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Here’s why you need to do the same.</div></div><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--align-left"><a data-component="mdc-c-link" href="/capabilities/people-and-organizational-performance/our-insights/warning-upgrade-your-personal-operating-model" class="mdc-c-link-cta___NBQVi_2734c4f" aria-label=""><span class="mdc-c-link__label___Pfqtd_2734c4f">4 drivers</span><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-link-arrow-right-icon"></span></a><a data-component="mdc-c-link" href="/quarterly/overview" class="mdc-c-link-cta___NBQVi_2734c4f" aria-label=""><span class="mdc-c-link__label___Pfqtd_2734c4f">Sign up for a <em>McKinsey Quarterly</em> membership</span><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-link-arrow-right-icon"></span></a></div></div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="" class="mdc-u-grid mck-c-two-up-medium TwoUpMedium_mck-c-two-up-medium--reverse-order__wrFnB mck-o-edge-to-edge mck-c-module-wrapper mck-c-module-wrapper--collapse-top-spacing" data-module-type="StandalonePromo" data-module-name="two-up-medium"><div class="TwoUpMedium_mck-c-two-up-medium__column-container__wpLlL mdc-u-grid mdc-u-grid-col-md-2 mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xxs"><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="lightest-grey" data-module-category="" class="mck-o-container--mobile-spacing TwoUpMedium_mck-c-two-up-medium__column__69jG3 TwoUpMedium_mck-c-two-up-medium__column--centered__xm2lN TwoUpMedium_mck-c-two-up-medium__column--left__rgxUN"><div class="TwoUpMedium_mck-c-two-up-medium__item-container__xg9_U"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h3 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-2"><div>Digital twins: The key to unlocking end-to-end supply chain growth</div></h3><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">Complexity, COVID-19, and competition have upended supply chain organizations. 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class="mck-c-eyebrow mdc-u-ts-10"><span>November 8, 2024</span></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h3 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-6 BlogFeature_mck-c-blog-feature__blog-title__FK5pe BlogFeature_mck-c-blog-feature__blog-title--blog-3-heading__F2HTM"><div>Meet the hosts behind McKinsey鈥檚 award-winning podcast</div></h3></div></div></div></div></div></a></div><div class="BlogFeature_mck-c-blog-feature__blog-item__Ea8Eh BlogFeature_mck-c-blog-feature__blog-item--blog-4__C0wwd"><a data-component="mdc-c-link" href="/about-us/new-at-mckinsey-blog/mckinsey-and-braven-develop-a-career-portal-opening-doors-for-underrepresented-students" class="BlogFeature_mck-c-blog-feature__blog-link__UdwK7 mck-c-blog-feature__blog-link--blog-4 mdc-u-grid-gutter-xxs mdc-c-link___lBbY1_2734c4f"><div class="BlogFeature_mck-c-blog-feature__blog-background__N9PJb 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