Google Launches "How Search Works" Series To Demystify SEO

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class="cis_post_item_initial post-508425 post type-post status-publish format-standard has-post-thumbnail category-news category-seo cis_post_item cis_post_508425-1 hentrysej" data-url="https://www.searchenginejournal.com/google-launches-how-search-works-series-to-demystify-seo/508425/" data-title="Google Launches “How Search Works” Series To Demystify SEO" data-id="508425" > <header class="sej-article-head" id="main-content"> <h1 class="sej-stitle entry-title"> Google Launches “How Search Works” Series To Demystify SEO </h1> <p class="m-top-25 cintro" aria-label="introduction">Google launches "How Search Works" video series explaining the inner workings of search engines in simple terms.</p> <ul class="key_takeaways m-bot-40"> <li>Google is releasing new educational videos on Search Central YouTube. </li> <li>The videos feature Google engineer Gary Illyes explaining how search works. </li> <li>The goal is to explain search complexities in an understandable way.</li> </ul> </header> <div class="sej-article-head byline" > <aside class="post-top" aria-label="author byline" role="region"> <div id="auth-inf" class="sej-auth-top no-border"> <div class="sej-auth-dtl"> <a class="sej-auth-ldtl aplink" title="Go to Author Page" href="https://www.searchenginejournal.com/author/matt-southern/"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/11/img_4598-694-65x65.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2024/11/img_4598-694-130x130.webp 1.5x"/> <img class="avatar img-circle" loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2024/11/img_4598-694-65x65.png" width="65" height="65" alt="Matt G. Southern" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/11/img_4598-694-130x130.png 1.5x" /> </picture> <div class="sej-auth-i green-bg"> <span style="width:17px; flex:0 0 17px; height:17px;margin-top:-2px;" class="svg-icon"> <svg width="17" height="17" role="img"> <use xlink:href="/icons.svg?ver=141#star"/> </svg> </span> </div> </a> <div class="sej-auth-rdtl"> <span class="sej-auth-sts green">SEJ STAFF</span> <a class="dark-link sej-auth-h auth-long" title="Go to Author Page" href="https://www.searchenginejournal.com/author/matt-southern/"> Matt G. Southern </a> <ul class="sej-auth-t"> <li> <time datetime="2024-02-15T22:17:56+00:00"> February 15, 2024 </time> </li> <li>⋅</li> <li>3 min read</li> </ul> <div class="sej-auth-cart"> <div class="trig-top"></div> <div class="sej-auth-d"> <a class="sej-auth-dimg green aplink" title="Go to Author Page" href="https://www.searchenginejournal.com/author/matt-southern/"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/11/img_4598-694-65x65.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2024/11/img_4598-694-130x130.webp 1.5x"/> <img class="avatar img-circle" loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2024/11/img_4598-694-65x65.png" width="65" height="65" alt="Matt G. Southern" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/11/img_4598-694-130x130.png 1.5x" /> </picture> </a> <span class="sej-auth-sts green">SEJ STAFF</span> <a title="Go to Author Page" href="https://www.searchenginejournal.com/author/matt-southern/" class="h3 sej-auth-dh dark-link sej-paname">Matt G. Southern</a> <span class="sej-auth-dpos">Senior News Writer at <a href="https://www.searchenginejournal.com" onclick="__gaTrackers('send', 'event', 'Author Profile Clicks', 'Icons', 'company');">Search Engine Journal</a></span> <div class="sej-auth-df"> <div> <span>Bio</span> <a title="Go to Author Page" href="https://www.searchenginejournal.com/author/matt-southern/"> <span style="width:20px; flex:0 0 20px; height:20px;" class="svg-icon"> <svg width="20" height="20" role="img"> <use xlink:href="/icons.svg?ver=141#external"/> </svg> </span> </a> </div> <div> <span>Follow</span> <ul class="list-unstyled clearfix sej-asocial"> <li> <a aria-label="Subscribe to Author Feed" title="Subscribe to Author Feed" class="rss-color" href="https://www.searchenginejournal.com/author/matt-southern/feed/" onclick="__gaTrackers('send', 'event', 'Author Profile Clicks', 'Icons', 'rss');" target="_blank"> <span style="width:19px; flex:0 0 19px; height:19px;" class="svg-icon"> <svg width="19" height="19" role="img"> <use xlink:href="/icons.svg?ver=141#rss"/> </svg> </span> </a> </li> <li> <a aria-label="twitter" rel="noopener" title="Follow on Twitter" class="twitter-color" href="https://twitter.com/MattGSouthern" onclick="__gaTrackers('send', 'event', 'Author Profile Clicks', 'Icons', 'twitter');" target="_blank"> <span style="width:19px; 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window.addEventListener('resize', function(){ iframe_a.style.height=(iframe_a.contentWindow.document.body.offsetHeight)+'px'; }); let s_cate_px = JSON.parse('{"facebook":[],"linkedin":[],"twitter":[],"google":[]}'); window.s_glob_p.twitter = [...window.s_glob_p.twitter, ...s_cate_px.twitter]; window.s_glob_p.facebook = [...window.s_glob_p.facebook, ...s_cate_px.facebook]; window.s_glob_p.linkedin = [...window.s_glob_p.linkedin, ...s_cate_px.linkedin]; window.s_glob_p.google = [...window.s_glob_p.google, ...s_cate_px.google]; //console.log(' window.s_glob_p 2', window.s_glob_p); </script> </div> <section class="sec-art"> <div id="narrow-cont"><p>Google is releasing a new educational video series on its Search Central YouTube channel.</p> <p>The videos feature Google engineer Gary Illyes, who provides an inside look at how <a href="https://www.searchenginejournal.com/search-engines/">Google Search works</a>. The goal of the series is to explain the complexities of the search engine in an understandable way.</p> <p>The first episode serves as an introduction to the series. Future episodes will delve deeper into techniques for improving website visibility in search results. </p><div data-total="2" id="SEJ_300x250_UnderPost_1-parent" class="content-unit sss2_sllo_o6 mmh-90-wrap"> <div class="mmh-90-inner"> <div class="mmh-90 flex-aligner"> <div data-adnumber="0" data-middle="no" data-p-slot="SEJ_300x250_UnderPost" data-slot="SEJ_300x250_UnderPost/SEJ_300x250_UnderPost_1" id="SEJ_300x250_UnderPost_1" class="sadslots"> </div> </div> </div> </div> <h2>“How Search Works” Series Debut</h2> <p>“How Search Works” is a five-part series that delves into the technical aspects of Google’s Search functionality.</p> <p>“We created this series to help you, your friends, family, business partners, and anyone, really, increase the visibility of your sites,” Illyes states, emphasizing the technical focus of the content.</p> <h3>The Mechanics of Search</h3> <p>The series aims to unpack the three core stages of Google Search:</p> <ol> <li><strong>Crawling</strong> – The process by which Google discovers URLs and explores the web.</li> <li><strong>Indexing</strong> – How Google understands a page’s content and context in relation to the internet, storing it in a searchable format.</li> <li><strong>Serving</strong> – The method Google employs to serve and rank search results.</li> </ol><div id="summita-wrapa_112" class="middle_p_txt"><iframe class="sej-iframe-auto-height" id="in-content-iframe" scrolling="no" src="https://www.searchenginejournal.com/wp-json/sscats/v2/tk/Middle_Post_Text"></iframe></div> <p>Additionally, future videos will dissect the components of search results and how to optimize webpages pages to enhance visibility.</p> <p><iframe title="Google Launches &#8220;How Search Works&#8221; Series To Demystify SEO" width="760" height="428" src="https://www.youtube.com/embed/5MIAugQ17ks?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen loading="lazy"></iframe></p> <h2>Key Takeaways From Episode One</h2> <p>Illyes underlines two critical points for understanding Google Search:</p> <ol> <li>Google doesn’t accept payment for more frequent crawling or higher ranking. Gary emphasizes, “If anyone tells you otherwise, they’re wrong.”</li> <li>The quality of a website’s content is paramount for achieving a favorable position in search results.</li> </ol> <p>Illyes claims Google’s definition of “quality” content will be explained in future episodes.</p> <h2>More Of The Same?</h2> <p>It’s unclear how Google’s new “How Search Works” video series will differ from its existing videos like “<a href="https://www.youtube.com/playlist?list=PLKoqnv2vTMUOHPb5IJIn-7egNRmsvbPIE" target="_blank" rel="noopener">Search for Beginners</a>.”</p><div data-total="2" id="SEJ_300x250_UnderPost_3-parent" class="content-unit sss2_sllo_o6 mmh-90-wrap"> <div class="mmh-90-inner"> <div class="mmh-90 flex-aligner"> <div data-adnumber="2" data-middle="no" data-p-slot="SEJ_300x250_UnderPost" data-slot="SEJ_300x250_UnderPost/SEJ_300x250_UnderPost_3" id="SEJ_300x250_UnderPost_3" class="sadslots"> </div> </div> </div> </div> <p>Based on the introduction, there is potential for a lot of repetitive content between the two series.</p> <p>However, as advocates for publishing unique content, one would expect that the new videos will provide additional insights and information beyond what has already been covered in previous educational materials from Google.</p> <script> window.s_has_faq_section = 1;</script> <div id="faq-in-content" itemid="https://www.searchenginejournal.com/google-launches-how-search-works-series-to-demystify-seo/508425/#faq-section" itemscope itemtype="https://schema.org/FAQPage" class="sej-sfaq sej-sfaq-list ignore-dom"> <h2 class="sej-sfaq-title">FAQ</h2> <div itemprop="mainEntity" itemscope itemtype="https://schema.org/Question" id="faq-item-0" class="qa ignore-dom faq-blog-itm"> <h3 itemprop="name" class="ignore-dom">What is the purpose of Google’s “How Search Works” video series?</h3> <div itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer" class="ignore-dom"> <div itemprop="text" class="ignore-dom"> <ul> <li>Google created the “How Search Works” video series to make the intricate <a href="https://www.searchenginejournal.com/search-engines/">workings of Google Search</a> easier to understand for more people.</li> <li>By offering explanations straight from the source at Google, the goal is to help website owners optimize their sites to <a href="https://www.searchenginejournal.com/improve-google-rankings/246483/">rank higher</a> in search results.</li> </ul> </div> </div> </div> <div itemprop="mainEntity" itemscope itemtype="https://schema.org/Question" id="faq-item-1" class="qa ignore-dom faq-blog-itm"> <h3 itemprop="name" class="ignore-dom">Does payment for crawling or ranking influence Google Search?</h3> <div itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer" class="ignore-dom"> <div itemprop="text" class="ignore-dom"> <ul> <li>Google makes it clear it doesn’t take money in exchange for boosting a website’s ranking or crawling rate in search results. In the video, Illyes denies any suggestion that payments can sway search <a href="https://www.searchenginejournal.com/ranking-factors/">rankings</a>.</li> <li>Google insists that search result order is determined by assessing website content quality and relevance to the user’s query. Financial transactions play no role in influencing search rankings.</li> </ul> </div> </div> </div> <div itemprop="mainEntity" itemscope itemtype="https://schema.org/Question" id="faq-item-2" class="qa ignore-dom faq-blog-itm"> <h3 itemprop="name" class="ignore-dom">How can marketers leverage insights from the “How Search Works” series?</h3> <div itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer" class="ignore-dom"> <div itemprop="text" class="ignore-dom"> <ul> <li>The “How Search Works” series offers marketers valuable insights into the technical inner workings of Google Search.</li> <li>By learning about critical SEO concepts like <a href="https://www.searchenginejournal.com/website-crawling/485275/">crawling</a>, <a href="https://www.searchenginejournal.com/search-engines/website-indexing/">indexing</a>, and serving, marketers can better optimize websites to improve visibility and rankings on Google.</li> <li>The series aims to give marketers a clearer picture of how to optimize sites for Google Search ethically.</li> </ul> </div> </div> </div> </div> <hr> <p><em>Featured Image: Screenshot from YouTube.com/GoogleSearchCentral, February 2024. </em></p> </div> </section> <div id="bcats" class="bottom-cat narrow-cont"> <span class="sej-category boxed cat-label">Category</span> <a class="sej-category boxed" href="https://www.searchenginejournal.com/category/news/">News</a> <a class="sej-category boxed" href="https://www.searchenginejournal.com/category/seo/">SEO</a> </div> </div> </div> </article> <div class="sej-under-post sej-under-post_1"> <div class="clear floater text-center sss2_sllo_o3"> <div class="sej-unit post-below-unit max-w-100 inline" id="SEJ_MediaNet_Unit-parent"> <div id='SEJ_MediaNet_Unit' class="sadslots mmh-90"> </div> <div class='avert-text text-center'><span>ADVERTISEMENT</span></div> </div> </div> <div class="sej-abio bg-cultured"> <div class="sej-abio-l"> <div> <a id="author-inf2" class="sej-abio-img" href="https://www.searchenginejournal.com/author/matt-southern/"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/11/img_4598-694-100x100.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2024/11/img_4598-694-200x200.webp 1.5x"/> <img class="avatar img-circle" loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2024/11/img_4598-694-100x100.png" width="100" height="100" alt="Matt G. 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Google Launches "How Search Works" Series To Demystify SEO