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<!DOCTYPE html> <html class='v2 list-page' dir='ltr' itemscope='' itemtype='http://schema.org/Blog' lang='en' xmlns='http://www.w3.org/1999/xhtml' xmlns:b='http://www.google.com/2005/gml/b' xmlns:data='http://www.google.com/2005/gml/data' xmlns:expr='http://www.google.com/2005/gml/expr'> <head> <link href='https://www.blogger.com/static/v1/widgets/3566091532-css_bundle_v2.css' rel='stylesheet' type='text/css'/> <title> Google Analytics Solutions: November 2016 </title> <meta content='width=device-width, height=device-height, minimum-scale=1.0, initial-scale=1.0, user-scalable=0' name='viewport'/> <meta content='IE=Edge' http-equiv='X-UA-Compatible'/> <meta content='Google Analytics Solutions' property='og:title'/> <meta content='en_US' property='og:locale'/> <meta content='https://analytics.googleblog.com/2016/11/' property='og:url'/> <meta content='Google Analytics Solutions' property='og:site_name'/>  <meta content='Google Analytics Solutions' property='og:title'/> <meta content='summary' name='twitter:card'/> <meta content='@google' name='twitter:creator'/> <link href='https://fonts.googleapis.com/css?family=Roboto:400italic,400,500,500italic,700,700italic' rel='stylesheet' type='text/css'/> <link href='https://fonts.googleapis.com/icon?family=Material+Icons' rel='stylesheet'/> <script src='https://ajax.googleapis.com/ajax/libs/jquery/1.11.3/jquery.min.js' type='text/javascript'></script> <script src='https://apis.google.com/js/platform.js'></script>  <style id='page-skin-1' type='text/css'></style> <style id='template-skin-1' type='text/css'></style>  <meta content='text/html; 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-webkit-font-smoothing: antialiased; } body { padding: 0; /* This ensures that the scroll bar is always present, which is needed */ /* because content render happens after page load; otherwise the header */ /* would "bounce" in-between states. */ min-height: 150%; } h2 { font-size: 16px; } h1, h2, h3, h4, h5 { line-height: 2em; } html, h4, h5, h6 { font-size: 14px; } a, a:visited { color: #4184F3; text-decoration: none; } a:focus, a:hover, a:active { text-decoration: none; } .Header { margin-top: 15px; } .Header h1 { font-size: 32px; font-weight: 300; line-height: 32px; height: 42px; } .header-inner .Header .titlewrapper { padding: 0; margin-top: 30px; } .header-inner .Header .descriptionwrapper { padding: 0; margin: 0; } .cols-wrapper { margin-top: 120px; } .footer-outer, .google-footer-outer { padding: 0 60px; } .header-outer { padding: 0 20px; position: fixed; width: 100%; top: 0px; height: 71px; z-index: 999; box-shadow: 0px 0px 4px #888; } .header-inner { height: 100px; position: relative; } html, .header-inner a { color: #212121; color: rgba(0,0,0,.87); } .header-inner .google-logo { display: inline-block; background-size: contain; z-index: 1; height: 46px; overflow: hidden; margin-top: 4px; } .header-left { position: absolute; top: 35%; -webkit-transform: translateY(-50%); transform: translateY(-50%); margin-top: 12px; width: 100%; } .google-logo { margin-left: -4px; } .header-inner .google-logo img { height: 30px; margin-top: 4px; } #google-footer { position: relative; font-size: 13px; list-style: none; text-align: right; } #google-footer a { color: #444; } #google-footer ul { margin: 0; padding: 0; height: 144px; line-height: 144px; } #google-footer ul li { display: inline; } #google-footer ul li:before { color: #999; content: "\00b7"; font-weight: bold; margin: 5px; } #google-footer ul li:first-child:before { content: ''; } #google-footer .google-logo-dark { left: 0; margin-top: -16px; position: absolute; top: 50%; } /** Sitemap links. **/ .footer-inner-2 { font-size: 14px; padding-top: 42px; padding-bottom: 74px; } .footer-inner-2 .HTML h2 { color: #212121; color: rgba(0,0,0,.87); font-size: 14px; font-weight: 500; padding-left: 0; margin: 10px 0; } .footer-inner-2 .HTML ul { font-weight: normal; list-style: none; padding-left: 0; } .footer-inner-2 .HTML li { line-height: 24px; padding: 0; } .footer-inner-2 li a { color: rgba(65,132,243,.87); } /** Archive widget. **/ .BlogArchive { font-size: 13px; font-weight: normal; } .BlogArchive .widget-content { display: none; } .BlogArchive h2, .Label h2 { color: #4184F3; text-decoration: none; } .BlogArchive .hierarchy li { display: inline-block; } /* Specificity needed here to override widget CSS defaults. */ .BlogArchive #ArchiveList ul li, .BlogArchive #ArchiveList ul ul li { margin: 0; padding-left: 0; text-indent: 0; } .BlogArchive .intervalToggle { cursor: pointer; } .BlogArchive .expanded .intervalToggle .new-toggle { -ms-transform: rotate(180deg); transform: rotate(180deg); } .BlogArchive .new-toggle { float: right; padding-top: 3px; opacity: 0.87; } #ArchiveList { text-transform: uppercase; } #ArchiveList .expanded > ul:last-child { margin-bottom: 16px; } #ArchiveList .archivedate { width: 100%; } /* Months */ .BlogArchive .items { max-width: 150px; margin-left: -4px; } .BlogArchive .expanded .items { margin-bottom: 10px; overflow: hidden; } .BlogArchive .items > ul { float: left; height: 32px; } .BlogArchive .items a { padding: 0 4px; } .Label { font-size: 13px; font-weight: normal; } .sidebar-icon { display: inline-block; width: 24px; height: 24px; vertical-align: middle; margin-right: 12px; margin-top: -1px } .Label a { margin-right: 4px; } .Label .widget-content { display: none; } .FollowByEmail { font-size: 13px; font-weight: normal; } .FollowByEmail h2 { background: url("data:image/png;base64,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"); background-repeat: no-repeat; background-position: 0 50%; text-indent: 30px; } .FollowByEmail .widget-content { display: none; } .searchBox input { border: 1px solid #eee; color: #212121; color: rgba(0,0,0,.87); font-size: 14px; padding: 8px 8px 8px 40px; width: 164px; font-family: Roboto, sans-serif; background: url("https://www.gstatic.com/images/icons/material/system/1x/search_grey600_24dp.png") 8px center no-repeat; } .searchBox ::-webkit-input-placeholder { /* WebKit, Blink, Edge */ color: rgba(0,0,0,.54); } .searchBox :-moz-placeholder { /* Mozilla Firefox 4 to 18 */ color: #000; opacity: 0.54; } .searchBox ::-moz-placeholder { /* Mozilla Firefox 19+ */ color: #000; opacity: 0.54; } .searchBox :-ms-input-placeholder { /* Internet Explorer 10-11 */ color: #757575; } .widget-item-control { margin-top: 0px; } .section { margin: 0; padding: 0; } #sidebar-top { border: 1px solid #eee; } #sidebar-top > div { margin: 16px 0; } .widget ul { line-height: 1.6; } /* Navigation */ .nav { position: absolute; top: 16px; right: 50px; } .nav ul { list-style: none; } .nav ul li { display: inline; margin-right: 10px; } /* Featured section*/ .featured { background-color: #FAFAFA; padding: 36px 40px 56px 40px; margin: 62px 0; } .featured .feature-section { color: #E46841; font-weight: bold; font-size: 14px; margin-top: 0; margin-bottom: 36px; } .featured h2 { font: Roboto, sans-serif; font-weight: normal; font-size: 24px; margin-bottom: 26px; line-height:0; } .featured .feature-desc { font-weight: normal; font-size: 17px; font: Roboto, sans-serif; line-height: 32px; margin-top: 0; margin-bottom: 0; } .featured .feature-desc a { text-decoration: underline; color: #000; font-weight: bold; } /*main post*/ .post { display: inline-block; margin-bottom:30px; } #main .post .title { margin: 0; } #main .post .title a, .featured .title { color: #212121; color: rgba(0,0,0,.87); font-weight: normal; font-size: 24px; } #main .post .title a:hover { text-decoration:none; color:#4184F3; } .message, #main .post .post-header { margin: 0; padding: 0; } #main .post .post-header .caption, #main .post .post-header .labels-caption, #main .post .post-footer .caption, #main .post .post-footer .labels-caption { color: #444; font-weight: 500; } #main .tr-caption-container td { text-align: left; } #main .post .tr-caption { color: #757575; color: rgba(0,0,0,.54); display: block; max-width: 560px; padding-bottom: 20px; } #main .post .tr-caption-container { line-height: 24px; margin: -1px 0 0 0 !important; padding: 4px 0; text-align: left; } #main .post .post-header .published{ font-size:11px; font-weight:bold; } .post-header .publishdate { font-size: 17px; font-weight:normal; color: #757575; color: rgba(0,0,0,.54); } #main .post .post-footer{ font-size:12px; padding-bottom: 21px; } .label-footer { margin-bottom: 12px; margin-top: 12px; } .comment-img { margin-right: 16px; opacity: 0.54; vertical-align: middle; } #main .post .post-header .published { margin-bottom: 40px; margin-top: -2px; } .post .post-content { color: #212121; color: rgba(0,0,0,.87); font-size: 17px; margin: 25px 0 36px 0; line-height: 32px; } .post-body .post-content ul, .post-body .post-content ol { margin: 16px 0; padding: 0 48px; } .post-summary { display: none; } /* Another old-style caption. */ .post-content div i, .post-content div + i { font-size: 14px; font-style: normal; color: #757575; color: rgba(0,0,0,.54); display: block; line-height: 24px; margin-bottom: 16px; text-align: left; } /* Another old-style caption (with link) */ .post-content a > i { color: #4184F3 !important; } /* Old-style captions for images. */ .post-content .separator + div:not(.separator) { margin-top: -16px; } /* Capture section headers. */ .post-content br + br + b, .post-content .space + .space + b, .post-content .separator + b { display: inline-block; margin-bottom: 8px; margin-top: 24px; } .post-content li { line-height: 32px; } /* Override all post images/videos to left align. */ .post-content .separator, .post-content > div { text-align: left; } .post-content .separator > a, .post-content .separator > span { margin-left: 0 !important; } .post-content img { max-width: 100%; height: auto; width: auto; } .post-content .tr-caption-container img { margin-bottom: 12px; } .post-content iframe, .post-content embed { max-width: 100%; } .post-content .carousel-container { margin-bottom: 48px; } #main .post-content b { font-weight: 500; } /* These are the main paragraph spacing tweaks. */ #main .post-content br { content: ' '; display: block; padding: 4px; } .post-content .space { display: block; height: 8px; } .post-content iframe + .space, .post-content iframe + br { padding: 0 !important; } #main .post .jump-link { margin-bottom:10px; } .post-content img, .post-content iframe { margin: 30px 0 20px 0; } .post-content > img:first-child, .post-content > iframe:first-child { margin-top: 0; } .col-right .section { padding: 0 16px; } #aside { background:#fff; border:1px solid #eee; border-top: 0; } #aside .widget { margin:0; } #aside .widget h2, #ArchiveList .toggle + a.post-count-link { color: #212121; color: rgba(0,0,0,.87); font-weight: 400 !important; margin: 0; } #ArchiveList .toggle { float: right; } #ArchiveList .toggle .material-icons { padding-top: 4px; } #sidebar .tab { cursor: pointer; } #sidebar .tab .arrow { display: inline-block; float: right; } #sidebar .tab .icon { display: inline-block; vertical-align: top; height: 24px; width: 24px; margin-right: 13px; margin-left: -1px; margin-top: 1px; color: #757575; color: rgba(0,0,0,.54); } #sidebar .widget-content > :first-child { padding-top: 8px; } #sidebar .active .tab .arrow { -ms-transform: rotate(180deg); transform: rotate(180deg); } #sidebar .arrow { color: #757575; color: rgba(0,0,0,.54); } #sidebar .widget h2 { font-size: 14px; line-height: 24px; display: inline-block; } #sidebar .widget .BlogArchive { padding-bottom: 8px; } #sidebar .widget { border-bottom: 1px solid #eee; box-shadow: 0px 1px 0 white; margin-bottom: 0; padding: 14px 0; min-height: 20px; } #sidebar .widget:last-child { border-bottom: none; box-shadow: none; margin-bottom: 0; } #sidebar ul { margin: 0; padding: 0; } #sidebar ul li { list-style:none; padding:0; } #sidebar ul li a { line-height: 32px; } #sidebar .archive { background-image: url("data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABAAAAAYCAYAAADzoH0MAAAAGXRFWHRTb2Z0d2FyZQBBZG9iZSBJbWFnZVJlYWR5ccllPAAAAE1JREFUeNpiNDY23s9AAWBioBCwYBM8c+YMVsUmJibEGYBNMS5DaeMFfDYSZQA2v9I3FrB5AZeriI4FmnrBccCT8mhmGs1MwyAzAQQYAKEWG9zm9QFEAAAAAElFTkSuQmCC"); height: 24px; line-height: 24px; padding-left: 30px; } #sidebar .labels { background-image: url("data:image/png;base64,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"); height: 20px; line-height: 20px; padding-left: 30px; } #sidebar .rss a { background-image: url("data:image/png;base64,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"); } #sidebar .subscription a { background-image: url("data:image/png;base64,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"); } #sidebar-bottom { background: #f5f5f5; border-top:1px solid #eee; } #sidebar-bottom .widget { border-bottom: 1px solid #e0e0e0; padding: 15px 0; text-align: center; } #sidebar-bottom > div:last-child { border-bottom: 0; } #sidebar-bottom .text { line-height: 20px; } /* Home, forward, and backward pagination. */ .blog-pager { border-top : 1px #e0e0e0 solid; padding-top: 10px; margin-top: 15px; text-align: right !important; } #blog-pager { margin-botom: 0; margin-top: -14px; padding: 16px 0 0 0; } #blog-pager a { display: inline-block; } .blog-pager i.disabled { opacity: 0.2 !important; } .blog-pager i { color: black; margin-left: 16px; opacity: 0.54; } .blog-pager i:hover, .blog-pager i:active { opacity: 0.87; } #blog-pager-older-link, #blog-pager-newer-link { float: none; } .gplus-profile { background-color: #fafafa; border: 1px solid #eee; overflow: hidden; width: 212px; } .gplus-profile-inner { margin-left: -1px; margin-top: -1px; } /* Sidebar follow buttons. */ .followgooglewrapper { padding: 12px 0 0 0; } .loading { visibility: hidden; } .detail-page .post-footer .cmt_iframe_holder { padding-top: 40px !important; } /** Desktop **/ @media (max-width: 1200px) { .header-outer { height: 100px; } .nav { top: 60px; left: 40px; } .featured .title { line-height: 1em; } } @media (max-width: 900px) { .col-right { display: none; } .col-main { margin-right: 0; min-width: initial; } .footer-outer { display: none; } .cols-wrapper { min-width: initial; } .google-footer-outer { background-color: #f5f5f5; } #main .post .title a{ line-height: 1em; } } /** Custom for nav**/ @media (max-width: 820px) { .header-outer { height: 71px; } .nav { display: none; } } /** Tablet **/ @media (max-width: 712px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 40px; } } /* An extra breakpoint accommodating for long blog titles. */ @media (max-width: 600px) { .header-left { height: 100%; top: inherit; margin-top: 0; -webkit-transform: initial; transform: initial; } .header-title { margin-top: 18px; } .header-inner .google-logo { height: 40px; margin-top: 3px; } .header-inner .google-logo img { height: 30px; } .header-title { margin-left: 0; } .header-title h2 { font-size: 24px; line-height: 40px; } .header-desc { bottom: 24px; position: absolute; } } /** Mobile/small desktop window; also landscape. **/ @media (max-width: 480px), (max-height: 480px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 16px; } .cols-wrapper { margin-top: 0; } .featured { margin-top: 100px; } .post-header .publishdate, .post .post-content { font-size: 16px; } .post .post-content { line-height: 28px; margin-bottom: 30px; } .post { margin-top: 30px; } .byline-author { display: block; font-size: 12px; line-height: 24px; margin-top: 6px; } #main .post .title a { font-weight: 500; color: #4c4c4c; color: rgba(0,0,0,.70); } #main .post .post-header { padding-bottom: 12px; } #main .post .post-header .published { margin-bottom: -8px; margin-top: 3px; } .post .read-more { display: block; margin-top: 14px; } .post .tr-caption { font-size: 12px; } #main .post .title a { font-size: 20px; line-height: 30px; } .post-content iframe { /* iframe won't keep aspect ratio when scaled down. */ max-height: 240px; } .post-content .separator img, .post-content .tr-caption-container img, .post-content iframe { margin-left: -16px; max-width: inherit; width: calc(100% + 32px); } .post-content table, .post-content td { width: 100%; } #blog-pager { margin: 0; padding: 16px 0; } /** List page tweaks. **/ .list-page .post-original { display: none; } .list-page .post-summary { display: block; } .list-page .comment-container { display: none; } .list-page #blog-pager { padding-top: 0; border: 0; margin-top: -8px; } .list-page .label-footer { display: none; } .list-page #main .post .post-footer { border-bottom: 1px solid #eee; margin: -16px 0 0 0; padding: 0 0 20px 0; } .list-page .post .share { display: none; } /** Detail page tweaks. **/ .detail-page .post-footer .cmt_iframe_holder { padding-top: 32px !important; 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var a = axel * 10000000000000; document.write('<iframe src="https://2542116.fls.doubleclick.net/activityi;src=2542116;type=gblog;cat=googl0;ord=ord=' + a + '?" width="1" height="1" frameborder="0" style="display:none"></iframe>'); </script> <noscript> <img alt='' height='1' src='https://ad.doubleclick.net/ddm/activity/src=2542116;type=gblog;cat=googl0;ord=1?' width='1'/> </noscript>   <div class='header-outer'> <div class='header-inner'> <div class='section' id='header'><div class='widget Header' data-version='1' id='Header1'> <div class='header-left'> <div class='header-title'> <a class='google-logo' href='https://analytics.googleblog.com/?hl=en'> <img src="//4.bp.blogspot.com/-zPIetIdlxhM/WKbfEpWJJkI/AAAAAAAATXo/mThItnppPMAy95wK9aspY1gWpju-vQQXwCK4B/s1600/Google_Analytics_Solutions_Lockup_color.png"> </a> </div> <div class='header-desc'> </div> </div> </div></div> </div> <div class='nav'> <ul> <li><a href='http://analytics.blogspot.in/search/label/Analytics'>Analytics</a></li> <li><a href='http://analytics.blogspot.in/search/label/Tag%20Manager'>Tag Management</a></li> <li><a href='http://analytics.blogspot.in/search/label/Experimentation'>Experimentation</a></li> <li><a href='http://analytics.blogspot.in/search/label/Attribution'>Attribution</a></li> <li><a href='http://analytics.blogspot.in/search/label/Audiences'>Audiences</a></li> <li><a href='http://analytics.blogspot.in/search/label/Data%20Studio'>Data Studio</a></li> <li><a href='http://analytics.blogspot.in/search/label/Business%20Insights'>Insights</a></li> </ul> </div> </div>  <div class='cols-wrapper loading'> <div class='col-main-wrapper'> <div class='col-main'> <div class='featured'> <p class='feature-section'>FEATURED</p> <p class='feature-desc'>We’ve moved. For new posts about enterprise products, check out the new <a href='https://www.blog.google/products/marketingplatform/360/' target='_blank'>Google Marketing Platform blog</a>. For information on free products, follow our new <a href='https://www.blog.google/products/marketingplatform/analytics/' target='_blank'>Google Analytics products blog</a>. Don’t worry: We’ll still keep this blog around in case you want to check out past posts.</p> </div> <div class='section' id='main'><div class='widget Blog' data-version='1' id='Blog1'> <div class='post' data-id='2809206982618802133' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2016/11/data-studio-doubleclick-campaign.html?hl=en' itemprop='url' title='Data Studio: DoubleClick Campaign Manager Connector'> Data Studio: DoubleClick Campaign Manager Connector </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> November 30, 2016 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> Google Data Studio (beta) allows users to connect, transform, visualize, and share data no matter where it lives. Today we are happy to announce that DoubleClick Campaign Manager (DCM) customers can pull their data into Data Studio dashboards instantly!<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0Yy6loCwz7KRX7KBs117IiKkddgWnt2Xq4HKQ7p9v-YNhPHCMOZxhW2qFHFVNz-J7sWilU8xgK8sg47U1Cmv__Yb2294k9WpHZ0a2xc8Y9GTD7Dhp7PHYDdXPCXS_s8pVG2UW/s1600/DCM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="478" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0Yy6loCwz7KRX7KBs117IiKkddgWnt2Xq4HKQ7p9v-YNhPHCMOZxhW2qFHFVNz-J7sWilU8xgK8sg47U1Cmv__Yb2294k9WpHZ0a2xc8Y9GTD7Dhp7PHYDdXPCXS_s8pVG2UW/s640/DCM.png" width="640" /></a></div> <br /> With this new connector, DCM customers no longer need to import data into spreadsheets. Users can now quickly create dashboards with over 50 DCM metrics and dimensions. These dashboards are an effective way to track and optimize campaign performance and share reports with client and agency stakeholders.<br /> <br /> <b>Creating a new report with DCM data</b><br /> Ready to get started? The first step is to connect to your DCM network or advertiser through the <a href="https://datastudio.google.com/u/0/#/org//navigation/datasources" target="_blank">Data Sources page</a>.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> </div> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6v9_feuGr3BwUxOrSeXs9cxnjyrOG30hCyFdoHUYIwkNktjK7KaHjqpbum4IxyBm0u63Zoy5B3hcZM-i98-eyDCYl_8sNam6EAjylscO-QGu1G0lDC0Y-OcDHOzHcYQ0fE_8-/s1600/data+sources.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="342" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6v9_feuGr3BwUxOrSeXs9cxnjyrOG30hCyFdoHUYIwkNktjK7KaHjqpbum4IxyBm0u63Zoy5B3hcZM-i98-eyDCYl_8sNam6EAjylscO-QGu1G0lDC0Y-OcDHOzHcYQ0fE_8-/s640/data+sources.jpg" width="640" /></a></div> <br /> <br /> Next you can create a new report from scratch or use our <a href="https://datastudio.google.com/c/u/0/#/org/UTgoe29uR0C3F1FBAYBSww/reporting/0B_U5RNpwhcE6MjNKc1RzdFlmelk/page/cys/preview" target="_blank">DCM template</a>. With just a few clicks, the dashboard is populated with your data.<br /> <br /> <b>Want to learn more? Looking for a new connector in Data Studio?</b><br /> <b><br /></b> To learn more about the new DCM connector, please visit our <a href="https://support.google.com/360suite/datastudio/answer/7245540" target="_blank">Help Center </a>or post your questions in the <a href="https://www.en.advertisercommunity.com/t5/Data-Studio-Reports/bd-p/Data-Studio" target="_blank">Data Studio community forums</a>.<br /> <br /> Is there a specific data service you wish to be able to access and visualize through Data Studio? We welcome your feedback via the <a href="https://docs.google.com/forms/d/e/1FAIpQLScOmDe8WFhZa0CJ87Sn0X_OTLHOYQHB_kpqvE4gA-PV-vk6Fw/viewform?c=0&w=1" target="_blank">connector feedback form</a> — we read all responses and use them to prioritize new connectors.<br /> <br /> Happy reporting!<br /> <br /> The Data Studio team<br /> <br /> <span class="byline-author">Posted by Alon Gotesman, Google Data Studio team</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> Google Data Studio (beta) allows users to connect, transform, visualize, and share data no matter where it lives. Today we are happy to announce that DoubleClick Campaign Manager (DCM) customers can pull their data into Data Studio dashboards instantly!<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0Yy6loCwz7KRX7KBs117IiKkddgWnt2Xq4HKQ7p9v-YNhPHCMOZxhW2qFHFVNz-J7sWilU8xgK8sg47U1Cmv__Yb2294k9WpHZ0a2xc8Y9GTD7Dhp7PHYDdXPCXS_s8pVG2UW/s1600/DCM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="478" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0Yy6loCwz7KRX7KBs117IiKkddgWnt2Xq4HKQ7p9v-YNhPHCMOZxhW2qFHFVNz-J7sWilU8xgK8sg47U1Cmv__Yb2294k9WpHZ0a2xc8Y9GTD7Dhp7PHYDdXPCXS_s8pVG2UW/s640/DCM.png" width="640" /></a></div> <br /> With this new connector, DCM customers no longer need to import data into spreadsheets. Users can now quickly create dashboards with over 50 DCM metrics and dimensions. These dashboards are an effective way to track and optimize campaign performance and share reports with client and agency stakeholders.<br /> <br /> <b>Creating a new report with DCM data</b><br /> Ready to get started? The first step is to connect to your DCM network or advertiser through the <a href="https://datastudio.google.com/u/0/#/org//navigation/datasources" target="_blank">Data Sources page</a>.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> </div> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6v9_feuGr3BwUxOrSeXs9cxnjyrOG30hCyFdoHUYIwkNktjK7KaHjqpbum4IxyBm0u63Zoy5B3hcZM-i98-eyDCYl_8sNam6EAjylscO-QGu1G0lDC0Y-OcDHOzHcYQ0fE_8-/s1600/data+sources.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="342" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6v9_feuGr3BwUxOrSeXs9cxnjyrOG30hCyFdoHUYIwkNktjK7KaHjqpbum4IxyBm0u63Zoy5B3hcZM-i98-eyDCYl_8sNam6EAjylscO-QGu1G0lDC0Y-OcDHOzHcYQ0fE_8-/s640/data+sources.jpg" width="640" /></a></div> <br /> <br /> Next you can create a new report from scratch or use our <a href="https://datastudio.google.com/c/u/0/#/org/UTgoe29uR0C3F1FBAYBSww/reporting/0B_U5RNpwhcE6MjNKc1RzdFlmelk/page/cys/preview" target="_blank">DCM template</a>. With just a few clicks, the dashboard is populated with your data.<br /> <br /> <b>Want to learn more? Looking for a new connector in Data Studio?</b><br /> <b><br /></b> To learn more about the new DCM connector, please visit our <a href="https://support.google.com/360suite/datastudio/answer/7245540" target="_blank">Help Center </a>or post your questions in the <a href="https://www.en.advertisercommunity.com/t5/Data-Studio-Reports/bd-p/Data-Studio" target="_blank">Data Studio community forums</a>.<br /> <br /> Is there a specific data service you wish to be able to access and visualize through Data Studio? We welcome your feedback via the <a href="https://docs.google.com/forms/d/e/1FAIpQLScOmDe8WFhZa0CJ87Sn0X_OTLHOYQHB_kpqvE4gA-PV-vk6Fw/viewform?c=0&w=1" target="_blank">connector feedback form</a> — we read all responses and use them to prioritize new connectors.<br /> <br /> Happy reporting!<br /> <br /> The Data Studio team<br /> <br /> <span class="byline-author">Posted by Alon Gotesman, Google Data Studio team</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2016/11/data-studio-doubleclick-campaign.html?hl=en'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Data Studio: DoubleClick Campaign Manager Connector&url=https://analytics.googleblog.com/2016/11/data-studio-doubleclick-campaign.html?hl=en&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2016/11/data-studio-doubleclick-campaign.html?hl=en'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='6531173677657772639' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2016/11/rethinking-marketing-measurement-from.html?hl=en' itemprop='url' title='Rethinking Marketing Measurement from the Ground Up'> Rethinking Marketing Measurement from the Ground Up </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> November 29, 2016 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <div> From the moment smartphones touched human hands, they began to change how people interact with brands. It happened slowly at first … but today 91 percent of smartphone users turn to their phone for ideas while doing a task.<sup><span style="font-size: xx-small;">1</span></sup></div> <br /> <br /> <div> Consumers expect more of marketers now. They expect brands to answer their questions and deliver the exact experiences they want at the <a href="https://www.thinkwithgoogle.com/collections/micromoments.html" target="_blank">moments they need to know, go, do, or buy</a> things. They expect this across all screens and all touch points, over hundreds of interactions on their journeys.</div> <br /> <br /> <div> This means there are three questions marketers should be asking:</div> <ol> <li>Is our brand useful to consumers at every touch point?</li> <li>How can we measure our usefulness?</li> <li>How can we be even more useful tomorrow?</li> </ol> <div> To deliver, enterprise marketers need a new approach to measurement that shows them the entire customer journey and lets them see what’s working at each step along the way. The problem is that many of our measurement tools and metrics were created for a desktop world at a time when marketing focused on channel performance.</div> <br /> <br /> <div> Today we need an understanding of our audiences across devices and channels. That means taking into account the impact of mobile online and offline, quickly spotting insights, and trying new ways to provide better customer experiences.</div> <br /> <br /> <div> <strong>Breaking Down the Data Silos</strong></div> <div> A car shopper today can have hundreds of digital interactions — or in this case <a href="https://www.thinkwithgoogle.com/articles/consumer-car-buying-process-reveals-auto-marketing-opportunities.html" target="_blank">900-plus interactions</a> — before buying. Each one of those moments is an opportunity for a brand to be useful. And each one leaves its own data trail.</div> <br /> <br /> <div> But companies that look at data channel by channel, in a silo, can miss the forest for the trees. We need to break down measurement and strategy silos and create an integrated view of the consumer’s journey. It’s likely you have found yourself in a debate with colleagues about metrics and campaign results and thought, “It’s not about what matters to channel X — we need to zoom out to see the whole picture and do what’s best for our customers.”</div> <br /> <br /> <div> The truth is that the future of enterprise measurement depends on people and departments, tools and systems, all talking to each other and sharing insights in real time about what customers want most.</div> <br /> <br /> <div> <strong>From Silos to Synthesis</strong></div> <div> So if we know that one session and one click doesn’t tell the full story … and if we want to connect consumer behavior dots over time … where do we start? The best place is with the classic question “What outcomes are we trying to achieve?” But then instead of saying “How do we reach our goals?” let’s ask: “How do we measure success?”</div> <br /> <br /> <div> Key performance indicators (KPIs) have to reflect the <a href="https://www.thinkwithgoogle.com/articles/measurement-growth-mobile-first-world.html" target="_blank">new objectives of the mobile-first world</a>. Marketers who link their metrics to business results are three times more likely to hit revenue goals than those who don’t, according to a <a href="https://www.google.com/analytics/resources/whitepaper-discover-how-marketing-analytics-increases-business-performance.html?utm_source=ga-blog&utm_medium=blog&utm_campaign=2016-q4-gbl-all-ga360-suite&utm_content=hbr-rethink-measurement-growth" target="_blank">Forrester report</a>.<sup><span style="font-size: xx-small;">2</span></sup></div> <br /> <br /> <div> And while more data is always great, what marketers really need are more insights. That’s why the question “What’s working?” is so crucial. If that car buyer sees a TV commercial for a small sedan or pickup truck and searches for reviews and mileage ratings on his or her mobile phone, watches videos about special features, visits a dealer for a test-drive, and then finally buys a month later, marketers must find a way to bridge the gaps between TV airings and search lift, and display ads and video views, to see where the real influence happened.</div> <br /> <br /> <div> How much credit should mobile get? How many touch points were there? Marketers need to know. And if the gaps can’t be filled perfectly, we should get comfortable with new proxies that will give us a sturdy estimate instead.</div> <br /> <br /> <div> <strong>Marketers, Mobile, and Tomorrow</strong></div> <div> Evolution is a good thing, even if <a href="https://analytics.googleblog.com/2016/11/falling-in-love-with-measurement.html" target="_blank">measuring in new ways can be awkward at first</a>. Measurement and marketing go hand in hand — both have to keep pace with the vastly rising expectations of mobile-first consumers. Discomfort means you’re working to stay ahead.</div> <br /> <br /> <div> So, take stock of what you measure and how you measure. Ask if those KPIs account for all the ways consumers may engage with your brand. If not, ask yourself why you’re measuring them in the first place. Focus on the outcomes you want and map your new metrics back to your strategy.</div> <br /> <br /> <div> Smartphones have already changed how people interact with brands, and they’ll surely alter those interactions even more in years to come. We can’t predict how. But we can say that the brands that measure the results of those changes first will have a major edge over those that don’t. Measurement isn’t what happens at the end; it’s where the smarter and more successful future begins.</div> <br /> <br /> <div> <strong>Download “<a href="http://get.google.com/hbrinsightsreport/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2016-q4-gbl-all-ga360-suite&utm_content=hbr-rethink-measurement-growth" target="_blank">Measuring Marketing Insights</a>,” a collection of Harvard Business Review Insight Center articles, to read more about best practices and case studies on enterprise marketing and analytics.</strong></div> <br /> <br /> <div> <em>A version of this article first appeared as <a href="https://hbr.org/sponsored/2016/08/rethinking-marketing-measurement-from-the-ground-up" target="_blank">sponsor content</a> on HBR.org in August 2016.</em></div> <br /> <br /> <div> <span style="font-size: xx-small;"><sup>1</sup>Source: Google/Ipsos, “Consumers in the Micro-Moment” study, March 2015.</span></div> <div> <span style="font-size: xx-small;"><sup>2</sup>Source: Forrester, “Discover How Marketing Analytics Increases Business Performance,” March 2016</span></div> <br /> <br /> <span class="byline-author">Posted by Matt Lawson, Director of Marketing, Performance Ads at Google</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <div> From the moment smartphones touched human hands, they began to change how people interact with brands. It happened slowly at first … but today 91 percent of smartphone users turn to their phone for ideas while doing a task.<sup><span style="font-size: xx-small;">1</span></sup></div> <br /> <br /> <div> Consumers expect more of marketers now. They expect brands to answer their questions and deliver the exact experiences they want at the <a href="https://www.thinkwithgoogle.com/collections/micromoments.html" target="_blank">moments they need to know, go, do, or buy</a> things. They expect this across all screens and all touch points, over hundreds of interactions on their journeys.</div> <br /> <br /> <div> This means there are three questions marketers should be asking:</div> <ol> <li>Is our brand useful to consumers at every touch point?</li> <li>How can we measure our usefulness?</li> <li>How can we be even more useful tomorrow?</li> </ol> <div> To deliver, enterprise marketers need a new approach to measurement that shows them the entire customer journey and lets them see what’s working at each step along the way. The problem is that many of our measurement tools and metrics were created for a desktop world at a time when marketing focused on channel performance.</div> <br /> <br /> <div> Today we need an understanding of our audiences across devices and channels. That means taking into account the impact of mobile online and offline, quickly spotting insights, and trying new ways to provide better customer experiences.</div> <br /> <br /> <div> <strong>Breaking Down the Data Silos</strong></div> <div> A car shopper today can have hundreds of digital interactions — or in this case <a href="https://www.thinkwithgoogle.com/articles/consumer-car-buying-process-reveals-auto-marketing-opportunities.html" target="_blank">900-plus interactions</a> — before buying. Each one of those moments is an opportunity for a brand to be useful. And each one leaves its own data trail.</div> <br /> <br /> <div> But companies that look at data channel by channel, in a silo, can miss the forest for the trees. We need to break down measurement and strategy silos and create an integrated view of the consumer’s journey. It’s likely you have found yourself in a debate with colleagues about metrics and campaign results and thought, “It’s not about what matters to channel X — we need to zoom out to see the whole picture and do what’s best for our customers.”</div> <br /> <br /> <div> The truth is that the future of enterprise measurement depends on people and departments, tools and systems, all talking to each other and sharing insights in real time about what customers want most.</div> <br /> <br /> <div> <strong>From Silos to Synthesis</strong></div> <div> So if we know that one session and one click doesn’t tell the full story … and if we want to connect consumer behavior dots over time … where do we start? The best place is with the classic question “What outcomes are we trying to achieve?” But then instead of saying “How do we reach our goals?” let’s ask: “How do we measure success?”</div> <br /> <br /> <div> Key performance indicators (KPIs) have to reflect the <a href="https://www.thinkwithgoogle.com/articles/measurement-growth-mobile-first-world.html" target="_blank">new objectives of the mobile-first world</a>. Marketers who link their metrics to business results are three times more likely to hit revenue goals than those who don’t, according to a <a href="https://www.google.com/analytics/resources/whitepaper-discover-how-marketing-analytics-increases-business-performance.html?utm_source=ga-blog&utm_medium=blog&utm_campaign=2016-q4-gbl-all-ga360-suite&utm_content=hbr-rethink-measurement-growth" target="_blank">Forrester report</a>.<sup><span style="font-size: xx-small;">2</span></sup></div> <br /> <br /> <div> And while more data is always great, what marketers really need are more insights. That’s why the question “What’s working?” is so crucial. If that car buyer sees a TV commercial for a small sedan or pickup truck and searches for reviews and mileage ratings on his or her mobile phone, watches videos about special features, visits a dealer for a test-drive, and then finally buys a month later, marketers must find a way to bridge the gaps between TV airings and search lift, and display ads and video views, to see where the real influence happened.</div> <br /> <br /> <div> How much credit should mobile get? How many touch points were there? Marketers need to know. And if the gaps can’t be filled perfectly, we should get comfortable with new proxies that will give us a sturdy estimate instead.</div> <br /> <br /> <div> <strong>Marketers, Mobile, and Tomorrow</strong></div> <div> Evolution is a good thing, even if <a href="https://analytics.googleblog.com/2016/11/falling-in-love-with-measurement.html" target="_blank">measuring in new ways can be awkward at first</a>. Measurement and marketing go hand in hand — both have to keep pace with the vastly rising expectations of mobile-first consumers. Discomfort means you’re working to stay ahead.</div> <br /> <br /> <div> So, take stock of what you measure and how you measure. Ask if those KPIs account for all the ways consumers may engage with your brand. If not, ask yourself why you’re measuring them in the first place. Focus on the outcomes you want and map your new metrics back to your strategy.</div> <br /> <br /> <div> Smartphones have already changed how people interact with brands, and they’ll surely alter those interactions even more in years to come. We can’t predict how. But we can say that the brands that measure the results of those changes first will have a major edge over those that don’t. Measurement isn’t what happens at the end; it’s where the smarter and more successful future begins.</div> <br /> <br /> <div> <strong>Download “<a href="http://get.google.com/hbrinsightsreport/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2016-q4-gbl-all-ga360-suite&utm_content=hbr-rethink-measurement-growth" target="_blank">Measuring Marketing Insights</a>,” a collection of Harvard Business Review Insight Center articles, to read more about best practices and case studies on enterprise marketing and analytics.</strong></div> <br /> <br /> <div> <em>A version of this article first appeared as <a href="https://hbr.org/sponsored/2016/08/rethinking-marketing-measurement-from-the-ground-up" target="_blank">sponsor content</a> on HBR.org in August 2016.</em></div> <br /> <br /> <div> <span style="font-size: xx-small;"><sup>1</sup>Source: Google/Ipsos, “Consumers in the Micro-Moment” study, March 2015.</span></div> <div> <span style="font-size: xx-small;"><sup>2</sup>Source: Forrester, “Discover How Marketing Analytics Increases Business Performance,” March 2016</span></div> <br /> <br /> <span class="byline-author">Posted by Matt Lawson, Director of Marketing, Performance Ads at Google</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2016/11/rethinking-marketing-measurement-from.html?hl=en'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Rethinking Marketing Measurement from the Ground Up&url=https://analytics.googleblog.com/2016/11/rethinking-marketing-measurement-from.html?hl=en&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2016/11/rethinking-marketing-measurement-from.html?hl=en'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='1340127072047357720' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2016/11/falling-in-love-with-measurement.html?hl=en' itemprop='url' title='Falling in Love With Measurement'> Falling in Love With Measurement </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> November 17, 2016 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <h3 style="text-align: left;"> Why aren't more marketers measuring their campaigns? </h3> <div style="text-align: left;"> <br /></div> <div style="text-align: left;"> If Marketing and Measurement had a relationship status in today’s mobile-first world, it would be: "It's complicated." They've been sitting at the same table at lunch, there's been some small talk in the hall … but they haven't really gotten comfortable together.<br /> <br /> Which is a shame, because these two are <em>perfect</em> for each other.<br /> <br /> <h3 style="text-align: left;"> Connecting the dots </h3> Consumers often have dozens or even <a href="https://www.thinkwithgoogle.com/articles/consumer-car-buying-process-reveals-auto-marketing-opportunities.html" target="_blank">hundreds of digital interactions</a> before they buy something today. The sheer amount of data created is staggering. There are more than enough dots to be connected for full visibility into the customer journey.<br /> <br /> But, as much data as marketers collect today, the truth is many still struggle to make sense of it all. In some companies, you could say Marketing and Measurement find themselves sitting at opposite ends of the couch. <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzFrHtsiSt-FLPz8odju3nBfTxiqEtWT9X23JtIYN5ormyskwhDMtLX9S4qFrV5EcXgiKXZLyEWnKG1pf9Qoujzf1ryhBey38651gnlbgiZy-JDQ7lZ4BeXXQySm4nqdEZow5p/s1600/google-HBR-concept-1-v2-FINAL-Loop.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="382" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzFrHtsiSt-FLPz8odju3nBfTxiqEtWT9X23JtIYN5ormyskwhDMtLX9S4qFrV5EcXgiKXZLyEWnKG1pf9Qoujzf1ryhBey38651gnlbgiZy-JDQ7lZ4BeXXQySm4nqdEZow5p/s400/google-HBR-concept-1-v2-FINAL-Loop.gif" width="400" /></a></div> <br /></div> <div class="separator" style="clear: both; text-align: center;"> </div> Only 5 out of 10 marketers said they think about measurement while developing campaign strategy, a recent survey of marketing decision-makers shows.<sup><span style="font-size: xx-small;">1</span></sup> If you don't define your measurement goals from the beginning, you may not collect the right data — and understand what's working and what isn't.<br /> <br /> Marketing and Measurement should get cozier sooner: at the front-end of the campaign process, while developing strategy. Yet, too many marketers said they think about measurement while building materials and assets (nearly 16%), after the campaign has deployed (9%), or even after the campaign has finished (nearly 6%). What’s more, 16% of the survey respondents said they don’t measure their campaigns at all.<sup><span style="font-size: xx-small;">2</span></sup> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYgGONZpnnFc0bSrhtmKJIMVUVzBdOuHo0i-l68PC-zr88OgqJWqqO_67Rwu_ji4sVNXQgqDZEk_D6CFeZiQunnDTtFdE7CHZtQRV3W2gVOpdSPgfYvgKKG8ajOtU_2acjbu_J/s1600/GA+360+Suite_Measurement+in+Campaign_GS+Chart.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="386" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYgGONZpnnFc0bSrhtmKJIMVUVzBdOuHo0i-l68PC-zr88OgqJWqqO_67Rwu_ji4sVNXQgqDZEk_D6CFeZiQunnDTtFdE7CHZtQRV3W2gVOpdSPgfYvgKKG8ajOtU_2acjbu_J/s640/GA+360+Suite_Measurement+in+Campaign_GS+Chart.png" width="640" /></a></div> Clearly, it's time for a relationship makeover. If you're ready to play matchmaker in your own organization, try starting a strategic conversation between Marketing and Measurement with these three questions:<br /> <br /> <ol style="text-align: left;"> <li>Are we measuring the consumer interactions that <em>really</em> matter?</li> <li>How quickly can we spot the key insights hidden in this data?</li> <li>How do we turn those insights into better customer experiences? </li> </ol> <br /> When we close the gap between Measurement and Marketing, we can not only answer the question “How are we doing?” but <em>also</em> the more important question, “How can we do better?”<br /> <br /> <h3 style="text-align: left;"> Going steady </h3> It doesn't <em>have</em> to be complicated. When <a href="https://analytics.googleblog.com/2016/09/announcing-smart-fast-acting-analytics-for-everyone.html" target="_blank">Marketing and Measurement go hand-in-hand</a> throughout the customer journey, it can lead to more useful insights, higher revenues, and better experiences for everybody.<br /> <br /> As Matt Lawson, Google's Managing Director of Ads Marketing, says, “<a href="https://hbr.org/sponsored/2016/08/rethinking-marketing-measurement-from-the-ground-up" target="_blank">Measurement isn’t what happens at the end</a>; it’s where the smarter and more successful future begins.”<sup><span style="font-size: xx-small;">3</span></sup><br /> <sup><br /></sup> <br /> <div style="text-align: center;"> <div style="text-align: left;"> <strong>Download <a href="http://get.google.com/hbrinsightsreport/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2016-q4-gbl-all-ga360-suite&utm_content=marketing-measurement-relationship" target="_blank">“Measuring Marketing Insights,” a collection of Harvard Business Review articles</a> offering best practices and insights on measurement, analytics, and how to turn data into action.</strong> </div> </div> <span style="font-size: xx-small;"><sup><br /></sup></span> <span style="font-size: xx-small;"><sup>1-2</sup>Source: Google Surveys, "Measurement in Campaign Timeline", Base: 1,092 marketing executives, U.S., August 2016. <br /><sup>3</sup>Harvard Business Review, “Rethink Measurement From the Ground Up,” sponsor content from Google Analytics 360 Suite, August 2016.</span><br /> <br /> <span class="byline-author">Posted by Karen Budell, Content Marketing Manager, Google Analytics 360 Suite</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <h3 style="text-align: left;"> Why aren't more marketers measuring their campaigns? </h3> <div style="text-align: left;"> <br /></div> <div style="text-align: left;"> If Marketing and Measurement had a relationship status in today’s mobile-first world, it would be: "It's complicated." They've been sitting at the same table at lunch, there's been some small talk in the hall … but they haven't really gotten comfortable together.<br /> <br /> Which is a shame, because these two are <em>perfect</em> for each other.<br /> <br /> <h3 style="text-align: left;"> Connecting the dots </h3> Consumers often have dozens or even <a href="https://www.thinkwithgoogle.com/articles/consumer-car-buying-process-reveals-auto-marketing-opportunities.html" target="_blank">hundreds of digital interactions</a> before they buy something today. The sheer amount of data created is staggering. There are more than enough dots to be connected for full visibility into the customer journey.<br /> <br /> But, as much data as marketers collect today, the truth is many still struggle to make sense of it all. In some companies, you could say Marketing and Measurement find themselves sitting at opposite ends of the couch. <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzFrHtsiSt-FLPz8odju3nBfTxiqEtWT9X23JtIYN5ormyskwhDMtLX9S4qFrV5EcXgiKXZLyEWnKG1pf9Qoujzf1ryhBey38651gnlbgiZy-JDQ7lZ4BeXXQySm4nqdEZow5p/s1600/google-HBR-concept-1-v2-FINAL-Loop.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="382" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzFrHtsiSt-FLPz8odju3nBfTxiqEtWT9X23JtIYN5ormyskwhDMtLX9S4qFrV5EcXgiKXZLyEWnKG1pf9Qoujzf1ryhBey38651gnlbgiZy-JDQ7lZ4BeXXQySm4nqdEZow5p/s400/google-HBR-concept-1-v2-FINAL-Loop.gif" width="400" /></a></div> <br /></div> <div class="separator" style="clear: both; text-align: center;"> </div> Only 5 out of 10 marketers said they think about measurement while developing campaign strategy, a recent survey of marketing decision-makers shows.<sup><span style="font-size: xx-small;">1</span></sup> If you don't define your measurement goals from the beginning, you may not collect the right data — and understand what's working and what isn't.<br /> <br /> Marketing and Measurement should get cozier sooner: at the front-end of the campaign process, while developing strategy. Yet, too many marketers said they think about measurement while building materials and assets (nearly 16%), after the campaign has deployed (9%), or even after the campaign has finished (nearly 6%). What’s more, 16% of the survey respondents said they don’t measure their campaigns at all.<sup><span style="font-size: xx-small;">2</span></sup> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYgGONZpnnFc0bSrhtmKJIMVUVzBdOuHo0i-l68PC-zr88OgqJWqqO_67Rwu_ji4sVNXQgqDZEk_D6CFeZiQunnDTtFdE7CHZtQRV3W2gVOpdSPgfYvgKKG8ajOtU_2acjbu_J/s1600/GA+360+Suite_Measurement+in+Campaign_GS+Chart.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="386" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYgGONZpnnFc0bSrhtmKJIMVUVzBdOuHo0i-l68PC-zr88OgqJWqqO_67Rwu_ji4sVNXQgqDZEk_D6CFeZiQunnDTtFdE7CHZtQRV3W2gVOpdSPgfYvgKKG8ajOtU_2acjbu_J/s640/GA+360+Suite_Measurement+in+Campaign_GS+Chart.png" width="640" /></a></div> Clearly, it's time for a relationship makeover. If you're ready to play matchmaker in your own organization, try starting a strategic conversation between Marketing and Measurement with these three questions:<br /> <br /> <ol style="text-align: left;"> <li>Are we measuring the consumer interactions that <em>really</em> matter?</li> <li>How quickly can we spot the key insights hidden in this data?</li> <li>How do we turn those insights into better customer experiences? </li> </ol> <br /> When we close the gap between Measurement and Marketing, we can not only answer the question “How are we doing?” but <em>also</em> the more important question, “How can we do better?”<br /> <br /> <h3 style="text-align: left;"> Going steady </h3> It doesn't <em>have</em> to be complicated. When <a href="https://analytics.googleblog.com/2016/09/announcing-smart-fast-acting-analytics-for-everyone.html" target="_blank">Marketing and Measurement go hand-in-hand</a> throughout the customer journey, it can lead to more useful insights, higher revenues, and better experiences for everybody.<br /> <br /> As Matt Lawson, Google's Managing Director of Ads Marketing, says, “<a href="https://hbr.org/sponsored/2016/08/rethinking-marketing-measurement-from-the-ground-up" target="_blank">Measurement isn’t what happens at the end</a>; it’s where the smarter and more successful future begins.”<sup><span style="font-size: xx-small;">3</span></sup><br /> <sup><br /></sup> <br /> <div style="text-align: center;"> <div style="text-align: left;"> <strong>Download <a href="http://get.google.com/hbrinsightsreport/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2016-q4-gbl-all-ga360-suite&utm_content=marketing-measurement-relationship" target="_blank">“Measuring Marketing Insights,” a collection of Harvard Business Review articles</a> offering best practices and insights on measurement, analytics, and how to turn data into action.</strong> </div> </div> <span style="font-size: xx-small;"><sup><br /></sup></span> <span style="font-size: xx-small;"><sup>1-2</sup>Source: Google Surveys, "Measurement in Campaign Timeline", Base: 1,092 marketing executives, U.S., August 2016. <br /><sup>3</sup>Harvard Business Review, “Rethink Measurement From the Ground Up,” sponsor content from Google Analytics 360 Suite, August 2016.</span><br /> <br /> <span class="byline-author">Posted by Karen Budell, Content Marketing Manager, Google Analytics 360 Suite</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2016/11/falling-in-love-with-measurement.html?hl=en'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Falling in Love With Measurement&url=https://analytics.googleblog.com/2016/11/falling-in-love-with-measurement.html?hl=en&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2016/11/falling-in-love-with-measurement.html?hl=en'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='5468010960669858713' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2016/11/introducing-firebase-demo-project.html?hl=en' itemprop='url' title='Introducing the Firebase Demo Project'> Introducing the Firebase Demo Project </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> November 10, 2016 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <blockquote class="tr_bq" style="text-align: center;"> "All genuine learning comes from experience" - John Dewey</blockquote> Earlier this year we <a href="https://firebase.googleblog.com/2016/05/firebase-expands-to-become-unified-app-platform.html?utm_campaign=Firebase_demo_project_en_11-10-16_&utm_source=GA&utm_medium=blog" target="_blank">introduced Firebase</a>: a unified app platform for Android, iOS and mobile web development. It includes tools to help you develop faster, improve app quality, acquire and engage users, and monetize apps. There are many resources available to learn Firebase, from <a href="https://firebase.google.com/docs/" target="_blank">documentation</a>, <a href="https://firebase.google.com/docs/android/setup" target="_blank">guides</a> and free training courses (<a href="https://www.udacity.com/course/ud0352" target="_blank">Android</a> and <a href="https://www.udacity.com/course/ud0351" target="_blank">iOS</a>) we created, to advice from the <a href="https://groups.google.com/forum/#!forum/firebase-talk" target="_blank">Firebase community</a>. However, there is nothing quite like learning through practical experience. To address this we’ve launched a fully functional Firebase Demo Project, available to everyone from today (<a href="https://support.google.com/firebase/answer/7157552?hl=en&GA%20Education&utm_medium=affiliate&utm_content=GA%20Blog%20Top%20Link&utm_medium=affiliate&utm_campaign=Firebase%20Demo%20Project%20EN-10-11-16" target="_blank">get access here</a>). <br /> <br /> The Demo Project includes data from Flood It! (<a href="https://play.google.com/store/apps/details?id=com.labpixies.flood&hl=en" target="_blank">Android</a> and <a href="https://itunes.apple.com/us/app/flood-it!/id476943146?mt=8" target="_blank">iOS</a>), a real puzzle game in which you have to flood the whole game board with one color in less than the allowed steps. Therefore, the data in the Firebase demo project is typical of what you might see for a gaming app with in-app purchases. It includes the following kinds of information:<br /> <ul style="text-align: left;"> <li>Analytics: Attribution data, key events, cohorts and funnel reporting. This includes data about first opens (think of these like installs), in-app purchases, and more.</li> <li>Remote Config: The parameters that control the app experience as well as the conditions which define which users receive which parameter values.</li> <li>Test Lab: The automated test results from running the app on numerous device/OS combinations for quality assurance purposes.</li> <li>Crash: Details on various crashes which have occurred in the app, including callstacks and device information.</li> <li>Notifications: The notification campaigns that were sent to users to re-engage them. This includes data about the number of messages sent, opened and the number of conversions attributed to each campaign.</li> </ul> <div style="text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifGK20SKvu-toQt9R88ob5iX7Qv45-Ns0QwSFuqeyXeVaKHib4OAG_7cqkHThAGaqWg7VSu-eZICQqndpCcruFg_y2SM71Dn6NpBdFdysoGanUPcd1cw_VWsVLWZxRd_tetSeM/s1600/Firebase+Demo+Screenshot.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="216" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifGK20SKvu-toQt9R88ob5iX7Qv45-Ns0QwSFuqeyXeVaKHib4OAG_7cqkHThAGaqWg7VSu-eZICQqndpCcruFg_y2SM71Dn6NpBdFdysoGanUPcd1cw_VWsVLWZxRd_tetSeM/s400/Firebase+Demo+Screenshot.png" width="400" /></a><br /> Firebase Demo Project: Analytics Dashboard</div> <blockquote class="tr_bq"> <blockquote class="tr_bq"> <div style="text-align: left;"> <i>"Since the launch of Firebase we have been excited to continually build hands-on experience with its many features. Especially with the freely included and unlimited analytics solution for mobile apps, Firebase Analytics. The Firebase Demo Project has helped our team do just that and similar to what we've done with the Google Analytics Demo Account, we've incorporated the Firebase Demo Project within <a href="http://www.periscopix.co.uk/analytics/firebase-analytics/?utm_source=GA%20Blog&utm_medium=affiliate&utm_campaign=Firebase%20Demo%20Project%20EN-10-11-16" target="_blank">our training programs</a>. This plays a critical part in helping our clients maximise their familiarity with Firebase." - Ben Gott, Analytics Director, Periscopix</i></div> </blockquote> </blockquote> <b>Self-Learning </b><br /> <br /> The Demo Project is useful for exploring Firebase features and reports. Here are a few things you can do with it:<br /> <br /> <ul style="text-align: left;"> <li>View all standard Analytics reports populated with real data from the Flood It! app</li> <li>Dissect Analytics reports by applying a variety of filters</li> <li>See which ad campaigns are driving the most valuable users to the app</li> <li>Track crashes and their impact on end users, and understand the steps that led to them</li> <li>See the full notifications funnel for notifications sent from the Firebase Console</li> <li>View Remote Config parameters to see how values are varied based on targeting parameters, especially feature flags and percent targeting for staging and Analytics audience targeting for customization</li> <li>See test results from testing the app on real physical and virtual devices in the Firebase Test Lab</li> </ul> <br /> <b>Education Programs</b><br /> If you’re an educator trying to teach others to use Firebase then we encourage you to use the Demo Project within your course. For example, you can create practical exercises that students can complete using the Demo Project. <br /> <br /> <b>Access the Demo Project</b><br /> You can get access to the Demo Project and learn more about it, from <a href="https://support.google.com/firebase/answer/7157552?hl=en&GA%20Education&utm_medium=affiliate&utm_content=GA%20Blog%20Bottom%20Link&utm_medium=affiliate&utm_campaign=Firebase%20Demo%20Project%20EN-10-11-16" target="_blank">this help article</a>. If you need some help, or have ideas to make the Demo Project more useful, please share it with the <a href="https://www.en.advertisercommunity.com/t5/Google-Analytics-Reports/Firebase-Demo-Project-FAQs-and-Feature-Requests/td-p/860018" target="_blank">Google Analytics Community</a>. We hope the Demo Project gives you a practical way to try new features and learn about Firebase. <br /> <br /> Happy analyzing!<br /> Posted by Deepak Aujla & Steve Ganem, Google Analytics team</div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <blockquote class="tr_bq" style="text-align: center;"> "All genuine learning comes from experience" - John Dewey</blockquote> Earlier this year we <a href="https://firebase.googleblog.com/2016/05/firebase-expands-to-become-unified-app-platform.html?utm_campaign=Firebase_demo_project_en_11-10-16_&utm_source=GA&utm_medium=blog" target="_blank">introduced Firebase</a>: a unified app platform for Android, iOS and mobile web development. It includes tools to help you develop faster, improve app quality, acquire and engage users, and monetize apps. There are many resources available to learn Firebase, from <a href="https://firebase.google.com/docs/" target="_blank">documentation</a>, <a href="https://firebase.google.com/docs/android/setup" target="_blank">guides</a> and free training courses (<a href="https://www.udacity.com/course/ud0352" target="_blank">Android</a> and <a href="https://www.udacity.com/course/ud0351" target="_blank">iOS</a>) we created, to advice from the <a href="https://groups.google.com/forum/#!forum/firebase-talk" target="_blank">Firebase community</a>. However, there is nothing quite like learning through practical experience. To address this we’ve launched a fully functional Firebase Demo Project, available to everyone from today (<a href="https://support.google.com/firebase/answer/7157552?hl=en&GA%20Education&utm_medium=affiliate&utm_content=GA%20Blog%20Top%20Link&utm_medium=affiliate&utm_campaign=Firebase%20Demo%20Project%20EN-10-11-16" target="_blank">get access here</a>). <br /> <br /> The Demo Project includes data from Flood It! (<a href="https://play.google.com/store/apps/details?id=com.labpixies.flood&hl=en" target="_blank">Android</a> and <a href="https://itunes.apple.com/us/app/flood-it!/id476943146?mt=8" target="_blank">iOS</a>), a real puzzle game in which you have to flood the whole game board with one color in less than the allowed steps. Therefore, the data in the Firebase demo project is typical of what you might see for a gaming app with in-app purchases. It includes the following kinds of information:<br /> <ul style="text-align: left;"> <li>Analytics: Attribution data, key events, cohorts and funnel reporting. This includes data about first opens (think of these like installs), in-app purchases, and more.</li> <li>Remote Config: The parameters that control the app experience as well as the conditions which define which users receive which parameter values.</li> <li>Test Lab: The automated test results from running the app on numerous device/OS combinations for quality assurance purposes.</li> <li>Crash: Details on various crashes which have occurred in the app, including callstacks and device information.</li> <li>Notifications: The notification campaigns that were sent to users to re-engage them. This includes data about the number of messages sent, opened and the number of conversions attributed to each campaign.</li> </ul> <div style="text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifGK20SKvu-toQt9R88ob5iX7Qv45-Ns0QwSFuqeyXeVaKHib4OAG_7cqkHThAGaqWg7VSu-eZICQqndpCcruFg_y2SM71Dn6NpBdFdysoGanUPcd1cw_VWsVLWZxRd_tetSeM/s1600/Firebase+Demo+Screenshot.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="216" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifGK20SKvu-toQt9R88ob5iX7Qv45-Ns0QwSFuqeyXeVaKHib4OAG_7cqkHThAGaqWg7VSu-eZICQqndpCcruFg_y2SM71Dn6NpBdFdysoGanUPcd1cw_VWsVLWZxRd_tetSeM/s400/Firebase+Demo+Screenshot.png" width="400" /></a><br /> Firebase Demo Project: Analytics Dashboard</div> <blockquote class="tr_bq"> <blockquote class="tr_bq"> <div style="text-align: left;"> <i>"Since the launch of Firebase we have been excited to continually build hands-on experience with its many features. Especially with the freely included and unlimited analytics solution for mobile apps, Firebase Analytics. The Firebase Demo Project has helped our team do just that and similar to what we've done with the Google Analytics Demo Account, we've incorporated the Firebase Demo Project within <a href="http://www.periscopix.co.uk/analytics/firebase-analytics/?utm_source=GA%20Blog&utm_medium=affiliate&utm_campaign=Firebase%20Demo%20Project%20EN-10-11-16" target="_blank">our training programs</a>. This plays a critical part in helping our clients maximise their familiarity with Firebase." - Ben Gott, Analytics Director, Periscopix</i></div> </blockquote> </blockquote> <b>Self-Learning </b><br /> <br /> The Demo Project is useful for exploring Firebase features and reports. Here are a few things you can do with it:<br /> <br /> <ul style="text-align: left;"> <li>View all standard Analytics reports populated with real data from the Flood It! app</li> <li>Dissect Analytics reports by applying a variety of filters</li> <li>See which ad campaigns are driving the most valuable users to the app</li> <li>Track crashes and their impact on end users, and understand the steps that led to them</li> <li>See the full notifications funnel for notifications sent from the Firebase Console</li> <li>View Remote Config parameters to see how values are varied based on targeting parameters, especially feature flags and percent targeting for staging and Analytics audience targeting for customization</li> <li>See test results from testing the app on real physical and virtual devices in the Firebase Test Lab</li> </ul> <br /> <b>Education Programs</b><br /> If you’re an educator trying to teach others to use Firebase then we encourage you to use the Demo Project within your course. For example, you can create practical exercises that students can complete using the Demo Project. <br /> <br /> <b>Access the Demo Project</b><br /> You can get access to the Demo Project and learn more about it, from <a href="https://support.google.com/firebase/answer/7157552?hl=en&GA%20Education&utm_medium=affiliate&utm_content=GA%20Blog%20Bottom%20Link&utm_medium=affiliate&utm_campaign=Firebase%20Demo%20Project%20EN-10-11-16" target="_blank">this help article</a>. If you need some help, or have ideas to make the Demo Project more useful, please share it with the <a href="https://www.en.advertisercommunity.com/t5/Google-Analytics-Reports/Firebase-Demo-Project-FAQs-and-Feature-Requests/td-p/860018" target="_blank">Google Analytics Community</a>. We hope the Demo Project gives you a practical way to try new features and learn about Firebase. <br /> <br /> Happy analyzing!<br /> Posted by Deepak Aujla & Steve Ganem, Google Analytics team</div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2016/11/introducing-firebase-demo-project.html?hl=en'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Introducing the Firebase Demo Project&url=https://analytics.googleblog.com/2016/11/introducing-firebase-demo-project.html?hl=en&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2016/11/introducing-firebase-demo-project.html?hl=en'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='5375165404577437218' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2016/11/why-building-culture-of-optimization.html?hl=en' itemprop='url' title='Why Building a Culture of Optimization Improves the Customer Experience'> Why Building a Culture of Optimization Improves the Customer Experience </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> November 8, 2016 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <em>How can we be more useful to our customers today?</em><br /> <br /> That's the simple question that drives any marketing organization focused on testing, improvement, and growth.<br /> <br /> But <em>answering</em> the question is not always so simple in our data-rich world. The old challenge of gathering enough data has been replaced by a new one: gleaning insights from the mountains of data we’ve collected — and taking action.<br /> <br /> In response to this flood of data, many of today's most successful businesses have turned to a new approach: building what's called a <strong>culture of growth and optimization</strong>.<br /> <br /> This growth-minded culture is one where everyone is ready to:<br /> <ul style="text-align: left;"> <li>Test everything </li> <li>Value data over opinion </li> <li>Keep testing and learning, even from failures </li> </ul> Most companies have a few people who are optimizers by nature, interest, or experience. Some may even have a “growth team.” But what really moves the dial is when everyone in the company is on board and embraces the <a href="https://analytics.googleblog.com/2016/09/an-easier-way-for-everyone-to-improve-the-customer-experience-meet-google-optimize.html" target="_blank">importance of testing</a>, measuring, and improving the customer experience across all touchpoints.<br /> <blockquote> "We refuse to believe that our customers’ experiences should be limited by our resources." - <a href="https://analytics.googleblog.com/2016/09/jackpot-apmex-doubles-new-user-revenue.html" target="_blank">Andrew Duffle, Director of Analytics, APMEX</a></blockquote> <strong>Why should marketers care?</strong><br /> Because they'll be leading the revolution. 86% of CMOs and senior marketing executives believe they will own the end-to-end customer experience by 2020, according to a recent survey from the Economist Intelligence Unit.<sup><span style="font-size: xx-small;">1</span></sup> And a culture of growth and optimization offers an excellent path to major gains in those experiences.<br /> <br /> As <a href="https://www.google.com/analytics/optimize/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2016-q4-gbl-all-ga360-optimize&utm_content=culture-of-optimization-webinar" target="_blank">testing and optimization</a> proves itself, it tends to generate higher-level investments of support, talent, and resources. The payoff arrives in the form of more visitors, more sales, happier customers and a healthier bottom line.<br /> <br /> If you're curious about building a culture of optimization in your marketing organization, <a href="https://services.google.com/fb/forms/wbnroptimization/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2016-q4-gbl-all-ga360-optimize&utm_content=culture-of-optimization-webinar" target="_blank"><strong>register for our Nov. 10 webinar</strong></a>, Get Better Every Day: Build a Marketing Culture of Testing and Optimization.<br /> <br /> This webinar will cover:<br /> <ul style="text-align: left;"> <li>The critical elements of a culture of optimization </li> <li>Tips for building that culture in your own company </li> <li>A <a href="https://goo.gl/ScnE6R" target="_blank">case study</a> discussion with Andrew Duffle, Director of Analytics at APMEX, a retailer that boosted revenues with continuous testing and optimization </li> </ul> This kind of culture doesn't happen by command, but it’s also simple to start building.<br /> <div> <br /></div> <div> We look forward to sharing tips on how you can get started. Happy optimizing!<br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjP5lXzEYUjB5De7AJCVuAl3Bu5JSFUMsGS0DF9eRzxgzAFN4dSRoH1275yYIpvwPRgPvIXu7ovowDOJ_Xe0TE6GgI6ncyFeNBMrqKUqUVKGZJpwvoxiqwiVPoDKEavFtW7Il8f/s1600/optimize360-webinar-promo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjP5lXzEYUjB5De7AJCVuAl3Bu5JSFUMsGS0DF9eRzxgzAFN4dSRoH1275yYIpvwPRgPvIXu7ovowDOJ_Xe0TE6GgI6ncyFeNBMrqKUqUVKGZJpwvoxiqwiVPoDKEavFtW7Il8f/s640/optimize360-webinar-promo.jpg" width="640" /></a></div> <span style="font-size: xx-small;"><br /></span> <br /> <ol style="text-align: left;"><span style="font-size: xx-small;"> <li>The Economist Intelligence Unit, "The Path to 2020: Marketers Seize the Customer Experience." Survey and a series of in-depth interviews with senior executives. Survey base: 499 CMOs and senior marketing executives, global, 2016.</li> </span></ol> <br /> <span class="byline-author">Posted by Jon Mesh, Product Manager, Google Optimize and Google Optimize 360</span></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <em>How can we be more useful to our customers today?</em><br /> <br /> That's the simple question that drives any marketing organization focused on testing, improvement, and growth.<br /> <br /> But <em>answering</em> the question is not always so simple in our data-rich world. The old challenge of gathering enough data has been replaced by a new one: gleaning insights from the mountains of data we’ve collected — and taking action.<br /> <br /> In response to this flood of data, many of today's most successful businesses have turned to a new approach: building what's called a <strong>culture of growth and optimization</strong>.<br /> <br /> This growth-minded culture is one where everyone is ready to:<br /> <ul style="text-align: left;"> <li>Test everything </li> <li>Value data over opinion </li> <li>Keep testing and learning, even from failures </li> </ul> Most companies have a few people who are optimizers by nature, interest, or experience. Some may even have a “growth team.” But what really moves the dial is when everyone in the company is on board and embraces the <a href="https://analytics.googleblog.com/2016/09/an-easier-way-for-everyone-to-improve-the-customer-experience-meet-google-optimize.html" target="_blank">importance of testing</a>, measuring, and improving the customer experience across all touchpoints.<br /> <blockquote> "We refuse to believe that our customers’ experiences should be limited by our resources." - <a href="https://analytics.googleblog.com/2016/09/jackpot-apmex-doubles-new-user-revenue.html" target="_blank">Andrew Duffle, Director of Analytics, APMEX</a></blockquote> <strong>Why should marketers care?</strong><br /> Because they'll be leading the revolution. 86% of CMOs and senior marketing executives believe they will own the end-to-end customer experience by 2020, according to a recent survey from the Economist Intelligence Unit.<sup><span style="font-size: xx-small;">1</span></sup> And a culture of growth and optimization offers an excellent path to major gains in those experiences.<br /> <br /> As <a href="https://www.google.com/analytics/optimize/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2016-q4-gbl-all-ga360-optimize&utm_content=culture-of-optimization-webinar" target="_blank">testing and optimization</a> proves itself, it tends to generate higher-level investments of support, talent, and resources. The payoff arrives in the form of more visitors, more sales, happier customers and a healthier bottom line.<br /> <br /> If you're curious about building a culture of optimization in your marketing organization, <a href="https://services.google.com/fb/forms/wbnroptimization/?utm_source=ga-blog&utm_medium=blog&utm_campaign=2016-q4-gbl-all-ga360-optimize&utm_content=culture-of-optimization-webinar" target="_blank"><strong>register for our Nov. 10 webinar</strong></a>, Get Better Every Day: Build a Marketing Culture of Testing and Optimization.<br /> <br /> This webinar will cover:<br /> <ul style="text-align: left;"> <li>The critical elements of a culture of optimization </li> <li>Tips for building that culture in your own company </li> <li>A <a href="https://goo.gl/ScnE6R" target="_blank">case study</a> discussion with Andrew Duffle, Director of Analytics at APMEX, a retailer that boosted revenues with continuous testing and optimization </li> </ul> This kind of culture doesn't happen by command, but it’s also simple to start building.<br /> <div> <br /></div> <div> We look forward to sharing tips on how you can get started. Happy optimizing!<br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjP5lXzEYUjB5De7AJCVuAl3Bu5JSFUMsGS0DF9eRzxgzAFN4dSRoH1275yYIpvwPRgPvIXu7ovowDOJ_Xe0TE6GgI6ncyFeNBMrqKUqUVKGZJpwvoxiqwiVPoDKEavFtW7Il8f/s1600/optimize360-webinar-promo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjP5lXzEYUjB5De7AJCVuAl3Bu5JSFUMsGS0DF9eRzxgzAFN4dSRoH1275yYIpvwPRgPvIXu7ovowDOJ_Xe0TE6GgI6ncyFeNBMrqKUqUVKGZJpwvoxiqwiVPoDKEavFtW7Il8f/s640/optimize360-webinar-promo.jpg" width="640" /></a></div> <span style="font-size: xx-small;"><br /></span> <br /> <ol style="text-align: left;"><span style="font-size: xx-small;"> <li>The Economist Intelligence Unit, "The Path to 2020: Marketers Seize the Customer Experience." Survey and a series of in-depth interviews with senior executives. Survey base: 499 CMOs and senior marketing executives, global, 2016.</li> </span></ol> <br /> <span class="byline-author">Posted by Jon Mesh, Product Manager, Google Optimize and Google Optimize 360</span></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2016/11/why-building-culture-of-optimization.html?hl=en'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Why Building a Culture of Optimization Improves the Customer 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src='data:image/png;base64,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'/> <h2> Labels </h2> <i class='material-icons arrow'>  </i> </div> <div class='widget-content list-label-widget-content'> <ul> <li> <a dir='ltr' href='https://analytics.googleblog.com/search/label/Advanced%20Topics?hl=en'> Advanced Topics </a> <span dir='ltr'> 85 </span> </li> <li> <a dir='ltr' href='https://analytics.googleblog.com/search/label/Analytics?hl=en'> Analytics </a> <span dir='ltr'> 50 </span> </li> <li> <a dir='ltr' href='https://analytics.googleblog.com/search/label/Analytics%20360%20Suite?hl=en'> Analytics 360 Suite </a> <span dir='ltr'> 39 </span> </li> <li> <a dir='ltr' href='https://analytics.googleblog.com/search/label/Announcements?hl=en'> Announcements </a> <span dir='ltr'> 238 </span> </li> <li> <a dir='ltr' href='https://analytics.googleblog.com/search/label/Attribution?hl=en'> Attribution </a> <span dir='ltr'> 34 </span> </li> <li> <a dir='ltr' href='https://analytics.googleblog.com/search/label/Beginner%20Topics?hl=en'> Beginner Topics </a> <span dir='ltr'> 52 </span> </li> <li> <a dir='ltr' href='https://analytics.googleblog.com/search/label/Business%20Insights?hl=en'> Business Insights </a> <span dir='ltr'> 84 </span> </li> <li> <a dir='ltr' href='https://analytics.googleblog.com/search/label/Case%20Study?hl=en'> Case Study </a> <span dir='ltr'> 64 </span> </li> <li> <a dir='ltr' href='https://analytics.googleblog.com/search/label/Data%20Studio?hl=en'> Data Studio </a> <span dir='ltr'> 28 </span> </li> <li> <a dir='ltr' href='https://analytics.googleblog.com/search/label/Developer?hl=en'> Developer </a> <span dir='ltr'> 43 </span> </li> <li> <a dir='ltr' href='https://analytics.googleblog.com/search/label/Experimentation?hl=en'> Experimentation </a> <span dir='ltr'> 21 </span> </li> <li> <a dir='ltr' href='https://analytics.googleblog.com/search/label/Features?hl=en'> Features </a> <span dir='ltr'> 105 </span> </li> <li> <a dir='ltr' href='https://analytics.googleblog.com/search/label/Learning%20Resources?hl=en'> Learning Resources </a> <span dir='ltr'> 45 </span> </li> <li> <a dir='ltr' href='https://analytics.googleblog.com/search/label/Mobile?hl=en'> Mobile </a> <span dir='ltr'> 47 </span> </li> <li> <a dir='ltr' href='https://analytics.googleblog.com/search/label/Optimize?hl=en'> Optimize </a> <span dir='ltr'> 17 </span> </li> <li> <a dir='ltr' href='https://analytics.googleblog.com/search/label/Partners?hl=en'> Partners </a> <span dir='ltr'> 29 </span> </li> <li> <a dir='ltr' href='https://analytics.googleblog.com/search/label/Related%20Products?hl=en'> Related Products </a> <span dir='ltr'> 45 </span> </li> <li> <a dir='ltr' href='https://analytics.googleblog.com/search/label/Surveys%20360?hl=en'> Surveys 360 </a> <span dir='ltr'> 8 </span> </li> <li> <a dir='ltr' href='https://analytics.googleblog.com/search/label/Training%20and%20Events?hl=en'> Training and Events </a> <span dir='ltr'> 103 </span> </li> </ul> <div class='clear'></div> </div> </div><div class='widget BlogArchive' data-version='1' id='BlogArchive1'> <div class='tab'> <i class='material-icons icon'>  </i> <h2> Archive </h2> <i class='material-icons arrow'>  </i> </div> <div class='widget-content'> <div id='ArchiveList'> <div id='BlogArchive1_ArchiveList'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2018/?hl=en'> 2018 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2018/07/?hl=en'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2018/06/?hl=en'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2018/05/?hl=en'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2018/03/?hl=en'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2018/02/?hl=en'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2018/01/?hl=en'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2017/?hl=en'> 2017 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/12/?hl=en'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/11/?hl=en'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/10/?hl=en'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/09/?hl=en'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/08/?hl=en'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/07/?hl=en'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/06/?hl=en'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/05/?hl=en'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/04/?hl=en'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/03/?hl=en'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/02/?hl=en'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2017/01/?hl=en'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate expanded'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy toggle-open'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2016/?hl=en'> 2016 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/12/?hl=en'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate expanded'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/11/?hl=en'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/10/?hl=en'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/09/?hl=en'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/08/?hl=en'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/07/?hl=en'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/06/?hl=en'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/05/?hl=en'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/04/?hl=en'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/03/?hl=en'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/02/?hl=en'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2016/01/?hl=en'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2015/?hl=en'> 2015 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/12/?hl=en'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/11/?hl=en'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/10/?hl=en'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/09/?hl=en'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/08/?hl=en'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/07/?hl=en'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/06/?hl=en'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/05/?hl=en'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/04/?hl=en'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/03/?hl=en'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/02/?hl=en'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2015/01/?hl=en'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2014/?hl=en'> 2014 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/12/?hl=en'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/11/?hl=en'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/10/?hl=en'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/09/?hl=en'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/07/?hl=en'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/06/?hl=en'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/05/?hl=en'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/04/?hl=en'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/03/?hl=en'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/02/?hl=en'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2014/01/?hl=en'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2013/?hl=en'> 2013 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/12/?hl=en'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/11/?hl=en'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/10/?hl=en'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/09/?hl=en'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/08/?hl=en'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/07/?hl=en'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/06/?hl=en'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/05/?hl=en'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/04/?hl=en'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/03/?hl=en'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/02/?hl=en'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/01/?hl=en'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2012/?hl=en'> 2012 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/12/?hl=en'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/11/?hl=en'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/10/?hl=en'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/09/?hl=en'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/08/?hl=en'> Aug 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href='https://analytics.googleblog.com/2011/03/?hl=en'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/02/?hl=en'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/01/?hl=en'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2010/?hl=en'> 2010 </a> </div> <div class='items'> <ul 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</a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/07/?hl=en'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/06/?hl=en'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/05/?hl=en'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/04/?hl=en'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/03/?hl=en'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/02/?hl=en'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/01/?hl=en'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2009/?hl=en'> 2009 </a> </div> <div class='items'> <ul 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href='https://analytics.googleblog.com/2009/03/?hl=en'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/02/?hl=en'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/01/?hl=en'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2008/?hl=en'> 2008 </a> </div> <div class='items'> <ul 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