CINXE.COM
Purdue Brand Guidelines - Purdue Brand Studio
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class="hero-body"><div class="container"><div class="content"><h1>The Purdue Brand</h1><p>Our Brand Guidelines empower us to speak in one voice that is uniquely Purdue. From strategy and messaging to logos and colors, here you will find the standards that define our brand.</p></div></div></div><div class="hero-image"><span class="background-image" role="img" style="background-image:url(https://live-purdue-marketing.pantheonsite.io/app/uploads/2022/08/Brand-Hero.jpg)" aria-label="The Engineering Fountain at Purdue University."></span></div></div></div> <div class="section "><div class="container"> <div class="wp-block-columns page-layout-columns columns is-multiline is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column column is-two-thirds-desktop is-full-tablet is-full-mobile page-layout-main is-layout-flow wp-block-column-is-layout-flow"> <h2 class="wp-block-heading has-text-align-center has-black-color has-text-color">What Are You Looking For?</h2> <p class="has-text-align-center">Search for brand resources like logos and colors, as well as guidance on messaging, voice and tone. Or browse our entire Brand Guidelines directory below.</p> <form role="search" method="get" action="https://marcom.purdue.edu/" class="wp-block-search__button-outside wp-block-search__text-button search-form-custom wp-block-search" ><label class="wp-block-search__label screen-reader-text" for="wp-block-search__input-1" >Search</label><div class="wp-block-search__inside-wrapper " ><input class="wp-block-search__input" id="wp-block-search__input-1" placeholder="Example: fonts, logo..." value="" type="search" name="s" required /><button aria-label="Search" class="wp-block-search__button wp-element-button" type="submit" >Search</button></div></form></div> <div class="wp-block-column column is-one-quarter-desktop is-full-tablet is-full-mobile page-layout-sidebar is-layout-flow wp-block-column-is-layout-flow"> <p></p> </div> </div> </div></div> <div class="section has-background-grey-lighter has-padding-bottom-small has-border-bottom "><div class="container"> <div class="wp-block-columns page-layout-columns columns is-multiline is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"> <div class="wp-block-column column is-two-thirds-desktop is-full-tablet is-full-mobile page-layout-main is-layout-flow wp-block-column-is-layout-flow"> <div class="columns is-centered is-multiline "> <div class="column is-three-quarters-desktop is-three-quarters-widescreen is-flex is-align-content-center is-flex-wrap-wrap "> <h2 class="wp-block-heading mb-0">For more help with Purdue branding, check out our brand guides.聽聽</h2> </div> <div class="column is-one-quarter-widescreen "> <a role="link" class="purdue-blocks__button purdue-blocks__button--gold-light" href="/our-brand/purdue-brand-guides/" target="_self" rel="noopener noreferrer"><span class="shrink-padding"></span><span class="purdue-blocks__button__text">Brand Guides</span><span class="shrink-padding"></span></a> </div> </div> </div> <div class="wp-block-column column is-one-quarter-desktop is-full-tablet is-full-mobile page-layout-sidebar is-layout-flow wp-block-column-is-layout-flow"></div> </div> </div></div> <div class="section has-background-grey-lighter brand-list"><div class="container"> <div class="wp-block-columns page-layout-columns columns is-multiline is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex"> <div class="wp-block-column column is-two-thirds-desktop is-full-tablet is-full-mobile page-layout-main is-layout-flow wp-block-column-is-layout-flow"> <div class="columns is-multiline "> <div class="column "> <h3 class="wp-block-heading has-opaque-color has-text-color"><a href="/our-brand/brand-strategy/">Brand Strategy</a></h3> <ul class="wp-block-list"> <li><a href="/our-brand/brand-strategy/#brand-evolution" data-type="URL" data-id="/our-brand/brand-strategy/#brand-evolution">Brand Evolution</a> </li> <li><a href="/our-brand/brand-strategy/#brand-essence" data-type="URL" data-id="/our-brand/brand-strategy/#brand-essence">Brand Essence</a></li> <li><a href="/our-brand/brand-strategy/#audience-drivers" data-type="URL" data-id="/our-brand/brand-strategy/#audience-drivers">Audiences and Drivers</a></li> </ul> </div> <div class="column "> <h3 class="wp-block-heading"><a href="/our-brand/message-map/">Messaging Map</a></h3> <ul class="wp-block-list"> <li><a href="/message-map/#about" data-type="URL" data-id="/message-map/#about">About</a></li> <li><a href="/message-map/#download" data-type="URL" data-id="/message-map/#download">Download</a></li> <li><a href="/message-map/#how-to-use" data-type="URL" data-id="/message-map/#how-to-use">How to Use</a></li> </ul> </div> <div class="column "> <h3 class="wp-block-heading"><a href="/our-brand/visual-identity/">Visual Identity</a></h3> <ul class="wp-block-list"> <li><a href="/our-brand/visual-identity/#fonts" data-type="URL" data-id="/our-brand/visual-identity/#fonts">Fonts</a></li> <li><a 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