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Learn more about how eBay rewards the best sellers in the UK eBay Seller Centre."/><meta name="image" property="og:image" content="https://ir.ebaystatic.com/cr/v/c1/ebay-logo-1-1200x630-margin.png"/><link rel="stylesheet" type="text/css" href="https://ir.ebaystatic.com/rs/c/globalheaderweb/index_lcNW.c9dfc033.css"/><link rel="stylesheet" type="text/css" href="https://ir.ebaystatic.com/rs/c/slrcenter/vendor.de513b091605fd9bcc4d.css"/><link rel="stylesheet" type="text/css" href="https://ir.ebaystatic.com/rs/c/slrcenter/page.de513b091605fd9bcc4d.css"/><script>window._ERS_PATH="https://ir.ebaystatic.com/rs/c/slrcenter/"</script><script>window.__APP_INITIAL_STATE__ = 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The metrics for deciding seller standard levels are based on what we know will create great selling and buying experiences. If you deliver on your promises and provide fair customer service, you’ll join the sellers enjoying the immediate benefits of Above Standard and Top-rated Seller standards. The benefits include increased seller protection as well as heightened visibility across the eBay platform.\u003c/p>","subtext_html":""},{"objectPath":"/site/website/sc-ucp-pages/protection/seller-standards/index.xml","type":"/component/text","objectGroupId":"9639","objectId":"9639d7b1-1d9f-df76-fc92-15b2e6e8aab0","title_t":"eBay Top-rated Seller","subTitle_t":"","internal-name":"Text - eBay Top-rated Seller","colourGroup_s":"white","targeting_s":"","file-name":"9639d7b1-1d9f-df76-fc92-15b2e6e8aab0.xml","text_html":"\u003cp>As an eBay Top-rated Seller, you are the gold standard of consistent, great customer service in our marketplace. You’ll get access to exclusive benefits, such as:\u003c/p>\n\u003cul>\n\u003cli>Enhanced \u003ca href=\"/protection/seller-protection\" target=\"_blank\" rel=\"noopener\">Seller Protection\u003c/a>.\u003c/li>\n\u003cli>Eligibility for discounts on Final value fees. \u003c/li>\n\u003c/ul>\n\u003cp>You don’t need to register for anything and there’s nothing extra to pay - all you need to do is provide excellent customer experience over a period of time.\u003c/p>\n\u003cp>eBay Top Rated Sellers have the option to add \u003ca href=\"/protection/ebay-premium-service\" target=\"_blank\" rel=\"noopener\">eBay Premium Service\u003c/a>. Listings with a Premium Service badge may attract more buyers and boost sales. Benefits of using eBay Premium Service include: Maximum visibility in Best Match search results and a 10% discount on final value fees on eBay.co.uk or eBay.ie.\u003c/p>\n\u003cp>To qualify for eBay Premium Service, your listings need to:\u003c/p>\n\u003cul>\n\u003cli>Offer a free domestic delivery option within 3 working days.\u003c/li>\n\u003cli>Offer an express delivery option within 2 working days for no more than £10.\u003c/li>\n\u003cli>For items over £20, all of the delivery services must be designated tracked services and valid tracking must be uploaded within the dispatch time (this includes auction-style listings and Best Offers where the final price is over £20).\u003c/li>\n\u003c/ul>","subtext_html":"","cta_o":[{"objectPath":"/site/website/sc-ucp-pages/protection/seller-standards/index.xml","label_t":"eBay Premium Service","url_s":"/protection/ebay-premium-service","type_s":""}],"anchor_b":"true","anchorSecTitle_b":"false","padding_s":"default"},{"objectPath":"/site/website/sc-ucp-pages/protection/seller-standards/index.xml","type":"/component/text","objectGroupId":"d8c1","objectId":"d8c1d012-8d15-b98e-0b7e-9e92fe40933f","title_t":" Above Standard","subTitle_t":"","internal-name":"Text - above standard","colourGroup_s":"white","targeting_s":"","file-name":"d8c1d012-8d15-b98e-0b7e-9e92fe40933f.xml","text_html":"\u003cp>If you aren’t a Top-rated seller yet, Above Standard is available to sellers providing good customer service and who meet all their promises. Check your seller standards dashboard to see your current seller level and what you could improve on to maintain your standard or qualify for Top-rated seller status. Read the list of  tips on maintaining your seller standard level below to discover how you can maintain or improve your status.\u003ca id=\"below\">\u003c/a>\u003c/p>","subtext_html":"","anchor_b":"true","anchorSecTitle_b":"false","padding_s":"default"},{"objectPath":"/site/website/sc-ucp-pages/protection/seller-standards/index.xml","type":"/component/text","objectGroupId":"d19a","objectId":"d19a5e27-398c-914b-592e-8d3e1bb5ac2c","title_t":"Below Standard","subTitle_t":"","internal-name":"Text - below standard","file-name":"d19a5e27-398c-914b-592e-8d3e1bb5ac2c.xml","colourGroup_s":"white","targeting_s":"","text_html":"\u003cp>Below Standard sellers experience a decrease in search results visibility across their listings. They may also be subject to selling and listing restrictions and are not able to subscribe to a Featured or Anchor Shop.\u003c/p>\n\u003cp>If a seller’s level becomes Below Standard, they’ll find clear, actionable guidance on how to get back on track on their \u003ca href=\"https://sellerstandards.ebay.co.uk/dashboard\" target=\"_blank\" rel=\"noopener\">Seller Standards dashboard\u003c/a>. In addition to sending a clear status alert, the seller dashboard will provide a detailed overview of why they’re not meeting the minimum seller standards.\u003c/p>\n\u003cp>Seller ratings can fall Below Standard if the transaction defect rate is above 2% or the amount of cases closed without seller resolution is above 0.3%.\u003c/p>\n\u003cp>If a seller’s ratings are above either of these percentages, they’ve fallen Below Standard. We’ll review the seller's overall account standing and policy violation history and we may apply limits or restrictions on the account. Consequences that may apply to Below Standard sellers include additional fees, lower search rankings, restricted access to Promoted Listings, payment holds and selling limits or restrictions (including indefinite selling restrictions). We may also downgrade their eBay Shop to the Basic level if they've been Below Standard for more than 60 days. If this happens, we’ll inform the seller by email.\u003c/p>\n\u003cp>We usually only apply permanent selling restrictions when an account has been evaluated as Below Standard for at least 2 consecutive months. We may, however, take action at any time if we have urgent concerns about an account e.g. if we've detected fraud or if a seller’s selling practices pose a threat to the buyer experience. The actions we take will be proportional to the nature of the issue identified and what is reasonably required to protect the interests of all eBay users and eBay as provider of the services.\u003c/p>","subtext_html":"","cta_o":[{"objectPath":"/site/website/sc-ucp-pages/protection/seller-standards/index.xml","label_t":"Read more on Help Hub","url_s":"https://www.ebay.com/help/selling/seller-levels-performance-standards/seller-levels-performance-standards?id=4080","type_s":""}],"anchor_b":"true","anchorSecTitle_b":"false","padding_s":"default"},{"objectPath":"/site/website/sc-ucp-pages/protection/seller-standards/index.xml","type":"/component/text","objectGroupId":"1c2f","objectId":"1c2f0a1e-feef-528d-ad0a-94810c555839","title_t":"Tips for sellers to enhance their standard level","subTitle_t":"","internal-name":"Text - Tips to enhance standard level","colourGroup_s":"default","targeting_s":"","file-name":"1c2f0a1e-feef-528d-ad0a-94810c555839.xml","text_html":"\u003cul>\n\u003cli>Dispatch items within your specified dispatch time.\u003c/li>\n\u003cli>Manage inventory and keep items well stocked.\u003c/li>\n\u003cli>To minimise returns, describe your item accurately, including lots of pictures and item specifics in your listing.\u003c/li>\n\u003cli>Clearly state your return and payment policies in your listing and offer a 30-day returns policy when possible.\u003c/li>\n\u003cli>Streamline returns using the settings for automatic approvals and refunds.\u003c/li>\n\u003cli>Stick to your original terms when accepting payment at the end of a successful sale.\u003c/li>\n\u003cli>Respond promptly and politely to questions from the buyer.\u003c/li>\n\u003cli>Keep your buyer informed about when the item will be sent.\u003c/li>\n\u003cli>Issue refunds in a timely manner.\u003c/li>\n\u003c/ul>","subtext_html":"","anchor_b":"true","anchorSecTitle_b":"false","padding_s":"default"},{"objectPath":"/site/website/sc-ucp-pages/protection/seller-standards/index.xml","type":"/component/text","objectGroupId":"343d","objectId":"343d45c7-8476-ec7a-1ac8-ff89ce5af09e","title_t":" Service metrics","subTitle_t":"","internal-name":"Text - Service metrics","file-name":"343d45c7-8476-ec7a-1ac8-ff89ce5af09e.xml","colourGroup_s":"white","targeting_s":"","text_html":"\u003cp>Service metrics display how your business rates compared to your peers on eBay. These metrics can help you reduce after-sale buyer requests, which are time-consuming, costly to service, and often result in refunded sales and Item not received requests:\u003c/p>\n\u003cul>\n\u003cli>Item not as described -  you can be charged up to 4% more on Final value fees if you are evaluated as Very High for Item not as described requests.\u003cbr /> \u003c/li>\n\u003cli>Item not received - extra time may be added to buyer-facing delivery estimates for the shipping categories where you are currently evaluated as Very High for two consecutive evaluations.\u003cbr />\u003cbr />\u003c/li>\n\u003cli>If on your evaluation you are rated \u003cstrong>High\u003c/strong> or \u003cstrong>Very High\u003c/strong> in the Item not received service metric, we will send you a notification email.\u003c/li>\n\u003c/ul>\n\u003cp>For more information please refer to the \u003ca href=\"https://www.ebay.co.uk/help/policies/selling-policies/seller-performance-policy/service-metrics-policy?id=4769\">Service Metric Policy page\u003c/a>.\u003c/p>\n\u003cp>The \u003ca href=\"https://www.ebay.co.uk/sh/prf/service-metrics\">Service metrics dashboard\u003c/a> is an insights tool which provides you with:\u003c/p>\n\u003cul>\n\u003cli>Visibility into the number of “Item not as described” returns and “Item not received\" requests\u003cbr />\u003cbr />\u003c/li>\n\u003cli>Comparison of requests to sellers of similar items by rating your performance against them\u003cbr />\u003cbr />\u003c/li>\n\u003cli>Downloadable transaction reports to show which listings are driving after-sales requests\u003c/li>\n\u003c/ul>\n\u003cp>You can learn more about how to monitor your Service metrics \u003ca href=\"https://www.ebay.co.uk/help/selling/selling/monitor-service-metrics?id=4785\">here\u003c/a>.\u003c/p>","subtext_html":"","anchor_b":"true","anchorSecTitle_b":"false","padding_s":"default"},{"objectPath":"/site/website/sc-ucp-pages/protection/seller-standards/index.xml","type":"/component/text","objectGroupId":"5714","objectId":"5714f9f1-e90d-4e4b-03e9-a099ad98879b","file-name":"5714f9f1-e90d-4e4b-03e9-a099ad98879b.xml","colourGroup_s":"default","targeting_s":"b2c","title_t":"Tips to reduce your Item not received rating","subTitle_t":"","internal-name":"Text - Tips to reduce Item not received rating","text_html":"\u003cp>So how can you keep your INR rating low and reduce it when it gets too high? There are several ways to do this:\u003c/p>\n\u003cul>\n\u003cli>Always use a shipping service that provides tracking regardless of the item cost. This gives greater protection for you and peace of mind for your buyers.\u003cbr />\u003cbr />\u003c/li>\n\u003cli>When you’ve made a sale, upload the tracking number to the sale as soon as possible.\u003cbr />\u003cbr />\u003c/li>\n\u003cli>Set achievable handling times you can meet and adjust your handling time during busy seasons or popular promotions\u003c/li>\n\u003c/ul>","subtext_html":"","anchor_b":"true","anchorSecTitle_b":"false","padding_s":"default"},{"objectPath":"/site/website/sc-ucp-pages/protection/seller-standards/index.xml","type":"/component/text-media","objectGroupId":"a776","objectId":"a7762b97-27f7-ae17-ede2-4f87c62791cb","image_o":[{"objectPath":"/site/website/sc-ucp-pages/protection/seller-standards/index.xml","image_s":"/static-assets/images/2020/09/service_metrics_using_dashboard_26.png","imageLandscape_s":"","alt_s":"","image_crops":[{"objectPath":"/site/website/sc-ucp-pages/protection/seller-standards/index.xml","value":"/static-assets/image-crops/25/2020/09/service_metrics_using_dashboard_26.png"},{"objectPath":"/site/website/sc-ucp-pages/protection/seller-standards/index.xml","value":"/static-assets/image-crops/50/2020/09/service_metrics_using_dashboard_26.png"}]}],"video_s":"sS1KyFWEb30","title_t":"Service metrics explained","subTitle_t":"","internal-name":"Video - Service metrics explained","layout_s":"left","colourGroup_s":"lightGray","targeting_s":"","file-name":"a7762b97-27f7-ae17-ede2-4f87c62791cb.xml","text_html":"","anchor_b":"true","padding_s":"default"},{"objectPath":"/site/website/sc-ucp-pages/protection/seller-standards/index.xml","type":"/component/text-media","objectGroupId":"d8a8","objectId":"d8a8a7fc-2c09-f332-1e30-90a7446e2a90","image_o":[{"objectPath":"/site/website/sc-ucp-pages/protection/seller-standards/index.xml","alt_s":"Guidance and tips on INR Service Metrics","image_s":"/static-assets/images/2021/07/INRTemplateSellerCenter1200x1200.png","imageLandscape_s":"","image_crops":[{"objectPath":"/site/website/sc-ucp-pages/protection/seller-standards/index.xml","value":"/static-assets/image-crops/25/2021/07/INRTemplateSellerCenter1200x1200.png"},{"objectPath":"/site/website/sc-ucp-pages/protection/seller-standards/index.xml","value":"/static-assets/image-crops/50/2021/07/INRTemplateSellerCenter1200x1200.png"}]}],"video_s":"u2N802i72Ck","title_t":"Guidance and tips on INR Service Metrics","subTitle_t":"","internal-name":"Video - Guidance and tips on INR Service Metrics","layout_s":"right","colourGroup_s":"default","targeting_s":"b2c","file-name":"d8a8a7fc-2c09-f332-1e30-90a7446e2a90.xml","text_html":"","anchor_b":"true","padding_s":"default"}],"search_t":"","metaImage_s":"","image_crops":[{"objectPath":"/site/website/sc-ucp-pages/protection/seller-standards/index.xml","value":""},{"objectPath":"/site/website/sc-ucp-pages/protection/seller-standards/index.xml","value":""}],"status":200,"siteConfig":{"siteName":"Seller Centre","titleSuffix":"UK Seller Centre"}},"isMweb":false,"accountType":"anonymous","nativeFriendly":false,"activeMenuL1":null,"locale":{"breadcrumb.home":"Home","searchForm.placeholder":"Search","searchForm.clear":"Clear","searchPage.pageTitle":"Search","searchPage.title":"Showing of for “”","searchPage.noResultsTitle":"No results available for “”","notFoundPage.title":"We looked everywhere.","notFoundPage.text":"Looks like this page is missing. If you still need help, visit our \u003ca href=\"https://www.ebay.co.uk/help/selling\">help pages\u003c/a>.","notFoundPage.ctaText":"Go to homepage","errorPage.title":"Where's all the stuff?","errorPage.text1":"Our homepage is down, but the rest of eBay is fine. We'll have it back in a moment.","errorPage.text2":"In the meantime you can \u003ca href=\"https://www.ebay.co.uk\">go to homepage\u003c/a>.","targeting.B2C":"Business Seller","targeting.C2C":"Private Seller","targeting.prefix":"Viewing as:","menu.topLink":"Overview","slider.next":"Next slide","slider.previous":"Previous slide","video.play":"Play video","modal.open":"open dialog","modal.close":"close dialog","survey.text":null,"survey.accessibilityText":null,"feesWidget.perMonth":null,"feesWidget.priceDisclaimer":null,"feesWidget.cta":null,"feesWidget.showSub":null,"feesWidget.hideSub":null,"feesWidget.recommended":null},"activeTargeting":"b2c","tracking":{"pageId":3137842,"pageInstanceId":"61308b83-6acf-4cd9-ecbb-18dd758b1e86"},"baseUrl":"https://www.ebay.co.uk","host":"ebay.co.uk"}</script></head><body class="desktop"><div id="global-header"><div class="global-header "><script type="text/javascript">var GHpre = 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id="sellercenter-page"><header class="sc-header"><div id="main-menu" class=" main-menu--with-targeting" tabindex="-1"><div class="main-menu__actions"><h2 class="site-name">Seller Centre</h2><span role="button" tabindex="-1" class="main-menu__close"><svg class="icon icon--16" xmlns="http://www.w3.org/2000/svg" focusable="false" aria-hidden="true"><use xlink:href="#icon-close-16"></use></svg></span></div><h2 class="site-name"><a href="/sellercentre"><span>Seller Centre</span></a></h2><nav class="menu" aria-label="main menu"><ul class="level-1"><li class="menu-item menu-item--has-children"><a href="/sellercentre/selling" class="" tabindex="0" _sp="p3137842.m48037.l51049" data-click="{"eventFamily":"SLRCTR","eventAction":"ACTN","actionKind":"NAV","flushImmediately":false,"eventProperty":{"sid":"p3137842.m48037.l51049","pageInstanceId":"61308b83-6acf-4cd9-ecbb-18dd758b1e86"}}"><span data-text="Selling">Selling</span></a><button class="menu-item__flyout">Expand: Selling</button><ul class="level-2"><li class="menu-item"><a href="/sellercentre/selling/create-ebay-business-account" class="" tabindex="0" _sp="p3137842.m48037.l51049" data-click="{"eventFamily":"SLRCTR","eventAction":"ACTN","actionKind":"NAV","flushImmediately":false,"eventProperty":{"sid":"p3137842.m48037.l51049","pageInstanceId":"61308b83-6acf-4cd9-ecbb-18dd758b1e86"}}"><span data-text="Get an eBay Business Account">Get an eBay Business Account</span></a></li><li class="menu-item"><a href="https://www.ebay.co.uk/sellercentre/selling/benefits" class="" tabindex="0" _sp="p3137842.m48037.l51049" data-click="{"eventFamily":"SLRCTR","eventAction":"ACTN","actionKind":"NAV","flushImmediately":false,"eventProperty":{"sid":"p3137842.m48037.l51049","pageInstanceId":"61308b83-6acf-4cd9-ecbb-18dd758b1e86"}}"><span data-text="Benefits for business sellers">Benefits for business sellers</span></a></li><li class="menu-item"><a href="/sellercentre/selling/my-account" class="" tabindex="0" 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data-text="Manage your sales">Manage your sales</span></a></li><li class="menu-item"><a href="/sellercentre/selling/sell-yourself-to-buyers" class="" tabindex="0" _sp="p3137842.m48037.l51049" data-click="{"eventFamily":"SLRCTR","eventAction":"ACTN","actionKind":"NAV","flushImmediately":false,"eventProperty":{"sid":"p3137842.m48037.l51049","pageInstanceId":"61308b83-6acf-4cd9-ecbb-18dd758b1e86"}}"><span data-text="Sell your business to buyers">Sell your business to buyers</span></a></li><li class="menu-item"><a href="/sellercentre/selling/motors" class="" tabindex="0" _sp="p3137842.m48037.l51049" data-click="{"eventFamily":"SLRCTR","eventAction":"ACTN","actionKind":"NAV","flushImmediately":false,"eventProperty":{"sid":"p3137842.m48037.l51049","pageInstanceId":"61308b83-6acf-4cd9-ecbb-18dd758b1e86"}}"><span data-text="Sell a vehicle or parts">Sell a vehicle or parts</span></a></li><li class="menu-item"><a href="/sellercentre/selling/selling-trading-cards" class="" tabindex="0" 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data-click="{"eventFamily":"SLRCTR","eventAction":"ACTN","actionKind":"NAV","flushImmediately":false,"eventProperty":{"sid":"p3137842.m48037.l51049","pageInstanceId":"61308b83-6acf-4cd9-ecbb-18dd758b1e86"}}"><span data-text="Listings">Listings</span></a><button class="menu-item__flyout">Expand: Listings</button><ul class="level-2"><li class="menu-item"><a href="/sellercentre/listings/create-listings" class="" tabindex="0" _sp="p3137842.m48037.l51049" data-click="{"eventFamily":"SLRCTR","eventAction":"ACTN","actionKind":"NAV","flushImmediately":false,"eventProperty":{"sid":"p3137842.m48037.l51049","pageInstanceId":"61308b83-6acf-4cd9-ecbb-18dd758b1e86"}}"><span data-text="Create great listings">Create great listings</span></a></li><li class="menu-item"><a href="/sellercentre/listings/make-listings-stand-out" class="" tabindex="0" _sp="p3137842.m48037.l51049" data-click="{"eventFamily":"SLRCTR","eventAction":"ACTN","actionKind":"NAV","flushImmediately":false,"eventProperty":{"sid":"p3137842.m48037.l51049","pageInstanceId":"61308b83-6acf-4cd9-ecbb-18dd758b1e86"}}"><span data-text="Make your listings stand out">Make your listings stand out</span></a></li><li class="menu-item"><a href="/sellercentre/listings/listing-pros" class="" tabindex="0" _sp="p3137842.m48037.l51049" data-click="{"eventFamily":"SLRCTR","eventAction":"ACTN","actionKind":"NAV","flushImmediately":false,"eventProperty":{"sid":"p3137842.m48037.l51049","pageInstanceId":"61308b83-6acf-4cd9-ecbb-18dd758b1e86"}}"><span data-text="Tips for listing pros">Tips for listing pros</span></a></li><li class="menu-item"><a href="/sellercentre/listings/manage-listings" class="" tabindex="0" _sp="p3137842.m48037.l51049" data-click="{"eventFamily":"SLRCTR","eventAction":"ACTN","actionKind":"NAV","flushImmediately":false,"eventProperty":{"sid":"p3137842.m48037.l51049","pageInstanceId":"61308b83-6acf-4cd9-ecbb-18dd758b1e86"}}"><span data-text="Manage your listings">Manage your listings</span></a></li><li class="menu-item"><a href="/sellercentre/listings/item-specifics" class="" tabindex="0" _sp="p3137842.m48037.l51049" data-click="{"eventFamily":"SLRCTR","eventAction":"ACTN","actionKind":"NAV","flushImmediately":false,"eventProperty":{"sid":"p3137842.m48037.l51049","pageInstanceId":"61308b83-6acf-4cd9-ecbb-18dd758b1e86"}}"><span data-text="Item specifics">Item specifics</span></a></li><li class="menu-item"><a href="/sellercentre/listings/photo-tips" class="" tabindex="0" _sp="p3137842.m48037.l51049" data-click="{"eventFamily":"SLRCTR","eventAction":"ACTN","actionKind":"NAV","flushImmediately":false,"eventProperty":{"sid":"p3137842.m48037.l51049","pageInstanceId":"61308b83-6acf-4cd9-ecbb-18dd758b1e86"}}"><span data-text="Take great photos">Take great photos</span></a></li><li class="menu-item"><a href="/sellercentre/listings/share-to-social" class="" tabindex="0" _sp="p3137842.m48037.l51049" data-click="{"eventFamily":"SLRCTR","eventAction":"ACTN","actionKind":"NAV","flushImmediately":false,"eventProperty":{"sid":"p3137842.m48037.l51049","pageInstanceId":"61308b83-6acf-4cd9-ecbb-18dd758b1e86"}}"><span data-text="Share your social media">Share your social media</span></a></li></ul></li><li class="menu-item menu-item--has-children"><a href="/sellercentre/postage" class="" tabindex="0" _sp="p3137842.m48037.l51049" data-click="{"eventFamily":"SLRCTR","eventAction":"ACTN","actionKind":"NAV","flushImmediately":false,"eventProperty":{"sid":"p3137842.m48037.l51049","pageInstanceId":"61308b83-6acf-4cd9-ecbb-18dd758b1e86"}}"><span data-text="Postage">Postage</span></a><button class="menu-item__flyout">Expand: Postage</button><ul class="level-2"><li class="menu-item"><a href="/sellercentre/postage/postage-made-easy" class="" tabindex="0" _sp="p3137842.m48037.l51049" data-click="{"eventFamily":"SLRCTR","eventAction":"ACTN","actionKind":"NAV","flushImmediately":false,"eventProperty":{"sid":"p3137842.m48037.l51049","pageInstanceId":"61308b83-6acf-4cd9-ecbb-18dd758b1e86"}}"><span data-text="Postage made easy">Postage made easy</span></a></li><li class="menu-item"><a href="/sellercentre/postage/retail-standards" class="" tabindex="0" _sp="p3137842.m48037.l51049" data-click="{"eventFamily":"SLRCTR","eventAction":"ACTN","actionKind":"NAV","flushImmediately":false,"eventProperty":{"sid":"p3137842.m48037.l51049","pageInstanceId":"61308b83-6acf-4cd9-ecbb-18dd758b1e86"}}"><span data-text="Retail Standards">Retail Standards</span></a></li><li class="menu-item"><a href="/sellercentre/postage/international-postage" class="" tabindex="0" _sp="p3137842.m48037.l51049" data-click="{"eventFamily":"SLRCTR","eventAction":"ACTN","actionKind":"NAV","flushImmediately":false,"eventProperty":{"sid":"p3137842.m48037.l51049","pageInstanceId":"61308b83-6acf-4cd9-ecbb-18dd758b1e86"}}"><span data-text="International postage">International postage</span></a></li><li class="menu-item"><a href="/sellercentre/postage/manage-returns" class="" tabindex="0" _sp="p3137842.m48037.l51049" data-click="{"eventFamily":"SLRCTR","eventAction":"ACTN","actionKind":"NAV","flushImmediately":false,"eventProperty":{"sid":"p3137842.m48037.l51049","pageInstanceId":"61308b83-6acf-4cd9-ecbb-18dd758b1e86"}}"><span data-text="Manage Returns">Manage Returns</span></a></li><li class="menu-item"><a href="/sellercentre/postage/why-free-postage-works" class="" tabindex="0" _sp="p3137842.m48037.l51049" data-click="{"eventFamily":"SLRCTR","eventAction":"ACTN","actionKind":"NAV","flushImmediately":false,"eventProperty":{"sid":"p3137842.m48037.l51049","pageInstanceId":"61308b83-6acf-4cd9-ecbb-18dd758b1e86"}}"><span data-text="Why free postage works ">Why free postage works </span></a></li><li class="menu-item"><a href="/sellercentre/postage/seller-managed-services" class="" tabindex="0" _sp="p3137842.m48037.l51049" data-click="{"eventFamily":"SLRCTR","eventAction":"ACTN","actionKind":"NAV","flushImmediately":false,"eventProperty":{"sid":"p3137842.m48037.l51049","pageInstanceId":"61308b83-6acf-4cd9-ecbb-18dd758b1e86"}}"><span data-text="Seller managed services">Seller managed services</span></a></li><li class="menu-item"><a href="/sellercentre/postage/bulky-parcel-services-by-hubeurope" class="" tabindex="0" _sp="p3137842.m48037.l51049" data-click="{"eventFamily":"SLRCTR","eventAction":"ACTN","actionKind":"NAV","flushImmediately":false,"eventProperty":{"sid":"p3137842.m48037.l51049","pageInstanceId":"61308b83-6acf-4cd9-ecbb-18dd758b1e86"}}"><span data-text="Bulky parcel services by HubEurope">Bulky parcel services by HubEurope</span></a></li><li class="menu-item"><a href="/sellercentre/postage/peak-season" class="" tabindex="0" _sp="p3137842.m48037.l51049" data-click="{"eventFamily":"SLRCTR","eventAction":"ACTN","actionKind":"NAV","flushImmediately":false,"eventProperty":{"sid":"p3137842.m48037.l51049","pageInstanceId":"61308b83-6acf-4cd9-ecbb-18dd758b1e86"}}"><span data-text="Our essential delivery guide for peak season">Our essential delivery guide for peak season</span></a></li></ul></li><li class="menu-item menu-item--has-children"><a href="/sellercentre/grow-your-sales" class="" tabindex="0" _sp="p3137842.m48037.l51049" data-click="{"eventFamily":"SLRCTR","eventAction":"ACTN","actionKind":"NAV","flushImmediately":false,"eventProperty":{"sid":"p3137842.m48037.l51049","pageInstanceId":"61308b83-6acf-4cd9-ecbb-18dd758b1e86"}}"><span data-text="Growth">Growth</span></a><button class="menu-item__flyout">Expand: Growth</button><ul class="level-2"><li class="menu-item menu-item--has-children"><a href="/sellercentre/grow-your-sales/reach-more-buyers" class="" tabindex="0" _sp="p3137842.m48037.l51049" data-click="{"eventFamily":"SLRCTR","eventAction":"ACTN","actionKind":"NAV","flushImmediately":false,"eventProperty":{"sid":"p3137842.m48037.l51049","pageInstanceId":"61308b83-6acf-4cd9-ecbb-18dd758b1e86"}}"><span data-text="Reach More Buyers">Reach More Buyers</span><svg class="icon icon--16" xmlns="http://www.w3.org/2000/svg" focusable="false" aria-hidden="true"><use xlink:href="#icon-chevron-down-16"></use></svg></a><ul class="level-3"><li class="top-link"><a href="/sellercentre/grow-your-sales/reach-more-buyers" class="" tabindex="0" _sp="p3137842.m48037.l51049" data-click="{"eventFamily":"SLRCTR","eventAction":"ACTN","actionKind":"NAV","flushImmediately":false,"eventProperty":{"sid":"p3137842.m48037.l51049","pageInstanceId":"61308b83-6acf-4cd9-ecbb-18dd758b1e86"}}"><span data-text="Overview">Overview</span></a></li><li class="menu-item"><a href="/sellercentre/grow-your-sales/reach-more-buyers/promoted-listings" class="" tabindex="0" _sp="p3137842.m48037.l51049" data-click="{"eventFamily":"SLRCTR","eventAction":"ACTN","actionKind":"NAV","flushImmediately":false,"eventProperty":{"sid":"p3137842.m48037.l51049","pageInstanceId":"61308b83-6acf-4cd9-ecbb-18dd758b1e86"}}"><span data-text="Promote your listings">Promote your listings</span></a></li><li class="menu-item"><a href="/sellercentre/grow-your-sales/reach-more-buyers/promoted-shops" class="" tabindex="0" _sp="p3137842.m48037.l51049" data-click="{"eventFamily":"SLRCTR","eventAction":"ACTN","actionKind":"NAV","flushImmediately":false,"eventProperty":{"sid":"p3137842.m48037.l51049","pageInstanceId":"61308b83-6acf-4cd9-ecbb-18dd758b1e86"}}"><span data-text="Promote your Shop">Promote your Shop</span></a></li><li class="menu-item"><a href="/sellercentre/grow-your-sales/reach-more-buyers/promoted-offsite" class="" tabindex="0" _sp="p3137842.m48037.l51049" 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data-click="{"eventFamily":"SLRCTR","eventAction":"ACTN","actionKind":"NAV","flushImmediately":false,"eventProperty":{"sid":"p3137842.m48037.l51049","pageInstanceId":"61308b83-6acf-4cd9-ecbb-18dd758b1e86"}}"><span data-text="eBay Shops">eBay Shops</span></a></li><li class="menu-item"><a href="/sellercentre/grow-your-sales/service-providers" class="" tabindex="0" _sp="p3137842.m48037.l51049" data-click="{"eventFamily":"SLRCTR","eventAction":"ACTN","actionKind":"NAV","flushImmediately":false,"eventProperty":{"sid":"p3137842.m48037.l51049","pageInstanceId":"61308b83-6acf-4cd9-ecbb-18dd758b1e86"}}"><span data-text="Service Providers">Service Providers</span></a></li><li class="menu-item"><a href="/sellercentre/grow-your-sales/business-seller-capital" class="" tabindex="0" _sp="p3137842.m48037.l51049" data-click="{"eventFamily":"SLRCTR","eventAction":"ACTN","actionKind":"NAV","flushImmediately":false,"eventProperty":{"sid":"p3137842.m48037.l51049","pageInstanceId":"61308b83-6acf-4cd9-ecbb-18dd758b1e86"}}"><span data-text="Capital for eBay Business Sellers">Capital for eBay Business Sellers</span></a></li><li class="menu-item"><a href="https://www.ebay.co.uk/sellercentre/grow-your-sales/carbon-academy" class="" tabindex="0" _sp="p3137842.m48037.l51049" data-click="{"eventFamily":"SLRCTR","eventAction":"ACTN","actionKind":"NAV","flushImmediately":false,"eventProperty":{"sid":"p3137842.m48037.l51049","pageInstanceId":"61308b83-6acf-4cd9-ecbb-18dd758b1e86"}}"><span data-text="Carbon Academy">Carbon Academy</span></a></li><li class="menu-item"><a href="https://www.ebay.co.uk/sellercentre/grow-your-sales/seller-clinics" class="" tabindex="0" _sp="p3137842.m48037.l51049" data-click="{"eventFamily":"SLRCTR","eventAction":"ACTN","actionKind":"NAV","flushImmediately":false,"eventProperty":{"sid":"p3137842.m48037.l51049","pageInstanceId":"61308b83-6acf-4cd9-ecbb-18dd758b1e86"}}"><span data-text="Seller Clinics">Seller Clinics</span></a></li></ul></li><li class="menu-item menu-item--has-children"><a href="/sellercentre/protection" class="" tabindex="0" _sp="p3137842.m48037.l51049" data-click="{"eventFamily":"SLRCTR","eventAction":"ACTN","actionKind":"NAV","flushImmediately":false,"eventProperty":{"sid":"p3137842.m48037.l51049","pageInstanceId":"61308b83-6acf-4cd9-ecbb-18dd758b1e86"}}"><span data-text="Protection">Protection</span></a><button class="menu-item__flyout">Expand: Protection</button><ul class="level-2"><li class="menu-item"><a href="/sellercentre/protection/seller-standards" class="active" tabindex="0" _sp="p3137842.m48037.l51049" data-click="{"eventFamily":"SLRCTR","eventAction":"ACTN","actionKind":"NAV","flushImmediately":false,"eventProperty":{"sid":"p3137842.m48037.l51049","pageInstanceId":"61308b83-6acf-4cd9-ecbb-18dd758b1e86"}}"><span data-text="Seller Standards">Seller Standards</span></a></li><li class="menu-item"><a href="/sellercentre/protection/seller-protection" class="" tabindex="0" _sp="p3137842.m48037.l51049" data-click="{"eventFamily":"SLRCTR","eventAction":"ACTN","actionKind":"NAV","flushImmediately":false,"eventProperty":{"sid":"p3137842.m48037.l51049","pageInstanceId":"61308b83-6acf-4cd9-ecbb-18dd758b1e86"}}"><span data-text="Seller protection">Seller protection</span></a></li><li class="menu-item"><a href="/sellercentre/protection/premium-protection" class="" tabindex="0" _sp="p3137842.m48037.l51049" data-click="{"eventFamily":"SLRCTR","eventAction":"ACTN","actionKind":"NAV","flushImmediately":false,"eventProperty":{"sid":"p3137842.m48037.l51049","pageInstanceId":"61308b83-6acf-4cd9-ecbb-18dd758b1e86"}}"><span data-text="Enhanced protection for businesses">Enhanced protection for businesses</span></a></li></ul></li><li class="menu-item menu-item--has-children"><a href="/sellercentre/global-sales" class="" tabindex="0" _sp="p3137842.m48037.l51049" data-click="{"eventFamily":"SLRCTR","eventAction":"ACTN","actionKind":"NAV","flushImmediately":false,"eventProperty":{"sid":"p3137842.m48037.l51049","pageInstanceId":"61308b83-6acf-4cd9-ecbb-18dd758b1e86"}}"><span data-text="Global Sales">Global Sales</span></a><button class="menu-item__flyout">Expand: Global Sales</button><ul class="level-2"><li class="menu-item"><a href="/sellercentre/global-sales/advanced-international-selling" class="" tabindex="0" _sp="p3137842.m48037.l51049" data-click="{"eventFamily":"SLRCTR","eventAction":"ACTN","actionKind":"NAV","flushImmediately":false,"eventProperty":{"sid":"p3137842.m48037.l51049","pageInstanceId":"61308b83-6acf-4cd9-ecbb-18dd758b1e86"}}"><span data-text="Advanced international selling">Advanced international selling</span></a></li><li class="menu-item"><a href="/sellercentre/global-sales/european-sales-booster" class="" tabindex="0" _sp="p3137842.m48037.l51049" data-click="{"eventFamily":"SLRCTR","eventAction":"ACTN","actionKind":"NAV","flushImmediately":false,"eventProperty":{"sid":"p3137842.m48037.l51049","pageInstanceId":"61308b83-6acf-4cd9-ecbb-18dd758b1e86"}}"><span data-text="European Sales Booster & Webinterpret">European Sales Booster & Webinterpret</span></a></li><li class="menu-item"><a href="/sellercentre/global-sales/how-to-export" class="" tabindex="0" _sp="p3137842.m48037.l51049" data-click="{"eventFamily":"SLRCTR","eventAction":"ACTN","actionKind":"NAV","flushImmediately":false,"eventProperty":{"sid":"p3137842.m48037.l51049","pageInstanceId":"61308b83-6acf-4cd9-ecbb-18dd758b1e86"}}"><span data-text="How to export">How to export</span></a></li><li class="menu-item"><a href="/sellercentre/global-sales/weee-regulations" class="" tabindex="0" _sp="p3137842.m48037.l51049" data-click="{"eventFamily":"SLRCTR","eventAction":"ACTN","actionKind":"NAV","flushImmediately":false,"eventProperty":{"sid":"p3137842.m48037.l51049","pageInstanceId":"61308b83-6acf-4cd9-ecbb-18dd758b1e86"}}"><span data-text="WEEE regulations - EPR">WEEE regulations - EPR</span></a></li><li class="menu-item"><a href="/sellercentre/global-sales/german-epr" class="" tabindex="0" _sp="p3137842.m48037.l51049" data-click="{"eventFamily":"SLRCTR","eventAction":"ACTN","actionKind":"NAV","flushImmediately":false,"eventProperty":{"sid":"p3137842.m48037.l51049","pageInstanceId":"61308b83-6acf-4cd9-ecbb-18dd758b1e86"}}"><span data-text="German Packaging Act - EPR">German Packaging Act - EPR</span></a></li><li class="menu-item"><a href="/sellercentre/global-sales/digital-services-act" class="" tabindex="0" _sp="p3137842.m48037.l51049" data-click="{"eventFamily":"SLRCTR","eventAction":"ACTN","actionKind":"NAV","flushImmediately":false,"eventProperty":{"sid":"p3137842.m48037.l51049","pageInstanceId":"61308b83-6acf-4cd9-ecbb-18dd758b1e86"}}"><span data-text="Digital Services Act">Digital Services Act</span></a></li><li class="menu-item"><a href="/sellercentre/global-sales/batteries-chargers-legislation" class="" tabindex="0" _sp="p3137842.m48037.l51049" data-click="{"eventFamily":"SLRCTR","eventAction":"ACTN","actionKind":"NAV","flushImmediately":false,"eventProperty":{"sid":"p3137842.m48037.l51049","pageInstanceId":"61308b83-6acf-4cd9-ecbb-18dd758b1e86"}}"><span data-text="EU legislation on batteries and chargers">EU legislation on batteries and chargers</span></a></li><li class="menu-item"><a href="/sellercentre/global-sales/general-product-safety-regulation" class="" tabindex="0" _sp="p3137842.m48037.l51049" data-click="{"eventFamily":"SLRCTR","eventAction":"ACTN","actionKind":"NAV","flushImmediately":false,"eventProperty":{"sid":"p3137842.m48037.l51049","pageInstanceId":"61308b83-6acf-4cd9-ecbb-18dd758b1e86"}}"><span data-text="General Product Safety Regulation">General Product Safety Regulation</span></a></li><li class="menu-item"><a href="/sellercentre/global-sales/inform-consumers-act" class="" tabindex="0" _sp="p3137842.m48037.l51049" data-click="{"eventFamily":"SLRCTR","eventAction":"ACTN","actionKind":"NAV","flushImmediately":false,"eventProperty":{"sid":"p3137842.m48037.l51049","pageInstanceId":"61308b83-6acf-4cd9-ecbb-18dd758b1e86"}}"><span data-text="The INFORM Consumers Act">The INFORM Consumers Act</span></a></li></ul></li><li class="menu-item menu-item--has-children"><a href="/sellercentre/news" class="" tabindex="0" _sp="p3137842.m48037.l51049" data-click="{"eventFamily":"SLRCTR","eventAction":"ACTN","actionKind":"NAV","flushImmediately":false,"eventProperty":{"sid":"p3137842.m48037.l51049","pageInstanceId":"61308b83-6acf-4cd9-ecbb-18dd758b1e86"}}"><span data-text="News">News</span></a><button class="menu-item__flyout">Expand: News</button><ul class="level-2"><li class="menu-item"><a href="/sellercentre/news/2025-january" class="" tabindex="0" _sp="p3137842.m48037.l51049" data-click="{"eventFamily":"SLRCTR","eventAction":"ACTN","actionKind":"NAV","flushImmediately":false,"eventProperty":{"sid":"p3137842.m48037.l51049","pageInstanceId":"61308b83-6acf-4cd9-ecbb-18dd758b1e86"}}"><span data-text="Business Seller Update January 2025">Business Seller Update January 2025</span></a></li><li class="menu-item"><a href="/sellercentre/news/2024-timeline" class="" tabindex="0" _sp="p3137842.m48037.l51049" data-click="{"eventFamily":"SLRCTR","eventAction":"ACTN","actionKind":"NAV","flushImmediately":false,"eventProperty":{"sid":"p3137842.m48037.l51049","pageInstanceId":"61308b83-6acf-4cd9-ecbb-18dd758b1e86"}}"><span data-text="2024 Seller Update roundup">2024 Seller Update roundup</span></a></li><li class="menu-item"><a href="/sellercentre/news/2024-october" class="" tabindex="0" _sp="p3137842.m48037.l51049" data-click="{"eventFamily":"SLRCTR","eventAction":"ACTN","actionKind":"NAV","flushImmediately":false,"eventProperty":{"sid":"p3137842.m48037.l51049","pageInstanceId":"61308b83-6acf-4cd9-ecbb-18dd758b1e86"}}"><span data-text="Business Seller Update October 2024">Business Seller Update October 2024</span></a></li><li class="menu-item"><a href="/sellercentre/news/2024-june" class="" tabindex="0" _sp="p3137842.m48037.l51049" data-click="{"eventFamily":"SLRCTR","eventAction":"ACTN","actionKind":"NAV","flushImmediately":false,"eventProperty":{"sid":"p3137842.m48037.l51049","pageInstanceId":"61308b83-6acf-4cd9-ecbb-18dd758b1e86"}}"><span data-text="Business Seller Update June 2024">Business Seller Update June 2024</span></a></li></ul></li></ul><div class="targeting-switch"><span class="listbox-button"><button type="button" class="btn btn--form" aria-expanded="false" aria-haspopup="listbox"><span class="btn__cell"><span class="btn__text"><span class="targeting-switch__prefix">Viewing as:</span> <strong>Business Seller</strong></span><svg class="icon icon--12" xmlns="http://www.w3.org/2000/svg" focusable="false" aria-hidden="true"><use xlink:href="#icon-chevron-down-12"></use></svg></span></button><select hidden="" class="listbox-button__native"><option value="c2c"></option><option value="b2c" selected=""></option></select></span></div></nav></div><div class="search-form"><svg class="search-form__icon icon icon--16" xmlns="http://www.w3.org/2000/svg" focusable="false" aria-hidden="true"><use xlink:href="#icon-search-16"></use></svg><form method="get" action="/sellercentre/search" class="search-form__form"><div class="input--text"><input placeholder="Search" type="text" aria-label="Search" name="search" tabindex="0"/></div><input type="submit" style="display:none" value="Search"/></form><span class="search-form__reset" tabindex="0" role="button" aria-label="Clear"><svg class="icon icon--16" xmlns="http://www.w3.org/2000/svg" focusable="false" aria-hidden="true"><use xlink:href="#icon-close-16"></use></svg></span></div></header><div class="page-content page-content--palette1"><div class="page-content__overlay"></div><div class="hero-card colour-palette-variant-3 colour-palette-palette1 layout-right hero-card--no-image deck-wrapper"><div class="deck-content"><div class="text"><h1>Seller standards & metrics explained</h1><p>Seller standards reward sellers who provide the best customer service.</p><div class="cta-list"></div></div><div class="image"><div class="image__wrapper"></div></div></div></div><div class="breadcrumb deck-wrapper"><div class="deck-content"><nav aria-labelledby="ebay-breadcrumb-breadcrumbs-heading" class="breadcrumbs" role="navigation"><h2 id="ebay-breadcrumb-breadcrumbs-heading" class="clipped">Page navigation</h2><ul><li><a href="/sellercentre">Home</a><svg class="icon icon--12" xmlns="http://www.w3.org/2000/svg" focusable="false" aria-hidden="true"><use xlink:href="#icon-chevron-right-12"></use></svg></li><li><a href="/sellercentre/protection">Protection</a><svg class="icon icon--12" xmlns="http://www.w3.org/2000/svg" focusable="false" aria-hidden="true"><use xlink:href="#icon-chevron-right-12"></use></svg></li><li><a aria-current="location">Seller Standards</a></li></ul></nav></div></div><div class="anchor-card deck-wrapper"><div class="deck-content"><div class="anchor-navigation" style="min-height:0"><div class="sticky-placeholder-width "><div class="anchor-navigation__wrapper"><div class="anchor-navigation__title">On this page</div><ul><li><a href="#e-bay-top-rated-seller">eBay Top-rated Seller</a></li><li><a href="#-above-standard"> Above Standard</a></li><li><a href="#below-standard">Below Standard</a></li><li><a href="#tips-for-sellers-to-enhance-their-standard-level">Tips for sellers to enhance their standard level</a></li><li><a href="#-service-metrics"> Service metrics</a></li><li><a href="#tips-to-reduce-your-item-not-received-rating">Tips to reduce your Item not received rating</a></li><li><a href="#service-metrics-explained">Service metrics explained</a></li><li><a href="#guidance-and-tips-on-i-n-r-service-metrics">Guidance and tips on INR Service Metrics</a></li></ul></div></div></div></div></div><div class="text-card colour-group-white text-card--one-column deck-wrapper"><div class="deck-content"><div class="text text__primary"><div class="html"><p>Seller standards are a way to reward sellers who provide the best customer service. The metrics for deciding seller standard levels are based on what we know will create great selling and buying experiences. If you deliver on your promises and provide fair customer service, you’ll join the sellers enjoying the immediate benefits of Above Standard and Top-rated Seller standards. The benefits include increased seller protection as well as heightened visibility across the eBay platform.</p></div><div class="cta-list"></div></div></div></div><div class="text-card colour-group-white text-card--one-column deck-wrapper"><div class="deck-content"><h2 class="title-primary"><span class="anchor-link" id="e-bay-top-rated-seller"></span>eBay Top-rated Seller</h2><div class="text text__primary"><div class="html"><p>As an eBay Top-rated Seller, you are the gold standard of consistent, great customer service in our marketplace. You’ll get access to exclusive benefits, such as:</p> <ul> <li>Enhanced <a href="/sellercentre/protection/seller-protection" target="_blank">Seller Protection</a>.</li> <li>Eligibility for discounts on Final value fees. </li> </ul> <p>You don’t need to register for anything and there’s nothing extra to pay - all you need to do is provide excellent customer experience over a period of time.</p> <p>eBay Top Rated Sellers have the option to add <a href="/sellercentre/protection/ebay-premium-service" target="_blank">eBay Premium Service</a>. Listings with a Premium Service badge may attract more buyers and boost sales. Benefits of using eBay Premium Service include: Maximum visibility in Best Match search results and a 10% discount on final value fees on eBay.co.uk or eBay.ie.</p> <p>To qualify for eBay Premium Service, your listings need to:</p> <ul> <li>Offer a free domestic delivery option within 3 working days.</li> <li>Offer an express delivery option within 2 working days for no more than £10.</li> <li>For items over £20, all of the delivery services must be designated tracked services and valid tracking must be uploaded within the dispatch time (this includes auction-style listings and Best Offers where the final price is over £20).</li> </ul></div><div class="cta-list"><a class="fake-btn cta fake-btn--secondary" href="/sellercentre/protection/ebay-premium-service">eBay Premium Service</a></div></div></div></div><div class="text-card colour-group-white text-card--one-column deck-wrapper"><div class="deck-content"><h2 class="title-primary"><span class="anchor-link" id="-above-standard"></span> Above Standard</h2><div class="text text__primary"><div class="html"><p>If you aren’t a Top-rated seller yet, Above Standard is available to sellers providing good customer service and who meet all their promises. Check your seller standards dashboard to see your current seller level and what you could improve on to maintain your standard or qualify for Top-rated seller status. Read the list of tips on maintaining your seller standard level below to discover how you can maintain or improve your status.<a id="below"></a></p></div><div class="cta-list"></div></div></div></div><div class="text-card colour-group-white text-card--one-column deck-wrapper"><div class="deck-content"><h2 class="title-primary"><span class="anchor-link" id="below-standard"></span>Below Standard</h2><div class="text text__primary"><div class="html"><p>Below Standard sellers experience a decrease in search results visibility across their listings. They may also be subject to selling and listing restrictions and are not able to subscribe to a Featured or Anchor Shop.</p> <p>If a seller’s level becomes Below Standard, they’ll find clear, actionable guidance on how to get back on track on their <a href="https://sellerstandards.ebay.co.uk/dashboard" target="_blank">Seller Standards dashboard</a>. In addition to sending a clear status alert, the seller dashboard will provide a detailed overview of why they’re not meeting the minimum seller standards.</p> <p>Seller ratings can fall Below Standard if the transaction defect rate is above 2% or the amount of cases closed without seller resolution is above 0.3%.</p> <p>If a seller’s ratings are above either of these percentages, they’ve fallen Below Standard. We’ll review the seller's overall account standing and policy violation history and we may apply limits or restrictions on the account. Consequences that may apply to Below Standard sellers include additional fees, lower search rankings, restricted access to Promoted Listings, payment holds and selling limits or restrictions (including indefinite selling restrictions). We may also downgrade their eBay Shop to the Basic level if they've been Below Standard for more than 60 days. If this happens, we’ll inform the seller by email.</p> <p>We usually only apply permanent selling restrictions when an account has been evaluated as Below Standard for at least 2 consecutive months. We may, however, take action at any time if we have urgent concerns about an account e.g. if we've detected fraud or if a seller’s selling practices pose a threat to the buyer experience. The actions we take will be proportional to the nature of the issue identified and what is reasonably required to protect the interests of all eBay users and eBay as provider of the services.</p></div><div class="cta-list"><a class="fake-btn cta fake-btn--secondary" href="https://www.ebay.com/help/selling/seller-levels-performance-standards/seller-levels-performance-standards?id=4080">Read more on Help Hub</a></div></div></div></div><div class="text-card text-card--one-column deck-wrapper"><div class="deck-content"><h2 class="title-primary"><span class="anchor-link" id="tips-for-sellers-to-enhance-their-standard-level"></span>Tips for sellers to enhance their standard level</h2><div class="text text__primary"><div class="html"><ul> <li>Dispatch items within your specified dispatch time.</li> <li>Manage inventory and keep items well stocked.</li> <li>To minimise returns, describe your item accurately, including lots of pictures and item specifics in your listing.</li> <li>Clearly state your return and payment policies in your listing and offer a 30-day returns policy when possible.</li> <li>Streamline returns using the settings for automatic approvals and refunds.</li> <li>Stick to your original terms when accepting payment at the end of a successful sale.</li> <li>Respond promptly and politely to questions from the buyer.</li> <li>Keep your buyer informed about when the item will be sent.</li> <li>Issue refunds in a timely manner.</li> </ul></div><div class="cta-list"></div></div></div></div><div class="text-card colour-group-white text-card--one-column deck-wrapper"><div class="deck-content"><h2 class="title-primary"><span class="anchor-link" id="-service-metrics"></span> Service metrics</h2><div class="text text__primary"><div class="html"><p>Service metrics display how your business rates compared to your peers on eBay. These metrics can help you reduce after-sale buyer requests, which are time-consuming, costly to service, and often result in refunded sales and Item not received requests:</p> <ul> <li>Item not as described - you can be charged up to 4% more on Final value fees if you are evaluated as Very High for Item not as described requests.<br /> </li> <li>Item not received - extra time may be added to buyer-facing delivery estimates for the shipping categories where you are currently evaluated as Very High for two consecutive evaluations.<br /><br /></li> <li>If on your evaluation you are rated <strong>High</strong> or <strong>Very High</strong> in the Item not received service metric, we will send you a notification email.</li> </ul> <p>For more information please refer to the <a href="https://www.ebay.co.uk/help/policies/selling-policies/seller-performance-policy/service-metrics-policy?id=4769">Service Metric Policy page</a>.</p> <p>The <a href="https://www.ebay.co.uk/sh/prf/service-metrics">Service metrics dashboard</a> is an insights tool which provides you with:</p> <ul> <li>Visibility into the number of “Item not as described” returns and “Item not received" requests<br /><br /></li> <li>Comparison of requests to sellers of similar items by rating your performance against them<br /><br /></li> <li>Downloadable transaction reports to show which listings are driving after-sales requests</li> </ul> <p>You can learn more about how to monitor your Service metrics <a href="https://www.ebay.co.uk/help/selling/selling/monitor-service-metrics?id=4785">here</a>.</p></div><div class="cta-list"></div></div></div></div><div class="text-card text-card--one-column deck-wrapper"><div class="deck-content"><h2 class="title-primary"><span class="anchor-link" id="tips-to-reduce-your-item-not-received-rating"></span>Tips to reduce your Item not received rating</h2><div class="text text__primary"><div class="html"><p>So how can you keep your INR rating low and reduce it when it gets too high? There are several ways to do this:</p> <ul> <li>Always use a shipping service that provides tracking regardless of the item cost. This gives greater protection for you and peace of mind for your buyers.<br /><br /></li> <li>When you’ve made a sale, upload the tracking number to the sale as soon as possible.<br /><br /></li> <li>Set achievable handling times you can meet and adjust your handling time during busy seasons or popular promotions</li> </ul></div><div class="cta-list"></div></div></div></div><div class="text-image-card colour-group-light-gray layout-left deck-wrapper"><div class="deck-content"><span class="anchor-link" id="service-metrics-explained"></span><div class="text"><span class="text__anchor-tag" id="service-metrics-explained"></span><h2>Service metrics explained</h2><div class="cta-list"></div></div><div class="video"><div class="video__wrapper"><button class="play" aria-label="open dialog" tabindex="0"><svg class="icon icon--24" xmlns="http://www.w3.org/2000/svg" focusable="false" aria-hidden="true"><use xlink:href="#icon-play-24"></use></svg></button><img sizes="(max-width:959px) 100vw, (min-width:960px) 50vw" srcSet="https://ucpstatic.ebay.com/static-assets/image-crops/25/2020/09/service_metrics_using_dashboard_26.png?crafterSite=sellercenter-uk 300w, https://ucpstatic.ebay.com/static-assets/image-crops/50/2020/09/service_metrics_using_dashboard_26.png?crafterSite=sellercenter-uk 600w, https://ucpstatic.ebay.com/static-assets/images/2020/09/service_metrics_using_dashboard_26.png?crafterSite=sellercenter-uk 1200w" src="https://ucpstatic.ebay.com/static-assets/image-crops/50/2020/09/service_metrics_using_dashboard_26.png?crafterSite=sellercenter-uk" alt=""/></div></div></div></div><div class="text-image-card layout-right deck-wrapper"><div class="deck-content"><span class="anchor-link" id="guidance-and-tips-on-i-n-r-service-metrics"></span><div class="text"><span class="text__anchor-tag" id="guidance-and-tips-on-i-n-r-service-metrics"></span><h2>Guidance and tips on INR Service Metrics</h2><div class="cta-list"></div></div><div class="video"><div class="video__wrapper"><button class="play" aria-label="open dialog" tabindex="0"><svg class="icon icon--24" xmlns="http://www.w3.org/2000/svg" focusable="false" aria-hidden="true"><use xlink:href="#icon-play-24"></use></svg></button><img sizes="(max-width:959px) 100vw, (min-width:960px) 50vw" srcSet="https://ucpstatic.ebay.com/static-assets/image-crops/25/2021/07/INRTemplateSellerCenter1200x1200.png?crafterSite=sellercenter-uk 300w, https://ucpstatic.ebay.com/static-assets/image-crops/50/2021/07/INRTemplateSellerCenter1200x1200.png?crafterSite=sellercenter-uk 600w, https://ucpstatic.ebay.com/static-assets/images/2021/07/INRTemplateSellerCenter1200x1200.png?crafterSite=sellercenter-uk 1200w" src="https://ucpstatic.ebay.com/static-assets/image-crops/50/2021/07/INRTemplateSellerCenter1200x1200.png?crafterSite=sellercenter-uk" alt="Guidance and tips on INR Service Metrics"/></div></div></div></div></div></div></div><div class="global-footer"><div class="wrap"><div class="global-footer"><div id="gh-fwrap"></div> <div class="adBanner ad ads adsbox doubleclick ad-placement ad-placeholder adbadge BannerAd" style="height:1px;overflow:hidden;" id="gh-bulletin-det"></div> <div id="ghw-static-footer" style="display:none"> <footer style="font-family:'Market Sans';color:#41413f;font-size:11px">Copyright © 1995-2025 eBay Inc. 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