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menu-item-type-custom menu-item-object-custom menu-item-has-children"><a href="#">Get the new Marigold Relationship Marketing Trends: Brand Rankings Report.<span class="sub"></span></a> <ul class="sub-menu"> <li id="menu-item-5137" class="hidden-title menu-item menu-item-type-custom menu-item-object-custom"><a href="https://go.meetmarigold.com/relationship-marketing-trends/get-report">blank<span class="sub">Our new report surveyed 20,000 consumers to rank 200 brands on what matters most in building meaningful customer relationships.</span></a></li> <li id="menu-item-5190" class="nav-text-link-with-arrow menu-item menu-item-type-custom menu-item-object-custom"><a target="_blank" href="https://go.meetmarigold.com/relationship-marketing-trends/get-report">READ MORE<span class="sub"></span></a></li> </ul> </li> </ul> </li> <li id="menu-item-4834" class="empty second menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children"><a href="#">COLUMN 2<span 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"@id": "https://meetmarigold.com/real-time-personalization/" } } </script> <div data-rocket-location-hash="7bb3b7839e39a3f1ab6d5778f46a78b6" class="full-overview-section">  <div data-rocket-location-hash="2fd20bd0f78b1fc62d8b3a523cda871e" class="hero-left-right-green"> <div data-rocket-location-hash="5db64d2578695df4cbdf57220af276ea" class="home-hero container"> <div class="columns"> <div class="column text-side"> <h5>GET TO KNOW YOUR PEOPLE</h5> <div class="force-wysiwyg-headline"><h1>Real-Time Personalization</h1> </div> <p>Great marketing isn't about appealing to the masses, it's about making customers feel seen, understood, and valued as individuals. Authentically connecting with customers requires you to understand them first. Marigold helps brands find, get to know, and ultimately grow their audiences at every stage in the customer lifecycle through deeply personalized campaigns.</p> </div> <div class="column col-2 right-image"> <div class="relative"> <img class="right-img-size " src="https://meetmarigold.com/wp-content/uploads/2023/08/RTP_hero-1.png" alt=""> </div> </div> </div> </div> </div>   <section data-rocket-location-hash="b91cb0ffe4f763e98d480c6d42fe92ae" class="section three-column-content three-col-data-icon content-tabs has-more-info pb-"> <section data-rocket-location-hash="c67c71f184ca72ea6bb2c08a5d4dc08b" class="pb-half"> <div data-rocket-location-hash="580d43e20c807c05ab30a82f2cc9cef0" class="container"> <div class="columns"> <div class="column"> <div class="force-wysiwyg-headline">The power of personalization</div> <p class="intro-description full-width">Personalization is the foundation of relationship marketing. Brands that understand how to use customer data to deliver personalized experiences and campaigns are able to reach customers with the right offers at the right time. It's time to give customers what they really want.</p> </div> </div> </div> </section> <div class="container"> <div class="columns data-columns active">   <div class="column data-icon-item"> <img src="https://meetmarigold.com/wp-content/uploads/2023/08/smile-75x75-1.png" alt=""> <p class="heading-data counter"><span class="count" data-count="82">0</span>%</p> <p class="more-info"><strong>of consumers say that their favorite brand treats them like an individual. </strong></p> <div class="source-cite"><p>Marigold 2023 Consumer Trends Index</p> </div> </div> <div class="column data-icon-item"> <img src="https://meetmarigold.com/wp-content/uploads/2023/08/Sharing-75x75-1.png" alt=""> <p class="heading-data counter"><span class="count" data-count="79">0</span>%</p> <p class="more-info"><strong>of consumers favor a brand’s messaging that strives to develop a relationship.</strong></p> <div class="source-cite"><p>Marigold 2023 Consumer Trends Index</p> </div> </div> <div class="column data-icon-item"> <img src="https://meetmarigold.com/wp-content/uploads/2023/08/reward-75x75-1.png" alt=""> <p class="heading-data counter"><span class="count" data-count="82">0</span>%</p> <p class="more-info"><strong>of consumers favor a brand’s messaging that rewards them for their loyalty.</strong></p> <div class="source-cite"><p>Marigold 2023 Consumer Trends Index</p> </div> </div>   </div> </div> </section>  <section data-rocket-location-hash="3e5441fdce07f8a947179557efc80942" class="intro-heads pb-half pt-default"> <div class="container"> <div class="column"> <div class="force-wysiwyg-headline"><p>Personalization <em>inspires action</em></p> </div> <p>Imagine having the ability to continuously enrich customer data with individual interests, behaviors, and purchase history, and then leverage that data in highly-personalized campaigns that convert. Marigold can help you make that dream a reality.</p> </div> </div> </section> <section data-rocket-location-hash="8d0913dff5f85e4ffd2fe2abc2fbcee3" class="image-text-repeating section"> <section data-rocket-location-hash="8f74a97700af596686e5f3b1b7da8327" class="image-text-left-right pb-default bg-white "> <a name=""></a> <div class="container"> <div class="columns dir-right"> <div class="column image-side relative"> <div class="relative"> <img src="https://meetmarigold.com/wp-content/uploads/2023/08/RTP-01-768x768.png" class="img-responsive" width="768" height="768" alt="" loading="lazy"> </div> </div> <div class="column text-side"> <h3>Make it personal with dynamic content</h3> <div class="wysiwyg bigger"><p><span style="font-weight: 400;">Tap into the power of personalization by bringing real-time context into your messaging and marketing strategy. Marigold helps you optimize and send highly personalized and targeted campaigns, messages, and texts with confidence. You can enhance your content based on device type, create urgency with alerts about new inventory, and provide product recommendations based on things like past purchases, expressed interests. Marigold Liveclicker allows you to combine zero-party data with third-party data like local weather or location insights – allowing marketers to create and trigger personalized campaigns based on relevant information.</span></p> </div> </div> </div> </div> </section> <section data-rocket-location-hash="676d729ce6054f171945ec01cbd328a1" class="image-text-left-right pb-default bg-white "> <a name=""></a> <div class="container"> <div class="columns dir-right"> <div class="column image-side relative"> <div class="relative"> <img src="https://meetmarigold.com/wp-content/uploads/2023/08/RTP-02-768x768.png" class="img-responsive" width="768" height="768" alt="" loading="lazy"> </div> </div> <div class="column text-side"> <h3>Enable time-of-open personalization </h3> <div class="wysiwyg bigger"><p><span style="font-weight: 400;">Most people don’t open an email the moment it’s sent to them. Marigold Liveclicker flips the script by allowing marketers to create and send campaigns using</span><span style="font-weight: 400;"> time-of-open personalization content blocks. Rather than having an email hero saying “sale ends tomorrow,” your subscribers see a content clock ticking down the minutes until their opportunity expires. </span></p> </div> </div> </div> </div> </section> <section data-rocket-location-hash="607391033297728023b5858204b8922d" class="image-text-left-right pb-default bg-white "> <a name=""></a> <div class="container"> <div class="columns dir-right"> <div class="column image-side relative"> <div class="relative"> <img src="https://meetmarigold.com/wp-content/uploads/2023/08/RTP-03-e1691690744550-768x673.png" class="img-responsive" width="768" height="673" alt="" loading="lazy"> </div> </div> <div class="column text-side"> <h3>Surprise and delight customers</h3> <div class="wysiwyg bigger"><p><span style="font-weight: 400;">Grab your customer’s attention with hyper-personalized campaigns that can be created and delivered in a scalable way. Marigold enables you to stack your messages with must-see content for every single recipient. You can include things like restocked inventory, recommended products, suggested reading, shopping cart reminders, personalized promotions, single-use coupons, and more. </span></p> </div> </div> </div> </div> </section> <section data-rocket-location-hash="bce938ebcbd647971eeaeb4c2a854a67" class="image-text-left-right pb-default bg-white "> <a name=""></a> <div class="container"> <div class="columns dir-right"> <div class="column image-side relative"> <div class="relative"> <img src="https://meetmarigold.com/wp-content/uploads/2023/08/RTP-04-e1691690784242-768x731.png" class="img-responsive" width="768" height="731" alt="" loading="lazy"> </div> </div> <div class="column text-side"> <h3>Utilize advanced segmentation with ease</h3> <div class="wysiwyg bigger"><p><span style="font-weight: 400;">Sending campaigns to the right people at the right time requires an understanding of who and where they are in real-time. Advanced segmentation makes it easy to create new segments and audiences you may – or may not have – thought about using AI recommendations.</span></p> <div class="text-18p flex lg:block"> <div></div> </div> </div> </div> </div> </div> </section> <section data-rocket-location-hash="e404644da1533373ce70fb153f49c0eb" class="image-text-left-right pb-default bg-white "> <a name=""></a> <div class="container"> <div class="columns dir-right"> <div class="column image-side relative"> <div class="relative"> <img src="https://meetmarigold.com/wp-content/uploads/2023/08/RTP-05-e1691690834690-768x631.png" class="img-responsive" width="768" height="631" alt="" loading="lazy"> </div> </div> <div class="column text-side"> <h3>AI and machine learning recommendations</h3> <div class="wysiwyg bigger"><div class="relative overflow-hidden transition-all max-h-0 duration-700"> <div class="pt-4"> <p class="text-16p leading-relaxed font-light text-gray-darkish mb-8">Spend less time assuming and more time personalizing the content you know will inspire action. Marigold AI uses machine learning to deliver content recommendations in real-time, based on behavioral and contextual data.</p> </div> </div> </div> </div> </div> </div> </section> <section data-rocket-location-hash="e1c27cccf7bf51eefc19a40c00cdc8bb" class="image-text-left-right pb-default bg-white "> <a name=""></a> <div class="container"> <div class="columns dir-right"> <div class="column image-side relative"> <div class="relative"> <img src="https://meetmarigold.com/wp-content/uploads/2023/08/RTP-06-e1691690879147-768x612.png" class="img-responsive" width="768" height="612" alt="" loading="lazy"> </div> </div> <div class="column text-side"> <h3>Customer data profiles always up-to-date</h3> <div class="wysiwyg bigger"><p><span style="font-weight: 400;">Rest easy knowing all of your subscriber data is centralized and reliable, so every personalized campaign is sent without worrying it’s going to the wrong person. Marigold offers customizable integrations with any third-party e-commerce, CRM, mobile, and display partners systems and pulls this information into a 360 degree customer profile.</span></p> </div> </div> </div> </div> </section> </section>   </div> <div data-rocket-location-hash="74986c545514b973d2509dab3827dd00" id="variable-modal" class="modal" aria-hidden="true" aria-describedby="variable-modal-content"> <div data-rocket-location-hash="19ffd69f90d5766d6ce52e7775e37e8a" class="modal-overlay close-modal"></div> <div data-rocket-location-hash="f43233cbbe2a70b959aac9a5209eed72" class="modal-container relative"> <div data-rocket-location-hash="19814f7b632867cd582e34976425757d" class="text-right close-modal close-modal-container"> <button>  <svg class="close-modal" role="img" width="50" height="50" viewBox="0 0 50 50" fill="none" xmlns="http://www.w3.org/2000/svg"> <title>Close Modal</title> <g id="Group 238"> <circle id="Ellipse 26" cx="25" cy="25" r="25" fill="#fb715b" /> <g id="Group 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