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education pivotal for the future of online advertising?</h1> </div> <div id="breadcrumbs"> <span property="itemListElement" typeof="ListItem"><a property="item" typeof="WebPage" title="Go to European Interactive Digital Advertising Alliance." href="https://edaa.eu" class="home" ><span property="name">European Interactive Digital Advertising Alliance</span></a><meta property="position" content="1"></span> > <span property="itemListElement" typeof="ListItem"><a property="item" typeof="WebPage" title="Go to the Blog Category archives." href="https://edaa.eu/category/blog/" class="taxonomy category" ><span property="name">Blog</span></a><meta property="position" content="2"></span> > <span property="itemListElement" typeof="ListItem"><span property="name" class="post post-post current-item">DMWF Global – OnDemand Panel: Is consumer education pivotal for the future of online advertising?</span><meta property="url" content="https://edaa.eu/dmwf-global-ondemand-panel-is-consumer-education-pivotal-for-the-future-of-online-advertising/"><meta property="position" content="3"></span></div> </div> </div>  <div class="container">  <div id="page-wrap"> <div class="inner-page-wrap has-right-sidebar has-one-sidebar row clearfix">  <article class="clearfix col-sm-8 post-15086 post type-post status-publish format-standard has-post-thumbnail hentry category-blog" id="15086" itemscope itemtype="http://schema.org/BlogPosting"> <div class="article-meta"> <div itemprop="headline">DMWF Global – OnDemand Panel: Is consumer education pivotal for the future of online advertising?</div> </div> <div class="page-content clearfix"> <meta itemprop="datePublished" content="2021-05-28"/> <meta itemprop="dateModified" content="2021-12-02"/> <div itemprop="publisher" itemscope="" itemtype="https://schema.org/Organization"> <div itemprop="logo" itemscope="" itemtype="https://schema.org/ImageObject" style="display:none;"> <img src="" /> <meta content="" itemprop="url" /> <meta content="126" itemprop="width" /> <meta content="88" itemprop="height" /> </div> <meta itemprop="name" content="European Interactive Digital Advertising Alliance" /> </div> <div class="entry-title">DMWF Global – OnDemand Panel: Is consumer education pivotal for the future of online advertising?</div> <ul class="post-pagination-wrap curved-bar-styling clearfix"> <li class="prev"><a href="https://edaa.eu/were-recruiting-communications-projects-intern/" rel="next"><i class="ss-navigateleft"></i> <span class="nav-text">We’re recruiting: Communications & Projects Intern</span></a></li> <li class="next"><a href="https://edaa.eu/edaa-releases-its-2020-activity-report/" rel="prev"><span class="nav-text">EDAA releases its 2020 Activity Report</span><i class="ss-navigateright"></i></a></li> </ul> <div class="post-info clearfix"> <span>Posted on <span class="date updated">May 28, 2021</span> in <a href="https://edaa.eu/category/blog/" >Blog</a></span> </div> <section class="article-body-wrap"> <div class="body-text clearfix" itemprop="articleBody"> <div class="wpb-content-wrapper"><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_video_widget wpb_content_element vc_clearfix vc_video-aspect-ratio-169 vc_video-el-width-100 vc_video-align-left" > <div class="wpb_wrapper"> <div class="wpb_video_wrapper"><iframe title="DMWF Global - EDAA Panel: Is consumer education pivotal for the future of online advertising?" width="500" height="281" src="https://www.youtube.com/embed/0b4XL_jkHqc?start=2&feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></div> </div> </div> </div></div></div></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element" > <div class="wpb_wrapper"> <p><span style="font-weight: 400;">In the midst of a global pandemic, 2020 was a transformational year for most people. Home-working became the norm and e-Commerce boomed, but it also accelerated the pace of digital regulatory reform, which began years before the pandemic. Online advertising, the cornerstone of the free internet, appears to be heading into rough legislative waters with the upcoming ePrivacy negotiations and the introduction of the Digital Services and Digital Markets Acts. This is in part a response to consumers finding online ads disruptive or privacy intrusive. </span><a href="https://edaa.eu/wp-content/uploads/European-Advertising-Consumer-Research-Report-2021.pdf" target="_blank" rel="noopener"><span style="font-weight: 400;">Research</span></a><span style="font-weight: 400;"> suggests that consumers want more information about how their data is being used and more options to manage their privacy preferences . Media literacy is seen as a way to empower users, not only improving access to technology but giving the tools to critically evaluate the media that they consume.</span></p> <p>In the panel organised by <a href="https://www.digitalmarketing-conference.com/" target="_blank" rel="noopener">DMWF</a> and EDAA at the <a href="https://www.digitalmarketing-conference.com/global/" target="_blank" rel="noopener">Digital Marketing World Forum Global 2021</a>, our speakers and moderator took a look at the latest regulatory developments in digital advertising, user perception with regard to the industry and as some of the tools at their disposal to tailor their experience online, while ultimately trying to answer the question: <span style="font-weight: 400;"><em>could education be the solution to rebuild trust among consumers?</em></span></p> <p><strong>Moderator</strong>:</p> <p><span style="font-weight: 400;"><a href="https://edaa.eu/wp-content/uploads/Konrad-Shek.jpg"><img decoding="async" class="alignleft size-thumbnail wp-image-15087" src="https://edaa.eu/wp-content/uploads/Konrad-Shek-150x150.jpg" alt="" width="150" height="150" srcset="https://edaa.eu/wp-content/uploads/Konrad-Shek-150x150.jpg 150w, https://edaa.eu/wp-content/uploads/Konrad-Shek.jpg 224w" sizes="(max-width: 150px) 100vw, 150px" /></a><strong>Konrad Shek</strong>, Director of Policy Research, Advertising Association</span></p> <p><i><span style="font-weight: 400;">Konrad Shek is the Director of Policy Research at the Advertising Association and leads on the digital, data, trade policy and industrial strategy files. Konrad has experience working in IT and telecoms, and with start-ups. He previously worked at Asian-based conglomerate Jardine Matheson for 5 years in Shanghai where he was involved in government relations and policy analysis. Prior to this he had a nine-year career as a diplomat with the Foreign & Commonwealth Office, serving in London and overseas. In 2017 he was made a lifelong honorary member of the British Chamber of Commerce Shanghai. He is an accredited member of the Chartered Institute of Public Relations and is on his final year of an MSc in Public Policy with the University of Bath. He holds a BEng in Electronics and Mathematics from the University of Nottingham.</span></i></p> <p><strong>Speakers</strong>:</p> <p><span style="font-weight: 400;"><a href="https://edaa.eu/wp-content/uploads/Rachel.png"><img decoding="async" class="alignleft size-thumbnail wp-image-15091" src="https://edaa.eu/wp-content/uploads/Rachel-150x150.png" alt="" width="150" height="150" srcset="https://edaa.eu/wp-content/uploads/Rachel-150x150.png 150w, https://edaa.eu/wp-content/uploads/Rachel-300x300.png 300w, https://edaa.eu/wp-content/uploads/Rachel-250x250.png 250w, https://edaa.eu/wp-content/uploads/Rachel.png 323w" sizes="(max-width: 150px) 100vw, 150px" /></a><strong>Rachel Barber-Mack</strong>, Director, Media Smart UK</span></p> <p><i><span style="font-weight: 400;">Rachel leads Media Smart, the education non-profit from the UK advertising industry with a mission to ensure that young people can confidently navigate the media they consume including being able to identify, interpret and critically evaluate all forms of advertising. </span></i><i><span style="font-weight: 400;">She was brought in to relaunch the programme in 2014 which has seen the programme win awards, increase its industry supporters by 50%, a trebling of funding, 75,000 downloads of its educational resources and 500,000+ young people reached. </span></i><i><span style="font-weight: 400;">Rachel has championed innovative educational campaigns on body image and mental wellbeing, influencer marketing and social media – working with the UK Government, some of the world’s most recognised brands and charities including NSPCC and Child line. </span></i><i><span style="font-weight: 400;">When she was 30, Rachel co-founded her own youth marketing agency, running award winning social impact campaigns for the likes of Apple, EA Sports and MTV. </span></i><i><span style="font-weight: 400;">Rachel is also Programmes Director at Asbof – which supports trust in advertising by funding self-regulation in the UK through the Advertising Standards Authority (ASA).</span></i><i></i></p> <p><span style="font-weight: 400;"><a href="https://edaa.eu/wp-content/uploads/Robin-de-Wouters-EDAA-1.jpg"><img loading="lazy" decoding="async" class="alignleft size-thumbnail wp-image-15090" src="https://edaa.eu/wp-content/uploads/Robin-de-Wouters-EDAA-1-150x150.jpg" alt="" width="150" height="150" srcset="https://edaa.eu/wp-content/uploads/Robin-de-Wouters-EDAA-1-150x150.jpg 150w, https://edaa.eu/wp-content/uploads/Robin-de-Wouters-EDAA-1.jpg 224w" sizes="(max-width: 150px) 100vw, 150px" /></a><strong>Robin de Wouters</strong>, Communication and Commercial Manager, FEDMA</span></p> <p><i><span style="font-weight: 400;">Robin is the Communication and Commercial Manager at FEDMA and a Certified Information Privacy Professional (CIPP/E). Before joining FEDMA, Robin managed the communication efforts at the European Interactive Digital Advertising Alliance (EDAA). He carries a strong background in communication and public relations, spanning from the private, non-profit and institutional spheres. He previously worked in the field of human rights with Euromed Rights, the ONE Campaign and the United Nations. Passionate about US politics, he recently worked with Democrats Abroad to help the 2020 Biden/Harris presidential campaign and currently leads the Communication efforts for the Democrats Abroad Belgium chapter.</span></i><i></i></p> <p><span style="font-weight: 400;"><a href="https://edaa.eu/wp-content/uploads/Ionel-Naftanaila-scaled-1.jpg"><img loading="lazy" decoding="async" class="alignleft size-thumbnail wp-image-15088" src="https://edaa.eu/wp-content/uploads/Ionel-Naftanaila-scaled-1-150x150.jpg" alt="" width="150" height="150" srcset="https://edaa.eu/wp-content/uploads/Ionel-Naftanaila-scaled-1-150x150.jpg 150w, https://edaa.eu/wp-content/uploads/Ionel-Naftanaila-scaled-1.jpg 224w" sizes="(max-width: 150px) 100vw, 150px" /></a><strong>Ionel Naftanaila</strong>, Programme Development Director, EDAA</span></p> <p><i><span style="font-weight: 400;">Dr. Ionel Naftanaila is EDAA’s Programme Development Director and brings with him a wealth of industry knowledge and experience. Ionel also has a strong training and teaching experience combined with technical expertise. As Business and Technology Director at the Interactive Advertising Bureau Europe, Ionel has been driving efforts to establish the EDAA and increase industry awareness of the European Self-Regulatory Programme and principles for OBA. Before joining the EDAA, he managed a company that developed and maintained AdServers and AdExchanges with OBA in Southeastern Europe. Previously, Ionel worked in the online industry, managing a company developing web applications and sites. Ionel also has a strong academic background and teaches management with key focus on IT and project management at the Bucharest University of Economic Studies. He holds a PhD in Economics Studies from Bucharest University and HEC Montreal, Canada.</span></i></p> <p>—</p> <p>#DMWF provides premium content around how to engage customers, manage brand perceptions, open untapped audiences through diverse media channels and the increasingly important role data plays within digital marketing. #DMWF Global focused on key themes including; life after Covid-19, content marketing, digital brand strategy, influencer marketing, social media marketing, data, disruptive tech, UX, CX, AI, SEO, eCommerce, personalization and so much more…</p> <p>You can find out more about DMWF <a href="https://www.digitalmarketing-conference.com/">here</a>.<a href="https://www.digitalmarketing-conference.com/global/" target="_blank" rel="noopener"><br /> </a></p> <p><span style="font-weight: 400;"> </span></p> </div> </div> </div></div></div></div> </div> </div> <div class="link-pages"></div> <div class="tags-link-wrap clearfix"> </div> <div class="share-links 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