Analysis — Reports — DataReportal – Global Digital Insights

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sqs-row"><div class="col sqs-col-12 span-12"></div></div></div> </section> <main class="Main Main--blog-list" > <section class="Main-content" data-content-field="main-content"> <header class="BlogList-filter"> Posts tagged Analysis </header> <section class="BlogList BlogList--posts-excerpt sqs-blog-list clear" data-columns="1"> <article id="post-679f34eefcf5d61b2efea80f" class="BlogList-item hentry category-digital tag-digital tag-digital-2025 tag-global tag-global-overview tag-digital-2025-global-overview-report tag-analysis author-simon-kemp post-type-text article-index-1 has-categories has-tags has-comments" data-item-id="679f34eefcf5d61b2efea80f"> <div class="BlogList-item-image"> <a href="/reports/digital-2025-global-overview-report" class="BlogList-item-image-link"> <img data-src="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1738487034599-BXK4C6VTI12LLWIB1MZT/Digital+2025+Global+Overview+Report+-+Front+Cover01.png" data-image="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1738487034599-BXK4C6VTI12LLWIB1MZT/Digital+2025+Global+Overview+Report+-+Front+Cover01.png" data-image-dimensions="1920x1080" data-image-focal-point="0.5,0.5" alt="Digital 2025: Global Overview Report" data-load="false" /> </a> </div> <a href="/reports/digital-2025-global-overview-report" class="BlogList-item-title" data-content-field="title">Digital 2025: Global Overview Report</a> <div class="BlogList-item-excerpt"> <p style="white-space:pre-wrap;" data-rte-preserve-empty="true">Our flagship Global Digital Report for 2025, with more than 630 pages of data, trends, and insights into how the world uses the internet, social media, mobile devices, and ecommerce, as well as how people engage with digital marketing activities.</p> <a href="/reports/digital-2025-global-overview-report" class="BlogList-item-readmore"> <span>Read More</span> </a> </div> <div class="Blog-meta BlogList-item-meta"> <span class="Blog-meta-item Blog-meta-item--categories"><a href="/reports/category/Digital" class="Blog-meta-item-category">Digital</a></span><a href="/reports?author=5576cd58e4b0ba7a870b77fc" class="Blog-meta-item Blog-meta-item--author">Simon Kemp</a><time class="Blog-meta-item Blog-meta-item--date" datetime="2025-02-05">5 February 2025</time><span class="Blog-meta-item Blog-meta-item--tags"><a href="/reports/tag/Digital" class="Blog-meta-item-tag">Digital</a>, <a href="/reports/tag/Digital+2025" class="Blog-meta-item-tag">Digital 2025</a>, <a href="/reports/tag/Global" class="Blog-meta-item-tag">Global</a>, <a href="/reports/tag/Global+Overview" class="Blog-meta-item-tag">Global Overview</a>, <a href="/reports/tag/Digital+2025+Global+Overview+Report" class="Blog-meta-item-tag">Digital 2025 Global Overview Report</a>, <a href="/reports/tag/Analysis" class="Blog-meta-item-tag">Analysis</a></span><span class="Blog-meta-item Blog-meta-item--comments"><a href="/reports/digital-2025-global-overview-report#comments-679f34eefcf5d61b2efea80f">Comment</a> </span> </div> </article> <article id="post-67a02c7b24a71a592ad20f70" class="BlogList-item hentry category-digital tag-digital tag-digital-2025 tag-digital-2025-global-overview-report tag-digital-2025-sub-section tag-global tag-analysis author-simon-kemp post-type-text article-index-2 has-categories has-tags has-comments" data-item-id="67a02c7b24a71a592ad20f70"> <div class="BlogList-item-image"> <a href="/reports/digital-2025-sub-section-ever-more-connected" class="BlogList-item-image-link"> <img data-src="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1738635530950-DI79ZBLS733TDQCBOHHP/02+Internet+User+Timeline+%E2%80%93%C2%A0DataReportal+20250203+Digital+2025+Global+Overview+Report+p48.png" data-image="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1738635530950-DI79ZBLS733TDQCBOHHP/02+Internet+User+Timeline+%E2%80%93%C2%A0DataReportal+20250203+Digital+2025+Global+Overview+Report+p48.png" data-image-dimensions="1920x1080" data-image-focal-point="0.5,0.5" alt="Digital 2025: the world is ever more connected" data-load="false" /> </a> </div> <a href="/reports/digital-2025-sub-section-ever-more-connected" class="BlogList-item-title" data-content-field="title">Digital 2025: the world is ever more connected</a> <div class="BlogList-item-excerpt"> <p style="white-space:pre-wrap;" data-rte-preserve-empty="true">Essential headlines and trends relating to digital adoption and use around the world in 2025, including insights into the reasons why people go online, and how much time we spend using the internet each day.</p> <a href="/reports/digital-2025-sub-section-ever-more-connected" class="BlogList-item-readmore"> <span>Read More</span> </a> </div> <div class="Blog-meta BlogList-item-meta"> <span class="Blog-meta-item Blog-meta-item--categories"><a href="/reports/category/Digital" class="Blog-meta-item-category">Digital</a></span><a href="/reports?author=5576cd58e4b0ba7a870b77fc" class="Blog-meta-item Blog-meta-item--author">Simon Kemp</a><time class="Blog-meta-item Blog-meta-item--date" datetime="2025-02-05">5 February 2025</time><span class="Blog-meta-item Blog-meta-item--tags"><a href="/reports/tag/Digital" class="Blog-meta-item-tag">Digital</a>, <a href="/reports/tag/Digital+2025" class="Blog-meta-item-tag">Digital 2025</a>, <a href="/reports/tag/Digital+2025+Global+Overview+Report" class="Blog-meta-item-tag">Digital 2025 Global Overview Report</a>, <a href="/reports/tag/Digital+2025+Sub-Section" class="Blog-meta-item-tag">Digital 2025 Sub-Section</a>, <a href="/reports/tag/Global" class="Blog-meta-item-tag">Global</a>, <a href="/reports/tag/Analysis" class="Blog-meta-item-tag">Analysis</a></span><span class="Blog-meta-item Blog-meta-item--comments"><a href="/reports/digital-2025-sub-section-ever-more-connected#comments-67a02c7b24a71a592ad20f70">Comment</a> </span> </div> </article> <article id="post-67a1922f71b75c731d2ffff4" class="BlogList-item hentry category-digital tag-digital tag-digital-2025 tag-digital-2025-global-overview-report tag-digital-2025-sub-section tag-global tag-analysis author-simon-kemp post-type-text article-index-3 has-categories has-tags has-comments" data-item-id="67a1922f71b75c731d2ffff4"> <div class="BlogList-item-image"> <a href="/reports/digital-2025-sub-section-top-social-platforms" class="BlogList-item-image-link"> <img data-src="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1738641989559-ZPZ5FP7X4490W84SXLXE/89+Social+Media+User+Index+%E2%80%93%C2%A0DataReportal+20250203+Digital+2025+Global+Overview+Report+p376.png" data-image="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1738641989559-ZPZ5FP7X4490W84SXLXE/89+Social+Media+User+Index+%E2%80%93%C2%A0DataReportal+20250203+Digital+2025+Global+Overview+Report+p376.png" data-image-dimensions="1920x1080" data-image-focal-point="0.5,0.5" alt="Digital 2025: top social platforms in 2025" data-load="false" /> </a> </div> <a href="/reports/digital-2025-sub-section-top-social-platforms" class="BlogList-item-title" data-content-field="title">Digital 2025: top social platforms in 2025</a> <div class="BlogList-item-excerpt"> <p style="white-space:pre-wrap;" data-rte-preserve-empty="true">A comprehensive analysis of the world’s top social media platforms in 2025, including details of active user numbers, time spent using each platform, usage frequency, and potential advertising reach.</p> <a href="/reports/digital-2025-sub-section-top-social-platforms" class="BlogList-item-readmore"> <span>Read More</span> </a> </div> <div class="Blog-meta BlogList-item-meta"> <span class="Blog-meta-item Blog-meta-item--categories"><a href="/reports/category/Digital" class="Blog-meta-item-category">Digital</a></span><a href="/reports?author=5576cd58e4b0ba7a870b77fc" class="Blog-meta-item Blog-meta-item--author">Simon Kemp</a><time class="Blog-meta-item Blog-meta-item--date" datetime="2025-02-05">5 February 2025</time><span class="Blog-meta-item Blog-meta-item--tags"><a href="/reports/tag/Digital" class="Blog-meta-item-tag">Digital</a>, <a href="/reports/tag/Digital+2025" class="Blog-meta-item-tag">Digital 2025</a>, <a href="/reports/tag/Digital+2025+Global+Overview+Report" class="Blog-meta-item-tag">Digital 2025 Global Overview Report</a>, <a href="/reports/tag/Digital+2025+Sub-Section" class="Blog-meta-item-tag">Digital 2025 Sub-Section</a>, <a href="/reports/tag/Global" class="Blog-meta-item-tag">Global</a>, <a href="/reports/tag/Analysis" class="Blog-meta-item-tag">Analysis</a></span><span class="Blog-meta-item Blog-meta-item--comments"><a href="/reports/digital-2025-sub-section-top-social-platforms#comments-67a1922f71b75c731d2ffff4">Comment</a> </span> </div> </article> <article id="post-67a17949df280d190442a0a6" class="BlogList-item hentry category-digital tag-digital tag-digital-2025 tag-digital-2025-global-overview-report tag-digital-2025-sub-section tag-global tag-analysis author-simon-kemp post-type-text article-index-4 has-categories has-tags has-comments" data-item-id="67a17949df280d190442a0a6"> <div class="BlogList-item-image"> <a href="/reports/digital-2025-sub-section-ai-making-gains" class="BlogList-item-image-link"> <img data-src="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1738636114365-54ASLJLTJ12WCLMNEFTO/11+Breakout+Mobile+Apps+%E2%80%93%C2%A0DataReportal+20250203+Digital+2025+Global+Overview+Report+p119.png" data-image="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1738636114365-54ASLJLTJ12WCLMNEFTO/11+Breakout+Mobile+Apps+%E2%80%93%C2%A0DataReportal+20250203+Digital+2025+Global+Overview+Report+p119.png" data-image-dimensions="1920x1080" data-image-focal-point="0.5,0.5" alt="Digital 2025: AI making gains" data-load="false" /> </a> </div> <a href="/reports/digital-2025-sub-section-ai-making-gains" class="BlogList-item-title" data-content-field="title">Digital 2025: AI making gains</a> <div class="BlogList-item-excerpt"> <p style="white-space:pre-wrap;" data-rte-preserve-empty="true">A guide to the AI platforms capturing the greatest share of AI user activity in 2025, with representative figures for platform use and growth.</p> <a href="/reports/digital-2025-sub-section-ai-making-gains" class="BlogList-item-readmore"> <span>Read More</span> </a> </div> <div class="Blog-meta BlogList-item-meta"> <span class="Blog-meta-item Blog-meta-item--categories"><a href="/reports/category/Digital" class="Blog-meta-item-category">Digital</a></span><a href="/reports?author=5576cd58e4b0ba7a870b77fc" class="Blog-meta-item Blog-meta-item--author">Simon Kemp</a><time class="Blog-meta-item Blog-meta-item--date" datetime="2025-02-05">5 February 2025</time><span class="Blog-meta-item Blog-meta-item--tags"><a href="/reports/tag/Digital" class="Blog-meta-item-tag">Digital</a>, <a href="/reports/tag/Digital+2025" class="Blog-meta-item-tag">Digital 2025</a>, <a href="/reports/tag/Digital+2025+Global+Overview+Report" class="Blog-meta-item-tag">Digital 2025 Global Overview Report</a>, <a href="/reports/tag/Digital+2025+Sub-Section" class="Blog-meta-item-tag">Digital 2025 Sub-Section</a>, <a href="/reports/tag/Global" class="Blog-meta-item-tag">Global</a>, <a href="/reports/tag/Analysis" class="Blog-meta-item-tag">Analysis</a></span><span class="Blog-meta-item Blog-meta-item--comments"><a href="/reports/digital-2025-sub-section-ai-making-gains#comments-67a17949df280d190442a0a6">Comment</a> </span> </div> </article> <article id="post-67a18c7d8b5aca4f49db6a49" class="BlogList-item hentry category-digital tag-digital tag-digital-2025 tag-digital-2025-global-overview-report tag-digital-2025-sub-section tag-global tag-analysis author-simon-kemp post-type-text article-index-5 has-categories has-tags has-comments" data-item-id="67a18c7d8b5aca4f49db6a49"> <div class="BlogList-item-image"> <a href="/reports/digital-2025-sub-section-state-of-social" class="BlogList-item-image-link"> <img data-src="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1738640553386-0TAAVIMS5FDE3NL26EWB/DataReportal+20250203+Digital+2025+Global+Overview+Report+p345.png" data-image="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1738640553386-0TAAVIMS5FDE3NL26EWB/DataReportal+20250203+Digital+2025+Global+Overview+Report+p345.png" data-image-dimensions="1920x1080" data-image-focal-point="0.5,0.5" alt="Digital 2025: the state of social media in 2025" data-load="false" /> </a> </div> <a href="/reports/digital-2025-sub-section-state-of-social" class="BlogList-item-title" data-content-field="title">Digital 2025: the state of social media in 2025</a> <div class="BlogList-item-excerpt"> <p style="white-space:pre-wrap;" data-rte-preserve-empty="true">A detailed exploration of key social media trends in 2025, including adoption rates by geography, the reasons why people use social media, the average number of platforms used, who we follow, and what the world looks for on social platforms.</p> <a href="/reports/digital-2025-sub-section-state-of-social" class="BlogList-item-readmore"> <span>Read More</span> </a> </div> <div class="Blog-meta BlogList-item-meta"> <span class="Blog-meta-item Blog-meta-item--categories"><a href="/reports/category/Digital" class="Blog-meta-item-category">Digital</a></span><a href="/reports?author=5576cd58e4b0ba7a870b77fc" class="Blog-meta-item Blog-meta-item--author">Simon Kemp</a><time class="Blog-meta-item Blog-meta-item--date" datetime="2025-02-05">5 February 2025</time><span class="Blog-meta-item Blog-meta-item--tags"><a href="/reports/tag/Digital" class="Blog-meta-item-tag">Digital</a>, <a href="/reports/tag/Digital+2025" class="Blog-meta-item-tag">Digital 2025</a>, <a href="/reports/tag/Digital+2025+Global+Overview+Report" class="Blog-meta-item-tag">Digital 2025 Global Overview Report</a>, <a href="/reports/tag/Digital+2025+Sub-Section" class="Blog-meta-item-tag">Digital 2025 Sub-Section</a>, <a href="/reports/tag/Global" class="Blog-meta-item-tag">Global</a>, <a href="/reports/tag/Analysis" class="Blog-meta-item-tag">Analysis</a></span><span class="Blog-meta-item Blog-meta-item--comments"><a href="/reports/digital-2025-sub-section-state-of-social#comments-67a18c7d8b5aca4f49db6a49">Comment</a> </span> </div> </article> <article id="post-67a17f6c93927b1a3e4a9173" class="BlogList-item hentry category-digital tag-digital tag-digital-2025 tag-digital-2025-global-overview-report tag-digital-2025-sub-section tag-global tag-analysis author-simon-kemp post-type-text article-index-6 has-categories has-tags has-comments" data-item-id="67a17f6c93927b1a3e4a9173"> <div class="BlogList-item-image"> <a href="/reports/digital-2025-sub-section-brand-discovery" class="BlogList-item-image-link"> <img data-src="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1738637467446-N5ZNUM309C2WA1W1RCHQ/24+Sources+Of+Brand+Discovery+Overall+%E2%80%93%C2%A0DataReportal+20250203+Digital+2025+Global+Overview+Report+p560.png" data-image="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1738637467446-N5ZNUM309C2WA1W1RCHQ/24+Sources+Of+Brand+Discovery+Overall+%E2%80%93%C2%A0DataReportal+20250203+Digital+2025+Global+Overview+Report+p560.png" data-image-dimensions="1920x1080" data-image-focal-point="0.5,0.5" alt="Digital 2025: how people discover new brands" data-load="false" /> </a> </div> <a href="/reports/digital-2025-sub-section-brand-discovery" class="BlogList-item-title" data-content-field="title">Digital 2025: how people discover new brands</a> <div class="BlogList-item-excerpt"> <p style="white-space:pre-wrap;" data-rte-preserve-empty="true">A detailed examination of the media, channels, and activities that introduce the greatest number of people to new brands, products, and services in 2025. Also includes data for discovery by age.</p> <a href="/reports/digital-2025-sub-section-brand-discovery" class="BlogList-item-readmore"> <span>Read More</span> </a> </div> <div class="Blog-meta BlogList-item-meta"> <span class="Blog-meta-item Blog-meta-item--categories"><a href="/reports/category/Digital" class="Blog-meta-item-category">Digital</a></span><a href="/reports?author=5576cd58e4b0ba7a870b77fc" class="Blog-meta-item Blog-meta-item--author">Simon Kemp</a><time class="Blog-meta-item Blog-meta-item--date" datetime="2025-02-05">5 February 2025</time><span class="Blog-meta-item Blog-meta-item--tags"><a href="/reports/tag/Digital" class="Blog-meta-item-tag">Digital</a>, <a href="/reports/tag/Digital+2025" class="Blog-meta-item-tag">Digital 2025</a>, <a href="/reports/tag/Digital+2025+Global+Overview+Report" class="Blog-meta-item-tag">Digital 2025 Global Overview Report</a>, <a href="/reports/tag/Digital+2025+Sub-Section" class="Blog-meta-item-tag">Digital 2025 Sub-Section</a>, <a href="/reports/tag/Global" class="Blog-meta-item-tag">Global</a>, <a href="/reports/tag/Analysis" class="Blog-meta-item-tag">Analysis</a></span><span class="Blog-meta-item Blog-meta-item--comments"><a href="/reports/digital-2025-sub-section-brand-discovery#comments-67a17f6c93927b1a3e4a9173">Comment</a> </span> </div> </article> <article id="post-67a19a4b76f60949cc0e20ee" class="BlogList-item hentry category-digital tag-digital tag-digital-2025 tag-digital-2025-global-overview-report tag-digital-2025-sub-section tag-global tag-analysis author-simon-kemp post-type-text article-index-7 has-categories has-tags has-comments" data-item-id="67a19a4b76f60949cc0e20ee"> <div class="BlogList-item-image"> <a href="/reports/digital-2025-sub-section-senior-surfers" class="BlogList-item-image-link"> <img data-src="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1738644064782-M70NUKS9YYJJCN1NJH8H/137+Online+Purchases+Age+%26+Gender+%E2%80%93%C2%A0DataReportal+20250203+Digital+2025+Global+Overview+Report+p165.png" data-image="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1738644064782-M70NUKS9YYJJCN1NJH8H/137+Online+Purchases+Age+%26+Gender+%E2%80%93%C2%A0DataReportal+20250203+Digital+2025+Global+Overview+Report+p165.png" data-image-dimensions="1920x1080" data-image-focal-point="0.5,0.5" alt="Digital 2025: silver surfers, golden opportunities" data-load="false" /> </a> </div> <a href="/reports/digital-2025-sub-section-senior-surfers" class="BlogList-item-title" data-content-field="title">Digital 2025: silver surfers, golden opportunities</a> <div class="BlogList-item-excerpt"> <p style="white-space:pre-wrap;" data-rte-preserve-empty="true">A detailed analysis of why marketers would be crazy to ignore older generations in 2025, with charts and commentary exploring online shopping, financial services, TV streaming, ride-hailing, and more.</p> <a href="/reports/digital-2025-sub-section-senior-surfers" class="BlogList-item-readmore"> <span>Read More</span> </a> </div> <div class="Blog-meta BlogList-item-meta"> <span class="Blog-meta-item Blog-meta-item--categories"><a href="/reports/category/Digital" class="Blog-meta-item-category">Digital</a></span><a href="/reports?author=5576cd58e4b0ba7a870b77fc" class="Blog-meta-item Blog-meta-item--author">Simon Kemp</a><time class="Blog-meta-item Blog-meta-item--date" datetime="2025-02-05">5 February 2025</time><span class="Blog-meta-item Blog-meta-item--tags"><a href="/reports/tag/Digital" class="Blog-meta-item-tag">Digital</a>, <a href="/reports/tag/Digital+2025" class="Blog-meta-item-tag">Digital 2025</a>, <a href="/reports/tag/Digital+2025+Global+Overview+Report" class="Blog-meta-item-tag">Digital 2025 Global Overview Report</a>, <a href="/reports/tag/Digital+2025+Sub-Section" class="Blog-meta-item-tag">Digital 2025 Sub-Section</a>, <a href="/reports/tag/Global" class="Blog-meta-item-tag">Global</a>, <a href="/reports/tag/Analysis" class="Blog-meta-item-tag">Analysis</a></span><span class="Blog-meta-item Blog-meta-item--comments"><a href="/reports/digital-2025-sub-section-senior-surfers#comments-67a19a4b76f60949cc0e20ee">Comment</a> </span> </div> </article> <article id="post-67a18114896c0d0873db3290" class="BlogList-item hentry category-digital tag-digital tag-digital-2025 tag-digital-2025-global-overview-report tag-digital-2025-sub-section tag-global tag-analysis author-simon-kemp post-type-text article-index-8 has-categories has-tags has-comments" data-item-id="67a18114896c0d0873db3290"> <div class="BlogList-item-image"> <a href="/reports/digital-2025-sub-section-global-advertising-trends" class="BlogList-item-image-link"> <img data-src="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1738637730829-XUQZ133PTKZC829DH2PB/27+Global+Ad+Spend+Overview+%E2%80%93%C2%A0DataReportal+20250203+Digital+2025+Global+Overview+Report+p569.png" data-image="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1738637730829-XUQZ133PTKZC829DH2PB/27+Global+Ad+Spend+Overview+%E2%80%93%C2%A0DataReportal+20250203+Digital+2025+Global+Overview+Report+p569.png" data-image-dimensions="1920x1080" data-image-focal-point="0.5,0.5" alt="Digital 2025: global advertising trends" data-load="false" /> </a> </div> <a href="/reports/digital-2025-sub-section-global-advertising-trends" class="BlogList-item-title" data-content-field="title">Digital 2025: global advertising trends</a> <div class="BlogList-item-excerpt"> <p style="white-space:pre-wrap;" data-rte-preserve-empty="true">A data-driven study of global trends in ad spend, including details of marketing investments by user device, media channel, and ad distribution technology. Includes data for both online and offline spend.</p> <a href="/reports/digital-2025-sub-section-global-advertising-trends" class="BlogList-item-readmore"> <span>Read More</span> </a> </div> <div class="Blog-meta BlogList-item-meta"> <span class="Blog-meta-item Blog-meta-item--categories"><a href="/reports/category/Digital" class="Blog-meta-item-category">Digital</a></span><a href="/reports?author=5576cd58e4b0ba7a870b77fc" class="Blog-meta-item Blog-meta-item--author">Simon Kemp</a><time class="Blog-meta-item Blog-meta-item--date" datetime="2025-02-05">5 February 2025</time><span class="Blog-meta-item Blog-meta-item--tags"><a href="/reports/tag/Digital" class="Blog-meta-item-tag">Digital</a>, <a href="/reports/tag/Digital+2025" class="Blog-meta-item-tag">Digital 2025</a>, <a href="/reports/tag/Digital+2025+Global+Overview+Report" class="Blog-meta-item-tag">Digital 2025 Global Overview Report</a>, <a href="/reports/tag/Digital+2025+Sub-Section" class="Blog-meta-item-tag">Digital 2025 Sub-Section</a>, <a href="/reports/tag/Global" class="Blog-meta-item-tag">Global</a>, <a href="/reports/tag/Analysis" class="Blog-meta-item-tag">Analysis</a></span><span class="Blog-meta-item Blog-meta-item--comments"><a href="/reports/digital-2025-sub-section-global-advertising-trends#comments-67a18114896c0d0873db3290">Comment</a> </span> </div> </article> <article id="post-67a17b8c588d931b3ca9dcda" class="BlogList-item hentry category-digital tag-digital tag-digital-2025 tag-digital-2025-global-overview-report tag-digital-2025-sub-section tag-global tag-analysis author-simon-kemp post-type-text article-index-9 has-categories has-tags has-comments" data-item-id="67a17b8c588d931b3ca9dcda"> <div class="BlogList-item-image"> <a href="/reports/digital-2025-sub-section-tv-trends-and-realities" class="BlogList-item-image-link"> <img data-src="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1738636292615-RGIG7G89I8Z0V9I7E9L5/15+Time+Spent+Watching+TV+QOQ+%E2%80%93%C2%A0DataReportal+20250203+Digital+2025+Global+Overview+Report+p273.png" data-image="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1738636292615-RGIG7G89I8Z0V9I7E9L5/15+Time+Spent+Watching+TV+QOQ+%E2%80%93%C2%A0DataReportal+20250203+Digital+2025+Global+Overview+Report+p273.png" data-image-dimensions="1920x1080" data-image-focal-point="0.5,0.5" alt="Digital 2025: TV trends and realities" data-load="false" /> </a> </div> <a href="/reports/digital-2025-sub-section-tv-trends-and-realities" class="BlogList-item-title" data-content-field="title">Digital 2025: TV trends and realities</a> <div class="BlogList-item-excerpt"> <p style="white-space:pre-wrap;" data-rte-preserve-empty="true">A detailed guide to TV behaviours around the world in 2025, including a closer look at how streaming is changing the TV landscape across countries and different age groups.</p> <a href="/reports/digital-2025-sub-section-tv-trends-and-realities" class="BlogList-item-readmore"> <span>Read More</span> </a> </div> <div class="Blog-meta BlogList-item-meta"> <span class="Blog-meta-item Blog-meta-item--categories"><a href="/reports/category/Digital" class="Blog-meta-item-category">Digital</a></span><a href="/reports?author=5576cd58e4b0ba7a870b77fc" class="Blog-meta-item Blog-meta-item--author">Simon Kemp</a><time class="Blog-meta-item Blog-meta-item--date" datetime="2025-02-05">5 February 2025</time><span class="Blog-meta-item Blog-meta-item--tags"><a href="/reports/tag/Digital" class="Blog-meta-item-tag">Digital</a>, <a href="/reports/tag/Digital+2025" class="Blog-meta-item-tag">Digital 2025</a>, <a href="/reports/tag/Digital+2025+Global+Overview+Report" class="Blog-meta-item-tag">Digital 2025 Global Overview Report</a>, <a href="/reports/tag/Digital+2025+Sub-Section" class="Blog-meta-item-tag">Digital 2025 Sub-Section</a>, <a href="/reports/tag/Global" class="Blog-meta-item-tag">Global</a>, <a href="/reports/tag/Analysis" class="Blog-meta-item-tag">Analysis</a></span><span class="Blog-meta-item Blog-meta-item--comments"><a href="/reports/digital-2025-sub-section-tv-trends-and-realities#comments-67a17b8c588d931b3ca9dcda">Comment</a> </span> </div> </article> <article id="post-67a197a1e4f13562bc2946ca" class="BlogList-item hentry category-digital tag-digital tag-digital-2025 tag-digital-2025-global-overview-report tag-digital-2025-sub-section tag-global tag-analysis author-simon-kemp post-type-text article-index-10 has-categories has-tags has-comments" data-item-id="67a197a1e4f13562bc2946ca"> <div class="BlogList-item-image"> <a href="/reports/digital-2025-sub-section-online-shopping" class="BlogList-item-image-link"> <img data-src="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1738643399384-1L4MRY7TWVCCP29Y91VB/131+Ecommerce+Consumer+Goods+Spend+By+Category+%E2%80%93%C2%A0DataReportal+20250203+Digital+2025+Global+Overview+Report+p181.png" data-image="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1738643399384-1L4MRY7TWVCCP29Y91VB/131+Ecommerce+Consumer+Goods+Spend+By+Category+%E2%80%93%C2%A0DataReportal+20250203+Digital+2025+Global+Overview+Report+p181.png" data-image-dimensions="1920x1080" data-image-focal-point="0.5,0.5" alt="Digital 2025: online shopping still popping" data-load="false" /> </a> </div> <a href="/reports/digital-2025-sub-section-online-shopping" class="BlogList-item-title" data-content-field="title">Digital 2025: online shopping still popping</a> <div class="BlogList-item-excerpt"> <p style="white-space:pre-wrap;" data-rte-preserve-empty="true">A detailed study of ecommerce trends in 2025, including a look at the top online consumer goods categories, ecommerce spend by market, and the merchants and brands that are attracting the highest levels of consumer interest and activity.</p> <a href="/reports/digital-2025-sub-section-online-shopping" class="BlogList-item-readmore"> <span>Read More</span> </a> </div> <div class="Blog-meta BlogList-item-meta"> <span class="Blog-meta-item Blog-meta-item--categories"><a href="/reports/category/Digital" class="Blog-meta-item-category">Digital</a></span><a href="/reports?author=5576cd58e4b0ba7a870b77fc" class="Blog-meta-item Blog-meta-item--author">Simon Kemp</a><time class="Blog-meta-item Blog-meta-item--date" datetime="2025-02-05">5 February 2025</time><span class="Blog-meta-item Blog-meta-item--tags"><a href="/reports/tag/Digital" class="Blog-meta-item-tag">Digital</a>, <a href="/reports/tag/Digital+2025" class="Blog-meta-item-tag">Digital 2025</a>, <a href="/reports/tag/Digital+2025+Global+Overview+Report" class="Blog-meta-item-tag">Digital 2025 Global Overview Report</a>, <a href="/reports/tag/Digital+2025+Sub-Section" class="Blog-meta-item-tag">Digital 2025 Sub-Section</a>, <a href="/reports/tag/Global" class="Blog-meta-item-tag">Global</a>, <a href="/reports/tag/Analysis" class="Blog-meta-item-tag">Analysis</a></span><span class="Blog-meta-item Blog-meta-item--comments"><a href="/reports/digital-2025-sub-section-online-shopping#comments-67a197a1e4f13562bc2946ca">Comment</a> </span> </div> </article> <article id="post-67a18b3192cdc03bbe1a8c78" class="BlogList-item hentry category-digital tag-digital tag-digital-2025 tag-digital-2025-global-overview-report tag-digital-2025-sub-section tag-global tag-analysis author-simon-kemp post-type-text article-index-11 has-categories has-tags has-comments" data-item-id="67a18b3192cdc03bbe1a8c78"> <div class="BlogList-item-image"> <a href="/reports/digital-2025-sub-section-mobile-data-consumption" class="BlogList-item-image-link"> <img data-src="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1738640237068-DT3LFWSHLY6K1X1K0KBY/61+Cellular+Data+Traffic+Timeline+%E2%80%93%C2%A0DataReportal+20250203+Digital+2025+Global+Overview+Report+p93.png" data-image="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1738640237068-DT3LFWSHLY6K1X1K0KBY/61+Cellular+Data+Traffic+Timeline+%E2%80%93%C2%A0DataReportal+20250203+Digital+2025+Global+Overview+Report+p93.png" data-image-dimensions="1920x1080" data-image-focal-point="0.5,0.5" alt="Digital 2025: mobile data consumption trends" data-load="false" /> </a> </div> <a href="/reports/digital-2025-sub-section-mobile-data-consumption" class="BlogList-item-title" data-content-field="title">Digital 2025: mobile data consumption trends</a> <div class="BlogList-item-excerpt"> <p style="white-space:pre-wrap;" data-rte-preserve-empty="true">Making sense of the exponential growth in mobile data traffic, with perspectives on the volume of data being transmitted, and the associated energy requirements.</p> <a href="/reports/digital-2025-sub-section-mobile-data-consumption" class="BlogList-item-readmore"> <span>Read More</span> </a> </div> <div class="Blog-meta BlogList-item-meta"> <span class="Blog-meta-item Blog-meta-item--categories"><a href="/reports/category/Digital" class="Blog-meta-item-category">Digital</a></span><a href="/reports?author=5576cd58e4b0ba7a870b77fc" class="Blog-meta-item Blog-meta-item--author">Simon Kemp</a><time class="Blog-meta-item Blog-meta-item--date" datetime="2025-02-05">5 February 2025</time><span class="Blog-meta-item Blog-meta-item--tags"><a href="/reports/tag/Digital" class="Blog-meta-item-tag">Digital</a>, <a href="/reports/tag/Digital+2025" class="Blog-meta-item-tag">Digital 2025</a>, <a href="/reports/tag/Digital+2025+Global+Overview+Report" class="Blog-meta-item-tag">Digital 2025 Global Overview Report</a>, <a href="/reports/tag/Digital+2025+Sub-Section" class="Blog-meta-item-tag">Digital 2025 Sub-Section</a>, <a href="/reports/tag/Global" class="Blog-meta-item-tag">Global</a>, <a href="/reports/tag/Analysis" class="Blog-meta-item-tag">Analysis</a></span><span class="Blog-meta-item Blog-meta-item--comments"><a href="/reports/digital-2025-sub-section-mobile-data-consumption#comments-67a18b3192cdc03bbe1a8c78">Comment</a> </span> </div> </article> <article id="post-67a189a53db0b902265f1b51" class="BlogList-item hentry category-digital tag-digital tag-digital-2025 tag-digital-2025-global-overview-report tag-digital-2025-sub-section tag-global tag-analysis author-simon-kemp post-type-text article-index-12 has-categories has-tags has-comments" data-item-id="67a189a53db0b902265f1b51"> <div class="BlogList-item-image"> <a href="/reports/digital-2025-sub-section-accelerated-access" class="BlogList-item-image-link"> <img data-src="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1738639878450-H5ILJAVDVQWDKQ6M3IKN/54+Internet+Speeds+Overview+%E2%80%93%C2%A0DataReportal+20250203+Digital+2025+Global+Overview+Report+p89.png" data-image="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1738639878450-H5ILJAVDVQWDKQ6M3IKN/54+Internet+Speeds+Overview+%E2%80%93%C2%A0DataReportal+20250203+Digital+2025+Global+Overview+Report+p89.png" data-image-dimensions="1920x1080" data-image-focal-point="0.5,0.5" alt="Digital 2025: quicker connections, accelerated access" data-load="false" /> </a> </div> <a href="/reports/digital-2025-sub-section-accelerated-access" class="BlogList-item-title" data-content-field="title">Digital 2025: quicker connections, accelerated access</a> <div class="BlogList-item-excerpt"> <p style="white-space:pre-wrap;" data-rte-preserve-empty="true">An exploration of global trends in internet connection speeds, with details of download and upload bandwidth for both mobile and fixed connections in 2025.</p> <a href="/reports/digital-2025-sub-section-accelerated-access" class="BlogList-item-readmore"> <span>Read More</span> </a> </div> <div class="Blog-meta BlogList-item-meta"> <span class="Blog-meta-item Blog-meta-item--categories"><a href="/reports/category/Digital" class="Blog-meta-item-category">Digital</a></span><a href="/reports?author=5576cd58e4b0ba7a870b77fc" class="Blog-meta-item Blog-meta-item--author">Simon Kemp</a><time class="Blog-meta-item Blog-meta-item--date" datetime="2025-02-05">5 February 2025</time><span class="Blog-meta-item Blog-meta-item--tags"><a href="/reports/tag/Digital" class="Blog-meta-item-tag">Digital</a>, <a href="/reports/tag/Digital+2025" class="Blog-meta-item-tag">Digital 2025</a>, <a href="/reports/tag/Digital+2025+Global+Overview+Report" class="Blog-meta-item-tag">Digital 2025 Global Overview Report</a>, <a href="/reports/tag/Digital+2025+Sub-Section" class="Blog-meta-item-tag">Digital 2025 Sub-Section</a>, <a href="/reports/tag/Global" class="Blog-meta-item-tag">Global</a>, <a href="/reports/tag/Analysis" class="Blog-meta-item-tag">Analysis</a></span><span class="Blog-meta-item Blog-meta-item--comments"><a href="/reports/digital-2025-sub-section-accelerated-access#comments-67a189a53db0b902265f1b51">Comment</a> </span> </div> </article> <article id="post-67a19c42a2da1b74d743780c" class="BlogList-item hentry category-digital tag-digital tag-digital-2025 tag-digital-2025-global-overview-report tag-digital-2025-sub-section tag-global tag-analysis author-simon-kemp post-type-text article-index-13 has-categories has-tags has-comments" data-item-id="67a19c42a2da1b74d743780c"> <div class="BlogList-item-image"> <a href="/reports/digital-2025-sub-section-podcasts-gain-popularity" class="BlogList-item-image-link"> <img data-src="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1738644602869-WBJSTGQZQC5J64CKYN0D/146+Podcasts+QOQ+%E2%80%93%C2%A0DataReportal+20250203+Digital+2025+Global+Overview+Report+p322.png" data-image="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1738644602869-WBJSTGQZQC5J64CKYN0D/146+Podcasts+QOQ+%E2%80%93%C2%A0DataReportal+20250203+Digital+2025+Global+Overview+Report+p322.png" data-image-dimensions="1920x1080" data-image-focal-point="0.5,0.5" alt="Digital 2025: podcasts gaining popularity" data-load="false" /> </a> </div> <a href="/reports/digital-2025-sub-section-podcasts-gain-popularity" class="BlogList-item-title" data-content-field="title">Digital 2025: podcasts gaining popularity</a> <div class="BlogList-item-excerpt"> <p style="white-space:pre-wrap;" data-rte-preserve-empty="true">Data exploring the rise of podcasts around the world, with insights into listening trends by geography, age, and gender. Also includes a ranking of the most popular podcasts on Spotify.</p> <a href="/reports/digital-2025-sub-section-podcasts-gain-popularity" class="BlogList-item-readmore"> <span>Read More</span> </a> </div> <div class="Blog-meta BlogList-item-meta"> <span class="Blog-meta-item Blog-meta-item--categories"><a href="/reports/category/Digital" class="Blog-meta-item-category">Digital</a></span><a href="/reports?author=5576cd58e4b0ba7a870b77fc" class="Blog-meta-item Blog-meta-item--author">Simon Kemp</a><time class="Blog-meta-item Blog-meta-item--date" datetime="2025-02-05">5 February 2025</time><span class="Blog-meta-item Blog-meta-item--tags"><a href="/reports/tag/Digital" class="Blog-meta-item-tag">Digital</a>, <a href="/reports/tag/Digital+2025" class="Blog-meta-item-tag">Digital 2025</a>, <a href="/reports/tag/Digital+2025+Global+Overview+Report" class="Blog-meta-item-tag">Digital 2025 Global Overview Report</a>, <a href="/reports/tag/Digital+2025+Sub-Section" class="Blog-meta-item-tag">Digital 2025 Sub-Section</a>, <a href="/reports/tag/Global" class="Blog-meta-item-tag">Global</a>, <a href="/reports/tag/Analysis" class="Blog-meta-item-tag">Analysis</a></span><span class="Blog-meta-item Blog-meta-item--comments"><a href="/reports/digital-2025-sub-section-podcasts-gain-popularity#comments-67a19c42a2da1b74d743780c">Comment</a> </span> </div> </article> <article id="post-67a19d95c1fbc50a9eb4cb12" class="BlogList-item hentry category-digital tag-digital tag-digital-2025 tag-digital-2025-global-overview-report tag-digital-2025-sub-section tag-global tag-analysis author-simon-kemp post-type-text article-index-14 has-categories has-tags has-comments" data-item-id="67a19d95c1fbc50a9eb4cb12"> <div class="BlogList-item-image"> <a href="/reports/digital-2025-sub-section-online-privacy" class="BlogList-item-image-link"> <img data-src="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1738644917435-8HXB0BN00GURSTXDUKQD/152+Privacy+Concerns+QOQ+%E2%80%93%C2%A0DataReportal+20250203+Digital+2025+Global+Overview+Report+p259.png" data-image="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1738644917435-8HXB0BN00GURSTXDUKQD/152+Privacy+Concerns+QOQ+%E2%80%93%C2%A0DataReportal+20250203+Digital+2025+Global+Overview+Report+p259.png" data-image-dimensions="1920x1080" data-image-focal-point="0.5,0.5" alt="Digital 2025: online privacy concerns" data-load="false" /> </a> </div> <a href="/reports/digital-2025-sub-section-online-privacy" class="BlogList-item-title" data-content-field="title">Digital 2025: online privacy concerns</a> <div class="BlogList-item-excerpt"> <p style="white-space:pre-wrap;" data-rte-preserve-empty="true">Some surprising insights into the extent to which the world’s internet users worry about how companies use their online data, and how frequently they decline cookies on websites.</p> <a href="/reports/digital-2025-sub-section-online-privacy" class="BlogList-item-readmore"> <span>Read More</span> </a> </div> <div class="Blog-meta BlogList-item-meta"> <span class="Blog-meta-item Blog-meta-item--categories"><a href="/reports/category/Digital" class="Blog-meta-item-category">Digital</a></span><a href="/reports?author=5576cd58e4b0ba7a870b77fc" class="Blog-meta-item Blog-meta-item--author">Simon Kemp</a><time class="Blog-meta-item Blog-meta-item--date" datetime="2025-02-05">5 February 2025</time><span class="Blog-meta-item Blog-meta-item--tags"><a href="/reports/tag/Digital" class="Blog-meta-item-tag">Digital</a>, <a href="/reports/tag/Digital+2025" class="Blog-meta-item-tag">Digital 2025</a>, <a href="/reports/tag/Digital+2025+Global+Overview+Report" class="Blog-meta-item-tag">Digital 2025 Global Overview Report</a>, <a href="/reports/tag/Digital+2025+Sub-Section" class="Blog-meta-item-tag">Digital 2025 Sub-Section</a>, <a href="/reports/tag/Global" class="Blog-meta-item-tag">Global</a>, <a href="/reports/tag/Analysis" class="Blog-meta-item-tag">Analysis</a></span><span class="Blog-meta-item Blog-meta-item--comments"><a href="/reports/digital-2025-sub-section-online-privacy#comments-67a19d95c1fbc50a9eb4cb12">Comment</a> </span> </div> </article> <article id="post-67a1863f896c0d0873dbdd74" class="BlogList-item hentry category-digital tag-digital tag-digital-2025 tag-digital-2025-global-overview-report tag-digital-2025-sub-section tag-global tag-analysis author-simon-kemp post-type-text article-index-15 has-categories has-tags has-comments" data-item-id="67a1863f896c0d0873dbdd74"> <div class="BlogList-item-image"> <a href="/reports/digital-2025-sub-section-email-still-essential" class="BlogList-item-image-link"> <img data-src="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1738638936865-X380EP35CN41FAXOTLJN/45+Email+Use+QOQ+%E2%80%93%C2%A0DataReportal+20250203+Digital+2025+Global+Overview+Report+p151.png" data-image="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1738638936865-X380EP35CN41FAXOTLJN/45+Email+Use+QOQ+%E2%80%93%C2%A0DataReportal+20250203+Digital+2025+Global+Overview+Report+p151.png" data-image-dimensions="1920x1080" data-image-focal-point="0.5,0.5" alt="Digital 2025: email is still essential" data-load="false" /> </a> </div> <a href="/reports/digital-2025-sub-section-email-still-essential" class="BlogList-item-title" data-content-field="title">Digital 2025: email is still essential</a> <div class="BlogList-item-excerpt"> <p style="white-space:pre-wrap;" data-rte-preserve-empty="true">A detailed analysis of why email is still an essential part of the marketing mix, even when it comes to reaching younger generations.</p> <a href="/reports/digital-2025-sub-section-email-still-essential" class="BlogList-item-readmore"> <span>Read More</span> </a> </div> <div class="Blog-meta BlogList-item-meta"> <span class="Blog-meta-item Blog-meta-item--categories"><a href="/reports/category/Digital" class="Blog-meta-item-category">Digital</a></span><a href="/reports?author=5576cd58e4b0ba7a870b77fc" class="Blog-meta-item Blog-meta-item--author">Simon Kemp</a><time class="Blog-meta-item Blog-meta-item--date" datetime="2025-02-05">5 February 2025</time><span class="Blog-meta-item Blog-meta-item--tags"><a href="/reports/tag/Digital" class="Blog-meta-item-tag">Digital</a>, <a href="/reports/tag/Digital+2025" class="Blog-meta-item-tag">Digital 2025</a>, <a href="/reports/tag/Digital+2025+Global+Overview+Report" class="Blog-meta-item-tag">Digital 2025 Global Overview Report</a>, <a href="/reports/tag/Digital+2025+Sub-Section" class="Blog-meta-item-tag">Digital 2025 Sub-Section</a>, <a href="/reports/tag/Global" class="Blog-meta-item-tag">Global</a>, <a href="/reports/tag/Analysis" class="Blog-meta-item-tag">Analysis</a></span><span class="Blog-meta-item Blog-meta-item--comments"><a href="/reports/digital-2025-sub-section-email-still-essential#comments-67a1863f896c0d0873dbdd74">Comment</a> </span> </div> </article> <article id="post-67a187c148a5277ebc4d4966" class="BlogList-item hentry category-digital tag-digital tag-digital-2025 tag-digital-2025-global-overview-report tag-digital-2025-sub-section tag-global tag-analysis author-simon-kemp post-type-text article-index-16 has-categories has-tags has-comments" data-item-id="67a187c148a5277ebc4d4966"> <div class="BlogList-item-image"> <a href="/reports/digital-2025-sub-section-device-trends" class="BlogList-item-image-link"> <img data-src="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1738639406331-V05J6J8RT5QL9PSLM6HV/DataReportal+20250203+Digital+2025+Global+Overview+Report+p72.png" data-image="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1738639406331-V05J6J8RT5QL9PSLM6HV/DataReportal+20250203+Digital+2025+Global+Overview+Report+p72.png" data-image-dimensions="1920x1080" data-image-focal-point="0.5,0.5" alt="Digital 2025: device trends for 2025" data-load="false" /> </a> </div> <a href="/reports/digital-2025-sub-section-device-trends" class="BlogList-item-title" data-content-field="title">Digital 2025: device trends for 2025</a> <div class="BlogList-item-excerpt"> <p style="white-space:pre-wrap;" data-rte-preserve-empty="true">Detailed analysis of why computers are still an important consideration for marketers everywhere, despite the continued rise of mobile.</p> <a href="/reports/digital-2025-sub-section-device-trends" class="BlogList-item-readmore"> <span>Read More</span> </a> </div> <div class="Blog-meta BlogList-item-meta"> <span class="Blog-meta-item Blog-meta-item--categories"><a href="/reports/category/Digital" class="Blog-meta-item-category">Digital</a></span><a href="/reports?author=5576cd58e4b0ba7a870b77fc" class="Blog-meta-item Blog-meta-item--author">Simon Kemp</a><time class="Blog-meta-item Blog-meta-item--date" datetime="2025-02-05">5 February 2025</time><span class="Blog-meta-item Blog-meta-item--tags"><a href="/reports/tag/Digital" class="Blog-meta-item-tag">Digital</a>, <a href="/reports/tag/Digital+2025" class="Blog-meta-item-tag">Digital 2025</a>, <a href="/reports/tag/Digital+2025+Global+Overview+Report" class="Blog-meta-item-tag">Digital 2025 Global Overview Report</a>, <a href="/reports/tag/Digital+2025+Sub-Section" class="Blog-meta-item-tag">Digital 2025 Sub-Section</a>, <a href="/reports/tag/Global" class="Blog-meta-item-tag">Global</a>, <a href="/reports/tag/Analysis" class="Blog-meta-item-tag">Analysis</a></span><span class="Blog-meta-item Blog-meta-item--comments"><a href="/reports/digital-2025-sub-section-device-trends#comments-67a187c148a5277ebc4d4966">Comment</a> </span> </div> </article> <article id="post-67a18499ba30d91288c6937c" class="BlogList-item hentry category-digital tag-digital tag-digital-2025 tag-digital-2025-global-overview-report tag-digital-2025-sub-section tag-global tag-analysis author-simon-kemp post-type-text article-index-17 has-categories has-tags has-comments" data-item-id="67a18499ba30d91288c6937c"> <div class="BlogList-item-image"> <a href="/reports/digital-2025-sub-section-alphabets-other-bets" class="BlogList-item-image-link"> <img data-src="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1738638576579-8UOVXXD69AEPEL68W1RM/40+Android+Share+Of+Web+Traffic+YOY+%E2%80%93%C2%A0DataReportal+20250203+Digital+2025+Global+Overview+Report+p103.png" data-image="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1738638576579-8UOVXXD69AEPEL68W1RM/40+Android+Share+Of+Web+Traffic+YOY+%E2%80%93%C2%A0DataReportal+20250203+Digital+2025+Global+Overview+Report+p103.png" data-image-dimensions="1920x1080" data-image-focal-point="0.5,0.5" alt="Digital 2025: Alphabet’s other bets" data-load="false" /> </a> </div> <a href="/reports/digital-2025-sub-section-alphabets-other-bets" class="BlogList-item-title" data-content-field="title">Digital 2025: Alphabet’s other bets</a> <div class="BlogList-item-excerpt"> <p style="white-space:pre-wrap;" data-rte-preserve-empty="true">A closer look at the global dominance of Google’s Android mobile operating system and its Chrome web browser, including differences in user preference by geography.</p> <a href="/reports/digital-2025-sub-section-alphabets-other-bets" class="BlogList-item-readmore"> <span>Read More</span> </a> </div> <div class="Blog-meta BlogList-item-meta"> <span class="Blog-meta-item Blog-meta-item--categories"><a href="/reports/category/Digital" class="Blog-meta-item-category">Digital</a></span><a href="/reports?author=5576cd58e4b0ba7a870b77fc" class="Blog-meta-item Blog-meta-item--author">Simon Kemp</a><time class="Blog-meta-item Blog-meta-item--date" datetime="2025-02-05">5 February 2025</time><span class="Blog-meta-item Blog-meta-item--tags"><a href="/reports/tag/Digital" class="Blog-meta-item-tag">Digital</a>, <a href="/reports/tag/Digital+2025" class="Blog-meta-item-tag">Digital 2025</a>, <a href="/reports/tag/Digital+2025+Global+Overview+Report" class="Blog-meta-item-tag">Digital 2025 Global Overview Report</a>, <a href="/reports/tag/Digital+2025+Sub-Section" class="Blog-meta-item-tag">Digital 2025 Sub-Section</a>, <a href="/reports/tag/Global" class="Blog-meta-item-tag">Global</a>, <a href="/reports/tag/Analysis" class="Blog-meta-item-tag">Analysis</a></span><span class="Blog-meta-item Blog-meta-item--comments"><a href="/reports/digital-2025-sub-section-alphabets-other-bets#comments-67a18499ba30d91288c6937c">Comment</a> </span> </div> </article> <article id="post-6713187fda31b53ff64c06b0" class="BlogList-item hentry category-digital tag-digital tag-digital-2024 tag-digital-2024-october-global-statshot-report tag-global tag-analysis tag-statshot author-simon-kemp post-type-text article-index-18 has-categories has-tags has-comments" data-item-id="6713187fda31b53ff64c06b0"> <div class="BlogList-item-image"> <a href="/reports/digital-2024-october-global-statshot" class="BlogList-item-image-link"> <img data-src="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1729304784384-R18WMG3B3K25WDHKJ7Q7/00+Digital+2024+October+Global+Statshot+Report+Cover.png" data-image="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1729304784384-R18WMG3B3K25WDHKJ7Q7/00+Digital+2024+October+Global+Statshot+Report+Cover.png" data-image-dimensions="1920x1080" data-image-focal-point="0.5,0.5" alt="Digital 2024 October Global Statshot Report" data-load="false" /> </a> </div> <a href="/reports/digital-2024-october-global-statshot" class="BlogList-item-title" data-content-field="title">Digital 2024 October Global Statshot Report</a> <div class="BlogList-item-excerpt"> <p>Everything you need to know about the evolution of the world’s digital behaviours and device preferences in October 2024. Includes the latest insights into how people use the internet, mobile phones, social media, and ecommerce platforms, and how people engage with online marketing.</p> <a href="/reports/digital-2024-october-global-statshot" class="BlogList-item-readmore"> <span>Read More</span> </a> </div> <div class="Blog-meta BlogList-item-meta"> <span class="Blog-meta-item Blog-meta-item--categories"><a href="/reports/category/Digital" class="Blog-meta-item-category">Digital</a></span><a href="/reports?author=5576cd58e4b0ba7a870b77fc" class="Blog-meta-item Blog-meta-item--author">Simon Kemp</a><time class="Blog-meta-item Blog-meta-item--date" datetime="2024-10-23">23 October 2024</time><span class="Blog-meta-item Blog-meta-item--tags"><a href="/reports/tag/Digital" class="Blog-meta-item-tag">Digital</a>, <a href="/reports/tag/Digital+2024" class="Blog-meta-item-tag">Digital 2024</a>, <a href="/reports/tag/Digital+2024+October+Global+Statshot+Report" class="Blog-meta-item-tag">Digital 2024 October Global Statshot Report</a>, <a href="/reports/tag/Global" class="Blog-meta-item-tag">Global</a>, <a href="/reports/tag/Analysis" class="Blog-meta-item-tag">Analysis</a>, <a href="/reports/tag/Statshot" class="Blog-meta-item-tag">Statshot</a></span><span class="Blog-meta-item Blog-meta-item--comments"><a href="/reports/digital-2024-october-global-statshot#comments-6713187fda31b53ff64c06b0">Comment</a> </span> </div> </article> <article id="post-66a32f6a5d1654689b9f4665" class="BlogList-item hentry category-digital tag-global tag-digital tag-digital-2024 tag-news tag-analysis tag-specialist tag-digital-2024-july-global-statshot-report author-simon-kemp post-type-text article-index-19 has-categories has-tags has-comments" data-item-id="66a32f6a5d1654689b9f4665"> <div class="BlogList-item-image"> <a href="/reports/digital-2024-global-news-report" class="BlogList-item-image-link"> <img data-src="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1721970579220-VRGEBF30G31NG9LI9QQR/DataReportal+20240725+Digital+2024+Global+News+Report+p01.png" data-image="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1721970579220-VRGEBF30G31NG9LI9QQR/DataReportal+20240725+Digital+2024+Global+News+Report+p01.png" data-image-dimensions="1920x1080" data-image-focal-point="0.5,0.5" alt="Digital 2024 Global News Report" data-load="false" /> </a> </div> <a href="/reports/digital-2024-global-news-report" class="BlogList-item-title" data-content-field="title">Digital 2024 Global News Report</a> <div class="BlogList-item-excerpt"> <p class="">A special deep-dive into the world’s digital news behaviours. Includes data for news use by medium, a closer look at the use of social media for news, and details of the world’s leading digital news brands.</p> <a href="/reports/digital-2024-global-news-report" class="BlogList-item-readmore"> <span>Read More</span> </a> </div> <div class="Blog-meta BlogList-item-meta"> <span class="Blog-meta-item Blog-meta-item--categories"><a href="/reports/category/Digital" class="Blog-meta-item-category">Digital</a></span><a href="/reports?author=5576cd58e4b0ba7a870b77fc" class="Blog-meta-item Blog-meta-item--author">Simon Kemp</a><time class="Blog-meta-item Blog-meta-item--date" datetime="2024-07-31">31 July 2024</time><span class="Blog-meta-item Blog-meta-item--tags"><a href="/reports/tag/Global" class="Blog-meta-item-tag">Global</a>, <a href="/reports/tag/Digital" class="Blog-meta-item-tag">Digital</a>, <a href="/reports/tag/Digital+2024" class="Blog-meta-item-tag">Digital 2024</a>, <a href="/reports/tag/News" class="Blog-meta-item-tag">News</a>, <a href="/reports/tag/Analysis" class="Blog-meta-item-tag">Analysis</a>, <a href="/reports/tag/Specialist" class="Blog-meta-item-tag">Specialist</a>, <a href="/reports/tag/Digital+2024+July+Global+Statshot+Report" class="Blog-meta-item-tag">Digital 2024 July Global Statshot Report</a></span><span class="Blog-meta-item Blog-meta-item--comments"><a href="/reports/digital-2024-global-news-report#comments-66a32f6a5d1654689b9f4665">Comment</a> </span> </div> </article> <article id="post-66a32eb69761fb1a714bd1f6" class="BlogList-item hentry category-digital tag-digital tag-digital-2024 tag-global tag-statshot tag-digital-2024-july-statshot tag-analysis author-simon-kemp post-type-text article-index-20 has-categories has-tags has-comments" data-item-id="66a32eb69761fb1a714bd1f6"> <div class="BlogList-item-image"> <a href="/reports/digital-2024-july-global-statshot" class="BlogList-item-image-link"> <img data-src="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1721970421879-L1VP2IA4YZEPPOZT5C0B/DataReportal+20240725+Digital+2024+July+Global+Statshot+Report+p01.png" data-image="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1721970421879-L1VP2IA4YZEPPOZT5C0B/DataReportal+20240725+Digital+2024+July+Global+Statshot+Report+p01.png" data-image-dimensions="1920x1080" data-image-focal-point="0.5,0.5" alt="Digital 2024 July Global Statshot Report" data-load="false" /> </a> </div> <a href="/reports/digital-2024-july-global-statshot" class="BlogList-item-title" data-content-field="title">Digital 2024 July Global Statshot Report</a> <div class="BlogList-item-excerpt"> <p class="">All the stats you need to understand the latest trends in the world’s digital behaviours. Includes fresh data, insights, and analysis for internet adoption, social media use, ecommerce activity, digital marketing, and much, much more.</p> <a href="/reports/digital-2024-july-global-statshot" class="BlogList-item-readmore"> <span>Read More</span> </a> </div> <div class="Blog-meta BlogList-item-meta"> <span class="Blog-meta-item Blog-meta-item--categories"><a href="/reports/category/Digital" class="Blog-meta-item-category">Digital</a></span><a href="/reports?author=5576cd58e4b0ba7a870b77fc" class="Blog-meta-item Blog-meta-item--author">Simon Kemp</a><time class="Blog-meta-item Blog-meta-item--date" datetime="2024-07-31">31 July 2024</time><span class="Blog-meta-item Blog-meta-item--tags"><a href="/reports/tag/Digital" class="Blog-meta-item-tag">Digital</a>, <a href="/reports/tag/Digital+2024" class="Blog-meta-item-tag">Digital 2024</a>, <a href="/reports/tag/Global" class="Blog-meta-item-tag">Global</a>, <a href="/reports/tag/Statshot" class="Blog-meta-item-tag">Statshot</a>, <a href="/reports/tag/Digital+2024+July+Statshot" class="Blog-meta-item-tag">Digital 2024 July Statshot</a>, <a href="/reports/tag/Analysis" class="Blog-meta-item-tag">Analysis</a></span><span class="Blog-meta-item Blog-meta-item--comments"><a href="/reports/digital-2024-july-global-statshot#comments-66a32eb69761fb1a714bd1f6">Comment</a> </span> </div> </article> </section> <nav class="BlogList-pagination"> <a href="/reports?offset=1722407520316&tag=Analysis" class="BlogList-pagination-link"> <span class="BlogList-pagination-link-label">Older</span><svg class="BlogList-pagination-link-icon" viewBox="0 0 9 16"> <g class="svg-icon"> <polyline fill="none" stroke-miterlimit="10" points="1.6,1.2 6.5,7.9 1.6,14.7 "/> </g> </svg> </a> </nav> </section> </main> </div> </div> <footer class="Footer" role="contentinfo" data-controller="FooterBreakpoints"> <div class="Footer-inner clear"> <div class="sqs-layout sqs-grid-12 columns-12 Footer-blocks Footer-blocks--top 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