Anantara Vacation Club improves its customer service experience with Salesforce

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everyone they are talking to, and an essential view of all their previous interactions with us.”</p> <footer class="text-snow footer-small margin---top-lg"> Matthijs de Man <span> | Director of Club Services and Innovation </span> </footer> </blockquote> </div> <div class="ghost section"> </div> </div> <div class="col text-left col-xs-12 col-sm-6 col-md-6 col-lg-6"><div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive margin-80-top-lg margin-80-top-md margin-60-top-sm margin-20-top-xs margin-80-bottom-lg margin-20-bottom-md margin-20-bottom-sm margin-20-bottom-xs " alt="avc-banner" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_sg/www/images/customer-stories/avc-banner.jpg"/> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="columnContainer parbase section"><div 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product-list-light"> <span class="product-list-intro">Products Used</span> <ul class="product-list"> <li class="product-item brand-sales"> <a href="/ap/products/sales-cloud/overview/">Sales Cloud</a> </li> <li class="product-item brand-marketing"> <a href="/ap/products/marketing-cloud/overview/">Marketing Cloud</a> </li> <li class="product-item brand-service"> <a href="/ap/products/service-cloud/overview/">Service Cloud</a> </li> </ul> </div> </div> <div class="buttonCTAComponent parbase section"> <div class="margin--30-top-lg margin-40-left-lg text-left "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg simple-link salesforce-sans-bold " data-content-replacement-close-color="sfdc-swap-button-day" href="/ap/products/?d=cta-body-promo-24"> <span> see all products <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component" style="margin-top:0px;margin-bottom:0px;"> <div class="bg-snow bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper "> <div class="col text-left col-xs-12 col-sm-12 col-md-3 col-lg-3"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" hidden-xs hidden-sm columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper "> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="relatedContentComponent parbase section"><div class="related-content-container bg-snow"> <div class="related-content-heading"> <h2 id="related-stories" class=" h4 text-altostratus text-left salesforce-sans-bold margin-40-top-lg margin-0-bottom-lg " style="; "> <span class=" header-text "> Related Stories </span> </h2> </div> <div class="related-content-body"> <ul> <li><a href="/ap/customer-success-stories/lhotelgroup/" title="L’hotel Group provides bespoke luxury using Salesforce">L’hotel Group provides bespoke luxury using Salesforce</a></li> <li><a href="/ap/customer-success-stories/cebu-pacific-air/" title="Cebu Pacific Air: Service Cloud Customer Case Study">Cebu Pacific Air: Service Cloud Customer Case Study</a></li> <li><a href="/ap/customer-success-stories/caesars-entertainment/" title="Guest profiles strengthen Caesars’ ties with top gaming clients.">Guest profiles strengthen Caesars’ ties with top gaming clients.</a></li> </ul> </div> <div> <div class="related-cta buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg simple-link salesforce-sans-bold " data-content-replacement-close-color="sfdc-swap-button-day" href="/ap/customer-success-stories/?d=7010M000001yHhR"> <span> see all stories <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-12 col-md-9 col-lg-9"><div class="headingLargeComponent headingComponent parbase section"> <h1 id="anantara-vacation-club-improves-its-customer-service-experience-with-salesforce" class=" h1 text-night text-left salesforce-sans-thin margin-60-top-lg margin-30-top-xs margin-20-bottom-lg " style="; "> <span class=" header-text "> Anantara Vacation Club improves its customer service experience with Salesforce </span> </h1> </div> <div class="headingComponent parbase section"> <h2 id="after-building-an-impressive-customer-base-of-more-than-14000-club-points-owners-in-less-than-a-decade-anantara-vacation-club-turned-to-salesforce-to-help-provide-consistent-customer-experiences-worthy-of-the-luxury-brand" class=" h3 text-night text-left salesforce-sans-light margin-40-bottom-lg " style="; "> <span class=" header-text "> After building an impressive customer base of more than 14,000 Club Points Owners in less than a decade, Anantara Vacation Club turned to Salesforce to help provide consistent customer experiences worthy of the luxury brand. </span> </h2> </div> <div class="bodyCopyComponent parbase section"><div class="margin-40-bottom-lg margin-30-bottom-xs text-size-default no-indentation"> <p>Life is a journey at Anantara Vacation Club. The vacation ownership programme was created in 2010 with a single property in Phuket. Now, it spans nine luxury Club-owned resorts across Southeast Asia and New Zealand.</p> <p>The Club is popular among Chinese travellers with around 40 per cent of Club Points Owners from China. The remaining 60 per cent are spread throughout Southeast Asia, including significant presences in Thailand, Singapore and Hong Kong.</p> <p>Club Points Owners purchase Club Points to pay for accommodation and resort services, and to access certain privileges and benefits. As the total number of Club Points required for stays at Club-owned resorts will never increase, Owners are essentially protected from inflation. This pay-now-holiday-later model enables Club Points Owners to holiday in the future at today’s prices.</p> <p>“A stay at a Club Resort using Club Points will cost the same number of Club Points in 20 years’ time as it will today” explains Matthijs de Man, Director of Club Services and Innovation and Anantara Vacation Club. “That means you can secure the cost of your future holiday stays at today’s price.”</p> <p>This model has proved incredibly popular among luxury holidaymakers in Southeast Asia, and the Club has built an impressive customer base of more than 14,000 Owners in less than a decade.</p> <p>“Some of those Owners have been with us from the beginning,” says de Man. “We’ve seen many of them once or twice a year for the last nine years, so we get to know them very well. They really become part of the Anantara Vacation Club family.”</p> </div> </div> <div class="ghost section"> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" hidden-lg columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-10 col-md-10 col-lg-10"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" hidden-lg columns-wrapper container-fluid column-container-component"> <div class="bg-karl-the-fog bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="blockquoteComponent parbase section"><blockquote class="margin-40-top-lg margin-0-right-lg margin-40-bottom-lg margin-30-left-lg quote-large col-xs-10 col-sm-11 col-md-11 col-lg-11 hidden-lg"> <p class="text-night"><span class="quote">“</span>We’re having conversations about new technologies such as chat bots and machine learning. We want to add even more service channels to create a real omni-channel experience”</p> <footer class="text-stratus footer-small margin---top-lg"> WINSTON TSANG <span> | GROUP DIRECTOR OF CLUB OPERATIONS </span> </footer> </blockquote> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> </div> <div class="row"> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" hidden-xs hidden-sm hidden-md columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-6 col-lg-6"><div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive hidden-xs hidden-sm " alt="avc image" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_sg/www/images/customer-stories/avc-banner-card.jpg"/> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-12 col-md-6 col-lg-6"><div class="blockquoteComponent parbase section"><blockquote class="margin-40-top-lg margin-0-top-md margin-10-top-xs margin-10-bottom-xs quote-large "> <p class="text-night"><span class="quote">“</span>We’re having conversations about new technologies such as chat bots and machine learning. We want to add even more service channels to create a real omni-channel experience”</p> <footer class="text-stratus footer-small margin---top-lg"> Winston Tsang <span> | Group Director of Club Operations </span> </footer> </blockquote> </div> </div> </div> <div class="row"> </div> </div> </div> <div class="headingComponent parbase section"> <h2 id="the-growing-pains-of-success" class=" h3 text-stratus text-left salesforce-sans-bold margin-60-top-lg margin-30-top-xs margin-10-bottom-lg margin-30-bottom-xs " style="; "> <span class=" header-text "> The growing pains of success </span> </h2> </div> <div class="bodyCopyComponent parbase section"><div class="margin-40-bottom-lg margin-30-bottom-xs text-size-default line-height-default no-indentation"> <p>This growth has not always been easy to manage. Prior to Salesforce, customer service agents dealt with enquiries through email, which was inefficient and time consuming. </p> <p> This method may have been acceptable in the Club’s early years, but as the Ownership base grew rapidly, enquiries became disjoined, difficult to track and more laborious to follow up. </p> <p> “When we had 500 to 1,000 Club Points Owners, we could still manage the process manually,” says de Man. “But when you start getting 200 to 300 enquiries a day, it becomes unmanageable.” </p> <p> That’s when de Man and his team turned to Service Cloud. The Club engaged local implementation partner Beryl8 for the deployment, and went live on Service Cloud in 2014. </p> </div> </div> <div class="headingComponent parbase section"> <h2 id="finding-a-post-sales-solution" class=" h3 text-stratus text-left salesforce-sans-bold margin-10-bottom-lg margin-10-bottom-xs " style="; "> <span class=" header-text "> Finding a post-sales solution </span> </h2> </div> <div class="bodyCopyComponent parbase section"><div class="margin-40-bottom-lg margin-30-bottom-xs text-size-default line-height-default no-indentation"> <p>Today, Service Cloud is used for end-to-end customer management – from the moment of booking to the end of the stay. </p> <p> “We now officially offer customer service in four languages, so Service Cloud funnels all the enquiries into the right place. Our Club Points Owners don’t see any of this. They just send an enquiry and get a reply from the right person,” says de Man. “We have set it up so every single enquiry is handled efficiently and prioritised where needed. For a Club Points Owner, it is a seamless experience. As a result, we are able to scale our business and language offering based on market opportunities.”</p> <p> WeChat integration through Charket has been a hit with the Club Points Owners in China, who can now log enquiries and communicate with customer service agents through the ever-popular social media platform. And integrated Live Chat case management through the Club’s website has opened another in-demand customer communication channel. </p> <p> “Our entire customer service team has the same access to Club Points Owners’ information – whether they contact us through our call centre, WeChat, Live Chat or email,” de Man explains. “Club Points Owners now get a consistent experience through any channel they choose to use.”</p> <p> Service Cloud had an almost immediate effect on the Club. The Club Points Owner base grew by an incredible 200 per cent following the deployment, and SLAs are down from around 10 hours to less than two hours. </p> <p> Overall customer satisfaction scores (CSAT) never dip below 87 per cent and are as high as 94 per cent in the notoriously hard-marking Japanese market. Chinese Club Points Owners also rate the Club’s customer service highly with CSAT scores consistently around 90 per cent. </p> <p> “The best thing about Service Cloud is that our employees now have a clear understanding of everyone they are talking to, and an essential view of all their previous interactions with us” says de Man. </p> </div> </div> <div class="ghost section"> </div> <div class="ghost section"> </div> <div class="headingComponent parbase section"> <h2 id="pre-sales-integration-coming-soon" class=" h3 text-stratus text-left salesforce-sans-bold margin-10-bottom-lg margin-10-bottom-xs " style="; "> <span class=" header-text "> Pre-sales integration coming soon </span> </h2> </div> <div class="bodyCopyComponent parbase section"><div class="margin-40-bottom-lg margin-30-bottom-xs text-size-default line-height-default no-indentation"> <p>But that’s not the end of the story for the Club’s digital transformation. The company is soon to deploy Sales Cloud for pre-sales lead management, and data analytics via a Tableau integration will be put to work to identify opportunities to up-sell existing Club Points Owners. </p> <p> “With Service Cloud we know have a 180-degree customer view, but the Sales Cloud integration will give us a complete 360-degree view of our Club Points Owners,” says de Man. “We’re also currently using Email Studio on Marketing Cloud, but are planning to expand our usage once the Sales Cloud deployment is complete.”</p> <p>The Anantara Vacation Club team also sees potential Financial Services Cloud and MuleSoft deployments on the horizon as the company works towards complete organisation-wide digital transformation. </p> <p> “We are planning to revamp our website to drive more online transactions, and we’re constantly having conversations about new technologies such as chat bots and machine learning. We want to add even more service channels to create a real omni-channel experience,” said Winston Tsang, Group Director of Club Operations. </p> <p> “But at the same time we’re conscious that digital transformation is most effective when it’s used to enhance – not eclipse – the human touch. We want to give our Club Points Owners very personalised experiences, but in a warm, human way. We consider them part of the Anantara Vacation Club family and we want them to feel this in every touch point they have with us,” shared Tsang.</p> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper "> <div class="col text-left col-xs-12 col-sm-12 col-md-3 col-lg-3"> </div> <div class="col text-left col-xs-12 col-sm-12 col-md-9 col-lg-9"> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="headingLargeComponent headingComponent parbase section"> <h2 id="keep-exploring-stories-like-this-one" class=" h1 text-night text-left salesforce-sans-thin margin-60-top-lg margin-30-top-sm " style="; "> <span class=" header-text "> Keep exploring stories like this one. </span> </h2> </div> <div class="filteredCardsComponent section"> <div class="row columns-wrapper margin-40-top-lg margin-20-top-xs margin-60-bottom-lg filters-grid" id="contentwwwensghomecustomersuccessstoriesanantaravacationclubmainparcolumncontainer80adcolumn1parfilteredcardscompone" data-enablefragment="false"> <div class="event-pages-data"> <div class="col-xs-12 col-sm-12 col-md-12 col-lg-12 filters-grid-container"> <div class="filters-results-container"> <section role="region" aria-label="Filter Results"> <div class="col-xs-12 col-sm-12 col-md-6 col-lg-4 filters-grid-card" itemindex="0"><div class="page basicpage"><div class="cardComponent flip-container bg-snow thumbnail"> <div class="flipper flipper-on"> <div class="front has-footer bg-snow" data-href="/ap/customer-success-stories/anantara-vacation-club/" tabindex="0"> <a href="/ap/customer-success-stories/anantara-vacation-club/" class="hidden-lg hidden-md hidden-sm hidden-xs"></a> <div class="graphic"> <a href="/ap/customer-success-stories/amocc/" class=" image-link"> <img class=" img-responsive " alt="AMOCC takes an innovative, sustainable approach to selling furniture" src="//www.salesforce.com/content/dam/web/en_sg/www/images/customer-stories/amocc-1.jpg" data-src="//www.salesforce.com/content/dam/web/en_sg/www/images/customer-stories/amocc-1.jpg"/> </a> </div> <div class="caption"> <div class="card-large-heading"> <h4 id="amocc-takes-an-innovative-sustainable-approach-to-selling-furniture" class=" h3 text-cirrus text-left salesforce-sans-light " style="; "> <span class=" header-text "> AMOCC takes an innovative, sustainable approach to selling furniture </span> </h4> </div> <div><div class="margin-100-top-lg margin-20-bottom-lg bg-haze bar-align-left " style="height:1px;width:33%;"></div> </div> </div> <div class="card-logo"> <div class="img-responsive"> <div class=" image-link"> <img class=" img-responsive " alt="" src="//www.salesforce.com/content/dam/web/en_sg/www/images/customer-stories/amocc-logo-small.png" data-src="//www.salesforce.com/content/dam/web/en_sg/www/images/customer-stories/amocc-logo-small.png"/> </div> </div> </div> </div> <div class="back has-footer bg-mist" tabindex="0"> <div class="caption"> <div><div class="margin-10-top-lg text-size-default "> AMOCC’s goal is to produce beautifully designed and well crafted furniture and make this accessible to a large audience. 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