Analytics Tools & Solutions for Your Business

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class="h-c-grid__col h-c-grid__col--8 h-c-grid__col-l--6 h-c-grid__col-l--offset-1 h-c-grid__col-xl--5"> <div class="secondary-hero__text-box"> <h1 class="h-c-headline secondary-hero__headline h-has-bottom-margin"> Get essential customer insights. </h1> <h2 class="h-c-description secondary-hero__description"><p>Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.</p></h2> <a data-g-event="product: analytics: overview" data-g-action="sign up cta" data-g-label="hero" href="https://analytics.google.com/analytics/web/?authuser=0#/provision/SignUp" class="h-c-button h-c-button--primary" title="Get started today" target="_blank" rel="nofollow noreferrer noopener" >Get started today</a> </div> </div> </div> </div> </div> </div> </div> </section> <section class="gmp-section gmp-mb-l"> <div class="highlights-module"> <div class="h-c-page"> <div class="h-c-grid highlights-module__sticky-wrapper"> <div class="h-c-grid__col h-c-grid__col-l--6"> <div class="highlights-module__sticky-el"> <img alt="See&nbsp;what’s&nbsp;in&nbsp;it for&nbsp;you." srcset="https://lh3.googleusercontent.com/DonyYGiwP0gZLRox-47nXwteiGGAmhi9f9VlygOqqk3ATRRcd56jtYBoAWiAGHS7d00oId4TXPPwp_diOkJHWK9CQQPGv9sf-USSmISqtp8LUjRGF9o=s768 1x, https://lh3.googleusercontent.com/2bXrKqnyKb5FOD4PEq8GDA7jNZdVHgiaaM6KnewZF66t-FJqZVmTKTBC5i21Cme_Yv_c4vrKjvqMqU1EpzJs1verWILO5mBF1bUplklxV3xPaJD16Vx_=s1536 2x" src="https://lh3.googleusercontent.com/DonyYGiwP0gZLRox-47nXwteiGGAmhi9f9VlygOqqk3ATRRcd56jtYBoAWiAGHS7d00oId4TXPPwp_diOkJHWK9CQQPGv9sf-USSmISqtp8LUjRGF9o=s768" class="gmp-no-grab highlights-module__image-desktop"> </div> </div> <div class="h-c-grid__col h-c-grid__col-l--5 highlights-module__content"> <h3 class="h-c-headline h-c-headline--one h-has-bottom-margin">See what’s in it for you.</h3> <p></p> <picture> <source media="(max-width: 767px)" srcset="https://lh3.googleusercontent.com/vWjZkZfPn2kRlDIydNkCcRWNCBqomdcNIbhfgJOI_2wZmi7ts8wJm_D0WxXMNONUPrfVjqwozWVCFjRC0osQfGsfxgQh5dm-oVLmoglP2p3x-h8ESZs=s480 1x, https://lh3.googleusercontent.com/ynuKEpklhILgTib4fmRg-7PP7SbDeU9iZyRnUlbQgZAh8JceE4mSVUGNmgmHdueQO0Q21cD4I8YRO2DSYADkcJBRY8msj59L3THQo85m0mLztjILB4Q=s960 2x"> <source media="(min-width: 768px)" srcset="https://lh3.googleusercontent.com/DonyYGiwP0gZLRox-47nXwteiGGAmhi9f9VlygOqqk3ATRRcd56jtYBoAWiAGHS7d00oId4TXPPwp_diOkJHWK9CQQPGv9sf-USSmISqtp8LUjRGF9o=s1500 1x, https://lh3.googleusercontent.com/2bXrKqnyKb5FOD4PEq8GDA7jNZdVHgiaaM6KnewZF66t-FJqZVmTKTBC5i21Cme_Yv_c4vrKjvqMqU1EpzJs1verWILO5mBF1bUplklxV3xPaJD16Vx_=s3000 2x"> <img src="https://lh3.googleusercontent.com/DonyYGiwP0gZLRox-47nXwteiGGAmhi9f9VlygOqqk3ATRRcd56jtYBoAWiAGHS7d00oId4TXPPwp_diOkJHWK9CQQPGv9sf-USSmISqtp8LUjRGF9o=s1500" alt="See&nbsp;what’s&nbsp;in&nbsp;it for&nbsp;you." class='gmp-no-grab highlights-module__image-mobile'> </picture> <div class="highlights-module__listing"> <ul class="highlights-module__highlights"> <li class="highlights-module__highlight"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="people icon" class="gmp-circle-icon gmp-circle-icon--yellow highlights-module__icon"> <title>people icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m26.75 21.5a3 3 0 1 0 -3-3 3 3 0 0 0 3 3zm-8 0a3 3 0 1 0 -3-3 3 3 0 0 0 3 3zm0 2c-2.33 0-7 1.17-7 3.5v2.5h14v-2.5c0-2.33-4.67-3.5-7-3.5zm8 0c-.29 0-.62 0-1 .05a4.22 4.22 0 0 1 2 3.45v2.5h6v-2.5c0-2.33-4.67-3.5-7-3.5z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin"> Unlock customer-centric measurement. </h4> <p>Understand how your customers interact across your sites and apps, throughout their entire lifecycle.</p> </li> <li class="highlights-module__highlight"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="bulb icon" class="gmp-circle-icon gmp-circle-icon--yellow highlights-module__icon"> <title>bulb icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m18.74 33a1.26 1.26 0 0 0 1.26 1.21h5a1.26 1.26 0 0 0 1.26-1.21v-1.29h-7.52zm3.76-23.84a8.71 8.71 0 0 0 -8.77 8.77 8.55 8.55 0 0 0 3.76 7.14v2.93a1.26 1.26 0 0 0 1.25 1.25h7.52a1.26 1.26 0 0 0 1.25-1.25v-2.93a8.9 8.9 0 0 0 3.76-7.14 8.71 8.71 0 0 0 -8.77-8.77z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin"> Get smarter insights to improve ROI. </h4> <p>Uncover new insights and anticipate future customer actions with Google’s machine learning to get more value out of your data.</p> </li> <li class="highlights-module__highlight"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="restart icon" class="gmp-circle-icon gmp-circle-icon--yellow highlights-module__icon"> <title>restart icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m22.5 14.22v4l5.36-5.36-5.36-5.34v4a10.7 10.7 0 0 0 -9.06 16.48l2-2a7.87 7.87 0 0 1 -.94-3.75 8 8 0 0 1 8-8.03zm9.06 2.33-2 2a8 8 0 0 1 -7.06 11.75v-4l-5.36 5.36 5.36 5.34v-4a10.7 10.7 0 0 0 9.06-16.43z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin"> Connect your insights to results. </h4> <p>Take action to optimize marketing performance with integrations across Google’s advertising and publisher tools.</p> </li> <li class="highlights-module__highlight"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="checklist icon" class="gmp-circle-icon gmp-circle-icon--yellow highlights-module__icon"> <title>checklist icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m25 20h-16v2.67h16zm0-5.34h-16v2.67h16zm-16 13.34h10.68v-2.66h-10.68zm26-6 2 2-9.3 9.35-6-6 2-2 4 4z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin"> Make your data work for you. </h4> <p>Quickly analyze your data and collaborate with an easy-to-use interface and shareable reports.</p> </li> </ul> <a data-g-event="product: analytics: overview" data-g-action="see all benefits" data-g-label="see whats in it for you" href="/about/analytics/benefits/" title="See all benefits" class="h-c-link gmp-link" >See all benefits</a> </div> </div> </div> <div class="highlights-module__carousel highlights-module__carousel--horizontal"> <div class="glue-pagination h-c-carousel h-c-carousel--simple"> <div class="h-c-carousel__wrap"> <ul class="glue-carousel" data-glue-carousel data-glue-pagination="demo-cyclical" data-glue-carousel-breakpoints="['x-small','small']"> <li class="h-c-carousel__item"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="people icon" class="gmp-circle-icon gmp-circle-icon--yellow highlights-module__icon"> <title>people icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m26.75 21.5a3 3 0 1 0 -3-3 3 3 0 0 0 3 3zm-8 0a3 3 0 1 0 -3-3 3 3 0 0 0 3 3zm0 2c-2.33 0-7 1.17-7 3.5v2.5h14v-2.5c0-2.33-4.67-3.5-7-3.5zm8 0c-.29 0-.62 0-1 .05a4.22 4.22 0 0 1 2 3.45v2.5h6v-2.5c0-2.33-4.67-3.5-7-3.5z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Unlock customer-centric measurement.</h4> <div class="highlights-module__description"><p>Understand how your customers interact across your sites and apps, throughout their entire lifecycle.</p></div> </li> <li class="h-c-carousel__item"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="bulb icon" class="gmp-circle-icon gmp-circle-icon--yellow highlights-module__icon"> <title>bulb icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m18.74 33a1.26 1.26 0 0 0 1.26 1.21h5a1.26 1.26 0 0 0 1.26-1.21v-1.29h-7.52zm3.76-23.84a8.71 8.71 0 0 0 -8.77 8.77 8.55 8.55 0 0 0 3.76 7.14v2.93a1.26 1.26 0 0 0 1.25 1.25h7.52a1.26 1.26 0 0 0 1.25-1.25v-2.93a8.9 8.9 0 0 0 3.76-7.14 8.71 8.71 0 0 0 -8.77-8.77z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Get smarter insights to improve ROI.</h4> <div class="highlights-module__description"><p>Uncover new insights and anticipate future customer actions with Google’s machine learning to get more value out of your data.</p></div> </li> <li class="h-c-carousel__item"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="restart icon" class="gmp-circle-icon gmp-circle-icon--yellow highlights-module__icon"> <title>restart icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m22.5 14.22v4l5.36-5.36-5.36-5.34v4a10.7 10.7 0 0 0 -9.06 16.48l2-2a7.87 7.87 0 0 1 -.94-3.75 8 8 0 0 1 8-8.03zm9.06 2.33-2 2a8 8 0 0 1 -7.06 11.75v-4l-5.36 5.36 5.36 5.34v-4a10.7 10.7 0 0 0 9.06-16.43z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Connect your insights to results.</h4> <div class="highlights-module__description"><p>Take action to optimize marketing performance with integrations across Google’s advertising and publisher tools.</p></div> </li> <li class="h-c-carousel__item"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="checklist icon" class="gmp-circle-icon gmp-circle-icon--yellow highlights-module__icon"> <title>checklist icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m25 20h-16v2.67h16zm0-5.34h-16v2.67h16zm-16 13.34h10.68v-2.66h-10.68zm26-6 2 2-9.3 9.35-6-6 2-2 4 4z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Make your data work for you.</h4> <div class="highlights-module__description"><p>Quickly analyze your data and collaborate with an easy-to-use interface and shareable reports.</p></div> </li> </ul> </div> <div class="h-c-carousel__navigation"> <ul class="glue-pagination-page-list" data-glue-pagination-page-list data-glue-pagination="demo-cyclical" role="tablist"> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="2">2</button> </li> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="3">3</button> </li> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="4">4</button> </li> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="5">5</button> </li> </ul> </div> </div> <div class="highlights-module__cta highlights-module__cta--mobile"> <a data-g-event="product: analytics: overview" data-g-action="see all benefits" data-g-label="see whats in it for you" href="/about/analytics/benefits/" title="See all benefits" class="h-c-link gmp-link" >See all benefits</a> </div> </div> </div></div> </section> <section class="gmp-section gmp-mb-l"> <div class="color-bar"> <div class="h-c-page"> <div class="h-c-grid"> <div class="h-c-grid__col h-c-grid__col-l--8 h-c-grid__col-l--offset-2 h-c-grid__col--align-middle"> <div class="color-bar__icon color-bar__icon--green "></div> <h3 class="h-c-headline h-c-headline--two color-bar__quote"> <span>Google Analytics allows us to look at our data across platforms — web and app — to understand the full journey of our users. We’ve been able to </span> <span class="color-bar__highlight color-bar__highlight--green">cut our reporting time by 50%.</span> </h3> <p class="color-bar__credit"> <span class="color-bar__author">Sara Swaney</span>, Director of Advancement, 412 Food Rescue </p> </div> </div> </div> </div> </section> <section class="gmp-section gmp-mb-xl"> <div class="two-column-tout"> <div class="h-c-page"> <div class="h-c-grid"> <div class="h-c-grid__col h-c-grid__col-xl--offset-1 h-c-grid__col-l--6 h-c-grid__col-xl--5 h-c-grid__col--align-middle two-column-tout__content"> <h3 class="h-c-headline h-c-headline--one"> Dive into the details. </h3> <div class="h-u-mb-std two-column-tout__description"> <p>Get a reliable measurement foundation with built-in automation, intuitive and flexible reporting, cross-platform attribution, and so much more.</p> </div> <a data-g-event="product: analytics: overview" data-g-action="see all features" data-g-label="dive into the details" href="/about/analytics/features/" title="See all features" class="h-c-link h-c-link--internal gmp-link" >See all features</a> </div> <div class="h-c-grid__col h-c-grid__col-l--6 h-c-grid__col--align-middle"> <div class="two-column-tout__image two-column-tout__image--right text-center"> <picture> <source media="(max-width: 767px)" srcset="https://lh3.googleusercontent.com/pEKAiriCU8ATQ1tYEfGIAjORLzno26vrLwaMu5aA3Pyk1AqjOLg2qcmP4BmBHSKBfK8K-ZFzAXd9PblDKddlQn_mlN6jY_5JD8TvOJVYm56WFRY8OCY=s480 1x, https://lh3.googleusercontent.com/uyw87SmUntC8oS7vnZrjJeNsC_65188eOVnwbiNvcmAH3EevrRzEh_PkedRYVsfliR9_GoComtbi2HwtegwKd-hkTLGUqDuyvpMyetaE7eGXsKKdLAY=s960 2x"> <source media="(min-width: 768px)" srcset="https://lh3.googleusercontent.com/ZlRZeSGxjZgtGK0nRTPKjg0TQUxouLsOgHKw2n69_mKEUNSqey8StIGcjkkzL1HFFyKA_ptSKkb6i51qwMeWLW3g_FR22iK6K3-_ygUee1OAii6FAvo=s1500 1x, https://lh3.googleusercontent.com/N4mTdMe6WtsluY8sVY-nFOAk-alj409W_9I41BX9cc55NpWyvSkd2lFYA-vhn_2sFARBQ6hJmEmmuX6xWEkilW3_PBEtn0SnMyBK-90TTJqYgG9O4A=s3000 2x"> <img src="https://lh3.googleusercontent.com/ZlRZeSGxjZgtGK0nRTPKjg0TQUxouLsOgHKw2n69_mKEUNSqey8StIGcjkkzL1HFFyKA_ptSKkb6i51qwMeWLW3g_FR22iK6K3-_ygUee1OAii6FAvo=s1500" alt="Dive into the details." class='gmp-no-grab '> </picture> </div> </div> </div> </div> </div> </section> <section class="gmp-section gmp-mb-l"> <div class="highlights-module"> <div class="h-c-page"> <div class="h-c-grid highlights-module__sticky-wrapper"> <div class="h-c-grid__col h-c-grid__col-l--6"> <div class="highlights-module__sticky-el"> <img alt="Designed to work together." srcset="https://lh3.googleusercontent.com/886LNm9rZXs_jXtALs29EXMbMlrxBM3CcJtVBs4hrkrEJtV-bUTc7yE2gi_4KxPsI7COlPVXVi9Jr5eo9KbTPvckf6BQfJGdRbpq3xsZ6T-hF3ayCVk=s768 1x, https://lh3.googleusercontent.com/55CFY12lknKe5gCNU2OCYO1hwCRrZ-ya5l2x5FVNix0KK8iv95mp1EAF5ZBszhaWoyXhqj_mCbNHsx5Q-ZkVOuU51OIOf1vgEeDMHj-Ss2IICIJlEHg=s1536 2x" src="https://lh3.googleusercontent.com/886LNm9rZXs_jXtALs29EXMbMlrxBM3CcJtVBs4hrkrEJtV-bUTc7yE2gi_4KxPsI7COlPVXVi9Jr5eo9KbTPvckf6BQfJGdRbpq3xsZ6T-hF3ayCVk=s768" class="gmp-no-grab highlights-module__image-desktop"> </div> </div> <div class="h-c-grid__col h-c-grid__col-l--5 highlights-module__content"> <h3 class="h-c-headline h-c-headline--one h-has-bottom-margin">Designed to work together.</h3> <p>Use Analytics with other Google solutions to get a complete understanding of your marketing efforts and enhance performance.</p> <picture> <source media="(max-width: 767px)" srcset="https://lh3.googleusercontent.com/px1OOpFcVR-h9zvJqkX5O5UmNsX8z5ajHaQDjC-VhLLkaKFuPhdDoe0CZ7qY3KzCQ1q_DdieYhA3RSSW7CSEXDDxNuyW8aS2FQN_nY7FsVJT0f-tgX0=s480 1x, https://lh3.googleusercontent.com/Vm-318wd-ruvQZRSNXbOw8URj483mrk8pSkI1kDMAJqpcqk3PnuQpWOoNKl5YGYsHpt1Bi6fbOlBtVziyONnc9_6KRXPaoRqSaD4okH-o9f3wxieEoY=s960 2x"> <source media="(min-width: 768px)" srcset="https://lh3.googleusercontent.com/886LNm9rZXs_jXtALs29EXMbMlrxBM3CcJtVBs4hrkrEJtV-bUTc7yE2gi_4KxPsI7COlPVXVi9Jr5eo9KbTPvckf6BQfJGdRbpq3xsZ6T-hF3ayCVk=s1500 1x, https://lh3.googleusercontent.com/55CFY12lknKe5gCNU2OCYO1hwCRrZ-ya5l2x5FVNix0KK8iv95mp1EAF5ZBszhaWoyXhqj_mCbNHsx5Q-ZkVOuU51OIOf1vgEeDMHj-Ss2IICIJlEHg=s3000 2x"> <img src="https://lh3.googleusercontent.com/886LNm9rZXs_jXtALs29EXMbMlrxBM3CcJtVBs4hrkrEJtV-bUTc7yE2gi_4KxPsI7COlPVXVi9Jr5eo9KbTPvckf6BQfJGdRbpq3xsZ6T-hF3ayCVk=s1500" alt="Designed to work together." class='gmp-no-grab highlights-module__image-mobile'> </picture> <div class="highlights-module__listing"> <ul class="highlights-module__highlights"> <li class="highlights-module__highlight"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="googleads icon" class="gmp-circle-icon gmp-circle-icon--white highlights-module__icon"> <title>googleads icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <rect width="45" height="45" fill="#ffffff"/><g transform="matrix(1.18, 0, 0, 1.18, -10, 1)"><path d="m9.28 16.03h17.59v8.8h-17.59z" fill="#fbbc04" transform="matrix(.5 -.8660254 .8660254 .5 -8.65 25.87)"/><path d="m35.09 25.85-8.8-15.24a4.4 4.4 0 1 0 -7.62 4.39l8.8 15.24a4.4 4.4 0 1 0 7.62-4.4z" fill="#4285f4"/><circle cx="13.68" cy="28.05" fill="#34a853" r="4.4"/></g> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin"> Google Ads </h4> </li> <li class="highlights-module__highlight"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="-15 -8 70 70" alt="" role="img" aria-label="search-ads icon" class="gmp-circle-icon gmp-circle-icon--white highlights-module__icon"> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <rect width="45" height="45" fill="#ffffff"/><g transform="matrix(1.18, 0, 0, 1.18, -13, 1)"><path class="blue-1" d="M45.34,37.54l-6.92-7-7.89,8,6.92,7a5.55,5.55,0,0,0,7.89,0A5.66,5.66,0,0,0,45.34,37.54Z"/><path class="blue-2" d="M35.57,6.86A20.23,20.23,0,0,0,7,6.86H7A20.23,20.23,0,0,0,35.57,35.47h0A20.23,20.23,0,0,0,35.57,6.86ZM27.62,27.52h0A9,9,0,0,1,14.9,14.81h0A9,9,0,0,1,27.62,27.52Z"/></g> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin"> Search Ads 360 </h4> </li> <li class="highlights-module__highlight"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="display-video-360 icon" class="gmp-circle-icon gmp-circle-icon--white highlights-module__icon"> <title>display-video-360 icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <rect width="45" height="45" fill="#ffffff"/><g transform="matrix(1.18, 0, 0, 1.18, -13, 1)"><path d="m32.65 18.83a3.59 3.59 0 0 1 3.73 6.17l-.14.08-18.68 10.72a3.59 3.59 0 0 1 -3.72-6.13l.14-.08z" fill="#81c995"/><path d="m19.23 11.16a3.58 3.58 0 0 0 -4.32-3.52 3.7 3.7 0 0 0 -2.82 3.65v21.37l7.14.13z" fill="#34a853"/><path d="m32.73 25.05a3.75 3.75 0 0 0 4.9-1.32 3.56 3.56 0 0 0 -1.24-4.87l-18.85-10.8a3.54 3.54 0 0 0 -4.87 1.2l-.07.13a3.57 3.57 0 0 0 1.28 4.88z" fill="#5bb974"/><path d="m36.23 25.08-17 9.5v-8.16l13.49-7.52a3.7 3.7 0 0 1 5.27 2 3.58 3.58 0 0 1 -1.76 4.18z" fill="#81c995"/><circle cx="15.66" cy="32.84" fill="#1e8e3e" r="3.57"/></g> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin"> Display & Video 360 </h4> </li> <li class="highlights-module__highlight"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="logo-google-cloud icon" class="gmp-circle-icon gmp-circle-icon--white highlights-module__icon"> <title>logo-google-cloud icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <svg width="45" height="45" viewBox="0 0 38 38" fill="#fff" xmlns="http://www.w3.org/2000/svg"> <path d="M23.9695 12.047L25.1352 12.0688L28.3038 8.90016L28.4582 7.55829C25.9407 5.31787 22.6276 3.95422 18.9998 3.95422C12.4309 3.95422 6.89124 8.4212 5.24854 14.4775C5.59489 14.238 6.33312 14.4161 6.33312 14.4161L12.6665 13.3751C12.6665 13.3751 12.995 12.8367 13.1553 12.8704C14.6041 11.2851 16.6881 10.2876 18.9998 10.2876C20.88 10.2876 22.6098 10.9486 23.9695 12.047Z" fill="#EA4335"/> <path d="M32.7549 14.4855C32.0206 11.7701 30.5006 9.37531 28.4561 7.55646L23.9674 12.0452C25.7645 13.4979 26.9163 15.7185 26.9163 18.2044V18.996C29.0994 18.996 30.8747 20.7714 30.8747 22.9544C30.8747 25.1374 29.0994 26.9127 26.9163 26.9127H18.9997L18.208 27.7083V32.4583L18.9997 33.246H26.9163C32.5906 33.246 37.208 28.6286 37.208 22.9544C37.208 19.4453 35.4426 16.344 32.7549 14.4855Z" fill="#4285F4"/> <path d="M11.0828 33.246H18.9935V26.9127H11.0828C10.5009 26.9127 9.95072 26.7841 9.45197 26.5565L8.31197 26.9068L5.14134 30.0774L4.86426 31.1481C6.59207 32.4623 8.74738 33.246 11.0828 33.246Z" fill="#34A853"/> <path d="M11.0832 12.6625C5.4089 12.6625 0.791504 17.2799 0.791504 22.9542C0.791504 26.295 2.39265 29.2697 4.86859 31.1499L9.45828 26.5602C8.08473 25.9388 7.12484 24.5573 7.12484 22.9542C7.12484 20.7712 8.90015 18.9959 11.0832 18.9959C12.6863 18.9959 14.0678 19.9558 14.6892 21.3293L19.2789 16.7396C17.3987 14.2637 14.424 12.6625 11.0832 12.6625Z" fill="#FBBC05"/> </svg> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin"> Google Cloud </h4> </li> <li class="highlights-module__highlight"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="logo-search-console icon" class="gmp-circle-icon gmp-circle-icon--white highlights-module__icon"> <title>logo-search-console icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 250 250" enable-background="new 0 0 250 250" xml:space="preserve"><style>.st7{fill:#e6e6e6}</style><path style="fill:#737373" d="M153.9 38.4H96.1L81.7 52.9v14.4h14.4V52.9h57.8v14.4h14.4V52.9z"/><defs><path id="SVGID_1_" d="M96.1 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style="overflow:visible"/></clipPath><path style="clip-path:url(#SVGID_7_);fill:#e0e0e0" d="M55.3 67.3 27.6 95v26.4h194.8V95.1l-27.8-27.8z"/><g><defs><path id="SVGID_8_" d="M60.1 200.7H125v10.8H60.1z"/></defs><clipPath id="SVGID_9_"><use xlink:href="#SVGID_8_" style="overflow:visible"/></clipPath><path style="clip-path:url(#SVGID_9_);fill:#d1d1d1" d="M60.1 200.7H125v10.8H60.1z"/></g><path d="M49.3 104.6c0-6.2 5-11.2 11.2-11.2h129c6.2 0 11.2 5 11.2 11.2v16.8H49.3v-16.8z" style="fill:#4285f4"/><path class="st7" d="M70.9 107c0 3-2.4 5.4-5.4 5.4-3 0-5.4-2.4-5.4-5.4 0-3 2.4-5.4 5.4-5.4 3 0 5.4 2.4 5.4 5.4M88.9 107c0 3-2.4 5.4-5.4 5.4-3 0-5.4-2.4-5.4-5.4 0-3 2.4-5.4 5.4-5.4 3 0 5.4 2.4 5.4 5.4"/><g><defs><path id="SVGID_10_" d="M138.5 134h62.2v77.5h-62.2z"/></defs><clipPath id="SVGID_11_"><use xlink:href="#SVGID_10_" style="overflow:visible"/></clipPath><g style="clip-path:url(#SVGID_11_)"><defs><path id="SVGID_12_" d="M138.5 134h62.2v77.5h-62.2z"/></defs><clipPath id="SVGID_13_"><use xlink:href="#SVGID_12_" style="overflow:visible"/></clipPath><path d="M200.7 164.1 178 141.4l-7.6 23.5-31-30.9-.9 47.7 11.5 18c1.7-.3-8.6 11.8-8.6 11.8h59.3v-47.4z" style="clip-path:url(#SVGID_13_);fill:#bababa"/></g></g><path d="M186.5 163.2c0-12.8-7.5-23.8-18.2-29.1v30.4l-14.3 7.7-14.5-7.7V134c-10.7 5.3-18 16.4-18 29.1 0 12.8 7.4 23.8 18.1 29.1v19.3h28.8v-19.3c10.6-5.2 18.1-16.3 18.1-29" style="fill:#4d4d4d"/><g><defs><path id="SVGID_14_" d="M60.1 132.2h50.5v57.7H60.1z"/></defs><clipPath id="SVGID_15_"><use xlink:href="#SVGID_14_" style="overflow:visible"/></clipPath><g style="clip-path:url(#SVGID_15_)"><defs><path id="SVGID_16_" d="M60.1 132.2h50.5v57.7H60.1z"/></defs><clipPath id="SVGID_17_"><use xlink:href="#SVGID_16_" style="overflow:visible"/></clipPath><path style="clip-path:url(#SVGID_17_);fill:#d1d1d1" d="M60.1 132.2h50.5v57.7H60.1z"/></g></g></svg> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin"> Google Search Console </h4> </li> </ul> <a data-g-event="product: analytics: overview" data-g-action="see all integrations" data-g-label="designed to work together" href="/about/analytics-360/features/#integrations" title="See all integrations" class="h-c-link gmp-link" >See all integrations</a> </div> </div> </div> <div class="highlights-module__carousel highlights-module__carousel--horizontal"> <div class="glue-pagination h-c-carousel h-c-carousel--simple"> <div class="h-c-carousel__wrap"> <ul class="glue-carousel" data-glue-carousel data-glue-pagination="demo-cyclical" data-glue-carousel-breakpoints="['x-small','small']"> <li class="h-c-carousel__item highlights-module__list"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="googleads icon" class="gmp-circle-icon gmp-circle-icon--white highlights-module__icon"> <title>googleads icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <rect width="45" height="45" fill="#ffffff"/><g transform="matrix(1.18, 0, 0, 1.18, -10, 1)"><path d="m9.28 16.03h17.59v8.8h-17.59z" fill="#fbbc04" transform="matrix(.5 -.8660254 .8660254 .5 -8.65 25.87)"/><path d="m35.09 25.85-8.8-15.24a4.4 4.4 0 1 0 -7.62 4.39l8.8 15.24a4.4 4.4 0 1 0 7.62-4.4z" fill="#4285f4"/><circle cx="13.68" cy="28.05" fill="#34a853" r="4.4"/></g> </svg> </picture> <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Google Ads</h4> </li> <li class="h-c-carousel__item highlights-module__list"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="-15 -8 70 70" alt="" role="img" aria-label="search-ads icon" class="gmp-circle-icon gmp-circle-icon--white highlights-module__icon"> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <rect width="45" height="45" fill="#ffffff"/><g transform="matrix(1.18, 0, 0, 1.18, -13, 1)"><path class="blue-1" d="M45.34,37.54l-6.92-7-7.89,8,6.92,7a5.55,5.55,0,0,0,7.89,0A5.66,5.66,0,0,0,45.34,37.54Z"/><path class="blue-2" d="M35.57,6.86A20.23,20.23,0,0,0,7,6.86H7A20.23,20.23,0,0,0,35.57,35.47h0A20.23,20.23,0,0,0,35.57,6.86ZM27.62,27.52h0A9,9,0,0,1,14.9,14.81h0A9,9,0,0,1,27.62,27.52Z"/></g> </picture> <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Search Ads 360</h4> </li> <li class="h-c-carousel__item highlights-module__list"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="display-video-360 icon" class="gmp-circle-icon gmp-circle-icon--white highlights-module__icon"> <title>display-video-360 icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <rect width="45" height="45" fill="#ffffff"/><g transform="matrix(1.18, 0, 0, 1.18, -13, 1)"><path d="m32.65 18.83a3.59 3.59 0 0 1 3.73 6.17l-.14.08-18.68 10.72a3.59 3.59 0 0 1 -3.72-6.13l.14-.08z" fill="#81c995"/><path d="m19.23 11.16a3.58 3.58 0 0 0 -4.32-3.52 3.7 3.7 0 0 0 -2.82 3.65v21.37l7.14.13z" fill="#34a853"/><path d="m32.73 25.05a3.75 3.75 0 0 0 4.9-1.32 3.56 3.56 0 0 0 -1.24-4.87l-18.85-10.8a3.54 3.54 0 0 0 -4.87 1.2l-.07.13a3.57 3.57 0 0 0 1.28 4.88z" fill="#5bb974"/><path d="m36.23 25.08-17 9.5v-8.16l13.49-7.52a3.7 3.7 0 0 1 5.27 2 3.58 3.58 0 0 1 -1.76 4.18z" fill="#81c995"/><circle cx="15.66" cy="32.84" fill="#1e8e3e" r="3.57"/></g> </svg> </picture> <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Display & Video 360</h4> </li> <li class="h-c-carousel__item highlights-module__list"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="logo-google-cloud icon" class="gmp-circle-icon gmp-circle-icon--white highlights-module__icon"> <title>logo-google-cloud icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <svg width="45" height="45" viewBox="0 0 38 38" fill="#fff" xmlns="http://www.w3.org/2000/svg"> <path d="M23.9695 12.047L25.1352 12.0688L28.3038 8.90016L28.4582 7.55829C25.9407 5.31787 22.6276 3.95422 18.9998 3.95422C12.4309 3.95422 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26.5602C8.08473 25.9388 7.12484 24.5573 7.12484 22.9542C7.12484 20.7712 8.90015 18.9959 11.0832 18.9959C12.6863 18.9959 14.0678 19.9558 14.6892 21.3293L19.2789 16.7396C17.3987 14.2637 14.424 12.6625 11.0832 12.6625Z" fill="#FBBC05"/> </svg> </svg> </picture> <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Google Cloud</h4> </li> <li class="h-c-carousel__item highlights-module__list"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 45 45" alt="" role="img" aria-label="logo-search-console icon" class="gmp-circle-icon gmp-circle-icon--white highlights-module__icon"> <title>logo-search-console icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 250 250" enable-background="new 0 0 250 250" xml:space="preserve"><style>.st7{fill:#e6e6e6}</style><path style="fill:#737373" d="M153.9 38.4H96.1L81.7 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h-c-headline--four highlights-module__subhead">Google Search Console</h4> </li> </ul> </div> <div class="h-c-carousel__navigation"> <ul class="glue-pagination-page-list" data-glue-pagination-page-list data-glue-pagination="demo-cyclical" role="tablist"> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="2">2</button> </li> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="3">3</button> </li> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="4">4</button> </li> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="5">5</button> </li> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="6">6</button> </li> </ul> </div> </div> <div class="highlights-module__cta highlights-module__cta--mobile"> <a data-g-event="product: analytics: overview" data-g-action="see all integrations" data-g-label="designed to work together" href="/about/analytics-360/features/#integrations" title="See all integrations" class="h-c-link gmp-link" >See all integrations</a> </div> </div> </div></div> </section> <section class="gmp-section gmp-mb-l"> <div class="two-column-tout"> <div class="h-c-page"> <div class="h-c-grid"> <div class="h-c-grid__col h-c-grid__col-xl--offset-1 h-c-grid__col-l--6 h-c-grid__col-xl--5 h-c-grid__col--align-middle two-column-tout__content"> <h3 class="h-c-headline h-c-headline--one"> Lider increases conversion rate 18X with Google Analytics. </h3> <div class="h-u-mb-std two-column-tout__description"> <p>Lider used Analytics for a single measurement source of truth across its website and app to re-engage users and find new users most likely to purchase. The result was an 85% decrease in CPA and 18X conversion rate improvement.</p> </div> <a data-g-event="product: analytics: overview" data-g-action="resource featured: case study" data-g-label="resource: lider increases conversion rate 18x with google analytics" data-g-restype="case study" data-g-resproduct="analytics" href="/about/resources/lider-drives-in-app-purchases-at-a-lower-cpa-with-google-analytics/" title="Read more" class="h-c-link h-c-link--internal gmp-link" >Read more</a> </div> <div class="h-c-grid__col h-c-grid__col-l--6 h-c-grid__col--align-middle"> <div class="two-column-tout__image text-center"> <picture> <source media="(max-width: 767px)" srcset="https://lh3.googleusercontent.com/3ZxTD36Scy4GGUdSNz-3wZZsdbTbowR6mPZpotUIBpbyfY5VbKIM46yM16v_BGEpCsj8B3-b01fWDpUedeWN2qA19uODW1rRUs3sfzw=s480 1x, https://lh3.googleusercontent.com/ivo3vpR4iQ9cjPgcR5529Watw4WujZE3fD0-EazLAXUrvCDVpQW7KaG_N6orMNIWDQOGLzbGZgPpvw6mYmUKpYtmEHjE3ThuPCAj4Q=s960 2x"> <source media="(min-width: 768px)" srcset="https://lh3.googleusercontent.com/JNEkXojKB0w2lmlrR2rteKdexLXbciKiNnJax-vcPWiUGb1u9KOmgNE6yPk_0ujFPnQcWniNfv3OY4pFvfOK7zS9SQY4Up42R8f3lRI=s1500 1x, https://lh3.googleusercontent.com/VwKQU1NYBGc7CL0uQKzGu00GL-7qqEbSK-rSoF1wb6BvMNZXjfhQqd2ddXuki_e_iLjJSbOvfQ50FfmznRcf6aY1LwAK4v2NqJZDFg=s3000 2x"> <img src="https://lh3.googleusercontent.com/JNEkXojKB0w2lmlrR2rteKdexLXbciKiNnJax-vcPWiUGb1u9KOmgNE6yPk_0ujFPnQcWniNfv3OY4pFvfOK7zS9SQY4Up42R8f3lRI=s1500" alt="Lider increases conversion rate 18X with Google Analytics." class='gmp-no-grab '> </picture> </div> </div> </div> </div> </div> </section> <section class="gmp-section gmp-mb-l"> <div class="gmp-section-header"> <div class="h-c-page"> <div class="h-c-grid"> <div class="h-c-grid__col"> <h3 class="h-c-headline h-c-headline--one gmp-section-header--center">Resources</h3> </div> </div> </div> </div> <div class="resource-card-grid"> <div class="h-c-page"> <div class="glue-pagination h-c-carousel h-c-carousel--tile h-c-carousel--tile-small-only h-u-mt-std"> <div class="h-c-carousel__wrap"> <ul class="resource-card-set glue-carousel" data-glue-carousel data-glue-pagination="resource-carousel" data-glue-carousel-breakpoints="['x-small']"> <li class="h-c-carousel__item resource-card" data-glue-filter-result-attrs="{ 'product': ['analytics'], 'type': ['case study']}"> <a data-g-event="product: analytics: overview" data-g-action="resource tile: case study" data-g-label="resource: mcdonalds hong kong uses google analytics 4 to increase in app orders by 550 percent" data-g-restype="case study" data-g-resproduct="analytics" class="h-c-tile h-c-tile--border h-c-tile--hoverable" href="/about/resources/mcdonald-hong-kong-uses-google-analytics-4-to-increase-in-app-orders-by-550-percent/"> <div class="h-c-tile__header"> <img alt="Young man sits on couch looking at cell phone" srcset="https://lh3.googleusercontent.com/QfEUs05PL9urL-rqojO8cBzu3sxw8tF7cFcLWRHMQhmpMrMrSNKQAE2n4Gdd3gDxCxnGEK8aPZ3HBmODVSgwNDrrHtJPOvCXjGxtfXXPesq-0Db1S4xa=w298-h170-p-nu-pa 1x, https://lh3.googleusercontent.com/QfEUs05PL9urL-rqojO8cBzu3sxw8tF7cFcLWRHMQhmpMrMrSNKQAE2n4Gdd3gDxCxnGEK8aPZ3HBmODVSgwNDrrHtJPOvCXjGxtfXXPesq-0Db1S4xa=w596-h340-p-nu-pa 2x" src="https://lh3.googleusercontent.com/QfEUs05PL9urL-rqojO8cBzu3sxw8tF7cFcLWRHMQhmpMrMrSNKQAE2n4Gdd3gDxCxnGEK8aPZ3HBmODVSgwNDrrHtJPOvCXjGxtfXXPesq-0Db1S4xa=w298-h170-p-nu-pa" class="gmp-no-grab resource-card__image"> </div> <div class="h-c-tile__body"> <div class="h-c-eyebrow resource-card__eyebrow">Case Study</div> <h3 class="h-c-tile__headline">McDonald’s Hong Kong uses Google Analytics 4 to increase in-app orders by 550%</h3> <ul class="h-c-tile__links resource-card__links"> <li class="h-c-tile__link h-c-link gmp-link resource-card__link"> Read more </li> </ul> </div> </a> </li> <li class="h-c-carousel__item resource-card" data-glue-filter-result-attrs="{ 'product': ['analytics', 'analytics-360'], 'type': ['feature brief']}"> <a data-g-event="product: analytics: overview" data-g-action="resource tile: feature brief" data-g-label="resource: control how data is used in google analytics" data-g-restype="feature brief" data-g-resproduct="analytics, analytics 360" class="h-c-tile h-c-tile--border h-c-tile--hoverable" href="/about/resources/analytics-data-controls-feature-brief/"> <div class="h-c-tile__header"> <img alt="Control how data is used in Google Analytics" srcset="https://lh3.googleusercontent.com/xN4G04mtRqBPtEYQLGdS-6_RV_UGkm1XF-1VzkeXaINkqKLhoc84YtTAhD3_pfDjuF4oAHBXww6kSZytX48LSbMFfev7AlVOoDbN_w=w298-h170-p-nu-pa 1x, https://lh3.googleusercontent.com/xN4G04mtRqBPtEYQLGdS-6_RV_UGkm1XF-1VzkeXaINkqKLhoc84YtTAhD3_pfDjuF4oAHBXww6kSZytX48LSbMFfev7AlVOoDbN_w=w596-h340-p-nu-pa 2x" src="https://lh3.googleusercontent.com/xN4G04mtRqBPtEYQLGdS-6_RV_UGkm1XF-1VzkeXaINkqKLhoc84YtTAhD3_pfDjuF4oAHBXww6kSZytX48LSbMFfev7AlVOoDbN_w=w298-h170-p-nu-pa" class="gmp-no-grab resource-card__image"> </div> <div class="h-c-tile__body"> <div class="h-c-eyebrow resource-card__eyebrow">Feature Brief</div> <h3 class="h-c-tile__headline">Control how data is used in Google Analytics</h3> <ul class="h-c-tile__links resource-card__links"> <li class="h-c-tile__link h-c-link gmp-link resource-card__link"> Read more </li> </ul> </div> </a> </li> <li class="h-c-carousel__item resource-card" data-glue-filter-result-attrs="{ 'product': ['analytics', 'analytics-360'], 'type': ['report']}"> <a data-g-event="product: analytics: overview" data-g-action="resource tile: report" data-g-label="resource: the future of analytics" data-g-restype="report" data-g-resproduct="analytics, analytics 360" class="h-c-tile h-c-tile--border h-c-tile--hoverable" href="/about/resources/the-future-of-analytics/"> <div class="h-c-tile__header"> <img alt="The Future of Analytics" srcset="https://lh3.googleusercontent.com/secXuOC5WcxmNqaaKKhyAEU1GiiW8kg5Eh1SB-8jrhyrVLb_VWA0NIgNlwKhtaW8y93c2RyM9LynGwrLeXhoaFbNoa0p_HRR-sX8Aw=w298-h170-p-nu-pa 1x, https://lh3.googleusercontent.com/secXuOC5WcxmNqaaKKhyAEU1GiiW8kg5Eh1SB-8jrhyrVLb_VWA0NIgNlwKhtaW8y93c2RyM9LynGwrLeXhoaFbNoa0p_HRR-sX8Aw=w596-h340-p-nu-pa 2x" src="https://lh3.googleusercontent.com/secXuOC5WcxmNqaaKKhyAEU1GiiW8kg5Eh1SB-8jrhyrVLb_VWA0NIgNlwKhtaW8y93c2RyM9LynGwrLeXhoaFbNoa0p_HRR-sX8Aw=w298-h170-p-nu-pa" class="gmp-no-grab resource-card__image"> </div> <div class="h-c-tile__body"> <div class="h-c-eyebrow resource-card__eyebrow">Report</div> <h3 class="h-c-tile__headline">The Future of Analytics</h3> <ul class="h-c-tile__links resource-card__links"> <li class="h-c-tile__link h-c-link gmp-link resource-card__link"> Read more </li> </ul> </div> </a> </li> </ul> <div class="h-c-carousel__paginate glue-pagination-previous"> <button type="button" 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