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class="_55w7 win x1 Locale_zh_HK" dir="ltr"><script type="text/javascript" nonce="qeGWb8xR">requireLazy(["bootstrapWebSession"],function(j){j(1732676410)})</script><div class="_li"><div style="position: absolute;"><iframe frameborder="0" height="0" width="0" id="u_0_8_7I"></iframe></div><div style="position: absolute;"><iframe frameborder="0" height="0" width="0" id="u_0_9_CX"></iframe></div><div style="position: absolute;"><iframe frameborder="0" height="0" width="0" id="u_0_a_Zn"></iframe></div><div style="position: absolute;"><iframe frameborder="0" height="0" width="0" id="u_0_b_u1"></iframe></div><span><img src="https://facebook.com/security/hsts-pixel.gif?c=3.2.5" width="0" height="0" style="display:none" /></span><div class="_li _4xit"><div class="_1n5h" id="devsite_header" data-referrer="devsite_header" data-click-area="Nav"></div><div class="_11st" data-click-area="Main" id="rebrandBodyID"><div class="_1525"><div class="_660z _3u39"><div class="_5gyr _5gy5 _5k6m"><div 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class="_7ab"><p><a href="/docs/whatsapp/">WhatsApp Business Platform</a></p> </span></span></div><br /><div><div class="_57yz _57z1 _3-8p"><div class="_57y-"><p>We are making changes to the WhatsApp Business Platform pricing model. See <a href="/docs/whatsapp/pricing/updates-to-pricing">Pricing Updates on the WhatsApp Business Platform</a>.</p> </div></div></div></div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h1>建立及管理範本</h1><p>在借助由 Meta 託管的雲端 API 或內部部署 API 傳送訊息範本時會用到範本。雲端 API 會使用機器學習技術審查範本和變數參數，以保護雲端 API 服務的安全性和完整性。雲端 API 審查範本和變數文字時，不會與 WhatsApp 分享任何資料。</p><p>您可以使用 Business Management API 或 WhatsApp Business 管理工具建立範本。WhatsApp Business 帳戶可以擁有的範本數量取決於該帳戶的母公司。如果總公司未經驗證，則旗下每個 WhatsApp Business 帳戶最多可擁有 250 個範本。不過，如果總公司<a href="https://www.facebook.com/business/help/1095661473946872">已通過驗證</a>，而且最少有一個 WhatsApp Business 帳戶使用帶有獲批准<a href="https://www.facebook.com/business/help/338047025165344">顯示名稱</a>的公司電話號碼，則旗下每個 WhatsApp Business 帳戶最多可擁有 6,000 個範本。</p></div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h2>準備工作</h2><p>您需要準備以下事項：</p><ul class="uiList _4of _4kg"><li><div class="fcb">連結至企業的系統用戶存取憑證。</div></li><li><div class="fcb"><a href="/docs/permissions/reference/whatsapp_business_management">whatsapp_business_management</a> 權限。</div></li><li><div class="fcb">企業的 WhatsApp Business 帳戶編號。</div></li><li><div class="fcb">要在媒體範本中使用的任何文件、圖片或影片檔案的媒體素材用戶名稱。如要獲取媒體素材用戶名稱，您必須使用<a href="/docs/graph-api/resumable-upload-api">可恢復的上載 API</a> 來上載媒體素材。</div></li></ul></div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h2>限制</h2><ul class="uiList _4of _4kg"><li><div class="fcb">訊息範本名稱欄位限制為 512 個字元。</div></li><li><div class="fcb">訊息範本內容欄位限制為 1,024 個字元。</div></li><li><div class="fcb">只有處於<strong>已核准</strong>、<strong>已拒絕</strong>或<strong>已暫停</strong>狀態的範本方可供編輯。範本每天可供編輯一次，每月最多可供編輯 10 次。</div></li><li><div class="fcb">WhatsApp Business 帳戶每小時只能建立 100 個訊息範本。</div></li><li><div class="fcb">如果範本由 4 個或以上按鈕組成，或由 1 個快速回覆按鈕和 1 個或以上其他類型的按鈕組成，則 WhatsApp 桌面版用戶無法查看此範本。如果 WhatsApp 用戶收到以上其中一則範本訊息，系統會提示用戶改為在手機上查看訊息。</div></li></ul></div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h2>本地化</h2><p>您可以在建立範本時新增特定語言的訊息範本。這些範本會計入您的範本數量上限。提供翻譯時，請確保一致性。詳情請查看<a href="/docs/whatsapp/faq/#faq_259315284718276">為什麼我的回呼出現「無法找到結構」錯誤？</a>幫助中心文章。</p></div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h2>建立範本</h2><p>傳送 POST 要求至 <a href="/docs/graph-api/reference/whats-app-business-account/message_templates/#Creating">WhatsApp Business 帳戶 > 訊息範本</a>端點來建立範本。</p><h3>要求語法</h3><pre class="_5s-8 prettyprint lang-https" style="">POST /<WHATSAPP_BUSINESS_ACCOUNT_ID>/message_templates</pre><h3>帖子內文</h3><pre class="_5s-8 prettyprint lang-json" style="">{ "name": "<NAME>", "category": "<CATEGORY>", "allow_category_change": <ALLOW_CATEGORY_CHANGE>, "language": "<LANGUAGE>", "components": [<COMPONENTS>] }</pre><h3>內文屬性</h3><div class="_57-c"><table class="_4-ss _5k9x"><thead><th style="width:25%">預留位置</th><th>說明</th><th style="width:25%">值範例</th></thead><tbody class="_5m37" id="u_0_1_ao"><tr class="row_0"><td><p><code><NAME></code></p><p><em>字串</em></p></td><td><p><strong>此為必要項目。</strong></p><br /><p>範本名稱。</p><p>最多 512 個字元。</p></td><td><p><code>order_confirmation</code></p></td></tr><tr class="row_1 _5m29"><td><p><code><CATEGORY></code></p><p><em>列舉</em></p></td><td><p><strong>此為必要項目。</strong></p><br /><p>範本類別。</p><p>請參閱下方的<a href="#template-categories">範本類別</a>。</p></td><td><p><code>UTILITY</code></p></td></tr><tr class="row_2"><td><p><code><ALLOW_CATEGORY_CHANGE></code></p><p><em>布林值</em></p></td><td><p><strong>此為選用項目。</strong></p><br /><p>請設定為 true，以便我們<a href="#automatic-categorization">自動指派類別</a>。如果略過此參數，範本可能會因分類有誤而被拒。</p></td><td><p><code>true</code></p></td></tr><tr class="row_3 _5m29"><td><p><code><LANGUAGE></code></p><p><em>列舉</em></p></td><td><p><strong>此為必要項目。</strong></p><br /><p>範本的<a href="/docs/whatsapp/business-management-api/message-templates/supported-languages">語言和地區設定代碼</a>。</p></td><td><p><code>en_US</code></p></td></tr><tr class="row_4"><td><p><code><LIBRARY_TEMPLATE_NAME></code></p><p><em>字串</em></p></td><td><p><strong>此為選用項目。</strong></p><br /><p>範本資料庫範本的確切名稱。</p><p><em>了解如何使用<a href="https://developers.facebook.com/docs/whatsapp/cloud-api/guides/send-message-templates/utility-templates">範本資料庫</a>建立範本</em></p></td><td><p><code>delivery_update_1</code></p></td></tr><tr class="row_5 _5m29"><td><p><code><COMPONENTS></code></p><p><em>物件陣列</em></p></td><td><p><strong>此為必要項目。</strong></p><br /><p>構成範本的元件。</p><p>請參閱下方的<a href="#template-components">範本元件</a>。</p></td><td><p>請參閱下方的<a href="#template-components">範本元件</a>。</p></td></tr></tbody></table></div><div class="_57-c"><table class="_4-ss _5k9x"><thead><th style="width:25%">預留位置</th><th>說明</th><th style="width:25%">值範例</th></thead><tbody class="_5m37" id="u_0_2_Hp"><tr class="row_0"><tr><td><p><code><LIBRARY_TEMPLATE_BUTTON_INPUTS></code></p><p><em>JSON 物件</em></p></td><td><p><strong>此為選用項目。</strong></p><br /><p>從範本資料庫建立範本時的選用資料。這些是按鈕元件的選用欄位。</p><br /><p><strong>備註：如果是包含按鈕的工具類別範本，此屬性<em></em>不是選用項目。</strong></p><p>了解如何使用<a href="https://developers.facebook.com/docs/whatsapp/cloud-api/guides/send-message-templates/utility-templates">範本資料庫</a>建立範本<em></em></p></td><td><p><code>“[ {'type': 'URL', 'url': {'base_url' : 'https://www.example.com/{{1}}', 'url_suffix_example' : 'https://www.example.com/demo'}}, {type: 'PHONE_NUMBER', 'phone_number': '+16315551010'} ]"</code></p></td></tr><tr><td><p><code>type</code></p><p><em>列舉</em></p></td><td><p>按鈕類型</p><p>QUICK_REPLY、URL、PHONE_NUMBER、OTP、MPM、CATALOG、FLOW、VOICE_CALL、APP</p><p><em>此為必要項目</em></p></td><td><p><code>OTP</code></p></td></tr><tr><td><p><code>phone_number</code></p><p><em>字串</em></p></td><td><p>按鈕的電話號碼。</p><p><em>此為選用項目</em></p></td><td><p><code>"+13057652345"</code></p></td></tr><tr><td><p><code>url</code></p><p><em>JSON 物件</em></p></td><td><p><a href="https://developers.facebook.com/docs/graph-api/reference/whats-app-business-account/message_templates#parameters-2">按此查看 JSON 物件網址參數 <code>base_url</code> 和 <code>url_suffix_example</code></a></p><p><em>此為選用項目</em></p></td><td></td></tr><tr><td><p><code>zero_tap_terms_accepted</code></p><p><em>布林值</em></p></td><td><p>免點按使用條款是否獲用戶接受。</p><p><em>此為選用項目</em></p></td><td><p><code>TRUE</code></p></td></tr><tr><td><p><code>otp_type</code></p><p><em>列舉</em></p></td><td><p>單次密碼類型。</p><p>COPY_CODE、ONE_TAP、ZERO_TAP</p><p><em>此為選用項目</em></p></td><td><p><code>TRUE</code></p></td></tr><tr><td><p><code>supported_apps</code></p><p><em>JSON 物件陣列</em></p></td><td><p><a href="https://developers.facebook.com/docs/graph-api/reference/whats-app-business-account/message_templates#parameters-2">按此查看 JSON 物件支援的應用程式參數 <code>package_name</code> 和 <code>signature_hash</code></a></p><p><em>此為選用項目</em></p></td><td></td></tr></tr></tbody></table></div><div class="_57-c"><table class="_4-ss _5k9x"><thead><th style="width:25%">預留位置</th><th>說明</th><th style="width:25%">值範例</th></thead><tbody class="_5m37" id="u_0_3_RJ"><tr class="row_0"><tr><td><p><code><LIBRARY_TEMPLATE_BODY_INPUTS></code></p><p><em>JSON 物件</em></p></td><td><p><strong>此為選用項目。</strong></p><br /><p>從範本資料庫建立範本時的選用資料。這些是按鈕元件的選用欄位。</p><br /><p>了解如何使用<a href="https://developers.facebook.com/docs/whatsapp/cloud-api/guides/send-message-templates/utility-templates">範本資料庫</a>建立範本<em></em></p></td><td></td></tr><tr><td><p><code>add_contact_number</code></p><p><em>布林值</em></p></td><td><p>布林值，用於在範本中新增有關透過電話號碼聯絡企業的資訊。</p><p><em>此為選用項目</em></p></td><td><p><code>TRUE</code></p></td></tr><tr><td><p><code>add_learn_more_link</code></p><p><em>布林值</em></p></td><td><p>布林值，用於在範本中新增有關透過網址連結了解更多的資訊。</p><p>未廣泛推出；如不可用將被略過。</p><p><em>此為選用項目</em></p></td><td><p><code>TRUE</code></p></td></tr><tr><td><p><code>add_security_recommendation</code></p><p><em>布林值</em></p></td><td><p>布林值，用於在範本中新增有關不與任何人共用驗證代碼的資訊。</p><p><em>此為選用項目</em></p></td><td><p><code>TRUE</code></p></td></tr><tr><td><p><code>add_track_package_link</code></p><p><em>布林值</em></p></td><td><p>布林值，用於在範本中新增用來追蹤投遞包裹的資訊。</p><p>未廣泛推出；如不可用將被略過。</p><p><em>此為選用項目</em></p></td><td><p><code>TRUE</code></p></td></tr><tr><td><p><code>code_expiration_minutes</code></p><p><em>int64</em></p></td><td><p>整數值，用於在範本中新增有關代碼何時過期的資訊。</p><p><em>此為選用項目</em></p></td><td><p><code>5</code></p></td></tr></tr></tbody></table></div><h3>範本類別</h3><p>範本必須歸類為以下其中一個類別。類別會影響<a href="/docs/whatsapp/pricing">定價</a>，您指派的類別會在建立範本時完成<a href="#category-validation">驗證</a>。</p><ul class="uiList _4of _4kg"><li><div class="fcb"><code>AUTHENTICATION</code></div></li><li><div class="fcb"><code>MARKETING</code></div></li><li><div class="fcb"><code>UTILITY</code></div></li></ul><p>請參閱我們的<a href="/docs/whatsapp/updates-to-pricing/new-template-guidelines">範本分類</a>文件，以確定在建立範本時使用哪個類別。</p><h3>範本元件</h3><p>範本可由多種文字、媒體和互動式元件構成，具體視乎您的企業需要而定。請參閱<a href="/docs/whatsapp/business-management-api/message-templates/components">範本元件</a>文件，以了解所有可行元件的清單及其對應要求，以及查閱範例和查詢例子。</p><p>在建立範本時，您可以為要求內文中的 components 屬性指派元件物件陣列來定義其元件。</p><p>例如，此處的陣列包含一個<strong>內文</strong>元件（含兩個變數和值範例）、一個<strong>「電話號碼」按鈕</strong>元件和一個<strong>「網址」按鈕</strong>元件：</p><pre class="_5s-8 prettyprint lang-json" style=""> [ { "type": "BODY", "text": "Thank you for your order, {{1}}! Your confirmation number is {{2}}. If you have any questions, please use the buttons below to contact support. Thank you for being a customer!", "example": { "body_text": [ [ "Pablo","860198-230332" ] ] } }, { "type": "BUTTONS", "buttons": [ { "type": "PHONE_NUMBER", "text": "Call", "phone_number": "15550051310" }, { "type": "URL", "text": "Contact Support", "url": "https://www.luckyshrub.com/support" } ] } ] </pre><p>請參閱<a href="/docs/whatsapp/business-management-api/message-templates/components">範本元件</a>文件，以了解所有可行元件的清單及其對應要求，以及查閱範例和查詢例子。</p><p>請注意，分類為 <code>AUTHENTICATION</code> 的範本有其獨特的元件規定。請參閱<a href="/docs/whatsapp/business-management-api/authentication-templates">驗證類別範本</a>。</p><h3>驗證類別</h3><p>當您傳送範本建立要求時，我們會立即根據<a href="/docs/whatsapp/updates-to-pricing/new-template-guidelines">範本分類</a>守則來確認其類別。</p><ul class="uiList _4of _4kg"><li><div class="fcb"><strong>如果我們同意</strong>您指定的類別，便會建立範本，並將其 <code>status</code> 設為 <code>PENDING</code>。該範本隨即會接受<a href="#template-review">範本審查</a>。</div></li><li><div class="fcb"><strong>如果我們不同意</strong>您指定的類別，則會建立範本，但將其 <code>status</code> 設為 <code>REJECTED</code> 並觸發<a href="/docs/whatsapp/business-management-api/webhooks/components#message-template-updates">訊息範本狀態更新</a> Webhook，其中 <code>reason</code> 設定為 <code>INCORRECT_CATEGORY</code>。我們建議您聽取此 Webhook 以識別被拒的範本，或者在新建立的範本上索取 <code>rejected_reason</code> 欄位，該欄位的值應為 <code>TAG_CONTENT_MISMATCH</code>。</div></li></ul><p>在這兩種情況下，API 回應會傳回範本的初始狀態。</p><p>如果經類別驗證後，您的範本狀態設為 <code>REJECTED</code>，您有數種選項：</p><ul class="uiList _4of _4kg"><li><div class="fcb"><a href="#example-request--editing-components-">編輯範本元件</a>，使其符合我們的守則。</div></li><li><div class="fcb"><a href="#example-request--editing-category-only-">編輯範本類別</a>，使其符合我們的守則。</div></li><li><div class="fcb">建立新範本。</div></li></ul><h3>自動分類</h3><p>您可以在要求中納入 <code>allow_category_change</code> 屬性，以便我們根據範本內容和<a href="/docs/whatsapp/updates-to-pricing/new-template-guidelines">範本分類</a>守則自動指派類別。這樣做可避免您的範本狀態因分類錯誤而立即被系統設為 <code>REJECTED</code>。</p><p>請注意，自動分類只適用於建立範本程序。</p><h3>範本審查</h3><p>狀態為 <code>PENDING</code> 的範本即正在接受範本審查。我們會審查每個新建立或編輯範本的內容，以確保範本符合我們的內容守則和政策規定。根據審查結果，我們會自動將範本狀態變更為 <code>APPROVED</code> 或 <code>REJECTED</code>，這會觸發<a href="/docs/whatsapp/business-management-api/webhooks/components#message-template-updates">訊息範本狀態更新</a> Webhook。</p><h3>範本狀態</h3><p>根據類別驗證和範本審查的結果，我們會將您範本的 <code>status</code> 設定或變更為下列值之一：</p><ul class="uiList _4of _4kg"><li><div class="fcb"><code>APPROVED</code>：範本已通過範本審查並獲核准，現在可以<a href="#sending-templates">以範本訊息形式傳送</a>。</div></li><li><div class="fcb"><code>PENDING</code>：範本已通過類別驗證，正在接受範本審查。</div></li><li><div class="fcb"><code>REJECTED</code>：範本未能通過類別驗證或範本審查。您可以索取範本的 rejected_reason 欄位來了解原因。</div></li></ul><p>請參閱 <a href="/docs/graph-api/reference/whats-app-business-hsm/#fields">WhatsApp 訊息範本</a>端點參考資料，查看所有可用的欄位及狀態。</p><h3>回應</h3><p>成功的話，API 回應中將會包含新建立範本的編號、狀態和類別。可能會有三種結果：</p><ul class="uiList _4of _4kg"><li><div class="fcb">我們同意您指定的類別，範本目前正在接受範本審查（<code>status</code> 為 <code>PENDING</code>）。</div></li><li><div class="fcb">我們不同意您指定的類別（<code>status</code> 為 <code>REJECTED</code>）。</div></li><li><div class="fcb">我們已自動核准範本（<code>status</code> 為 <code>APPROVED</code>）。這僅適用於設有單次密碼按鈕的<a href="/docs/whatsapp/business-management-api/authentication-templates">驗證類別範本</a>。</div></li></ul><pre class="_5s-8 prettyprint lang-json" style="">{ "id": "<ID>", "status": "<STATUS>", "category": "<CATEGORY>" }</pre><h3>回應屬性</h3><div class="_57-c"><table class="_4-ss _5k9x"><thead><th style="width:25%">預留位置</th><th>說明</th><th style="width:25%">值範例</th></thead><tbody class="_5m37" id="u_0_4_0+"><tr class="row_0"><td><p><code><ID></code></p></td><td><p>範本編號。</p></td><td><p><code>572279198452421</code></p></td></tr><tr class="row_1 _5m29"><td><p><code><STATUS></code></p></td><td><p><a href="#template-status">範本狀態</a>。</p></td><td><p><code>PENDING</code></p></td></tr><tr class="row_2"><td><p><code><CATEGORY></code></p></td><td><p>您指定或<a href="#automatic-categorization">我們指派的</a><a href="#template-categories">範本類別</a>。</p></td><td><p><code>MARKETING</code></p></td></tr></tbody></table></div><h3>要求範例</h3><p>以下要求範例展示了如何建立包含以下元素的季節性推廣活動範本：</p><ul class="uiList _4of _4kg"><li><div class="fcb">1 個文字標題</div></li><li><div class="fcb">1 個內文</div></li><li><div class="fcb">1 個頁尾</div></li><li><div class="fcb">2 個快速回覆按鈕</div></li></ul><p>如需了解其他範本，請參閱<a href="/docs/whatsapp/business-management-api/message-templates/components#example-requests">要求範例</a>。</p><pre class="_5s-8 prettyprint lang-curl" style=""> curl 'https://graph.facebook.com/<code>v21.0</code>/102290129340398/message_templates' \ -H 'Authorization: Bearer EAAJB...' \ -H 'Content-Type: application/json' \ -d ' { "name": "seasonal_promotion", "language": "en_US", "category": "MARKETING", "components": [ { "type": "HEADER", "format": "TEXT", "text": "Our {{1}} is on!", "example": { "header_text": [ "Summer Sale" ] } }, { "type": "BODY", "text": "Shop now through {{1}} and use code {{2}} to get {{3}} off of all merchandise.", "example": { "body_text": [ [ "the end of August","25OFF","25%" ] ] } }, { "type": "FOOTER", "text": "Use the buttons below to manage your marketing subscriptions" }, { "type":"BUTTONS", "buttons": [ { "type": "QUICK_REPLY", "text": "Unsubscribe from Promos" }, { "type":"QUICK_REPLY", "text": "Unsubscribe from All" } ] } ] }' </pre><h3>回應範例</h3><pre class="_5s-8 prettyprint lang-json" style=""> { "id": "572279198452421", "status": "PENDING", "category": "MARKETING" } </pre></div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h2>傳送範本</h2><p>使用<a href="/docs/whatsapp/cloud-api/guides/send-message-templates">雲端 API</a> 或<a href="/docs/whatsapp/message-templates/creation">內部部署 API</a>，透過範本訊息傳送範本。</p></div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h2>存留時間（TTL）：自訂值、預設值、最小／最大值和相容性</h2><p>如果訊息無法成功傳送至 WhatsApp 用戶，我們會在一段時間內再次嘗試傳送此訊息。這段時間稱為「存留時間」，或訊息有效期限。</p><p>您可自訂驗證範本、工具範本和營銷範本的預設留存時間。</p><p>建議您為自己所有驗證範本都設定存留時間，最好不要超過驗證碼有效期，從而確保顧客只會在驗證碼仍然可用時收到訊息。</p><h3>預設值、最小／最大值和安全性表格</h3><div class="_57-c"><table class="_4-ss _5k9x"><thead><th></th><th>驗證</th><th>工具</th><th>營銷</th></thead><tbody class="_5m37" id="u_0_5_jU"><tr class="row_0"><td><p><strong>預設存留時間</strong></p></td><td><p>10 分鐘</p></td><td><p>30 天</p></td><td><p>30 天</p></td></tr><tr class="row_1 _5m29"><td><p><strong>相容性</strong></p></td><td><p>雲端 API 及內部部署 API</p></td><td><p>僅適用於雲端 API</p></td><td><p>營銷訊息（MM）Lite API</p></td></tr><tr class="row_2"><td><p><strong>可自訂的範圍</strong></p></td><td><p>30 秒至 15 分鐘</p></td><td><p>30 秒至 12 小時</p></td><td><p>12 小時至 30 天</p></td></tr></tbody></table></div><h3>自訂範本存留時間的方法</h3><div class="_57yz _57z0 _3-8p"><div class="_57y-"><p>驗證範本如在 2024 年 10 月 23 日之前建立，存留時間預設為 30 天。</p></div></div><p>如要設定驗證範本、工具範本或營銷範本的自訂存留時間，請在 <code>POST /<PHONE_NUMBER_ID>/message_templates</code> 呼叫中加入並設定 <code>message_send_ttl_seconds</code> 屬性值。</p><p>您也可以使用此方法，為先前設定的範本更改存留時間。</p><p>您可根據自身需求，以秒為單位增加存留時間。</p><h4>有效的 <code>message_send_ttl_seconds</code> 屬性值</h4><ul class="uiList _4of _4kg"><li><div class="fcb">驗證範本：<code>30</code> 至 <code>900</code> 秒（30 秒至 15 分鐘） </div></li><li><div class="fcb">工具範本：<code>30</code> 至 <code>43200</code> 秒（30 秒至 12 小時）</div></li><li><div class="fcb">營銷範本：<code>43200</code> 至 <code>2592000</code>（12 小時至 30 天）</div></li></ul><p>將驗證範本和工具範本的 <code>message_send_ttl_seconds</code> 屬性值設定為 <code>-1</code>，便可將存留時間自訂為 30 天。</p><h3>要求範例</h3><pre class="_5s-8 prettyprint lang-json" style=""> curl 'https://graph.facebook.com/v21.0/102290129340398/message_templates' \ -H 'Authorization: Bearer EAAJB...' \ -H 'Content-Type: application/json' \ -d ' { "name": "test_template", "language": "en_US", "category": "MARKETING", // Configure your TTL in seconds below "message_send_ttl_seconds": "120", "components": [ { "type": "BODY", "text": "Shop now through {{1}} and use code {{2}} to get {{3}} off of all merchandise.", "example": { "body_text": [ [ "the end of August","25OFF","25%" ] ] } }, { "type": "FOOTER", "text": "Use the buttons below to manage your marketing subscriptions" }, ] }' </pre><h3>回應範例</h3><pre class="_5s-8 prettyprint lang-json" style=""> { "id": "572279198452421", "status": "PENDING", "category": "MARKETING" } </pre><h3>當超出存留時間：被放棄的訊息</h3><p>當訊息無法在預設或自訂存留時間內送達，系統便會捨棄該訊息。</p><p>如果您在存留時間期內沒有收到<a href="/docs/whatsapp/cloud-api/webhooks/payload-examples#status--message-delivered">訊息已送達 Webhook</a>，便可假設系統已放棄該訊息。</p><p>假如您發出的訊息<a href="/docs/whatsapp/cloud-api/webhooks/payload-examples#status--message-failed">未能送達</a>，您可能略有延遲才收到該 Webhook。因此，您可能需要預留一小段緩衝時間，才假定系統已放棄訊息。</p></div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h2>營銷範本的最佳操作實例</h2><h3>營銷訊息退訂按鈕</h3><p>我們建議您在劃入 <code>MARKETING</code> 類別的範本加入<a href="/docs/whatsapp/business-management-api/message-templates/components#quick-reply-buttons">「快速回覆」按鈕</a>，以便顧客輕鬆退訂營銷訊息。這讓顧客可以選擇在不封鎖您企業的情況下退訂您的營銷訊息。如此一來，您便可以更快地擴大訊息收發量。請參閱<a href="https://www.facebook.com/business/help/448422200528701">此文章</a>，進一步了解在營銷範本加入「退訂」按鈕的好處。</p><div class="_57yz _57y_ _3-8p"><div class="_57y-"><p>您的商家必須採取必要措施，以停止向選擇不接收營銷訊息的顧客傳送營銷訊息。若您不這樣做，將會對您的封鎖率和品質評分產生負面影響。</p></div></div></div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h2 id="retrieve-templates">取得範本</h2><p>傳送 GET 要求至 <a href="/docs/graph-api/reference/whats-app-business-account/message_templates">WhatsApp Business 帳戶 > 訊息範本</a>端點，以取得由 WhatsApp Business 帳戶擁有的範本清單。</p><h3>要求語法</h3><pre class="_5s-8 prettyprint lang-https" style="">GET /<WHATSAPP_BUSINESS_ACCOUNT_ID>/message_templates ?fields=<FIELDS> &limit=<LIMIT></pre><h3>查詢字串參數</h3><div class="_57-c"><table class="_4-ss _5k9x"><thead><th style="width:25%">預留位置</th><th>說明</th><th style="width:25%">值範例</th></thead><tbody class="_5m37" id="u_0_6_ux"><tr class="row_0"><td><p><code><FIELDS></code></p><p><em>逗號分隔清單</em></p></td><td><p><strong>此為選用項目。</strong></p><br /><p>您希望傳回的<a href="/docs/graph-api/reference/whats-app-business-hsm/#fields">範本欄位</a>清單。</p></td><td><p><code>name,status</code></p></td></tr><tr class="row_1 _5m29"><td><p><code><LIMIT></code></p><p><em>整數</em></p></td><td><p><strong>此為選用項目。</strong></p><br /><p>您希望在每頁結果中傳回的範本數量上限。</p></td><td><p><code>10</code></p></td></tr></tbody></table></div><h3>要求範例</h3><pre class="_5s-8 prettyprint lang-curl" style=""> curl 'https://graph.facebook.com/<code>v21.0</code>/102290129340398/message_templates?fields=name,status&limit=3' \ -H 'Authorization: Bearer EAAJB...' </pre><h3>回應範例</h3><pre class="_5s-8 prettyprint lang-json" style=""> { "data": [ { "name": "seasonal_promotion_text_only", "status": "APPROVED", "id": "564750795574598" }, { "name": "seasonal_promotion_video", "status": "PENDING", "id": "1252715608684590" }, { "name": "seasonal_promotion_image_header", "status": "PENDING", "id": "1372429296936443" } ], "paging": { "cursors": { "before": "MAZDZD", "after": "MgZDZD" }, "next": "https://graph.facebook.com/<code>v21.0</code>/102290129340398/message_templates?fields=name%2Cstatus&limit=3&after=MgZDZD" } } </pre><h3>要求範例（被拒範本）</h3><p>您可以在要求中加入特定欄位和所需的值，只傳回具有相應欄位值的範本。舉例來說，加入 <code>status=REJECTED</code> 可只取得被拒範本。</p><pre class="_5s-8 prettyprint lang-curl" style=""> curl 'https://graph.facebook.com/<code>v21.0</code>/104996122399160/message_templates?fields=name,status&status=REJECTED' \ -H 'Authorization: Bearer EAAJB...' </pre><h3>回應範例</h3><pre class="_5s-8 prettyprint lang-json" style=""> { "data": [ { "name": "seasonal_promotion_text_only_v4", "status": "REJECTED", "id": "564750795574598" }, { "name": "discount_qualifier", "status": "REJECTED", "id": "163917509772674" }, { "name": "limited_time_offer_tuscan_getaway_2023", "status": "REJECTED", "id": "202389039167147" }, { "name": "2023_mar_promo_2", "status": "REJECTED", "id": "1116034925734553" }, { "name": "2023_mar_promo", "status": "REJECTED", "id": "952600926095321" } ] } </pre></div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h2>檢索範本命名空間</h2><p>如要使用訊息範本來傳送訊息，則須使用訊息範本命名空間。</p><p>如要取得範本的命名空間，請向 <code>/{whatsapp-business-account-ID}</code> 端點傳送 <code>GET</code> 要求並加入 <code>message_template_namespace</code> 欄位。</p><h3>要求範例</h3><i style="text-color:lightgrey;">我們已設定格式以便閱讀。</i><pre class="_5s-8 prettyprint lang-code" style=""> curl -i -X GET "https://graph.facebook.com/<code>v21.0</code>/{whatsapp-business-account-ID} ?fields=message_template_namespace &access_token=<i>{system-user-access-token}</i>" </pre><p>成功的話，系統會傳回一個帶有 WhatsApp Business 帳戶編號和命名空間的 JSON 物件：</p><pre class="_5s-8 prettyprint lang-code" style=""> { "id": "1972385232742141", "message_template_namespace": "12abcdefghijk_34lmnop" } </pre></div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h2 id="edit-a-message-template">編輯範本</h2><p>傳送 POST 要求至 <a href="/docs/graph-api/reference/whats-app-business-hsm/">WhatsApp 訊息範本</a>端點來編輯範本。您亦可使用 <a href="https://business.facebook.com/wa/manage/home/">WhatsApp 管理工具</a> > <strong>帳戶工具</strong> > <strong>訊息範本</strong>面板來手動編輯範本。</p><h3>限制</h3><ul class="uiList _4of _4kg"><li><div class="fcb">只能編輯 <code>APPROVED</code>、<code>REJECTED</code> 或 <code>PAUSED</code> 狀態的範本。</div></li><li><div class="fcb">您只能編輯範本的 <code>category</code> 或 <code>components</code>。</div></li><li><div class="fcb">您無法編輯已批准範本的 <code>category</code>。</div></li><li><div class="fcb">已批准範本可在連續 30 天內最多編輯 10 次，或每 24 小時最多編輯 1 次。已被拒或已暫停的範本可以編輯無限次。</div></li><li><div class="fcb">除非未能通過審查，否則經您編輯後的已批准或已暫停範本都會自動獲得批准。</div></li></ul><h3>要求語法</h3><pre class="_5s-8 prettyprint lang-https" style="">POST /<WHATSAPP_MESSAGE_TEMPLATE_ID></pre><h3>帖子內文</h3><pre class="_5s-8 prettyprint lang-json" style="">{ "category": "<CATEGORY>", "components": [<COMPONENTS>] }</pre><h3>屬性</h3><div class="_57-c"><table class="_4-ss _5k9x"><thead><th style="width:25%">預留位置</th><th>說明</th><th style="width:25%">值範例</th></thead><tbody class="_5m37" id="u_0_7_uE"><tr class="row_0"><td><p><code><CATEGORY></code></p><p><em>字串</em></p></td><td><p><strong>略過元件屬性時為必要項目。</strong></p><br /><p>範本類別。</p></td><td><p><code>AUTHENTICATION</code></p></td></tr><tr class="row_1 _5m29"><td><p><code><COMPONENTS></code></p><p><em>陣列</em></p></td><td><p><strong>略過類別屬性時為必要項目。</strong></p><br /><p>範本元件物件陣列。</p></td><td><p>請查看下方的<a href="#" role="button">要求範例（編輯元件）</a>。</p></td></tr></tbody></table></div><h3>要求範例（編輯元件）</h3><p>要求範例，要求同時包含營銷和工具內容的範本正文只包含營銷內容。</p><pre class="_5s-8 prettyprint lang-curl" style=""> curl 'https://graph.facebook.com/<code>v21.0</code>/564750795574598' \ -H 'Content-Type: application/json' \ -H 'Authorization: Bearer EAAJB...' \ -d ' { "components": [ { "type": "HEADER", "format": "TEXT", "text": "Our {{1}} is on!", "example": { "header_text": [ "Spring Sale" ] } }, { "type": "BODY", "text": "Shop now through {{1}} and use code {{2}} to get {{3}} off of all merchandise.", "example": { "body_text": [ [ "the end of April", "25OFF", "25%" ] ] } }, { "type": "FOOTER", "text": "Use the buttons below to manage your marketing subscriptions" }, { "type": "BUTTONS", "buttons": [ { "type": "QUICK_REPLY", "text": "Unsubcribe from Promos" }, { "type": "QUICK_REPLY", "text": "Unsubscribe from All" } ] } ] }' </pre><h3>要求範例（僅編輯類別）</h3><p>要求範例，要求將範本的類別從 <code>UTILITY</code> 變更為 <code>MARKETING</code>。</p><pre class="_5s-8 prettyprint lang-curl" style=""> curl 'https://graph.facebook.com/<code>v21.0</code>/1252715608684590' \ -H 'Content-Type: application/json' \ -H 'Authorization: Bearer EAAJB...' \ -d ' { "category": "MARKETING" }' </pre><h3>回應範例</h3><p>成功時的回應範例。</p><pre class="_5s-8 prettyprint lang-json" style=""> { "success": true } </pre></div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h2>刪除範本</h2><p>使用 <a href="/docs/graph-api/reference/whats-app-business-account/message_templates/#Deleting">WhatsApp Business 帳戶 > 訊息範本</a>端點來按名稱或編號刪除範本。</p><h3>備註</h3><ul class="uiList _4of _4kg"><li><div class="fcb">如果您刪除已在訊息範本中傳送但尚未送達的範本（例如由於顧客的手機關機），此範本的狀態將被設為 <code>PENDING_DELETION</code>，並且我們將嘗試在 30 天內送達此訊息。此時段過後，您會收到「無法找到結構」錯誤，並且顧客將不會收到此訊息。</div></li><li><div class="fcb">經刪除後，已批准範本的名稱無法在 30 天內再次使用。</div></li></ul><h3>按名稱刪除</h3><p>按名稱刪除範本會刪除所有與該名稱相符的範本，即名稱相同但語言不同的範本也會被刪除。</p><h4>要求語法</h4><pre class="_5s-8 prettyprint lang-https" style="">DELETE /<WHATSAPP_BUSINESS_ACCOUNT_ID>/message_templates ?name=<NAME></pre><h4>要求範例</h4><pre class="_5s-8 prettyprint lang-curl" style=""> curl -X DELETE 'https://graph.facebook.com/v16.0/102290129340398/message_templates?name=order_confirmation' \ -H 'Authorization: Bearer EAAJB...' </pre><h4>回應範例</h4><pre class="_5s-8 prettyprint lang-json" style=""> { "success": true } </pre><h3>按編號刪除</h3><p>如要按編號刪除範本，請在要求中加入範本編號及其名稱；系統只會刪除具有相符範本編號的範本。</p><h4>要求語法</h4><pre class="_5s-8 prettyprint lang-https" style="">DELETE /<WHATSAPP_BUSINESS_ACCOUNT_ID>/message_templates ?hsm_id=<HSM_ID>, &name=<NAME></pre><h4>要求範例</h4><pre class="_5s-8 prettyprint lang-curl" style=""> curl -X DELETE 'https://graph.facebook.com/<code>v21.0</code>/102290129340398/message_templates?hsm_id=1407680676729941&name=order_confirmation' \ -H 'Authorization: Bearer EAAJB...' </pre><h4>回應範例</h4><pre class="_5s-8 prettyprint lang-json" style=""> { "success": true } </pre></div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h2>了解詳情</h2><table class="uiGrid _51mz _57v1" cellspacing="0" cellpadding="0"><tbody><tr class="_51mx"><td class="_51m- vTop _57v2"><ul class="uiList _4of _4kg"><li><div class="fcb"><a href="https://developers.facebook.com/docs/graph-api/guides/field-expansion">Graph API：分頁</a></div></li><li><div class="fcb"><a href="/docs/graph-api/reference/whats-app-business-account/message_templates">訊息範本參考資料</a></div></li><li><div class="fcb"><a href="/docs/whatsapp/business-management-api/phone-numbers">電話號碼</a></div></li><li><div class="fcb"><a href="/docs/whatsapp/business-management-api/message-templates/supported-languages">支援語言</a></div></li></ul></td><td class="_51m- vTop _57v2 _51mw"><ul class="uiList _4of _4kg"><li><div class="fcb"><a href="https://developers.facebook.com/docs/graph-api/guides/upload" target="_blank">將檔案上載到社交關係圖</a></div></li><li><div class="fcb"><a href="https://business.facebook.com/wa/manage/message-templates/" target="_blank">WhatsApp Business 管理工具—訊息範本</a></div></li></ul></td></tr></tbody></table></div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h2>後續步驟</h2><ul class="uiList _4of _4kg"><li><div class="fcb"><a href="https://developers.facebook.com/docs/whatsapp/cloud-api">開始使用雲端 API 著手傳送訊息</a></div></li></ul></div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><div class="_7aa"><div style="border:1px solid gray; padding:10px; align:center; border-radius:7px; text-align:center;"><a href="https://developers.facebook.com/docs/whatsapp" style="padding:10px">WhatsApp Business 平台</a> | <a href="https://developers.facebook.com/docs/whatsapp/business-management-api" style="padding:10px">雲端 API </a> | <a href="https://developers.facebook.com/docs/whatsapp/cloud-api" style="padding:10px">企業內部 API </a> | <a href="https://developers.facebook.com/docs/whatsapp/on-premises" style="padding:10px">企業管理 API</a></div></div></div></div></div></span><div class="_4-u2 _57mb _1u44 _4-u8"><div class="_4-u3 _588p _4_k"><fb:like href="https://developers.facebook.com/docs/whatsapp/business-management-api/message-templates/" layout="button_count" share="1"></fb:like></div></div><div id="developer_documentation_toolbar" data-referrer="developer_documentation_toolbar" data-click-area="toolbar"></div><script nonce="qeGWb8xR"> !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? 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