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RMN:電商與媒體的未來之道 - INSIDE

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post_list-list_style"> <div class="post_list_item "> <a class="post_category badge" style="background-color: #ea5496" href="https://www.inside.com.tw/category/e-commerce">電商</a> <a class="post_cover " data-gtm-category="" data-gtm-label="" href="https://www.inside.com.tw/feature/rmn/36682-tenmax-interview-rmn-transforms-ecommerce-into-media-platform"> <div class="post_cover_inner" style="background-image: url('https://bucket-image.inkmaginecms.com/version/list/1/image/2024/11/a4ad42ab-ce48-41d8-a86e-e7061d308646.jpg');"> </div> </a> <div class="post_list_item_content"> <h3 class="post_title"> <a class="js-auto_break_title " data-gtm-category="" data-gtm-label="" href="https://www.inside.com.tw/feature/rmn/36682-tenmax-interview-rmn-transforms-ecommerce-into-media-platform" title="專訪 TenMax 邱繼弘:RMN 時代就是「電商媒體化」">專訪 TenMax 邱繼弘:RMN 時代就是「電商媒體化」</a> </h3> <p class="post_description js-auto_break_text">邱繼弘:RMN 對大型電商平台是很明顯的第二成長曲線。你看 Amazon 近年來的做法就知道了,它的手續越來越低,這就是所謂的「電商媒體化」。</p> <ul class="post_meta"> <li class="post_date"> <span>2024/11/05</span> </li> <li> <span class="post_author"> <a href="https://www.inside.com.tw/author/chris" title="Posts by Chris" class="author url fn " data-gtm-category="" data-gtm-label="" rel="author">Chris</a> </span> </li> <li> <a class="hero_slide_tag " data-gtm-category="" data-gtm-label="" href="https://www.inside.com.tw/tag/1066-%E9%9B%BB%E5%95%86">電商</a> 、 <a class="hero_slide_tag " data-gtm-category="" data-gtm-label="" href="https://www.inside.com.tw/tag/23418-rmn">rmn</a> 、 <a class="hero_slide_tag " data-gtm-category="" data-gtm-label="" href="https://www.inside.com.tw/tag/26937-TenMax">TenMax</a> </li> </ul> </div> </div> <div class="post_list_item "> <a class="post_category badge" style="background-color: #ea5496" href="https://www.inside.com.tw/category/microsoft">Microsoft</a> <a class="post_cover " data-gtm-category="" data-gtm-label="" href="https://www.inside.com.tw/feature/rmn/36516-why-is-microsoft-giving-up-its-own-rmn"> <div class="post_cover_inner" style="background-image: url('https://bucket-image.inkmaginecms.com/version/list/1/image/2024/10/6d03e291-41de-403d-8058-31ce6967a8ad.jpg');"> </div> </a> <div class="post_list_item_content"> <h3 class="post_title"> <a class="js-auto_break_title " data-gtm-category="" data-gtm-label="" href="https://www.inside.com.tw/feature/rmn/36516-why-is-microsoft-giving-up-its-own-rmn" title="為什麼微軟要放棄自家的 RMN?">為什麼微軟要放棄自家的 RMN?</a> </h3> <p class="post_description js-auto_break_text">零售媒體再熱門,沒有創造獲利都是空談,對 Microsoft 而言廣告這門生意終究回到利潤率。</p> <ul class="post_meta"> <li class="post_date"> <span>2024/10/18</span> </li> <li> <span class="post_author"> <a href="https://www.inside.com.tw/author/tpg" title="Posts by Taiwan Publisher Group" class="author url fn " data-gtm-category="" data-gtm-label="" rel="author">Taiwan Publisher Group</a> </span> </li> <li> <a class="hero_slide_tag " data-gtm-category="" data-gtm-label="" href="https://www.inside.com.tw/tag/126-%E5%BE%AE%E8%BB%9F">微軟</a> 、 <a class="hero_slide_tag " data-gtm-category="" data-gtm-label="" href="https://www.inside.com.tw/tag/487-microsoft">microsoft</a> 、 <a class="hero_slide_tag " data-gtm-category="" data-gtm-label="" href="https://www.inside.com.tw/tag/23418-rmn">rmn</a> 、 <a class="hero_slide_tag " data-gtm-category="" data-gtm-label="" href="https://www.inside.com.tw/tag/25853-%E9%9B%B6%E5%94%AE%E5%AA%92%E9%AB%94%E7%B6%B2%E8%B7%AF">零售媒體網路</a> </li> </ul> </div> <div class="ad-content"> <!-- Invalid slot size --> </div> </div> <div class="post_list_item "> <a class="post_category badge" style="background-color: #ea5496" href="https://www.inside.com.tw/category/marketing">行銷</a> <a class="post_cover " data-gtm-category="" data-gtm-label="" href="https://www.inside.com.tw/feature/rmn/36512-onead-rmn-webb"> <div class="post_cover_inner" style="background-image: url('https://bucket-image.inkmaginecms.com/version/list/1/image/2024/10/96a3d5d2-53f8-4368-b241-f4d68bb1e28d.jpg');"> </div> </a> <div class="post_list_item_content"> <h3 class="post_title"> <a class="js-auto_break_title " data-gtm-category="" data-gtm-label="" href="https://www.inside.com.tw/feature/rmn/36512-onead-rmn-webb" title="OneAD 發表 RMN DMP「Webb 韋伯」,涵蓋電商、發票等 13 種消費 App 數據源">OneAD 發表 RMN DMP「Webb 韋伯」,涵蓋電商、發票等 13 種消費 App 數據源</a> </h3> <p class="post_description js-auto_break_text">OneAD 總經理葉毓輝強調,比起單純 D2C 的單一品牌官網,能獲取多通路,或是更多性質的零售數據分析出的 insight 會更多元,理論上也更精準。</p> <ul class="post_meta"> <li class="post_date"> <span>2024/10/17</span> </li> <li> <span class="post_author"> <a href="https://www.inside.com.tw/author/chris" title="Posts by Chris" class="author url fn " data-gtm-category="" data-gtm-label="" rel="author">Chris</a> </span> </li> <li> <a class="hero_slide_tag " data-gtm-category="" data-gtm-label="" href="https://www.inside.com.tw/tag/8867-OneAD">OneAD</a> 、 <a class="hero_slide_tag " data-gtm-category="" data-gtm-label="" href="https://www.inside.com.tw/tag/23418-rmn">rmn</a> 、 <a class="hero_slide_tag " data-gtm-category="" data-gtm-label="" href="https://www.inside.com.tw/tag/25853-%E9%9B%B6%E5%94%AE%E5%AA%92%E9%AB%94%E7%B6%B2%E8%B7%AF">零售媒體網路</a> </li> </ul> </div> </div> <div class="post_list_item "> <a class="post_category badge" style="background-color: #ea5496" href="https://www.inside.com.tw/category/e-commerce">電商</a> <a class="post_cover " data-gtm-category="" data-gtm-label="" href="https://www.inside.com.tw/feature/rmn/36509-pchome-rmn-tenmax"> <div class="post_cover_inner" style="background-image: url('https://bucket-image.inkmaginecms.com/version/list/1/image/2024/10/c3f2ef2a-6e39-48a9-ba86-db98233f2d95.jpg');"> </div> </a> <div class="post_list_item_content"> <h3 class="post_title"> <a class="js-auto_break_title " data-gtm-category="" data-gtm-label="" href="https://www.inside.com.tw/feature/rmn/36509-pchome-rmn-tenmax" title="PChome 正式進軍新一波 RMN,選擇 TenMax 作為第一位銷售夥伴">PChome 正式進軍新一波 RMN,選擇 TenMax 作為第一位銷售夥伴</a> </h3> <p class="post_description js-auto_break_text">台灣知名廣告科技公司 TenMax 最近宣布正式成為 PChome Ads 的首位銷售夥伴!這也等於宣告 PChome 正式進軍新型態零售媒體網路領域。</p> <ul class="post_meta"> <li class="post_date"> <span>2024/10/17</span> </li> <li> <span class="post_author"> <a href="https://www.inside.com.tw/author/chris" title="Posts by Chris" class="author url fn " data-gtm-category="" data-gtm-label="" rel="author">Chris</a> </span> </li> <li> <a class="hero_slide_tag " data-gtm-category="" data-gtm-label="" href="https://www.inside.com.tw/tag/1023-PChome">PChome</a> 、 <a class="hero_slide_tag " data-gtm-category="" data-gtm-label="" href="https://www.inside.com.tw/tag/23418-rmn">rmn</a> 、 <a class="hero_slide_tag " data-gtm-category="" data-gtm-label="" href="https://www.inside.com.tw/tag/26937-TenMax">TenMax</a> </li> </ul> </div> <div class="ad-content"> <!-- Invalid slot size --> </div> </div> <div class="post_list_item "> <a class="post_category badge" style="background-color: #ea5496" href="https://www.inside.com.tw/category/marketing">行銷</a> <a class="post_cover " data-gtm-category="" data-gtm-label="" href="https://www.inside.com.tw/feature/rmn/36384-ad2-rmn"> <div class="post_cover_inner" style="background-image: url('https://bucket-image.inkmaginecms.com/version/list/1/image/2024/10/decb34ae-4ab2-48f6-b108-9eae516d5b22.jpg');"> </div> </a> <div class="post_list_item_content"> <h3 class="post_title"> <a class="js-auto_break_title " data-gtm-category="" data-gtm-label="" href="https://www.inside.com.tw/feature/rmn/36384-ad2-rmn" title="Ad2:串連「媒體、科技、數據」的 RMN 2.0 是怎麼打造的?">Ad2:串連「媒體、科技、數據」的 RMN 2.0 是怎麼打造的?</a> </h3> <p class="post_description js-auto_break_text">RMN 2.0 最重要的差別就在於「打破數據封閉藩籬」。2.0 解決了過去 RMN 數據被單一平台綁架的問題,讓品牌客戶能將數據運用到不同的媒體平台上。</p> <ul class="post_meta"> <li class="post_date"> <span>2024/10/02</span> </li> <li> <span class="post_author"> <a href="https://www.inside.com.tw/author/chris" title="Posts by Chris" class="author url fn " data-gtm-category="" data-gtm-label="" rel="author">Chris</a> </span> </li> <li> <a class="hero_slide_tag " data-gtm-category="" data-gtm-label="" href="https://www.inside.com.tw/tag/13547-Ad2">Ad2</a> 、 <a class="hero_slide_tag " data-gtm-category="" data-gtm-label="" href="https://www.inside.com.tw/tag/25853-%E9%9B%B6%E5%94%AE%E5%AA%92%E9%AB%94%E7%B6%B2%E8%B7%AF">零售媒體網路</a> 、 <a class="hero_slide_tag " data-gtm-category="" data-gtm-label="" href="https://www.inside.com.tw/tag/26766-RMN%202.0">RMN 2.0</a> </li> </ul> </div> </div> <div class="post_list_item "> <a class="post_category badge" style="background-color: #ea5496" href="https://www.inside.com.tw/category/marketing">行銷</a> <a class="post_cover " data-gtm-category="" data-gtm-label="" href="https://www.inside.com.tw/feature/rmn/36374-91app-rmn-3"> <div class="post_cover_inner" style="background-image: 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