CINXE.COM

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customers and improve programmatic outcomes in any environment</h2> </div> <div class="bg-image"> <img src="https://triplelift.com/wp-content/uploads/2023/06/Audiences-Advertisers-Hero-scaled.jpg" alt=""> </div> </div> </div> </div><div id="sid-1" class="section description_with_video section-1" > <div class="container slightly-wider"> <div class="content-wrapper"> <h2 class="section-title">Maximize addressability with TripleLift Audiences</h2> <div class="description"><p>The vast majority of audience targeting segments are only available on the 53% of the web that has third-party cookies or a cross-domain identifier. That means advertisers aren鈥檛 reaching almost half of the web with targeted advertising, including the most affluent consumers who use iOS and Safari.</p> <p>Advertisers require an identity solution that reaches consumers in all environments.</p> </div> <div class="media-block"> <iframe class="lazy lazy-hidden" allow="autoplay; fullscreen" width="1048" height="600" frameborder="0" data-lazy-type="iframe" data-src="https://player.vimeo.com/video/832732790?h=6bd70ecdab"></iframe><noscript><iframe allow="autoplay; fullscreen" width="1048" height="600" frameborder="0" src="https://player.vimeo.com/video/832732790?h=6bd70ecdab"></iframe></noscript> </div> </div> </div> </div><div id="sid-2" class="section description_image_left section-2" > <div class="container slightly-wider"> <div class="content-wrapper"> <h2 class="section-title">Curated for you. Easy to buy. </h2> <div class="img-content-wrap"> <div class="image"><img src="https://triplelift.com/wp-content/uploads/2023/06/Audience_graphic.png" alt=""></div> <div class="desc-col-wrap"> <div class="description">TripleLift鈥檚 Curated Audiences are built for you and maintained by us, available for activation now. These deal types include content and performance based deals, as well as curated segments based on publisher first-party data. With multiple activation options it's easy and effective to hit more of your outcomes. </div> <div class="columns"> <div class="content-wrap"> <h3 class="heading h5">Content Deals</h3> <div class="description"><p>Create relevance through <a href="/exchange-traded-deals/">cultural</a>, <a href="https://resources.triplelift.com/inventory-packages-deals">vertical, seasonal </a> and content metadata-level deals.</p> </div> </div> <div class="content-wrap"> <h3 class="heading h5">Performance Deals</h3> <div class="description"><p>Optimize for specific <a href="/exchange-traded-deals/">outcomes</a> like high click-through rate, high viewability or high video completion rate.</p> </div> </div> <div class="content-wrap"> <h3 class="heading h5">Publisher First-Party Data Deals</h3> <div class="description"><p><span data-sheets-value="{"1":2,"2":"Leverage publisher data, powered by our proprietary 1plusX technology, to reach your intended audience across cookieless browsers."}" data-sheets-userformat="{"2":8963,"3":{"1":0},"4":{"1":2,"2":16750848},"11":4,"12":0,"16":11}">Leverage publisher data, powered by our proprietary 1plusX technology, to reach your audience across cookieless browsers.</span></p> </div> </div> <div class="content-wrap"> <h3 class="heading h5">PMPs and PG Deals</h3> <div class="description"><p><span data-sheets-value="{"1":2,"2":"Activate your way with Private Marketplace (PMP) and Programmatic Guaranteed (PG). "}" data-sheets-userformat="{"2":8971,"3":{"1":0},"4":{"1":2,"2":16750848},"6":{"1":[{"1":2,"2":0,"5":{"1":2,"2":0}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"11":4,"12":0,"16":11}">Activate your way with Private Marketplace (PMP) and Programmatic Guaranteed (PG). </span></p> </div> </div> </div> </div> </div> </div> </div> </div><div id="sid-3" class="section full_cta_block section-3" > <div class="container slightly-wider"> <div class="cta-block border-bg-wrapper"> <div class="cta-block-inner border-bg-content"> <div class="section-title"><h2>Maximize performance with TripleLift Audiences through enhanced targeting, increased reach, and streamlined deal activation, all at no added cost.</h2> </div> </div> </div> </div> </div> <div id="sid-4" class="section description_image_right section-4" > <div class="container slightly-wider"> <div class="content-wrapper"> <div class="title-wrap"> <h2 class="section-title">Built by you. Activated by us. </h2> </div> <div class="description"></div> <div class="img-description-wrap"> <div class="description left"><p>TripleLift’s Custom Audiences enable advertisers to leverage their own first-party data to securely reach ideal outcomes.</p> <p>Use cases include:</p> <ul> <li>Advertiser first-party data retargeting based on a known list of consumers</li> <li>Providing hashed emails, ID5 managed data, or LiveRamp Connect managed data to apply advanced targeting, suppression, or lookalike modeling on your TripleLift deals</li> </ul> </div> <div class="img-wrapp"> <div class="image"><img src="https://triplelift.com/wp-content/uploads/2023/06/Audience_graphic_Custom_Audiences.png" alt=""></div> </div> </div> </div> </div> </div><div id="sid-5" class="section description_columns_flex_background section-5" style="display:none; background-image: url(https://triplelift.com/wp-content/uploads/2023/06/Targeting-Solutions-Advertisers-Hero.png)" > <div class="container slightly-wider"> <div class="overlay" style="background: linear-gradient(150deg, 7.49%, 54.19%);"></div> <div class="description_columns_flex_background__row"> <div class="description_columns_flex_background__column"> <h3 class="description_columns_flex_background__column-title "><p><span data-sheets-value="{"1":3,"3":0.9}" data-sheets-userformat="{"2":9027,"3":{"1":3,"2":"0%","3":1},"4":{"1":2,"2":16750848},"9":0,"11":4,"12":0,"16":11}">90%</span></p> </h3> <div class="description_columns_flex_background__column-description"><p><span data-sheets-value="{"1":2,"2":"of global ad impressions used to be addressable by third-party cookies"}" data-sheets-userformat="{"2":8963,"3":{"1":0},"4":{"1":2,"2":16750848},"11":4,"12":0,"16":11}">of global ad impressions used to be addressable by third-party cookies</span></p> </div> </div> <div class="description_columns_flex_background__column"> <h3 class="description_columns_flex_background__column-title "><p><span data-sheets-value="{"1":3,"3":0.53}" data-sheets-userformat="{"2":9027,"3":{"1":3,"2":"0%","3":1},"4":{"1":2,"2":16750848},"9":0,"11":4,"12":0,"16":11}">53%</span></p> </h3> <div class="description_columns_flex_background__column-description"><p><span data-sheets-value="{"1":2,"2":"of all impressions are now reachable due to changes by Apple and Mozilla"}" data-sheets-userformat="{"2":8963,"3":{"1":0},"4":{"1":2,"2":16750848},"11":4,"12":0,"16":11}">of all impressions are now reachable due to changes by Apple and Mozilla</span></p> </div> </div> <div class="description_columns_flex_background__column"> <h3 class="description_columns_flex_background__column-title "><p><span data-sheets-value="{"1":3,"3":0.2}" data-sheets-userformat="{"2":9027,"3":{"1":3,"2":"0%","3":1},"4":{"1":2,"2":16750848},"9":0,"11":4,"12":0,"16":11}">20%</span></p> </h3> <div class="description_columns_flex_background__column-description"><p><span data-sheets-value="{"1":2,"2":"of impressions will be available by third-party cookies once Chrome goes away"}" data-sheets-userformat="{"2":8963,"3":{"1":0},"4":{"1":2,"2":16750848},"11":4,"12":0,"16":11}">of impressions will be available by third-party cookies once Chrome goes away</span></p> </div> </div> </div> </div> </div><div id="sid-6" class="section resources section-6" > <div class="container narrow"> <div class="wrap"> <h2 class="section-title text-primary-gradient">Case Studies & Resources</h2> <div class="section-resources"> <div id="UfEmbeddedHub1685568567984"></div> <script> window._ufHubConfig = window._ufHubConfig || []; window._ufHubConfig.push({ 'containers':{'app':'#UfEmbeddedHub1685568567984'}, 'collection': '11076958', 'openLink':function(url){ window.open(url); }, 'lazyloader':{ 'itemDisplayLimit':20, 'maxTilesPerRow':0, 'maxItemsTotal': 0 }, 'tileSize': 'small', 'enablePageTracking':false, 'baseUrl': 'https://resources.triplelift.com/', 'filesUrl': 'https://resources.triplelift.com/', 'generatedAtUTC': '2023-05-31 21:29:08', 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