Falling in Love With Measurement

<!DOCTYPE html> <html class="no-js glue-flexbox keyword-blog" lang="en-us" data-locale="en-us"> <head> <meta charset="utf-8" /> <meta http-equiv="X-UA-Compatible" content="IE=edge" /> <title>Falling in Love With Measurement</title> <meta name="viewport" content="width=device-width, initial-scale=1.0, user-scalable=1.0, minimum-scale=1.0" /> <meta name="optimize_experiments" content="[]">  <meta name="description" content="If Marketing and Measurement had a relationship status in today’s mobile-first world, it would be: "It's complicated.""/> <meta name="keywords" content="None"/> <meta name="article-author" content="Karen Budell"/> <meta name="robots" content="max-image-preview:large">  <meta property="og:type" content="article" /> <meta property="og:title" content="Falling in Love With Measurement"/> <meta property="og:description" content="If Marketing and Measurement had a relationship status in today’s mobile-first world, it would be: "It's complicated."" /> <meta property="og:image" content="https://blog.google/static/blogv2/images/google-1000x1000.png?version=pr20241113-1756" /> <meta property="og:site_name" content="Google" /> <meta property="og:url" content="https://blog.google/products/marketingplatform/360/falling-in-love-with-measuremen/" /> <meta property="article:publisher" content="https://www.facebook.com/Google/" /> <meta property="article:published_time" content="2016-11-17" />  <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:url" content="https://blog.google/products/marketingplatform/360/falling-in-love-with-measuremen/" /> <meta name="twitter:title" content="Falling in Love With Measurement"/> <meta name="twitter:description" content="If Marketing and Measurement had a relationship status in today’s mobile-first world, it would be: "It's complicated."" /> <meta name="twitter:image:src" content="https://blog.google/static/blogv2/images/google-1000x1000.png?version=pr20241113-1756" /> <meta name="twitter:site" content="@google" /> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "NewsArticle", "mainEntityOfPage": "https://blog.google/products/marketingplatform/360/falling-in-love-with-measuremen/", "headline": "Falling in Love With Measurement", "datePublished": "2016-11-17T15:00:00+00:00", "dateModified": "2023-08-23T19:12:23.281606+00:00", "description": "If Marketing and Measurement had a relationship status in today’s mobile-first world, it would be: "It's complicated."", "author": { "@type": "Person", "name": "Karen Budell" }, "publisher": { "@type": "Organization", "name": "Google", "logo": { "@type": "ImageObject", "url": "https://blog.google/static/blogv2/images/google-1000x1000.png?version=pr20241113-1756", "width": "200", "height": "200" } }, "image": { "@type": "ImageObject", "url": "https://blog.google/static/blogv2/images/google-1000x1000.png?version=pr20241113-1756", "width": "1440", "height": "810" }, "speakable": { "@type": "SpeakableSpecification" } } </script> <link rel="preconnect" href="https://fonts.googleapis.com"> <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin> <link rel="stylesheet" type="text/css" href="/static/keyword/css/blog/index.min.css?version=pr20241113-1756" /> <link rel="stylesheet" href="https://fonts.googleapis.com/css?family=Google+Sans:400,500,600,700|Product+Sans:400&display=swap&lang=en"> <link href="https://fonts.googleapis.com/css2?family=Noto+Color+Emoji&display=swap" rel="stylesheet"> <link href="https://www.gstatic.com/glue/cookienotificationbar/cookienotificationbar.min.css" rel="stylesheet"> <link rel="stylesheet" type="text/css" href="/static/keyword/css/print/index.min.css?version=pr20241113-1756" media="print" /> <link rel="canonical" href="https://blog.google/products/marketingplatform/360/falling-in-love-with-measuremen/"/> <link href="/favicon.ico" rel="icon"> <link href="/static/blogv2/images/apple-touch-icon.png?version=pr20241113-1756" rel="apple-touch-icon"> <meta property="gtm-tag" content="GTM-TRV24V"> <meta property="gtm-tag" content="GTM-PMW6GVF">  <script> let trustedTypePolicy = { createHTML: (str) => str, createScript: (str) => str, createScriptURL: (url) => url }; if (window.trustedTypes && window.trustedTypes.createPolicy) { const safeScriptDomains = [ 'blob:', '/static/blogv2/', '/static/keyword/', '/static/youtube/', '/static/blog_youtube/', '//cdn.ampproject.org/', '//googleads.g.doubleclick.net', '//survey.g.doubleclick.net', '//www.google-analytics.com/', '//www.google.com', '//www.googletagmanager.com', '//www.gstatic.com', '//www.youtube.com', '//youtube.googleapis.com', ]; const safeScripts = [ 'google_tag_manager[""]', '(function anonymous(' ]; trustedTypePolicy = window.trustedTypes.createPolicy('default', { /* Enable create HTML */ createHTML: (str) => { return str }, /* Enable script creation */ createScript: (str) => { const safeScriptString = safeScripts.find( (safeScript) => str.includes(safeScript) ); if (!safeScriptString) { console.warn( `unsafe createScript: "${str}"` ); } return str; }, /* Allow for safe domains only */ createScriptURL: (url) => { const safeDomainsUrl = safeScriptDomains.find( (safeDomain) => url.includes(safeDomain) ); if (!safeDomainsUrl && !url.startsWith(window.location.origin)) { console.warn( `Unsafe createScriptURL: "${url}"` ); } return url; }, }); } window.trustedTypePolicy = trustedTypePolicy; </script> </head> <body class="template-articlepage keyword-blog"> <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-TRV24V" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-PMW6GVF" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <div class="data-layer-init-data" data-analytics=' { "event": "dataLayer_initialized", "page_name": "Falling in Love With Measurement", "experiments": "undefined", "locale": "en-us", "page_type": "blogv2 | article page", "primary_tag": "products - google marketing platform", "secondary_tags": "undefined", "landing_page_tags": "undefined", "article_name": "Falling in Love With Measurement", "author_name": "Karen Budell", "publish_date": "2016-11-17|15:00", "hero_media": "none", "special_hero": "undefined", "days_since_published": "2323", "content_category": "Products - Google Marketing Platform", "word_count": "medium 300-599", "has_audio": "no", "has_video": "no" }'> </div> <div class="page-analytics-data" data-analytics=' { "event": "pageview", "slug": "falling-in-love-with-measuremen", "contentType": "blogv2 | article page", "author": "karen budell", "primaryTag": "products - google marketing platform", "secondaryTags": "", "publishDate": "2016-11-17|15:00", "tags": "", "goLiveDateTime": "2018-07-24|16:00", "wordCount": "medium 300-599", "contentCategory": "Announcement", "heroMedia": "none", }'> </div> <script type="text/javascript"> (function() { var dataLayerInitElement = document.querySelector('.data-layer-init-data'); var dataLayerObject = JSON.parse( dataLayerInitElement.getAttribute('data-analytics') ); // Change undefined strings to primitive value undefined. Object.entries(dataLayerObject).forEach(([key, value]) => { dataLayerObject[key] = value === 'undefined' ? undefined : value; }); if (!window['dataLayer']) { window['dataLayer'] = []; } window['dataLayer'].push(dataLayerObject); }()); </script> <script type="text/javascript"> (function() { var elem_ = document.querySelector('.page-analytics-data'); var scrubObject = { 'event': 'scrubbedUrl', 'url': getScrubbedUrl() }; var baseAnalyticsObject = JSON.parse( elem_.getAttribute('data-analytics').replace(/,(?=[^,]*$)/, '') ); function getScrubbedUrl() { const urlParams = location.href.split('?'); const hostPathUrl = urlParams[0]; if(urlParams.length === 1) return hostPathUrl; try { const searchParams = urlParams[1].split('&'); const utmParams = searchParams.filter(param => param.startsWith('utm') || param.startsWith('query')).join('&'); if(!utmParams.length) return hostPathUrl; return `${hostPathUrl}?${utmParams}`; } catch(error) { console.error('scrubbed Url error =>', e); } return hostPathUrl; } function handlePublishDate(dataObj) { var publishDate = dataObj['publishDate']; if (typeof publishDate !== 'undefined') { var oneDay = 24*60*60*1000; var dateParts = publishDate.split('|'); var pubDay = new Date(dateParts[0]); var today = new Date(); var daysSince = Math.round((today - pubDay) / oneDay); dataObj['daysSincePublished'] = daysSince.toString(); } pushData(dataObj); } function pushData(analyticsEvent) { if (!window['dataLayer']) { window['dataLayer'] = []; } window['dataLayer'].push(analyticsEvent); const globalKWDimenssions = Object.assign({}, analyticsEvent); if(globalKWDimenssions['event']) { delete globalKWDimenssions['event']; } window['globalKWCustomDimensions'] = globalKWDimenssions; } pushData(scrubObject); handlePublishDate(baseAnalyticsObject); }()); </script> <div class="surveys"> <uni-feedback-survey-controller> <div id="feedback-surveys-json" style="display: none;" data-static-icons='{ "close": "/static/blogv2/images/icons.svg?version=pr20241113-1756#mi-close" }' > [{"model": "blogsurvey.survey", "pk": 5, "fields": {"name": "Sentiment Change - All Articles - Nov 2024", "survey_id": "sentiment-change-all-articles-nov-2024_241031", "scroll_depth_trigger": 75, "previous_survey": null, "display_rate": 50, "thank_message": "Thank you!", "thank_emoji": "✅", "questions": "[{\"id\": \"c32a4772-5575-4985-814a-afd8d15d5d6d\", \"type\": \"simple_question\", \"value\": {\"question\": \"After reading this article, how has your perception of Google changed?\", \"responses\": [{\"id\": \"cb111cda-60ba-4ac5-8260-17c5326e485b\", \"type\": \"item\", \"value\": \"Gotten better\"}, {\"id\": \"d8864abb-689a-4b52-b021-449af0b0a7c6\", \"type\": \"item\", \"value\": \"Gotten worse\"}, {\"id\": \"f169d98d-1731-4efc-be90-3cd379a2a63e\", \"type\": \"item\", \"value\": \"Stayed the same\"}, {\"id\": \"701d8c63-affe-4f44-85f0-71538a310d65\", \"type\": \"item\", \"value\": \"Don't know\"}]}}]", "target_article_pages": true}}] </div> </uni-feedback-survey-controller> </div> <div class="uni-header-content-pusher"></div> <header class="uni-header h-u-box-shadow-2" data-component="uni-header"> <div class="uni-header__hamburguer-wrapper uni-header__hamburguer-wrapper--hide"> <button class="uni-header__hamburguer-button"> <svg class="h-c-header__hamburger-img h-c-header__hamburger-img--standard events-off" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#h-burger"></use> </svg> </button> </div> <div class="uni-header__sitespace" site="Google Marketing Platform"> <figure class="uni-header__logo-google uni-header__logo-google--sitespace" title="Google" tabindex="-1"> <svg aria-label="Google" role="img" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#h-color-google-logo"></use> </svg> </figure> <div class="uni-header__site-title"> <a class="uni-header__sitespace-text " href="https://marketingplatform.google.com/about" target= "_self" data-analytics="{ "category": "navigation", "action": "header", "label": "navlink: home" }"> Marketing Platform </a> </div> </div> <div class="uni-article-progress-bar slide-up" data-component="uni-progress-bar" aria-valuemin="0" aria-valuemax="100" aria-valuenow="0" aria-hidden="true" tab-index="-1" role="progressbar"> <div class="uni-article-progress-bar__title uni-article-progress-bar__ellipsis"> Falling in Love With Measurement </div> <div class="uni-article-progress-bar__social" aria-hidden="true" data-analytics-module='{ "module_name": "Progress Bar", "section_header": "Falling in Love With Measurement" }' > <div class ="uni-social-share " data-component="uni-social-share-dropdown" > <a aria-label="Share" class="uni-social-share__trigger" role="button" tabindex="0" aria-expanded="false" data-analytics='{ "event": "page interaction", "category": "progress bar", "action": "menu", "label": "label" }'> <svg aria-hidden="true" class="h-c-icon h-c-icon--color-text" title="Share" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-share"></use> </svg> <div class="uni-social-share__button">Share</div> </a> <div class="uni-social-share__dialog uni-social-share__content " aria-labelledby="social-share-icon"> <a aria-label="Share on Twitter" class="article-share__link-text uni-click-tracker" href="https://twitter.com/intent/tweet?text=Falling%20in%20Love%20With%20Measurement%20%40google&url=https://blog.google/products/marketingplatform/360/falling-in-love-with-measuremen/" target="_blank" data-analytics='{ "event": "page interaction", "category": "progress bar", "action": "share - progress bar", "label": "twitter" }' data-ga4-method="twitter"> <svg aria-hidden="true" class="h-c-icon h-c-icon--social h-c-icon--30px" viewBox="0 0 30 30" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-twitter"></use> </svg> <div class="article-share__title">Twitter</div> </a> <a aria-label="Share on Facebook" class="article-share__link-text uni-click-tracker" href="https://www.facebook.com/sharer/sharer.php?caption=Falling%20in%20Love%20With%20Measurement&u=https://blog.google/products/marketingplatform/360/falling-in-love-with-measuremen/" target="_blank" data-analytics='{ "event": "page interaction", "category": "progress bar", "action": "share - progress bar", "label": "facebook" }' data-ga4-method="facebook"> <svg aria-hidden="true" class="h-c-icon h-c-icon--social h-c-icon--30px" viewBox="0 0 30 30" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-facebook"></use> </svg> <div class="article-share__title">Facebook</div> </a> <a aria-label="Share on LinkedIn" class="article-share__link-text uni-click-tracker" href="https://www.linkedin.com/shareArticle?mini=true&url=https://blog.google/products/marketingplatform/360/falling-in-love-with-measuremen/&title=Falling%20in%20Love%20With%20Measurement" target="_blank" data-analytics='{ "event": "page interaction", "category": "progress bar", "action": "share - progress bar", "label": "linkedin" }' data-ga4-method="linkedin"> <svg aria-hidden="true" class="h-c-icon h-c-icon--social h-c-icon--30px" viewBox="0 0 30 30" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-linkedin"></use> </svg> <div class="article-share__title">LinkedIn</div> </a> <a aria-label="Share with Email" class="article-share__link-text uni-click-tracker article-share__email" href="mailto:?subject=Falling%20in%20Love%20With%20Measurement&body=Check out this article on the Keyword:%0A%0AFalling%20in%20Love%20With%20Measurement%0A%0AIf Marketing and Measurement had a relationship status in today’s mobile-first world, it would be: "It's complicated."%0A%0Ahttps://blog.google/products/marketingplatform/360/falling-in-love-with-measuremen/" target="_blank" data-analytics='{ "event": "page interaction", "category": "progress bar", "action": "share - progress bar", "label": "email" }' data-ga4-method="email"> <svg aria-hidden="true" class="h-c-icon h-c-icon--social h-c-icon--30px" viewBox="0 0 30 30" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-mail"></use> </svg> <div class="article-share__title">Mail</div> </a> <div class="copy-link uni-copy-share uni-click-tracker" data-component="uni-copy-popup-component" data-analytics='{ "event": "page interaction", "category": "progress bar", "action": "share - progress bar", "label": "copy" }' data-ga4-analytics-share-copy-link data-ga4-method="Copy link"> <button class="copy-link__trigger copy-link__trigger-text" data-ga4-method="Copy link" title="Copy link"> <svg class="h-c-icon h-c-icon--color-text" role="presentation" title="Copy link" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-link"></use> </svg> <div class="copy-link__title">Copy link</div> </button> <div class="copy-link__dialog copy-link__content" uni-options='{"copyTextButton": "COPIED TO CLIPBOARD"}' aria-hidden="true" tabindex="-1"> <input class="h-c-copy copy-link__url" value="https://blog.google/products/marketingplatform/360/falling-in-love-with-measuremen/" id="copy-link" readonly="readonly" type="text"/> <div class="copy-link__copy-message" role="status"></div> </div> </div> </div> </div> </div> <div class="uni-article-progress-bar__indicator hide-progress-bar"></div> </div> <script type="application/json" data-catalog-id="search-bar"> { "find_an_article": "Find an article...", "rss_link": "/rss/", "rss_feed": "RSS feed", "press_corner": "Press corner", "press_corner_slug": "press/", "secondary_menu": "Secondary menu", "search": "Search", "submit": "Submit", "close": "Close", "execute_search": "Execute search", "dismiss_search": "Dismiss search", "suggested_results_for": "[[number]] suggested results for [[query_term]]", "by_string": "By", "conjunction_symbol": "\u0026" } </script> <uni-search-bar class="uni-search-bar" site-id="2" data-static-icons='{ "clear": "/static/blogv2/images/icons.svg?version=pr20241113-1756#mi-clear", "more_vert": "/static/blogv2/images/icons.svg?version=pr20241113-1756#mi-more-vert", "rss_feed": "/static/blogv2/images/icons.svg?version=pr20241113-1756#mi-rss-feed", "search": "/static/blogv2/images/icons.svg?version=pr20241113-1756#mi-search" }' > </uni-search-bar> </header> <div class="loader-mask"> <div class="loader-mask__loader"></div> </div> <main id="jump-content" class="site-content" tabindex="-1"> <article class="uni-article-wrapper"> <section class="article-hero"> <div class="article-hero__container"> <div class="article-hero__primary-tag__col" data-analytics-module='{ "module_name": "Article Hero", "section_header": "Falling in Love With Measurement" }'> <a class="h-u-mb-std article-hero__primary-tag article-hero__primary-tag--link data-analytics-onclick" href="https://blog.google/products/marketingplatform/360/" data-analytics='{ "category" : "landing page lead", "action" : "eyebrow topic link", "label" : "product Google Marketing Platform" }' data-ga4-analytics-eyebrow-click='{ "link_text": "Google Marketing Platform", "link_url": "https://blog.google/products/marketingplatform/360/", "link_type": "internal" }' data-ga4-analytics-landing-lead='{ "event": "landing_page_lead", "link_text": "Google Marketing Platform" }' > <p class="h-c-eyebrow article-hero__primary-tag--link__text">Google Marketing Platform</p> </a> </div> <h1 class="article-hero__h1">Falling in Love With Measurement</h1> </div> </section> <div class="article-meta__author-container" data-analytics-module='{ "module_name": "Hero Menu", "section_header": "Falling in Love With Measurement" }'> <div class="article-meta__author-wrapper"> <div class="article-meta__abstract"> <div class="article-meta__abstract-aside article-meta__abstract-aside--no-abstract"> <div class="article-meta__published-wrapper"> <p class="article-meta__published-at uni-body--small">Nov 17, 2016</p> <span aria-hidden="true" class="article-meta__separator">·</span> <p class="article-meta__read-time uni-body--small" data-reading-time-render>[[read-time]] min read</p> </div> <div class ="uni-social-share uni-social-share--mobile" data-component="uni-social-share-dropdown" > <a aria-label="Share" class="uni-social-share__trigger" role="button" tabindex="0" aria-expanded="false" data-analytics='{ "event": "page interaction", "category": "social", "action": "menu", "label": "label" }'> <svg aria-hidden="true" class="h-c-icon h-c-icon--color-text" title="Share" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-share"></use> </svg> <div class="uni-social-share__button">Share</div> </a> <div class="uni-social-share__dialog uni-social-share__content " aria-labelledby="social-share-icon"> <a aria-label="Share on Twitter" class="article-share__link-text uni-click-tracker" href="https://twitter.com/intent/tweet?text=Falling%20in%20Love%20With%20Measurement%20%40google&url=https://blog.google/products/marketingplatform/360/falling-in-love-with-measuremen/" target="_blank" data-analytics='{ "event": "page interaction", "category": "social", "action": "share", "label": "twitter" }' data-ga4-method="twitter"> <svg aria-hidden="true" class="h-c-icon h-c-icon--social h-c-icon--30px" viewBox="0 0 30 30" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-twitter"></use> </svg> <div class="article-share__title">Twitter</div> </a> <a aria-label="Share on Facebook" class="article-share__link-text uni-click-tracker" href="https://www.facebook.com/sharer/sharer.php?caption=Falling%20in%20Love%20With%20Measurement&u=https://blog.google/products/marketingplatform/360/falling-in-love-with-measuremen/" target="_blank" data-analytics='{ "event": "page interaction", "category": "social", "action": "share", "label": "facebook" }' data-ga4-method="facebook"> <svg aria-hidden="true" class="h-c-icon h-c-icon--social h-c-icon--30px" viewBox="0 0 30 30" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-facebook"></use> </svg> <div class="article-share__title">Facebook</div> </a> <a aria-label="Share on LinkedIn" class="article-share__link-text uni-click-tracker" href="https://www.linkedin.com/shareArticle?mini=true&url=https://blog.google/products/marketingplatform/360/falling-in-love-with-measuremen/&title=Falling%20in%20Love%20With%20Measurement" target="_blank" data-analytics='{ "event": "page interaction", "category": "social", "action": "share", "label": "linkedin" }' data-ga4-method="linkedin"> <svg aria-hidden="true" class="h-c-icon h-c-icon--social h-c-icon--30px" viewBox="0 0 30 30" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-linkedin"></use> </svg> <div class="article-share__title">LinkedIn</div> </a> <a aria-label="Share with Email" class="article-share__link-text uni-click-tracker article-share__email" href="mailto:?subject=Falling%20in%20Love%20With%20Measurement&body=Check out this article on the Keyword:%0A%0AFalling%20in%20Love%20With%20Measurement%0A%0AIf Marketing and Measurement had a relationship status in today’s mobile-first world, it would be: "It's complicated."%0A%0Ahttps://blog.google/products/marketingplatform/360/falling-in-love-with-measuremen/" target="_blank" data-analytics='{ "event": "page interaction", "category": "social", "action": "share", "label": "email" }' data-ga4-method="email"> <svg aria-hidden="true" class="h-c-icon h-c-icon--social h-c-icon--30px" viewBox="0 0 30 30" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-mail"></use> </svg> <div class="article-share__title">Mail</div> </a> <div class="copy-link uni-copy-share uni-click-tracker" data-component="uni-copy-popup-component" data-analytics='{ "event": "page interaction", "category": "social", "action": "share", "label": "copy" }' data-ga4-analytics-share-copy-link data-ga4-method="Copy link"> <button class="copy-link__trigger copy-link__trigger-text" data-ga4-method="Copy link" title="Copy link"> <svg class="h-c-icon h-c-icon--color-text" role="presentation" title="Copy link" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-link"></use> </svg> <div class="copy-link__title">Copy link</div> </button> <div class="copy-link__dialog copy-link__content" uni-options='{"copyTextButton": "COPIED TO CLIPBOARD"}' aria-hidden="true" tabindex="-1"> <input class="h-c-copy copy-link__url" value="https://blog.google/products/marketingplatform/360/falling-in-love-with-measuremen/" id="copy-link" readonly="readonly" type="text"/> <div class="copy-link__copy-message" role="status"></div> </div> </div> </div> </div> </div> </div> </div> <div class="article-meta__container"> <div class="article-meta__content"> <div class="article-meta__author"> <figure class="article-meta__author-photo"> <picture> <source media="(max-resolution: 1.5dppx)" sizes="122px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/karen_budell.max-122x92.format-webp.webp 122w"> <source media="(min-resolution: 1.5dppx)" sizes="244px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/karen_budell.max-244x184.format-webp.webp 244w"> <img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/karen_budell.max-244x184.format-webp.webp" alt="Karen Budell" sizes=" 122px, 244px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/karen_budell.max-122x92.format-webp.webp 122w, https://storage.googleapis.com/gweb-uniblog-publish-prod/images/karen_budell.max-244x184.format-webp.webp 244w" data-target="image" loading="lazy" > </picture> </figure> <div class="article-meta__author-info"> <div class="article-meta__author-name">Karen Budell</div> <div class="article-meta__author-title"> Content Marketing Manager, Google Marketing Platform </div> </div> </div> </div> <div class="article-share__wrapper" data-analytics-module='{ "module_name": "Hero Share", "section_header": "Falling in Love With Measurement" }'> <div class ="uni-social-share uni-social-share--desktop" data-component="uni-social-share-dropdown" > <a aria-label="Share" class="uni-social-share__trigger" role="button" tabindex="0" aria-expanded="false" data-analytics='{ "event": "page interaction", "category": "social", "action": "menu", "label": "label" }'> <svg aria-hidden="true" class="h-c-icon h-c-icon--color-text" title="Share" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-share"></use> </svg> <div class="uni-social-share__button">Share</div> </a> <div class="uni-social-share__dialog uni-social-share__content " aria-labelledby="social-share-icon"> <a aria-label="Share on Twitter" class="article-share__link-text uni-click-tracker" href="https://twitter.com/intent/tweet?text=Falling%20in%20Love%20With%20Measurement%20%40google&url=https://blog.google/products/marketingplatform/360/falling-in-love-with-measuremen/" target="_blank" data-analytics='{ "event": "page interaction", "category": "social", "action": "share", "label": "twitter" }' data-ga4-method="twitter"> <svg aria-hidden="true" class="h-c-icon h-c-icon--social h-c-icon--30px" viewBox="0 0 30 30" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-twitter"></use> </svg> <div class="article-share__title">Twitter</div> </a> <a aria-label="Share on Facebook" class="article-share__link-text uni-click-tracker" href="https://www.facebook.com/sharer/sharer.php?caption=Falling%20in%20Love%20With%20Measurement&u=https://blog.google/products/marketingplatform/360/falling-in-love-with-measuremen/" target="_blank" data-analytics='{ "event": "page interaction", "category": "social", "action": "share", "label": "facebook" }' data-ga4-method="facebook"> <svg aria-hidden="true" class="h-c-icon h-c-icon--social h-c-icon--30px" viewBox="0 0 30 30" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-facebook"></use> </svg> <div class="article-share__title">Facebook</div> </a> <a aria-label="Share on LinkedIn" class="article-share__link-text uni-click-tracker" href="https://www.linkedin.com/shareArticle?mini=true&url=https://blog.google/products/marketingplatform/360/falling-in-love-with-measuremen/&title=Falling%20in%20Love%20With%20Measurement" target="_blank" data-analytics='{ "event": "page interaction", "category": "social", "action": "share", "label": "linkedin" }' data-ga4-method="linkedin"> <svg aria-hidden="true" class="h-c-icon h-c-icon--social h-c-icon--30px" viewBox="0 0 30 30" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-linkedin"></use> </svg> <div class="article-share__title">LinkedIn</div> </a> <a aria-label="Share with Email" class="article-share__link-text uni-click-tracker article-share__email" href="mailto:?subject=Falling%20in%20Love%20With%20Measurement&body=Check out this article on the Keyword:%0A%0AFalling%20in%20Love%20With%20Measurement%0A%0AIf Marketing and Measurement had a relationship status in today’s mobile-first world, it would be: "It's complicated."%0A%0Ahttps://blog.google/products/marketingplatform/360/falling-in-love-with-measuremen/" target="_blank" data-analytics='{ "event": "page interaction", "category": "social", "action": "share", "label": "email" }' data-ga4-method="email"> <svg aria-hidden="true" class="h-c-icon h-c-icon--social h-c-icon--30px" viewBox="0 0 30 30" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-mail"></use> </svg> <div class="article-share__title">Mail</div> </a> <div class="copy-link uni-copy-share uni-click-tracker" data-component="uni-copy-popup-component" data-analytics='{ "event": "page interaction", "category": "social", "action": "share", "label": "copy" }' data-ga4-analytics-share-copy-link data-ga4-method="Copy link"> <button class="copy-link__trigger copy-link__trigger-text" data-ga4-method="Copy link" title="Copy link"> <svg class="h-c-icon h-c-icon--color-text" role="presentation" title="Copy link" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#social-link"></use> </svg> <div class="copy-link__title">Copy link</div> </button> <div class="copy-link__dialog copy-link__content" uni-options='{"copyTextButton": "COPIED TO CLIPBOARD"}' aria-hidden="true" tabindex="-1"> <input class="h-c-copy copy-link__url" value="https://blog.google/products/marketingplatform/360/falling-in-love-with-measuremen/" id="copy-link" readonly="readonly" type="text"/> <div class="copy-link__copy-message" role="status"></div> </div> </div> </div> </div> </div> </div> </div> <div class="h-c-page uni-blog-article-no-hero"> <div class="h-c-grid"> <div class="h-c-grid__col h-c-grid__col--10 h-c-grid__col--offset-1"> <hr class="uni-blog-article-no-hero__line"> <hr class="uni-blog-article-no-hero__line"> </div> </div> </div> <section class="uni-container article-container"> <div class="uni-wrapper article-container__wrapper"> <div class="uni-content uni-blog-article-container article-container__content " data-reading-time="true" data-component="uni-article-body"> <google-read-aloud-player data-analytics-module='{ "event": "module_impression", "module_name": "ai_audio", "section_header": "Falling in Love With Measurement" }' data-date-modified="2023-08-23T19:12:23.281606+00:00" data-progress-bar-style="half-wave" data-api-key="AIzaSyBLT6VkYe-x7sWLZI2Ep26-fNkBKgND-Ac" data-article-style="style9" data-tracking-ids="G-HGNBTNCHCQ,G-6NKTLKV14N" data-voice-list="en.ioh-pngnat:Cyan,en.usb-pngnat:Lime" data-layout-style="style1" data-highlight-mode="word-over-paragraph" data-highlight-text-color="#000000" data-highlight-word-background="#8AB4F8" data-highlight-paragraph-background="#D2E3FC" data-background="linear-gradient(180deg, #F1F3F4 0%, #F8F9FA 100%)" data-foreground-color="#202124" data-font="600 16px Google Sans, sans-serif" data-box-shadow="0px 1px 3px 1px rgba(60, 64, 67, 0.15)" style=min-height:55px;display:block;max-width:726px;margin-left:auto;margin-right:auto;margin-bottom:36px; > </google-read-aloud-player> <script async src="https://www.gstatic.com/readaloud/player/web/api/js/api.js"></script>  <div class="module--text module--text__article" data-analytics-module='{ "module_name": "Paragraph", "section_header": "Falling in Love With Measurement" }'> <div class="uni-paragraph article-paragraph" data-component="uni-article-paragraph"> <div class="rich-text"><h3> Why aren't more marketers measuring their campaigns? </h3> <br/> If Marketing and Measurement had a relationship status in today’s mobile-first world, it would be: "It's complicated." They've been sitting at the same table at lunch, there's been some small talk in the hall … but they haven't really gotten comfortable together.<br/> <br/> Which is a shame, because these two are perfect for each other.<br/> <br/> <h3> Connecting the dots </h3> Consumers often have dozens or even <a href="https://www.thinkwithgoogle.com/articles/consumer-car-buying-process-reveals-auto-marketing-opportunities.html">hundreds of digital interactions</a> before they buy something today. The sheer amount of data created is staggering. There are more than enough dots to be connected for full visibility into the customer journey.<br/> <br/> But, as much data as marketers collect today, the truth is many still struggle to make sense of it all. In some companies, you could say Marketing and Measurement find themselves sitting at opposite ends of the couch. <br/></div> </div> </div> <div class="article-image" data-analytics-module='{ "module_name": "Inline Images", "section_header": "Falling in Love With Measurement" }'> <div class="article-image__no-caption "> <img alt="img1" src=" https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/google-HBR-concept-1-v2-FINAL-Loop.gif " class="article-image--medium" > </div> </div> <div class="module--text module--text__article" data-analytics-module='{ "module_name": "Paragraph", "section_header": "Falling in Love With Measurement" }'> <div class="uni-paragraph article-paragraph" data-component="uni-article-paragraph"> <div class="rich-text"><br/> Only 5 out of 10 marketers said they think about measurement while developing campaign strategy, a recent survey of marketing decision-makers shows.<sup>1</sup> If you don't define your measurement goals from the beginning, you may not collect the right data — and understand what's working and what isn't.<br/> <br/> Marketing and Measurement should get cozier sooner: at the front-end of the campaign process, while developing strategy. Yet, too many marketers said they think about measurement while building materials and assets (nearly 16%), after the campaign has deployed (9%), or even after the campaign has finished (nearly 6%). What’s more, 16% of the survey respondents said they don’t measure their campaigns at all.<sup>2</sup> <br/></div> </div> </div> <div class="article-image" data-analytics-module='{ "module_name": "Inline Images", "section_header": "Falling in Love With Measurement" }'> <div class="article-image__no-caption "> <img alt="img2" src=" https://storage.googleapis.com/gweb-uniblog-publish-prod/images/GA_360_Suite_Measurement_in_Campa.width-100.format-webp.webp " class="article-image--medium" loading="lazy" data-loading='{ "mobile": "https://storage.googleapis.com/gweb-uniblog-publish-prod/images/GA_360_Suite_Measurement_in_Campa.width-500.format-webp.webp", "desktop": "https://storage.googleapis.com/gweb-uniblog-publish-prod/images/GA_360_Suite_Measurement_in_Camp.width-1000.format-webp.webp" }' > </div> </div> <div class="module--text module--text__article" data-analytics-module='{ "module_name": "Paragraph", "section_header": "Falling in Love With Measurement" }'> <div class="uni-paragraph article-paragraph" data-component="uni-article-paragraph"> <div class="rich-text">Clearly, it's time for a relationship makeover. If you're ready to play matchmaker in your own organization, try starting a strategic conversation between Marketing and Measurement with these three questions:<br/> <br/> <ol> <li>Are we measuring the consumer interactions that <em>really</em> matter?</li> <li>How quickly can we spot the key insights hidden in this data?</li> <li>How do we turn those insights into better customer experiences? </li> </ol> <br/> When we close the gap between Measurement and Marketing, we can not only answer the question “How are we doing?” but also the more important question, “How can we do better?”<br/> <br/> <h3> Going steady </h3> It doesn't have to be complicated. When <a href="https://analytics.googleblog.com/2016/09/announcing-smart-fast-acting-analytics-for-everyone.html">Marketing and Measurement go hand-in-hand</a> throughout the customer journey, it can lead to more useful insights, higher revenues, and better experiences for everybody.<br/> <br/> As Matt Lawson, Google's Managing Director of Ads Marketing, says, “<a href="https://hbr.org/sponsored/2016/08/rethinking-marketing-measurement-from-the-ground-up">Measurement isn’t what happens at the end</a>; it’s where the smarter and more successful future begins.”<sup>3</sup><br/> <sup><br/></sup> <br/> <strong>Download <a href="https://marketingplatform.google.com/about/resources/white-paper-harvard-business-review-measuring-marketing-insights/">“Measuring Marketing Insights,” a collection of Harvard Business Review articles</a> offering best practices and insights on measurement, analytics, and how to turn data into action.</strong> <p> <sup><br/></sup><sup>1-2. Source: Google Surveys, "Measurement in Campaign Timeline", Base: 1,092 marketing executives, U.S., August 2016. <br/>3. Harvard Business Review, “Rethink Measurement From the Ground Up,” sponsor content from Google Analytics 360 suite, August 2016.</sup><br/></p></div> </div> </div> <div class="uni-blog-article-tags article-tags" data-analytics-module='{ "module_name": "Article Tags", "section_header": "Falling in Love With Measurement" }'> <div class="uni-blog-article-tags__wrapper"> <span class="uni-blog-article-tags__label uni-eyebrow">POSTED IN:</span> </div> <nav class="uni-blog-article-tags__container uni-click-tracker" data-analytics='{ "category": "landing page lead", "action": "article tag" }' > <ul class="uni-blog-article-tags__tags-list"> <li> <a class="uni-blog-article-tags-value uni-body--small uni-link-active" href=" https://blog.google/products/marketingplatform/360/ " data-ga4-analytics-landing-lead='{ "event": "landing_page_lead", "link_text": "Google Marketing Platform" }' data-analytics='{"label": "product: Google Marketing Platform"}' > Google Marketing Platform </a> </li> </ul> </nav> </div> </div> </div> </section> </article> <div class="uni-related-articles-cards ga4-carousel" data-analytics-module='{ "module_name": "Article Footer Related Stories", "section_header": "Related stories" }' > <div class="uni-related-articles-cards-container" data-component="uni-related-articles"> <div class="uni-related-articles-grid-title"> <div class="uni-related-articles-grid-wrapper"> <h3 class="uni-related-articles-cards__title"> <div class="uni-related-articles-cards__title-content "> Related stories </div> </h3> </div> </div> <div class="uni-related-articles-cards__track"> <ul aria-role="menu" aria-label="Related articles" class="uni-related-articles-cards__wrap "> <li class="uni-related-articles-cards__item uni-related-articles-cards__item--img "> <a href="https://blog.google/products/marketingplatform/360/search-ads-360-adds-support-for-microsoft-automated-bidding/" class="uni-related-articles-cards__link" data-index="1" data-target="card" data-primaryTag = "products - google marketing platform" data-image="true" data-ga4-analytics-footer-lead-click='{ "link_text": "Search Ads 360 adds support for Microsoft automated bidding", "link_url": "https://blog.google/products/marketingplatform/360/search-ads-360-adds-support-for-microsoft-automated-bidding/", "source_content": "Related stories", "related_index": "1", "related_article_tag": "products - google marketing platform", "article_name": "Search Ads 360 adds support for Microsoft automated bidding", "author_name": "Stephen Yap" }' > <div class="uni-related-articles-cards__item-top-info" data-target="card"> <div class="uni-related-articles-cards__img"> <figure class=""> <picture> <source media="(max-resolution: 1.5dppx)" sizes="600px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/360ads_hero.png 600w"> <source media="(min-resolution: 1.5dppx)" sizes="1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/360ads_hero.png 1200w"> <img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/360ads_hero.png" alt="360 hero" sizes=" 600px, 1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/360ads_hero.png 600w, https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/360ads_hero.png 1200w" data-target="image" loading="lazy" > </picture> </figure> </div> <span class="h-c-eyebrow uni-related-articles-cards__category" data-target="eyebrow">Google Marketing Platform</span> <h4 class="uni-related-articles-cards__headline" data-target="title">Search Ads 360 adds support for Microsoft automated bidding</h4> </div> <div class="uni-related-articles-cards__info"> <div class="uni-related-articles-cards__author"> By <span class="uni-related-articles-cards__author--name" data-target="author"> Stephen Yap </span> </div> <span class="uni-related-articles-cards__date" data-target="date"> Aug 22, 2024</span> </div> <svg class="uni-related-articles-cards__item-arrow" data-target="arrow" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#mi-arrow-forward-no-bg"></use> </svg> </a> </li> <li class="uni-related-articles-cards__item uni-related-articles-cards__item--img "> <a href="https://blog.google/products/marketingplatform/360/newfront-2024/" class="uni-related-articles-cards__link" data-index="2" data-target="card" data-primaryTag = "products - google marketing platform" data-image="true" data-ga4-analytics-footer-lead-click='{ "link_text": "Display \u0026 Video 360 updates from Google NewFront", "link_url": "https://blog.google/products/marketingplatform/360/newfront-2024/", "source_content": "Related stories", "related_index": "2", "related_article_tag": "products - google marketing platform", "article_name": "Display \u0026 Video 360 updates from Google NewFront", "author_name": "Kristen O’Hara" }' > <div class="uni-related-articles-cards__item-top-info" data-target="card"> <div class="uni-related-articles-cards__img"> <figure class=""> <picture> <source media="(max-resolution: 1.5dppx)" sizes="600px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/GoogleNF_Logo-extra_padding_cop.max-600x208.format-webp.webp 600w"> <source media="(min-resolution: 1.5dppx)" sizes="1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/GoogleNF_Logo-extra_padding_co.max-1200x416.format-webp.webp 1200w"> <img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/GoogleNF_Logo-extra_padding_co.max-1200x416.format-webp.webp" alt="GoogleNF_Logo-extra padding copy" sizes=" 600px, 1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/GoogleNF_Logo-extra_padding_cop.max-600x208.format-webp.webp 600w, https://storage.googleapis.com/gweb-uniblog-publish-prod/images/GoogleNF_Logo-extra_padding_co.max-1200x416.format-webp.webp 1200w" data-target="image" loading="lazy" > </picture> </figure> </div> <span class="h-c-eyebrow uni-related-articles-cards__category" data-target="eyebrow">Google Marketing Platform</span> <h4 class="uni-related-articles-cards__headline" data-target="title">Display & Video 360 updates from Google NewFront</h4> </div> <div class="uni-related-articles-cards__info"> <div class="uni-related-articles-cards__author"> By <span class="uni-related-articles-cards__author--name" data-target="author"> Kristen O’Hara </span> </div> <span class="uni-related-articles-cards__date" data-target="date"> Apr 29, 2024</span> </div> <svg class="uni-related-articles-cards__item-arrow" data-target="arrow" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#mi-arrow-forward-no-bg"></use> </svg> </a> </li> <li class="uni-related-articles-cards__item uni-related-articles-cards__item--img "> <a href="https://blog.google/products/marketingplatform/360/maximize-ctv-performance-with-display-video-360-and-disney/" class="uni-related-articles-cards__link" data-index="3" data-target="card" data-primaryTag = "products - google marketing platform" data-image="true" data-ga4-analytics-footer-lead-click='{ "link_text": "Maximize CTV Performance with Display \u0026 Video 360 and Disney", "link_url": "https://blog.google/products/marketingplatform/360/maximize-ctv-performance-with-display-video-360-and-disney/", "source_content": "Related stories", "related_index": "3", "related_article_tag": "products - google marketing platform", "article_name": "Maximize CTV Performance with Display \u0026 Video 360 and Disney", "author_name": "Kristen O’Hara" }' > <div class="uni-related-articles-cards__item-top-info" data-target="card"> <div class="uni-related-articles-cards__img"> <figure class=""> <picture> <source media="(max-resolution: 1.5dppx)" sizes="600px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E03056357_Google_GMP_Social_Med.max-600x208.format-webp.webp 600w"> <source media="(min-resolution: 1.5dppx)" sizes="1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E03056357_Google_GMP_Social_Me.max-1200x416.format-webp.webp 1200w"> <img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E03056357_Google_GMP_Social_Me.max-1200x416.format-webp.webp" alt="E03056357 Google GMP Social Media Header and Post Template Feb24_Google Keyword Blog Header_2096x1182" sizes=" 600px, 1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E03056357_Google_GMP_Social_Med.max-600x208.format-webp.webp 600w, https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E03056357_Google_GMP_Social_Me.max-1200x416.format-webp.webp 1200w" data-target="image" loading="lazy" > </picture> </figure> </div> <span class="h-c-eyebrow uni-related-articles-cards__category" data-target="eyebrow">Google Marketing Platform</span> <h4 class="uni-related-articles-cards__headline" data-target="title">Maximize CTV Performance with Display & Video 360 and Disney</h4> </div> <div class="uni-related-articles-cards__info"> <div class="uni-related-articles-cards__author"> By <span class="uni-related-articles-cards__author--name" data-target="author"> Kristen O’Hara </span> </div> <span class="uni-related-articles-cards__date" data-target="date"> Mar 20, 2024</span> </div> <svg class="uni-related-articles-cards__item-arrow" data-target="arrow" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#mi-arrow-forward-no-bg"></use> </svg> </a> </li> <li class="uni-related-articles-cards__item uni-related-articles-cards__item--img "> <a href="https://blog.google/products/marketingplatform/360/empowering-the-retail-media-ecosystem-with-search-ads-360/" class="uni-related-articles-cards__link" data-index="4" data-target="card" data-primaryTag = "products - google marketing platform" data-image="true" data-ga4-analytics-footer-lead-click='{ "link_text": "Empowering the Retail Media Ecosystem with Search Ads 360", "link_url": "https://blog.google/products/marketingplatform/360/empowering-the-retail-media-ecosystem-with-search-ads-360/", "source_content": "Related stories", "related_index": "4", "related_article_tag": "products - google marketing platform", "article_name": "Empowering the Retail Media Ecosystem with Search Ads 360", "author_name": "Ewan Fisher" }' > <div class="uni-related-articles-cards__item-top-info" data-target="card"> <div class="uni-related-articles-cards__img"> <figure class=""> <picture> <source media="(max-resolution: 1.5dppx)" sizes="600px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/360-shampoo.max-600x208.format-webp.webp 600w"> <source media="(min-resolution: 1.5dppx)" sizes="1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/360-shampoo.max-1200x416.format-webp.webp 1200w"> <img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/360-shampoo.max-1200x416.format-webp.webp" alt="360-shampoo" sizes=" 600px, 1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/360-shampoo.max-600x208.format-webp.webp 600w, https://storage.googleapis.com/gweb-uniblog-publish-prod/images/360-shampoo.max-1200x416.format-webp.webp 1200w" data-target="image" loading="lazy" > </picture> </figure> </div> <span class="h-c-eyebrow uni-related-articles-cards__category" data-target="eyebrow">Google Marketing Platform</span> <h4 class="uni-related-articles-cards__headline" data-target="title">Empowering the Retail Media Ecosystem with Search Ads 360</h4> </div> <div class="uni-related-articles-cards__info"> <div class="uni-related-articles-cards__author"> By <span class="uni-related-articles-cards__author--name" data-target="author"> Ewan Fisher </span> </div> <span class="uni-related-articles-cards__date" data-target="date"> Mar 18, 2024</span> </div> <svg class="uni-related-articles-cards__item-arrow" data-target="arrow" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#mi-arrow-forward-no-bg"></use> </svg> </a> </li> <li class="uni-related-articles-cards__item uni-related-articles-cards__item--img "> <a href="https://blog.google/products/marketingplatform/360/scheduling-your-upgrade-to-the-new-search-ads-360/" class="uni-related-articles-cards__link" data-index="5" data-target="card" data-primaryTag = "products - google marketing platform" data-image="true" data-ga4-analytics-footer-lead-click='{ "link_text": "Scheduling your upgrade to the new Search Ads 360", "link_url": "https://blog.google/products/marketingplatform/360/scheduling-your-upgrade-to-the-new-search-ads-360/", "source_content": "Related stories", "related_index": "5", "related_article_tag": "products - google marketing platform", "article_name": "Scheduling your upgrade to the new Search Ads 360", "author_name": "Brian Kravitz" }' > <div class="uni-related-articles-cards__item-top-info" data-target="card"> <div class="uni-related-articles-cards__img"> <figure class=""> <picture> <source media="(max-resolution: 1.5dppx)" sizes="600px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/hero-blog-image.max-600x208.format-webp.webp 600w"> <source media="(min-resolution: 1.5dppx)" sizes="1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/hero-blog-image.max-1200x416.format-webp.webp 1200w"> <img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/hero-blog-image.max-1200x416.format-webp.webp" alt="hero-blog-image" sizes=" 600px, 1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/hero-blog-image.max-600x208.format-webp.webp 600w, https://storage.googleapis.com/gweb-uniblog-publish-prod/images/hero-blog-image.max-1200x416.format-webp.webp 1200w" data-target="image" loading="lazy" > </picture> </figure> </div> <span class="h-c-eyebrow uni-related-articles-cards__category" data-target="eyebrow">Google Marketing Platform</span> <h4 class="uni-related-articles-cards__headline" data-target="title">Scheduling your upgrade to the new Search Ads 360</h4> </div> <div class="uni-related-articles-cards__info"> <div class="uni-related-articles-cards__author"> By <span class="uni-related-articles-cards__author--name" data-target="author"> Brian Kravitz </span> </div> <span class="uni-related-articles-cards__date" data-target="date"> Apr 17, 2023</span> </div> <svg class="uni-related-articles-cards__item-arrow" data-target="arrow" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#mi-arrow-forward-no-bg"></use> </svg> </a> </li> <li class="uni-related-articles-cards__item uni-related-articles-cards__item--img "> <a href="https://blog.google/products/marketingplatform/360/improve-how-you-plan-buy-and-measure-your-ctv-campaigns/" class="uni-related-articles-cards__link" data-index="6" data-target="card" data-primaryTag = "products - google marketing platform" data-image="true" data-ga4-analytics-footer-lead-click='{ "link_text": "Improve how you plan, buy and measure your CTV campaigns", "link_url": "https://blog.google/products/marketingplatform/360/improve-how-you-plan-buy-and-measure-your-ctv-campaigns/", "source_content": "Related stories", "related_index": "6", "related_article_tag": "products - google marketing platform", "article_name": "Improve how you plan, buy and measure your CTV campaigns", "author_name": "Nick Bone" }' > <div class="uni-related-articles-cards__item-top-info" data-target="card"> <div class="uni-related-articles-cards__img"> <figure class=""> <picture> <source media="(max-resolution: 1.5dppx)" sizes="600px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02830380_GMP_Manage_your_CTV_B.max-600x208.format-webp.webp 600w"> <source media="(min-resolution: 1.5dppx)" sizes="1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02830380_GMP_Manage_your_CTV_.max-1200x416.format-webp.webp 1200w"> <img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02830380_GMP_Manage_your_CTV_.max-1200x416.format-webp.webp" alt="E02830380 GMP Manage your CTV Blog Post Jan23_v03-02 (2)" sizes=" 600px, 1200px" srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02830380_GMP_Manage_your_CTV_B.max-600x208.format-webp.webp 600w, https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02830380_GMP_Manage_your_CTV_.max-1200x416.format-webp.webp 1200w" data-target="image" loading="lazy" > </picture> </figure> </div> <span class="h-c-eyebrow uni-related-articles-cards__category" data-target="eyebrow">Google Marketing Platform</span> <h4 class="uni-related-articles-cards__headline" data-target="title">Improve how you plan, buy and measure your CTV campaigns</h4> </div> <div class="uni-related-articles-cards__info"> <div class="uni-related-articles-cards__author"> By <span class="uni-related-articles-cards__author--name" data-target="author"> Nick Bone </span> </div> <span class="uni-related-articles-cards__date" data-target="date"> Feb 14, 2023</span> </div> <svg class="uni-related-articles-cards__item-arrow" data-target="arrow" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#mi-arrow-forward-no-bg"></use> </svg> </a> </li> <li class="uni-related-articles-cards__item--placeholder">.</li> </ul> </div> <button class="uni-related-articles-cards__arrow uni-related-articles-cards__arrow--prev " aria-controls="Previous" aria-label="Previous" data-ga4-analytics-carousel-scroll-click='{ "toggle_type_direction": "arrow - left", "position": "" }' > <span class="uni-related-articles-cards__arrow--fig"></span> </button> <button class="uni-related-articles-cards__arrow uni-related-articles-cards__arrow--next " aria-controls="Next" aria-label="Next" data-ga4-analytics-carousel-scroll-click='{ "toggle_type_direction": "arrow - right", "position": "" }' > <span class="uni-related-articles-cards__arrow--fig"></span> </button> <fieldset class="uni-related-articles-cards__pagination ga4-bullets " aria-label="Pagination"> <label for="uni-related-articles-cards__pagination-dot-1" data-index="1" class="dot" data-ga4-analytics-carousel-scroll-click='{ "toggle_type_direction": "bullet", "position": "1" }' > <input type="radio" class="dot-label" name="uni-related-articles-cards__pagination" id="uni-related-articles-cards__pagination-dot-1"> </label> <label for="uni-related-articles-cards__pagination-dot-2" data-index="2" class="dot" data-ga4-analytics-carousel-scroll-click='{ "toggle_type_direction": "bullet", "position": "2" }' > <input type="radio" class="dot-label" name="uni-related-articles-cards__pagination" id="uni-related-articles-cards__pagination-dot-2"> </label> <label for="uni-related-articles-cards__pagination-dot-3" data-index="3" class="dot" data-ga4-analytics-carousel-scroll-click='{ "toggle_type_direction": "bullet", "position": "3" }' > <input type="radio" class="dot-label" name="uni-related-articles-cards__pagination" id="uni-related-articles-cards__pagination-dot-3"> </label> <label for="uni-related-articles-cards__pagination-dot-4" data-index="4" class="dot" data-ga4-analytics-carousel-scroll-click='{ "toggle_type_direction": "bullet", "position": "4" }' > <input type="radio" class="dot-label" name="uni-related-articles-cards__pagination" id="uni-related-articles-cards__pagination-dot-4"> </label> <label for="uni-related-articles-cards__pagination-dot-5" data-index="5" class="dot" data-ga4-analytics-carousel-scroll-click='{ "toggle_type_direction": "bullet", "position": "5" }' > <input type="radio" class="dot-label" name="uni-related-articles-cards__pagination" id="uni-related-articles-cards__pagination-dot-5"> </label> <label for="uni-related-articles-cards__pagination-dot-6" data-index="6" class="dot" data-ga4-analytics-carousel-scroll-click='{ "toggle_type_direction": "bullet", "position": "6" }' > <input type="radio" class="dot-label" name="uni-related-articles-cards__pagination" id="uni-related-articles-cards__pagination-dot-6"> </label> </fieldset> </div> </main> <footer class="h-c-footer h-c-footer--topmargin h-c-footer--standard h-has-social" id="footer-standard" data-component="uni-footer-component" data-analytics-module='{ "module_name": "footer", "section_header": "Falling in Love With Measurement" }'> <section class="h-c-footer__global"> <div class="h-c-footer__logo"> <a class="uni-click-tracker" href="https://www.google.com" title="Google" data-analytics='{ "category": "navigation", "action": "footer", "label": "logo", "pagePath": "https://www.google.com" }'> <svg aria-hidden="true" class="h-c-footer__logo-img" viewBox="0 0 396 130" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#google-logo"></use> </svg> </a> </div> <ul class="h-c-footer__global-links h-no-bullet"> <li class="h-c-footer__global-links-list-item"> <a class="h-c-footer__link uni-click-tracker" href="https://policies.google.com/privacy" data-analytics='{ "category": "navigation", "action": "footer", "label": "{name}", "pagePath": "https://policies.google.com/privacy" }'>Privacy </a> </li> <li class="h-c-footer__global-links-list-item"> <a class="h-c-footer__link uni-click-tracker" href="https://policies.google.com/terms" data-analytics='{ "category": "navigation", "action": "footer", "label": "{name}", "pagePath": "https://policies.google.com/terms" }'>Terms </a> </li> <li class="h-c-footer__global-links-list-item"> <a class="h-c-footer__link uni-click-tracker" href="https://about.google/" data-analytics='{ "category": "navigation", "action": "footer", "label": "{name}", "pagePath": "https://about.google/" }'>About Google </a> </li> <li class="h-c-footer__global-links-list-item"> <a class="h-c-footer__link uni-click-tracker" href="https://about.google/products/" data-analytics='{ "category": "navigation", "action": "footer", "label": "{name}", "pagePath": "https://about.google/products/" }'>Google Products </a> </li> </ul> <ul class="h-c-footer__global-links h-c-footer__global-links--extra h-no-bullet"> <li class="h-c-footer__global-links-list-item h-c-footer__global-links-list-item--extra"> <a class="h-c-footer__link uni-click-tracker" href="https://support.google.com" data-analytics='{ "category": "navigation", "action": "footer", "label": "{name}", "pagePath": "https://support.google.com" }'> <svg aria-hidden="true" class="h-c-icon h-c-icon--24px h-c-icon--footer" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#mi-help"></use> </svg> Help </a> </li> <li class="h-c-footer__global-links-list-item h-c-footer__global-links-list-item--extra uni-footer-language"> <div class="uni-picker" data-component="uni-lang-picker"> <select name="language" class="uni-picker__order-menu" aria-label="Select a language"> <option label="Bahasa Indonesia (Indonesia)" value="/intl/id-id/" class="uni-picker__item" > Bahasa Indonesia (Indonesia) </option> <option label="Deutsch" value="/intl/de-de/" class="uni-picker__item" > Deutsch </option> <option label="English" value="/" class="uni-picker__item" selected="selected" > English </option> <option label="English (Africa)" value="/intl/en-africa/" class="uni-picker__item" > English (Africa) </option> <option label="English (Australia)" value="/intl/en-au/" class="uni-picker__item" > English (Australia) </option> <option label="English (Canada)" value="/intl/en-ca/" class="uni-picker__item" > English (Canada) </option> <option label="English (India)" value="/intl/en-in/" class="uni-picker__item" > English (India) </option> <option label="English (MENA)" value="/intl/en-mena/" class="uni-picker__item" > English (MENA) </option> <option label="Español (España)" value="/intl/es-es/" class="uni-picker__item" > Español (España) </option> <option label="Español (Latinoamérica)" value="/intl/es-419/" class="uni-picker__item" > Español (Latinoamérica) </option> <option label="Français (Canada)" value="/intl/fr-ca/" class="uni-picker__item" > Français (Canada) </option> <option label="Français (France)" value="/intl/fr-fr/" class="uni-picker__item" > Français (France) </option> <option label="Italiano" value="/intl/it-it/" class="uni-picker__item" > Italiano </option> <option label="Nederlands (Nederland)" value="/intl/nl-nl/" class="uni-picker__item" > Nederlands (Nederland) </option> <option label="Polski" value="/intl/pl-pl/" class="uni-picker__item" > Polski </option> <option label="Português (Brasil)" value="/intl/pt-br/" class="uni-picker__item" > Português (Brasil) </option> <option label="Česko (Čeština)" value="/intl/cs-cz/" class="uni-picker__item" > Česko (Čeština) </option> <option label="اللغة العربية (MENA)" value="/intl/ar-mena/" class="uni-picker__item" > اللغة العربية (MENA) </option> <option label="日本語 (日本)" value="/intl/ja-jp/" class="uni-picker__item" > 日本語 (日本) </option> <option label="한국어" value="/intl/ko-kr/" class="uni-picker__item" > 한국어 </option> </select> </div> </li> </ul> </section> </footer> <div id="base-scripts" data-scripts='[ { "url": "/static/blogv2/js/csp/gtm.js?version=pr20241113-1756", "options": { "async": false, "defer": true } }, { "url": "/static/keyword/js/all/index.js?version=pr20241113-1756", "options": { "async": false, "defer": false } } ]'></div> <div id="extra-scripts" data-scripts=""> </div> <script> var base_scripts = document.querySelector("#base-scripts").getAttribute('data-scripts'); base_scripts = JSON.parse(base_scripts); var extra_scripts = document.querySelector("#extra-scripts").getAttribute('data-scripts'); if (extra_scripts) { extra_scripts = JSON.parse(extra_scripts); } else { extra_scripts = []; } var scripts = base_scripts.concat(extra_scripts); scripts.forEach(function(scriptObj) { var s = document.createElement('script'); s.async = scriptObj.options.async; s.defer = scriptObj.options.defer; s.src = scriptObj.url; document.head.appendChild(s); }); </script> <script src="https://www.gstatic.com/glue/cookienotificationbar/cookienotificationbar.min.js" data-glue-cookie-notification-bar-category="2B" data-glue-cookie-notification-bar-site-id="blog.google"> </script> </body> </html>

CINXE.COM

Falling in Love With Measurement