates Freestar’s Modern Vision of SSP Partnerships </h1> <p class="subtitle is-5 uf-tile-description uf-hidden">Learn how Freestar, a major partner of TripleLift, accelerated revenue growth for its publishers leveraging TripleLift Audiences</p> </header> <div class="uf-tile-content-label"> <p class="uf-tile-content-label-text"> <span>READ DOCUMENT</span> </p> <i aria-hidden="true" class="uf-tile-content-label-arrow fas fa-angle-right"></i> </div> </a> </article> </li> <li class="uf-content-tile uf-tile-wrapper uf-item-tile " data-id="687825635" data-source-stream-id="7461289" data-tags="White Paper,All-Product,All-Vertical,Publishers,2024,All-Stages,Advertisers,Economic Inclusion,Core Business,Global,Research-Hub" > <article> <a class="uf-tile box uberflip uf-docs " href="https://resources.triplelift.com/resources-home/state-of-de-i-investment-in-digital-advertising" data-internal="uberflip" > <figure class="uf-tile-thumbnail" aria-hidden="true"> <img src="https://res.cloudinary.com/uf-555178/image/upload/v1718045500/Thumbnail_EconomicIncReport_nmrxo3.png" alt="State of DE&I Investment in Digital Advertising" data-pin-nopin="true"> </figure> <header class="uf-tile-copy"> <h1 class="uf-tile-title title is-4 is-capitalized"> State of DE&I Investment in Digital Advertising </h1> <p class="subtitle is-5 uf-tile-description uf-hidden">Explore the findings from our report dedicated to improving investment in diverse-owned media.</p> </header> <div class="uf-tile-content-label"> <p class="uf-tile-content-label-text"> <span>READ DOCUMENT</span> </p> <i aria-hidden="true" class="uf-tile-content-label-arrow fas fa-angle-right"></i> </div> </a> </article> </li> <li class="uf-content-tile uf-tile-wrapper uf-item-tile " data-id="688335771" data-source-stream-id="7449097" data-tags="N/A - Topic,Advertisers,CPG,Awareness,HID Vertical Video,Core Business,Engagement,US,2024,E-Commerce,Food & Bev,Consideration,Adoption,Case Study,Research-Supported,Research-Hub" > <article> <a class="uf-tile box blogpost uf-blogs " href="https://resources.triplelift.com/resources-home/triplelift-high-impact-display-vertical-video-case-study" data-internal="blogpost" > <figure class="uf-tile-thumbnail" aria-hidden="true"> <img src="https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fres.cloudinary.com%2Fuf-555178%2Fimage%2Fupload%2Fv1724968850%2FTL_CaseStudy_Thumbnail_688x401_groceryVerticalVideo_se1_zw6kao.png&size=1&version=1724968869&sig=f38853fe1f67aa99bdbf92bc7fadf86b&default=hubs%2Ftilebg-blogs.jpg" alt="TripleLift High Impact Display: Vertical Video Case Study " data-pin-nopin="true"> </figure> <header class="uf-tile-copy"> <time class="uf-tile-friendly-timestamp"><span class="js-readable-timestamp" datetime=2024-07-31T12:32:57>4 months</span> ago</time> <h1 class="uf-tile-title title is-4 is-capitalized"> TripleLift High Impact Display: Vertical Video Case Study </h1> <p class="subtitle is-5 uf-tile-description uf-hidden">A national grocery chain used TripleLift's Vertical Video format to repurpose their social assets and extend scale while meeting their campaign goals.</p> </header> <div class="uf-tile-content-label"> <p class="uf-tile-content-label-text"> <span>READ ARTICLE</span> </p> <i aria-hidden="true" class="uf-tile-content-label-arrow fas fa-angle-right"></i> </div> </a> </article> </li> <li class="uf-content-tile uf-tile-wrapper uf-item-tile " data-id="688249573" data-source-stream-id="7456051" data-tags="2024,N/A - Topic,Branded Video,Case Study,Advertisers,Awareness-KPI,Favorability,US,Core Business,Auto,Brand Recall,Awareness,Brand Lift,Research-Hub" > <article> <a class="uf-tile box uberflip uf-docs " href="https://resources.triplelift.com/resources-home/triplelift-s-15s-instream-video-drives-full-funnel-success-for-luxury-car-brand" data-internal="uberflip" > <figure class="uf-tile-thumbnail" aria-hidden="true"> <img src="https://res.cloudinary.com/uf-555178/image/upload/v1721766004/TL_CaseStudy_Thumbnail_688x401_auto_se1_wy3bzw.png" alt="TripleLift’s :15s Instream Video Drives Full Funnel Success for Luxury Car Brand" data-pin-nopin="true"> </figure> <header class="uf-tile-copy"> <h1 class="uf-tile-title title is-4 is-capitalized"> TripleLift’s :15s Instream Video Drives Full Funnel Success for Luxury Car Brand </h1> <p class="subtitle is-5 uf-tile-description uf-hidden">TripleLift drives awareness for luxury car brand promoting their pre owned pricing options by utilizing :15s instream video formatting.</p> </header> <div class="uf-tile-content-label"> <p class="uf-tile-content-label-text"> <span>READ DOCUMENT</span> </p> <i aria-hidden="true" class="uf-tile-content-label-arrow fas fa-angle-right"></i> </div> </a> </article> </li> <li class="uf-content-tile uf-tile-wrapper uf-item-tile " data-id="688189838" data-source-stream-id="10524129" data-tags="Retail Media-MF,All-Stages,CTV,Global,Retail Media,DSP,Advertisers,event-video,2024,All-Vertical,CTV Spots,Research-Hub" > <article> <a class="uf-tile box youtube uf-videos " href="https://resources.triplelift.com/resources-home/annie-vines-discusses-the-intersection-of-retail-media-and-ctv-beet-tv-at-cannes-lions-2024" data-internal="youtube" > <figure class="uf-tile-thumbnail" aria-hidden="true"> <img src="https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fres.cloudinary.com%2Fuf-555178%2Fimage%2Fupload%2Fv1721249008%2FThumbnail_BeetTV_Anniev2_dh0fds.png&size=1&version=1721252541&sig=fd96943df501fcb0f8d76b3b5486ff7d&default=hubs%2Ftilebg-videos.jpg" alt="Annie Vines Discusses the Intersection of Retail Media and CTV" data-pin-nopin="true"> <span class="uf-tile-duration" aria-label="Video duration: 7:46"> 7:46 </span> </figure> <header class="uf-tile-copy"> <time class="uf-tile-friendly-timestamp"><span class="js-readable-timestamp" datetime=2024-07-12T16:38:06>4 months</span> ago</time> <h1 class="uf-tile-title title is-4 is-capitalized"> Annie Vines Discusses the Intersection of Retail Media and CTV </h1> <p class="subtitle is-5 uf-tile-description uf-hidden">The future of advertising lies at the intersection of the two fastest-growing channels – connected TV (CTV) and retail media.</p> </header> <div class="uf-tile-content-label"> <p class="uf-tile-content-label-text"> <span>Watch Video</span> </p> <i aria-hidden="true" class="uf-tile-content-label-arrow fas fa-angle-right"></i> </div> </a> </article> </li> <li class="uf-content-tile uf-tile-wrapper uf-item-tile " data-id="687483535" data-source-stream-id="7456078" data-tags="CTV,Advertisers,2024,Incremental Linear Reach,One Sheet-Product Overview,Research-Hub" > <article> <a class="uf-tile box uberflip uf-docs " href="https://resources.triplelift.com/resources-home/triplelift-ctv-march-incremental-performance" data-internal="uberflip" > <figure class="uf-tile-thumbnail" aria-hidden="true"> <img src="https://res.cloudinary.com/uf-555178/image/upload/v1718725117/Thumbnail_TLOutperformsiSpot_sfn3gy.png" alt="TripleLift Outperforms iSpot CTV Benchmarks" data-pin-nopin="true"> 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next item flyout... no design changes on the stream itself window.customStream1 = ['7491481', '7803220']; // default blue banner window.tlHeroStreamBannerImg = 'https://content.cdntwrk.com/files/aHViPTExOTcwNyZjbWQ9aXRlbWVkaXRvcmltYWdlJmZpbGVuYW1lPWl0ZW1lZGl0b3JpbWFnZV82MDIzZjMwY2FkOWMzLnBuZyZ2ZXJzaW9uPTAwMDAmc2lnPTcwMWQ4MDIzOGYzZGUwODYxMDJhYzgyOTRlNzJlZGQx'; // define CTA ID along with array of field options that should show for "Company Type" field window.ctaUpdates = { // Example - CTA ID 369640 will only show these three drop down options '369640' : ['Data', 'Sales', 'School'], '360769' : ['Tech', 'Content', 'ADM'], '466804' : ['Advertiser', 'ATD', 'DSP', 'Publisher', 'Other', 'Mobile App'],//Essential Market Place '425408' : ['Advertiser', 'ATD', 'DSP', 'Publisher', 'Other', 'Mobile App'],//Forrester Report '404264' : ['Advertiser', 'ATD', 'DSP', 'Publisher', 'Other', 'Mobile App'],//Video White Paper '472259' : ['Advertiser', 'ATD', 'DSP', 'Publisher', 'Other', 'Mobile App'],//SA 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.uf-tile-wrapper.uf-tile-section-header article .uf-tile:after { background-image: none!important; } /* hide placeholder tiles at item level carousel */ .uf-slider li[data-source-stream-id="7723750"] { display: none !important; } </style> <script nonce="wVKLJU0EpQuaxMJ16qr0AoNX"> var isTilesPageCheck = function() { return document.body.classList.contains('uf-tiles-page'); }; // add section header stream IDs here, this is also the tile [data-source-stream-id] var sectionHeaderStreams = ['7723750']; window.sectionHeaderStreams = sectionHeaderStreams; var addSectionHeaderTileClass = function(tile) { var sectionHeaderStreamArray = window.sectionHeaderStreams; var sourceStream = tile.dataset.sourceStreamId; for(var i = 0; i < sectionHeaderStreamArray.length; i++) { var streamID = sectionHeaderStreamArray[i]; if(streamID === sourceStream) { tile.classList.add('uf-tile-section-header'); } } }; var handleSectionHeader = function() { var tiles = Array.from(document.querySelectorAll('.uf-tile-wrapper:not(#uf-loading-spinner-tile-wrapper):not(.uf-tile-section-header)')); if(!isTilesPageCheck() || tiles.length < 1) { return; } for(var i = 0; i < tiles.length; i++) { addSectionHeaderTileClass(tiles[i]); } }; window.addEventListener('uberflip.load', function() { if (!window.sectionHeaderFunctionality) { handleSectionHeader(); window.sectionHeaderFunctionality = true; } }); window.addEventListener('uberflip.itemsLoaded', function() { handleSectionHeader(); }); </script><script nonce="wVKLJU0EpQuaxMJ16qr0AoNX"> //add stream id's with comma seperated in the array below, on which you need to remove highlight featured tiles. window.obData.streamArray = ["8642620", "8642623"]; </script><script nonce="wVKLJU0EpQuaxMJ16qr0AoNX"> // This script relies on settings in the window.ctaUpdates object in 'OB Configuration' code block window.addEventListener('uberflip.ctaActivate', (ctaId) => { formID = ctaId.detail.caller.dataset.id; var 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nonce="wVKLJU0EpQuaxMJ16qr0AoNX"> // Defines filter placements var filterPlacement = { default: ['8643073'], // mention stream id that should have all the filter topics in its page. // If you only want a specific filter category to display on a given stream, add the stream ID to the corresponding array below within the square brackets for that category: "Topic": ['11808274', '10658507', '10658508', '10658509','11007977', '11522766',], "Type": ['7997842', '10658515', '10658510', '10658514', '10658511', '11522750','11555081'], // "Research": [''], // "Campaign Objective": [''], // "Audience": [''], }; // Defines filter structure based on placements var filterStructure = { default: { "Topic": { //tag: label 'CTV': 'CTV', 'TripleLift Audiences': 'Data & Targeting', 'Display':'Display', 'Native':'Native', 'Online Video': 'Online Video', // 'Research': 'Research', // 'Retail Media': 'Retail Media' }, "Type": { //tag: label // 'Blog':'Blogs', 'Case Study':'Case Studies', 'Playbook':'Playbooks', 'Social-Video, Sizzle-Video, event-video, Webinar-Video': 'Videos', 'White Paper':'White Papers', }, // "Research": ['Industry','Targeting','Third part Cookies'], // "Campaign Objective": ['Awareness', 'Conversion', 'Engagement'], // "Audience": ['Advertiser', 'Publisher'], }, }; // Build final config Object var filterConfig = { filterPlacement: filterPlacement, filterStructure: filterStructure, }; // Include our config in obData (created in previous codeblock) to be consumed by code window.obData.filterConfig = filterConfig; // Remove the highlight tile from the streams window.obData.removeFeatureTileByStream = ['']; // Add the highlight tile from the streams window.obData.addFeatureTileByStream = ['10483477', 'uf-hub-page', '10598128']; </script><script nonce="wVKLJU0EpQuaxMJ16qr0AoNX"> function updateImages(tile) { var imageSrc = $(tile).find('img').attr('src'); if (/mediaproxy/.test(imageSrc)) { var $newImg = decodeURIComponent(imageSrc.split('url=')[1]); 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