The 10 Best Free Ecommerce Website Builders for 2025

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Website Builders in 2025</h1> <div class="page-header__meta"> <div class="page-header__author-images"> <img src="https://www.tooltester.com/wp-content/uploads/2022/07/JOSEP-1-160x160.jpg" alt="Josep Garcia" class="user-avatar"width="40" height="40"><img src="https://www.tooltester.com/wp-content/uploads/2022/07/ROBERT-1-160x160.jpg" alt="Robert Brandl" class="user-avatar"width="40" height="40"> </div> <p class="page-header__author">By <a href="https://www.tooltester.com/en/blog/author/josep/">Josep</a> & <a href="https://www.tooltester.com/en/blog/author/robert/">Robert</a> </p> <time datetime="2022-11-07" pubdate>Nov 7, 2022</time> <a href="#updates" class="review-section-header__link u-desktop-only">See Updates</a> </div> </div> <img width="323" height="242" src="https://www.tooltester.com/wp-content/uploads/2018/04/best-free-ecommerce-website-builders.jpg" class="page-header__image" alt="best free ecommerce website builder" decoding="async" fetchpriority="high" srcset="https://www.tooltester.com/wp-content/uploads/2018/04/best-free-ecommerce-website-builders.jpg 700w, https://www.tooltester.com/wp-content/uploads/2018/04/best-free-ecommerce-website-builders-300x225.jpg 300w, https://www.tooltester.com/wp-content/uploads/2018/04/best-free-ecommerce-website-builders-122x90.jpg 122w, https://www.tooltester.com/wp-content/uploads/2018/04/best-free-ecommerce-website-builders-240x180.jpg 240w" sizes="(max-width: 323px) 100vw, 323px" /> </div> </header> <article> <div class="container content-wrap"> <div class="sidebar"> <div class="sidebar__header"> <a href="#reader-comments" class="sidebar__comments"><span class="disqus-comment-count" data-disqus-identifier="15412 https://www.websitetooltester.com/?p=15412"></span> comments</a> </div> <form class="form toc-mobile u-mb-l"> <select id="toc-select"> <option selected>Go to...</option> </select> </form> <div id="ez-toc-container" class="ez-toc-v2_0_71 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction"> <div class="ez-toc-title-container"> <span class="ez-toc-title-toggle"></span></div> <nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-1" href="#Square_Online" title="Square Online">Square Online</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-2" href="#Weebly" title="Weebly">Weebly</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-3" href="#Webstarts" title="Webstarts">Webstarts</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-4" href="#Mozello" title="Mozello">Mozello</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-5" href="#Freewebstore" title="Freewebstore">Freewebstore</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-6" href="#Strikingly" title="Strikingly">Strikingly</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-7" href="#MyOnlineStore" title="MyOnlineStore">MyOnlineStore</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-8" href="#Ecwid" title="Ecwid">Ecwid</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-9" href="#WooCommerce_WordPress_with_free_hosting" title="WooCommerce + WordPress with free hosting">WooCommerce + WordPress with free hosting</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-10" href="#Overview_of_the_best_free_store_builders" title="Overview of the best (free) store builders">Overview of the best (free) store builders</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-11" href="#FAQ" title="FAQ">FAQ</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-12" href="#Free_ecommerce_platforms_to_create_online_stores_conclusion" title="Free ecommerce platforms to create online stores: conclusion">Free ecommerce platforms to create online stores: conclusion</a></li></ul></nav></div> </div> <div class="content"> <p class="disclaimer">Tooltester is supported by readers like yourself. We may earn an affiliate commission when you purchase through our links, which enables us to offer our research for free.</p> <p>There is no shortage of options to <a href="https://www.tooltester.com/en/start-online-stores/">create an online store</a> these days. But doing it for free? <strong>Not actually that simple</strong>. The choice in platforms is limited, and on top of that, you have to do without some of the features reserved for paying users.</p> <p>So we thought we’d investigate the <strong>best free ecommerce builders</strong> out there. In each paragraph below, you’ll read about their pros and cons, and our general experience with the platform.</p> <p>Ready to start selling online without paying? <strong>Here we go</strong>:</p> <div id="ez-toc-container" class="ez-toc-v2_0_71 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction"> <div class="ez-toc-title-container"> <span class="ez-toc-title-toggle"></span></div> <nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-1" href="#Square_Online" title="Square Online">Square Online</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-2" href="#Weebly" title="Weebly">Weebly</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-3" href="#Webstarts" title="Webstarts">Webstarts</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-4" href="#Mozello" title="Mozello">Mozello</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-5" href="#Freewebstore" title="Freewebstore">Freewebstore</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-6" href="#Strikingly" title="Strikingly">Strikingly</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-7" href="#MyOnlineStore" title="MyOnlineStore">MyOnlineStore</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-8" href="#Ecwid" title="Ecwid">Ecwid</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-9" href="#WooCommerce_WordPress_with_free_hosting" title="WooCommerce + WordPress with free hosting">WooCommerce + WordPress with free hosting</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-10" href="#Overview_of_the_best_free_store_builders" title="Overview of the best (free) store builders">Overview of the best (free) store builders</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-11" href="#FAQ" title="FAQ">FAQ</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-12" href="#Free_ecommerce_platforms_to_create_online_stores_conclusion" title="Free ecommerce platforms to create online stores: conclusion">Free ecommerce platforms to create online stores: conclusion</a></li></ul></nav></div> <h2><span class="ez-toc-section" id="Square_Online"></span>Square Online<span class="ez-toc-section-end"></span></h2> <p>You probably know Square as a payment processing company – we’re sure you’ve seen its nifty mobile card readers at market stalls, or even at your local coffee shop. However, its acquisition of Weebly (#2 on our list) in 2018 also helped it gain a strong foothold in the world of <a href="https://www.tooltester.com/en/blog/no-code-website-builders/">website builders</a>.</p> <p>Using Weebly’s technology, it launched Square Online, an ecommerce website builder that’s designed to complement Square’s point-of-sale (POS) offerings – and also happens to provide a feature-packed free plan.</p> <p><img loading="lazy" decoding="async" class="size-full wp-image-117661 aligncenter" src="https://www.tooltester.com/wp-content/uploads/2018/04/square-online.png" alt="square online" width="1400" height="767" srcset="https://www.tooltester.com/wp-content/uploads/2018/04/square-online.png 1400w, https://www.tooltester.com/wp-content/uploads/2018/04/square-online-300x164.png 300w, https://www.tooltester.com/wp-content/uploads/2018/04/square-online-1024x561.png 1024w, https://www.tooltester.com/wp-content/uploads/2018/04/square-online-768x421.png 768w, https://www.tooltester.com/wp-content/uploads/2018/04/square-online-1200x657.png 1200w, https://www.tooltester.com/wp-content/uploads/2018/04/square-online-913x500.png 913w, https://www.tooltester.com/wp-content/uploads/2018/04/square-online-450x247.png 450w, https://www.tooltester.com/wp-content/uploads/2018/04/square-online-780x427.png 780w" sizes="auto, (max-width: 1400px) 100vw, 1400px" /></p> <p><strong>What we like</strong>:<br /> <div class="checklist-pros"></p> <ul> <li><strong>Easy to use:</strong> The backend is well-organized and easy to navigate. The simple editor is also intuitive to use.</li> <li><strong>Manage physical locations and online channels:</strong> If you have a brick-and-mortar store or market stall, features like POS integrations, centralized inventory management, and in-store pickup options can help you streamline the management of all your selling channels.</li> <li><strong>Sell anything:</strong> Apart from physical products, you can also sell digital files, services, event tickets, memberships, and even food and beverages (handy for restaurant orders!). Also, there’s no product limit with Square Online’s free plan – sell as much as you like!</li> <li><strong>Social integrations:</strong> You can connect your Square Online store with Instagram, Facebook, and Google to sell across multiple platforms.</li> <li><strong>Flexible payment options:</strong> Aside from Square’s own options (Square Pay and Cash App Pay), customers can pay using all major credit cards, PayPal, Apple Pay, Google Pay, and even Afterpay.</li> </ul> <p></div></p> <p><strong>What we don’t like</strong>:<br /> <div class="checklist-cons"></p> <ul> <li><strong>Limited customization:</strong> The website editor is very simplistic, with just a few options for customizing styles and layouts. With only a handful of themes available, it can be challenging to give your site a unique, memorable design that reflects your brand.</li> <li><strong>Transaction fees:</strong> You’ll be charged a 2.9% + 30¢ transaction fee on all online sales. Although this is standard for most payment processors, it’s surprising that you get charged the same rate even if you upgrade to the paid Plus plan. Transaction fees are also charged on in-person payments and on-demand deliveries, as well as in-house deliveries (deliveries carried out by your own staff).</li> <li><strong>Customer accounts:</strong> Sadly, the option of letting customers create logins is not available on the free plan.</li> <li><strong>Square branding displayed:</strong> You can only remove the Square branding (visible in the footer) on the paid plan. Your URL will also take the following format:<em> yoursite</em>.square.site</li> </ul> <p></div></p> <p><strong>Try Square Online for free here:</strong> <a href="https://www.tooltester.com/out/square-online-store" target="_blank" rel="noopener">squareup.com</a></p> <h2><span class="ez-toc-section" id="Weebly"></span>Weebly<span class="ez-toc-section-end"></span></h2> <p>This US-based website builder is one of the most popular <a href="https://www.tooltester.com/en/blog/best-free-website-builders/">free website builders</a> as they power over 50 million websites. Weebly’s ecommerce features are excellent, for example, you get taxes automatically calculated, a powerful inventory management system and coupon codes.</p> <div class="embed-responsive embed-responsive-16by9"> <div class="youtube embed-responsive-item" data-embed="nOIvgjvgqtI"> <div class="play-button"><svg class="icon icon-play"><use xlink:href="#play"></use></svg></div> <div><img decoding="async" loading="lazy" alt="Weebly Online Store Review" src="https://img.youtube.com/vi/nOIvgjvgqtI/0.jpg"></div> </div> </div> <p>A few years ago Weebly was acquired by Square, the online payment giant, and they decided to offer (most of) Weebly’s slick ecommerce features in their free plans too – very generous.</p> <p><strong>What we like</strong>:<br /> <div class="checklist-pros"></p> <ul> <li><strong>Unlimited products</strong>: With the free plan, you can list as many products as you wish.</li> <li><strong>SSL included</strong>: Accept payments safely.</li> <li><strong>Easy to use</strong>: Weebly is one of the easiest to use store builders out there. Its drag and drop editor makes it simple and intuitive.</li> <li><strong>Superb blog</strong>: If you’d like <a href="https://www.tooltester.com/en/blog/free-blog-maker/">to create a blog</a> to complement your online store, Weebly offers one of the best ones out there.</li> <li><strong>Scalability</strong>: Weebly’s ecommerce capabilities are top-notch, so if your online store grows, they’ll be able to accommodate it.</li> </ul> <p></div></p> <p><strong>What we don’t like</strong>:<br /> <div class="checklist-cons"></p> <ul> <li><strong>No offline payments</strong>: Unfortunately you won’t be able to offer any offline payment methods such as cash on delivery.</li> <li><strong>Not free outside of the US</strong>: We’ve heard reports from users outside of the US, who didn’t see the free ecommerce option.</li> </ul> <p></div></p> <p><strong>Sign up free here</strong>: <a href="https://www.tooltester.com/out/weeblystore" target="_blank" rel="noopener noreferrer">www.weebly.com</a></p> <h2><span class="ez-toc-section" id="Webstarts"></span>Webstarts<span class="ez-toc-section-end"></span></h2> <p>Known primarily for their website builder, <a href="https://www.tooltester.com/out/webstarts" target="_blank" rel="noopener noreferrer">Webstarts</a> also lets you add an online store for free. It is, in general, a very generous free plan. This is probably why 4M users rely on it for their online presence.</p> <p><a href="https://www.tooltester.com/out/webstarts" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" class="aligncenter wp-image-15407" src="https://www.tooltester.com/wp-content/uploads/2018/04/webstarts-create-free-online-store.png" alt="webstarts create free online store" width="700" height="391" srcset="https://www.tooltester.com/wp-content/uploads/2018/04/webstarts-create-free-online-store.png 700w, https://www.tooltester.com/wp-content/uploads/2018/04/webstarts-create-free-online-store-300x168.png 300w" sizes="auto, (max-width: 700px) 100vw, 700px" /></a></p> <p>Now, creating the store is also a pretty smooth experience. If you’ve ever used <a href="https://www.tooltester.com/en/reviews/wix-review/online-store/">Wix</a>, the feeling is very similar, as you can move items easily on the page. You can also adapt them for mobile screens, as templates aren’t automatically responsive. The <strong>interface is a bit dated</strong>, but it’s not bad for a free offer.</p> <p><strong>What we like</strong>:<br /> <div class="checklist-pros"></p> <ul> <li><strong>1Gb of space</strong>: enough for a decent selection of items.</li> <li><strong>Sell everything</strong>: you can sell digital items and physical goods.</li> <li><strong>Generous free plan</strong>: sell 10 products and make up to 20 sales a day. More than most small stores will need.</li> <li><strong>Unintrusive advert</strong>: it’s in the footer and doesn’t look obnoxious.</li> <li><strong>Good payment options</strong>: Stripe, WePay, Authorize.Net and PayPal are supported.</li> </ul> <p></div></p> <p><strong>What we don’t like</strong>:<br /> <div class="checklist-cons"></p> <ul> <li><strong>No SKU numbers</strong>: but you can track your inventory.</li> <li><strong>No SEO options</strong>: title tags, descriptions & personalized URLs for products and categories are missing.</li> </ul> <p></div></p> <p><strong>Sign up free here</strong>: <a href="https://www.tooltester.com/out/webstarts" target="_blank" rel="noopener noreferrer">www.webstarts.com</a></p> <h2><span class="ez-toc-section" id="Mozello"></span>Mozello<span class="ez-toc-section-end"></span></h2> <p>Not to be mistaken with Mozilla, this small Latvian company isn’t a household name, but they have one feature that big companies don’t: <strong>multilingual websites for free</strong>.</p> <p><a href="https://www.tooltester.com/out/mozello" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" class="aligncenter wp-image-15405" src="https://www.tooltester.com/wp-content/uploads/2018/04/mozello-online-store.png" alt="mozello online store" width="700" height="419" srcset="https://www.tooltester.com/wp-content/uploads/2018/04/mozello-online-store.png 700w, https://www.tooltester.com/wp-content/uploads/2018/04/mozello-online-store-300x180.png 300w" sizes="auto, (max-width: 700px) 100vw, 700px" /></a></p> <p>The same applies with their online store offer. Free deal, multilingual options. You can <strong>sell up to 5 </strong><strong>p</strong><strong>roducts</strong>, which isn’t too bad, but other providers offer more.</p> <p>Unfortunately, working with their editor isn’t as fun or flexible as we’d like. For instance, you can’t add image galleries to all the pages.</p> <p><strong>What we like</strong>:<strong> </strong><br /> <div class="checklist-pros"></p> <ul> <li><strong>500MB of storage</strong>: good for small stores.</li> <li><strong>Multilingual option</strong>: you can sell in numerous languages.</li> <li><strong>Inventory tracking</strong>: good for replenishing stocks.</li> <li><strong>Product variant and options available</strong>: for example, shoes in different colors, sizes, materials, etc…</li> <li><strong>SSL</strong>: is included.</li> </ul> <p></div></p> <p><strong>What we don’t like</strong>:<br /> <div class="checklist-cons"></p> <ul> <li><strong>Basic system</strong>: your ecommerce will be pretty unsophisticated.</li> <li><strong>Physical goods only</strong>: you can’t sell digital products.</li> <li><strong>No credit card payments</strong>: Stripe only comes with premium plans.</li> <li><strong>Number of products: </strong>Unfortunately you can only sell up to 5 products for free.</li> </ul> <p></div></p> <p><strong>Sign up free here</strong>: <a href="https://www.tooltester.com/out/mozello" target="_blank" rel="noopener noreferrer">www.mozello.com</a></p> <h2><span class="ez-toc-section" id="Freewebstore"></span>Freewebstore<span class="ez-toc-section-end"></span></h2> <p><a href="https://www.tooltester.com/out/freewebstore" target="_blank" rel="noopener noreferrer">Freewebstore</a> displays the number of store owners who chose their product on their landing page. At the time of writing, it’s <strong>around half a million users</strong>. Their motto “eCommerce for everyone” seems to make sense for a lot of people.</p> <p><a href="https://www.tooltester.com/out/freewebstore" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" class="aligncenter wp-image-15409" src="https://www.tooltester.com/wp-content/uploads/2018/04/freewebstore-ecommerce-free-website-builder.png" alt="freewebstore ecommerce free website builder" width="700" height="375" srcset="https://www.tooltester.com/wp-content/uploads/2018/04/freewebstore-ecommerce-free-website-builder.png 700w, https://www.tooltester.com/wp-content/uploads/2018/04/freewebstore-ecommerce-free-website-builder-300x161.png 300w" sizes="auto, (max-width: 700px) 100vw, 700px" /></a></p> <p>It’s certainly not a bad deal as you can sell an<strong> unlimited number of products for free</strong>, and SSL is included. The designs are ok, if a bit dated, but they are responsive for mobile phones and tablets.</p> <p><strong>What we like</strong>:<br /> <div class="checklist-pros"></p> <ul> <li><strong>Free SSL</strong>.</li> <li><strong>Numerous online payment processors</strong>: Stripe, PayPal, Skrill, 2Checkout and more are included.</li> <li><strong>No transaction fees</strong>.</li> <li><strong>Unlimited number of products</strong></li> <li><strong>Advanced features</strong>: import / export products via CSV and abandoned cart, amongst others – some of these may be available with paid plans only.</li> </ul> <p></div></p> <p><strong>What we don’t like</strong>:<br /> <div class="checklist-cons"></p> <ul> <li><strong>Dated and complex backend</strong>: it’s not exactly intuitive or fun to create an online store.</li> <li><strong>Physical goods only</strong>: can’t sell digital products online.</li> </ul> <p></div></p> <p><strong>Sign up free here</strong>: <a href="https://www.tooltester.com/out/freewebstore" target="_blank" rel="noopener noreferrer">www.freewebstore.com</a></p> <h2><span class="ez-toc-section" id="Strikingly"></span>Strikingly<span class="ez-toc-section-end"></span></h2> <p><a href="https://www.tooltester.com/out/strikingly" target="_blank" rel="noopener noreferrer">Strikingly’s</a> mission is to let you “build your brand” and “conquer the world”. Apart from that, there’s not much information about them online, except that their product is free and includes a web store.</p> <p><a href="https://www.tooltester.com/out/strikingly" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" class="aligncenter wp-image-15415 size-full" src="https://www.tooltester.com/wp-content/uploads/2018/04/Strikingly-free-ecommerce-website-builders-bes.png" alt="Strikingly free ecommerce website builder" width="700" height="405" srcset="https://www.tooltester.com/wp-content/uploads/2018/04/Strikingly-free-ecommerce-website-builders-bes.png 700w, https://www.tooltester.com/wp-content/uploads/2018/04/Strikingly-free-ecommerce-website-builders-bes-300x174.png 300w" sizes="auto, (max-width: 700px) 100vw, 700px" /></a></p> <p>The main catch is that <strong>you can only sell one product for free</strong>. Also, they only let you create single-page layouts. This isn’t bad if you want a minimalist website, but not great for SEO. Let’s see more of their pros and cons below.</p> <p><strong>What we like</strong>:<br /> <div class="checklist-pros"></p> <ul> <li><strong>Good designs</strong>: they are modern and responsive.</li> <li><strong>Numerous online payment processors</strong>: PayPal, Stripe, and offline payments are accepted.</li> </ul> <p></div></p> <p><strong>What we don’t like</strong>:<br /> <div class="checklist-cons"></p> <ul> <li><strong>Only sell one product</strong>: you have to pay to sell more.</li> <li><strong>Limited template choice</strong>: limited for the websites, and there are even fewer for ecommerces.</li> <li><strong>SEO-limitations</strong>: mostly due to the one-page template.</li> </ul> <p></div></p> <p><strong>Sign up for a free account here</strong>: <a href="https://www.tooltester.com/out/strikingly" target="_blank" rel="noopener noreferrer">www.strikingly</a><a href="https://www.tooltester.com/out/strikingly" target="_blank" rel="noopener noreferrer">.com</a></p> <p>Find out more in our <a href="https://www.tooltester.com/en/reviews/strikingly/">Strikingly Review</a>.</p> <h2><span class="ez-toc-section" id="MyOnlineStore"></span>MyOnlineStore<span class="ez-toc-section-end"></span></h2> <p>A <strong>young Dutch provider</strong> in the ecommerce scene, MyOnlineStore has a small staff of 24 and around 40 000 stores to their name.</p> <p><img loading="lazy" decoding="async" width="700" height="427" class="wp-image-15406 aligncenter" src="https://www.tooltester.com/wp-content/uploads/2018/04/myonlinestore-create-a-free-ecommerce.png" alt="myonlinestore create a free ecommerce" srcset="https://www.tooltester.com/wp-content/uploads/2018/04/myonlinestore-create-a-free-ecommerce.png 700w, https://www.tooltester.com/wp-content/uploads/2018/04/myonlinestore-create-a-free-ecommerce-300x183.png 300w, https://www.tooltester.com/wp-content/uploads/2018/04/myonlinestore-create-a-free-ecommerce-295x180.png 295w" sizes="auto, (max-width: 700px) 100vw, 700px" /></p> <p>We published our test store without problem, but the backend did mention that it was in the Beta stage at this point. Aside from that, the pros and cons are as follows:</p> <p><strong>What we like</strong>:<br /> <div class="checklist-pros"></p> <ul> <li><strong>Good designs</strong>: modern and responsive.</li> <li><strong>Payment options</strong>: online and offline are supported. Even Bitcoins!</li> <li><strong>Multilingual system</strong>: to create your site in your preferred language.</li> </ul> <p></div></p> <p><strong>What we don’t like</strong>:<br /> <div class="checklist-cons"></p> <ul> <li><strong>No SSL included</strong>.</li> <li><strong>Limited template choice</strong>.</li> <li><strong>Expensive premium plans</strong>.</li> <li><strong>Still in Beta stage</strong>: maybe MyOnlineStore needs a bit of time to grow.</li> </ul> <p></div></p> <h2><span class="ez-toc-section" id="Ecwid"></span>Ecwid<span class="ez-toc-section-end"></span></h2> <p>Something a little different here, as the strangely named <a href="https://www.tooltester.com/out/ecwid-free-online-stores" target="_blank" rel="noopener noreferrer">Ecwid</a> is actually an ecommerce plugin you can <strong>add to any existing site</strong>. It’s a very interesting proposition that has won nearly 1M people over.</p> <div class="embed-responsive embed-responsive-16by9"> <div class="youtube embed-responsive-item" data-embed="DK3tlzxvWNA"> <div class="play-button"><svg class="icon icon-play"><use xlink:href="#play"></use></svg></div> <div><img decoding="async" loading="lazy" alt="Ecwid Review - The Best Way to Start Selling On Your Site?" src="https://img.youtube.com/vi/DK3tlzxvWNA/0.jpg"></div> </div> </div> <p>The <strong>free option lets you sell 10 items</strong>, and the plugin is available in 50 languages. As you can read <a href="https://www.tooltester.com/en/reviews/ecwid-review/">in our complete review</a>, it’s a perfect mix between a dedicated ecommerce solution and a budget online store. Indeed, the <a href="https://www.tooltester.com/en/reviews/ecwid-review/pricing/">premium prices are reasonable</a> if you choose to upgrade from the free option.</p> <p><strong>What we like</strong>:<br /> <div class="checklist-pros"></p> <ul> <li><strong>Powerful features</strong>: even the free option lets you set taxes, manage articles and create coupons, amongst others.</li> <li><strong>20+ payment processors</strong>: PayPal, 2Checkout, Authorize.net and many more.</li> <li><strong>Intuitive and easy to use</strong>: the interface and user experience are top-notch.</li> <li><strong>SSL integration</strong>.</li> <li><strong>Sleek product presentation</strong>: carousels, galleries, you get tons of options to display your wares.</li> </ul> <p></div></p> <p><strong>What we don’t like</strong>:<br /> <div class="checklist-cons"></p> <ul> <li><strong>You need an existing website</strong>: you need to take that into account for your costs and ease of use.</li> <li><strong>SEO could be cleaner</strong>: for example, Ecwid adds product IDs to the URLs.</li> </ul> <p></div></p> <p><strong>Sign up free here</strong>: <a href="https://www.tooltester.com/out/ecwid-free-online-stores" target="_blank" rel="noopener noreferrer">www.ecwid.com</a></p> <h2><span class="ez-toc-section" id="WooCommerce_WordPress_with_free_hosting"></span>WooCommerce + WordPress with free hosting<span class="ez-toc-section-end"></span></h2> <p>You might already know that you can use WordPress for free, and the good news is that their most popular <strong>plugin for online stores is also gratis</strong>. WooCommerce is a fantastic tool that lets you do everything that big online stores can.</p> <div class="embed-responsive embed-responsive-16by9"> <div class="youtube embed-responsive-item" data-embed="2E9XkkNXd-s"> <div class="play-button"><svg class="icon icon-play"><use xlink:href="#play"></use></svg></div> <div><img decoding="async" loading="lazy" alt="WooCommerce Review: Best eCommerce plugin for WordPress?" src="https://img.youtube.com/vi/2E9XkkNXd-s/0.jpg"></div> </div> </div> <p>One thing to mention is that <strong>WordPress doesn’t come with free hosting</strong>, so you might still have to pay a bit. It is possible to find free hosting providers (like 000webhost), but don’t expect the best uptime and speeds from them.</p> <p>You can read our complete review of WooCommerce <a href="https://www.tooltester.com/en/reviews/woocommerce/">here</a>, but the main takeaways are that it’s <strong>incredibly powerful, but not exactly a cinch for beginners</strong>.</p> <p><strong>What we like</strong>:<br /> <div class="checklist-pros"></p> <ul> <li><strong>Powerful features</strong>: there isn’t much you can’t do with WooCommerce.</li> <li><strong>Great for SEO</strong>: all the options you could want here too.</li> <li><strong>Works well for large stores</strong>.</li> <li><strong>SSL integration (if your web host allows it)</strong>.</li> <li><strong>Sleek product presentation</strong>: carousels, galleries, you get tons of options to display your wares.</li> </ul> <p></div></p> <p><strong>What we don’t like</strong>:<br /> <div class="checklist-cons"></p> <ul> <li><strong>Very technical</strong>: WooCommerce isn’t exactly easy to set up.</li> <li><strong>Need to use WordPress</strong>: and be fairly proficient at it. That also means finding your own hosting provider.</li> <li><strong>No support</strong>: you only have the forums to trawl for information.</li> <li><strong>Can become costly</strong>: WordPress in general can be a money pit if you buy extra themes, plugins and developer time.</li> </ul> <p></div></p> <p><a href="https://www.tooltester.com/en/reviews/woocommerce/">More information about WooCommerce</a></p> <h2><span class="ez-toc-section" id="Overview_of_the_best_free_store_builders"></span>Overview of the best (free) store builders<span class="ez-toc-section-end"></span></h2> <table class="table-border ranking-table"> <thead> <tr> <th>Provider</th> <th>Ads</th> <th>Product limit</th> <th>SSL</th> <th>Product types</th> </tr> </thead> <tbody> <tr> <td><a href="https://www.tooltester.com/out/square-online-store" target="_blank" rel="noopener">Square Online</a></td> <td style="text-align: center;">Logo in footer</td> <td style="text-align: center;">Unlimited</td> <td style="text-align: center;">Included</td> <td style="text-align: center;">Digital, physical & services</td> </tr> <tr> <td><a href="https://www.tooltester.com/out/weeblystore" target="_blank" rel="noopener noreferrer">Weebly</a></p> <p><a href="https://www.tooltester.com/en/reviews/weebly-review/ecommerce/">(Review)</a></td> <td style="text-align: center;">Logo in footer</td> <td style="text-align: center;">Unlimited</td> <td style="text-align: center;">Included</td> <td style="text-align: center;">Digital & physical</td> </tr> <tr> <td><a href="https://www.tooltester.com/out/mozello/" target="_blank" rel="noopener noreferrer">Mozello</a></td> <td style="text-align: center;">Link in footer</td> <td style="text-align: center;">5 products</td> <td style="text-align: center;">Not included</td> <td style="text-align: center;">Physical only</td> </tr> <tr> <td><a href="https://www.tooltester.com/out/webstarts" target="_blank" rel="noopener noreferrer">Webstarts</a></td> <td style="text-align: center;">Logo in footer</td> <td style="text-align: center;">10 products</td> <td style="text-align: center;">Included</td> <td style="text-align: center;">Digital & physical</td> </tr> <tr> <td><a href="https://www.tooltester.com/out/freewebstore" target="_blank" rel="noopener noreferrer">Freewebstore</a></td> <td style="text-align: center;">Overlay bar in the header</td> <td style="text-align: center;">Unlimited</td> <td style="text-align: center;">Included</td> <td style="text-align: center;">Physical only</td> </tr> <tr> <td><a href="https://www.tooltester.com/out/strikingly" target="_blank" rel="noopener noreferrer">Strikingly</a></td> <td style="text-align: center;">Overlay in footer</td> <td style="text-align: center;">1 product</td> <td style="text-align: center;">Not included</td> <td style="text-align: center;">Physical only</td> </tr> <tr> <td>MyOnlineStore</td> <td style="text-align: center;">Link in the footer</td> <td style="text-align: center;">25 products</td> <td style="text-align: center;">Included</td> <td style="text-align: center;">Physical only</td> </tr> <tr> <td><a href="https://www.tooltester.com/out/ecwid-free-online-stores" target="_blank" rel="noopener noreferrer">Ecwid</a></p> <p><a href="https://www.tooltester.com/en/reviews/ecwid-review/">(Review)</a></td> <td style="text-align: center;">No ad</td> <td style="text-align: center;">10 products</td> <td style="text-align: center;">Not included, but you can integrate it</td> <td style="text-align: center;">Physical and digital</td> </tr> <tr> <td>WooCommerce</p> <p><a href="https://www.tooltester.com/en/reviews/woocommerce/">(Review)</a></td> <td style="text-align: center;">Removable logo in footer</td> <td style="text-align: center;">Unlimited</td> <td style="text-align: center;">Not included, but you can integrate it</td> <td style="text-align: center;">Physical and digital</td> </tr> </tbody> </table> <h2><span class="ez-toc-section" id="FAQ"></span>FAQ<span class="ez-toc-section-end"></span></h2> <h3>What will I miss with a free online store?</h3> <p>Selling online can be difficult if people don’t trust your business, and the main problem here is with the domain name. Most free ecommerce platforms <strong>won’t get you a custom .com or a .net domain name</strong>. These always cost money. Instead, you’ll piggyback on the provider’s domain, so your store URL will be something like: www.yourname.freecommerceplatform.com.</p> <p>Providers who offer free online stores also make up some of the cost by selling <strong>advertising</strong> <strong>space</strong>. Most of the time it’s just for their own platforms, but sometimes it’s for other services. In any case, adverts don’t look super professional.</p> <p>Finally, you’re pretty likely to <strong>miss out on features</strong>. Most providers will reserve their best templates or options for paying users only. Likewise, SSL, or secure encryption is a must-have for ecommerce stores, and you won’t always get it for free.</p> <h3>Why are they offering free stores?</h3> <p>Good question. Most of the time, the platforms operate on a freemium model. Your basic site is free, but <strong>when you want to expand </strong>(add more products for example,) <strong>you have to pay</strong>. And you’re more likely to choose the easy option of paying a bit more with the same provider than moving your entire store to an entirely new host.</p> <p>This is why we recommend you <strong>take into account the premium plans as well as the free ones</strong>. It might be highly beneficial in the long run. If you are serious about ecommerce, we’d suggest you check our <a href="https://www.tooltester.com/en/ecommerce-platforms/" rel="noopener noreferrer">store builder comparison tool</a> to find the best solution for your project.</p> <h3>Is my SEO going to be OK with a free ecommerce builder?</h3> <p>In all likelihood, <strong>your SEO will suffer</strong>. Non-custom domain names are a big problem with search engines like Google.</p> <p>We can’t guarantee that you won’t rank with a free solution for a very specific niche, but if you’re set on acquiring customers via Google, <strong>you’re better off paying for a custom domain at least</strong>.</p> <p>There are a few places where you can get a free domain name. Freenom.com is one of them. The downside here is, though, that the available endings – tk, .ml, .ga – don’t exactly scream “<em>trust me!</em>” since they are relatively unusual.</p> <p>> <a href="https://www.tooltester.com/en/blog/shopify-seo/">Is Shopify SEO-friendly?</a></p> <h3>Which paid online store builders are good?</h3> <p>If you are looking for a solid paid ecommerce platform, I would check these three:</p> <p><a href="https://www.tooltester.com/out/shopify" target="_blank" rel="noopener">Shopify Basic</a>: most popular ecommerce platform worldwide, starts at $39/month (free trial). You can scale your online store almost without any limits.</p> <p><a href="https://www.tooltester.com/out/squarespace-store" target="_blank" rel="noopener">Squarespace Business</a> is a powerful ecommerce solution at a reasonable price $23/month. The downside is that Squarespace takes a cut of 2% unless you upgrade to a higher plan.</p> <p><a href="https://www.tooltester.com/out/wix-store-cta" target="_blank" rel="noopener">Wix Business Basic</a>: at almost the <a href="https://www.tooltester.com/en/blog/shopify-vs-wix/">same price as Shopify</a> ($29/month) it’s a solid solution if you are looking for an easy to use ecommerce website builder.</p> <h2><span class="ez-toc-section" id="Free_ecommerce_platforms_to_create_online_stores_conclusion"></span>Free ecommerce platforms to create online stores: conclusion<span class="ez-toc-section-end"></span></h2> <p><strong>Free online stores</strong> should be considered <strong>for test runs</strong>. Maybe your sales will take off, and you’ll need to move to a <a href="https://www.tooltester.com/en/best-ecommerce-website-builder/">better ecommerce website builder</a>. Maybe you’ll need to add more products and expand.</p> <p>In any case, they are <strong>not recommended for serious, long term online stores</strong>. The paid plans of Square Online, Weebly, Shopify and BigCommerce are much better solutions for ambitious ecommerce owners.</p> <p>Why not read our <a href="https://www.tooltester.com/en/reviews/weebly-review/online-store/">Weebly ecommerce review</a>, our <a href="https://www.tooltester.com/en/reviews/shopify/">Shopify review</a> (which has some <a href="https://www.tooltester.com/en/blog/free-shopify-themes/">great free themes</a>), our <a href="https://www.tooltester.com/en/reviews/bigcommerce/">BigCommerce review</a>, or our <a href="https://www.tooltester.com/en/blog/shopify-vs-bigcommerce/">Shopify vs BigCommerce</a> comparison next?!</p> <p>Finally, also remember that just because you build it doesn’t mean they’ll come. If you are going to rely on organic search results to bring in customers, a paying online store solution with better SEO options is a must.</p> <p> </p> <p class="well-1">Find more information about <a href="https://www.tooltester.com/en/start-online-stores/">how to start an online store</a> with our free guide</p> <p> </p> <p><em>If you have any questions, please leave us a message!</em></p> <section id="authors" class="block author-detail-block"> <div class="block__title"> <h2>The authors</h2> <a href="https://www.tooltester.com/en/about-us/" class="btn u-desktop-only">Learn more about us</a> </div> <div class="author-row"> <div class="author-row__profile"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2022/07/JOSEP-250x300.png" alt="Josep Garcia" class="user-profile"width="125" height="150"> </div> <div class="author-row__bio"> <h3 class="author-row__name"><a href="https://www.tooltester.com/en/blog/author/josep/">Josep Garcia</a> <span class="author-checkmark" data-tippy-content="<strong>Josep</strong><br>Content Manager<br>M.A. Multimedia Applications (UOC)<br>At Tooltester since 2014<br>94 articles written"><svg class="icon icon-tick"><use xlink:href="#tick"></use></svg></span></h3> <p class="author-row__title">Content Manager</p> <p class="author-row__description">Hi there, I am Josep Garcia. Since 2014 I've been testing and writing about website builders and hosting services, and I share all my learnings at Tooltester.com. Today I am not an active staff member anymore, but I do hope you enjoyed this article. And if you have any questions, please leave me a comment below.</p> </div> </div> <div class="author-row"> <div class="author-row__profile"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2022/07/ROBERT-250x300.png" alt="Robert Brandl" class="user-profile"width="125" height="150"> </div> <div class="author-row__bio"> <h3 class="author-row__name"><a href="https://www.tooltester.com/en/blog/author/robert/">Robert Brandl</a> <span class="author-checkmark" data-tippy-content="<strong>Robert</strong><br>Founder and CEO<br>BA (Hons) Munich University MUAS<br>At Tooltester since 2009<br>127 articles written"><svg class="icon icon-tick"><use xlink:href="#tick"></use></svg></span></h3> <p class="author-row__title">Founder and CEO</p> <p class="author-row__description">Hi, my name is Robert Brandl! I used to work in a digital marketing agency where I managed website and email marketing projects. To optimize my client's campaigns, I always had to find the optimal web tools. Tooltester offers this knowledge to you, hopefully saving you endless hours of research.</p> </div> </div> <a href="https://www.tooltester.com/en/about-us/" class="btn author-detail-block__btn btn--center u-mobile-only">Learn more about us</a> </section> <section id="updates" class="updates-block block"> <div class="updates-block__inner"> <div class="updates-block__header"> <p>We keep our content up to date</p> <button class="updates-block__seach-btn" data-toggle="#latest-updates" data-toggle-class="is-active" aria-label="Toggle updates" aria-expanded="false" aria-controls="latest-updates"> <span>See latest updates</span> <svg class="icon icon-chevron-down"><use xlink:href="#chevron-down"></use></svg> </button> </div> <div class="updates-block__body" id="latest-updates"> <p>7 Nov 2022 - Removed Sellfy (free plan no longer available) and added Square Online<br /> 02 Nov 2021 - Added Sellfy<br /> 22 April 2021 - Mozello online store: now only up to 5 products with the free plan<br /> 07 May 2020 - Weebly doesn't seem to offer their free ecommerce package outside of the US</p> </div> </div> </section> <div id="methodology" class="block"> <div class="well well--border"> <h3>THE BEHIND THE SCENES OF THIS BLOG</h3> <p><p>This article has been written and researched following a precise methodology.</p> </p> <a href="https://www.tooltester.com/en/tooltester-methodology/" class="btn"> Our methodology </a> </div> </div> </div> </div> </article> <section class="section-spacing-l u-bg-cream" id="reader-comments"> <div class="container container-width-xs"> <div class="wrapper" id="comments-page"> <div class="container-fluid"> <h2 class="u-mb">Comments</h2> <div id="disqus_thread"></div> <script> const disqusInstance = { post_url: "https://www.tooltester.com/en/blog/best-free-ecommerce-website-builder/", post_id: "15412 https://www.websitetooltester.com/?p=15412", page_title: "The 10 Best Free Ecommerce Website Builders in 2025", init: function() { document.addEventListener('DOMContentLoaded', () => { this.addEvents(); }); }, addEvents: function() { this.loadDisqus(); }, loadDisqus: function() { this.disqus_observer = new IntersectionObserver((entries) => { if(entries[0].isIntersecting) { let post_url = this.post_url; let post_id = this.post_id; let page_title = this.page_title; window.disqus_config = function() { this.page.url = post_url; this.page.identifier = post_id; this.page.title = page_title; }; (function() { var d = document, s = d.createElement('script'); s.src = 'https://cmstestlabor.disqus.com/embed.js'; s.setAttribute('data-timestamp', +new Date()); (d.head || d.body).appendChild(s); })(); this.disqus_observer.disconnect(); } }, { threshold: [0] }); this.disqus_observer.observe(document.querySelector("#disqus_thread")); }, }; disqusInstance.init(); </script> <script id="dsq-count-scr" src="//cmstestlabor.disqus.com/count.js" async></script> </div> </div> </div> </section> <section class="block-guide-download section-spacing-l"> <div class="container container-width-s"> <div class="grid grid--two-col grid--gap-s"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2023/05/front-cover-website-creation-ebook-420.png" alt="website creation ebook cover page"> <div> <h2>The Step-by-Step Guide to Website Creation</h2> <p>Are you keen to learn the basics before you get started? In our ebook, <a href="https://www.tooltester.com/en/ebooks/website-creation-steps/">“Website Creation for Absolute Beginners”</a> we’ll show you the steps you need to take to create your own business website.</p> <div id="mc_embed_signup"> <form action="//websitetooltester.us1.list-manage.com/subscribe/post?u=31fad08b481ebe1eede44ea7a&id=fde841431d" method="post" name="mc-embedded-subscribe-form" class="form validate mt-xl" id="mc-embedded-subscribe-form" target="_blank"> <div id="mc_embed_signup_scroll"> <label><input type="text" value="" name="FNAME" placeholder="Name*" id="mce-FNAME" required></label> <label><input type="email" value="" name="EMAIL" placeholder="Email*" class="email" id="mce-EMAIL" required></label> <label><select name="HPAGE" class="" id="mce-HPAGE"> <option value="" selected disabled>Type of website</option> <option value="Ecommerce">Ecommerce</option> <option value="Small business & Freelance">Small business & Freelance</option> <option value="Services & Events">Services & Events</option> <option value="Photographers, Artists & Portfolios">Photographers, Artists & Portfolios</option> <option value="News & Blogs">News & Blogs</option> <option value="Education">Education</option> <option value="Personal">Personal</option> <option value="Other">Other</option> </select></label> <div class="form__checkbox"> <div class="agreeblock-checkbox"><input type="checkbox" value="1" name="group[2154][1]" id="mce-group[2154]-2154-0" required></div> <label for="mce-group[2154]-2154-0" class="agreeblock-info">Hereby I agree to the following <a href="https://www.tooltester.com/en/terms-of-use/" target="_blank">terms & conditions</a></label> </div> <div id="mce-responses" class="clear"> <div class="response" id="mce-error-response" style="display:none"></div> <div class="response" id="mce-success-response" style="display:none"></div> </div>  <div style="position: absolute; left: -5000px;" aria-hidden="true"><input type="text" name="b_31fad08b481ebe1eede44ea7a_fde841431d" tabindex="-1" value=""></div> <div class="clear"> <button type="submit" name="subscribe" id="mc-embedded-subscribe" disabled>Let's go!</button> </div> <small> <p><strong>Note</strong>: We will never share your email address with anyone except our email service provider. 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Find out in our Ecwid video review.\n\nContent: \n0:00 Intro \n0:41 Pricing\n1:20 Setup\n1:45 Backend\n2:45 Multilingual stores\n3:09 Payments, taxes and shipping\n3:43 Instant sites\n4:04 SEO\n4:25 Conclusion\n\nIf you have any more questions or want to leave some feedback, just drop us a comment! :)","name":"Ecwid Review - The Best Way to Start Selling On Your Site?","uploadDate":"2021-06-30 11:19:06 UTC","thumbnailUrl":"https:\/\/i.ytimg.com\/vi\/DK3tlzxvWNA\/default.jpg","embedUrl":"https:\/\/www.youtube-nocookie.com\/embed\/DK3tlzxvWNA"},{"@type":"VideoObject","isPartOf":{"@id":"https:\/\/www.tooltester.com#article"},"position":6,"description":"Find our fully detailed review here:\nhttp:\/\/www.tooltester.com\/en\/reviews\/woocommerce\/\n\nTo try WooCommerce, click here:\nhttp:\/\/www.tooltester.com\/out\/woocommerce-youtube\n\nIn this detailed review about WooCommerce we provide an overview of how WooCommerce works. 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