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<span class="breadcrumb_last" aria-current="page">Analytics</span></span></p> <div id="fws_67b87f7a427bc" data-column-margin="default" data-midnight="dark" data-top-percent="8%" data-bottom-percent="3%" class="wpb_row vc_row-fluid vc_row top-level full-width-section standard_section top_padding_phone_30pct " style="padding-top: calc(100vw * 0.08); padding-bottom: calc(100vw * 0.03); "><div class="row-bg-wrap" data-bg-animation="none" data-bg-overlay="false"><div class="inner-wrap using-image"><div class="row-bg using-image" style="background-image: url(https://www.acronym.com/wp-content/uploads/2021/10/New-header-for-Analytics.png); background-position: left top; background-repeat: no-repeat; "></div></div><div class="row-bg-overlay" ></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-t-w-inherits="default" data-bg-cover="" data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-hover-bg="" data-hover-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" ><div class="column-bg-overlay-wrap" data-bg-animation="none"><div class="column-bg-overlay"></div></div> <div class="wpb_wrapper"> <div id="fws_67b87f7a440d9" data-midnight="" data-column-margin="default" class="wpb_row vc_row-fluid vc_row inner_row standard_section " style="padding-top: 0px; padding-bottom: 0px; -webkit-transform: translateY(-52px); transform: translateY(-52px);"><div class="row-bg-wrap"> <div class="row-bg" ></div> </div><div class="row_col_wrap_12_inner col span_12 left"> <div style=" color: #ffffff;" class="vc_col-sm-9 wpb_column column_container vc_column_container col child_column has-animation no-extra-padding inherit_tablet inherit_phone " data-cfc="true" data-t-w-inherits="default" data-bg-cover="" data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-hover-bg="" data-hover-bg-opacity="1" data-animation="fade-in-from-left" data-delay="200"> <div class="vc_column-inner" ><div class="column-bg-overlay-wrap" data-bg-animation="none"><div class="column-bg-overlay"></div></div> <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h1>Turning data into intelligence and intelligence into action.</h1> <h3><span style="font-weight: 400;">Acronym’s Analytics and Optimization team makes you look good today, while preparing you for tomorrow.</span></h3> </div> </div> </div> </div> </div> <div class="vc_col-sm-3 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone " data-t-w-inherits="default" data-bg-cover="" data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-hover-bg="" data-hover-bg-opacity="1" data-animation="" data-delay="0"> <div class="vc_column-inner" ><div class="column-bg-overlay-wrap" data-bg-animation="none"><div class="column-bg-overlay"></div></div> <div class="wpb_wrapper"> </div> </div> </div> </div></div> </div> </div> </div> </div></div> <div id="fws_67b87f7a44e35" data-column-margin="default" data-midnight="dark" data-top-percent="3%" class="wpb_row vc_row-fluid vc_row full-width-content vc_row-o-equal-height vc_row-flex vc_row-o-content-middle standard_section " style="padding-top: calc(100vw * 0.03); padding-bottom: 0px; -webkit-transform: translateY(-50px); transform: translateY(-50px);"><div class="row-bg-wrap" data-bg-animation="zoom-out" data-bg-overlay="false"><div class="inner-wrap using-image"><div class="row-bg using-image" style="background-image: url(https://www.acronym.com/wp-content/uploads/2021/03/who-bgd-1.jpg); background-position: right top; background-repeat: no-repeat; "></div></div><div class="row-bg-overlay" ></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div style="" class="vc_col-sm-1 vc_hidden-sm vc_hidden-xs wpb_column column_container vc_column_container col has-animation padding-14-percent inherit_tablet inherit_phone " data-using-bg="true" data-t-w-inherits="default" data-bg-cover="" data-padding-pos="left-right" data-has-bg-color="true" data-bg-color="#ff4612" data-bg-opacity="1" data-hover-bg="" data-hover-bg-opacity="1" data-animation="fade-in" data-delay="400" > <div class="vc_column-inner" ><div class="column-bg-overlay-wrap" data-bg-animation="none"><div class="column-bg-overlay" style="opacity: 1; background-color: #ff4612;"></div></div> <div class="wpb_wrapper"> </div> </div> </div> <div style="" class="vc_col-sm-8 wpb_column column_container vc_column_container col has-animation padding-6-percent top_margin_tablet_0px top_margin_phone_40px inherit_tablet inherit_phone " data-using-bg="true" data-t-w-inherits="default" data-bg-cover="" data-padding-pos="all" data-has-bg-color="true" data-bg-color="#f4f4f4" data-bg-opacity="1" data-hover-bg="" data-hover-bg-opacity="1" data-animation="fade-in" data-delay="200" > <div class="vc_column-inner" ><div class="column-bg-overlay-wrap" data-bg-animation="none"><div class="column-bg-overlay" style="opacity: 1; background-color: #f4f4f4;"></div></div> <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element wpb_animate_when_almost_visible wpb_fadeIn fadeIn" > <div class="wpb_wrapper"> <h3 style="text-align: left;"><span style="color: #ff4611; letter-spacing: 1px;">CUSTOM TO YOUR NEEDS</span></h3> </div> </div> <div class="divider-wrap" data-alignment="default"><div style="margin-top: 25px; height: 2px; margin-bottom: 25px;" data-width="100%" data-animate="yes" data-animation-delay="0" data-color="accent-color" class="divider-border"></div></div> <div class="wpb_text_column wpb_content_element wpb_animate_when_almost_visible wpb_fadeIn fadeIn" > <div class="wpb_wrapper"> <p style="font-weight: 400; text-align: left;"><span style="color: #606060;">Our Analytics services are customized to support the unique needs of each client and, our machine learning automation, predictive analytics and optimization of efficiency and scale means less time is spent on mechanical tasks and more time is spent helping you get ahead of the competition. In other words, we can be a force multiplier helping you communicate results with confidence.</span></p> </div> </div> </div> </div> </div> <div class="vc_col-sm-3 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-t-w-inherits="default" data-bg-cover="" data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-hover-bg="" data-hover-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" ><div class="column-bg-overlay-wrap" data-bg-animation="none"><div class="column-bg-overlay"></div></div> <div class="wpb_wrapper"> </div> </div> </div> </div></div> <div id="fws_67b87f7a45cc4" data-column-margin="default" data-midnight="dark" data-top-percent="6%" data-bottom-percent="12%" data-bg-mobile-hidden="true" class="wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle standard_section top_padding_phone_25pct " style="padding-top: calc(100vw * 0.06); padding-bottom: calc(100vw * 0.12); "><div class="row-bg-wrap" data-bg-animation="zoom-out-reveal" data-bg-overlay="false"><div class="inner-wrap using-image"><div class="row-bg using-image" style="background-image: url(https://www.acronym.com/wp-content/uploads/2021/03/bgd-2.jpg); background-position: center center; background-repeat: no-repeat; "></div></div><div class="row-bg-overlay" ></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-12 wpb_column column_container vc_column_container col has-animation padding-6-percent top_margin_phone_-100px inherit_tablet inherit_phone " data-t-w-inherits="default" data-bg-cover="" data-padding-pos="right" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-hover-bg="" data-hover-bg-opacity="1" data-animation="fade-in-from-left" data-delay="200" > <div class="vc_column-inner" ><div class="column-bg-overlay-wrap" data-bg-animation="none"><div class="column-bg-overlay"></div></div> <div class="wpb_wrapper"> <div id="fws_67b87f7a4602a" data-midnight="" data-column-margin="default" class="wpb_row vc_row-fluid vc_row inner_row standard_section " style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap"> <div class="row-bg" ></div> </div><div class="row_col_wrap_12_inner col span_12 left"> <div class="vc_col-sm-3 wpb_column column_container vc_column_container col child_column padding-3-percent padding-18-percent_tablet padding-10-percent_phone " data-t-w-inherits="default" data-bg-cover="" data-padding-pos="left-right" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-hover-bg="" data-hover-bg-opacity="1" data-animation="" data-delay="0"> <div class="vc_column-inner" ><div class="column-bg-overlay-wrap" data-bg-animation="none"><div class="column-bg-overlay"></div></div> <div class="wpb_wrapper"> <div class="divider-wrap" data-alignment="default"><div style="height: 40px;" class="divider"></div></div><div class="img-with-aniamtion-wrap right" data-max-width="100%" data-max-width-mobile="default" data-border-radius="none" data-shadow="none" data-animation="fade-in" > <div class="inner"> <div class="hover-wrap" data-hover-animation="none"> <div class="hover-wrap-inner"> <img class="img-with-animation skip-lazy nectar-lazy" data-delay="0" height="350" width="350" data-animation="fade-in" data-nectar-img-src="https://www.acronym.com/wp-content/uploads/2024/06/team_janelle-olmer.jpeg" alt="" data-nectar-img-srcset="https://www.acronym.com/wp-content/uploads/2024/06/team_janelle-olmer.jpeg 350w, https://www.acronym.com/wp-content/uploads/2024/06/team_janelle-olmer-300x300.jpeg 300w, https://www.acronym.com/wp-content/uploads/2024/06/team_janelle-olmer-150x150.jpeg 150w, https://www.acronym.com/wp-content/uploads/2024/06/team_janelle-olmer-100x100.jpeg 100w, https://www.acronym.com/wp-content/uploads/2024/06/team_janelle-olmer-140x140.jpeg 140w" sizes="(min-width: 1450px) 75vw, (min-width: 1000px) 85vw, 100vw" /> </div> </div> </div> </div> </div> </div> </div> <div class="vc_col-sm-9 wpb_column column_container vc_column_container col child_column padding-3-percent inherit_tablet inherit_phone " data-t-w-inherits="default" data-bg-cover="" data-padding-pos="left-right" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-hover-bg="" data-hover-bg-opacity="1" data-animation="" data-delay="0"> <div class="vc_column-inner" ><div class="column-bg-overlay-wrap" data-bg-animation="none"><div class="column-bg-overlay"></div></div> <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element vc_custom_1623853669343" > <div class="wpb_wrapper"> <h1><span style="color: #555555; font-size: 80px; font-weight: 300;">“</span></h1> </div> </div> <div class="wpb_text_column wpb_content_element vc_custom_1625693275310" > <div class="wpb_wrapper"> <h4><span style="color: #555555;">We excel in the complex implementation of Google and Adobe analytics, combined with our own tools and usability expertise, for a deep dive analysis that makes our clients smarter, wiser and more successful every day.”</span></h4> </div> </div> <div class="wpb_text_column wpb_content_element vc_custom_1718374615140" > <div class="wpb_wrapper"> <p><span style="color: #ff4612; font-size: 18px;">Janelle Olmer</span><br /> <em><span style="color: #ff4612; font-size: 15px;">VP, Analytics Strategy</span></em></p> </div> </div> </div> </div> </div> </div></div> </div> </div> </div> </div></div> <div id="fws_67b87f7a470ee" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row standard_section " style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-overlay="false"><div class="inner-wrap"><div class="row-bg" style=""></div></div><div class="row-bg-overlay" ></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-t-w-inherits="default" data-bg-cover="" data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-hover-bg="" data-hover-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" ><div class="column-bg-overlay-wrap" data-bg-animation="none"><div class="column-bg-overlay"></div></div> <div class="wpb_wrapper"> <div class="divider-wrap height_phone_1px " data-alignment="default"><div style="height: 50px;" class="divider"></div></div> </div> </div> </div> </div></div> <div id="fws_67b87f7a478ce" data-column-margin="default" data-midnight="dark" data-top-percent="2%" data-bg-mobile-hidden="true" class="wpb_row vc_row-fluid vc_row full-width-section standard_section " style="padding-top: calc(100vw * 0.02); padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="zoom-out-reveal" data-bg-overlay="false"><div class="inner-wrap using-image"><div class="row-bg using-image" style="background-image: url(https://www.acronym.com/wp-content/uploads/2021/07/bgd-4_revised2.jpg); background-position: right bottom; background-repeat: no-repeat; "></div></div><div class="row-bg-overlay" ></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-2/5 wpb_column column_container vc_column_container col has-animation no-extra-padding inherit_tablet inherit_phone " data-t-w-inherits="default" data-bg-cover="" data-padding-pos="left-right" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-hover-bg="" data-hover-bg-opacity="1" data-animation="fade-in-from-left" data-delay="300" > <div class="vc_column-inner" ><div class="column-bg-overlay-wrap" data-bg-animation="none"><div class="column-bg-overlay"></div></div> <div class="wpb_wrapper"> <div class="img-with-aniamtion-wrap " data-max-width="100%" data-max-width-mobile="default" data-border-radius="none" data-shadow="none" data-animation="fade-in" > <div class="inner"> <div class="hover-wrap" data-hover-animation="none"> <div class="hover-wrap-inner"> <img decoding="async" class="img-with-animation skip-lazy " data-delay="0" height="29" width="375" data-animation="fade-in" src="https://www.acronym.com/wp-content/uploads/2021/04/arrows.png" alt="" srcset="https://www.acronym.com/wp-content/uploads/2021/04/arrows.png 375w, https://www.acronym.com/wp-content/uploads/2021/04/arrows-300x23.png 300w" sizes="(min-width: 1450px) 75vw, (min-width: 1000px) 85vw, 100vw" /> </div> </div> </div> </div><div class="divider-wrap" data-alignment="default"><div style="height: 30px;" class="divider"></div></div> <div class="wpb_text_column wpb_content_element wpb_animate_when_almost_visible wpb_fadeIn fadeIn" > <div class="wpb_wrapper"> <h3><span style="font-weight: 400; color: #092435;">Selected services include:</span></h3> </div> </div> <div class="nectar-fancy-ul" data-list-icon="icon-ok" data-animation="true" data-animation-delay="200" data-color="accent-color" data-spacing="5px" data-alignment="left"> <ul> <li><span style="font-weight: 400; color: #606060;">Bespoke Dashboarding & Reporting</span></li> <li><span style="color: #606060;">Data Integration, Transformation, & Aggregation</span></li> <li><span style="font-weight: 400; color: #606060;">Marketing Incrementality</span></li> <li><span style="font-weight: 400; color: #606060;">Conversion Rate Optimization</span></li> <li><span style="font-weight: 400; color: #606060;">Advanced Attribution</span></li> <li><span style="font-weight: 400; color: #606060;">Website Analytics</span></li> <li><span style="color: #606060;">Tag Management Strategy & Administration</span></li> <li><span style="font-weight: 400; color: #606060;">Competitive Intelligence</span></li> <li><span style="font-weight: 400; color: #606060;">Website Usability Analysis</span></li> </ul> </div><a class="nectar-button large see-through-2 has-icon" style="border-color: #000000; color: #000000;" target="_blank" href="/contact" data-color-override="#000000" data-hover-color-override="false" data-hover-text-color-override="#ffffff"><span>CONTACT US</span><i class="icon-button-arrow"></i></a><div class="divider-wrap" data-alignment="default"><div style="height: 45px;" class="divider"></div></div> </div> </div> </div> <div class="vc_col-sm-3/5 wpb_column column_container vc_column_container col has-animation padding-4-percent inherit_tablet inherit_phone " data-t-w-inherits="default" data-bg-cover="" data-padding-pos="left-right" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-hover-bg="" data-hover-bg-opacity="1" data-animation="fade-in" data-delay="200" > <div class="vc_column-inner" ><div class="column-bg-overlay-wrap" data-bg-animation="none"><div class="column-bg-overlay"></div></div> <div class="wpb_wrapper"> <div class="img-with-aniamtion-wrap " data-max-width="100%" data-max-width-mobile="default" data-border-radius="none" data-shadow="none" data-animation="fade-in" > <div class="inner"> <div class="hover-wrap" data-hover-animation="none"> <div class="hover-wrap-inner"> <img decoding="async" class="img-with-animation skip-lazy " data-delay="0" height="466" width="550" data-animation="fade-in" src="https://www.acronym.com/wp-content/uploads/2021/06/analytics_inset-1.jpg" alt="people looking at computer" srcset="https://www.acronym.com/wp-content/uploads/2021/06/analytics_inset-1.jpg 550w, https://www.acronym.com/wp-content/uploads/2021/06/analytics_inset-1-300x254.jpg 300w" sizes="(min-width: 1450px) 75vw, (min-width: 1000px) 85vw, 100vw" /> </div> </div> </div> </div><div class="divider-wrap" data-alignment="default"><div style="height: 30px;" class="divider"></div></div> </div> </div> </div> </div></div> <div id="fws_67b87f7a48e49" data-column-margin="default" data-midnight="dark" data-top-percent="2%" class="wpb_row vc_row-fluid vc_row standard_section " style="padding-top: calc(100vw * 0.02); padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-overlay="false"><div class="inner-wrap"><div class="row-bg" style=""></div></div><div class="row-bg-overlay" ></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div style="margin-top: 6%; " class="vc_col-sm-12 wpb_column column_container vc_column_container col has-animation padding-6-percent inherit_tablet inherit_phone " data-t-w-inherits="default" data-bg-cover="" data-padding-pos="left-right" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-hover-bg="" data-hover-bg-opacity="1" data-animation="fade-in" data-delay="200" > <div class="vc_column-inner" ><div class="column-bg-overlay-wrap" data-bg-animation="none"><div class="column-bg-overlay"></div></div> <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h3 style="text-align: center;"><span style="color: #ff4612;">ACRONYM HAS DEEP AND LONG-STANDING RELATIONSHIPS<br /> WITH ANALYTICS PARTNERS, INCLUDING:</span></h3> </div> </div> <div id="fws_67b87f7a49251" data-midnight="" data-column-margin="default" class="wpb_row vc_row-fluid vc_row inner_row vc_row-o-equal-height vc_row-flex vc_row-o-content-middle standard_section " style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap"> <div class="row-bg" ></div> </div><div class="row_col_wrap_12_inner col span_12 left"> <div class="vc_col-sm-3 wpb_column column_container vc_column_container col child_column padding-4-percent inherit_tablet inherit_phone " data-t-w-inherits="default" data-bg-cover="" data-padding-pos="left-right" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-hover-bg="" data-hover-bg-opacity="1" data-animation="" data-delay="0"> <div class="vc_column-inner" ><div class="column-bg-overlay-wrap" data-bg-animation="none"><div class="column-bg-overlay"></div></div> <div class="wpb_wrapper"> <div class="img-with-aniamtion-wrap center" data-max-width="100%" data-max-width-mobile="default" data-border-radius="none" data-shadow="none" data-animation="fade-in" > <div class="inner"> <div class="hover-wrap" data-hover-animation="color-overlay"> <div class="color-overlay" style="background-color: rgba(255,255,255,0.3);"></div> <div class="hover-wrap-inner"> <img loading="lazy" decoding="async" class="img-with-animation skip-lazy " data-delay="0" height="158" width="250" data-animation="fade-in" src="https://www.acronym.com/wp-content/uploads/2021/06/analytics_partner-google.jpg" alt="google logo" /> </div> </div> </div> </div> </div> </div> </div> <div class="vc_col-sm-3 wpb_column column_container vc_column_container col child_column padding-3-percent inherit_tablet inherit_phone " data-t-w-inherits="default" data-bg-cover="" data-padding-pos="left-right" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-hover-bg="" data-hover-bg-opacity="1" data-animation="" data-delay="0"> <div class="vc_column-inner" ><div class="column-bg-overlay-wrap" data-bg-animation="none"><div class="column-bg-overlay"></div></div> <div class="wpb_wrapper"> <div class="img-with-aniamtion-wrap center" data-max-width="100%" data-max-width-mobile="default" data-border-radius="none" data-shadow="none" data-animation="fade-in" > <div class="inner"> <div class="hover-wrap" data-hover-animation="color-overlay"> <div class="color-overlay" style="background-color: rgba(255,255,255,0.3);"></div> <div class="hover-wrap-inner"> <img loading="lazy" decoding="async" class="img-with-animation skip-lazy " data-delay="0" height="158" width="250" data-animation="fade-in" src="https://www.acronym.com/wp-content/uploads/2021/06/analytics_partner-adobe.jpg" alt="adobe logo" /> </div> </div> </div> </div> </div> </div> </div> <div class="vc_col-sm-3 wpb_column column_container vc_column_container col child_column padding-3-percent inherit_tablet inherit_phone " data-t-w-inherits="default" data-bg-cover="" data-padding-pos="left-right" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-hover-bg="" data-hover-bg-opacity="1" data-animation="" data-delay="0"> <div class="vc_column-inner" ><div class="column-bg-overlay-wrap" data-bg-animation="none"><div class="column-bg-overlay"></div></div> <div class="wpb_wrapper"> <div class="img-with-aniamtion-wrap center" data-max-width="100%" data-max-width-mobile="default" data-border-radius="none" data-shadow="none" data-animation="fade-in" > <div class="inner"> <div class="hover-wrap" data-hover-animation="color-overlay"> <div class="color-overlay" style="background-color: rgba(255,255,255,0.3);"></div> <div class="hover-wrap-inner"> <img loading="lazy" decoding="async" class="img-with-animation skip-lazy " data-delay="0" height="158" width="250" data-animation="fade-in" src="https://www.acronym.com/wp-content/uploads/2021/07/analytics_partner-tealium.jpg" alt="tealium logo" /> </div> </div> </div> </div> </div> </div> </div> <div class="vc_col-sm-3 wpb_column column_container vc_column_container col child_column padding-3-percent inherit_tablet inherit_phone " data-t-w-inherits="default" data-bg-cover="" data-padding-pos="left-right" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-hover-bg="" data-hover-bg-opacity="1" data-animation="" data-delay="0"> <div class="vc_column-inner" ><div class="column-bg-overlay-wrap" data-bg-animation="none"><div class="column-bg-overlay"></div></div> <div class="wpb_wrapper"> <div class="img-with-aniamtion-wrap center" data-max-width="100%" data-max-width-mobile="default" data-border-radius="none" data-shadow="none" data-animation="fade-in" > <div class="inner"> <div class="hover-wrap" data-hover-animation="color-overlay"> <div class="color-overlay" style="background-color: rgba(255,255,255,0.3);"></div> <div class="hover-wrap-inner"> <img loading="lazy" decoding="async" class="img-with-animation skip-lazy " data-delay="0" height="158" width="250" data-animation="fade-in" src="https://www.acronym.com/wp-content/uploads/2021/07/analytics_partner-invoca.jpg" alt="invoca logo" /> </div> </div> </div> </div> </div> </div> </div> </div></div><div id="fws_67b87f7a4af25" data-midnight="" data-column-margin="default" class="wpb_row vc_row-fluid vc_row inner_row standard_section " style="padding-top: 3%; padding-bottom: 0px; "><div class="row-bg-wrap"> <div class="row-bg" ></div> </div><div class="row_col_wrap_12_inner col span_12 left"> <div class="vc_col-sm-12 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone " data-t-w-inherits="default" data-bg-cover="" data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-hover-bg="" data-hover-bg-opacity="1" data-animation="" data-delay="0"> <div class="vc_column-inner" ><div class="column-bg-overlay-wrap" data-bg-animation="none"><div class="column-bg-overlay"></div></div> <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p style="text-align: center;">There’s an old saying that if you can’t measure it, you can’t manage it. Acronym’s dedicated Digital Analytics practice helps brands turn data into insights, to better connect with customers anywhere in the digital domain.</p> <p style="text-align: center;">We uncover potential gaps in your tracking, identify additional activities worth measuring, and gain an understanding of how effective your website is overall at converting your visitors into customers. Here’s how we do it:</p> </div> </div> </div> </div> </div> </div></div> </div> </div> </div> </div></div> <div id="fws_67b87f7a4b310" data-column-margin="default" data-midnight="dark" data-top-percent="2%" class="wpb_row vc_row-fluid vc_row standard_section " style="padding-top: calc(100vw * 0.02); padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-overlay="false"><div class="inner-wrap"><div class="row-bg" style=""></div></div><div class="row-bg-overlay" ></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-12 wpb_column column_container vc_column_container col padding-6-percent padding-3-percent_tablet padding-3-percent_phone " data-t-w-inherits="default" data-bg-cover="" data-padding-pos="left-right" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-hover-bg="" data-hover-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" ><div class="column-bg-overlay-wrap" data-bg-animation="none"><div class="column-bg-overlay"></div></div> <div class="wpb_wrapper"> <div id="fws_67b87f7a4b4ed" data-midnight="" data-column-margin="default" class="wpb_row vc_row-fluid vc_row inner_row vc_row-o-equal-height vc_row-flex vc_row-o-content-middle standard_section " style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap"> <div class="row-bg" ></div> </div><div class="row_col_wrap_12_inner col span_12 left"> <div class="vc_col-sm-8 wpb_column column_container vc_column_container col child_column has-animation padding-3-percent inherit_tablet inherit_phone " data-t-w-inherits="default" data-bg-cover="" data-padding-pos="right" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-hover-bg="" data-hover-bg-opacity="1" data-animation="fade-in-from-right" data-delay="200"> <div class="vc_column-inner" ><div class="column-bg-overlay-wrap" data-bg-animation="none"><div class="column-bg-overlay"></div></div> <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h3><b><span style="text-align: left;"><span style="color: #092335; letter-spacing: 1px;">Analytics Strategy<br /> </span></span></b></h3> <p>The foundation of a successful analytics practice is reliable data. But let’s face it: today’s leading analytics tools can be complicated to implement and maintain. And, as your analytics practice grows in sophistication and importance to your business, you may find that your tool architecture struggles to keep up with demands. Acronym’s Digital Analytics Engineers & Architects work with your analytic and development stakeholders to design, deploy, maintain, and integrate best-in-class analytics infrastructures across your digital properties.</p> </div> </div> </div> </div> </div> <div style="" class="vc_col-sm-4 wpb_column column_container vc_column_container col child_column has-animation padding-3-percent inherit_tablet inherit_phone " data-using-bg="true" data-t-w-inherits="default" data-bg-cover="true" data-padding-pos="left" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-hover-bg="" data-hover-bg-opacity="1" data-animation="fade-in-from-left" data-delay="200"> <div class="vc_column-inner" ><div class="column-image-bg-wrap" data-bg-pos="right center" data-bg-animation="none"><div class="inner-wrap"><div class="column-image-bg" style=" background-image: url('https://www.acronym.com/wp-content/uploads/2021/06/acr_illustrations_bgd-right.jpg'); "></div></div></div><div class="column-bg-overlay-wrap" data-bg-animation="none"><div class="column-bg-overlay"></div></div> <div class="wpb_wrapper"> <div class="img-with-aniamtion-wrap " data-max-width="100%" data-max-width-mobile="default" data-border-radius="none" data-shadow="none" data-animation="fade-in" > <div class="inner"> <div class="hover-wrap" data-hover-animation="none"> <div class="hover-wrap-inner"> <img loading="lazy" decoding="async" class="img-with-animation skip-lazy " data-delay="0" height="500" width="500" data-animation="fade-in" src="https://www.acronym.com/wp-content/uploads/2021/06/analytics_inset-4.png" alt="" srcset="https://www.acronym.com/wp-content/uploads/2021/06/analytics_inset-4.png 500w, https://www.acronym.com/wp-content/uploads/2021/06/analytics_inset-4-300x300.png 300w, https://www.acronym.com/wp-content/uploads/2021/06/analytics_inset-4-150x150.png 150w, https://www.acronym.com/wp-content/uploads/2021/06/analytics_inset-4-100x100.png 100w, https://www.acronym.com/wp-content/uploads/2021/06/analytics_inset-4-140x140.png 140w, https://www.acronym.com/wp-content/uploads/2021/06/analytics_inset-4-350x350.png 350w" sizes="auto, (min-width: 1450px) 75vw, (min-width: 1000px) 85vw, 100vw" /> </div> </div> </div> </div> </div> </div> </div> </div></div> </div> </div> </div> </div></div> <div id="analytics-training" data-column-margin="default" data-midnight="dark" data-top-percent="2%" class="wpb_row vc_row-fluid vc_row standard_section " style="padding-top: calc(100vw * 0.02); padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-overlay="false"><div class="inner-wrap"><div class="row-bg" style=""></div></div><div class="row-bg-overlay" ></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-12 wpb_column column_container vc_column_container col padding-6-percent padding-3-percent_tablet padding-3-percent_phone " data-t-w-inherits="default" data-bg-cover="" data-padding-pos="left-right" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-hover-bg="" data-hover-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" ><div class="column-bg-overlay-wrap" data-bg-animation="none"><div class="column-bg-overlay"></div></div> <div class="wpb_wrapper"> <div id="fws_67b87f7a4c6ed" data-midnight="" data-column-margin="default" class="wpb_row vc_row-fluid vc_row inner_row vc_row-o-equal-height vc_row-flex vc_row-o-content-middle standard_section reverse_columns_column_tablet reverse_columns_column_phone " style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap"> <div class="row-bg" ></div> </div><div class="row_col_wrap_12_inner col span_12 left"> <div style="" class="vc_col-sm-4 wpb_column column_container vc_column_container col child_column has-animation padding-3-percent inherit_tablet inherit_phone " data-using-bg="true" data-t-w-inherits="default" data-bg-cover="true" data-padding-pos="right" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-hover-bg="" data-hover-bg-opacity="1" data-animation="fade-in-from-right" data-delay="200"> <div class="vc_column-inner" ><div class="column-image-bg-wrap" data-bg-pos="left center" data-bg-animation="none"><div class="inner-wrap"><div class="column-image-bg" style=" background-image: url('https://www.acronym.com/wp-content/uploads/2021/06/acr_illustrations_bgd-left.jpg'); "></div></div></div><div class="column-bg-overlay-wrap" data-bg-animation="none"><div class="column-bg-overlay"></div></div> <div class="wpb_wrapper"> <div class="img-with-aniamtion-wrap right" data-max-width="100%" data-max-width-mobile="default" data-border-radius="none" data-shadow="none" data-animation="fade-in" > <div class="inner"> <div class="hover-wrap" data-hover-animation="none"> <div class="hover-wrap-inner"> <img loading="lazy" decoding="async" class="img-with-animation skip-lazy " data-delay="0" height="500" width="500" data-animation="fade-in" src="https://www.acronym.com/wp-content/uploads/2021/06/analytics_inset-2.png" alt="" srcset="https://www.acronym.com/wp-content/uploads/2021/06/analytics_inset-2.png 500w, https://www.acronym.com/wp-content/uploads/2021/06/analytics_inset-2-300x300.png 300w, https://www.acronym.com/wp-content/uploads/2021/06/analytics_inset-2-150x150.png 150w, https://www.acronym.com/wp-content/uploads/2021/06/analytics_inset-2-100x100.png 100w, https://www.acronym.com/wp-content/uploads/2021/06/analytics_inset-2-140x140.png 140w, https://www.acronym.com/wp-content/uploads/2021/06/analytics_inset-2-350x350.png 350w" sizes="auto, (min-width: 1450px) 75vw, (min-width: 1000px) 85vw, 100vw" /> </div> </div> </div> </div> </div> </div> </div> <div class="vc_col-sm-8 wpb_column column_container vc_column_container col child_column has-animation padding-3-percent inherit_tablet inherit_phone " data-t-w-inherits="default" data-bg-cover="" data-padding-pos="left" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-hover-bg="" data-hover-bg-opacity="1" data-animation="fade-in-from-left" data-delay="200"> <div class="vc_column-inner" ><div class="column-bg-overlay-wrap" data-bg-animation="none"><div class="column-bg-overlay"></div></div> <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h3><b><span style="text-align: left;"><span style="color: #092335; letter-spacing: 1px;">Analytics Training & User Support<br /> </span></span></b></h3> <p>Whether your team has 500 analytics stakeholders or 0.5, we can help you get more value out of your analytics investment: Acronym’s team of digital analysts helps organizations turn data into insight and insight into action. While we don’t advise completely handing off your analysis practice to us or any third party, we can be a force multiplier—increasing your speed to insight, leveling up your team, minimizing drudgery, understanding the “so what” and “what next”, and helping you communicate results with confidence.</p> </div> </div> </div> </div> </div> </div></div> </div> </div> </div> </div></div> <div id="fws_67b87f7a4d684" data-column-margin="default" data-midnight="dark" data-top-percent="2%" class="wpb_row vc_row-fluid vc_row standard_section " style="padding-top: calc(100vw * 0.02); padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-overlay="false"><div class="inner-wrap"><div class="row-bg" style=""></div></div><div class="row-bg-overlay" ></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-12 wpb_column column_container vc_column_container col padding-6-percent padding-3-percent_tablet padding-3-percent_phone " data-t-w-inherits="default" data-bg-cover="" data-padding-pos="left-right" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-hover-bg="" data-hover-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" ><div class="column-bg-overlay-wrap" data-bg-animation="none"><div class="column-bg-overlay"></div></div> <div class="wpb_wrapper"> <div id="fws_67b87f7a4d877" data-midnight="" data-column-margin="default" class="wpb_row vc_row-fluid vc_row inner_row vc_row-o-equal-height vc_row-flex vc_row-o-content-middle standard_section " style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap"> <div class="row-bg" ></div> </div><div class="row_col_wrap_12_inner col span_12 left"> <div class="vc_col-sm-8 wpb_column column_container vc_column_container col child_column has-animation padding-3-percent inherit_tablet inherit_phone " data-t-w-inherits="default" data-bg-cover="" data-padding-pos="right" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-hover-bg="" data-hover-bg-opacity="1" data-animation="fade-in-from-right" data-delay="200"> <div class="vc_column-inner" ><div class="column-bg-overlay-wrap" data-bg-animation="none"><div class="column-bg-overlay"></div></div> <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h3><b><span style="text-align: left;"><span style="color: #092335; letter-spacing: 1px;">Testing & Personalization<br /> </span></span></b></h3> <p><span style="font-weight: 400;">Acronym helps organizations at all levels of sophistication start, grow, and improve their conversion rate optimization programs. Landing page testing was one of the first offerings of our nascent Analytics team, starting in 2006. Since then, we’ve learned a lot—not just about how to execute individual tests successfully but how to build on each success and nurture corporate cultures that spend less time arguing internally and more time listening to their customers. As user experience practices usually involve a wider variety of stakeholders than analytics practices, and are often idiosyncratic to each organization, we emphatically invite you to contact us to discuss how we might be able to help with your specific needs.<br /> </span></p> </div> </div> </div> </div> </div> <div style="" class="vc_col-sm-4 wpb_column column_container vc_column_container col child_column has-animation padding-3-percent inherit_tablet inherit_phone " data-using-bg="true" data-t-w-inherits="default" data-bg-cover="true" data-padding-pos="left" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-hover-bg="" data-hover-bg-opacity="1" data-animation="fade-in-from-left" data-delay="200"> <div class="vc_column-inner" ><div class="column-image-bg-wrap" data-bg-pos="right center" data-bg-animation="none"><div class="inner-wrap"><div class="column-image-bg" style=" background-image: url('https://www.acronym.com/wp-content/uploads/2021/06/acr_illustrations_bgd-right.jpg'); "></div></div></div><div class="column-bg-overlay-wrap" data-bg-animation="none"><div class="column-bg-overlay"></div></div> <div class="wpb_wrapper"> <div class="img-with-aniamtion-wrap " data-max-width="100%" data-max-width-mobile="default" data-border-radius="none" data-shadow="none" data-animation="fade-in" > <div class="inner"> <div class="hover-wrap" data-hover-animation="none"> <div class="hover-wrap-inner"> <img loading="lazy" decoding="async" class="img-with-animation skip-lazy " data-delay="0" height="500" width="500" data-animation="fade-in" src="https://www.acronym.com/wp-content/uploads/2021/06/analytics_inset-4.png" alt="" srcset="https://www.acronym.com/wp-content/uploads/2021/06/analytics_inset-4.png 500w, https://www.acronym.com/wp-content/uploads/2021/06/analytics_inset-4-300x300.png 300w, https://www.acronym.com/wp-content/uploads/2021/06/analytics_inset-4-150x150.png 150w, https://www.acronym.com/wp-content/uploads/2021/06/analytics_inset-4-100x100.png 100w, https://www.acronym.com/wp-content/uploads/2021/06/analytics_inset-4-140x140.png 140w, https://www.acronym.com/wp-content/uploads/2021/06/analytics_inset-4-350x350.png 350w" sizes="auto, (min-width: 1450px) 75vw, (min-width: 1000px) 85vw, 100vw" /> </div> </div> </div> </div> </div> </div> </div> </div></div> </div> </div> </div> </div></div> <div id="analytics-consulting" data-column-margin="default" data-midnight="dark" data-top-percent="3%" class="wpb_row vc_row-fluid vc_row standard_section " style="padding-top: calc(100vw * 0.03); padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-overlay="false"><div class="inner-wrap"><div class="row-bg" style=""></div></div><div class="row-bg-overlay" ></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-t-w-inherits="default" data-bg-cover="" data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-hover-bg="" data-hover-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" ><div class="column-bg-overlay-wrap" data-bg-animation="none"><div class="column-bg-overlay"></div></div> <div class="wpb_wrapper"> <div id="fws_67b87f7a4e258" data-midnight="" data-column-margin="default" class="wpb_row vc_row-fluid vc_row inner_row standard_section " style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap"> <div class="row-bg" ></div> </div><div class="row_col_wrap_12_inner col span_12 left"> <div class="vc_col-sm-1 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone " data-t-w-inherits="default" data-bg-cover="" data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-hover-bg="" data-hover-bg-opacity="1" data-animation="" data-delay="0"> <div class="vc_column-inner" ><div class="column-bg-overlay-wrap" data-bg-animation="none"><div class="column-bg-overlay"></div></div> <div class="wpb_wrapper"> </div> </div> </div> <div class="vc_col-sm-10 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone " data-t-w-inherits="default" data-bg-cover="" data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-hover-bg="" data-hover-bg-opacity="1" data-animation="" data-delay="0"> <div class="vc_column-inner" ><div class="column-bg-overlay-wrap" data-bg-animation="none"><div class="column-bg-overlay"></div></div> <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h3 style="text-align: center;"><span style="color: #ff4612;">ACRONYM ANALYTICS CONSULTING</span></h3> </div> </div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <div> <div> <div style="text-align: center;"> <p>Data by itself is like a Ferrari without keys. Analytics tools alone will not turn over the motor that turns prospects into customers.</p> <p>Acronym Analytics is a consulting practice that helps people deploy and get maximum value out of their Analytics investments. Since 2006, we’ve been helping global brands implement, utilize, and optimize their digital analytics toolset.</p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="vc_col-sm-1 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone " data-t-w-inherits="default" data-bg-cover="" data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-hover-bg="" data-hover-bg-opacity="1" data-animation="" data-delay="0"> <div class="vc_column-inner" ><div class="column-bg-overlay-wrap" data-bg-animation="none"><div class="column-bg-overlay"></div></div> <div class="wpb_wrapper"> </div> </div> </div> </div></div> </div> </div> </div> </div></div> <div id="fws_67b87f7a4e793" data-column-margin="default" data-midnight="dark" data-top-percent="2%" class="wpb_row vc_row-fluid vc_row standard_section " style="padding-top: calc(100vw * 0.02); padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-overlay="false"><div class="inner-wrap"><div class="row-bg" style=""></div></div><div class="row-bg-overlay" ></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-12 wpb_column column_container vc_column_container col padding-6-percent padding-3-percent_tablet padding-3-percent_phone " data-t-w-inherits="default" data-bg-cover="" data-padding-pos="left-right" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-hover-bg="" data-hover-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" ><div class="column-bg-overlay-wrap" data-bg-animation="none"><div class="column-bg-overlay"></div></div> <div class="wpb_wrapper"> <div id="fws_67b87f7a4eb24" data-midnight="" data-column-margin="default" class="wpb_row vc_row-fluid vc_row inner_row vc_row-o-equal-height vc_row-flex vc_row-o-content-middle standard_section reverse_columns_column_tablet reverse_columns_column_phone " style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap"> <div class="row-bg" ></div> </div><div class="row_col_wrap_12_inner col span_12 left"> <div style="" class="vc_col-sm-3 wpb_column column_container vc_column_container col child_column has-animation padding-3-percent inherit_tablet inherit_phone " data-using-bg="true" data-t-w-inherits="default" data-bg-cover="true" data-padding-pos="right" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-hover-bg="" data-hover-bg-opacity="1" data-animation="fade-in-from-right" data-delay="200"> <div class="vc_column-inner" ><div class="column-image-bg-wrap" data-bg-pos="left center" data-bg-animation="fade-in"><div class="inner-wrap"><div class="column-image-bg" style=" background-image: url('https://www.acronym.com/wp-content/uploads/2021/06/acr_illustrations_bgd-left.jpg'); "></div></div></div><div class="column-bg-overlay-wrap" data-bg-animation="fade-in"><div class="column-bg-overlay"></div></div> <div class="wpb_wrapper"> </div> </div> </div> <div class="vc_col-sm-9 wpb_column column_container vc_column_container col child_column has-animation padding-3-percent inherit_tablet inherit_phone " data-t-w-inherits="default" data-bg-cover="" data-padding-pos="left" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-hover-bg="" data-hover-bg-opacity="1" data-animation="fade-in-from-left" data-delay="200"> <div class="vc_column-inner" ><div class="column-bg-overlay-wrap" data-bg-animation="none"><div class="column-bg-overlay"></div></div> <div class="wpb_wrapper"> <div class="nectar-fancy-ul" data-list-icon="icon-ok" data-animation="false" data-animation-delay="0" data-color="accent-color" data-spacing="5px" data-alignment="left"> <p style="text-align: left;">Some of the ways we can help include:</p> <ul> <li style="text-align: left;"><strong><span style="color: #092335;">Deployment</span><br /> </strong>Whether you’re deploying a new tool, migrating your CMS, or refreshing an existing implementation, we can help document, configure, and provide quality assurance (QA) for a fast and successful launch.</li> <li style="text-align: left;"><span style="color: #092335;"><strong>Audits / Tune-Ups<br /> </strong></span>Do you already have Adobe Analytics or Google Analytics implemented, but question the accuracy of the data? Whoever originally set things up left the company years ago? Nothing is documented? Somehow this became your responsibility? Yeah, we can help with that.</li> <li style="text-align: left;"><span style="color: #092335;"><strong>Tool Selection</strong></span><br /> We’ll work with you to find the best mix of analytics, testing, and tag management tools for your organization and your budget.</li> <li style="text-align: left;"><span style="color: #092335;"><strong>Tag Management Consulting<br /> </strong></span>More and more these days, when onboarding new Clients, we find that only a few have effective processes already in place to handle their TMS and tag request process. In fact, Adobe discontinued Google gtag extensions and Google Ad extensions, recommending brands utilize Acronym’s Google Global Site Tag instead.</li> <li style="text-align: left;"><span style="color: #092335;"><strong>Data I/O</strong></span><br /> Some of the most exciting innovation in analytics today involves combining data from different systems. We help companies understand what’s possible, set up automatic processes, and integrate data between different systems.</li> <li style="text-align: left;"><span style="color: #092335;"><strong>User Support</strong></span><br /> Sometimes, you just need somebody to call or you need someone to handle the how-to questions from other teams. We are trusted partners to our Clients that help brands maximize their toolset.</li> <li style="text-align: left;"><span style="color: #092335;"><strong>Report Automation</strong></span><br /> Don’t waste your time manually compiling recurring reporting: let us help you design and deploy beautiful and effective automatic dashboards. We have extensive experience automating custom reports of any complexity. You have better things to do than reporting!</li> <li style="text-align: left;"><span style="color: #092335;"><strong>Analytics Training & End-User Documentation</strong></span><br /> We offer customized training & training materials for Adobe Analytics, Google Analytics and tag managers. Each training engagement is custom designed for your organization, using your actual data and business questions. In person and virtual training is available, as well as webinar modules and ongoing training programs for enterprises.</li> <li style="text-align: left;"><span style="color: #092335;"><strong>Deep Dive Analysis</strong></span><br /> You’ve got questions and your data’s got answers. Sometimes, though, you don’t always have time to dig in and find those answers. Acronym’s specialized Analysis team can assist with in-depth analyses of your digital data to help you get a deeper understanding of your digital marketing campaign effectiveness; purchase funnel abandonment and opportunities, persona development, product merchandising, and onsite search performance.</li> </ul> </div> </div> </div> </div> </div></div> </div> </div> </div> </div></div> <div id="optimization" data-column-margin="default" data-midnight="dark" data-top-percent="3%" class="wpb_row vc_row-fluid vc_row standard_section " style="padding-top: calc(100vw * 0.03); padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-overlay="false"><div class="inner-wrap"><div class="row-bg" style=""></div></div><div class="row-bg-overlay" ></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-t-w-inherits="default" data-bg-cover="" data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-hover-bg="" data-hover-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" ><div class="column-bg-overlay-wrap" data-bg-animation="none"><div class="column-bg-overlay"></div></div> <div class="wpb_wrapper"> <div id="fws_67b87f7a4f3c7" data-midnight="" data-column-margin="default" class="wpb_row vc_row-fluid vc_row inner_row standard_section " style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap"> <div class="row-bg" ></div> </div><div class="row_col_wrap_12_inner col span_12 left"> <div class="vc_col-sm-1 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone " data-t-w-inherits="default" data-bg-cover="" data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-hover-bg="" data-hover-bg-opacity="1" data-animation="" data-delay="0"> <div class="vc_column-inner" ><div class="column-bg-overlay-wrap" data-bg-animation="none"><div class="column-bg-overlay"></div></div> <div class="wpb_wrapper"> </div> </div> </div> <div class="vc_col-sm-10 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone " data-t-w-inherits="default" data-bg-cover="" data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-hover-bg="" data-hover-bg-opacity="1" data-animation="" data-delay="0"> <div class="vc_column-inner" ><div class="column-bg-overlay-wrap" data-bg-animation="none"><div class="column-bg-overlay"></div></div> <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h3 style="text-align: center;"><span style="color: #ff4612;">OPTIMIZATION</span></h3> </div> </div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <div style="text-align: center;"> <p><span style="color: #092335;"><strong>Testing & Personalization.</strong></span><br /> You’ve got good data. You’ve sliced it. You’ve diced it. You’ve checked it. You know what your site does well, and what needs improvement. You even have a pretty good idea how to fix it. You present it to the brass…and then: “Well, I don’t know…”</p> </div> </div> </div> </div> </div> </div> <div class="vc_col-sm-1 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone " data-t-w-inherits="default" data-bg-cover="" data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-hover-bg="" data-hover-bg-opacity="1" data-animation="" data-delay="0"> <div class="vc_column-inner" ><div class="column-bg-overlay-wrap" data-bg-animation="none"><div class="column-bg-overlay"></div></div> <div class="wpb_wrapper"> </div> </div> </div> </div></div> </div> </div> </div> </div></div> <div id="fws_67b87f7a4f98c" data-column-margin="default" data-midnight="dark" data-top-percent="2%" class="wpb_row vc_row-fluid vc_row standard_section " style="padding-top: calc(100vw * 0.02); padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-overlay="false"><div class="inner-wrap"><div class="row-bg" style=""></div></div><div class="row-bg-overlay" ></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-12 wpb_column column_container vc_column_container col padding-6-percent padding-3-percent_tablet padding-3-percent_phone " data-t-w-inherits="default" data-bg-cover="" data-padding-pos="left-right" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-hover-bg="" data-hover-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" ><div class="column-bg-overlay-wrap" data-bg-animation="none"><div class="column-bg-overlay"></div></div> <div class="wpb_wrapper"> <div id="fws_67b87f7a4fcfe" data-midnight="" data-column-margin="default" class="wpb_row vc_row-fluid vc_row inner_row vc_row-o-equal-height vc_row-flex vc_row-o-content-middle standard_section " style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap"> <div class="row-bg" ></div> </div><div class="row_col_wrap_12_inner col span_12 left"> <div class="vc_col-sm-9 wpb_column column_container vc_column_container col child_column has-animation padding-3-percent inherit_tablet inherit_phone " data-t-w-inherits="default" data-bg-cover="" data-padding-pos="right" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-hover-bg="" data-hover-bg-opacity="1" data-animation="fade-in-from-right" data-delay="200"> <div class="vc_column-inner" ><div class="column-bg-overlay-wrap" data-bg-animation="none"><div class="column-bg-overlay"></div></div> <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p>The fact is, running a good testing program is hard work. Choosing a tool is only the first step. Sustained success requires organizational commitment, technical know-how, analytical insight, effective project management, and a cultivated internal narrative that incorporates each test into an ever-growing understanding of your customer.</p> <p>And if you think that sounds hard, wait until you hear about personalization! Acronym helps organizations at all levels of sophistication start, grow, and improve their conversion rate optimization programs. Landing page testing was actually one of the first offerings of our nascent analytics team, starting in 2006.</p> </div> </div> <div class="nectar-fancy-ul" data-list-icon="icon-ok" data-animation="false" data-animation-delay="0" data-color="accent-color" data-spacing="5px" data-alignment="left"> <p style="text-align: left;">Some of the areas where we can help include:</p> <ul> <li style="text-align: left;"><span style="color: #092335;"><strong>Opportunity identification</strong></span></li> <li style="text-align: left;"><span style="color: #092335;"><strong>Persona development</strong></span></li> <li style="text-align: left;"><span style="color: #092335;"><strong>Test design</strong></span></li> <li style="text-align: left;"><span style="color: #092335;"><strong>Testing/personalization execution</strong></span></li> <li style="text-align: left;"><span style="color: #092335;"><strong>Reporting and communication</strong></span></li> <li style="text-align: left;"><span style="color: #092335;"><strong>Process consulting</strong></span></li> </ul> </div> </div> </div> </div> <div style="" class="vc_col-sm-3 wpb_column column_container vc_column_container col child_column has-animation padding-3-percent inherit_tablet inherit_phone " data-using-bg="true" data-t-w-inherits="default" data-bg-cover="true" data-padding-pos="left" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-hover-bg="" data-hover-bg-opacity="1" data-animation="fade-in-from-left" data-delay="200"> <div class="vc_column-inner" ><div class="column-image-bg-wrap" data-bg-pos="right center" data-bg-animation="none"><div class="inner-wrap"><div class="column-image-bg" style=" background-image: url('https://www.acronym.com/wp-content/uploads/2021/06/acr_illustrations_bgd-right.jpg'); "></div></div></div><div class="column-bg-overlay-wrap" data-bg-animation="none"><div class="column-bg-overlay"></div></div> <div class="wpb_wrapper"> </div> </div> </div> </div></div> </div> </div> </div> </div></div> <div id="fws_67b87f7a50998" data-column-margin="default" data-midnight="dark" data-bottom-percent="2%" class="wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-top standard_section " style="padding-top: 0px; padding-bottom: calc(100vw * 0.02); "><div class="row-bg-wrap" data-bg-animation="none" data-bg-overlay="false"><div class="inner-wrap using-image"><div class="row-bg using-image" style="background-image: url(https://www.acronym.com/wp-content/uploads/2021/04/GREYLINE.jpg); background-position: left top; background-repeat: no-repeat; "></div></div><div class="row-bg-overlay" ></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-12 wpb_column column_container vc_column_container col has-animation padding-6-percent inherit_tablet inherit_phone " data-t-w-inherits="default" data-bg-cover="" data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-hover-bg="" data-hover-bg-opacity="1" data-animation="fade-in" data-delay="200" > <div class="vc_column-inner" ><div class="column-bg-overlay-wrap" data-bg-animation="none"><div class="column-bg-overlay"></div></div> <div class="wpb_wrapper"> <div id="fws_67b87f7a50b76" data-midnight="" data-column-margin="30px" class="wpb_row vc_row-fluid vc_row inner_row vc_row-o-equal-height vc_row-flex vc_row-o-content-top standard_section " style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap"> <div class="row-bg" ></div> </div><div class="row_col_wrap_12_inner col span_12 left"> <div class="vc_col-sm-8 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone " data-t-w-inherits="default" data-bg-cover="" data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-hover-bg="" data-hover-bg-opacity="1" data-animation="" data-delay="0"> <div class="vc_column-inner" ><div class="column-bg-overlay-wrap" data-bg-animation="none"><div class="column-bg-overlay"></div></div> <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element wpb_animate_when_almost_visible wpb_fadeIn fadeIn" > <div class="wpb_wrapper"> <h3 style="text-align: left;"><span style="color: #092335; letter-spacing: 0px;">We help you stay on the cutting edge of digital innovation to gain a deeper understanding into your brand’s total marketing performance today while increasing conversion opportunities tomorrow.</span></h3> </div> </div> </div> </div> </div> <div class="vc_col-sm-4 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone " data-t-w-inherits="default" data-bg-cover="" data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-hover-bg="" data-hover-bg-opacity="1" data-animation="" data-delay="0"> <div class="vc_column-inner" ><div class="column-bg-overlay-wrap" data-bg-animation="none"><div class="column-bg-overlay"></div></div> <div class="wpb_wrapper"> <div class="img-with-aniamtion-wrap right" data-max-width="100%" data-max-width-mobile="default" data-border-radius="none" data-shadow="none" data-animation="fade-in" > <div class="inner"> <div class="hover-wrap" data-hover-animation="none"> <div class="hover-wrap-inner"> <img loading="lazy" decoding="async" class="img-with-animation skip-lazy " data-delay="0" height="157" width="155" data-animation="fade-in" src="https://www.acronym.com/wp-content/uploads/2021/04/icons3.jpg" alt="" srcset="https://www.acronym.com/wp-content/uploads/2021/04/icons3.jpg 155w, https://www.acronym.com/wp-content/uploads/2021/04/icons3-100x100.jpg 100w" sizes="auto, (min-width: 1450px) 75vw, (min-width: 1000px) 85vw, 100vw" /> </div> </div> </div> </div><div class="divider-wrap" data-alignment="default"><div style="height: 60px;" class="divider"></div></div> </div> </div> </div> </div></div> </div> </div> </div> </div></div> <div id="fws_67b87f7a51572" data-column-margin="default" data-midnight="dark" data-top-percent="2%" data-bottom-percent="5%" class="wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle standard_section " style="padding-top: calc(100vw * 0.02); padding-bottom: calc(100vw * 0.05); "><div class="row-bg-wrap" data-bg-animation="none" data-bg-overlay="false"><div class="inner-wrap"><div class="row-bg using-bg-color" style="background-color: #ffffff; "></div></div><div class="row-bg-overlay" ></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-12 wpb_column column_container vc_column_container col has-animation no-extra-padding inherit_tablet inherit_phone " data-t-w-inherits="default" data-bg-cover="" data-padding-pos="top-bottom" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-hover-bg="" data-hover-bg-opacity="1" data-animation="fade-in-from-left" data-delay="200" > <div class="vc_column-inner" ><div class="column-bg-overlay-wrap" data-bg-animation="none"><div class="column-bg-overlay"></div></div> <div class="wpb_wrapper"> <div id="fws_67b87f7a518c0" data-midnight="" data-column-margin="30px" class="wpb_row vc_row-fluid vc_row inner_row vc_row-o-equal-height vc_row-flex vc_row-o-content-middle standard_section " style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap"> <div class="row-bg" ></div> </div><div class="row_col_wrap_12_inner col span_12 left"> <div class="vc_col-sm-4 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone " data-t-w-inherits="default" data-bg-cover="" data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-hover-bg="" data-hover-bg-opacity="1" data-animation="" data-delay="0"> <div class="vc_column-inner" ><div class="column-bg-overlay-wrap" data-bg-animation="none"><div class="column-bg-overlay"></div></div> <div class="wpb_wrapper"> <div class="divider-wrap" data-alignment="default"><div style="height: 25px;" class="divider"></div></div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h1 style="color: #ff4612; font-size: 55px;"><span style="color: #ff4612;">Let<span style="letter-spacing: -3px;">‘s</span> Talk</span></h1> </div> </div> </div> </div> </div> <div class="vc_col-sm-4 wpb_column column_container vc_column_container col child_column padding-2-percent inherit_tablet inherit_phone " data-t-w-inherits="default" data-bg-cover="" data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-hover-bg="" data-hover-bg-opacity="1" data-animation="" data-delay="0"> <div class="vc_column-inner" ><div class="column-bg-overlay-wrap" data-bg-animation="none"><div class="column-bg-overlay"></div></div> <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p><span style="color: #6a717b;">For New Business:</span></p> </div> </div> <a class="nectar-button large see-through-2 has-icon" style="border-color: #ff4612; color: #ff4612;" target="_blank" href="/cdn-cgi/l/email-protection#a2ccc7d5c0d7d1cbccc7d1d1e2c3c1d0cdccdbcf8cc1cdcf" data-color-override="#ff4612" data-hover-color-override="false" data-hover-text-color-override="#ffffff"><span><span class="__cf_email__" data-cfemail="82ccc7d5c0d7d1cbccc7d1d1c2c3c1d0cdccdbcfacc1cdcf">[email protected]</span></span><i class="icon-button-arrow"></i></a> </div> </div> </div> <div class="vc_col-sm-4 wpb_column column_container vc_column_container col child_column padding-2-percent inherit_tablet inherit_phone " data-t-w-inherits="default" data-bg-cover="" data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-hover-bg="" data-hover-bg-opacity="1" data-animation="" data-delay="0"> <div class="vc_column-inner" ><div class="column-bg-overlay-wrap" data-bg-animation="none"><div class="column-bg-overlay"></div></div> <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p><span style="color: #6a717b;">For Media Inquiries:</span></p> </div> </div> <a class="nectar-button large see-through-2 has-icon" style="border-color: #ff4612; color: #ff4612;" target="_blank" href="/cdn-cgi/l/email-protection#e68b87948d83928f8881a687859489889f8bc885898b" data-color-override="#ff4612" data-hover-color-override="false" data-hover-text-color-override="#ffffff"><span><span class="__cf_email__" data-cfemail="0d404c5f46485944434a4d4c4e5f42435440234e4240">[email protected]</span></span><i class="icon-button-arrow"></i></a> </div> </div> </div> </div></div> </div> </div> </div> </div></div> <div id="fws_67b87f7a522ae" data-column-margin="default" data-midnight="dark" data-bottom-percent="5%" class="wpb_row vc_row-fluid vc_row vc_row-o-equal-height vc_row-flex vc_row-o-content-middle standard_section ngcc-section" style="padding-top: 0px; padding-bottom: calc(100vw * 0.05); "><div class="row-bg-wrap" data-bg-animation="none" data-bg-overlay="false"><div class="inner-wrap"><div class="row-bg" style=""></div></div><div class="row-bg-overlay" ></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-2 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-t-w-inherits="default" data-bg-cover="" data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-hover-bg="" data-hover-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" ><div class="column-bg-overlay-wrap" data-bg-animation="none"><div class="column-bg-overlay"></div></div> <div class="wpb_wrapper"> </div> </div> </div> <div class="vc_col-sm-2 wpb_column column_container vc_column_container col centered-text no-extra-padding inherit_tablet inherit_phone " data-t-w-inherits="default" data-bg-cover="" data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-hover-bg="" data-hover-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" ><div class="column-bg-overlay-wrap" data-bg-animation="none"><div class="column-bg-overlay"></div></div> <div class="wpb_wrapper"> <div class="img-with-aniamtion-wrap " data-max-width="100%" data-max-width-mobile="default" data-border-radius="none" data-shadow="none" data-animation="fade-in" > <div class="inner"> <div class="hover-wrap" data-hover-animation="color-overlay"> <div class="color-overlay" style="background-color: rgba(255,255,255,0.3);"></div> <div class="hover-wrap-inner"> <a href="https://www.nglcc.org/" target="_blank" class=""> <img loading="lazy" decoding="async" class="img-with-animation skip-lazy " data-delay="0" height="111" width="300" data-animation="fade-in" src="https://www.acronym.com/wp-content/uploads/2021/07/nglcc-certified_logo_bw.jpg" alt="nglcc logo" /> </a> </div> </div> </div> </div> </div> </div> </div> <div class="vc_col-sm-8 wpb_column column_container vc_column_container col centered-text no-extra-padding inherit_tablet inherit_phone " data-t-w-inherits="default" data-bg-cover="" data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-hover-bg="" data-hover-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" ><div class="column-bg-overlay-wrap" data-bg-animation="none"><div class="column-bg-overlay"></div></div> <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element vc_custom_1627371865969" > <div class="wpb_wrapper"> <h4 style="text-align: left;">Acronym is proud to be an NGLCC-certified LGBTBE.</h4> </div> </div> </div> </div> </div> </div></div> </div> </div> </div> <div id="footer-outer" data-midnight="light" data-cols="3" data-custom-color="true" data-disable-copyright="false" data-matching-section-color="false" data-copyright-line="false" data-using-bg-img="false" data-bg-img-overlay="0.0" data-full-width="false" data-using-widget-area="true" data-link-hover="default"> <div id="footer-widgets" data-has-widgets="true" data-cols="3"> <div class="container"> <div class="row"> <div class="col span_4">  <div id="custom_html-2" class="widget_text widget widget_custom_html"><div class="textwidget custom-html-widget"><h2> <a href="https://goo.gl/maps/VoHZurmuM7eH9jJKA" target="_blank"><span style="color:#737983; 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