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Convert Case Study: CRE and Earth Class Mail - A/B Testing Software
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Testing on the landing page garnered an impressive 61% increase in leads and testing on the pricing page secured a 57% increase in leads. All the testing was created within the Convert Experiences A/B testing software, simplifying the process and diverting no resources from the <a href="https://www.earthclassmail.com/">Earth Class Mail</a> development team.</span></p> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p>We were the first agency to insist that all of its recommendations be A/B tested to prove that they had been effective.</p> <cite>Conversion Rate Experts</cite></blockquote> <h2 class="wp-block-heading" id="h-challenges">Challenges</h2> <p><span style="font-weight: 400;"><a href="https://www.earthclassmail.com/" target="_blank" rel="noopener noreferrer">Earth Class Mail</a> was purchased by an investor group that wanted to help Earth Class Mail reach its true potential. Xenox Ventures came to Conversion Rate Experts with ambitious goals to grow and improve traffic, leads and revenue.</span></p> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p>Our research revealed that many users had first heard about Earth Class Mail in the book The 4-Hour Workweek. So we added a quote from The 4-Hour Workweek, which described the benefits and added tons of credibility.</p> </blockquote> <div class="wp-block-image"> <figure class="aligncenter"><img fetchpriority="high" decoding="async" width="958" height="432" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20958%20432'%3E%3C/svg%3E" alt="cre_2" class="wp-image-3827" data-lazy-srcset="https://www.convert.com/wp-content/uploads/2016/11/CRE_2.jpg 958w, https://www.convert.com/wp-content/uploads/2016/11/CRE_2-300x135.jpg 300w, https://www.convert.com/wp-content/uploads/2016/11/CRE_2-930x419.jpg 930w" data-lazy-sizes="(max-width: 958px) 100vw, 958px" data-lazy-src="https://www.convert.com/wp-content/uploads/2016/11/CRE_2.jpg" /><noscript><img fetchpriority="high" decoding="async" width="958" height="432" src="https://www.convert.com/wp-content/uploads/2016/11/CRE_2.jpg" alt="cre_2" class="wp-image-3827" srcset="https://www.convert.com/wp-content/uploads/2016/11/CRE_2.jpg 958w, https://www.convert.com/wp-content/uploads/2016/11/CRE_2-300x135.jpg 300w, https://www.convert.com/wp-content/uploads/2016/11/CRE_2-930x419.jpg 930w" sizes="(max-width: 958px) 100vw, 958px" /></noscript></figure></div> <h2 class="wp-block-heading" id="h-how-convert-helped">How Convert Helped</h2> <p><span style="font-weight: 400;">Conversion Rate Experts understands that website optimization is not just luck. Their methodology focuses heavily in research and analysis and verifying this information through A/B testing. Research included using consumer surveys, understanding the usability of the site through Hotjar, analysing Google Analytics data as well as speaking with the staff and management of the company to better understand both challenges and successes and what the company’s goals were. </span></p> <p><span style="font-weight: 400;">By amplifying Earth Class Mail value proposition, and including proof to build credibility and trust, Conversion Rate Experts built a new version of the pricing page within the editor of Convert Experiences A/B testing tool. This new design beat the original generating 57% more leads.</span></p> <p><span style="font-weight: 400;">Through diligent research they were able to make educated and insightful landing pages that were proven wins through A/B testing using Convert Experiences software. Not only were they were able to improve the client’s lead rate by as much as 61%, the overall effect was a cumulative total of over $1.5 million dollars in increased revenue. This increased earnings translated into better marketing spend and subsequent increasing market share.</span></p> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p>Convert Experiences served as an essential tool for us in optimizing our lead conversion. Their easy-to-use interface helped us double leads without requiring any development staff. I’ve used much higher-priced tools in the past, and Convert.com impressed me with all they offered for a fraction of the cost.</p> <cite>Doug Breaker, CEO – <a href="https://www.earthclassmail.com/">Earth Class Mail</a></cite></blockquote> <div class="wp-block-image"> <figure class="aligncenter"><img decoding="async" width="804" height="1024" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20804%201024'%3E%3C/svg%3E" alt="earthclass-mail" class="wp-image-3828" data-lazy-srcset="https://www.convert.com/wp-content/uploads/2016/11/CRE_1-804x1024.jpeg 804w, https://www.convert.com/wp-content/uploads/2016/11/CRE_1-236x300.jpeg 236w, https://www.convert.com/wp-content/uploads/2016/11/CRE_1-1207x1536.jpeg 1207w, https://www.convert.com/wp-content/uploads/2016/11/CRE_1-731x930.jpeg 731w, https://www.convert.com/wp-content/uploads/2016/11/CRE_1.jpeg 1257w" data-lazy-sizes="(max-width: 804px) 100vw, 804px" data-lazy-src="https://www.convert.com/wp-content/uploads/2016/11/CRE_1-804x1024.jpeg" /><noscript><img decoding="async" width="804" height="1024" src="https://www.convert.com/wp-content/uploads/2016/11/CRE_1-804x1024.jpeg" alt="earthclass-mail" class="wp-image-3828" srcset="https://www.convert.com/wp-content/uploads/2016/11/CRE_1-804x1024.jpeg 804w, https://www.convert.com/wp-content/uploads/2016/11/CRE_1-236x300.jpeg 236w, https://www.convert.com/wp-content/uploads/2016/11/CRE_1-1207x1536.jpeg 1207w, https://www.convert.com/wp-content/uploads/2016/11/CRE_1-731x930.jpeg 731w, https://www.convert.com/wp-content/uploads/2016/11/CRE_1.jpeg 1257w" sizes="(max-width: 804px) 100vw, 804px" /></noscript></figure></div> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p>To run A/B-tests, we used Convert Experiences of all the A/B-testing software tools, Convert Experiences is one of the easiest to use. Our consultants find its live chat support invaluable.</p> <cite>Conversion Rate Experts</cite></blockquote> <div data-wpr-lazyrender="1" class="grid md:grid-cols-2 gap-x-6 space-y-12 md:space-y-0 mt-12"> <div class="border border-slate-100 rounded-lg p-6 md:p-0"> <div class="text-center"> <img src="https://www.convert.com/wp-content/uploads/2017/02/conversion-rate-experts.png" alt="Conversion Rate Experts Logo" class=" object-contain h-24 w-48 inline-block" width="256" height="41"> </div> <p class=" font-oxygen text-lg text-blue text-normal "> Launched in 2006, <a title="Conversion Rate Experts" href="https://www.convert.com/certified-partners/conversion-rate-experts/" target="_blank" rel="noopener">Conversion Rate Experts</a> is one of the first agencies to work in the Conversion Optimization field. They have optimized more pages for Top 500 Websites than any other company. Their clients include: Google, Facebook, Amazon and Dropbox. They are partnered with many top-shelf software programs including using <a title="Convert Experiences" href="https://www.convert.com/free-trial/" target="_blank" rel="noopener">Convert Experiences</a> for their <a title="A/B Testing" href="https://www.convert.com/blog/a-b-testing/ab-testing-guide/" target="_blank" rel="noopener">A/B Testing</a>, a key part to the success of their optimization methodology. </p> </div> <div class="border border-slate-100 rounded-lg p-6 md:p-0"> <div class="text-center"> <svg aria-label="Convert Logo" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 153 33" class="h-24 inline-block object-contain w-48"><path d="M17.94 24.823h4.699c-.69 2.634-2.007 4.64-3.947 6.018C16.748 32.283 14.308 33 11.365 33c-3.57 0-6.355-1.157-8.36-3.475C1 27.27 0 24.04 0 19.837c0-4.009.968-7.142 2.912-9.397 2-2.319 4.79-3.482 8.36-3.482 3.76 0 6.668 1.13 8.736 3.385 1.127 1.38 1.94 2.978 2.444 4.794h-6.578c-.314-.624-.626-1.092-.936-1.409-.82-.878-1.976-1.317-3.476-1.317-1.382 0-2.508.44-3.383 1.317-1.127 1.254-1.691 3.327-1.691 6.21 0 2.88.564 4.915 1.69 6.107.81 1.002 2.03 1.503 3.664 1.503 1.065 0 1.968-.217 2.724-.657.188-.061.358-.173.514-.329.158-.16.329-.33.52-.517.122-.19.374-.438.748-.752.381-.31.942-.47 1.692-.47" /><path fill-rule="evenodd" clip-rule="evenodd" d="M24.314 25.72c.561 1.912 1.505 3.43 2.818 4.557 1.252 1.127 2.931 1.928 5.029 2.394 2.095.474 4.18.43 6.246-.138 2.314-.502 4.225-1.788 5.735-3.855.681-1.002 1.25-2.222 1.688-3.663.436-1.442.655-3.166.655-5.178 0-2.756-.535-5.165-1.6-7.236-1.124-2.316-2.876-3.95-5.255-4.888-2.066-.756-4.384-.955-6.953-.613-2.569.346-4.667 1.46-6.294 3.34-1.007 1.124-1.74 2.539-2.214 4.232a19.12 19.12 0 00-.7 5.078c0 2.06.28 4.056.845 5.97zm5.549-5.55c-.129-2.853.464-4.998 1.779-6.442.438-.436 1.13-.798 2.068-1.081a4.58 4.58 0 012.815.048c.942.316 1.775 1.033 2.491 2.164.724 1.127 1.081 2.82 1.081 5.078-.06 2.503-.467 4.321-1.22 5.449-.751 1.127-1.617 1.832-2.585 2.117a4.47 4.47 0 01-2.867-.097c-.935-.342-1.594-.763-1.968-1.267-.942-1.124-1.475-3.113-1.594-5.97z" /><path d="M69.311 32.534h-3.285c-.94 0-1.708-.3-2.302-.895-.597-.598-.89-1.362-.89-2.302V16.552c0-1.505-.458-2.604-1.366-3.295a4.928 4.928 0 00-3.054-1.034 4.73 4.73 0 00-3.004 1.034c-.878.69-1.317 1.79-1.317 3.295v15.982h-6.572V17.867c0-4.26 1.107-7.113 3.334-8.558 2.221-1.44 4.677-2.222 7.373-2.351 2.756 0 5.29.723 7.61 2.164 2.318 1.44 3.473 4.358 3.473 8.745v14.667z" /><path fill-rule="evenodd" clip-rule="evenodd" d="M118.667 24.823h-4.698c-.747 0-1.333.159-1.735.47-.408.314-.647.562-.704.752l-.148.147-.372.37a1.33 1.33 0 01-.517.33c-.751.44-1.659.656-2.722.656-1.629 0-2.855-.501-3.666-1.503-.877-.94-1.346-2.383-1.406-4.326h16.249c.064-.123.095-.341.095-.658v-1.034c0-4.134-.999-7.362-3.003-9.684-2.071-2.255-4.982-3.385-8.742-3.385-3.563 0-6.355 1.163-8.357 3.482-1.942 2.255-2.917 5.388-2.917 9.397 0 4.203 1.003 7.433 3.008 9.688 2.004 2.318 4.794 3.475 8.362 3.475 2.945 0 5.388-.718 7.331-2.16 1.936-1.378 3.254-3.384 3.942-6.017zm-6.389-7.335h-9.579c.06-1.628.529-2.88 1.407-3.76.878-.878 2.003-1.317 3.38-1.317 1.504 0 2.662.44 3.48 1.317.751.814 1.186 2.067 1.312 3.76z" /><path d="M120.077 32.533V20.402c0-2.442.362-4.494 1.08-6.157.721-1.66 1.705-2.991 2.96-3.992 1.19-.944 2.583-1.632 4.182-2.07a18.552 18.552 0 014.928-.66H134.168V14.2h-2.158c-1.818 0-3.168.44-4.04 1.311-.879.882-1.318 2.262-1.318 4.142v12.88h-6.575zM145.907 32.533c-2.062.121-4.304.093-6.713-.095-2.414-.188-3.614-1.723-3.614-4.606V.187h3.381c.81 0 1.533.317 2.158.943.627.627.941 1.38.941 2.258v4.229h3.846v1.317c0 .937-.31 1.706-.933 2.304a3.163 3.163 0 01-2.257.894h-.655v13.913c0 1.063.621 1.598 1.878 1.598h1.967v4.89h.001z" /><path opacity=".5" d="M71.839 8.985l-1.47 3.61 3.073 6.95 3.341-8.689-4.944-1.871z" fill="inherit"/><path opacity=".75" d="M80.39 8.316l-5.478 14.438 3.073 7.085 7.617-19.517-5.211-2.006z" fill="inherit"/><path d="M96.025 10.322L94.42 1.098l-7.35 5.614 2.005.802-9.754 25.266h5.612L94.02 9.52l2.005.802zM149.906 3.124c-1.492 0-2.7 1.226-2.7 2.715 0 1.5 1.208 2.714 2.7 2.714a2.715 2.715 0 000-5.43zm0 4.904a2.176 2.176 0 01-2.178-2.19c0-1.204.969-2.189 2.178-2.189a2.19 2.19 0 010 4.379zm1.198-.887c-.577-1.062-.544-1.007-.577-1.05.261-.154.425-.46.425-.81 0-.57-.327-.931-1.1-.931h-.861a.132.132 0 00-.13.131v2.715c0 .077.054.131.13.131h.425a.133.133 0 00.131-.131v-.909h.348l.512.975c.022.043.076.065.12.065h.457c.109 0 .164-.098.12-.186zm-1.198-1.478h-.359v-.7h.294c.348 0 .424.131.424.35 0 .23-.13.35-.359.35z" /></svg> </div> <div class="pb-0 md:pb-6"> <p class=" font-oxygen text-lg text-blue text-normal "> At Convert, we’re on a mission to create meaningful, sustainable experiences for today’s users and future generations. 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