CINXE.COM

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class="main-content"> <div id="modal-ready"><div class="content"> <div class="bulma-blocks-50-50-hero"><div class="hero is-medium"><div class="hero-body"><div class="container"><div class="content"><h1>Earned Media Placements </h1> <p>Sharing the giant leaps that Purdue is taking is Purdue Brand Studio’s No. 1 goal. With over 119 media placements and over 206 billion potential views in fiscal year 2024, more people than ever know about the amazing work done at Purdue every day. In fact, Purdue is the No. 1 most recognized public university in the U.S., according to American Caldwell. </p> </div></div></div><div class="hero-image"><span class="background-image" role="" style="background-image:url(https://marcom.purdue.edu/app/uploads/2024/07/2024_PI_KAL_1789-scaled.jpg)" aria-label=""></span></div></div></div> <div class="purdue-link-cards has-gray-background section is-medium purdue-link-cards--regular"><div class="container"><h2 class="section-header align-center">Featured Placements </h2><div class="columns is-multiline"><div class="column is-half-tablet is-full-mobile is-one-third-desktop"><a class="card media link-card" href="https://www.bloomberg.com/news/videos/2024-09-23/wall-street-week-09-20-2024" target="_blank"><div class="image is-16by9 background-image" role="img" style="background-image:url(https://marcom.purdue.edu/app/uploads/2024/10/Screen-Shot-2024-10-10-at-10.39.34-AM.png)" aria-label="https://marcom.purdue.edu/app/uploads/2024/10/Screen-Shot-2024-10-10-at-10.39.34-AM.png"></div><div class="media-content"><p class="story-date">September 2024</p><img decoding="async" class="icon-image" src="https://marcom.purdue.edu/app/uploads/2024/10/BloombergLogo.png" alt=""/><p class="title is-4">Wall Street Week: Is Higher Education Worth It? </p><button class="purdue-blocks__button purdue-blocks__button--gold-light">View Story</button></div></a></div><div class="column is-half-tablet is-full-mobile is-one-third-desktop"><a class="card media link-card" href="https://www.nbcnews.com/tech/tech-news/chips-act-semiconductor-workforce-training-purdue-university-rcna164114" target="_blank"><div class="image is-16by9 background-image" role="img" style="background-image:url(https://marcom.purdue.edu/app/uploads/2024/10/PurdueSTARSprogramStudents-min.png)" aria-label="https://marcom.purdue.edu/app/uploads/2024/10/PurdueSTARSprogramStudents-min.png"></div><div class="media-content"><p class="story-date">August 2024</p><img decoding="async" class="icon-image" src="https://marcom.purdue.edu/app/uploads/2023/06/NBC-News.png" alt=""/><p class="title is-4">Two years since the CHIPS Act, the race heats up to train tens of thousands of workers</p><button class="purdue-blocks__button purdue-blocks__button--gold-light">View Story</button></div></a></div><div class="column is-half-tablet is-full-mobile is-one-third-desktop"><a class="card media link-card" href="https://www.indystar.com/story/news/local/2024/06/27/purdue-university-indianapolis-campus-celebrates-opening/74232772007/" target="_blank"><div class="image is-16by9 background-image" role="img" style="background-image:url(https://marcom.purdue.edu/app/uploads/2024/07/Screen-Shot-2024-07-24-at-2.54.59-PM.png)" aria-label="https://marcom.purdue.edu/app/uploads/2024/07/Screen-Shot-2024-07-24-at-2.54.59-PM.png"></div><div class="media-content"><p class="story-date">June 2024</p><img decoding="async" class="icon-image" src="https://marcom.purdue.edu/app/uploads/2024/07/Indy-Star.png" alt=""/><p class="title is-4">Purdue University celebrates opening of Indianapolis campus</p><button class="purdue-blocks__button purdue-blocks__button--gold-light">View Story</button></div></a></div><div class="column is-half-tablet is-full-mobile is-one-third-desktop"><a class="card media link-card" href="https://www.wsj.com/tech/americas-chip-renaissance-needs-workers-204cbf81" target="_blank"><div class="image is-16by9 background-image" role="img" style="background-image:url(https://marcom.purdue.edu/app/uploads/2024/07/Screen-Shot-2024-07-24-at-2.34.36-PM.png)" aria-label="https://marcom.purdue.edu/app/uploads/2024/07/Screen-Shot-2024-07-24-at-2.34.36-PM.png"></div><div class="media-content"><p class="story-date">April 2024</p><img decoding="async" class="icon-image" src="https://marcom.purdue.edu/app/uploads/2021/04/WSJ-1.png" alt=""/><p class="title is-4">America’s Chip Renaissance Needs Workers</p><button class="purdue-blocks__button purdue-blocks__button--gold-light">View Story</button></div></a></div><div class="column is-half-tablet is-full-mobile is-one-third-desktop"><a class="card media link-card" href="https://www.nbcnews.com/video/special-report-solar-eclipse-path-of-totality-208568901855" target="_self"><div class="image is-16by9 background-image" role="img" style="background-image:url(https://marcom.purdue.edu/app/uploads/2024/07/Screen-Shot-2024-07-24-at-2.53.29-PM.png)" aria-label="https://marcom.purdue.edu/app/uploads/2024/07/Screen-Shot-2024-07-24-at-2.53.29-PM.png"></div><div class="media-content"><p class="story-date">April 2024</p><img decoding="async" class="icon-image" src="https://marcom.purdue.edu/app/uploads/2023/06/NBC-News.png" alt=""/><p class="title is-4">Special report: Solar eclipse path of totality</p><p class="vertical-subtext">Purdue Astronomer Danny Milisavljevic featured 44:00 minutes in</p><button class="purdue-blocks__button purdue-blocks__button--gold-light">View Story</button></div></a></div><div class="column is-half-tablet is-full-mobile is-one-third-desktop"><a class="card media link-card" href="https://www.usatoday.com/story/graphics/2024/04/24/highway-could-power-evs/73244585007/" target="_blank"><div class="image is-16by9 background-image" role="img" style="background-image:url(https://marcom.purdue.edu/app/uploads/2024/07/Screen-Shot-2024-07-24-at-2.59.32-PM.png)" aria-label="https://marcom.purdue.edu/app/uploads/2024/07/Screen-Shot-2024-07-24-at-2.59.32-PM.png"></div><div class="media-content"><p class="story-date">April 2024</p><img decoding="async" class="icon-image" src="https://marcom.purdue.edu/app/uploads/2023/06/USA-Today.png" alt=""/><p class="title is-4">How a highway could power heavy-duty electric vehicles</p><button class="purdue-blocks__button purdue-blocks__button--gold-light">View Story</button></div></a></div><div class="column is-half-tablet is-full-mobile is-one-third-desktop"><a class="card media link-card" href="https://www.forbes.com/sites/michaeltnietzel/2024/01/10/lilly-endowment-grants-100-million-to-purdue-university-its-largest-gift-ever/" target="_blank"><div class="image is-16by9 background-image" role="img" style="background-image:url(https://marcom.purdue.edu/app/uploads/2024/07/Screen-Shot-2024-07-24-at-2.26.21-PM.png)" aria-label="https://marcom.purdue.edu/app/uploads/2024/07/Screen-Shot-2024-07-24-at-2.26.21-PM.png"></div><div class="media-content"><p class="story-date">January 2024</p><img decoding="async" class="icon-image" src="https://marcom.purdue.edu/app/uploads/2023/06/Forbes.png" alt=""/><p class="title is-4">Lilly Endowment Grants $100 Million To Purdue University, Its Largest Gift Ever</p><button class="purdue-blocks__button purdue-blocks__button--gold-light">View Story</button></div></a></div><div class="column is-half-tablet is-full-mobile is-one-third-desktop"><a class="card media link-card" href="https://www.fastcompany.com/91000119/how-purdue-university-helped-bring-a-hard-tech-corridor-to-the-heartland" target="_blank"><div class="image is-16by9 background-image" role="img" style="background-image:url(https://marcom.purdue.edu/app/uploads/2024/01/p-1-91000119-Mung-Chiang.webp)" aria-label="https://marcom.purdue.edu/app/uploads/2024/01/p-1-91000119-Mung-Chiang.webp"></div><div class="media-content"><p class="story-date">December 2023</p><img decoding="async" class="icon-image" src="https://marcom.purdue.edu/app/uploads/2024/01/Fast-Company.png" alt=""/><p class="title is-4">How Purdue University helped bring a ‘hard tech corridor’ to the heartland</p><button class="purdue-blocks__button purdue-blocks__button--gold-light">View Story</button></div></a></div><div class="column is-half-tablet is-full-mobile is-one-third-desktop"><a class="card media link-card" href="https://www.economist.com/united-states/2023/08/05/america-is-building-chip-factories-now-to-find-the-workers" target="_blank"><div class="image is-16by9 background-image" role="img" style="background-image:url(https://marcom.purdue.edu/app/uploads/2024/01/Screen-Shot-2024-01-03-at-4.33.56-PM.png)" aria-label="https://marcom.purdue.edu/app/uploads/2024/01/Screen-Shot-2024-01-03-at-4.33.56-PM.png"></div><div class="media-content"><p class="story-date">August 2023</p><img decoding="async" class="icon-image" src="https://marcom.purdue.edu/app/uploads/2023/07/The-Economist.png" alt=""/><p class="title is-4">America is building chip factories. Now to find the workers </p><button class="purdue-blocks__button purdue-blocks__button--gold-light">View Story</button></div></a></div><div class="column is-half-tablet is-full-mobile is-one-third-desktop"><a class="card media link-card" href="https://www.nytimes.com/2023/08/06/technology/indiana-chips-act.html" target="_blank"><div class="image is-16by9 background-image" role="img" style="background-image:url(https://marcom.purdue.edu/app/uploads/2024/01/CHIPS-INDIANA-05-qlbv-superJumbo.webp)" aria-label="https://marcom.purdue.edu/app/uploads/2024/01/CHIPS-INDIANA-05-qlbv-superJumbo.webp"></div><div class="media-content"><p class="story-date">August 2023</p><img decoding="async" class="icon-image" src="https://marcom.purdue.edu/app/uploads/2021/04/NewYorkTimes-1.png" alt=""/><p class="title is-4">Indiana Tests if the Heartland Can Transform Into a Chip Hub</p><button class="purdue-blocks__button purdue-blocks__button--gold-light">View Story</button></div></a></div><div class="column is-half-tablet is-full-mobile is-one-third-desktop"><a class="card media link-card" href="https://www.foxbusiness.com/economy/st-louis-fed-president-jim-bullard-steps-down-headed-purdue-university" target="_self"><div class="image is-16by9 background-image" role="img" style="background-image:url(https://marcom.purdue.edu/app/uploads/2024/07/Screen-Shot-2024-07-24-at-2.38.53-PM.png)" aria-label="https://marcom.purdue.edu/app/uploads/2024/07/Screen-Shot-2024-07-24-at-2.38.53-PM.png"></div><div class="media-content"><p class="story-date">July 2023</p><img decoding="async" class="icon-image" src="https://marcom.purdue.edu/app/uploads/2024/07/Fox-Business.png" alt=""/><p class="title is-4">St Louis Fed President Jim Bullard steps down, headed to Purdue University</p><button class="purdue-blocks__button purdue-blocks__button--gold-light">View Story</button></div></a></div><div class="column is-half-tablet is-full-mobile is-one-third-desktop"><a class="card media link-card" href="https://www.nytimes.com/2023/07/12/climate/white-paint-climate-cooling.html" target="_blank"><div class="image is-16by9 background-image" role="img" style="background-image:url(https://marcom.purdue.edu/app/uploads/2023/07/Prof-X-White-Paint.webp)" aria-label="https://marcom.purdue.edu/app/uploads/2023/07/Prof-X-White-Paint.webp"></div><div class="media-content"><p class="story-date">July 2023</p><img decoding="async" class="icon-image" src="https://marcom.purdue.edu/app/uploads/2021/04/NewYorkTimes-1.png" alt=""/><p class="title is-4">To Help Cool a Hot Planet, the Whitest of White Coats</p><button class="purdue-blocks__button purdue-blocks__button--gold-light">View Story</button></div></a></div><div class="column is-half-tablet is-full-mobile is-one-third-desktop"><a class="card media link-card" href="https://www.washingtonpost.com/washington-post-live/2023/05/18/workforce-tomorrow/" target="_blank"><div class="image is-16by9 background-image" role="img" style="background-image:url(https://marcom.purdue.edu/app/uploads/2023/06/Screen-Shot-2023-06-05-at-1.06.56-PM.png)" aria-label="https://marcom.purdue.edu/app/uploads/2023/06/Screen-Shot-2023-06-05-at-1.06.56-PM.png"></div><div class="media-content"><p class="story-date">May 2023</p><img decoding="async" class="icon-image" src="https://marcom.purdue.edu/app/uploads/2023/06/Washington-Post-Live-e1685988962931.jpeg" alt=""/><p class="title is-4">The Workforce of Tomorrow</p><p class="vertical-subtext">Featuring Purdue President, Mung Chiang</p><button class="purdue-blocks__button purdue-blocks__button--gold-light">View Story</button></div></a></div><div class="column is-half-tablet is-full-mobile is-one-third-desktop"><a class="card media link-card" href="https://www.cbsnews.com/news/nasa-webb-telescope-new-views-universe-60-minutes-transcript-2023-04-09/" target="_blank"><div class="image is-16by9 background-image" role="img" style="background-image:url(https://marcom.purdue.edu/app/uploads/2023/06/Screen-Shot-2023-04-25-at-8.54.21-AM.png)" aria-label="https://marcom.purdue.edu/app/uploads/2023/06/Screen-Shot-2023-04-25-at-8.54.21-AM.png"></div><div class="media-content"><p class="story-date">April 2023</p><img decoding="async" class="icon-image" src="https://marcom.purdue.edu/app/uploads/2023/06/60-Minutes.jpeg" alt=""/><p class="title is-4">NASA’s Webb telescope captures new views of stars, galaxies and the early universe</p><button class="purdue-blocks__button purdue-blocks__button--gold-light">View Story</button></div></a></div></div></div></div> <div class="purdue-rtb-card-container has-white-background section is-medium"><div class="container"><h2 class="section-header align-center">FY 2024 Earned Media Wins </h2><div class="columns has-divider"><div class="column is-one-quarter-desktop is-half-tablet is-full-mobile"><div class="pu-proofpoint"><div class="container"><span class="large-text pu-proofpoint__highlighted">119,345</span><span class="small-text pu-proofpoint__content">Total Placements</span><span class="source pu-proofpoint__source">Up 26% YoY </span></div></div></div><div class="column is-one-quarter-desktop is-half-tablet is-full-mobile column is-one-quarter-desktop is-half-tablet is-full-mobile"><div class="pu-proofpoint"><div class="container"><span class="large-text pu-proofpoint__highlighted">206.1</span><span class="small-text pu-proofpoint__content">Billion Potential Views</span></div></div></div><div class="column is-one-quarter-desktop is-half-tablet is-full-mobile column is-one-quarter-desktop is-half-tablet is-full-mobile column is-one-quarter-desktop is-half-tablet is-full-mobile"><div class="pu-proofpoint"><div class="container"><span class="large-text pu-proofpoint__highlighted">819</span><span class="small-text pu-proofpoint__content">Major Media Placements</span><span class="source pu-proofpoint__source">Up 72% YoY</span></div></div></div></div></div></div> <div class="purdue-link-cards has-gray-background section is-medium"><div class="container"><h2 class="section-header align-center">Purdue News on YouTube</h2><div class="columns is-multiline"><div class="column is-half-tablet is-full-mobile is-one-third-desktop"><a class="card media link-card" href="https://www.youtube.com/watch?v=scrJEmpU6vU&list=PLOtjn5o8ZlbMhbgkj5AzaBjIDJtPG7xEO" target="_blank"><div class="image is-16by9 background-image" role="img" style="background-image:url(https://marcom.purdue.edu/app/uploads/2023/08/Purdue-Experts.jpg)" aria-label="https://marcom.purdue.edu/app/uploads/2023/08/Purdue-Experts.jpg"></div><div class="media-content"><p class="title is-4">Purdue Experts</p><p class="vertical-subtext">Made for media to use for print, broadcast, podcasts and more, these 2–3-minute videos provide information on a variety of topics.</p><button class="purdue-blocks__button purdue-blocks__button--gold-light">View Playlist</button></div></a></div><div class="column is-half-tablet is-full-mobile is-one-third-desktop"><a class="card media link-card" href="https://www.youtube.com/watch?v=AEk58bYWqac&list=PLOtjn5o8ZlbNnQABY_6strU3_fA450lGy" target="_blank"><div class="image is-16by9 background-image" role="img" style="background-image:url(https://marcom.purdue.edu/app/uploads/2023/08/Purdue-Videos-for-Media.jpg)" aria-label="https://marcom.purdue.edu/app/uploads/2023/08/Purdue-Videos-for-Media.jpg"></div><div class="media-content"><p class="title is-4">Purdue Videos for Media</p><p class="vertical-subtext">These videos offer b-roll for media use, covering a wide range of topics and subjects.</p><button class="purdue-blocks__button purdue-blocks__button--gold-light">View Playlist</button></div></a></div><div class="column is-half-tablet is-full-mobile is-one-third-desktop"><a class="card media link-card" href="https://www.youtube.com/watch?v=NQXZ6VjN9Eo&list=PLOtjn5o8ZlbOZFi687VpxdkInPOwouJN0" 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