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itemprop="url"> Login </a> </li><li> <a href="/signup" class="button navButton" itemprop="url"> Plans & Pricing </a> </li></ul> </nav> </div> </div> </div> </div> <div class="primaryAndSecondaryContainer"> <div class="primaryAndSecondaryContent"> <div class="primaryContentContainer"> <section class="primaryContent" role="main"> <div class="pageTitleContainer blockWrap_e3911bfec4ed4338a64fb74b395938d2 fsMed txa1 bmg0 lstsy1 bw0 sy0"> <div class="blockContent pageTitleContent block_e3911bfec4ed4338a64fb74b395938d2 layoutA"> <h1 class="pageTitle">Contractor Marketing</h1> </div> </div> <div class="blockContainer blockWrap_e9e3b1fd9b8549dda797e64558890e5f fsMed txa0 bmg0 lstsy1 bw0 sy0"> <div class="blockContent block_e9e3b1fd9b8549dda797e64558890e5f industryIntro"> <div class="blockInnerContent"> <h2 class="contentTitle">#1 Marketing Platform® for <span> Contractors</span></h2> </div> </div> </div> <div class="blockContainer blockWrap_f8878bb507024064953ea859c410c0ba fsMed txa0 bmg0 lstSyNrmlzd bw0 sy0"> <div class="blockContent block_f8878bb507024064953ea859c410c0ba layoutA"> <div class="blockText"> <div class="blockInnerContent" ><ul class="unstyledList"><li>Marketing</li><li><a href="/contractor-leads">Exclusive Leads</a></li><li><a href="/contractor-seo">SEO & Content</a></li><li><a href="/contractor-social-media">Social Media</a></li><li><a href="/contractor-website-design">Websites</a></li><li><a href="/marketing-software-for-contractors">Platform</a></li></ul></div> </div> </div> </div> <div class="blockContainer blockWrap_e3e6a090af954e8297017471fd01a5bf fsMed txa0 bmg0 lstsy1 bw0 sy0"> <div class="blockContent block_e3e6a090af954e8297017471fd01a5bf industryIntro"> <div class="blockInnerContent"> <div class="maxWidth--content"><h2 class="contentTitle">Modern marketing to grow your <span> contracting business</span></h2></div> </div> </div> </div> <div class="blockContainer blockWrap_b2be9fd9b0974e1ebdb80e00b9c3768c fsMed txa0 bmg0 lstSyNrmlzd bw0 sy0" 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</li> </ul> </div> <div class="blockText"> <div class="blockInnerContent" itemprop="description"><div class="maxWidth--content"><p>Grow your business with the #1 Marketing Platform® for contractors and a dedicated marketing team that understands the contracting business.</p><p><a href="https://www.marketing360.com/get-pricing?ind=Contractor" class="button">Plans & Pricing</a></p></div></div> </div> </div> </div> <div class="blockContainer blockWrap_ad9912d5362f4414bf08ad96a821754b fsMed txa0 bmg0 lstsy1 bw0 sy0 blockAnim blockAnim--hidden blockAnim--fadeUp" itemscope itemtype="http://schema.org/VideoGallery"> <div class="blockContent videoGallery block_ad9912d5362f4414bf08ad96a821754b layoutA hasStackedGallery hasModalVideoGallery ratio16x9Images fixedAspectRatioImages" data-img-server="https://static.mywebsites360.com" data-gallery-block-id="ad9912d5362f4414bf08ad96a821754b" data-vids-array-id="vids_ad9912d5362f4414bf08ad96a821754b" data-image-count="1"> <div class="blockImg"> <ul class="stackedGallery galleryWrapper"> <li class="stackedGallery-item"> <div class="videoGallery-vid"> <div class="contentImg imgShape ratio16x9Img imgShape--hasPlayBtn"><img src="https://static.mywebsites360.com/c7cc6c7a55d9438c8f49111c9b6bf109/i/f8718367277c46cbb1eeb4574a8df779/20/4SoifmQp45JMgBnHfDjK2/blankForVideo.png" data-asset="f8718367277c46cbb1eeb4574a8df779" alt="blankForVideo.png" data-mod="width:205" class="contentImg" tabindex="0" data-field-index="0"><div class="vidPlayBtn-wrap"><svg class="vidPlayBtn vidPlayBtn--center" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 314.7 314.7"><circle class="vidPlayBtn-circle" cx="157.3" cy="157.3" r="150.4" fill="none" /><polygon class="vidPlayBtn-icon" points="108,76.1 248.7,157.3 108,238.6 "/></svg></div></div> </div> </li> </ul> </div> <script> var vids_ad9912d5362f4414bf08ad96a821754b = [ '<iframe src="https://www.youtube.com/embed/5pxkiMRgoGQ?autoplay=1" frameborder="0" allowfullscreen height="450" width="800"></iframe>' ]; </script> </div> </div> <div class="blockContainer blockWrap_e23a5cdf921c4193ba4ed5f5c3a586eb fsMed txa0 bmg0 lstSyNrmlzd bw0 sy0"> <div class="blockContent block_e23a5cdf921c4193ba4ed5f5c3a586eb layoutA"> <div class="blockText"> <h2 class="contentTitle"><span class="maxWidth--contentTitle">Contractor marketing to grow your business</span></h2> <div class="blockInnerContent" ><div class="maxWidth--content"><p>There are hundreds of thousands of contractors operating in the US, many of whom are competing for the same small group of customers. Contractors that don’t want to get lost in the crowd need to learn how to stand out. </p><p>Getting found by your target audience is just the first step. You also need to make sure that they choose you over your competitors. The right contractor marketing strategy can help you do both.</p><p>Contractor marketing shines a light on what makes your business different and gives you the tools you need to stand out. It gets you in front of the right people — prospective customers looking for the contracting services you provide — in the right place and at the right time.</p></div></div> </div> </div> </div> <div class="simpleList itemsCollectionContainer blockWrap_bae9186d40be4e62a166806d2773c549 fsMed txa0 bmg0 lstSyNrmlzd bw0 sy0"> <div class="blockContent block_bae9186d40be4e62a166806d2773c549 layoutA"> <div class="itemsCollectionContent items_bae9186d40be4e62a166806d2773c549 gridView cols2 itmBw0 itmSy0 txa1" data-columns="2"> <div class="item itemPreview"> <div class="itemContent"> <h2 class="contentTitle">5 reasons to use a contractor marketing platform</h2> <div class="itemInnerContent"><p><a href="https://www.marketing360.com/get-pricing?ind=Contractor" class="button">Plans & Pricing</a></p></div> </div> </div> <div class="item itemPreview"> <div class="itemContent"> <div class="itemInnerContent"><ul class="unstyledList"><li><strong>1. Everything you need in one place: </strong>An effective contractor marketing strategy consists of many different channels, from social media and content marketing to paid advertising. Managing every channel, one by one, can get complicated. Having Marketing 360®’s contractor marketing platform simplifies your marketing strategy by giving you everything you need to manage it from one place.</li><li></li><li></li></ul><ul class="unstyledList"><li><strong>2. Streamline your marketing: </strong>These days, contractors need to take advantage of multiple marketing channels in order to succeed, and none of them should be operating in a silo. Modern contractor marketing channels work better together. With a singular contractor marketing platform, you can easily and seamlessly streamline your marketing strategy across multiple channels.</li><li></li><li></li><li></li></ul><ul class="unstyledList"><li><strong>3. Save time: </strong>Most modern contractors have more than enough on their plates already, and don’t have time to devote to marketing, which can be a full-time job in itself. By simplifying your marketing strategy and allowing you to manage it all from one place, Marketing 360®’s contractor marketing platform can help you save time and free up your schedule. </li><li></li><li></li><li></li></ul><ul class="unstyledList"><li><strong>4. Save money: </strong>From a contractor website builder to social media management software and a CRM, contractors need several different tools in order to effectively market and manage their business. They can all add up fast. Marketing 360® saves you money by giving you all the tools you need in a single contractor marketing platform. </li><li></li></ul><ul class="unstyledList"><li><strong>5. Monitor and maximize your performance: </strong>Which marketing channels are driving the best results for your contracting business? Where are your best leads coming from? How can you make the most of your marketing investment? Marketing 360®’s contractor marketing platform allows you to monitor and maximize your marketing efforts across multiple channels. </li><li></li></ul></div> </div> </div> </div> </div> </div> <div class="blockContainer blockWrap_b0a6e76168474a8b85c4f6c7a7dcd26b fsMed txa0 bmg0 lstSyNrmlzd bw0 sy0"> <div class="blockContent block_b0a6e76168474a8b85c4f6c7a7dcd26b layoutA"> <div class="blockText"> <h2 class="contentTitle">Must-have marketing channels for contractors</h2> </div> </div> </div> <div class="fullDetailsContainer blockWrap_ca9bcc509c3e473ea028bb8febcb8be6 "> <div class="fullDetailsItem"> <div class="blockContainer blockWrap_zeBLPw1FlxODqc7O fsMed txa0 bmg0 lstSyNrmlzd bw0 sy0" data-is-primary="true" data-group="cac60802744b4cdaaf987e3b9c29be58"> <div class="blockContent block_zeBLPw1FlxODqc7O layoutA faqPrimary"> <div class="blockText"> <h2 class="contentTitle">SEO & Content</h2> </div> </div> </div> <div class="blockContainer blockWrap_UFXoVgvNsXHAYPhd fsMed txa0 bmg0 lstSyNrmlzd bw0 sy0 blockAnim blockAnim--hidden blockAnim--fadeUp" data-group="cac60802744b4cdaaf987e3b9c29be58"> <div class="blockContent block_UFXoVgvNsXHAYPhd layoutC layoutC--vAlign1 imgWidth--50 hasImg"> <div class="blockImg"><img src="https://static.mywebsites360.com/c7cc6c7a55d9438c8f49111c9b6bf109/i/c85cac57d5fe40ac9eb808ad0d825594/20/4SoifmQp45JMgBnHndfLg/ContentContractor.png" data-asset="c85cac57d5fe40ac9eb808ad0d825594" alt="Contractor SEO" title="Woman using a tablet overlaid with local Google maps listing for a chiropractor" data-mod="width:700" data-tags="["Contractor"]" class="contentImg"> </div> <div class="blockText"> <h2 class="contentTitle"><span class="maxWidth--contentTitle">SEO and content marketing</span></h2> <div class="blockInnerContent" ><div class="maxWidth--content"><p>Most people don’t find contractors in the Yellow Pages or by word of mouth anymore. They find contractors on a search engine, like Google or Bing. Contractor SEO (search engine optimization) and content marketing are essential pieces of the puzzle if you want to rank on the SERPs (search engine results pages) and get found. </p><p><a href="https://www.marketing360.com/get-pricing?ind=Contractor" class="button">Plans & Pricing</a></p></div></div> </div> </div> </div> </div> <div class="fullDetailsItem"> <div class="blockContainer blockWrap_zeBLPw1FlxODqc7O fsMed txa0 bmg0 lstSyNrmlzd bw0 sy0" data-is-primary="true" data-group="c3af89fcdac7443aa1b16c764c1a413d"> <div class="blockContent block_zeBLPw1FlxODqc7O layoutA faqPrimary"> <div class="blockText"> <h2 class="contentTitle">Email & Text</h2> </div> </div> </div> <div class="blockContainer blockWrap_QArNTsqXTBQouVs2 fsMed txa0 bmg0 lstSyNrmlzd bw0 sy0 blockAnim blockAnim--hidden blockAnim--fadeUp" data-group="c3af89fcdac7443aa1b16c764c1a413d"> <div class="blockContent block_QArNTsqXTBQouVs2 layoutD layoutD--vAlign1 imgWidth--50 hasImg"> <div class="blockImg"><img src="https://static.mywebsites360.com/c7cc6c7a55d9438c8f49111c9b6bf109/i/e6e796f2099c4fd98b8ddcea4acae46f/20/4SoifmQp45JMgBnHndfLg/SMS-Contractor.png" data-asset="e6e796f2099c4fd98b8ddcea4acae46f" alt="Contractor text message marketing" title="Smiling couple looking at smartphone overlaid with a marketing text and social ad for a contractor" data-mod="width:700" data-tags="["Contractor"]" class="contentImg"> </div> <div class="blockText"> <h2 class="contentTitle"><span class="maxWidth--contentTitle">Email and text message marketing</span></h2> <div class="blockInnerContent" ><div class="maxWidth--content"><p>If there’s one skill every successful contractor needs, it’s the ability to communicate effectively. Luckily, email and text message marketing can help. With email and text message marketing, contractors can nurture leads, keep customers up to date on projects, stay top of mind and more. </p><p><a href="https://www.marketing360.com/get-pricing?ind=Contractor" class="button">Plans & Pricing</a></p></div></div> </div> </div> </div> </div> <div class="fullDetailsItem"> <div class="blockContainer blockWrap_zeBLPw1FlxODqc7O fsMed txa0 bmg0 lstSyNrmlzd bw0 sy0" data-is-primary="true" data-group="af7b7844b4404afaa53e4649fc44efb6"> <div class="blockContent block_zeBLPw1FlxODqc7O layoutA faqPrimary"> <div class="blockText"> <h2 class="contentTitle">Social Media</h2> </div> </div> </div> <div class="blockContainer blockWrap_UFXoVgvNsXHAYPhd fsMed txa0 bmg0 lstSyNrmlzd bw0 sy0 blockAnim blockAnim--hidden blockAnim--fadeUp" data-group="af7b7844b4404afaa53e4649fc44efb6"> <div class="blockContent block_UFXoVgvNsXHAYPhd layoutC layoutC--vAlign1 imgWidth--50 hasImg"> <div class="blockImg"><img src="https://static.mywebsites360.com/c7cc6c7a55d9438c8f49111c9b6bf109/i/b5e811f10263488280c50f803ad633b7/20/4SoifmQp45JMgBnHndfLg/Social-Contractor.png" data-asset="b5e811f10263488280c50f803ad633b7" alt="Contractor social media management" title="Man in kitchen with tablet overlaid with social posts and a checkmark indicating social posts were scheduled" data-mod="width:700" data-tags="["Contractor"]" class="contentImg"> </div> <div class="blockText"> <h2 class="contentTitle"><span class="maxWidth--contentTitle">Social media marketing</span></h2> <div class="blockInnerContent" ><div class="maxWidth--content"><p>Facebook, Instagram and LinkedIn are some of the most popular online destinations these days. Social media users aren’t just connecting with friends and family — they’re looking for new brands and businesses. Social media marketing allows you to build a presence where your customers are already spending their time online.</p><p><a href="https://www.marketing360.com/get-pricing?ind=Contractor" class="button">Plans & Pricing</a></p></div></div> </div> </div> </div> </div> <div class="fullDetailsItem"> <div class="blockContainer blockWrap_zeBLPw1FlxODqc7O fsMed txa0 bmg0 lstSyNrmlzd bw0 sy0" data-is-primary="true" data-group="b0cb27154ecb46ecb1cee58eeea32937"> <div class="blockContent block_zeBLPw1FlxODqc7O layoutA faqPrimary"> <div class="blockText"> <h2 class="contentTitle">Online Advertising</h2> </div> </div> </div> <div class="blockContainer blockWrap_QArNTsqXTBQouVs2 fsMed txa0 bmg0 lstSyNrmlzd bw0 sy0 blockAnim blockAnim--hidden blockAnim--fadeUp" data-group="b0cb27154ecb46ecb1cee58eeea32937"> <div class="blockContent block_QArNTsqXTBQouVs2 layoutD layoutD--vAlign1 imgWidth--50 hasImg"> <div class="blockImg"><img src="https://static.mywebsites360.com/c7cc6c7a55d9438c8f49111c9b6bf109/i/bbcab13d08094ec8b789bbf76bb98645/20/4SoifmQp45JMgBnHndfLg/Contractor.png" data-asset="bbcab13d08094ec8b789bbf76bb98645" alt="Contractor.png" data-mod="width:700" data-tags="["Contractor"]" class="contentImg"> </div> <div class="blockText"> <h2 class="contentTitle"><span class="maxWidth--contentTitle">Online advertising</span></h2> <div class="blockInnerContent" ><div class="maxWidth--content"><p>Contractor leads and customers may be spending their time in many different places online, from Facebook to Google and YouTube. Multi-channel advertising is key to making sure your contracting business is visible wherever your best leads and customers are spending their time online — and to making sure they choose you. </p><p><a href="https://www.marketing360.com/get-pricing?ind=Contractor" class="button">Plans & Pricing</a></p></div></div> </div> </div> </div> </div> <div class="fullDetailsItem"> <div class="blockContainer blockWrap_zeBLPw1FlxODqc7O fsMed txa0 bmg0 lstSyNrmlzd bw0 sy0" data-is-primary="true" data-group="e8b75f31f20d42999d3cb3270fccfd74"> <div class="blockContent block_zeBLPw1FlxODqc7O layoutA faqPrimary"> <div class="blockText"> <h2 class="contentTitle">Reputation</h2> </div> </div> </div> <div class="blockContainer blockWrap_UFXoVgvNsXHAYPhd fsMed txa0 bmg0 lstSyNrmlzd bw0 sy0 blockAnim blockAnim--hidden blockAnim--fadeUp" data-group="e8b75f31f20d42999d3cb3270fccfd74"> <div class="blockContent block_UFXoVgvNsXHAYPhd layoutC layoutC--vAlign1 imgWidth--50 hasImg"> <div class="blockImg"><img src="https://static.mywebsites360.com/c7cc6c7a55d9438c8f49111c9b6bf109/i/b463a6c79aa648a4a38b059283504bd2/20/4SoifmQp45JMgBnHndfLg/Reputation-Contractor.png" data-asset="b463a6c79aa648a4a38b059283504bd2" alt="Contractor reputation management" title="Smiling contractor with tablet overlaid with a total reviews graphic and a checkmark that says 'new review'" data-mod="width:700" data-tags="["Contractor"]" class="contentImg"> </div> <div class="blockText"> <h2 class="contentTitle"><span class="maxWidth--contentTitle">Reputation management</span></h2> <div class="blockInnerContent" ><div class="maxWidth--content"><p>It can take a lot of trust to work with a contractor, especially for new leads being introduced to your business for the first time. One of the best ways to build trust and win these new leads is to actively manage your reputation and get reviews. With the right reputation management strategy, you can become the highest-rated contractor in your area. </p><p><a href="https://www.marketing360.com/get-pricing?ind=Contractor" class="button">Plans & Pricing</a></p></div></div> </div> </div> </div> </div> </div> <div class="simpleList itemsCollectionContainer blockWrap_fc5cffac8b0744d598df7f5b79c137da fsMed txa0 bmg0 lstSyNrmlzd bw0 sy0"> <div class="blockContent block_fc5cffac8b0744d598df7f5b79c137da layoutA"> <div class="itemsCollectionContent items_fc5cffac8b0744d598df7f5b79c137da gridView oneColCenter oneColWdth4 cols1 itmBw0 itmSy1 txa1" data-columns="1"> <div class="item itemPreview"> <div class="itemContent"> <h2 class="contentTitle"><div class="maxWidth--itemContentTitle">Let us help you conquer key contractor marketing channels</div></h2> <div class="itemInnerContent"><p><a href="https://www.marketing360.com/get-pricing?ind=Contractor" class="button">Plans & Pricing</a></p></div> </div> </div> </div> </div> </div> <div class="blockContainer blockWrap_b019973c766b42c09bfa6be43c537ff7 fsMed txa0 bmg0 lstSyNrmlzd bw0 sy0"> <div class="blockContent block_b019973c766b42c09bfa6be43c537ff7 layoutA"> <div class="blockText"> <h2 class="contentTitle">The benefits of working with a contractor marketing team</h2> </div> </div> </div> <div class="simpleList itemsCollectionContainer blockWrap_cc90a27c6b5e47fc84772bf3f52a22ba fsMed txa0 bmg0 lstSyNrmlzd bw0 sy0"> <div class="blockContent block_cc90a27c6b5e47fc84772bf3f52a22ba layoutA"> <div class="itemsCollectionContent items_cc90a27c6b5e47fc84772bf3f52a22ba gridView cols2 itmBw0 itmSy1 txa1" data-columns="2"> <div class="item itemPreview hasImg fixedAspectRatioImages"> <div class="itemImg"><div class="contentImg imgShape ratio4x3Img"><img src="https://static.mywebsites360.com/c7cc6c7a55d9438c8f49111c9b6bf109/i/e1a2e15a3dce4eabb7efdcfaa74fdf5a/20/nGa1B4aos8qcQp1gSrg/commissions%402x.png" data-asset="e1a2e15a3dce4eabb7efdcfaa74fdf5a" alt="commissions@2x.png" data-mod="cover:55" class="contentImg"></div> </div> <div class="itemContent"> <h2 class="contentTitle">Do more for less</h2> <div class="itemInnerContent"><p>Most contractors who manage their own marketing don’t have the resources to focus on more than one marketing strategy or task at a time. But, when you work with the contractor marketing team at Marketing 360®, you get access to Designers, Content Marketing Specialists, Social Media Managers and other marketing professionals who can help you do more for less.</p></div> </div> </div> <div class="item itemPreview hasImg fixedAspectRatioImages"> <div class="itemImg"><div class="contentImg imgShape ratio4x3Img"><img src="https://static.mywebsites360.com/c7cc6c7a55d9438c8f49111c9b6bf109/i/b66c3753557045fbb3b3d1fb5e40ffff/20/nGa1B4aos8qcQp1gSrg/freeTime%402x.png" data-asset="b66c3753557045fbb3b3d1fb5e40ffff" alt="freeTime@2x.png" data-mod="cover:55" class="contentImg"></div> </div> <div class="itemContent"> <h2 class="contentTitle">Free up your schedule</h2> <div class="itemInnerContent"><p>As a contractor, you want your schedule to be devoted to serving your customers, not marketing your business. But, effective contractor marketing takes time. By working with the Marketing 360® marketing team, your marketing will be covered, so that you can free up your busy schedule for what matters most — serving your customers.</p></div> </div> </div> <div class="item itemPreview hasImg fixedAspectRatioImages"> <div class="itemImg"><div class="contentImg imgShape ratio4x3Img"><img src="https://static.mywebsites360.com/c7cc6c7a55d9438c8f49111c9b6bf109/i/f5187ec3c82c4016b32a69159a150658/20/nGa1B4aos8qcQp1gSrg/trends%402x.png" data-asset="f5187ec3c82c4016b32a69159a150658" alt="trends@2x.png" data-mod="cover:55" class="contentImg"></div> </div> <div class="itemContent"> <h2 class="contentTitle">Stay up to date with the latest trends</h2> <div class="itemInnerContent"><p>Things are always changing in the world of contractor marketing. What worked yesterday won’t necessarily work tomorrow, and if you want to stay successful, you need to learn to adapt. The marketing team at Marketing 360® works hard to stay up to date with the latest contractor marketing trends, so you don’t have to.</p></div> </div> </div> <div class="item itemPreview hasImg fixedAspectRatioImages"> <div class="itemImg"><div class="contentImg imgShape ratio4x3Img"><img src="https://static.mywebsites360.com/c7cc6c7a55d9438c8f49111c9b6bf109/i/ee2663c488024a4588ed06b36603264a/20/nGa1B4aos8qcQp1gSrg/roi%402x.png" data-asset="ee2663c488024a4588ed06b36603264a" alt="roi@2x.png" data-mod="cover:55" class="contentImg"></div> </div> <div class="itemContent"> <h2 class="contentTitle">Maximize your ROI</h2> <div class="itemInnerContent"><p>Most contractors don’t have a bottomless marketing budget they can burn through until they find a strategy that works for them. But unfortunately, there’s no one-size-fits-all contractor marketing strategy. Marketing 360®’s contractor marketing professionals can help you make the most of your budget and find a strategy that works for your business.</p></div> </div> </div> <div class="item itemPreview hasImg fixedAspectRatioImages"> <div class="itemImg"><div class="contentImg imgShape ratio4x3Img"><img src="https://static.mywebsites360.com/c7cc6c7a55d9438c8f49111c9b6bf109/i/cc4685d4621c4bf6a03bf78181d10cbf/20/nGa1B4aos8qcQp1gSrg/focus%402x.png" data-asset="cc4685d4621c4bf6a03bf78181d10cbf" alt="focus@2x.png" data-mod="cover:55" class="contentImg"></div> </div> <div class="itemContent"> <h2 class="contentTitle">Focus on what matters most</h2> <div class="itemInnerContent"><p>No one becomes a contractor because they have a passion for contractor marketing. They do it because they want to serve their customers and community. By working with the Marketing 360® marketing team, you can take contractor marketing off your plate so you can focus on what really matters — serving your customers.</p></div> </div> </div> </div> </div> </div> <div class="blockContainer blockWrap_f9a91e2902ca45169e474317f5f18f82 fsMed txa0 bmg0 lstSyNrmlzd bw0 sy0"> <div class="blockContent block_f9a91e2902ca45169e474317f5f18f82 layoutA"> <div class="blockText"> <h2 class="contentTitle">Contractor marketing FAQs</h2> </div> </div> </div> <div class="fullDetailsContainer blockWrap_c672c70461864ab39c036a740665195b collapsibleFaqs"> <div class="fullDetailsItem"> <div class="blockContainer blockWrap_re8UxXD69fWvam6i fsMed txa0 bmg0 lstSyNrmlzd bw0 sy0" data-is-primary="true" data-group="f4077b93a5524cbcbec410d672444224"> <div class="blockContent block_re8UxXD69fWvam6i layoutA faqPrimary"> <div class="blockText"> <h2 class="contentTitle">Why is contractor marketing important?</h2> </div> </div> </div> <div class="blockContainer blockWrap_L8rUKOSK3Akui1Bm fsMed txa0 bmg0 lstSyNrmlzd bw0 sy0" data-group="f4077b93a5524cbcbec410d672444224"> <div class="blockContent block_L8rUKOSK3Akui1Bm layoutA"> <div class="blockText"> <div class="blockInnerContent" ><div class="maxWidth--content"><p>With so many contractors out there competing for the same group of leads, it’s imperative to find a way to stand out from the crowd and get noticed. The right contractor marketing strategy can help you do just that. Contractor marketing is no longer optional for modern contractors who want to succeed. It’s a critical piece of the puzzle.</p></div></div> </div> </div> </div> </div> <div class="fullDetailsItem"> <div class="blockContainer blockWrap_re8UxXD69fWvam6i fsMed txa0 bmg0 lstSyNrmlzd bw0 sy0" data-is-primary="true" data-group="f5247b7fdec3423d886ed07b10fff11e"> <div class="blockContent block_re8UxXD69fWvam6i layoutA faqPrimary"> <div class="blockText"> <h2 class="contentTitle">How do you create a contractor marketing strategy?</h2> </div> </div> </div> <div class="blockContainer blockWrap_L8rUKOSK3Akui1Bm fsMed txa0 bmg0 lstSyNrmlzd bw0 sy0" data-group="f5247b7fdec3423d886ed07b10fff11e"> <div class="blockContent block_L8rUKOSK3Akui1Bm layoutA"> <div class="blockText"> <div class="blockInnerContent" ><div class="maxWidth--content"><p>There’s no such thing as a single contractor marketing strategy that will work for every contracting business. Finding the right strategy for your business starts with identifying who your target audience is, where they spend their time online and what message will resonate with them, as well as your goals and budget.</p></div></div> </div> </div> </div> </div> <div class="fullDetailsItem"> <div class="blockContainer blockWrap_re8UxXD69fWvam6i fsMed txa0 bmg0 lstSyNrmlzd bw0 sy0" data-is-primary="true" data-group="c8d14e0362304eaea1f8ff4033889cdd"> <div class="blockContent block_re8UxXD69fWvam6i layoutA faqPrimary"> <div class="blockText"> <h2 class="contentTitle">What does inbound marketing look like for contractors?</h2> </div> </div> </div> <div class="blockContainer blockWrap_L8rUKOSK3Akui1Bm fsMed txa0 bmg0 lstSyNrmlzd bw0 sy0" data-group="c8d14e0362304eaea1f8ff4033889cdd"> <div class="blockContent block_L8rUKOSK3Akui1Bm layoutA"> <div class="blockText"> <div class="blockInnerContent" ><div class="maxWidth--content"><p>Inbound marketing is a strategic contractor marketing approach that focuses on getting found by your target audience online, and then turning those leads into customers. It's the opposite of outbound marketing, which involves cold-calling and buying contractor leads. Some common inbound marketing tactics for contractors include SEO, content marketing, social media marketing and search advertising.</p></div></div> </div> </div> </div> </div> <div class="fullDetailsItem"> <div class="blockContainer blockWrap_re8UxXD69fWvam6i fsMed txa0 bmg0 lstSyNrmlzd bw0 sy0" data-is-primary="true" data-group="f3ba0298ba5d4dbc8a673a2ac0b0bdd8"> <div class="blockContent block_re8UxXD69fWvam6i layoutA faqPrimary"> <div class="blockText"> <h2 class="contentTitle">How do you generate business leads?</h2> </div> </div> </div> <div class="blockContainer blockWrap_L8rUKOSK3Akui1Bm fsMed txa0 bmg0 lstSyNrmlzd bw0 sy0" data-group="f3ba0298ba5d4dbc8a673a2ac0b0bdd8"> <div class="blockContent block_L8rUKOSK3Akui1Bm layoutA"> <div class="blockText"> <div class="blockInnerContent" ><div class="maxWidth--content"><p>There are a number of ways to generate leads for your contracting business. Some common contractor-lead-generation strategies include SEO, pay-per-click (PPC) advertising, social media marketing and content marketing. It’s also a good idea to attend local events, sponsor community programs or partner with other businesses in your industry.</p></div></div> </div> </div> </div> </div> </div> <div class="simpleList itemsCollectionContainer blockWrap_b8c3e678ef794d3db398d3db2c1ee4d5 fsMed txa0 bmg0 lstSyNrmlzd bw0 sy0"> <div class="blockContent block_b8c3e678ef794d3db398d3db2c1ee4d5 layoutA"> <div class="itemsCollectionContent items_b8c3e678ef794d3db398d3db2c1ee4d5 gridView oneColCenter oneColWdth4 cols1 itmBw0 itmSy1 txa1" data-columns="1"> <div class="item itemPreview"> <div class="itemContent"> <h2 class="contentTitle"><div class="maxWidth--itemContentTitle">Grow your business with a dedicated marketing team</div></h2> <div class="itemInnerContent"><p><a href="https://www.marketing360.com/get-pricing?ind=Contractor" class="button">Plans & Pricing</a></p></div> </div> </div> </div> </div> </div> <div class="blockContainer blockWrap_fae0e03525ae4051b88df44ae7dfe5bd fsMed txa0 bmg0 lstSyNrmlzd bw0 sy0 blockAnim blockAnim--hidden blockAnim--fadeUp"> <div class="blockContent block_fae0e03525ae4051b88df44ae7dfe5bd layoutA"> <div class="blockText"> <h2 class="contentTitle"><span class="maxWidth--contentTitle">Real contractors real results</span></h2> <div class="blockInnerContent" ><div class="maxWidth--content"><p>As a contractor your business is only as strong as your stream of leads. Marketing 360® has helped contractors like yourself build their brand presence, improve their business operations and drive contractor leads.</p></div></div> </div> </div> </div> <div class="blockContainer blockWrap_db9ab87eaf3246a7bd80cc038b79be3f fsMed txa0 bmg0 lstSyNrmlzd bw0 sy0 blockAnim blockAnim--hidden blockAnim--fade"> <div class="blockContent block_db9ab87eaf3246a7bd80cc038b79be3f layoutA hasImg imgOnly"> <div class="blockImg"><img src="https://static.mywebsites360.com/c7cc6c7a55d9438c8f49111c9b6bf109/i/d90815a6dd7a41a696634558001291bd/20/GCuCv726gZycFxatRCb86Y/contractor.png" data-asset="d90815a6dd7a41a696634558001291bd" alt="contractor.png" data-mod="width:1205" class="contentImg"> </div> </div> </div> <div class="blockContainer blockWrap_bfb7fd1bab054a04bb1031ffa00e06d4 fsMed txa0 bmg0 lstSyNrmlzd bw0 sy0 blockAnim blockAnim--hidden blockAnim--fade"> <div class="blockContent block_bfb7fd1bab054a04bb1031ffa00e06d4 layoutA"> <div class="blockText"> <h2 class="contentTitle"><span class="maxWidth--contentTitle">After one year with Marketing 360®, contractors saw these fantastic results*</span></h2> </div> </div> </div> <div class="simpleList itemsCollectionContainer blockWrap_e11d89ab014f473b87b0676bb8e6afbb fsMed txa0 bmg0 lstSyNrmlzd bw0 sy0 blockAnim blockAnim--hidden blockAnim--fadeUp"> <div class="blockContent block_e11d89ab014f473b87b0676bb8e6afbb layoutA"> <div class="itemsCollectionContent items_e11d89ab014f473b87b0676bb8e6afbb gridView cols2 itmBw0 itmSy1 txa1" data-columns="2"> <div class="item itemPreview"> <div class="itemContent"> <h2 class="contentTitle"><div class="maxWidth--itemContentTitle">1,298% increase in website traffic</div></h2> </div> </div> <div class="item itemPreview"> <div class="itemContent"> <h2 class="contentTitle"><div class="maxWidth--itemContentTitle">11,624% increase in overall impressions</div></h2> </div> </div> <div class="item itemPreview"> <div class="itemContent"> <h2 class="contentTitle"><div class="maxWidth--itemContentTitle">1,351% increase in overall clicks</div></h2> </div> </div> <div class="item itemPreview"> <div class="itemContent"> <h2 class="contentTitle"><div class="maxWidth--itemContentTitle">269% increase in conversions (leads and sales)</div></h2> </div> </div> <div class="item itemPreview"> <div class="itemContent"> <h2 class="contentTitle"><div class="maxWidth--itemContentTitle">10,104% increase in organic impressions</div></h2> </div> </div> <div class="item itemPreview"> <div class="itemContent"> <h2 class="contentTitle"><div class="maxWidth--itemContentTitle">1,021% increase in organic clicks</div></h2> </div> </div> <div class="item itemPreview"> <div class="itemContent"> <h2 class="contentTitle"><div class="maxWidth--itemContentTitle">1,732% increase in organic keyword rankings</div></h2> </div> </div> <div class="item itemPreview"> <div class="itemContent"> <h2 class="contentTitle"><div class="maxWidth--itemContentTitle">404% increase in social clicks</div></h2> </div> </div> <div class="item itemPreview"> <div class="itemContent"> <h2 class="contentTitle"><div class="maxWidth--itemContentTitle">1,462% increase in ad impressions</div></h2> </div> </div> <div class="item itemPreview"> <div class="itemContent"> <h2 class="contentTitle"><div class="maxWidth--itemContentTitle">2,859% increase in direct impressions</div></h2> </div> </div> </div> </div> </div> <div class="blockContainer blockWrap_a6d5f2226d1e4113abb473fcb1ba61d9 fsMed txa0 bmg0 lstSyNrmlzd bw0 sy0"> <div class="blockContent block_a6d5f2226d1e4113abb473fcb1ba61d9 layoutA"> <div class="blockText"> <div class="blockInnerContent" ><p>*Average results based on a study of past contractor clients. Individual account performance may vary. Results are not guaranteed.</p></div> </div> </div> </div> <div class="blockContainer blockWrap_f82f66a21ea74105b38d2c211fd90716 fsMed txa0 bmg0 lstSyNrmlzd bw0 sy0"> <div class="blockContent block_f82f66a21ea74105b38d2c211fd90716 layoutA"> <div class="blockText"> <h2 class="contentTitle">See what our contractor Marketing 360® Platform users are saying</h2> </div> </div> </div> <div class="simpleList itemsCollectionContainer blockWrap_ca97abc8cf3e4d2c80b23a832f511b77 fsMed txa0 bmg0 lstSyNrmlzd bw0 sy0"> <div class="blockContent block_ca97abc8cf3e4d2c80b23a832f511b77 layoutA"> <div class="itemsCollectionContent items_ca97abc8cf3e4d2c80b23a832f511b77 gridView cols3 itmBw0 itmSy1 txa1" data-columns="3"> <div class="item itemPreview"> <div class="itemContent"> <div class="itemInnerContent"><p>"I have used many different email marketing softwares and they all have their flaws. <strong>This one was almost flawless.</strong>"</p><p><em>Marie P. | Independent Contractor</em></p></div> </div> </div> <div class="item itemPreview"> <div class="itemContent"> <div class="itemInnerContent"><p>"<strong>Our phone started ringing</strong> the day the website went live."</p><p><em>Anne B. | Marketing/Administration</em></p></div> </div> </div> <div class="item itemPreview"> <div class="itemContent"> <div class="itemInnerContent"><p>"<strong>Everything about this company is amazing</strong>, from the people to the web-development."</p><p><em>Jeffrey T. | Operations Manager</em></p></div> </div> </div> <div class="item itemPreview"> <div class="itemContent"> <div class="itemInnerContent"><p>"<strong>I can't speak highly enough</strong> about the experience that I have had with Marketing 360®."</p><p><em>Joe L. | Owner</em></p></div> </div> </div> <div class="item itemPreview"> <div class="itemContent"> <div class="itemInnerContent"><p>"<strong>Best reporting software I've ever seen</strong>, and the service was the best bang for my buck as far as marketing goes."</p><p><em>Reese T. | Director of Sales & Marketing</em></p></div> </div> </div> <div class="item itemPreview"> <div class="itemContent"> <div class="itemInnerContent"><p>"<strong>This has a real-world impact</strong> on our visibility to potential customers."</p><p><em>Adam H. | Project Manager</em></p></div> </div> </div> <div class="item itemPreview"> <div class="itemContent"> <div class="itemInnerContent"><p>"<strong>I love how easy it is</strong> to log on and see how my website and online advertising is performing any time I want."</p><p><em>Brittanie W. | Marketing Director</em></p></div> </div> </div> <div class="item itemPreview"> <div class="itemContent"> <div class="itemInnerContent"><p>"The team came in and has really <strong>taken our company to the next level</strong> from the marketing aspect."</p><p><em>Bryan J. | CEO</em></p></div> </div> </div> <div class="item itemPreview"> <div class="itemContent"> <div class="itemInnerContent"><p>"<strong>The product is really cool.</strong> We are able to capture good leads and have a way log, store and communicate with them efficiently."</p><p><em>Mark E. | CEO</em></p></div> </div> </div> </div> </div> </div> <div class="blockContainer blockWrap_fd9a35d922a44d53bcf8f3f33324de58 fsMed txa0 bmg0 lstSyNrmlzd bw0 sy0"> <div class="blockContent block_fd9a35d922a44d53bcf8f3f33324de58 layoutA"> <div class="blockText"> <h2 class="contentTitle">Related articles from our blog</h2> </div> </div> </div> <div class="simpleList itemsCollectionContainer blockWrap_c6d176a890c240e6ac6c6f367bc4a0fa fsMed txa0 bmg0 lstSyNrmlzd bw0 sy0"> <div class="blockContent block_c6d176a890c240e6ac6c6f367bc4a0fa layoutA"> <div class="itemsCollectionContent items_c6d176a890c240e6ac6c6f367bc4a0fa gridView cols3 itmBw0 itmSy0 txa1" data-columns="3"> <div class="item itemPreview hasImg fixedAspectRatioImages hasHoverEffect hasHoverEffect--color"> <div class="itemImg"><a href="https://blog.marketing360.com/local-advertising/the-basics-of-lsas-for-your-contractor-business-boost-local-visibility-and-leads/" target="_blank" rel="noopener noreferrer"><div class="contentImg imgHover imgHover--color"><div class="imgShape ratio16x9Img"><img src="https://static.mywebsites360.com/c7cc6c7a55d9438c8f49111c9b6bf109/i/ab533b55d59141a888a64c31837ae62d/20/4SoifmQpDrHbZJ6VydP9v/LSAs-for-your-contractor-business.png" data-asset="ab533b55d59141a888a64c31837ae62d" alt="LSAs-for-your-contractor-business.png" data-mod="cover:467" class="contentImg"><div class="imgHover-overlay"></div></div></div></a> </div> <div class="itemContent"> <h2 class="contentTitle"><a href="https://blog.marketing360.com/local-advertising/the-basics-of-lsas-for-your-contractor-business-boost-local-visibility-and-leads/" target="_blank" rel="noopener noreferrer">The Basics of LSAs for Your Contractor Business</a></h2> <div class="itemInnerContent"><p>You’ve worked hard to build your contractor business from the ground up. 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), 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