Product Ethics

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src="https://www.criteo.com/wp-content/uploads/2024/12/24-Coresight-Criteo.com-Assets-Header-Nav-380x175-1.png" class="attachment-full size-full" alt="" decoding="async" srcset="https://www.criteo.com/wp-content/uploads/2024/12/24-Coresight-Criteo.com-Assets-Header-Nav-380x175-1.png 380w, https://www.criteo.com/wp-content/uploads/2024/12/24-Coresight-Criteo.com-Assets-Header-Nav-380x175-1-300x138.png 300w" sizes="(max-width: 380px) 100vw, 380px" /></div> <div class="category-tag">2025 RETAIL MEDIA TRENDS </div> <div class="title">Discover the top trends impacting retail media in the areas of innovation & technology, market shifts, and data & measurement.</div> <span class="displayed-link pseudo-link"> Get the Free Report<span class="arrow-2023"></span> </span> <a class="overlay-link" href="https://go.criteo.com/en/coresight/" target="_blank"></a> </div> </div> </div> </div> </li> <li class="main-menu-item "> <a class="main-menu-item-link" > <span 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.anchor-menu{-ms-flex-align:start;align-items:flex-start}}</style> <section ID="sID-0" class="layout__anchor_menu customizable bg_image" style=" background-image: url(https://www.criteo.com/wp-content/uploads/2021/05/Connected-TV-Header-BG.svg); background-position: center bottom;" > <div class="container"> <div class="row"> <div class="col-lg-10 offset-lg-1 col-xxl-8 offset-xxl-2 text-center"> <div class="intro-block desc-font-size__larger "> <h1 class="uppercase-labels caption mb-stack-4">Product Ethics</h1> <h2 class="title">Guiding our advertising practices</h2> <div class="description"><p>The Criteo Product Ethics Committee acts as a central, cross-functional body to advance a culture of ethical, responsible, and trustworthy AI-driven advertising throughout Criteo activities.</p> </div> </div> </div> </div> <div class="row"> <div class="col-12"> </div> </div> </div> </section> <style>.body-lc-regular-font{font-weight:400}.body-lc-medium-font,.layout__product_details 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class="layout__product_details customizable multiple-rows top_align_columns" style=" padding-top: 80px; padding-bottom: 80px;"> <div class="container"> <div class="row"> <div class="col-lg-6 offset-lg-3 text-center"> </div> </div> <div class="row details-row odd first"> <div class="col-lg-10 offset-lg-1"> <div class="row content-row align-items-center"> <div class="column-left col-lg-6"> <img src="https://www.criteo.com/wp-content/uploads/2022/09/Ethics-Webpage-Image-01.svg" alt=""> </div> <div class="column-right col-lg-6"> <div class="column-right-content"> <div class="description list-style-checkmark"><h4>Our approach to Product Ethics</h4> <p>As a global commerce media company that enables marketers and media owners to drive better commerce outcomes, Criteo aims to embed an ethical approach at each stage of its product development and supply chain.</p> <div class="separator" style="height: 40px;"></div> <h4>Our Product Ethics Committee</h4> <p>The Criteo Product Ethics Committee 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Through the work of the Product Ethics Committee, we strive to address disinformation, as well as carefully understanding the potential impacts of biases in our algorithms, and embedding our values across our advertising campaigns. By steering our ethical standards, the Product Ethics Committee also ensures that we provide our clients and partners with trusted advertising. 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href="https://wfanet.org/leadership/data-ethics#:~:text=Data%20Ethics%20%2D%20The%20Rise%20of%20Morality%20in%20Tech&text=This%20comes%20at%20a%20time,in%20light%20of%20COVID%2D19." target="_blank" rel="noopener">World Federation of Advertisers</a>.</p> </div> </div> </div> <div class="col-lg-6 offset-lg-1"> <div class="row"> <div class="col-lg-6"> <div class="box"> <span class="icon" style="background-image: url(https://www.criteo.com/wp-content/uploads/2022/09/Transparency-Icon.svg) !important;"></span> <h3>Transparency </h3> <div class="description list-style-checkmark"><p>Ensuring our use of data is transparent, easy to understand, and accessible to everyone. This covers the potential social, ethical, and societal impacts of such use.</p> </div> </div> </div> <div class="col-lg-6"> <div class="box"> <span class="icon" style="background-image: url(https://www.criteo.com/wp-content/uploads/2022/09/Respect-Icon.svg) !important;"></span> <h3>Respect</h3> <div class="description list-style-checkmark"><p>Understanding and respecting the interests of all parties and protecting the widely accepted human rights (privacy, dignity, diversity, fairness, equality, autonomy and freedom).</p> </div> </div> </div> <div class="col-lg-6"> <div class="box"> <span class="icon" style="background-image: url(https://www.criteo.com/wp-content/uploads/2022/09/Fairness-Icon.svg) !important;"></span> <h3>Fairness </h3> <div class="description list-style-checkmark"><p>Monitoring fairness continuously in advertising practices to avoid replicating biases, discrimination, or exclusion.</p> </div> </div> </div> <div class="col-lg-6"> <div class="box"> <span class="icon" style="background-image: url(https://www.criteo.com/wp-content/uploads/2022/09/Accountability-Icon.svg) !important;"></span> <h3>Accountability </h3> <div class="description list-style-checkmark"><p>Holding Criteo, as well as our partners and clients, accountable for the use of data.</p> </div> </div> </div> </div> </div> </div> </div> </section> <style>.body-lc-regular-font{font-weight:400}.body-lc-medium-font{font-weight:500}.body-lc-semibold-font{font-weight:600}.bnw-filters{filter:grayscale(100) brightness(1) contrast(2);mix-blend-mode:multiply}@media (max-width:991.98px){.layout__cta_block .button{margin-top:24px}}.layout__cta_block h1,.layout__cta_block h2,.layout__cta_block h3,.layout__cta_block h4,.layout__cta_block p{color:#fff}.layout__cta_block h1 span,.layout__cta_block h2 span,.layout__cta_block h3 span,.layout__cta_block h4 span,.layout__cta_block p span{color:#fff!important}.layout__cta_block a{text-decoration:underline}.layout__cta_block h1,.layout__cta_block h2,.layout__cta_block h3,.layout__cta_block h4{margin-bottom:24px}.layout__cta_block p:last-of-type{margin-bottom:0}@media (min-width:992px){.layout__cta_block #cta_block_right{display:-ms-flexbox;display:flex;-ms-flex-align:center;align-items:center;-ms-flex-pack:center;justify-content:center}}.layout__cta_block.steel{background-color:#d3d6e5!important}.layout__cta_block.steel h1,.layout__cta_block.steel h1 span,.layout__cta_block.steel h2,.layout__cta_block.steel h2 span,.layout__cta_block.steel h3,.layout__cta_block.steel h3 span,.layout__cta_block.steel h4,.layout__cta_block.steel h4 span,.layout__cta_block.steel p,.layout__cta_block.steel p span{color:#000!important}.layout__cta_block.steel button{background-color:#2a2974!important;color:#fff!important;border:none}.layout__cta_block.steel button .arrow-2023{background-image:url(/wp-content/themes/criteo2017/img/arrow-2023-white.svg)}.layout__cta_block.steel button:hover{background-color:#fff!important;color:#000!important}.layout__cta_block.steel button:hover .arrow-2023{background-image:url(/wp-content/themes/criteo2017/img/arrow-2023-black.svg)}</style><style>@media (max-width: 767px) {#sID-3{ margin-top: -160px !important;}}</style> <div class="container slightly-wider"> <section ID="sID-3" class="layout__cta_block customizable Sunrise" style=" margin-top: -116px; margin-bottom: 120px;" > <div class="align-items-center d-flex"> <div class="container"> <div class="row"> <div class="col-12 col-lg-8 offset-lg-0"> <h4>Our commitment to positive impact beyond our industry.</h4> <p>Our Corporate Social Responsibility agenda is more than words on paper. 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